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Introduction to Facebook Ads
Overview of Facebook Ads

Diving into the world of Facebook advertising is a roller-coaster ride, especially if you’re a beginner. Even if you have some experience, you’ll still need to keep up with Meta Ads’ ever-changing stratosphere. Either way, you’re in for quite an adventure.

I remember my first Facebook ad campaign like it was yesterday – talk about a mix of excitement and pure anxiety! And if you’ve ever burnt money running Facebook Ads, you’re in good company.

There’s no doubt advertising on Facebook is a place to be, the biggest challenge has always been how to figure it out and get it to work for YOU!

But here’s the thing: with over 3 billion monthly active users on Facebook, this platform isn’t just another marketing channel – it’s a goldmine waiting to be tapped.

Facebook advertising platform is about the cheapest and best newbie-friendly platform for budding media buyers. It’s so easy you could just boost a random post and start getting clients, and can often sometimes be complex especially for some of us who manage big facebook advertising budgets and are looking for 10x Return on Adverstisment Spend (ROAS).

However, when compared with Google Ads, Facebook can be very lenient. (I am speaking from experience, if you doubt me, try spending $500 on Facebook Ads and another $500 on Google Ads as a newbie and see what you come up with.)

Facebook ads are basically paid messages/posts that businesses can use to connect with their target audience. Think of them as your digital billboard, but way smarter and more targeted. Unlike traditional advertising, Facebook ads let you get super specific about who sees your content.

💡 Key takeaway: Facebook’s advertising platform combines massive reach with precise targeting capabilities, making it ideal for businesses of all sizes.
Importance of Facebook Advertising

Let’s get real for a second – the numbers don’t lie. According to Meta’s latest advertising statistics, the average Facebook user clicks on 12 ads per month. That’s a lot of potential eyeballs on your business! But here’s what really blows my mind: businesses are seeing an average ROAS (Return on Ad Spend) of $5.47 for every dollar spent on Facebook ads.

[Here’s a table comparing Facebook ad ROAS across different industries based on recent data from Intensifynow]
Industry Average ROAS
Marketplaces 9.60
Automotive Parts 9.60
Car Accessories 8.16
Hotels 7.04
Travel Services 5.49
Art Supplies 4.27
Gifts 3.93
Home and Garden 3.86
Fashion 3.65
Baby & Children 3.52
Food & Beverage 2.42
All Verticals 2.98

Here’s why Facebook advertising is becoming non-negotiable for modern businesses:

Unmatched audience targeting capabilities
Cost-effective compared to traditional advertising
Real-time performance tracking
Flexible budget options (seriously, you can start with as little as $5 a day)
Multiple ad formats to showcase your products or services

💡 Key takeaway: Facebook advertising offers one of the most cost-effective ways to reach your target audience with precise targeting options.
What You’ll Learn in This Guide

Buckle up, because we’re about to take you on a journey from “What’s a Facebook pixel?” to “Let me tell you about my latest successful campaign optimization.” Here’s what we’re going to cover:

Setting up your Facebook Business Manager (trust me, getting this right from the start saves hours of headaches)
Understanding the different types of Facebook ad formats
Creating killer ad campaigns that actually convert
Advanced targeting strategies (this is where the magic happens!)
Budget management and optimization techniques
Performance tracking and analytics mastery

To read up more, please go this blog and subscribe to learn how to run effective facebook ads>>> https://mexpertsmarketing.com/facebook-ads-guide/

I think the best structured copywriting course in Nigeria right now is the CRUSH-IT COPYWRITING ACADEMY/COURSE. The course is developed by a seasoned copywriter who has made over $200,000 in a few years and has trained others to rake in over $2 million dollars. You can check out Jacob copywriter on thejirejacob.com/academy.

Here are some of his students' testimonials as seen on his sales page...

Let me introduce you to Jire Jacob: www.thejirejacob.com. Jire Jacob Copywriter is one of the best copywriters in Nigeria. Though he presently lives in the UK. He has built an 8-figure copywriting empire and presently teaches others to gain financial freedom through copywriting, that is, the CRUSH-IT COPYWRITING ACADEMY - thejirejacob.com/academy

Here is a snippet about Jire Jacob Copywriter
I’ve been a professional copywriter for 6 years even though I have my first degree in pharmacy. I’ve written for multinationals, online entrepreneurs, and just about every size company in between. I teach passionate youths like myself how to start and grow a 7-figure copywriting business.

