Welcome, Guest: Register On Nairaland / LOGIN! / Trending / Recent / New
Stats: 3,194,432 members, 7,954,717 topics. Date: Saturday, 21 September 2024 at 07:51 AM

DilimOK's Posts

Nairaland Forum / DilimOK's Profile / DilimOK's Posts

(1) (of 1 pages)

Business / Re: How To Boost Sales And Dominate Your Market Niche? by DilimOK(f): 2:09pm On Aug 12, 2017
P.S. For those thinking, "Who the heck are you!?"

Just see me as the marketing lady that specializes in giving customized marketing solutions to growing businesses and companies.

No more random acts of marketing. No more one-size fits-all kind of marketing.

Go direct. Hit the nail on the head and get the results you seek in your business .


P.P.S. If you know someone who may need such help, please share this post.
The more, the better. :-)
Business / Re: How To Boost Sales And Dominate Your Market Niche? by DilimOK(f): 2:07pm On Aug 12, 2017
If you're confused about generating consistent sales and mapping out a profit strategy...

...Click on the link below, enter your NAME, EMAIL and PHONE so I can contact you back to schedule a 30 minute interview via email or Whatsapp (that explains why I need your phone) with a promise that I won't try to sell you anything. Absolutely nothing.

https:///forms/ljXJUf2jXDw1DKKd2
(Don't be scared, it's just a google form …your details are not stored)

Once done, all that's left is for you to wait for an email message from me in a day or two asking you your availability.

At this stage, you're probably wondering...

"WHAT'S IN IT FOR ME?"

In exchange for letting me ask you questions and gifting me with a fraction of your valuable time...
1. You'll get practical advice based on EXPERIENCE and RESULTS.

2. I’ll throw in a free copy of my book BUSINESS BIG TIME: Secret Strategies To Explosively Grow Your Business Even If You Start Small. (You’ll cover the shipping cost though. No hidden/extra charge anywhere. I assure you)

3. Answer your sales strategy concern while we’re on the call

Basically, whatever it is you're struggling with.

Of course, if it's something I have no experience on, I'll let you know upfront.

It's like a free email/whatsapp consultation without being sold to.

Sounds like something you can use to get more sales?

Great.

But there's a catch.

I'm ONLY looking for 10 serious entrepreneurs with established businesses willing to spare 30-45 minutes of their time as I can only spare so much of my own time.

Anything over and I'll just probably need to reschedule with you.
(That is until I find the answers I'm looking for)

So if you need the help RIGHT NOW...

I suggest you don't waste any time.

Click on the link below to be one of the first 10.
https:///forms/ljXJUf2jXDw1DKKd2

And lastly...

WHY AM I DOING THIS?

Although this isn't a free consultation call to pitch you my services/product disguised as an offer for help (which what most experts are doing), I want to let you know that I'm doing this for purely selfish reasons.

...I'm no saint.

It just turned out to be a win-win scenario for both of us.

Because by knowing your pain and what keeps you awake at night, you're also giving me valuable insight to my future client strategy calls.

More I know about my prospects, the easier I can come up with customized marketing “tailored” to fit.

I get a satisfied client.

You get the help you need to boost your sales.

Cool?

Click on the link below and let me know you're willing to talk.
https:///forms/ljXJUf2jXDw1DKKd2
Business / How To Boost Sales And Dominate Your Market Niche? by DilimOK(f): 1:57pm On Aug 12, 2017
[center]Do You Know How To Boost Sales And Dominate Your Market Niche?[/center]

Are you even aware of the marketing strategies you can use to multiply your sales and skyrocket your profits? Strategies that are guaranteed to work regardless of your business niche? Leaving your competition envious and gasping?

I'm asking because during 1-1 consultations with my clients, I discovered that the problem of most businesses (product or service based) lie with generating new leads and having consistent sales.

Another major problem I see is the one-size-fits-all kind of marketing every “guru” is dishing out. It shouldn’t be so.

Different businesses have different customer needs – and marketing should be ideally tailored to these needs. Period!

With lots of clients asking for sales related advice, I was compelled to take a step back, listen and delve deeper.

I actually take marketing seriously – it’s the bane of every business.

Just so that we are clear before I go on – this post is not about me offering you a product/service to buy.
But to genuinely help those who are stuck with low sales.

1. Businesses that are having problems generating new leads.

2. Businesses that are tired of wading through crap trying to figure out what works and what doesn’t when it comes to sales – like what kind of marketing to use.

3. Businesses that are having a hard time growing their customer/clients list.

4. Businesses that are struggling to remain in the profit zone.

Are you a business owner?

A professional with your own practice?

A freelancer?

Doesn't matter.

I want to know your challenge.

I want to know what keeps you stuck.

