₦airaland Forum

The world marketplace has undergone the highest transformation in marketing since the industrial revolution. The dawn of the internet has drastically changed the modus operandi of businesses from businesses through service providers. By delivering and offering several effective marketing opportunities and techniques, as well as quick access to more relatable and measurable data, statistics, figures, and trends than ever witnessed in history, technology has done four major things for businesses:

- Bridge the gap between businesses and consumer, organizations & masses, business to business partnership and more.
- Created new opportunities for wider reach for service providers.
- More marketing opportunities through innovative tools for better results
- Helped businesses with better approaches towards getting a specific target audience.
Thus, big companies and organizations now outsource tasks and responsibilities that were originally handled in-house in a traditional way and more that came with technological advancement.

Considering the fast-paced world of digitization (online activities including marketing), it has become even more difficult for companies to maintain an in-house staff of qualified professionals who can address the steady growing demands that technology places on employees and employers alike.

A good example of this difficulty is an additional cost of hiring experts to complement the company to the growing demands of marketing as well as the office space for these experts.

For these reasons, hiring a digital marketing agency is often the best choice of action for companies and businesses who are seeking to establish an online presence and boost their brands leveraging the marketing opportunities that the internet offers its users.

To save time and cost for your business online marketing needs; PARTNER WITH BACKDESK INNOVATIVE SOLUTIONS

LEARN MORE

The world marketplace has undergone the highest transformation in marketing since the industrial revolution. The dawn of the internet has drastically changed the modus operandi of businesses from businesses through service providers. By delivering and offering several effective marketing opportunities and techniques, as well as quick access to more relatable and measurable data, statistics, figures, and trends than ever witnessed in history, technology has done four major things for businesses:

Bridge the gap between businesses and consumer, organizations & masses, business to business partnership and more.
Created new opportunities for wider reach for service providers.
More marketing opportunities through innovative tools for better results
Helped businesses with better approaches towards getting a specific target audience.
Thus, big companies and organizations now outsource tasks and responsibilities that were originally handled in-house in a traditional way and more that came with technological advancement.

Considering the fast-paced world of digitization (online activities including marketing), it has become even more difficult for companies to maintain an in-house staff of qualified professionals who can address the steady growing demands that technology places on employees and employers alike.

A good example of this difficulty is an additional cost of hiring experts to complement the company to the growing demands of marketing as well as the office space for these experts.

For these reasons, hiring a digital marketing agency is often the best choice of action for companies and businesses who are seeking to establish an online presence and boost their brands leveraging the marketing opportunities that the internet offers its users.

To save time and cost for your business online marketing needs; PARTNER WITH BACKDESK INNOVATIVE SOLUTIONS

LEARN MORE

If your business doesn’t have a website, you are probably losing out on golden opportunities for your business
In this digital world, your business needs a website to survive the aggressive battle of brands and now is a good day to have a website where you can easily and effectively promote your business online.

You might want to ask why. Good! – just read on and you’ll know the reasons why your business needs a website and why you should have one NOW!

As a business owner, it is crucial to position your business online with a credible and smooth destination that provides customers and prospects with the impression to want to subscribe to your product and services using the latest online marketing strategies to engage them – getting a website is one these strategies!

Having this in mind, you should consider these 4 awesome reasons why your business should have a website now.

#1. The absence of business website means losing potential customers:
Can you argue this? I do n’t think so. A business with a website has a competitive advantage over her competitors even if it’s a small business.

Businesses and organizations make huge progress through their website, in terms of brand recognition, sales promotion, awareness, organic traffic and connecting with potential customers on daily basis.

Small businesses with a website can outrank big brands on Google if the right online marketing strategy like search engine optimization is adopted and channel some of their traffic. For this reason, having a website is not a matter of “choice” but a “must” for small businesses who want to have a level ground with the big brand as the case may be.

Your website acts as both your office and a salesman who provides every detail about your business or organization. In other words, with your business website, you don’t need to waste your energy to talk every time, your website will do the explanation and also provide answers so many questions that your prospects might have in mind within few minutes.

#2. A business website is budget-friendly:

Getting a professional website may be way off your budget; well, so it may seem.

That is, creating a professional website could be huge especially to businesses that are on a tight budget.

The good news is that website design agency such as Backdesk tries to maintain a balance in other to accommodate businesses especially the small businesses with the flexibility of working with their budget. What this means is that you’ll have the privilege to have a standard business website set up for you as low as N80,000 with Backdesk Innovative Solutions.

Get yours Now!.

Visit this link for the full article: https://www.backdesk.ng/blog/2018/10/24/benefits-website-small-business-nigeria/

Are you interested in creating a quality business website? Contact us for premium website services on 07039340610 or visit www.backdesk.ng to get more information.

The steady growth of digitization has made the mobile-friendly website an absolute must for businesses, individuals and corporate organizations in Nigeria. The mobile device is where your customers are. If you ask me, I would say, it’s also where you should be.

Take a peek at the top 10 reasons why your business website must be mobile friendly.

1. Every internet user in Nigeria access the internet through mobile devices
2. Mobile devices are portable (can be used anywhere at any time provided there’s service provider).
3. Mobile web traffic has taken over. Aside from during work hours at the office, only a few surf the internet with the desktop when they left office. It’s all about mobile.
4. Internet users everywhere use mobile devices to do everything from news gathering to social media, online shopping on e-commerce websites and much more.
5. Mobile devices help businesses like yours to improve sales and conversion rate.
6. A mobiles friendly website reduces bounce-rate on your website. When your website is not responsive, you stand a chance of experiencing a high bounce rate.
7. You can also reach more customers, faster and convince them to make a buying/subscribing decisions if your website is mobile friendly.
8. Google rewards websites that are mobile-friendly with a higher ranking in search engine.
9. Google loves mobile friendly. You don’t want Google to frown at your website for not been responsive. The impact is not good for your business.
10. A mobile-friendly website will help you brand your business by offering a perfect customer user experience.
Your website will look great and function well on any device, provided you use responsive web design to build or redesign your site.

JUST BEFORE YOU HIRE A WEBSITE DESIGNER READ THIS: https://www.backdesk.ng/blog/2018/07/02/things-you-must-consider-before-hiring-a-web-designer/

Simply by the virtue of optimizing your website for mobile-friendliness, your site will be seen and visited by more people.