Let me explain a little bit about my experience growing a profitable freelance writing business fast. (Don’t worry, I’ll make it quick)

I was a broke-ass 4th-year pharmacy student when I first heard about making money freelance writing.

I was interested, and thought, “WOW! People are making twice what I am going to make in a year when I finally graduate, just in a month… just to write from home! How is that even possible?!.”

Like every other writer on the internet, I started writing articles and blogs and getting paid $5 or $10 for 1000 words.

I was stressed out, overworked, underpaid, and constantly dealing with clients shenanigans.
Until I met a friend who told me he charged $200 for a 300 words sales letter. (A sales letter is just one form of copywriting

I have then gone ahead to start my own copywriting agency, teach business owners how to get more sales using the power of words and also help other ambitious youths like me to be financially independent.

To be independent is to have true FREEDOM and be in control of your TIME.

May I help you (or your team) boost your copywriting skills and savvy?
If you’d like to discuss how I can help you, or your team, become better at copywriting, let’s talk.

10 Profitable Writing Niches
Hold on, before we begin to list out these Niches, you must know that the profitability of a particular niche depends on the supply and demand of services in that niche. Unarguably, some niches are doing better than others, and certain factors might affect the profitability of a particular niche.

For example, the travel niche experienced a huge setback during the Covid-19 pandemic. But that doesn’t mean it is not profitable. However, the niches we Will list in this article have long-term profitability.

1. Long-Form Blog Posts Writing Niche
Long-form blog posts are written contents that are 2,000 to 3,000 words long( depending on your agreement with the client).

These are well-researched in-depth articles as regards a particular topic or keyword. They should be appropriately researched and provide all the answers the readers will want to see.

They are not just like the standard 500-word blog post you see on different blogs. You will have to include various elements such as images, quotes, statistics, and case studies to convey a piece of better information to the reader.

Even though the content is long, it should not be written in a dull form. The content should be written in such a way that it will engage with the reader. It should be entertaining and conversational. The demand for writers in this niche is not as big as others.

However, it is pretty expensive for business owners and marketers to pay writers for this form of content.
Some business owners will revert to publishing short-form content even though they know that long-form content performs better.

This website hosts much long-form content, and as you can see, all contents are engaging and conversational, aren’t they?; Our blog post is a good example of long-form content.

Now for you as a freelancer that wants to specialize in this niche, you can find a lucrative client that will pay you handsomely to produce long-form content.

To start writing this form of content, find topics that interest you or topics you enjoy writing about. You can try out those topics you do not have so much interest in.

But be warned, long-form content can be draining at some point.
When writing long-form content, ensure you include all relevant information In the article, so the reader does not have any need to visit another website for more information.

2. Finance Writing Niche
Finance is one of the top writing niches in the world today. Who doesn’t need finances?; Money is everywhere, and people are always looking for ways to make money.

As the world continues, money finance investment will keep going on. The finance niche is here to stay forever because no one can do without money.

However, finance is quite a broad topic, and there are so many sub-niches in it.
The demand for finance writers will always continue due to how vital the industry is.

Moreso, if you have a background in banking, accountancy, and other finance-related topics,
Then it will be pretty easy for you to succeed in this niche.
Why is the finance niche so popular? Simply put, people are always looking for help and advice on making more money and managing their money efficiently.

Some of the topics you can find under the finance niche include:

Investing and planning for retirement
Personal Finance
Budgeting
Online businesses
How to start a side Hustle
Finance is an extensive niche like I stated earlier. There are so many sub-niches in finance that you can choose to specialize in different niches down your services. Some of these sub-niches include:

Investment
Cryptocurrency
Mortgages and loans
Money-saving
Investment Tutorials
If you have even the slightest interest in money, you can do well in the finance niche. By estimation, the finance industry hits up to $26.5 trillion every year. People spend a lot of money on financial services such as car maintenance, loans, and others.

The companies that provide these services spend considerable funds to advertise their services and products, which is why the industry is consistently profitable and stable.

Many freelance writers want to break into the snitch, but they have little experience and expertise in it.

