₦airaland Forum

I have taking time to observe the trend of the music industry in Nigeria and I have been able to point out indigenous factors that militate against the quality of music released on daily basis. I would like to share my observations, provide opinionated solutions and also get feedback on practical solutions from you. I identified five negative factors that Nigerian artist and producers are susceptible to and they are:
The bandwagon consequence: This is a phenomenon whereby the rate of uptake of beliefs, ideas, fact and trend increases the more that they have already been adopted by others. This definition fully describes the mess the Nigerian music industry has found herself. It is a known fact that when a music pattern goes viral it automatically becomes the benchmark for all other artist and producers (applicable to dance styles and videos). This trend has to halt because it is rapidly sucking the life off the quality of music we hear. For instance, we witness several artists adopting the skelewu, azonto, shoki e.t.c when they were in vogue. Literally, the artists would fill air play with the same beats, slang and music composition which is boring to true music lovers. The reason is the “wanna be syndrome”, gaining cheap popularity by reaping where they did not sow. I honestly, feel that this is the main virus eating up the creativity and ingenuity of young talented musicians. The solution is for upcoming acts to create a niche for themselves and be consistent with a music genre. The first step is the “man know thy self” philosophy, the greatest mistake an artist can make is doubting himself (demeaning your strength/competences). Stick to what works for you and improve on your style by steering up the creativity within you. For example, there are several indigenous artists that have branded themselves with a style of music and they are blessed with loyal followers. The truth is that you may like Phyno and I may prefer Asa, that’s life. We would start enjoying more of good music in Nigeria when everyone sticks to their style and capitalize on their strength.
Try and error syndrome (for producers): I have discovered over the years that over 60percent of producers I have meet are not grounded fundamentally on the professionalism of music production. Producers are the brains behind the quality of music released daily; they can either make you or ruin you as an artist. The emergence of music production DAWs and highly intelligent plugins have made indigenous producers ignore the act of apprenticeship thereby lacking sufficient knowledge in the technicalities involved in making music. I noticed that once an individual can make a rhythm on the computer, he is labelled a “producer”. I feel producers should take more time in learning their trade, don’t try to do all yourself. Share ideas on song arrangement/composition, instrumentation, mixing and mastering etc. I would prefer a situation responsibilities are shared among producers based on their competences. For illustration, Laye by kiss Daniel was produced (instrumental) by Dj Coublon and mixed by Sheyman. This type of synergy could bring the best off a song. As entertainers, we always need support to grow fast. If u need a song writer, a mixing and mastering engineer, slay your silly pride and call for one. I Wish for an era in Nigeria where songwriters, instrumentalist, producers, mixing and mastering engineers would gain due recognition in Nigeria.

Cc lalasticlala, ishilove, chronique, airforce1

.... The way people take issues of relationship can be very sentimental and quite annoying. I feel if female activist and advocate think they are equal with men which I agree, they should also be objective and take full responsibility in isuess like this. I am saying this because it is becoming a bad trend where someone commits a crime and its watered down because of the "sex". Honestly, I commend the sister for her truthfulness. It is not that easy to do what she did, she spoke for d lifeless

K.... Ibori stole money bt this guy STOLE delta state the incoming govt has to collect back 1st

Money attracts its kind... I am pretty sure dat most of the g-5 owners do not even know d rules of d sport

Z

This guy is a legitimate son of his father no doubts girls n insecurity sha

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Mtcheeew... SMH y can't she do smthin more creative with her time or try crawling to ABJ quite innovative attention seeking retards

Thanks for giving me a clearer picture

Doluvincent1:
not really that is daddy GO mood even wen odas were shearing theirs

Ok

......congratz to them. It is time for media houses to lk CNN, BBC, E! etc to fill our head with the hype of royalty it not their fault I wasn't born into physical royalty but into the biblical (spiritual) one

Yea, most of d time they use their girlfriends... Really bad of naija boys but na dis kan boys some girls they die for

greenhulk:
Trust me its a guy. Wouldn't talk on the phone and gave his number from the first 'hi'. The name might be a girl's name, probably his friend or sister.

If the person is a guy then its a real pity... I checked the name on FB and the exact search words popped out it might b a mix up bcoz I hav heard of great impersonation but never the less, it wasn't too smart to make d chat public

Then people would stop going for the test this wld invariably increase the rate of HIV in SA but I honestly don't believe it

adahgold:
Ayiri is a fool is it not from the same amnesty he made his billions? Now dat he is a billionaire he wants government to scrap it because he is made, Nigerians with there greedy attitude that's y we cannot move forward as a nation.

pls what are ur prove? Endeavour to back it up with facts n figures. Some person are just PAINED whenever the rich make rational stt, they always antagonize

.......well, he is entitled to his opinion n in this case his stts are quite rational. We shld not forget that people smile to d bank after expressing their opinion not like some of us here #food4thought

@OP, how wld d result of dis pull/thread add value humanity if u have personal issues on any of the items listed, kindly let us know... U wld for sure get smart solutions from our team of intelligent narialanders thereby adding value to u thread closed

"Someone" is not in support but.... Let's keep fingers crossed as things unfold. I hope for a better Government and for sure APC wldnt do worse dan d out going administration. Osinbajo's testimony shows dt wen u hav got ur quevers full of dem, u can speak with d enemy at gate. Psalm 127:5

I sit down dey observe... I hope boko boys fulfil their promise of fleeing to SA coz Naija is sure not condusive

People lk u shld d banished from naija coz honestly, u seem offended by the truth

eazysally:
No respect This guy must be a deluded fellow

We need more guys like dis... Not d idiots dt worship at his feet n wldnt still get a dime in return! Thumbs up bro

As a man, this was my first thought but looking deep at d character of d girl in question I wld recommend peter because she will end up frustrated by the "boring" lifestyle of paul. At 27, somethings just wldnt change, the girl knows her path already n she wld just end up destroying paul

NICOGRAVITY:
I will strongly advice that you marry PAUL.
My reasons are thus.
1 a man that doesn't give you money while you are cutting might not give you money to keep the home even after marriage. Men are worst in behavior after marriage as they hide their real person during cut-ship.
2 Smoking and drinking is a catalyst for cancer, you don't want to be a widow very soon.
3 Paul honestly respects your person and integrity by not being interested in jumping into bed with you.
4 Paul has a great integrity as am very sure that he honours God first, by keeping to the covenant of marriage. A man that fears God is a man that will listen to Pastors, elders, your parents etc in case of challenges in marriage , sure challenges will come.
5 I will always ask people to go for genuine Christians as their first choice. Beauty is vain, character is love.
6 Am an average height man married to a very tall lady, but my wife wouldn't stop thanking God for me, as I always take care of her family. A man that doesn't give you money will never give to your parents, neither will he support your siblings. Remember, marriage isn't just sex, sex, sex. Family challenges will come, siblings and friends may need help and little assistance.
7 God desire that you honour Him with your body as it's His temple.