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Articlewritter:
If you've been paying attention to search engine
optimization (SEO) this year, you know that things have
changed. That has big implications for how you handle
SEO in the year to come.
1. Goodbye Keywords; Hello User Intent
Once upon a time, a focus on keywords was the hallmark
of good SEO. That's been on its way out for a while, and is
now a definite no-no. Keyword data is only useful if it tells
you about user intent because it's user intent that you're
optimizing for. Your SEO and content strategy will change
depending on whether visitors your site are doing general
research, looking for specific information or are ready to
buy your services. And whichever it is, focus on keywords
will be much, much less important than delivering what
users want.
2. Focus on UX
UX, or user experience, is about having a site where
visitors can easily find the information they need and have
a positive experience on your site. If they don't, they may
" pogostick " away. That will increase your bounce rate and
reduce your search ranking because Google will track that
behavior and decide that certain pages aren't relevant to
users.
3. Building Authority
Google authorship may be dead, but that's probably in
name only. Make no mistake; Google is tracking your
authority and the content you publish is one measure of
that.
The more authoritative content you publish and the more
visitors you attract, the higher your page authority and
domain authority will be, making it even easier for
potential customers to find you in search results.
Don't forget about external authority signals. Publish
content on well-respected sites or take part in high-profile
webinars and events to increase your online authority.
4. The SoLoMo Trifecta
Social, local and mobile (SoLoMo) are also integral to your
2016 SEO strategy. Social signals also indicate authority
and trustworthiness, so being active on social media will
make you more visible. Google now indexes tweets - who
knows what other social media content they will add next
year? Think about whether Blab, Periscope or Instagram
should be part of your 2016 social media strategy.
Optimizing your local search listing is also a must,
especially since Google now shows just three local results
in its answer box. If you haven't checked out your Google
My Business listing, now's the time to do it.
Mobilegeddon hit earlier this year, which meant that some
sites that weren't mobile-friendly took a search ranking
hit. That's not going away. If you're using a mobile device,
you mobile-friendly pages are labeled, so why would you
visit any others? Mobile device users are known to make
quick buying decisions, so ignoring this metric could be
costly. Search Engine Watch says Google has practically
abandoned desktop-focused SEO and advises readers to
do the same.
5. Quality Optimization
From the beginning, Google has tweaked its algorithms to
make sure that web users see better content. That won't
change. If your content isn't good, no-one will see it; make
it great and you improve your chances. One thing that's
been happening in Google's search results is the provision
of rich answers. That means when users type in questions,
the answers appear in a box at the top of the page. If your
content appears here, you'll get more traffic, as Stone
Temple Consulting found. The secret? Clear answers to
simple questions.
The bottom line? Anyone trying to game Google is wasting
their time. SEO in 2016 means working to earn authority by
delivering stellar content and an online experience that
usersmessage for More of this message click to my blog below