3. Technology Writing Niche
The recent pandemic that hit the world in 2020 boosted the technological market by over 163 billion dollars. Without technology, most businesses in operation today wouldn’t be in existence.

Technology has been instrumental in ensuring that communication, marketing, production, and sales are moving on. The demand for technology writers has also increased over time.
Technology is an extensive niche and includes a lot of sub-niches such as

Computers
Smartphones
Gadget news and reviews
Cryptocurrency
Technological accessories
Technological names are perfect for people with previous technology experience. If you have experience in programming and machine learning topics, you can consider writing in this niche.

When you combine this niche with a good form of writing such as long posts or white papers, you have built yourself a profitable writing business that is high-income.

copied from https://thejirejacob.com/10-profitable-freelance-writing-niches/, you may check it out if you are a freelance writer

Are you looking for online writing jobs and websites that will pay you to write in 2021? Do you want to write and get paid as a freelance writer? Or are you looking for a way to monetize your freelance writing skills and sort some bills with them? Then you should stick around this blog post because I will comprehensively list and explain 70 different websites that can pay you as high as $100 or more when you write articles for them.

One of the best ways to make money with writing is to actively seek websites and companies that need writing services. There are also online publications that need writers and will pay to have you write for them. You can make a living full-time by writing for some of these publications.

To begin with, you should know which of these websites has a fixed payment price for each article they accept from you. This helps you know the exact amount of money you get paid for any article they receive from you.

This article aims to connect you to these websites and publications where you can submit your articles and get paid for them. Before your article is accepted, you should note that it will undergo some reviews by the publishers, and when it suits their demand, they accept your article and publish it. After this process, you get paid the fixed amount the publication stipulates.

Sweet yeah?
Here are the 70 websites you can find online writing jobs right now:
1. DESERT USA
If you enjoy writing about adventure and geography, then this is for you. Just as the name sounds, this website accepts articles based on geology, desert lore, travel, wildlife, natural and cultural history related to the North American desert and its surroundings. Words range from 1200 to 1500 words with specific details to the topic that has been written. Desert USA pays $50 for each article you submit.



Amount per Post? $50

Niche: Wildlife/Adventure

Payment method: Unknown

Payment information verified on websites: Yes



2. WORKING MOTHER
As the name implies, this website collects articles related to working moms, families, or lifestyles. Most readers are primarily full-time, part-time, and sideline moms, working on either public or private companies. Most are entrepreneurs or even self-employed.

This website requires words of a minimum of 700 and 1500 maximum strictly related to contributing to lifestyle, working moms, and family.



Amount per Post? Unknown

Niche: Working moms

Payment Method: Unspecified

Payment information verified on the website? No



3. ENTHEOS
Are you a freelance writer with excellent knowledge of web designs? Do you want to get paid to write tutorials and articles for web designs? Then Entheos is looking for you.

This website pays you to write tutorials and articles for their web designs. The website accepts your web design articles or tutorials to reach out to their readers or users to perfect their web design skills like photoshop, Dreamweaver, HTML5, CSS, web designs, Illustrator, etc. Entheos makes payment by PayPal and in USD rate per item published.



Amount per Post: Unknown

Niche: Web design

Payment Method: PayPal

Payment information verified on websites: Yes



4. WANDERFUL
Do you enjoy writing about traveling, especially for women? Can you write to an extraordinary audience of adventurous, globally-minded women? Then it’s Wanderful for you. This website accepts articles that empower women to travel around the world.

Wanderful is always searching for a community-oriented, helpful, and actionable piece of writing that would answer questions about travels that their female readers ask. Word ranges from 1000 to 2500 words. The payment for each article is $50.



Amount Per Post :$50

Niche: Travel

Payment Method: Unspecified

Payment Information verified On the Website: Yes



5.INCOME DIARY
Income diary has its focus on articles related to online businesses. This can be social media articles, marketing articles, SEO articles, web design, and any article about growing a business online in general. If your article is about making money online, it’s most likely to be accepted by them. Income diary pays up to $500 for a well-researched article.



Amount Per Post: up to $500

Niche: Making money online/Online Business

Payment Method: Paypal

Payment Information Verified on Website: Yes



6. BACK TO COLLEGE


Back to college is one website that publishes artiyin how to help Ec college students. On the toBackToCollege website, they look for articles that address topics crucial to older students, such as obtaining financial aid, choosing the right program, taking online classes, etc. They pay $55 by PayPal for a well-researched article.



