₦airaland Forum

Hello,

Here is a little Tuesday Motivation for you.

"Without action, you aren't going anywhere." - Gandhi

Now, I'm surprised you haven't taken action to make payment for the upcoming Digital Marketing Training at CKDigital Academy.

I know that you want to become a digital marketing expert and I'm confident that this training will definitely help you achieve this.

But still, something is stopping you from making payment.

I get it. It’s a huge decision. To pay or not to pay.

You have tons of questions and the topmost one will be "why would I enrol for a Digital Marketing Training
at the best Digital Marketing Agency in Nigeria"?

This is why we created and attached this information pack to answer all your questions.

Check the attached file to download it.

The class starts this Saturday, 11th of August 2018. Don't wait till the last minute to make payment as there are limited seats available.

For more information kindly call 0907 079 9759 or send a message to training@ckdigitalacademy.com

Remember, this is the last time this training is going for N80,000. After this, training will start from N150,000.

Once it is gone, it is really gone. Don’t miss and regret it.

Kick-off your career in UI/UX design by learning from the CKDIGITAL team in this 100% practical training.

Next Session: 11th of August, 2018

Duration: 6 Days (Weekends). 4 hours per day.

Location: 1 Towobola Street, Gbagada, Lagos.

What You Will Learn:
— Day 1: Introduction to UI/UX Design: Principles, tools, and tips
— Day 2: Design Process: How to handle a design brief from start to finish
— Day 3: How to use Adobe XD for design and prototyping
— Day 4: Practical Case Study 1: Design a Corporate Website
— Day 5: Practical Case Study 2: Design an E-commerce Website
— Day 6: Practical Case Study 3: Design an App Interface

Cost: N50,000 only.

Limited seats available. Send us a DM or call 0907 079 9759 to book your seat.

Do you know that many businesses are STILL struggling to find people with the right digital marketing skills? People who can deliver results to them.

Not just traffic or vanity metrics such as likes, comments, and shares…But results Like conversions, sales, and profit.

And do you know why it is so hard to find such people? It’s because digital marketing skills are scattered. We have people who are SEO specialists, Content specialists, Adwords specialists or Social Media Superstars.

They are pretty good at what they do. They generate traffic, clicks, likes, shares, and comments. But when it comes to converting them into results that matter to the businesses, they fall short.

That’s why businesses are hunting for digital marketers who can produce results that matter to them. I believe this opens up an excellent opportunity for you to become the Digital Marketing Expert that businesses want to hire.

All you need is time to learn the crucial digital marketing skills you need to produce the results businesses care about.

And practice it so that you can do it again and again for every kind of business and even grow your own business with it. You’ll become more valuable and make this 2018 your best year ever.

At CKDigital, we are passionate about helping people succeed. We want you to become the right digital marketer and to help you to do that, you have to be a part of our next “Digital Marketing Training" starting August 11th.

The class will cover everything that’ll help you learn the skills that’ll make you better prepared for everything businesses are expecting from you. Kindly click here https://www.ckdigitalacademy.com/register/digitalmarketing or send an email to training@ckdigitalacademy.com to get the Information pack that contains: the Curriculum, Training Location, Packages, Pricing, Payment Details and Contact Information.

Remember: The best investment you can ever make is in yourself. The more you learn, the more you earn - Warren Buffet

Gone were those days when you have to rely on white collar jobs to make money.

Now, with the digital age comes digital means of making money.

One such means is with digital marketing.

Why digital marketing you may ask?

Almost everybody is online. People no longer rely on traditional media such as TVs, Newspaper, radio, flyers, billboards etc to get information.

With mobile phones, YouTube, Social media, emails, and so on, information can be swiftly gotten at the click of a button. Yes! It’s that easy.

Many businesses know this which is why they are looking to increase their brand awareness, reach more audiences and convert them to paying customers via digital means.

This is where digital marketing comes in.

What is Digital Marketing?

Digital Marketing is the act of marketing products and services through digital means such as social media, search engines, contents, emails etc with the aim of generating more revenue.

