300k is outrageous, you can list your blog on some authority domains and build back links
Here's a list of them

DailyTrust.com.ng - N40,000
AuthorityNGR.com - 30,000
TimelyPost.ng - N20,000
MetroDailyng.com - N20,000
PeopleDailyng.com - N20,000
DailyStream.com.ng - N25,000
TheReporters.com.ng N15,000

I hope these helps

It will waste his money except he is advertising on their online platform. If he advertise on punch, vanguard and the likes, it will profit him. And instead of advertising he could list his blog on their site for a fee, this will help his search engine ranking because such site are authoritative domains.

You may have been hearing about SEO and you are wondering what it’s all about.

This post will give you and understanding about SEO, its important and how to go about it.

It is amazing the number of post people put up on the internet daily.

WordPress revealed that 24 blog post are published every second, this makes it over 2 million post every day.

This statistics is only for Word Press not to mention other website platforms.

These users are dishing out both good and bad content on the web.

And guess what?

As much as there are bad content on the web, there are still lots of good content.

It is great to have good content, but if people cannot find you when they make searches, you just don’t exist.

It will seem like trying pick a grain of rice in an ocean.

Yea! That’s tough right?

However, there’s a way you go about it that can make your content stand out from the multitude.

It takes proper optimization of your content to get noticed on search engine.

You don’t want to spend so much time writing and nobody gets to read that amazing article you have written.

For this reason, there are turns of searches on the term SEO daily, people are constantly seeking ways to optimize their blogs, website for search engine.

You may have been hearing about the term Search Engine Optimization and wondering what is it all about.

So let’s dig deep into it.

What is SEO?
Why does SEO matter?
Black hat or White Hat?
Technical SEO
On page SEO
Off page SEO
What is Search Engine Optimization (SEO)?
In the guide SEO 101, Search engine optimization is defined as ‘the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as ‘organic’) search engine results’.
What does this means?

Simply, optimization your content on your blog or website, so that search engines can show it to users that search for your keywords.

Keywords are terms, phrases or topics people input into the search bar when searching for something on the search engine.

For example, if I wanted to buy snickers, I could search for, ‘ where can I buy snickers?’, So the keywords could be snickers or it could be the phrase ‘where can I but snickers’.

Why does SEO matter?
Studies have shown that about 75% of most searches begin in Google and most people prefer to click on organic search rather than paid search.
Additionally, 67% of people click on the first five results of organic search, while 6 to 10 result accounts for about 3%.

From this studies, it obvious why businesses must strive to get their webpages or blog ranking high on search engine for their specific keywords.

It is crucial that your blog, website, product or service shows up on the first page of search engine.

In order to optimize your website for search engine, you must first understand how search engine works.

Search engines- How do they work?
Firstly here are the three basic task search engine does:

Search for information on the internet based on specific words
Keep an index of the words they find and where the location they found it
Allow users to search for those words they indexed or a combination of words
There are hundreds of millions of webpages that exist on the internet; to search for information, search engine employs a special software robot called spider to build a list of words found on web pages.

The process of search engine build its list is called web crawling.

After they have crawled the web pages, the store information found in their database, so it can easily be found when they need them.

This process is called indexing.

It is similar index you have in a book that enables you to find a keyword or topic.

So when you make a search for a keyword, the search engine searches its index for relevant information.

After the search, it provides a report of the web pages most relevant to your search in the search engine result page.

That’s how search engine works.

Now let’s talk about two strategies or tactics use for SEO

Black hat vs White hat
There two way people perform SEO, however, your choice will depend on your focus.
If you are more concerning about the money, a get rich quick scheme then you will probably employ Black hat SEO.

Black hat SEO is only concerned about optimizing your content for search and no taking into consideration human.

It attempts to improve web pages ranking in a way that is not acceptable by search engines. The aim of black hat SEO is to increase ranking in other to make money fast.

No doubt, using this approach will get you money faster but you may constantly need to be looking over your shoulders for search engine updated.

This is because it can lead to spammy, crappy pages that get penalized fast.

You would want this if you are looking to grow a sustainable business.

White hat SEO is a sure way to build a sustainable business, it focus on optimizing your content for human audience.

You provide content that are user friendly, easily readable and accessible by user. You play around within the search engine guidelines.

It takes a while and effort to achieve but it sure to get you result for long term business growth.

Here are the strategies of Black hat and White Hat SEO as explained by Inbound marketing inc

Black vs White Hat SEO.

Let’s talk about the three broad classes of SEO, which are: technical, On-page and Off-page SEO.

Technical SEO
So what technical SEO about?

You remember all the talk about how search engine works using software robot to crawl your web page, here is where technical SEO comes in.

Technical SEO deals with how well your site can be crawled and index by search engine spiders. There are a couple of factors to look out for in technical SEO.