So what is it going to be? Want to sell more? Then focus on mobile users and champion your website to be mobile-friendly.

Backdesk Innovative Solutions is at your service to provide you with full business strategic ideas that can help you succeed in your business.

Talk to us and let’s help you get to the top. (Free Consultation on web design and Digital Marketing)
Contact us today!
infor@backdesk.ng
kingsley@backdesk.ng
09069161331

Want to increase your Return On Investment (ROI)? These 10 actionable marketing tips for small businesses will help you increase your sales in Nigeria – You don’t have to spend a fortune.

Creative marketing strategy is the key to success especially for small businesses in Nigeria. In fact, leveraging the right marketing ideas and strategies can sometimes make an average product outshine a better product that is poorly managed and marketed.

Big businesses like Coca-cola, MTN, Glo, etc can dedicate a lot of resources both monetary and staff to get their business noticed and marketed to its intended audience. On the contrary, as a small business, you don’t have such luxury. The question is, how can you meet up and stand a chance with these big brands in other to make ends meet for your business and attract more sales in Nigeria?

The answer is simple: You don’t have to spend a fortune like the big brands but you can achieve greater result just like them by leveraging and keep using the trending marketing strategies you haven’t ventured into yet.

Ready to make more sales and increase your income? Pay close attention to these 10 marketing ideas and then adapt to big business’ working marketing techniques for your business.

Here are my 10 marketing ideas every small business in Nigeria should consider:

1. Project the Uniqueness of your Business

What makes something/somebody extraordinary is just “extra effort” To me extraordinary is been unique – adding more effort to what others are already doing and doing your differently in a most acceptable way.

In other to succeed as a small business in Nigeria, you should take your time to analyze the big brands (Big players in your line of business) and find something that differentiates you from your competitors – then inject your strength to promoting the uniqueness in your business. Your Unique Selling Point (USP) could be anything – find out what it is your competitors lack and project it before your target audience.

2. Engage in Affiliate Marketing with related businesses

As a small business, if you want to meet up and grow more revenue, engage related businesses that reach your specific target market and find a way to collaborate with them.

Affiliate marketing works perfectly well for small businesses because it’s a win-win game, do this for me in return you will get this. So it doesn’t matter if you actively market each other’s services, the bottom line is to boost your brand credibility and build firm background for your business and most importantly to generate more sales for your business.

3. Segment your specific target audience

Every business has its specific target audience. As a business owner especially a startup, you must streamline your target audience and create products and services or provide solutions that specifically appeal to the needs of each target market.

4. Expand your target markets

Take for instance if you are into catering services, you can sell your products to local businesses that need such services in your area as well as market directly to consumers, this will go a long way into promoting your business and creating more awareness for the product you offer.

Don’t limit yourself to only small businesses, you can as well engage into soliciting business from bigger companies, businesses, including government agencies (from federal to local government) as long as what you offer appeal to their needs.

5. Build Customer relationship

A good customer relationship rekindles success in business. Most businesses especially startups focus more on getting new customers – Great! but a good business will do everything possible to retain the existing customers. With the existing customers, you have a great chance of getting referrals from them.

As a small business, you should build a lasting relationship with your customers, engage them with relevant information and updates about your products and services – ask them for feedback. Ask them the best way you can serve their needs better and do well to implement the ideas if it worth trying.

The bottom line is, build and retain your customers while you seek new leads.

6. Leverage Social Media Marketing

The social media has become one of the most effective and reliable means of marketing in this 21st century and any business yet to leverage this trend is loosing out big time. So as a small business, you should leverage social media marketing if you haven’t already done so.

Create and engage your business in the most appropriate social media platforms that would engage your target audience such as Facebook, LinkedIn, Instagram, Twitter, etc. Find out the most suitable platforms that will best appeal to your customer and run maximum promotion to boost and create awareness for your business.

Be sure to update and fill out social media business page profiles with as much detail as you can, being sure to include website links and products.
Learn More about the benefits of social media marketing: https://www.backdesk.ng/blog/2017/07/12/120/

Talking about a website, every business needs a website. So –

7. Get a Website

I choose to introduce a website on the 7th list because any business who doesn’t understand the aforementioned ideas will definitely ignore having a website.

Now, why do you need a website?

A website to businesses in this 21st century can be likened to the value of the nucleus to a living biological cell. It plays a vital role in promoting and projecting your business. There are so many reasons why a website is very important for your business.

Don’t forget to add a call to action and share buttons to your website so as to encourage your site visitors to use them.

You can read 7 guaranteed ways to increase sales through your business website in Nigeria. Aside from having a website, you should also consider…

8. Getting listed in Google My Business and other online directories in Nigeria

“Today, most business (especially small business) owners in Nigeria, have the idea about online business directories (such as Confirmed, Vconnect, Business list, etc) but the majority do not know and understand how beneficial and important business listing on directories is to their company”

If your business is local, be sure to have your business listed on all relevant local directories for more online visibility for people to locate your business.

READ MORE about the benefits of business directories to small businesses in Nigeria.
https://www.confirmed.ng/top-5-benefits-of-online-business-directories-to-businesses-in-nigeria/

9. Start Email Marketing to reach your target customers

No doubt about the saying that email marketing is an old-fashioned marketing technique, but, it works perfectly and its relevance to small businesses cannot be overemphasized. In other words, send custom emails to your target audience through some email marketing tools such as Constant Contact, MailChimp, etc.
Learn 4 basic tips to improve targeted email marketing for your business: https://www.backdesk.ng/blog/2017/07/27/four-basic-tips-to-improve-targeted-email-marketing-this-2018/

10. Embrace Content Marketing

Content marketing is an online marketing term that helps to promote business by the means of publishing relevant information, videos, graphics to interest potential customers in your products and service and your company.

With content marketing, small businesses can achieve higher rates of credibility and loyalty by delivering useful, consistent, personal and relevant content and messaging through blogging and social media content management.

Backdesk Innovative Solutions is at your service to provide you with full business strategic ideas that can help you succeed in your business.

