Wassup guys... I'm a music producer and music enthusiast, i want you all to please check my site at beatsarena.com

I have just created a platform for fellow music enthusiasts. A place where we can discuss about music production, mixing and mastering, song writing and Nigerian music in general. The site is virtually empty that is why i'm reaching out to you guys so we can fill it up with great contents. You are free to send your articles/write ups about music production, music reviews, gist in the music industry, news about producers and other stuffs like that. You can also submit write ups like:

How to make an RnB song

How to write a rap music or you share your experiences with various music production softwares.

it's just a place where people of like minds can meet and talk about new ideas in naija music industry. Guys, let's make history by creating the biggest music forum in Africa.

You can send your write ups/videos/ beats/photos of studio sessions/ photos of you playing any musical instrument to beatsarena @ gmail . com i will be glad to post it online asap. Please visit the site and check out the various pages we have there. You can even conduct an interview with any producer, sound engineer or an instrumentalist you know. Audio and visuals are accepted,

You can also catch me on instagram and twitter: www . instagram . com / BeatsArena

www . twitter.com/BeatsArena

Tag me to any relevant post and i will surely regram and retweet

BEAT IT IF YOU CAN

See you guys soon... *winks

story for the Gods, how many 2face album did they buy?


Wassup guys... I'm a music producer and music enthusiast, i want you all to please check my site at beatsarena.com

I have just created a platform for fellow music enthusiasts. A place where we can discuss about music production, mixing and mastering, song writing and Nigerian music in general. The site is virtually empty that is why i'm reaching out to you guys so we can fill it up with great contents. You are free to send your articles/write ups about music production, music reviews, gist in the music industry, news about producers and other stuffs like that. You can also submit write ups like:

How to make an RnB song
How to write a rap music or you share your experiences with various music production softwares.

it's just a place where people of like minds can meet and talk about new ideas in naija music industry. Guys, let's make history by creating the biggest music forum in Africa.

You can send your write ups/videos/ beats/photos of studio sessions/ photos of you playing any musical instrument to beatsarena@gmail.com i will be glad to post it online asap. Please visit the site and check out the various pages we have there. You can even conduct an interview with any producer, sound engineer or an instrumentalist you know. Audio and visuals are accepted,

You can also catch me on instagram and twitter: www.instagram.com/BeatsArena
www.twitter.com/BeatsArena

Tag me to any relevant post and i will surely regram and retweet
BEAT IT IF YOU CAN
See you guys soon... *winks

OMG... where are we going in this country? Even though its a good time to send money home, i'm still not happy cos naira is losing value.

In other news


Wassup guys... I'm a music producer and music enthusiast, i want you all to please check my site at beatsarena.com

I have just created a platform for fellow music enthusiasts. A place where we can discuss about music production, mixing and mastering, song writing and Nigerian music in general. The site is virtually empty that is why i'm reaching out to you guys so we can fill it up with great contents. You are free to send your articles/write ups about music production, music reviews, gist in the music industry, news about producers and other stuffs like that. You can also submit write ups like:

How to make an RnB song
How to write a rap music or you share your experiences with various music production softwares.

it's just a place where people of like minds can meet and talk about new ideas in naija music industry. Guys, let's make history by creating the biggest music forum in Africa.

You can send your write ups/videos/ beats/photos of studio sessions/ photos of you playing any musical instrument to beatsarena@gmail.com i will be glad to post it online asap. Please visit the site and check out the various pages we have there. You can even conduct an interview with any producer, sound engineer or an instrumentalist you know. Audio and visuals are accepted,

You can also catch me on instagram and twitter: www.instagram.com/BeatsArena
www.twitter.com/BeatsArena

Tag me to any relevant post and i will surely regram and retweet
BEAT IT IF YOU CAN
See you guys soon... *winks

Wassup guys... I'm a music producer and music enthusiast, i want you all to please check my site at beatsarena.com

I have just created a platform for fellow music enthusiasts. A place where we can discuss about music production, mixing and mastering, song writing and Nigerian music in general. The site is virtually empty that is why i'm reaching out to you guys so we can fill it up with great contents. You are free to send your articles/write ups about music production, music reviews, gist in the music industry, news about producers and other stuffs like that. You can also submit write ups like:

How to make an RnB song
How to write a rap music or you share your experiences with various music production softwares.

it's just a place where people of like minds can meet and talk about new ideas in naija music industry. Guys, let's make history by creating the biggest music forum in Africa.

