₦airaland Forum

wo years ago, on this day, I shared a statement of sincere disappointment, anger, condemnation and pain. Two years after, that position has not changed. The sad memory of what happened is what we cannot wish away. There's still a compelling need for Police reforms incorporating State Police and justice for those who have suffered police brutality. I maintain the position expressed in this video broadcast on 20/10/20. Our children MUST be heard and provided with spaces to express themselves within the ambit of the law and given opportunities too. My heart is still shattered for the families who lost loved ones during the #endsars demonstration. I stand with all families still grieving from their loss. -AA

Consumers of SuperBite Premium Sausage Roll and Beefie Beef Roll are in for a more satisfying experience as their favourite brands now come in new, bigger and more filling 85g pack sizes. The new 85g pack sizes target consumers seeking to enjoy more of the irresistibly tasty SuperBite Premium Sausage Roll and Beefie Beef Roll.



The new and bigger 85g pack sizes join the 45g pack sizes to offer consumers the power of choice for satisfaction in either pack size, whether as a hunger stopper, gifts for loved ones and well-wishers, in-between-work meals, a lifesaver in traffic, and for entertaining guests during visits.



For commuters constantly on the move, the 85g pack sizes will provide more filling to keep them going as they achieve their daily goals. The SuperBite Premium Sausage Roll and Beefie Beef Roll 85g pack sizes come with same great taste consumers have always loved, more meat content, attractive packaging and can be enjoyed by people of all ages.



SuperBite is a premium beef sausage roll with a soft texture and unique cut-lines that releases its full flavour, allowing for easy consumption as well as a nutritious and satisfying snacking experience. Beefie Beef Roll is also popular for its hunger bursting chunky beef filling and size, which sets it apart from other snack rolls in the market.



CHI Limited Marketing Director, Mrs. Toyin Nnodi, said that the new SuperBite Premium Sausage Roll and Beefie Beef Roll 85g pack sizes were introduced to give consumers the power of choice for satisfaction in a pack size.



“We are delighted with the introduction of the SuperBite Premium Sausage Roll and Beefie Beef Roll 85g pack sizes and confident that it will offer more satisfying snacking experience and choice to everyone who has enjoyed the current pack size,” she said.



The 85g SuperBite Premium Sausage Roll and Beefie Beef Roll pack sizes retail for N100 and can be purchased from mobile vendors in traffic, CHI Shoppe, neighborhood kiosks and departmental stores across Nigeria.

What is N100 million naira worth to you? This amount of money could pay the fees for over 350 students in the Nigerian Law School today. It could pay for the hospital bills for at least 1,000 mothers, ensuring the safe delivery of their babies- In a country with the third highest rate of maternal deaths in the world, this is how I quantify money - in a very utilitarian way. I assume it is because I work for my money, that every naira I spend must produce value - even if it is spent on food that brings me joy, or a cold drink that quenches my thirst - every last naira in my pocket has a use, has a value, not just on what I spend it on, not just what it is worth to me - but its true value. The top 0.5% of Nigerians have a household income of N100,000 or over, that means that 99.5% of households have less than this. And if you're in the top 0.5% of the population? It will take over 83 years, at N100,000 a month, to afford the APC nomination form.



So now imagine my sheer confusion and horror on June 7 2022, as I watched 7 candidates step down for Bola Ahmed Tinubu - in what he later heralded as a ‘democratic exertion’. If you spend One Hundred Million Naira solely on a nomination form, how much does it cost you to step down? I am sure that Godswill Akpabio, Ibikunle Amosun, and I, do not share the same calculus - I would never dream of it. Perhaps they were bought, or perhaps they know some cost of standing up against the so-called lion of bourdillon. It was obvious watching the choreographed show at Eagle Square that uniting behind Tinubu is further proof of his autocratic nature, it was in no way a democratic exercise. If you read that line and thought, ‘what do you expect’ or that I’m revealing some naivety, please note that in always expecting the worst from Nigeria, all we have learnt is that there seems to be no low in how far this country can fall.



Both those who admire the man and those who detest him will tell you ‘Jagaban does not fight fair’ but now Jagaban is the frontrunner for President, and I find myself in the fight of my life.



