₦airaland Forum

I have noticed and I’m sure that other Blackberry Messenger (BBM) users on various mobile devices such are Blackberry, Android, Apple and Windows devices have been seeing ads either in bbm channels or feeds as Featured Placements, Sponsored Invites and Sponsored Posts.

By March, 2014, it was announced that Blackberry Limited will start placing ads, as a monetization strategy, but will be restricted to bbm channels and feeds.

This development has brought about mixed reactions because to some Blackberry Messenger users, the ads can be annoying, while to the advertisers, it is a means by which they can promote their products and services across all Blackberry Messenger users.

Based on the negative reactions gottens from Blackberry Messenger users, Blackberry Limited introduced a means by which the ads can be removed, through subscriptions.

Benefits of Advertising on BBM

1) BBM can be installed on major mobile devices and it is widely used in Nigeria.
2) Sponsored content can be targeted based on age, gender and location and it is strategically displayed at the top level of feeds, to attract users.
3) Performance has been between 6-10% CTR on campaigns run so far – which is excellent value and way above industry standards.

How to Advertise on BBM in Nigeria

For those who are interested in advertising on BBM in Nigeria, there is an agency, Mobi Hunter, who are accredited by Blackberry Limited as an official agency for BBM in Nigeria.

Cost of Advertising on BBM

The BBM ‘Premium’ Sponsored Posts & Invites, cost is $2,90 CPM (cost per thousand Targeted Ads).
Minimum booking amount is $1,500.

If you want more information on how bbm ads work or statistical data on the use of BBM in Nigeria, you can visit http://contemporarymediasolutions.com/advertising-on-bbm-in-nigeria/

Oga,

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