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Many people have big dreams of quitting their day jobs and going to work on a venture that they love. To which I say: Why don’t they?

True, for most people, quitting their jobs with little to no resources to fall back on and taking a blind step into the dark is a risk that they just can’t take. Still, there’s nothing stopping someone from... read more>>>https://www.successdigestonline.com/5-keys-to-turning-your-side-hustle-into-a-successful-business/

With more people working from home, email is the default “workplace.” Now is thus the best time ever to master email marketing.

First, read this post about emailing during a pandemic. To net it out, this is NOT the time to launch an email marketing campaign; it will NOT be welcome unless you’re...read more>>>

Zoom quickly became the go-to tool for remote teams, teachers, and pretty much everyone who needs a little face-to-face time, even if only virtually. In fact, I wrote this week about how it’s quickly become one of the most important apps–period.

Of course, as the vast majority of people start working from home, it shouldn’t...read more>>>https://www.successdigestonline.com/5-ways-to-protect-your-zoom-meetings-from-hackers/

Hello, and welcome to another edition of The Monitor, WIRED’s entertainment news roundup.

Wonder Woman 1984 Is Being Delayed

In a move that was bound to happen... read more>>>https://www.successdigestonline.com/wonder-woman-1984-is-being-delayed/

Happiness makes your brain work better, Harvard researcher Shawn Achor once told Inc.com. Everyone, especially hard-pressed business owners, could definitely use our brains to be at their sharpest in the midst of the current crisis. But let’s be honest, now isn’t the...read full story here>>>https://www.successdigestonline.com/the-best-way-to-beat-a-bad-mood-according-to-psychology-the-3ms/

These are extremely difficult times, and making it more difficult is that these are uncharted waters full of speculation, self-appointed gurus and presumptive forecasts, leaving business owners unclear on what they should or shouldn’t be doing with their business.

At our agency, we are telling all our clients the same thing we always do: Think of your marketing in terms of short-, medium- and long-term objectives, and know where you should and shouldn’t be making changes in your marketing strategy. While a one-size-fits-all approach never works, there are some...read more>>>https://www.successdigestonline.com/marketing-dos-and-donts-during-a-crisis/

Most people in the sales industry are familiar with the concept of “sales enablement“. Just because you may have heard the term doesn’t necessarily mean that you have a firm grasp on the concept.

Don’t worry, you aren’t alone. There is a lot of confusion in the sales industry about what is included as part of sales enablement, and we hope to ...read more>>>https://www.successdigestonline.com/what-is-sales-enablement-and-why-your-business-needs-it/

Customer experience is everything ­­– it’s a mantra that every brand knows. We know that the experience customers have when interacting with a brand,
Customer experience is everything ­­– it’s a mantra that every brand knows.

We know that the experience customers have when interacting with a brand, whether it’s online or physical, is just as important to the consumer as the products themselves.

Put it all down to experience
According to..read more>>>https://www.successdigestonline.com/how-to-behave-like-a-customer-centric-brand/

To grow a small business, you have to figure out how to protect the time and money you have and make sure that you only spend it on the activities and resources that will get you closer to your goal. We are sure you have found yourself asking questions like:

Should I do this marketing campaign?
Should I buy this advertising spot?
Should I go to that networking event?
It often feels like a stab in the dark when you are choosing which opportunities are worth it and which are actually going to be a waste of your resources. To make informed decisions, you need to make three clear and focused choices, and then use them as a filter every single time you are considering spending a minute of your time or a dollar of your money.

1. What do you do?
Most business owners think that when the going gets tough, they have to change their products or services. It’s a common knee-jerk reaction to waning sales that actually slow growth even more. When you change your products and services, what your company does becomes less clear to customers, which makes it more complicated for them to buy. This means lost opportunities and fewer sales.

By being laser-focused, you get really good at what you do and also build a name for yourself based on the credibility and momentum that many years in business brings. When you constantly change what you do because you think it will meet the needs of the market or your customers, you are actually decreasing your chances of growth. Businesses that have a very clear “what” and stick to it for the long term grow faster than others who make changes to this core element of their business.