Talk to us and let’s help you get to the top. (Free Consultation on web design and Digital Marketing)

Related: https://www.backdesk.ng/blog/2018/07/19/5-working-tips-to-succeed-as-a-startup-in-nigeria/

Find this post helpful, please share and don’t forget to leave a comment.

For more businesses tips and ideas, visit https://www.backdesk.ng/blog. You won't regret visiting this blog.

REACH US at infor@backdesk.ng/ Kigsley@backdesk.ng/+234 906 916 1331/07039340610
CHEERS!!!

The rapid growth of digital media in the early 21st century has had overwhelmed and amazing impact on the ways in which knowledge is produced, consumed and disseminated to the members of the public whom it may or may not concern.

Today almost everybody relies on the internet to get access to whatever information they want. People look for answers to many questions concerning their faith as believers, and while some find answers to what they want, the majority don’t.

Now, there are lots of write-ups and journal that tries to suppress our faith as Christians, trying to portray Christian religion as evil on the internet. The question is, AS A MAN OF GOD, HOW CAN YOU PROVIDE SOME OF THESE ANSWERS TO PEOPLE WHO MIGHT NOT EVEN BE CLOSE TO YOU?

To me, it’s not all about having massive congregation all just in one place and minister to them, the internet can help you to minister and convert millions of souls and provide answers to their questions all over the world.

I understand that some churches don’t allow their members to watch television, this “I find rather difficult to believe” because if any Pastor condemns watching television, what about mobile phones that have access to the internet?

Instead of capitalizing on the evil the new media brought about, why not embrace the benefit and use it to suppress the evil. In this way, we hope to point the field toward areas that require attention and effort in order to ensure that the gospel of Jesus gets to everyone and also put an end to many questions that challenge our faith as Christian.

However, my primary goal for this post is to highlight some of the benefits of digital media to Christian religious bodies and how Pastors can use the digital media to shape and disseminate the word of God.

I hope that this piece will create more awareness and generate more recognition of how religious body can leverage the media in order to propagate the Christian religion.

Here’s a look at just two ways digital media can improve your church and service to God.
#1. Have a Church Website

Just like a physical church building, a website represents your church on the internet with all the information available to both your congregation and others who might want to get in touch with you but couldn’t because they are far away.

Living in this digital world, most people think a website is only a necessity for business, but NO it’s not. With a website, you can have access to a larger number of audience.

Increasing visibility is one major factor that makes having a website very important irrespective of what you’re into including preaching the word of God.

Even if people have heard about your church, they may want to get in touch with you, there is no better place to look for you other than online first before they even consider theirs.

Websites usually provide a map and directions to churches, offices, for visitors to avoid having trouble finding your location.

As the basic contact to a larger audience, a website can help people who are not okay with open donations in the church make their freewill donations by just visiting the church website and collecting the bank details which of course is present on the website. Coming to church premises to make donations can sometimes limit people from giving to God.

And for the record, people who are very far from your church location can follow suit on daily Sunday or weekly activities through live streaming. With live streaming on your website, people can worship with you and still feel the presence of the church and God right from their home.

The power of God as far as I know has no boundary, people can receive anointing irrespective of their location and will have the opportunities to leave their testimonies on the website.

A blog can also be integrated on the website to engage more people about the word of God. Most people think a blog is all about writing, No! With this, instead of storing the videos, you can upload them on YouTube and copy the link and paste on your website.
#2. Leverage Social Media Promotion

Besides having a website, social media is one of the most common ways to get in touch with either one person or a large number of audience.

I believe Most if not all Pastors have social media accounts but personal media account is quite different from the church social account.

Church programs such as crusade, special events, and others can be promoted through social media where millions of people who might be interested in such program could see it, get to know the venue, time, etc and of course be ready to attend.

The days of sharing flyers, sorry to say is coming to an end. People don’t usually read flyers anymore, at least I don’t. Pople are more engaged with what they saw on the internet because not only does it appeal to them but it’s engaging. Online content has a special influence on its readers, that’s you should be using it.

If sharing a program flyer on the street can reach 10, 000 people in one week, with social media promotion, you can reach 1,000,000 (1million in a day ). I am not undermining the power of flyer but these flyers can be designed and be promoted on social media which I believe will go a long way to inform the wider audience about the program in your church.

Also, interacting with people regularly is a show of good faith.

Embrace digitization and engage wider audience.

Backdesk Innovative Solutions is the leading digital marketing agency in Abuja, should you need any these services, we will be glad to help.

To contact us click for any of these service call +234 906 916 1331 or send a mail to inf@backdesk.ng OR kingsley@backdesk.ng

Frankly speaking, starting a new business in this Nigerian economy is a way too tough especially when you have limited capital but, it is not entirely impossible.

In a publication by InfoGuide Nigeria some few years ago highlighted 5 biggest challenges Nigerian startups are facing in the country which include,

Lack of Enabling Environment and Infrastructure
Poor Power Supply
Poor Transport Network
Poor Transport Network
Not enough support from Government
These challenges are not new to us anymore, the question is, how can you bypass this challenges to meet a successful end as a startup?

Read on, you’ll find out.

While I was doing research on how best startups in Nigeria can take advantage of the new media to achieve their business objectives, I came across quite a good number of advice from some of the renowned successful business minded people in the world which I believe would help every startup, especially those with little capital in Nigeria.

Without much ado, here are my 5 working tips for any startup that wants to succeed in the face of Nigerian unfriendly economy.

#1. Know your business better than anyone.

There is a great difference between having a business plan and knowing your business plan. As a startup, you should know your business better than anyone.

Why?

At the conceptual stage, when you began to nurture a business idea that really interests you, what do you do? Ask questions and gain insight about the business from those who are already in the business.

For every business, there are thousands of people who are already in the business, meet the successful ones among them and tap ideas from them.

Exposure to your business idea will convince you if you have the capacity such as the time and finance to venture in this line of business or not.

Most people only start a business just because they saw that Mr. A is driving the latest Benz 2018 model and they began to feel that this business is lucrative and will fetch them good money.

What works for Mr. A can work for you if you can apply the same or similar strategy in including finance and otherwise as Mr. A.

The point is, be the master of your business plan/idea. Have every single detail and strategies at the tip of your fingers and carefully examine the relevance of the business you aspire to the society.