Like every other job, digital marketing requires time, effort, and patience to learn it. It’s not a get rich quick scheme. Also, it’s a continuous learning process. As the technology changes, so do digital marketing.

In addition, there are various fields in digital marketing that you can choose to learn and specialize in. But the best part about digital marketing is once you’ve learned it, there are various ways you can make money with it.

This is what we’ll like to share in this article. In the end, you can decide your preferred way(s) of making money with digital marketing. Without further ado, let’s dive right in.

1. Get a Digital Marketing Job
Many companies are actively looking for digital marketers because the traditional means of advertising no longer works.

They want to understand consumer behavior, interact with customers, provide prompt customer service and measure their marketing campaigns.

All these can only be achieved digitally.

So they are looking for digital marketing experts to hire.

They want people who can run paid ads, manage social media, rank their website on the first page of search engines, write educational articles and so on.

This means you can become either a content marketer, social media manager, SEO expert etc. depending on your skill set

Now you may be wondering how you can get a Digital Marketing Job.

- Start by attending a quality digital marketing training.
- Take an internship job. Don’t worry about the money for now. Experience is all you need.
- Build your portfolio and share with people.
- Build your social media profile especially LinkedIn. You need to brand yourself as a Digital Marketing Professional.
- Meet and network with various people in the digital marketing space. You’ll get a job faster this way than applying for jobs


2. Blogging
When you hear Linda Ikeji, what comes to your mind? Blogging right? Now how did she make so much money to be able to afford a house on Banana Island? Read on.

Blogging basically means writing on any topic that will generate interests from as many people as possible. People go online to search for information about one thing or the other.

If you can be that source of information by either answering a question or solving a problem, you’ll get a lot of traffic.

How do you a blog up and running?
- Firstly, choose a niche you’ll like to blog on, for example, weight loss, food, travel, sports, fashion tips, beauty, relationship etc. Ensure you have the passion for it. It’s advisable to start with a niche, especially as a newbie.
- Secondly, you need a is a domain name. For example, if you choose to blog on weight loss, your domain name can be www.weightlossprogram.com. Get the idea?
- Then you proceed to host your blog.
- Lastly, get a CMS site, preferably WordPress, design and start blogging.

To get people to visit your blog is not a day’s job. But focus on writing quality, interesting, educational, inspiring and engaging contents. Then share as much as possible. Share on forums like Nairaland, share with your friends, family etc.

You can also create social media accounts and share your blog posts on it. Ask questions, engage and interact with your audience and keep them coming back for more.

If you have SEO knowledge, even perfect. You can rank your blog/articles on Google’s first page to get more traffic.

You can also offer freebies to people in return for their emails. Whenever you publish a post, you can send it to them.

Once you’ve gotten enough traffic to your blog, you can then monetize it by linking Google Adsense to it. The more traffic your blog gets, the money you make when people click on ads hosted on it.

But remember, Linda Ikeji didn’t get to where she is today overnight.

It takes time, effort and dedication and willingness to write quality contents. Contents can also be in form of videos, infographics, webinars, podcasts etc.

The best thing about blogging is you can do it from the comfort of anywhere and become your own boss. Just ask Linda Ikeji.


Kindly click on this link to read the rest: https://www.ckdigitalacademy.com/make-money-with-digital-marketing-skills/

In case you've not heard, Mark Zuckerberg recently overtook Warren Buffet to become the third richest man in the World at just the age of 34. Wow, you say! It all started with coding in his dorm room.

Also, do you know that some young Nigerians make as much as #200,000 per month just from designing 2 or 3 websites from the comfort of their beds?

Others make as much as $1000 from working on freelance sites such as Fiverr, Upwork, Freelancer etc.

The demand for Web Designers continues to increase on a daily basis.

We know you want to be the next Mark Zuckerberg. We know you want to be one of these young Nigerians.

We understand you want to learn web design so that you can become financially independent but due to work and other personal things, you won’t be able to attend our weekday training.

But not to worry, we have organized a weekend training starting this Saturday, July 14th for N50,000 only. The class will hold for 3 weekends (Saturday and Sunday).