You can send your write ups/videos/ beats/photos of studio sessions/ photos of you playing any musical instrument to beatsarena@gmail.com i will be glad to post it online asap. Please visit the site and check out the various pages we have there.

You can also catch me on instagram and twitter: www.instagram.com/BeatsArena
www.twitter.com/BeatsArena

Tag me to any relevant post and i will surely regram and retweet
BEAT IT IF YOU CAN
See you guys soon... *winks

it is not possible o. because, when you love someone truly, you are will be ready to do anything for that somebody. so when that somebody wants sex, my dear, you can't resist, cos u just can't say NO.


Wassup guys... I'm a music producer and music enthusiast, i want you all to please check my site at beatsarena.com

I have just created a platform for fellow music enthusiasts. A place where we can discuss about music production, mixing and mastering, song writing and Nigerian music in general. The site is virtually empty that is why i'm reaching out to you guys so we can fill it up with great contents. You are free to send your articles/write ups about music production, music reviews, gist in the music industry, news about producers and other stuffs like that. You can also submit write ups like:

How to make an RnB song
How to write a rap music or you share your experiences with various music production softwares.

it's just a place where people of like minds can meet and talk about new ideas in naija music industry. Guys, let's make history by creating the biggest music forum in Africa.

You can send your write ups/videos/ beats/photos of studio sessions/ photos of you playing any musical instrument to beatsarena@gmail.com i will be glad to post it online asap. Please visit the site and check out the various pages we have there.

You can also catch me on instagram and twitter: www.instagram.com/BeatsArena
www.twitter.com/BeatsArena

Tag me to any relevant post and i will surely regram and retweet
BEAT IT IF YOU CAN
See you guys soon... *winks

Wassup guys... I'm a music producer and music enthusiast, i want you all to please check my site at beatsarena.com

I have just created a platform for fellow music enthusiasts. A place where we can discuss about music production, mixing and mastering, song writing and Nigerian music in general. The site is virtually empty that is why i'm reaching out to you guys so we can fill it up with great contents. You are free to send your articles/write ups about music production, music reviews, gist in the music industry, news about producers and other stuffs like that. You can also submit write ups like:

How to make an RnB song
How to write a rap music or you share your experiences with various music production softwares.

it's just a place where people of like minds can meet and talk about new ideas in naija music industry. Guys, let's make history by creating the biggest music forum in Africa.

You can send your write ups/videos/ beats/photos of studio sessions/ photos of you playing any musical instrument to beatsarena@gmail.com i will be glad to post it online asap. Please visit the site and check out the various pages we have there.

You can also catch me on instagram and twitter: www.instagram.com/BeatsArena
www.twitter.com/BeatsArena

Tag me to any relevant post and i will surely regram and retweet
BEAT IT IF YOU CAN
See you guys soon... *winks

Wassup guys... I'm a music producer and music enthusiast, i want you all to please check my site at beatsarena.com

I have just created a platform for fellow music enthusiasts. A place where we can discuss about music production, mixing and mastering, song writing and Nigerian music in general. The site is virtually empty that is why i'm reaching out to you guys so we can fill it up with great contents. You are free to send your articles/write ups about music production, music reviews, gist in the music industry, news about producers and other stuffs like that. You can also submit write ups like:

How to make an RnB song
How to write a rap music or you share your experiences with various music production softwares.

it's just a place where people of like minds can meet and talk about new ideas in naija music industry. Guys, let's make history by creating the biggest music forum in Africa.

You can send your write ups/videos/ beats/photos of studio sessions/ photos of you playing any musical instrument to beatsarena@gmail.com i will be glad to post it online asap. Please visit the site and check out the various pages we have there.

You can also catch me on instagram and twitter: www.instagram.com/BeatsArena
www.twitter.com/BeatsArena

Tag me to any relevant post and i will surely regram and retweet
BEAT IT IF YOU CAN
See you guys soon... *winks

Why Phyno Should Claim Credit for the Success of Ibo Rap


"There's nothing new under the sun, it's never by what you do but how it's done"



The above is a popular saying which somehow sums up Phyno's contribution to rap in Nigeria. Signed to Sputnet Records/Penthauze Muzik/Capital Hill Productions, Phyno is one of the most sought after rappers in the industry.