In Nigeria, most entrepreneurs always jump into businesses without considering the relevance of the business and how demanding it is within their locality.

So, for you to succeed with your business ideas, you must know your business and then consider the need for the product or services you want to offer, that would help know your target audience, where to find them and the best medium to market your product or services to them.

#2. Have a good budget plan.

Any business without a good budget plan has a 95% chance of failure. If you fail to plan, that means you plan to fail – there is no double side to this.

Most startups often invest money in their business without proper budgeting. A budget helps you to put your expenses in check so as to avoid either under spending or over-spending. It will help you cut your losses and plan better.

The mistake of a poor budget plan has contributed to the failure of most businesses especially startups in Nigeria.

To some people, “success in business is by luck” this is total rubbish. Yes, I have to be this blunt because a lot of people have wasted so much simply because they believe that business is a game of luck. It’s not, rather a game of proper planning.

It is very important to have a super detailed budget before you think of spending a single penny.

Okay? So even if you aren’t good at budgeting, contact the help of someone who is.

If you want you to survive the heat of Nigerian economy then every aspect of your business must be carefully accounted for and the budget should be adhered to as closely as possible. Speaking of which…

#3. Self-discipline (Avoid Impulse expenditure).

Self-discipline is a virtue every startup must adhere to in you want your business to be a success. Self-discipline in this context is all about money, rather self-control and of course religiously sticking to your budget.

Any business owner especially startup who lack self-discipline in his business is bound to have issues.

The temptation to is inevitable, but if you plan to succeed and grow your business to a higher level, then self-discipline is a must virtue you must adhere. You need to nurture your business as a startup more than those established companies.

As long you have a good business plan, carefully decide what needs to be accomplished by when, and strictly adhere to your plan.

#4. Be Flexible.

If there’s one thing about anything in life, is change. As a startup, you must learn to be flexible. Always try and modify the idea on which your business is built.

A good business must be flexible. Flexibility in terms of leveraging new ideas and concept.

When you invest so much time, effort and faith in a single business plan, built on a single business concept, it’s logical that you would have trouble accepting the need to modify your original plan. But don’t don’t forget that things change and when it does, you should be flexible to follow the trend or risk being a backbencher. It not advisable for a startup to stick to just one single when there are reasonable chances of progress. Embrace the new factors that have the potential to step up your business.

Speaking of which…

#5. Leverage Social Media Marketing

What is social media marketing (SMM)?

Social media marketing, or SMM, is an aspect of internet marketing that involves sharing content and creating promotional ads on social media networks in order to achieve the desired marketing and branding goals.

Social media marketing could be a part of flexibility I spoke about because of the emergence of the internet which has become an integral part of marketing all over the world.

Today, everybody relies on the internet to access to information about a product or service. The popular ecommerce website such as jumia has made so much money through the internet. There are other ecommerce websites such as FeelynX, konga, Alibaba, etc who have leveraged the internet to promote and market their businesses all over the country and across.

Social media marketing is just one part of internet marketing that can grow your brand even if you are running on a limited capital.

CASE STUDIES:

1. FeelynX online female fashion stores
2. Ceedom Collections (online female fashion store)


1. FeelynX Online Female Fashion store (https://www.feelynx.ng


As one of the best Online Fashion Store in Abuja, Nigeria, FeelynX specialized in providing quality and Design female fashion for sale, rent or exchange. FeelynX has leveraged internet marketing ranging from website design to full digital marketing. You can contact the manager on their website and get to hear from her about their progress.

Online marketing can give your business assurance just like Davido to Chioma.



2. Ceedom Collections.



This an online female fashion store with visibility only on social media for now (website is under construction). But since the social media presence was created and set- up as a standard business page. The business through social media marketing has recorded over 40 sales in the last two months from people in different parts of the country.

These are just a few among millions of businesses that are enjoying the huge benefits of online marketing simply because they follow the trend. In other words, flexibility is a must for startups and Online marketing is a great good start.

Final thought,

Every business with proper planning must survive irrespective of the economic situation of the country. Endeavor to plan for the best.

Backdesk Innovative Solutions is at your service to provide you with full business strategic ideas that can help you succeed in your business.

Talk to us (@ https://www.backdesk.ng/contact.php) and let’s help you get to the top. (Free Consultation on web design and Digital Marketing)

Find this post helpful, please share and don’t forget to leave a comment.

https://www.backdesk.ng/blog/2018/07/19/5-working-tips-to-succeed-as-a-startup-in-nigeria/



Cheers!

In today’s business world, building a new website or re-designing an old website can be a lot of work. This, however, depends on the nature and amount of content you want to put up on the website.

The future of your business could depend on your website or your website might be your business, either way.

So when hiring a web design/development agency in Nigeria, consider all your options and remember it’s not all about up-front cost.

A web design/development company in Nigeria that does your website project right might be expensive now, but a web designer that takes shortcuts might seem cheap but on the long run, it will cost you more especially for business websites that require more features and content on the website.

According to Mohamed Saad “Web design is not just about creating pretty layouts. It’s about understanding the marketing challenge behind your business”.
In other words, your website, also known as your online storefront or salesman is exactly how you present your business to your target audience.

So you want the best website possible that can translate your business/company aims and objectives for perfect user’s engagement.

In George Orwell’s Animal Farm, he says, “All Animals are equal but some are more equal than others”
This is where expertise and ‘technical know-how’ come to play. The question is, how do you get the best web design agency or regular web developer to give you the best website that can sell your brand?

Read on and you’ll find out what to look out for when searching for a website designer for your new business website.

Without much ado, here are the 5 major factors you must consider before hiring the service of a web design agency for your business/industry In Nigeria.
LEARN MORE: https://www.backdesk.ng/blog/2018/07/02/things-you-must-consider-before-hiring-a-web-designer/

In today’s business world, building a new website or re-designing an old website can be a lot of work. This, however, depends on the nature and amount of content you want to put up on the website.

The future of your business could depend on your website or your website might be your business, either way.

So when hiring a web design/development agency in Nigeria, consider all your options and remember it’s not all about up-front cost.

A web design/development company in Nigeria that does your website project right might be expensive now, but a web designer that takes shortcuts might seem cheap but on the long run, it will cost you more especially for business websites that require more features and content on the website.