They are:

Speed of your website
Is your site mobile responsive
Have your site been added to Webmaster or Google Console?
No broken links
Spam free
Does your site have a XML sitemap
Here are some tools and plugins that will help you with your technical SEO


Pluggins
Google XML sitemap: This plugin will help your SEO by helping Google better index your website with sitemap.

Broken Links Checker: Checks for broken links as this can affect your SEO.

Askimet: Helps fights against spam.

Wordfence: Protects site against malware and hackers.

Yoast SEO: It helps you optimize your articles for search engine

Accelerate Mobile Performance: This will help your mobile site load faster, which will help drive more traffic.

Google page speed: To check the speed of your website.

Google Console: To add your website to Google for crawling.

On-Page SEO
The primary focus of on-page SEO is to optimize your content for relevant keywords and giving user easy accessibility to your content.
Why is this important?
When search engine user request a search, they want to be rewarded with results that are relevant to what they are searching for.

As you may have heard ‘Content is King’, this is the most important step in SEO, you need to get the high quality and engaging content for your audience.

What are the things to look out for in on-page SEO?

Are you using relevant keywords?
Keywords are roadmaps that directs Google to your content, if you do not have relevant keywords, Google will not be able to show your content to your audience.

Relevant keywords will result in more visibility and as you get more and more visitors, Google rewards you will higher page ranking.

It is essential you do the necessary keyword research, do not use keywords based on guess work.

Hubspot guide for beginners will help you if you have never done a keyword research.

Is your keywords density too high or low?
Your keywords needs to appear in you text at the beginning, your subheadings and also in the body of your text.

The more keywords you have the more Google sees your web pages as relevant to the user search.

However, too many keywords will result in your website been penalized and lower your ranking. You would want that for your web pages.

Does your images have alt attributes?
Having alt attributed for your image can help your ranking

Does your content have inbound and outbound links?
Inbound links are links that come into your websites and outbound links are links that goes out of your website.

These links help to improve your SEO

Is your content long enough?
Search engine also looks at the length of your content, however, length must also include quality.

Off-Page SEO
According to Moz, Off-Page SEO refers actions that are taking outside your website to impact your ranking within search engine result page.
Off- Page SEO gives search engine an indication of user’s perception of your website. Search engine looks at factors like your website popularity, relevance, trustworthiness and authority.

Study have shown that Off-Page SEO carries more than 50% of the ranking factors for search engine.

This is why Off-Page SEO is very important.

After all the internally work has been done, it is now time to promote your website.

This is where backlinks come to play.

Search engine use backlinks as an indicator of the quality of you content.

When people reference you on their website, it shows search engine that you have useful information.

Backlinks from authority website will usually rank higher. So the value of the website that links to yours matters.

Some other ways to do Off-page SEO are

Social media sharing
Sharing your content on forums, message boards etc.
Guest Blogging
In Conclusion, SEO is very important for the long term growth of your business online. Getting your technical SEO and On page SEO right is the first step in your optimization journey.

However, SEO is not complete without Off page optimization.

Note: SEO can sometimes be complex for the beginner because the world of SEO is constantly changing. But with a steady learning process, you can get your optimization right.

Not sure you want to go through the hassle of learning, Contact us today @ www.bodmekdigitals.com/contact-us/ or Call +2349032231445. We will help you will your search engine optimization.

In this article, you will discover 5 strategies to drive traffic to your website, quickly and at no cost.

These five strategies to drive traffic to your website is a sure way to increase your brand visibility and exposure.

Why Drive traffic to your website?

It is one thing to have a great website, fantastic product or services, however if you do not drive traffic to your website, you are unlikely to get sales.

If you want your business to success in this digital age, you need to spread the word about it and give people a compelling reason to visit your website.

In driving traffic for your website, there are long term and short term strategy you can employed.

Long term strategy includes content marketing and search engine optimization (SEO), these strategies are free and will increase your profitability in the long run.

However, it takes time to set up and lots of effort to build. SEO can take several months before you start seeing significant result.

A short term strategy you can employ is paid advertising, when you do your customer avatar well and target your audience correctly, your returns will be enormous.

On the other hand, it can be expensive and if you are a starter trying to grow your audience, this may not be great for you.

Fortunately there are other great ways to drive traffic to your website and guess what? For free.

While these options have their own advantages and disadvantages, they have been shown to be proven method to grow your audience quickly.

You don’t have to break the bank with these strategies. With these 5 ways to drive traffic to your website, you will get more qualified leads quickly.

People that are more likely to buy your products and services.

Use Viral Marketing Strategies

A brilliant way to drive more traffic to your website is the use of viral marketing strategies to motivate people to learn about your product or services.

Over the last couple of years, viral marketing strategy have starting spreading through the internet as wildfire.