The best part is if you make payment on or before Thursday, you’ll get a whopping 30% discount + a FREE eBook on “How To Start Your Own Web Design Business” (Worth 15k) written by our CEO, Charles Dairo.

You can’t afford to miss out on this opportunity.

Hurry now and make payment to:

Account Name: CKDIGITAL SOLUTIONS
Bank: UBA
Account Number: 1018780131.

If you have any inquiries, kindly call 09070709759.

PS: Limited seats available. Any payment after Thursday is N50,000. Hurry now

Yesso...Finished yesterday. Alhamdililah

Hey, here are top picks of digital marketing terms you should know before hiring or outsourcing the digital marketing part of your business.

Do you know why it is important to have a knowledge of these digital marketing terms?

First, it gives the impression that you are in the know. The advantage of knowing these digital marketing terms is being taken more seriously by your digital agency or consultant.

And second, having an understanding of these digital marketing terms help you to easily determine what you need so that digital marketing professionals will not recommend the things you do not need.

Boy, did I just spilt a little secret? Well, all for your good.

Now, here are the digital marketing terms.

LEAD MAGNET

A small chunk of value that solves a specific problem for a specific market that is offered in exchange for their contact information – usually an email address is called a lead magnet.

Lead Magnet is the entrance into your marketing funnel and, therefore, provides the highest leverage point. The goal of the Lead Magnet is simple: convert traffic into leads.

It must make a specific promise, give a specific example, answer a specific question or deliver a specific discount for it to achieve its purpose of lead generation.

Specificity is the mark of great lead magnets.

LANDING PAGES

Landing pages are pages where people enter your website or pages that you are trying to drive people to that will ultimately result in some kind of conversion behaviour like an opt-in to join your email list or a purchase.

TRAFFIC

Traffic is the act of putting your offer/message in front of your target audience.

Cold Traffic is someone who doesn’t know about your business.

Warm Traffic is someone that has some idea about your brand.

While Hot Traffic are people who have purchased from you before

UPSELLS & CROSS SELLS
These are kinds of Profit Maximizers.

Upsells means offering someone more of what they already bought while cross-sells mean offering them a related product or service. It could be subscriptions, access to a club, community or association, or any other “backend” offer that increases immediate average customer value.

It could be subscriptions, access to a club, community or association, or any other “backend” offer that increases immediate average customer value.

Read more on:
Source: http://bigfielddigital.com/9-digital-marketing-terminologies-know/

You want to use digital marketing so you could reach more people and boost sales.

Digital marketing works. No doubt about that. From larger reach and audience targeting to metrics, digital marketing can speed up your business growth in a short time.

It’s even more beautiful because you can run with any budget. You’ll be amazed at what an amount as low as $10 will do.

But your success with digital marketing depends on a great strategy. Now, let’s delve into how to craft an effective one.

RESEARCH HOW YOUR AUDIENCE SEARCHES FOR YOUR PRODUCT

Your business needs to be visible to those looking for it on the web. This is closely related to SEO, and it means that your copy and product names must be what your customers call it.

Yes, you have your brand. This doesn’t mean that you’ll drop your name. But, promote your products with the name your audience are familiar with.

For example, as a web programmer, not a lot of people specifically search with that name. I’ll rather look to find a web designer or web developer instead. I’m sure a lot of people understand the meaning of that faster.

You’ll say you can’t get in the minds of people. So, how do you know what your audience look for?

You’re right. But, it still starts with your intuition. Give yourself options of keywords relating to your products. Then, you should test those intuitions on keyword research tools and social media.

Let me break them down.

Keyword Research Tools

Tools like Keyword.io, Wordstream or SEMrush let you understand the volume of people searching for a particular keyword on search engines.

Recently, I used SEMRush in determining the market fit for one of our product names. It was amazing to find that just 140 people search for my chosen keyword in a month. What if I haven’t checked, but gone ahead to implement an AdWord campaign?

We both know the answer to that.

It’s not just about campaigns. This reflects more on your content creation. When you understand how your customers search for you, you know which keyword to prioritize in your articles.