According to Mohamed Saad “Web design is not just about creating pretty layouts. It’s about understanding the marketing challenge behind your business”.
In other words, your website, also known as your online storefront or salesman is exactly how you present your business to your target audience.

So you want the best website possible that can translate your business/company aims and objectives for perfect user’s engagement.

In George Orwell’s Animal Farm, he says, “All Animals are equal but some are more equal than others”

This is where expertise and ‘technical know-how’ come to play. The question is, how do you get the best web design agency or regular web developer to give you the best website that can sell your brand?

Read on and you’ll find out what to look out for when searching for a website designer for your new business website.

Without much ado, here are the 5 major factors you must consider before hiring the service of a web design agency for your business/industry In Nigeria.

LEARN MORE: https://www.backdesk.ng/blog/2018/07/02/things-you-must-consider-before-hiring-a-web-designer/

Wouldn’t it be nice, to sit at the comfort of your home, Office or anywhere, order for item (s) and have it delivered at any place convenient to you? That is the power of ecommerce/online shopping stores.

Let me refresh your mind a bit for those that doesn’t really understand what ecommerce is all about.

Simply put, ecommerce is the buying and selling of goods and services primarily on the Internet/online.

This is where you place an order through an ecommerce website, make your payment online via Credit/Debit card, bank transfer or can do cash on delivery depending on the platform the website is using.

It is also known as online stores, online shopping, internet marketing etc.

Online store takes a lot of stress off your shoulder for civil servants in Nigeria – this is a known fact.

Today, there are many ecommerce websites in Nigeria.

In fact, Nigeria is at the lead of ecommerce activities in Africa so it’s not new to us, but then a lot of people don’t really know much about these ecommerce websites.

Before we look at the top 10 online stores in Nigeria, let’s quickly take a look at the benefits of shopping online.

Since the evolution of the internet, everything, including the way we shop has changed over the last few years.

Online stores has numerous advantages that it present to its users.

Some of the benefits of online shopping in Nigeria include:

Convenience
Less expensive
Variety of choices
Enabling platform to shop from anywhere
Ease of buying and sending gift to someone
Generally affordable
Access to designer wears
Access to like-new quality items (FeelynX online fashion store) etc.
Having highlighted some of the benefits of online stores, let’s look at the best online stores in Nigeria.

Here are the top 10 best ecommerce websites in Nigeria you should know in 2018.

1. Jumia

As the most popular ecommerce website, Jumia was rated the highest visited ecommerce website in Nigeria. Jumia Nigeria was established in 2015, precisely May. This online store deal massively on different items.

You can buy almost anything you want such as electronics, food stuffs, provisions, and many more.

Payment option (s):

You can make payment through credit and Debit card, cash on delivery and other methods.



2. Konga Online Store


Like Jumia, Konga is one of the 10 best ecommerce websites in Nigeria.

It was established in 2012 and since then, konga has been grown to offer ecommerce services.

As a growing online store in Nigeria, Konga deals on mobiles devices and electronics in general, bags, fashions and other products.

Payment option (s):

When you buy item (s) on Konga, you’re at liberty to pay via internet banking with your Credit/Debit card, Cash on Delivery or Point of Sales (POS) – the choice is yours.

Note: you may be able to pay N100, 000 with POS on delivery

3.FeelynX Online Fashion Storehttps://www.feelynx.ng/)


Established in 2017, FeelynX is one of the fast growing ecommerce/online fashion website in Nigeria. It deals only on ladies items/wears such as shoes, bags, clothes, perfumes etc.

At FeelynX online fashion store, their priority is to proffer a better solutions to most women domestic problems fashion-wise, by making provisions for quality brand new and like-new items for sales or rent.

The billion naira question is; why stuff your wardrobe with expensive item (s) you’d never get to use just after one event or occasion? -that’s the idea behind rentage at FeelynX Online Store to save you the stress of having such items in your wardrobe.

In addition to offering quality items, FeelynX also trade from their customers.

In other words you can bring your brand new items, or light-used designer items or African designs to your local FeelynX pick-up location and exchange them for store credit to buy other items in their collections.

They also has an impressive customer relations services.

When you buy any item from FeelynX, it will be delivered to you anywhere in Nigeria with free delivery for those within Abuja and affordable delivery fee for those outside Abuja

Payment option (s):

FeelynX has two payment options; you can make your payment through Bank Transfer or Pay on Delivery

4. Dealdey:


Dealdey was establishment in March 2011. It is also one of the 10 best online store websites in Nigeria you should know.

They deal on products and services such as electronics, mobiles devices, Food, hotel bookings, professional courses etc.

DealDey online store is flexible and has a good support service.

Payment option (s):

Dealdey has three payment options which include, Wallet option, GT PAY exclusively to GT bank users and Card payment (Master card, Verve or Visa)



5. Wakanow Online Store

Wakanow was established in 2008. It became fully functional during the first Fifa World Cup competition hosted in Africa in 2010.

As an ecommerce website, Wakanow provides a full information on hotel reservations. They also provides details about airport pickups, visa assistance and other travel related services.

Payment option (s):

You can make your payment using Quickteller.

6. Shopaholic:


Being one of the 10 best ecommerce websites in Nigeria, Shopaholic has been in existence since 2009.

They deal on fashions and other accessories.

Shopaholic was registered under BVX LTD. They claimed to be the brain behind Cash on Delivery method in Nigeria which plays a vital role in building customer’s trust, thereby paving a way for other online stores in the industry.

Payment option (s):

You can make payment on Shopaholic through Bank Transfer and Cash on Delivery when the goods arrive.

7. Kaymu Online Store:


As one of the 10 best ecommerce website in Nigeria, Kaymu was established in 2012 by Africa internet group. There focus is primarily on creating internet market platforms that enables marketers both buyers and sellers to carry out a smooth transaction via their website.

Payment option (s):

Kaymu accept Pay on Delivery and Partners Interswitch on e-payment.



8. Mall for Africa:


Mallforafrica is among the top online procurement website in Africa. Their major aim is to assist, African with base in Africa procure their best products and services from the top malls all around the world and have them delivered to your homes no matter where you are.

Payment option (s):

MallForAfrica WebCard.