2. Who do you do it for?
Small-business owners often believe that...read more>>>https://www.successdigestonline.com/how-to-create-more-time-and-money-to-grow-your-small-business/

Does that sound like you? If so then how do you get from that position to make serious money online? The first thing I did was get incredibly excited. I’d been looking for a home-based business and eventually stumbled across the internet as an obvious market place. After all, I had a computer at home. So I looked around the web (using one of my existing skills – I knew how to surf!) and soon realized “I want to make money online“.

So I spent some more time surfing for ways of making this desire a reality. There seemed so many businesses and no shortage of people offering to make me serious money online. How kind of them! Just type in “online business opportunity” in Google and see what I mean. It was about now I began to think perhaps not all these opportunities were as great as they were cracked up to be!


So I went around doing a bit of market research. How? I visited a few forums. You soon learn that there is a forum on just about any subject online. It is a phenomenon that you can use to weed out some of the good from bad if you use them right. Visit a few (again use Google or whichever search engine you have) and just read the posts relating to your interest. If you like you can join and actually ask some questions. Nearly everyone is helpful and friendly. But beware of the person who tries to hard-sell his or her opportunity to you.


It helps to get over the get rich quick mentality as soon as possible. Sure you can make serious money on the internet – it is, after all, a market place – but start out with the intention of making a steady income first. Don’t try to run before you can walk. When you have your regular income covered you will be in a good position to move to the next stage (rich getting!)


There are so many business types and niches out there that you...read more>>>https://www.successdigestonline.com/ways-to-make-money-online-in-the-new-digital-economy/

Creating and marketing your own skincare product line could be a great business venture. There’s a lot of emphasis on natural, organic products these days, so a skincare line that’s transparent about ingredients could be a wise decision in terms of product marketing and consumer acceptance. The starting point for any business is research, which can include the local cosmetics counter. Most cosmeticians will be more than happy to explain the benefits of their products, including what certain ingredients will...read more>>>https://www.successdigestonline.com/business-idea-of-the-day-skin-care-products/

Have you ever wondered what the secret to quick and easy financial success is?

Well, one of those secrets for more and more people around the world who are just like you and me is, starting your own online home business!

The thing is though, that there are some hidden secrets that the so-called ‘experts’ are usually not willing to share with you and others like you. You see, those ‘secrets’ or principles can and will make you successful but the trick is finding the right person to teach you.

The trick is finding a coach or mentor with a proven track record whose sole focus is your success!


The most important mentor I had in my own online business was a younger college student that I met online a few years ago. I mean, there I was young, strapping and in charge of the day to day operations of a multi-million dollar, international corporation and then one day this younger guy tells me that...read more>>>https://www.successdigestonline.com/achieve-financial-success-with-your-own-online-home-business/

Have you ever wondered what the secret to quick and easy financial success is?

Well, one of those secrets for more and more people around the world who are just like you and me is, starting your own online home business!

The thing is though, that there are some hidden secrets that the so-called ‘experts’ are usually not willing to share with you and others like you. You see, those ‘secrets’ or principles can and will make you successful but the trick is finding the right person to teach you.

The trick is finding a coach or mentor with a proven track record whose sole focus is your success!


The most important mentor I had in my own online business was a younger college student that I met online a few years ago. I mean, there I was young, strapping and in charge of the day to day operations of a multi-million dollar, international corporation and then one day this younger guy tells me that he makes more in a week online than I do in a month and most times more than I made in two months!

Worse yet he was a full-time student with a heavy Singaporean accent so English wasn’t even his native language.

At first, I thought this guy is a joke, and he was pulling my chain just to mess with me. Then I thought he was into some shady type of illegal thing.

But I have to say I was quite jealous when he showed me his...read more>>>https://www.successdigestonline.com/achieve-financial-success-with-your-own-online-home-business/

It might be hard to believe, but there was a time when you had to call a support phone number and hope to connect with someone to help you diagnose and fix your computer or other devices[sup][/sup] should a hardware or software problem arise. If you had a hardware issue that needed repair, you might have to send your laptop to a “service center,” or find a local repair person to help you–all while running the risk of accidentally voiding your warranty.