Amount per Post :$55

Niche: Education

Payment Method: PayPal/Check

Payment Information Verified on Website: Yes



7. FOREIGN POLICY
Foreign policy is one of the world’s online leading publications about foreign affairs, foreign policies, and global matters. They accept articles related to politics, cultures, business, finance, etc. However, your article must be about foreign policies.

The website pays $1 for each word, and their payment method is still unknown.



Amount Per word :$1

Niche: Foreign policy

Payment Method: unspecified

Payment Information Verified on the Website: No

For more... you can visit the blog here to learn more if you find this helpful: https://thejirejacob.com/70-websites-to-get-writing-jobs/

I found this blog post helpful to me... who feels the same way?

As #copied [/b]from [b]https://the+jirejacob+com/ how-to-become-a-copywriter-and-earn-seven-figures/

Yes! You can earn seven figures as a copywriter in 2021 if you carefully go through all the information embedded in this blog post.

What exciting things have you heard about copywriting? Some say copywriting is the lucrative part of writing in general. Do you agree with this?

The truth is that copywriting may not be as fancy as many people portray it to be. Without following the proper steps and doing the right things, you will still wander without achieving anything in copywriting.

Copywriting can give you the good life if you are willing to lay off complacency, embrace hard work, master the art of copywriting, and build a reputation.

This article will carefully dissect and reveal the incredible steps to build yourself as a copywriter, improve your skill, and scale up your copywriting business to earn up to seven figures in 2021.

What Is Copywriting?
Copywriting is writing words with the primary purpose of driving sales to a product or service. Copywriting is the art and science of convincing people through words to purchase a product or service. Copywriting takes many forms, such as

Product descriptions
Website copywriting
Email copywriting
Blogpost and articles
Presentations
Video scripts
Lead magnets
Headlines
White papers
Advertising copies.

Who Is A Copywriter?
A copywriter is paid to write words that will push the reader to take the required action. Just as the definition of copywriting goes, a copywriter is in charge of crafting out the right words which will boost the sale of the product or services he is writing about.

Copywriters are responsible for writing the words used in various marketing campaigns and advertisements of products and services.

Copywriting is an essential form of digital marketing technique. It can be seen in various forms such as headlines, product descriptions, video scripts, landing pages, website copies, social media advertisement copies, emails and newsletters, blog posts, lead magnets, etc.

Regardless of which form of copywriting, the main goal of copywriting is to push the reader to take an intended action. The desired action must align with the goals and objectives of the copy. It might be to click on the link for subscribing to a channel, and it can also be to place an order for a particular product or service.

Copywriters are not just ordinary writers; they are more than that. A copywriter is a combination of a salesperson, a behavioural psychologist, and a skilled writer all in one. Combining these skills makes the copywriter know the exact words he will use in his copy to drive the required action.

The main aim of copywriting is to drive action. The action might be required immediately for some copies, and this is known as “direct response copywriting.” For branding copywriting, the action might not be needed immediately.

Let’s highlight a brief example of these two forms of copywriting.

Direct Response Copywriting:
A Facebook ad with a “buy now” option to click.

A landing page with the option for you to input your email address before accessing the lead magnet.

For these two examples, the copywriter wants the reader to take immediate action by following the call to action.

Branding Copywriting:
This type is focused on captivating the reader’s interest and building up the desire to take any action in the long run. This form of copywriting is essential and comes into play when branding is the objective.

An example of this type of copywriting is a blog post such as this, with the intent to educate the reader, and the result should be to keep the reader sticking around this blog for more informative content in the future.

Here, no immediate action is required as it might prove counterproductive. But with a strategic copywriting strategy, the reader sees the value in the blog post’s contents and will eventually check out the brand and engage with their product or services.

Another example of this copywriting can be seen in company white papers. The white paper is written to outline the strategic goals and objectives of the company, which the reader will go through and see the value of the company.

No immediate action is required in this form of copy, just like in blog posts, and they are more branding copies than sales copies.


Why Copywriting Is Essential In 2021......

Visit the blog to learn more about the topic: https://thejirejacob.com/how-to-become-a-copywriter-and-earn-seven-figures/