Now, back to my SEMRush. Aside from finding that my choice keyword won’t work, I found alternative keywords people use. These are getting tens of thousands of queries monthly. It helped me make a more appropriate choice.

Let’s see how to use the next method.

SOCIAL LISTENING
This is the strategy of tracking what people are saying about your company or industry on the social media. Twitter is the king of this, but you can do it on Reddit, Quora, Facebook and other channels also.

So, type in your keyword and its variants into search boxes on these channels. You’re sure to find discussions relating to your search.

From there, you can study the language your audience uses. If you’re to launch a campaign on these platforms, you know what to say in your copies.

Having understood the language of the conversation, the next thing is how you approach it.

MEET THEM WHERE THEY ARE

Your audience is divided into three parts: cold, warm and hot. You need to approach each category differently.

Attract Cold Audience
These are people you will have to first attract. They don’t know about your business. Neither are they aware of their need for your products.

You can see they are still far from reach. This is not a position to sell. You will commit to delivering value to them consistently.

The people here want to like you first. And the way to that is to help them solve various problems with information.

Let’s say your company sells beds, you can give information on what helps your customers get a good sleep and how to set up a nice bedroom, before offering a bed.

Some of your prospective customers are here. Others are above this stage though. The strategy is to run a campaign specifically for this group.

Show Your Warm Audience How Your Products Helps
Your warm audience is the guy whose bed is too hard. He’s looking for solutions that directly or indirectly link to your products.

So, you should target this person with a different message. That could be information on how the lack of sleep caused by hard beds affects the human system. It could also be a review of your own soft bed.

Remember this could be your first contact with this customer. He could also be a cold audience who’ve transitioned to a warm one.

You’re quite close to the paying spot. And that’s the next stage.

Sell to the Hot Audience
The hot audience needs a bed. In fact, he’s looking for where to buy already.

There are always people like this within your audience, who really need your product at the moment. It might not make sense to start telling stories to them.

This is often determined by your kind of product. An electric socket is a good example of this. Apart from good price and quality, I don’t need many processes to buy one.

It’s important to understand this part of your product. So, if you know your customer has reached the hot stage, or your product is for immediate sales, don’t wait to sell.

You could see from here that your campaign might be parted into three. However, you can choose one of these audiences and focus on them.

Also, using retargeting, you can choose to bring the same people from cold, to warm and then, to the hot audience.

TEST YOUR AD DESTINATIONS

Your digital marketing campaigns will involve driving traffic from external sources. These include social media, search engine, and referrals.

So, your ad destination is where you drive traffic to. It could be a blog post, landing page or chatbot. But for sales, let’s focus on landing pages or chatbots (like Facebook Messenger Bots).

A landing page is a dedicated sales page. It’s not as cluttered with links as your normal page. What it does is simply to convert.

It’s the closest place to conversion. So, it might be the payment page for buyers. It might also be a contact form for leads.

Another option is chatbots, but I’ll dwell on Facebook Messenger. This works best for direct response campaigns. Yes, like direct response mail.

Here, we want to get the customer into a conversation. So, if you understand that your prospective customer will want to talk, use adverts that bring him into your inbox.

Source: http://bigfielddigital.com/launching-a-digital-marketing-campaign/

I bet the question on your mind now will be – “Is there really a difference between a social media manager and a community manager?”

I’ll help you clear your mind. YES, there is a difference. Although the difference seems minute, it’s very significant.

However, if you already knew this and agree that there is indeed a difference, give yourself a thumbs up and keep on reading to refresh your opinion.

Over time, people have often mixed up the duties of these two roles. Most people get into social media and think it’s all about maintaining their brand’s online presence. That’s not quite all. For every brand, there is always a community. And that community is what keeps it alive.

You don’t see Indomie noodles continuously dishing out their products without figuring a way to cajole their customers into sticking with them. The one who works at making them stick around is the community manager.

Let’s get into the serious business now. To begin with, I’ll have you know that for a brand, we have an audience and a community. The audience usually comprises of the people you plan to reach out to based on your customer avatar.

On another hand, your community comprises of those that have made the choice to be a part of whatever it is you are offering. This goes deeper but lets' hold that thought for another day.