9. DressMeOutlet:


DressMeOutlet is an online store that deals on beauty items, health and Fashion. It is also one of the best ecommerce websites in Nigeria.

They claimed to market best products locally and internationally made such as bags, shoes, beauty dresses, and jewelleries. Find out!

Payment option (s):

Internet banking

10. Adibba


Adibba.com is well-structured ecommerce/online store website that deals on high quality products such as Power Solutions, Children’s items, Appliances, Electronics, Sports and other services like installation of Equipment etc.

It was launched in September 2013.

Adibba is known for provision of awesome customer support to its customers.

Payment option (s):

They accept Pay on Delivery, Internet banking etc.

Final thoughts:

Ecommerce has come a long way in Nigeria making buying and selling easy for workers and business owners on tight schedule, who can now place their order and have the items as requested delivered at their homes or anywhere preferable to them.

Some of the reviews about online stores read thus:

It is so much easier to sit at home, find what we need it and then it’s delivered to our front door.Online shopping makes it easy for us to compare sellers before buying. we can get more detail before making a decision to buy or not – Justclick shop.

The benefits of online shopping should not be undermined. Apart from convenience attached to this, it’s cost saving for those that know how to get the best deal online – Oyewole Folarin.

Embrace Online shopping!



Check out the following posts:
https://www.backdesk.ng/blog/2018/02/20/top-5-benefits-websites-small-business/
https://www.backdesk.ng/blog/2018/03/16/drive-traffic-with-blog/
https://www.backdesk.ng/blog/2017/07/12/120

Differentiating between traffic from lead generation is usually misunderstood by most people.

While traffic generation geared towards bringing more people/visitors to your website, lead generation focus on turning or rather converting these visitors into potential customers.

By definition, lead generation is a way of attracting prospects to your business/website through special yet common ways to appeal and convince people to actually make a buying decision and become a full-fledged customer.

Read my top 6 working strategies that will help you generate more leads and convert them into actual paying customers.
https://www.backdesk.ng/blog/2018/03/14/top-working-strategies-that-can-help-you-generate-more-leads/

Marketing has gone beyond cold calling and direct marketing to internet marketing,
WHY? Because Digital/Internet/Online Marketing works.

Learn top ways you can grow your revenue for higher ROI.
https://www.backdesk.ng/blog/2018/03/07/best-ways-to-grow-your-revenue/

The last few years have witnessed a huge response and increase of sales for businesses in Nigeria through their website. Surprised? don’t be.

Today, most businesses now have a business website where they can market their products and services allowing customers to visit and get more insight about their business. Not only does these websites represent the company/agency,organization or businesses online but can be used as a powerful marketing tool to boost and increase sales for businesses in Nigeria.

LEARN ABOUT THE 7 WAYS HERE: https://www.backdesk.ng/blog/2018/03/07/best-ways-to-grow-your-revenue/

Perhaps, you must have seen certain businesses who are doing remarkably well without a website…i have also seen.

Sometimes, I just can’t help but wonder how much more revenue businesses could be generating if they had a website.

Talking about “websites,” I am not talking about archaic-looking e-brochure some less skilled, so called “Web Designers” hand out at ridiculously cheap prices; I am talking about authentic, well-thought-out professional-looking sites that are designed to inform, engage and convert targeted audience and general users on the internet to actual paying customers.

The following are benefits you stand to gain when you leverage the power of a website to grow your business:

#1. It helps present your products and services


Every start-up company knows that exposure is very crucial to the success of every business. Without it, your target audience and other stakeholders, such as potential investors and customers, may never know about your service, new product, or how your approach to problem solving is significantly different from others.

Many companies invest so much resources, creating and distributing their marketing materials like flyers, brochures, etc. but small and start-up businesses usually don’t have enough money to print good-quality flyers and brochures to distribute potential customers.

The most stress-free and affordable way this complicated printing and distributing operation could be by-passed is to upload your designed publicity materials like flyers and brochure to your website which even gives you a much wider reach. Better still, you could even create a mini-website, which serves as a one-page product or service show-case.

Having a website leaves you with unlimited customization options and a long list of content layouts.

For instance, online presentations can include short video clips and audio recordings, while the printed flyers/brochures are limited to images, graphics and texts.

#2. It keeps your customers well informed


Websites are the Most Popular and Efficient communication tool for businesses today.

They serve as sure platforms through which business owners can inform their leads, customers and general audience about old/ new products/services, features, contacts, prices and discounts.

We can take a look at E-Commerce websites like FeelynX, Jumia, US African Store and Konga which have attractive and informative product pages which display more information about each products.

They usually contain detailed imagery, prices, added details and sometimes, reviews. Some product pages also contain the links to product manufacturer’s website, which help visitors find more details about the production process.


#3. It helps sell your products


Manufacturing and retail businesses need to leverage the power of a website to penetrate the dynamic and extremely profitable but highly competitive market.

E-commerce is one of the known fastest growing digital niches.

Online stores make it easier for small businesses to overcome the problems that accompany distance gaps and offer their products to both the local and international markets.

Online stores considerably cuts costs that relates to staff employment and rent which in turn allows business owners to reinvest the money they’ve saved.

There are over hundred, if not thousands of small retail businesses that are being run from home, not leaving out production companies that exclusively use the eCommerce model for selling their products.


The WooCommerce plugin for WordPress has made it easy for website designers to create and setup flawless online stores.

Shopify and Volusion are easier-to-use all-in-one CMS commercial solutions for eCommerce newbies who find this WordPress too challenging.

These are various platforms that enable webmasters upload product information, set prices, make transactions as it regards sales and communicate with website visitors.


#4. It enhances content marketing strategies


Like I always say, Content marketing is very important to many successful branding strategies.

Relevant and quality content on the company’s website and social media timeline promotes the domain and improves the website’s SEO.


Insightful contents can also be used for social media marketing and also to initiate connections with similar business websites, by building and sharing links.

#5. It helps attract leads and paying customers


E-commerce Websites are the best known platforms for lead generation.

Most website owners take extra steps to collect visitors’ emails by offering several promotional packages in return for sign-up and subscriptions.

These special offers include gift vouchers, free eBooks, free software, newsletters or several other incentives.

These collected email contact lists serve as foundation for future email marketing strategies.