With the advent of the Apple Store, you can now wander in and purchase the newest iPhone or iMac, as well as have an expert (or ‘Genius,’ if you will) offer you help right then and there. That may not seem like a big deal now, but it was completely revolutionary at one time.

Now, however, every one of Apple’s stores worldwide (saves those in mainland China), is closed for at least two weeks as a result of the Coronavirus pandemic. That leaves Mac and iPhone users in need of repairs looking for alternatives.

There are authorized repair technicians throughout the country, though many of those are faced with the difficult decision of whether to keep their businesses open right now. Apple has made it clear that it is committed to supporting those partners and is working to make sure they’re able to continue providing service when appropriate.

According to a report in CultOfMac, “an internal memo distributed among authorized repairers… reveals Apple is offering maximum payouts for qualifying repairs throughout March and April–regardless of performance metrics.”



To get support, the easiest option is to...read more>>>https://www.successdigestonline.com/heres-how-to-get-your-iphone-or-mac-repaired-while-most-apple-stores-are-closed-worldwide/

About 20 years ago, I bought some shares of a publicly held company. I will never do so again. Said company, which is still around, sells handheld point-of-sale scanners. They were a “hot pick” back then and caught my attention because of a few very positive articles. I’d never dabbled in individual stocks before, preferring instead to put my money into mutual funds, but this... see full article here>>>https://www.successdigestonline.com/the-1-reason-you-should-never-buy-individual-stocks/

One of the most talked about commercials from Superbowl LIV was the somewhat disturbing killing off of the aristocratic Mr. Peanut, a campaign run by Gary Vaynerchuk’s VaynerMedia. Many viewers were confused, and some were appalled, taking to social media to grieve (as intended). The mourning didn’t last long. In a later Superbowl commercial, Planters graciously sprouted Baby Nut (complete with its own merch store) from Mr. Peanut’s grave to carry on the top-hat-wearing peanut legacy. Quickly, a babynut hashtag was trending, memes were cranking, and people were talking about an anthropomorphic infant legume. That was the whole point.



Love it or hate it, Baby Nut will become a textbook case study of a brand refresh. Planters’ history with Mr. Peanut dates back 104 years when a grade school student designed him as part of a contest. By any measure, a 104-year-old brand icon is probably seen as outdated, even though Mr. Peanut did have the occasional update over his lengthy years.

Though the reaction was mixed, Baby Nut brought Planters attention, relevancy (consider the current popularity of Baby Yoda and Baby Groot), word of mouth, trending social media hashtags, and emotional connection. Is you brand doing that? Here are four signs you might need a brand refresh (or relaunch) of your own.

Your brand is stale.
Peanuts last six to nine months in the pantry, so Mr. Peanut’s 104-year run is impressive. Joking aside, there’s no hard rule for when a brand becomes stale. Effective messaging and design changes with time, and in some industries that change is faster than others. Make a practice of periodically scanning your competitors’ brands to make sure you’re on top of when a refresh might be in order.



You need separation because of negative perceptions or opinions.
Often, a refresh isn’t enough. Brands are made up of multiple elements, including design, logos, messaging, mission, culture, and customer opinion. In some cases, a complete departure from the old brand is in order to remove lasting affiliation with a scandal, poor public opinion, or a huge mistake. As an example, one of the biggest rebrands in history was Philip Morris changing its name to Altria Group Inc in 2001 to create separation from the negatives related to...read more>>>https://www.successdigestonline.com/4-signs-your-company-needs-to-rebrand-now/

As an entrepreneur trying to stay relevant and thrive in the competitive digital age, there’s one marketing strategy you’ve likely heard holds the secret to growing your business online: sales funnels. You’ve seen the ads, read the blogs, watched the tutorials and tried your hand at implementing sales funnels in your own business.