Like I said, I want to help you.

BUT YOU GOT TO HELP ME UNDERSTAND YOUR PROBLEM FIRST.


And that's what this post is all about.

Business / Business: 9 Strategies To Immediately Increase Your Sales by DilimOK(f): 1:31pm On Feb 15, 2017
“If you can’t sell it, nothing else matters. Sales are everything to a business.”

Setting up a business is a lot of hard work. It can be quite frustrating when all the hard work yields little or no results. It’s even worse when you’re operating on a small and possibly borrowed budget. And the pressure to produce results is strong on you.

On paper, your business plan is impeccable but – surprise, surprise – the sales are not just coming in!

What do you do?

Do you lament all day long on government policies (or lack thereof)? Do you complain and blame your “idiotic” customers for not seeing the value your business brings? Or perhaps claim the black magic from your village has finally caught up with you (don’t be surprised that a lot of people think this way!)?

I once invested all my life savings and even borrowed from a friend to start a business. I could have sworn that I had everything all planned out. Things got so bad that I was stuck with wares that I couldn’t sell, a nagging friend (within her rights, of course), bills increasing and seriously depleted self-confidence!

It was a sour experience. But the beautiful part of the story is that I learnt from it.

So, What Do You Do To Increase Sales?

There’s no static or carved-in-stone formula for increasing sales. Usually, a combination of simple strategies have helped me double and even tripled my sales.

1. Sell To Customer Needs

It’s so tempting to try selling our customers on what we “think” they need. Never assume you know better than the paying customer. Listen to your market and provide only what the market needs.

Sometimes, you might be tempted to want to offer a “better” solution, but always remember that your ego has no monetary value, so drop your so-called superior knowledge of the market! Listen closely and sell only what the market needs – period!

2. Sell Only Benefits

“Established since 1908 by Europe’s renowned cosmetic company, blending the finest ingredients bla bla and more bla” – who cares about all that?

While it’s good for you to know your history, the paying customer only cares about the SOLUTION your business directly brings to him.”AAA cream clears your stretch marks and gives you baby smooth skin in 7 days” – now this is a customer-focused benefit that will drive more sales.

3. Sell A BIG Guarantee

“Satisfaction guaranteed!”, “100% money-back guarantee”, “Get a full refund and keep the item – no questions asked guarantee”, etc.

This strategy of issuing guarantees has long been in use and is probably overused, but, offering a big guarantee sets you apart from the competition. Your prospects will think that if “If you are this confident in what you sell, then your business is worth a try”.

The idea is to give your customers a risk-free situation.

In reality, most buyers will buy but not take you up on the return-for-refund guarantee. The caveat is, for the very few that do take you up on it, be sure to honour your guarantee claims. The increase in sales you made should more than compensate for the few refund-me-clients. If you offer top-notch products and/or services, you shouldn’t have a problem with this.

4. Sell Something “FREE”

You’ve probably made a decision to buy something NOW that you would have left for LATER only because it’s accompanied with something FREE. You’re not alone. Buy 1, get 1 free; FREE sample; FREE download; FREE shipping etc.

Amazon and many eCommerce stores tactfully use this method to increase sales – buy more to be eligible for free shipping. In one of my businesses online, sales increased dramatically when I went from paid shipping to free shipping nationwide. In reality, I’d cleverly worked in a fine percentage of the shipping costs into the product price, but surprisingly, no one cared about that; all that seemed to matter was the FREE shipping.

Russell Brunson gave away his book DOTCOM SECRETS for free; all you had to do was pay for the shipping. This singular strategy brought him untold millions of dollars in the backend product he introduced in the “free” book and probably a couple more millions in his site membership. FREE sells; cleverly craft it into your sales and experience the magic!

5. Sell Combo Products/Services

Instead of offering discounts on solo products and trying hard to get customers to buy, combine related products/services and offer a discount on both items only when purchased together. The logic behind how this works is simple: prospect came in to buy X with a view to buy Y at a later time (considering how fleeting human interests are, purchase Y might never happen!). If there’s no discount on X but there’s considerable discount on X and Y together, most people will dig deeper into their pockets to purchase X and Y and make the safe. It’s simple psychology.

6. Offer Immediate Upsells

The most common example that comes to mind here is the MacDonald’s “Do you want fries with that?” How this works is simple: A customer purchased an item usually at full price, and at the point of checkout, you offer him another product or service that highly complements his purchase at a tempting discount. Odds are that your customer will immediately see the benefits of your new offer and the discount and decide to include it in his purchase. Great deal for him; additional sales that otherwise wouldn’t have happened for you. Everyone is happy!

The next time you order pizza, notice how the person taking your order tries to upsell you on as many extras as possible – extra topping, cheesy crust, mushroom – it’s just business as usual!