Several tools are available to help you launch successful campaigns. Examples of these tools are: MailChimp,or Campaign Monitor

To learn more, Please read up this article on Why You Should Get a Website For Your Business. I’m sure you would find it inspiring.

For some business owners/starters, diversifying isn’t an option. It’s an obligation to survive the dynamic business world.

I suppose that’s part of the excitement.

But here’s the catch –

It can also be an overwhelming experience.

The total number of fragments that need to be moved to scale a business is overbearing for many business starters.


It’s vital that you at least know what the procedure involves. This way, you won’t put your current set-up at risk.

Luckily, I’ve covered the most important details in this post.

So,

If you’ve decided to move into a new market, I suggest you use these strategies and be sure to be on your way to becoming a top player in whatever space that you decide to dwell.

Ready to opt for a website for your small business?

Why not contact experts at https://www.backdesk.ng/contact.php or +234 906 916 1331 and get the best internet marketing experience?

economia:
All Nigerian webmasters only know how to design website, if you talk about SEO they know nothing to do, they will collect your money and just index your website on Google and that is all. Any few that try can only use wordpress plugin and when you are using php they are more confused than me

i quite disagree, if you'd said "some", perfect.

It is the prayer of every startup to drive traffic and generate more lead to his business.

Hmm! Your web designers have done a great job in terms of structure, color preference and otherwise – Impressive; yet your blog posts doesn’t add value to your business.

It is one thing to create a blog post and another to create a post capable of going viral and driving quality traffic to your business.

I would rather not bore you with the importance having a blog on your website (the importance of blog on websites cannot be overemphasized,), rather, my focus is to give you the fundamental tips that if well implemented will help drive organic traffic and generate more leads to your business. More traffic, more lead and finally more customers. That’s how it works, unless customers came based on referral.

The truth is that, most small business owners find it rather difficult to drive traffic and generate more lead with blog posts on their website.

Now, the big question:

Ready to drive traffic and generate more lead to your business with your blog posts? Read my best tips that will help drive organic traffic and generate even more lead for your business.

Do a keyword research before writing your post

Despite the continuous change in the world of SEO, keyword research remain an indispensable strategy when it comes to content marketing (blog post). Keywords research help in optimizing your blog posts for search engines.

So what do you do? Quite simple!

Find proper keywords that people uses to search for the services related to your niche and integrate them on your blog post. To achieve this, put yourself in their (readers) shoes and think like them. You’ll be able to get the right keywords that are using to search for services they want.

Using the right keyword makes it a lot easier for your post to be found on search engine. It might interest you to know that getting your post appear on search engine is not the main thing but where is appears.

There are over 1 million results when a search is made on search engines. This means that, if your blog posts are found on second page of search engines, you are far away from getting the kind of traffic you’re expecting because people don’t usually check the second page and so on.
In fact, most people don’t even know that second page and the rest of the pages exist in search results. So as soon they don’t get what they want on the front page, they quickly enter another keyword and continue with their search.

Keywords research is a vital part of online marketing. The right keywords can get your blog posts on the front page of search result which is mostly where internet users tend to get any information they want.

Having said that, there are tools that can help you know the exact keywords people are using when they are looking for information on search engines.

Create exceptional and irresistible headlines for your blog posts

Ever come across something you swiped through on the internet, but then something about that thing made you go back and have a look at it properly? That’s how your headlines should be. It should posses this aura that would compel readers to click without hesitation.

To drive organic traffic to your website and generate more leads to website, your blog posts titles must be exceptional and irresistible to your audience.

Let me ask you this; what really made you click on this post? I bet is probably because you find the title interesting. Readers are so concerned about what content really a solution to whatever problem they are facing in their business.

So to get your message across to your readers, your headlines must be appealing and catchy enough to make them want to click and read.

The truth is, the way you craft your blog post title would determine how much views you’d get. In other words, the more catchy your headline, the better your advantage of beating the odds and getting what you’ve taken time to write read by a larger internet users.

Write informative and engaging posts:

The focus of every blog writer is to inform, educate and engage readers.

You’ve found the right keywords internet users are searching for on search engines. You also did good job in crafting an awesome blog post title – Very well!

But then, how engaging is your blog post?

Writing a powerful blog post title will compel readers to click through but it won’t sustain their interest on the post. The quality of the body of your blog post is what will sustain readers interest on your web site. so write exceptionally.

If your content is poor, you will eventually get traffic through your headline but you will be disappointed that your visitors won’t last ten seconds on your site because the post lack engagement.

There are two types of traffic: quality traffic and poor traffic.

While quality traffic helps you generate lead to your business, poor traffic won’t add any value to your business instead it will affect your SEO ranking.

Poor blog post can increase bounce rate on your website. This will not affect your SEO but will lead to poor conversion rate since people won’t be able to complete their mission for clicking on your post in the first place.

When writing your blog post, sit tight, think and craft a quality content that will sweep your readers off their feet.

Honey can never be less sweet!

Quality blog post speaks for itself because it’s a KING. Learn how to write quality content.

Make you posts easy to Share on social media:

Having your post shared on social media is one hell of a method to getting organic traffic to your website.

As you know, social media marketing have gone beyond the usual casual conversation we witnessed in the time past to be one of the most effective marketing strategy to grow businesses in this 21st century.

So if you want to drive more traffic and also generate more leads to your business, then consider making it easier for readers to share your posts.

In some cases, you find out that some websites unintentionally hid their share buttons. Your share option should be visible to your site visitors for easy click and share.

You should also know that increasing your sharing frequency also increases the reach of your blog posts promotion. When your post is shared use the following plugins ( SumoMe, Social Locker, Shareaholic.com etc.) to build your readership.

Promote your blog post

Most businesses (especially small businesses) may use tight budget as an excuse to keep their mind off promotion campaign for blog post. Campaign can help you business get more traffic.

You’ve done your best to craft quality content but it’s right you know that writing good content is not enough.

Want to drive organic traffic to your website? Leverage the power of promotion campaign on social media and enjoy the benefits.

As a start up, consider building your brand with little or no money. People need to know about your services but you cannot get such awareness without promotion.

There are ways you can promote your blog posts aside using paid campaign which is self-promotion campaign. With this campaign (self-promotion), you can drive massive traffic to your website and possible leads.