But for some reason, you haven’t hit the jackpot. Scaling your business through sales funnels still feels like...read more>>>https://www.successdigestonline.com/4-strategies-to-make-your-sales-funnels-convert-in-2020/

As the spread of coronavirus causes a public health crisis and potentially threatens the global economy, businesses are working quickly to stay ahead in an uncertain environment. Venture capital firm Sequoia Capital characterized the situation best in a widely-shared note to investors, saying, “Having weathered every business downturn for nearly 50 years, we’ve learned an important lesson–nobody ever regrets making fast and decisive adjustments to changing circumstances.”



As you evaluate what changes you may need to...read more>>>https://www.successdigestonline.com/worried-about-your-marketing-budget-heres-how-to-pay-for-marketing-after-you-get-the-sale/

Opinions expressed by Entrepreneur contributors are their own.

New customers and consistent sales are what build businesses.

So naturally, you might assume that any paying customer is a good customer. But that’s not so. If you have been an entrepreneur for any amount of time, there’s no doubt you have had customers you regretted onboarding. They want more than they pay for, are always complaining, derailing your focus, and taking up too much time.



If you’re going to experience record growth this year, don’t take on just any clients. Make sure you’re building your customer base with ideal clients.

Clients That Make Business Fun
No matter what kind of business you’re building, working with your ideal target client will make the work feel easier.

You’ll be excited about customer calls, you’ll feel challenged mentally (in a good way), and your business will flourish because you’ll be spending your time doing what brings you fulfillment.

Ideal clients pay more and understand the value of what you offer.

The thing is, to fill your client roster with ideal customers requires some clarity on your part. You have to know who your ideal client is and have a clear understanding of what makes them the right fit for your business.

Related: 4 Reasons Why Raising Your Price Is a Brilliant Marketing Move

A Different Path to Client Acquisition
It’s not uncommon to see entrepreneurs or even organizations looking to get products or services for a ridiculously low prices.

The creation of Fiverr, Canva, Upwork, and other freelancer platforms has entrepreneurs thinking they can get products and services to build their business for peanuts — or that they can create them on their own.

For you, as the entrepreneur or business providing these types of products and services, it can be deeply frustrating. You’re doing good work and want to be paid for the value you provide. The issue is that you’re looking for business in the wrong places.

Your goal should be to reach potential customers that understand the value of what you provide. You should be targeting an “unaware” customer base.

On the Internet, everybody knows everything and they think they can get it done for close to free. Too many businesses are making money but not building anything real, or lasting. They don’t understand the...see the gist here>>>https://www.successdigestonline.com/not-all-clients-are-good-for-business-heres-how-to-find-the-ones-who-are/

When government policies and decisions killed my buzzy New York startup, I learned to build a better (and more sustainable) operation.


This story appears in the March 2020 issue of Entrepreneur. Subscribe »

In 2016, New York City made an announcement that locals had been dreading: Starting in 2019, the L train subway tunnel — a major connection between Manhattan and Brooklyn — would shut down for 18 months of repairs. It would be so disruptive that people actually moved to different neighborhoods in order to be closer to a functioning subway line come 2019.

Then, just four months before the shutdown was going to begin, New York’s governor sprung a surprise. He announced that the L train wouldn’t shut down after all. (The repairs would happen on nights and weekends.) Some people were elated. Others were annoyed. And me? I was shocked…because I’d spent the better part of the past year building a business designed to serve people impacted by this closure.


Suddenly, all my work was destroyed. Or so I thought. I eventually came to learn an important lesson in entrepreneurship: Even when plan A fails, it can set you up for a better plan B.

Back in 2016, I was one of the 200,000 commuters whose routes to work would be disrupted by the subway closure. I wanted to stay in my beloved neighborhood, and I eventually decided to ... read more>>>https://www.successdigestonline.com/my-first-business-died-but-it-helped-make-my-next-company-a-success/

There is a lot that goes into selling products online. From setting up a user-friendly website to improving your SEO rankings, there can be so many tasks on your plate that it can be easy for something like payment processing to slip to the back of your mind.

But while payment processing may not get as much press as other digital marketing topics, there is no denying just how important it is if you plan to build a successful brand from the ground up. By working with the right payment-processing tools, you can create a fluid checkout experience that also gives you much-needed peace of mind. Of course, not all payment and checkout systems are created equal. By accounting for a few important factors, you’ll be able to...read more>>>https://www.successdigestonline.com/how-businesses-can-process-payments-without-stress/

A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters.