7. Sell Urgency

You’ve seen this before. A company advertises that it’s giving 20% off retail price with only 50 pieces of stock left. What happens? A frenzy to purchase before stock is exhausted of course!

A typical example is Black Friday sales. Yours might not be that dramatic and you don’t have to wait for Black Friday to use this strategy. Yours could be a simple but needed service that you are offering to a limited few. It could be a limited edition of a desirable product. Limited seats available. It could be a limited free assessment.

You could even sell urgency by creating fear of loss or irreversible damage if client doesn’t take action immediately for example: Maxgro baldness and hair regrowth treatment creates urgency by letting prospects know that “delay in hair loss treatment might lead to permanent and irreversible hair loss.”

Whatever your urgency selling point is, it is no use if no one knows about it. So publicize and let your targets know about it.

8. Sell Evidence


How we are so swayed by before and after pictures! Nothing sells a product or service as fast as evidence of use, nothing!

Do you have proof that your product or service works? Sell it! Why else do you think the likes of Orange Drugs Pharmaceuticals display very smooth skinned and pretty girls in their calendar adverts?

Admittedly, not all products/services conveniently fall into the before and after category, but you can still find a way to show evidence. Are you into interior decoration? Take professional pictures. What about using videos where applicable? Simple pictures of smiling clients using your product/service are often enough. Heck, you can even sell items as simple as pencils with pictures of really cute kids writing happily with your pencil brand!

Testimonials are also a great way of selling evidence.


9. Takeaway Selling

Dan Kennedy – famous marketing expert and author – talks a lot about takeaway selling. In his words:


“The less accessible something is, the greater the value that gets placed on it and the more people want it”.

In my own very simple words, find a way to create exclusivity in the minds of your prospects and you will create a frenzy of sales!


Long before I ever read about Dan Kennedy, I would use a version of this strategy in my own way to drive sales in my parents’ business.

I particularly liked it when rich and snooty customers would walk into the shop with their noses up in the air (If you’ve had any encounter with this kind of people, you would know how they look around as though nothing on display is good enough for them and that they were only doing you a favour!).

I would laugh inwardly at their snobbish display because I knew that I was about to at least quadruple my profits!

I perfected the strategy of showing them items that are likely to catch their attention. I would then stop at 1 or 2 “exclusive” items and ever so subtly imply (not in exact words, though) that these were very expensive and probably not within their reach. My next step would be to appear to eagerly walk them away from the “exclusive” items to ones more within their reach.

Oh my! Either of two things would happen: Outright indignation at my audacity or acute display of interest in the exclusive items. Cut a long story short, I always ended up with a satisfied customer, leaving the store with several stuffed shopping bags and more importantly, repeat customers! ALWAYS!

Done right, takeaway selling could actually be any salesperson’s greatest skill.

I will write another post shortly solely on takeaway selling and how you can use it to maximize profits. Sign up below for my newsletter so you don’t miss it!

I have used these sales strategies with a lot of success in my businesses and those of my clients. Don’t even for a second think it doesn’t apply to your kind of business – find ways to tweak and adapt any of these to suit your business.

Hey, do you have questions on developing sales strategies in your business? Leave me your comments and we’ll sort it out together.



Cc
Lalasticlala
Ishilove

Source: This article appeared first on my blog.http://dilimokeke.com/9-strategies-immediately-increase-sales/ . If you find it valuable, share the heck out of it for me, would you? Copy and re-post - ONLY if you will acknowledge the source. Thanks.

2 Likes 1 Share

Business / Re: How To Find Your Best Money-making Idea by DilimOK(f): 1:32pm On Feb 13, 2017
Hey everyone,

I'm relatively new to blogging and "nairalanding" - still testing out the waters.

A bit about me: Entrepreneur, small business growth strategist, work-from-home-enthusiast, author, wife and mother etc, etc. I love to take people through business start-ups and growth strategies.

I believe this is the best time for small businesses to sprout and grow.

Feel free to ask me your questions - and I'll answer as best as I can.
Business / How To Find Your Best Money-making Idea by DilimOK(f): 1:21pm On Feb 13, 2017
It’s a given that if you want to make money, you need ideas – profitable ideas. But I’ll take it a step further:

"If you want to create crazy and super-sustainable wealth – look for problems! "

I am all for ideas, in fact, one of my favourite quotes on ideas is:
"Capital isn’t so important in business. Experience isn’t so important. You can get both things. What is important is ideas. If you have ideas, you have the main asset you need, and there isn’t any limit to what you can do with your business and your life. They are any man’s greatest assets – ideas.” – Harvey Firestone

We churn out ideas all the time in our head and that’s cool. But our ideas may be beautiful and meaningful to us but lack real value in the real world.