Phyno is a rapper with great audacity, it was he who had the guts and creativity to take ibo rap into another level by rapping fully in ibo, since then, the crowd has followed. Many rappers like illbliss, Mr/Nigga raw might lay claim to be the pioneer of ibo rap. Even Ikechuckwu, with his ibo themed music video for his debut track IKECHUCKWU. But none of them could utilize the ibo language the way Phyno does. (RIP Mc Loph)

It was Phyno who added salt and pepper to make it attractive and worthy of emulation. Phyno could be referred to as the Ali baba of ibo rap, a revolutionary, whose hard work, talent and effort has changed the face of rap in Nigeria forever. Perhaps, Illbliss had a hand in Phyno's success, because, the first time i heard of Phyno was on illbliss' 'anamachikwanu', Phyno's moves in the music video got me like Whao!!!.


Phyno's strength seems to be his sweet rap flows, his swag, body movements when rapping, and his trademark hair style. These are features you would find in an American hip hop artist or a rock star. He merged everything with his impressive word play to become who he is today. He has also proved to be a versatile rapper who can flow on any beat/genre.

As a matter of fact, in the past 12 months or there about, he has made more hits than 2face idibia M.I. and D'banj combined together. Only if there was anything close to a real and credible musical awards in Nigeria, Phyno's wardrobe would be filled with plaques by now. His hit singles, like 'Parcel', should have won him countless awards in a better organised music industry. But in this country where focus is on some 'big artists', it has even become a tall order to get Phyno up there among the top guys. In order words... he's one of the most underrated artists in the industry. He


He is one of the most consistent rappers and a discerning ear could tell that he strives to get better every time. He commands great follower-ship among music lovers, thereby winning more fans for his genre. His collaborations with Olamide, Burna Boy on Leriq's song and his brief flow on Masterkraft's 'Turn down for what' are few from his impressive resume. He's one of the few rappers in Nigeria that can stand Ghana's Sarkodie, if not better sef.


Phyno's revolution in the industry is too huge to be unnoticed. The earlier we start giving Phyno the attention and commendations he deserves, the better. Did i forget to say he is also a music producer? This guy is truly the man of the year.


Lanre Etti Jr
@EttiJr

Culled from BeatsArena (hub for music producers and sound engineers)
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[center]IN-DEPTH ALBUM REVIEW: 2FACE IDIBIA - ‘ASCENSION’[/center]


Most of us almost ran out of patience while waiting endlessly for another 2face Idibia album and now, the ‘less talked about’ album is out. There was not much hype and expectation befitting of 2baba’s status, adding to the fact that he was not able to come up with a popular single. The duet with Bridget Kelly and Machel Montano tried to pull the stunt to no avail. Released under Hypertek Digital and 960 Music Group, here is an in-depth review of the 17 track album by Nigeria’s finest 2face Ujah Idibia. As a loyal 2face fan, I would try as much as possible to be objective in the assessment of this album.


ALBUM TITLE

How 2face and his advisers arrived at Ascension is unclear to me. For Ascension is the process of an upward movement. Perhaps, 2baba still has somewhere higher to be after christening his last album Away and Beyond.

ALBUM COVER

Just like the album title, this album picture is similar to the picture used on his last album Away and Beyond. In fact, one might think both pictures were taken on the same day. The difference is that in the previous album, he buried both hands in his tuxedo, but on the Ascension album, he decided to leave one out and throw it in the air to make a salute to his fans. He also decides to look up straight in Ascension rather than sideways in Away and Beyond. Also on the front cover is a faded picture of an old-school unknown car, perhaps, his vehicle to make the upward movement. On the album design, it is one of the pros of the album; the album cover looks beautiful on the front and back.

The design is impressive and completely banishes the ugly album covers churned out for 2face under Kennis Music. The tracks are well listed in a simple layout as well as nice choice of colours. The logo of Hypertek Digital and 960 Music Group also sits beautifully at the bottom right corner of the back cover. But the cons of this design is that, the list of producers and sound engineers are not linked to the tracks they worked on, which makes it hard to pin point who produced what track. In this age where intellectual property is significant in the growth of the music industry, I never expected to meet this error and it has also made my job harder when it comes to ascribing praise or blame. Who gets the blame for that? I’ll blame 960 Music Group.