If you are not certain what viral marketing strategy is, it is essentially any types of advertising self- sustained and compels people to share continuously.

A good example of viral marketing is the story of Hotmail. Hotmail was one of the very first free e-mail services on the internet.

Within a year and half of the operation, they were able to sign up 12million users.

Here’s how they did it, at the end of every email that was sent through their service, they included “Get your private e-mail at Hotmail.com”.

This encourage sign ups when people received there mails.

Large organizations like Hotmail use viral marketing messages to propagate brand awareness.

You can accomplished this by creating animation clips or humorous videos that people are compelled to send to their friends for a laugh.

The goodnews is, if you like to play with videos or animations you can adopt this strategy to generate more interest for your business.

However, as good as this strategy is in driving traffic and creating buzz around your company’s products and service, it can be difficult to accurately track your return on investment.

Additionally, while it will bring you brand awareness, it will not immediately translate to sales.

Online Business Networking Communities

More and more business network communities are popping up on the internet over the past years.

These online networks are similar to social media or dating sites but are used solely by entrepreneurs or businessman for networking purpose.

They use these site to find like minded people like themselves to build mutually valuable business relationships.

With these business networking communities you can have excellent opportunity start joint marketing ventures with people of like mind.

Business networking communities can help you increase traffic to your website by you create personal profiles with links to your main company’s website.

The links you establishing on these business network communities can help to improve your site’s ranking on major search engines like Google and Bing.

You can also look for companies that are relevant to yours but not your direct competitors to make mention of you on their sites.

A great way to do this is to offer to swap links with them. You can mention them on your site and as ask if they can also do this same for you.

Note, make sure the businesses you choose have lots of traffic to their websites. Additional advantage to this is that it helps your search ranking.

When joining a business network community ensure that the business you choose are complementary and relevant to yours.

Also, their target audience should fit within your target audience demographics, people more likely to visit your site and convert to customers.

Free Content giveaway

Getting message out about your product are service can be done quickly when you give away free content.

This is one of the perfect ways of ensuring your website gets mentioned on other sites.

Several internet companies are more than happy to receive quality information to put on their website or receive newsletters.

By offering these companies updated content already posted on your website, it can significantly drive your traffic and increase your brand visible.

The aim is to get your content published on popular sites or newsletters that have large mailing lists.

What this means is that you must take time to do your research on the number of traffic they get and their number of email subscribers.

You also need to find out the business sites that are hotspots in your particular industry; because they are the places you want your content to be published.

In employing this strategy, you need to always include your contact information and website link at the end of every article you post on other sites.

It makes it easy for people that read your articles to find you and visit your site to learn more

Participate in Forums and Newsgroups

Driving more traffic to your site can be made easier by becoming a recognized figure in your niche or industry.

You can become a thought leader by participating in forums, newsgroup, discussion and blogging networks.

Your participation in such channel is a great way to establish your online presence and start build meaningful relationships with your target audience.

You can also communicate directly with your target audience on this platforms and learn their needs and wants.

However, you make take not of the fact that these types of groups, do not allowing blatant advertising of businesses.

If you are caught spamming the group with blatant advertising, you will get kicked out.

Aside from been kicked out of the group, you will be tag a spammer and turn your target audience against you.

If you want to use this strategy, to generate traffic, make it your aim to offer friend and useful advice.

Offer to solve their problem and give your audience value, by doing this, more and more people will be drawn to you.

You can include a link to the end of your comment after your advice, people that like what you say are more likely to visit your website to learn more.

Use Affiliates to Drive Traffic to Your Site

One of the ways to increase brand visibility and drive traffic to your site is to start an affiliate program.

Affiliate marketing is a business model where you pay people a commission to promote your products or services via a unique link you give to them.

When you make people commission to promote your product or service, you can get them to drive great traffic to your website.

The amazing thing about this tactic is that your affiliates do most of the marketing for you.

Most businesses that pay affiliates to promote their products and services for them do not need to spend more money or time to optimize their website for search engine.

A lot of affiliates are already going to great length    to ensure that their own website ranks high on search engine.

As a result of them directly linking to your website, higher ranking for them will also boost yours.

The best thing about affiliate marketing program is that you do not to pay them for work they do but the result they get which is sells.

When they sell you give them commission for the sales. It’s a win- win situation because as the more sales they makes, the more money for you and also for them.

In conclusion if you want to drive traffic to your website, they are various strategies you can employ like paid and free.

While SEO, content marketing and paid advertising are top ways to drive traffic, they take time and can be expensive.

If you want to see significant result in driving traffic to your website without spending lots of time and money, employ this five strategies.

For greater results, you can combine any of the five strategies to drive more traffic to your website.

Need help getting traffic to your website, [url]Contact us[/https://bodmekdigitals.com/contact-us] Today.

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