It doesn’t matter one bit if you spent countless of sleepless nights working on your ideas. It doesn’t matter if you, your friends and family “think” it’s a great idea. Many great ideas have failed and nowhere to be found today.

Any idea seem beautiful to the person who thought about it. Sometimes we are tempted to clutch on to it because it fills a gap in us – it makes us feel kinda super. We want to profess it to everyone “Hey, that’s my idea!” – but that’s where it ends.

As much as I like creative ideas, the bitter truth is that ideas remain just that – ideas – until you find a way to convert it into cash.
As a golden rule, for every business I start and for all my private clients and students, I always look for pertinent problems to solve first.

Think about it: The most successful businesses in the world today all solve a major problem.
Over 3.5 billion searches on Google everyday revolve round people searching for solutions to their problems – almighty Google can’t be wrong, right? Problem solving = Sustainable cash revenue

So, how do you know if you have a money-spinning idea?

1. Does It Solve a Common Problem?
This is the most crucial question you need to ask yourself. Your business idea MUST have the ability to solve a real problem in some way. It has to be a solution people are clamouring for. If there’s a problem that you, your family, friends and co-workers need a solution to, chances are high that many others need the solution as well.

2. Will People Pay For It?
There are problems you solve and the most you get for it is a hearty “Thank You”. That’s not the kind of problem solving I’m talking about here. Until you have a paying customer, your idea may very well just remain an idea. When you have a solution that people are both willing and ready to pay for, then your idea has great a chance of success and is business worthy.

3. Does It Fit Into A Known and Easily Reachable Market Category?
You’re just starting out and so shouldn’t try to branch out into an unknown and probably untested category. By known, I mean an easily identified category such as health and beauty, food and beverages, cosmetics, building and construction, fitness, service providers etc.
I am not in any way asking you to limit yourself to these popular categories. The point is, if you cannot easily fit your new idea into an already established, tested and proven category, you might likely have a tough time marketing your business – let alone making tons of money off it.

4. Is There a Sizable “Hungry” Niche Market For It?
A business that tries to serve everyone all at once often spells doom for a new entrepreneur. Likewise, a business that serves too narrow a market will probably choke to death as well.
Your money-making business idea doesn’t necessarily have to be new or novel. What you need is a solution that a sizable[b][/b] and targeted [b][/b]niche market is actively [b][/b]looking for a solution to. A “hungry” customer is a paying customer.

When I started a hair care products business, I deliberately didn’t go mainstream into regular hair care products. I chose a niche with a hungry market – hair loss treatment. I determined that people with this problem needed a solution that works and most importantly, they are willing to pay for proven solutions. In the same way, your business idea can be a money-spinner if you find a hungry and sizeable niche market waiting to grasp the solution your idea brings.

Ready to take on the world of entrepreneurship with your ideas and make good money too? Test if your idea fits into these four categories and patiently fine-tune it and you will have that winning idea in no time.

Let me know if you have more suggestions for a winning business idea in the comment section. I'd love to hear from you!

Source: This article appeared first on my blog. http://dilimokeke.com/find-best-money-making-idea/ . If you find it valuable, share the heck out of it for me, would you? Copy and re-post - ONLY if you will acknowledge the source. Thanks.
[i][/i]
Business / Re: Just Rented A Mini Warehouse, Have 2M Capital But No Business Ideas. Pls Help AS by DilimOK(f): 12:49pm On Feb 13, 2017
Hello Op,

In my opinion, i think you should have been certain about the nylon business first before making the payment on the warehouse. But what's done is done.

Starting an importation business now may not be so wise for obvious reasons- high exchange rate, scarcity of same and reduced profit intake. Except you know a high profit-margin and exceptionally in demand product now, you might want to think about it again.

Anyone can advise you on what to do but the answer really lies with you. This time, I'd like you to do things right.

1. What are your interests?
2. What talents and skills do you have?
3. What experiences do you bring to the table ( don't start probing if your experiences are money-making worthy just yet, list them out and you might be surprised).
4. What are you exceptionally good at? So much so that you often get compliments on them? Sort out some of these things and brainstorm on how to monetize it.

The right idea could take a while to come. It could be a combination of different stuff but life generally has a way of taking you through experiences that can directly or indirectly be a money- maker.

1 Like

(1) (of 1 pages)

(Go Up)

Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health
religion celebs tv-movies music-radio literature webmasters programming techmarket

Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10)

Nairaland - Copyright © 2005 - 2024 Oluwaseun Osewa. All rights reserved. See How To Advertise. 68
Disclaimer: Every Nairaland member is solely responsible for anything that he/she posts or uploads on Nairaland.