PRODUCTION/MIXING AND MASTERING

Gone are those days when J.Sleek held the monopoly over 2face’s album, things have really changed now. Although it appears a discord exists between both, that explains why both of them don’t work like they used to (This is a topic for another day). Femi Ojetunde makes a comeback on Ascension, alongside Jay Sleek, Leriq and others, while Foster Zeeno leads the pack of mastering engineers.

Like I stated earlier, Producers and engineers are not properly credited with their works. Thus any individual assessment is almost impossible.

With all due respect to the talents that worked on this album, I still don’t understand why 2baba can’t employ the services of top producers like Don Jazzy and Cobhams. These guys are Africa’s best music producers with impressive resume and experience required to add a perfect and unique style to the 2face brand.

They also have the real music qualities to help bring out the best of 2face Idibia and help write songs just like OJB Jezreel did back in the days. All the same, I still hail 2baba for working with Masterkraft and Leriq, two of the best ‘new generation’ producers, but the fact is both have produced far better beats than they delivered on this album. Listen to Masterkraft’s beats for Banky, EME, Timaya and co and check what Leriq did with Burna Boy, then you’ll understand my point.

Likewise the mixing and mastering, it could have been better. An artist like 2face Idibia who is regarded as the leading artist in Nigeria should offer his fans the best of the best sounds. A minor blemish on the mixing of this album appears on track 4 which features Vector. It appears that Vector’s part was not properly mixed in the studio. How this was not noticed before the album was released is unclear to me. Apart from that, the rest sounds good.

LYRICS/STYLE/CONCEPT

2face Idibia has won a lot of fans with his afro-pop/reggae style over the years, but it appears there is a deliberate ‘upward movement’ towards other genre. Ascension contains songs with less 2face reggae style, but rather, he toed the path of Caribbean soca, afro beat and high life. While this can’t be counted as a success yet, 2face did well in the fusion. Some fans might be disappointed for not having much of the ‘traditional’ 2baba style but their love for the musician will override.

I have never known 2face to be the type that struggles with lyrics, but in this album, 2face obviously searched words to fill up some tracks. We all know 2face has his flaws as a musician, just like every individual, but Kennis Music had a way of concealing his weaknesses, which somehow shows again on this album.

