In the recent past,I have heard business owners complain about their businesses not making enough sales to sustain their existence.The simple reason for this down-turn of events is that most businesses still rely on old-fashioned methods such as TV,radio,print media and billboards to create awareness for products.

Majority fold their arms and sit back expecting the product to market itself.Marketing of products and the entire business has an inevitable role to play in the survival and success of a business venture.Most entrepreneurs have ignored the fact that the traditional consumers have shifted the way they perceive,search and acquire information about goods and services.The rules of the game have changed.

Hence,there is need for the business-minded to adapt to this change or have himself thrown out of the market by smarter competitors who are abreast with recent developments.The number of internet users the world over is on the daily rise,who comprise of men and women of all age and race.The internet has become a major means for communication,entertainment,information and is on the verge of replacing the traditional media.

The internet has proved especially efficacious as a channel for creating awareness for people,events,cause,products and business entities.Using the internet to build credibility and visibility,disseminate information and nurture meaningful and sustainable customer relationship has become a viable alternative to the exorbitant and time-consuming traditional methods.

With the internet,the need does not emerge for businesses to spend millions launching a new product or to remind customers of existing ones.The effectual nature of online marketing cannot be over-emphasized as it offers the following merits over the offline counterpart:Wider coverage,target audience can be reached,cost-effectiveness,measurability of campaign,high transmission speed,customer relationship building,instant conversion ability,

convenience of service,variety of methods with minimal effect on budget.For more info and tips on how to manage a business,visit my trend,An Effective Marketing strategy is Critical to the Success of Any Business.I'm a Marketing Strategist and CEO of Strategies and Tactics a marketing strategy firm.

I agree with you. Internet marketing has taken over all form of traditional marketing,

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