So how do you create a memorable name? In a 2003 article from the Journal of Advertising, the authors cited the following features that enhance either the recall or recognition of brand names:

Rhyme
Unusual spelling
Onomatopoeia
Initial hard consonant
Wordplay
Brand-name fit
Let’s look at a few in greater detail, along with some other factors that influence memorability.

Familiarity

This isn’t in the above list, but it’s worth acknowledging. The same Journal of Advertising article says that familiarity plays a larger role in brand-name memorability than the linguistic features of the name.

Repetition is one of the most effective ways to make a name familiar. That’s the idea behind advertising: repetition to create familiarity. So more familiar brand names are more memorable because we see them more often. For example, AT&T is one of the largest spenders on advertising, year after year. I certainly remember the name, although it isn’t inherently memorable. But it’s everywhere, from billboards to buses, on my telephone, and on TV. The brand achieves familiarity through ubiquity. So the more familiar a brand is, the less important linguistic devices are.

Rhyme

Poets know this, and now you do, too: Rhyme aids in memory. While rhyme is common in many formats, this technique is especially common with consumer-facing brands:

Reese’s Pieces
Lean Cuisine
Slim Jim
Rhyming isn’t restricted solely to food companies. Following is a range of companies using the device. They don’t feel forced or gimmicky because the parts of the name are related to what they do.

FireWire
StubHub
Crunch ‘n Munch
Crunch ‘n Munch gives you a hint at the texture and addictive nature of the treat. The rhyme of StubHub is almost a sentence. You get the idea that it’s a place where you can buy tickets. And FireWire’s rhyme is a metaphor: You get the sense that the wire transfers information fast. Rhyme can work for more grown-up businesses if the words give you valuable information about the business or product.

Unusual Spellings

Does Kraft stick with you more than the standard Craft? Krispy Kreme or Crispy Cream? Research says unusual spellings can make a name more memorable. Building on the previous point about rhyme, here are two names that do both:

Laffy Taffy
Mello Yello
The unusual spelling combined with the rhyme reinforces the youthful nature of the product and likely its memorability. The trend of unusual spellings was common in the middle of the 20th century and has become common again, especially online. A scarcity of URLs spurred this trend among startups. Some examples include:

Digg
Flickr
Reddit
As more URLs became available, this trend has slowed. Is there space for you to use an unusual spelling purposefully? When Twitter launched, it was called “twttr” (without the vowels) because Twitter.com was owned by someone else. That trend subsided, and it got large enough to...read more>>>https://www.successdigestonline.com/7-ways-to-make-your-new-business-name-unforgettable/

It’s a dream as old as time: Get paid for doing exactly what you normally do with no extra effort whatsoever.

Geoff Cook, the founder of Podcoin, aims to make that a reality with what he calls a “loyalty points program” for podcast listeners. The platform, which launched in January 2019, pays each user one “Podcoin” for every 10 minutes spent listening — or between $0.015 and $0.04, depending on your frequency of usage and which...read more>>>https://www.successdigestonline.com/this-entrepreneur-built-a-business-that-pays-you-to-listen-to-podcasts-here-are-his-4-tips-for-a-successful-business-idea/

There’s so much written and said about “leadership” that it’s easy to rehash the things everyone already knows. But there are some traits that don’t get played up enough, and while I’m still mastering many of these myself, the best leaders I know embody them.



1) Listening. Listening is probably the most underrated trait of great leadership. Early in my career, I had a vision of the leader is the one who answered all the questions and told the team clearly and concisely what to do. Now, I realize that the best leaders ask all the great questions and rely upon their teams to show them what to do. (Disclaimer: While I understand this intellectually, I still do struggle to listen more than I talk.)

2) Humility. This is connected to #1. Great leaders are humble. They have the humility to know what they don’t know, and they are open to learning new things constantly. Humility also makes the people who follow a leader respect them and want to work hard on their behalf.