TRACK BY TRACK ANALYSIS

1. Go ft Machel : This is the second single from the album, this song was expected to raise the awareness of the coming album and give the waiting fans something to cheer about. An up tempo dance track for the club. 2face with help from Machel Montano, a super star soca musician from Trinidad & Tobago, deliver this nice music.
2. #Aproko: Hashtag aproko is the track dedicated to gossipers and busy bodies, like Linda Ikeji.
3. Holiday: Holiday is another tracks that’s just there, nothing much to talk about it.
4. Can’t Hear You ft Vector: This is one of the few tracks that got 2baba spitting his mind. Vector in usual way, dropped his lyrics in a metaphoric fashion. Vector tried unsuccessfully, to replicate his performance in Banky W’s ‘Africa and proud’, but this is a dissimilar terrain, and the mixing of his voice didn’t help either. I won’t be surprised if Vector signs for Hypertek Digital. He seems to have a good bond with 2face and I will advise both parties to work towards making something happen. It will be mutually beneficial.
5. The Best I can Be ft Rock Steady and Ice berg slim: This could have been the best track in the Ascension album but for the laziness and poor lines of Rock Steady. Ice berg slim is superb with his lines. I’ll advice he (Ice berg Slim) ride on this and ‘re-launch’ his career that has somehow failed to begin.
6. Let Somebody Love You ft Bridget Kelly: This is the first single from the album and happens to be the best song in the album.
7. Kiss of Life: Kinda sounds like Rainbow, but it’s cool though, a Tiwa Savage would have made the song better.
8. I Hate What You Do To Me: This song is somehow needless. Ascension without this track could have even made the album better. The first four lines are not expected from a musician of 2face’s status. “We arrange the place and then we scatter it again” No 2face… ‘I never experrerit.’
9. Confessions ft Rocksteady and Dammy krane: Probably the worst track in the album. When the track starts you might think it’s a track from the days of Daniel Wilson and Blacky. Dammy Krane did his best and Rocksteady, lazy as usual. His stay on Hypertek Digital seems to be more of a friendship obligation on the part of 2face than a professional relationship. Rocksteady is a shadow of himself. You hear Rocksteady on the ascension album and you are like, is this the same Rocksteady of Trybunal days with blackface? I think a Sound Sultan or Burna Boy would have done better on this track. Lest I forget, the beat sucks.
10. Close to Where You Are: Akon Style rnb, it’s just there. No artiste does this style anymore; I just don’t understand why 2baba would record this song in 2014.
11. International Loving ft Kim Almarcha: One of the best tracks of the album. 2baba features Kim Almarcha, a French singer. This one is for the club.
12. Bourlay Bourlay ft Shurwayne: Featuring another Soca singer from Trinidad & Tobago.
13. Diaspora woman ft Fally Ipupa: Another attempt to diversify the style of his album leads Tubaba to Fally Ipupa, this makossa song sounds good and it’s a song for the clubs. I expected more from two superstars of African music.
14. Jeje: Jeje is an afro beat that brings back the memories of Fela Kuti. A street anthem, this is surely gonna be the biggest song in the album. The only track I have played more than 20 times. What I love most about this song is the Fela-style-female backup singers. I give him high five for this.
15. Lesse Passe ft Sir Victor Uwaifo: 2face teams up with elderly highlife veteran and label mate, Sir Victor Uwaifo to deliver this highlife genre. The song make sense and will be good for all age groups. Sir Victor blended well too.
16. Ife Dinma ft Tony Week: It’s like 2face is fast gaining reputation for making attempts to resuscitate fellow musicians’ career. Featuring Terry Tha Rapman in his last album surprised a lot of people, and here he comes again featuring Tony One week in another highlife/dance music produced by Masterkraft. With all due respect to Tony One Week, I believe featuring Flavour Nabania, Timaya or Phyno instead would have been better and given the song a wider outreach. However, Tony one week proved critics like me wrong and gave the music a gyration feeling. The track is not bad.
17. Not a Surprise: The last track on the album is a typical 2face style music, reggae and street music. This is surely gonna be a hit track. 2face on his usual motivational self delivers this amazing short track directly from his heart.


VERDICT

From afro beat, afro-pop, rnb, soca to highlife and reggae, 2face Idibia has delivered his 6th studio album. This is no mean feat; so he deserves all the applause and support. After paying $9.99 to purchase the album on iTunes, I can’t really say I am satisfied or disappointed. All I know is that the album is below par. His foray into other genre and international outlook seems to be his priority, which somehow brings something new to the industry. But there’s no cause for alarm, 2face is the only one that can get away with such ‘musical experiments’.

Another observation is that 2face’s best songs have come from his true feelings and life stories, when he sings from the heart- he sings perfectly. This explains how he struggled with words in track 8 ‘I Hate What You Do To Me’. After getting married to his long time lover, Annie Macaulay (who inspired many songs in the past) I was hoping for a song detailing how sweet and interesting his marriage to her has been.

Moreover, I was also expecting a track in the mould of ‘E Be Like Say’ or ‘4 Instance’, due to the current challenges facing us in Nigeria. Recently, 2face Idibia has been lending support to calls for better living conditions and he arranged an all star collabo on the missing girls. How he missed this historic opportunity to become a vibrant voice, at a defining moment in our nation’s history is unclear to me. Music, they say, is the opium of the masses.

How this album will fare commercially is yet to be known. However, a massive marketing strategy could do the magic and perhaps, an international release on a later date might boost album sales.



Finally, like 2face Idibia’s post-Kennis Music albums, there’s the probability that you might not feel it at first, for it takes time to get into a listener’s system, which leaves his true fans with the patience to keep the tracks on replay. At this time of many skelewus and dorobuccis, it remains to be seen how the album will appeal to local fans. I’ll suggest you grab a copy of the album, just don’t expect to come across evergreen songs like ‘Higher - Spiritual Healing’, ‘Rain Drops’ or highly inspiring music like ‘Dance in the Rain’ and ‘Only you’.


Lanre Etti Jr
@EttiJr
@BeatsArena