How it works: When you publish a new post, email it to your friends and ask them to share among their friends or through words of mouth. Dude! there’s no shame in that.

Also consider been active on social media platforms – here am not talking about your personal social media, i mean your social media business pages. If don’t have any consider creating a business page on relevant social media platforms.


Being socially active will not only generate traffic to your business but will also help you build your brand. And besides, the more active you are on social media the more your followers will read and also share your post.

Find this post interesting? please share

Final thought.

I understand that most business owners, especially the ones with a website do not have time to go through the hassle of drafting quality blog post – Let’s Backdesk Innovative Solutions help you manage your online presence to not only drive traffic to your website but also engage your specific targeted audience with quality contents capable of converting your leads to actual paying customers.

Hello,

This is Backdesk Innovative Solutions, the best E-Commerce, Digital Marketing (Web Design, Social Media Marketing, Content Marketing, Email Marketing and Search Engine Marketing) and Data Entry Agency located in Abuja.

We pride ourselves with business solutions that geared towards helping other businesses especially start-ups achieve their business goals ranging from getting traffic, to lead generation and converting those leads into loyal customers.

One of the things that set Backdesk Innovative Solutions apart is our flexible approach to marketing solutions. We understand that not every company has the same needs or goals, and we excel in developing customized solutions to fit your needs.

Contact us today let's help brand your business.

(B1/B2), Plot 4, Irama Plaza,
4th Avenue, Gwarimpa, Abuja, Nigeria.
+234 906 916 1331
https://www.backdesk.ng

fajob:
Lets talk 07038641600 www.jolagict.com

Sorry, been quite busy. So what's up

economia:
if you know with 100% assurance how Nairaland do its SEO hit here, let's talk 08033147591

Smiles, Nairaland is highly optimized- why. it's a forum where people upload premium quality contents with relevant keywords on daily basis.

i wouldn't want to dwell on Nairaland SEO because it's quite obvious. thanks

questechie:
Unfortunately, our web designers in Nigeria don't prioritize SEO, as most small businesses don't even have an iota of idea, what it is!

We need to let small businesses understand the importance. But then most web designers don't actually know the technicalities involve. Some would say, it's a game of luck, but that's a "big No for me". If you know your onus, you can rank any website No.1

The benefits of SEO to small businesses in Nigeria cannot be over-emphasized. For start-ups, SEO will assist you in creating a better, faster and more user friendly website.

Presumably, by now, most entrepreneurs and marketers know and understand perfectly well that Search Engine Optimization (SEO) is an essential marketing strategy for driving organic traffic to websites.

One major goal of every website is to drive traffic, generate leads and convert the leads into paying customers to businesses.

You might have a nice website with good outlook, but if your website and its contents are not well optimized for good user experience (both mobile and desktop users), it will rather be almost impossible to drive massive traffic to your website as you would have expected.

Although, traffic generation is just but one of the many benefits of SEO for small businesses. In this post I have highlighted 5 more important benefits of SEO to small businesses in Nigeria.


1. Proper application of Search Engine Optimization gives website a better user experience:

One of the major factors for Google ranking is user experience (UX).

SEO benefits to small businesses

When Google spider crawls your website, the bot would want to embrace a mobile-friendly web design, well optimized contents (videos, images etc.), and of course a better good user indicators ( low bounce rate etc.). These factors are all fundamental for the provision of a better user experience for your website visitors as well. What this means is that when your website is optimized, automatically you’re improving your UX. And a good user experience will attract even higher conversion rates, more credibility and will boost your brand loyalty.

2. SEO help build Brand Awareness through high Rankings:

As one of the major benefits of SEO for small businesses, your site will attract more brand loyalists. How? – High rankings in search engines.
SEO benefits to small businesses

You may want to know that ranking on the first page or even no.1 in search engine result pages (SERPs) is also possible through brand awareness. And if you do not rank well on search engine, when people search for services or products related to your niche, you won’t be found on the SERPs.

It’s one thing to create a website and another thing to have a good online presence.
This means that, SEO will help you to build your online presence and make your business visible to your prospects.

Small businesses that need to build their brand and also create awareness can invest in SEO by hiring the services of an SEO expert and enjoy the huge benefits of been found on the front pages of search engines.

Today, every internet users looks up virtually everything they want on search engines (Google, Bing, Yahoo, etc), so imagine when your website rank low in SEO – thousands of people of searching for your product will not even know that you exist and they will end up on optimized website and get the services they want.

3 . SEO will help you Circumvent competition:


As a small business, proper application of SEO strategies will help you bypass competition.

It is beneficial to businesses that actually embrace Search engine optimization (SEO) than those that pay little or no attention to SEO – this is no brainer.

Let’s make a case- two businesses in the same niche offers similar products and services, at similar cost and also equal in terms of strength. It happens that one out of the two businesses has optimized website and the other one doesn’t have.
Between these two businesses, which do you think will have have more traffic and possible leads?

Do not take for granted the power of search engines and SEO. Besides, while you’re still contemplating on whether to or not invest in SEO, your competitors are already enjoying the benefits.

Why not invest and be at the same level with your competitors or even rank above them?. A simple unique method from an SEO professional will place you on a better position on search engines.

4. High Increased Return on Investment:

As a small business with an intent to maximize profit, Search engine optimization has a beneficial role play in your business.

Having an optimized web page will help you drive traffic to your business and possibly convert leads to instant paying customers.

The, good thing about SEO technique is that you don’t have to bother yourself with expenses or campaigns to drive traffic to your site. Once your site is well organized, optimized, and command good contents, it will definitely generate organic traffic to your business. Besides once your website is listed, you need just little updates to remain on the SERPs.

However, considering the rate at which people use search engines to identify local businesses and to even know their locations, distance and directions as well, there are chances of high conversion rates and returns from people that visited your website.

5. SEO is awesome for social media:

Social media, as some people would say has become even more popular that the internet itself- No doubt.

But then do you know that web pages with better rankings will also bring more exposure to social media content?- of course it does.

So one can rightly say, that both social media and SEO has something in common – generates traffic and complement each other.

In other words, the overwhelming popularity of social media is really good for SEO and in return, SEO gives more social visibility to social media- simple!

Got other benefits? Please share your opinion.