3) Broad-minded. The best leaders I know... read more>>>https://www.successdigestonline.com/7-underrated-traits-that-can-make-you-a-great-leader/

Something I’ve previously noticed about my clients is as they grew and developed, they rarely thought beyond their initial goal. Oftentimes once they hit that milestone, they found themselves asking, “what’s next?”

It’s something I’ve dealt with myself: When I committed to improving my nutrition, I ended up losing a lot of body fat and total weight. I lost weight quickly, but when I reached my more “natural” weight, I wasn’t able to see as many changes and as quickly. I plateaued.

In the past, this realization would’ve left me defeated and lost. I would’ve given up on the new habits I created. It’s something I see all too frequently in business and entrepreneurship. You set goals, achieve them and then at a certain point, it stops. You don’t see changes and feel stuck or lost in what to...read more>>>https://www.successdigestonline.com/how-to-avoid-and-get-out-of-an-entrepreneurial-rut/

The formal definition for a board of directors is “a team of people elected by a corporation’s shareholders to represent the shareholders’ interests and ensure that the company’s management acts on their behalf.” Unfortunately, because of all the horror stories from founders being ousted from their own companies (Steve Jobs and Apple is one of the most well-known examples), most first-time founders aren’t quite sure what to expect when building a board–let alone how to have a healthy relationship with the rest of the people around the table.

In the early days of building ThirdLove as a company, I thought of our board meetings as a place for us to report back to our investors on metrics, progress, things like that.

Over time, however, I have really learned that your board of directors is your advisory panel, your “truth seekers,” who are best positioned and most incentivized to help you talk through the stickiest, hardest questions you might have as a founder.

In order for you to leverage your board of directors in the best way possible, there are two things you need which are...https://www.successdigestonline.com/the-2-things-you-need-as-a-founder-to-have-a-healthy-relationship-with-your-board-of-directors/

Choosing the wrong keywords, though, can be disastrous. There are five simple ways to choose your keywords wisely and improve your web traffic.

The first, and perhaps the easiest, way to choose the right keywords for your website is to brainstorm ideas with regard to your individual goods and services. Sometimes simply the name of your goods or services will work as an excellent keyword. For example, if you offer writing services, consider “technical writing” as your keyword. Creating a page around “writing” may not get you the customers you deserve. Think specifically about what you offer and create a page to advertise it. Within this, though, you must remember to stay away from general keywords. The competition for these keywords is rather stiff.

Thousands of sites are optimized for words like “computers,” and doing the same thing with yours can simply make it redundant and hard for customers to find. Moreover, customers are more search savvy than you are giving them credit for. If a customer wants to find information on something specific, he or she will search for...read more>>>https://www.successdigestonline.com/how-to-choose-the-right-keywords-for-your-online-marketing-content/

The only critics you really need to listen to you are your customers. If they have no complaints, ignore everyone who does.



February 21, 2020, 5 min read

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneurship is an amazing opportunity to create a business that allows you to be in control of your life. You can create financial security and not deal with the stress of living paycheck-to-paycheck. You can experience true time freedom in which you wake up each day and spend your time on the things that light your soul on fire. You can make an impact in the lives of those your business helps — you can help solve real problems.

Along the way, there are other factors thrown into the mix that complicate entrepreneurship. It can be clearly identified issues such as a lack of cash flow, having the wrong team, dealing with the...read more>>>https://www.successdigestonline.com/ways-to-earn-customers-loyalty-online/

Take the next big step in launching or scaling your consulting business.

February 13, 2020, 9 min read

Opinions expressed by Entrepreneur contributors are their own.

In my previous article How to Start a Consulting Business: Get Ready to Launch I detailed the need to get clear on who you want to help, and exactly how you’ll do so. Soon, we’ll answer the (hopefully) million-dollar questions: “How much should I charge?” When I first started my consulting business in 2015, nearly every prospect I talked to signed on to work with me. Why? Because I wasn’t charging enough. One client literally said, “I’ll gladly pay that rate”. Now, people shouldn’t hate paying you, but that was certainly a red flag on my end.

But before determining your...read more>>> https://www.successdigestonline.com/how-to-start-a-consulting-business-determine-your-business-model/