A social media manager represents your company’s brand to an audience on behalf of your company while a community manager speaks to your community (i.e. those who have decided to reckon with what you are offering). He seeks to facilitate engagement among members of your community.

It’s less cumbersome to give both roles to separate individuals than giving both roles to a single individual. There’s 80% probability for a single individual who can’t draw the dividing line between both roles to find it difficult to balance their duties.

With a social media manager, his duties are limited to social media channels alone but with a community manager, it delves much more than maintaining a company or business brand’s online presence on social media.

Community managers take the time to connect to the community after dishing out content.

Now let’s look at the duties of both positions to further distinguish them. A joint excerpt taken from articles written by Digital Marketer and Medium states them as follows:

SOCIAL MEDIA MANAGER:

1. Creating and/or repurposing engaging content that establishes your company’s presence as an authority in your niche, such as blog posts, videos, graphics, etc.
2. Responding to customers who voice their complaints on social media channels.
3. Measuring sentiment about your company, products, and services on the social web and responding accordingly.
4. Identifying key influencers and building goodwill by sharing their content with your audience.
5. Planning campaigns and promotional material or initiatives to promote the company’s message

COMMUNITY MANAGER:

1. Focuses on the flow of information and knowledge which strengthens relationships and promotes productive collaboration. The roles may include moderation and hosting of both micro- and macro-events on the company’s community platform.
2. Moderate posts and comments, making sure they are in line with your community guidelines. Reach out privately to anyone who broke the rules.
3. Resolve any personal issues members might have with each other.
4. Read through your company’s blog posts, podcast notes, and any other content I need to review to stay up-to-date on the latest content.
5. Create a community’s events and invite members to participate.
6. Write thank-you notes to community leaders
7. Post any applicable company announcements or news.

So, your choice depends on what role you want to fill. It depends on what it is you need for your company or business – determine your goals and needs first – you should know who you need

What goal do you intend to achieve?

One might serve you, and you might need both a social media manager and a community manager. And if you are looking to get both, please do because trust me it’ll be very effective.

Each will be effective within their own limits, but you’ll agree the two combined is much better.

Source: http://bigfielddigital.com/social-media-manager-or-community-manager-2/

My 10 year old brother is the perfect description

Menzy86:
My guy u reach one year? U try wella. From the first day I started training in sept and we were kept from 7am to 5pm during 'soft skills' training wit ONLY visleri water, I knew I wasn't gonna last. Ison has to be the most wicked foreign org in Nigeria and if there is anything worse than that company, then it has to be hell! Sitting at home is even better as far as I am concerned. At least sanity is guaranteed.

Hehehehe... I reach one year oo... It's an Indian company hence the lack of regard of its staff..

Menzy86:
I resigned a killer job on dec 24th last year. My people being an MTN customer care agent has to be the most useless job around. Managed to do it for 3months though. The whole thing is just a FRUSTRATING bundle of shit! And u know something about resigning? Dont ever look back.

Bros... No tell me say na Ison work oo... I wan die aswear... Managed to do it for a year before I resigned December last year... Best decision ever!

Talk2Bella:
One day

I'm more of a loner

Change is the only constant thing in life... Just ask your president

Talk2Bella:
I stay in badagry and have never visited all these places

Being an introvert ain't an easy job

We should visit all these places sometime

So ajayi crowther is the grandfather of Herbert macualey.... Interesting

samuel3818:
Hi bro..my younger bros already got me Pes17. Please do you have FIFA16 for PC?

Bro morning.... Please i need pes 17 for pc... I can come for it today if you don't mind

I need fifa or pes 17 in lagos... Anybody, somebody

I don laugh tire... Nigerians no just get chill... Epic replies

please how much does it cost to change the touch of this phone?

PM me now!!!

Hi, I've  found a fantastic business that I have partnered with that has great training and mentoring so you are not left to figure it out by yourself. You can make as much as you want, even a seven figure income, based on your effort. It is known nationally and globally. If you would like to find out more, PM me and I will be more than happy to share information with you for free.