Tinubu, in your acceptance speech, which I have read and sat with for a week, you use the word ‘democratic’. Why would the man who has had his hand on the throat of Lagos state and its institutions for over twenty years imply he believes in a democratic process? When Wikileaks sought to embarrass the US and expose their secrets they also exposed you, sir. When you chose Fashola to succeed you in Lagos you spoke behind closed doors not about his capacity to run the state, but of the man as a ‘faithful subordinate’. Yet as Lagosians we know you tried to cut his tenure short when he felt his loyalty to the people of Lagos, who elected him to represent them, preceded his loyalty to you. The requirements for being governor of Lagos - according to you - are loyalty and performance of your self-imposed duties. Who are you sir? I do not mean to engage with you or your supporters on your storied background- your alleged birth name, or birth date, or birth mother or education. I mean who do you think you are?



I Imagine whoever you choose as your running mate in the coming week will have already started the prayer and fasting for their protection to whatever deity they believe in - because history does not lie, and it does repeat itself. Your deputies never fare well. Your first deputy while governor of Lagos, Senator Kofoworola Bucknor- Akerele resigned after your first term in office calling you a ‘dictator’ and ‘mafia don’ who had amassed a *stupendous* amount of wealth. Of course the claims of Mafia Don are a callback to your time under surveillance in America and your court case in relation to the smuggling of heroin and your buying of property with the use of money earned through drug smuggling - but we can come to that later.



Femi Pedro, who served as Senator Bucknor-Akerele’s replacement also came to the most unfortunate fate - impeached at your behest so that he would not receive a dime of state pension owed him. This starvation left Pedro acting disgraceful,[1] after trying to take it to court in 2011 and having his case thrown out, his impeachment was only invalidated after coming to you begging like a homeless pauper. We need not infer this, because the Lagos State House of Assembly members who believed their primary role was to do your bidding came out and said “Pedro has shown much remorse and obedience, let’s pardon him to have his sanity back.”[2] Remorse, Obedience to the master - the defining factor in Lagos politics. Femi Pedro was impeached on the grounds of “insubordination and betrayal of trust and confidence” but you, the man who holds no ‘grievances or grudges’ as you so kindly noted in your acceptance speech, 8 years later, accepted him back into the fold, since then he has continued to follow about dutifully, casting his ballot at Eagle square as an APC delegate, no doubt, voting for the Mafia Don that broke his spine.



Logic dictates how you have strangled Lagos is how you intend to strangle the whole of Nigeria. You want us all to be Femi Pedro, hungry, destitute and in need of you, obedient to you.[3] But I am not a slave, I am a citizen, and so I must speak, lest you kill me and claim I enjoyed it. Have you tell it,our screams in Lagos are songs of praise for the all mighty lion - the lion who has sharpened his claws on our bones and now wishes to devour our children.



It is not your turn Tinubu, it is Nigeria’s turn.



Let us return to the speech - where you promise to build upon the foundations that Buhari has laid - in saner climes that would be viewed as a death threat to the general population. Under Buhari, Nigeria experienced its deepest recession in 25 years, the rising cost of food is untenable, food inflation rose to 18.37% in April and staple foods have now become luxury items. The money I could use to feed my family when Buhari entered power I can hardly use to feed just myself today. The World Bank has noted that Nigeria’s economy under President Muhammadu Buhari was worse than what it used to be 10 years ago, but we don’t need experts to tell us about our lived experience. The economy is in tatters - everyone living outside of the privileged bubble you reside in knows that. Yet you threaten us with a continuation of the status quo. “Emi lo kan”, you say, When will it be Nigeria’s turn?



At least 10million children are out of school, and ASUU strikes leave the youth of our country floundering, in the dark, striving to survive inspite of the willfull incompetence and wickedness of the men in power. Yet, your speech ignored this and spoke about the Zamfara Gold deposits- promising youths ‘jobs’. Surely, it mustn't be the one controlled by the black market and the Nigerian military? Perhaps in your free time you have discovered another one.



Nigeria's technology sector has grown in spite of the government’s involvement and not because of it. At every stage, the government has positioned themselves as roadblocks to the success of innovative, hardworking, and intelligent youths. When Tinubu speaks of building on Buhari’s foundations- does he mean the practice of freezing the accounts of Nigerian fintechs and harassing their executives into exile? A US report from foreign owned businesses[5] in 2003 claimed that Private investors were not ‘bullish’ on Lagos because ‘many claim that they have been requested to contribute to the governor in order to have projects move forward’ the governor of course, being Tinubu - this was twenty years ago, and you're asking for the keys to the whole country after mismanaging the golden egg for nearly thirty years.



I see how you and your ilk are preparing to syphon off the hard work of young Nigerians. Instead of proposing to build the infrastructure, security and economic stability required to facilitate growth in these areas. How many pockets must your hands enter before you are satisfied? The thought of Alpha Beta on a national level is cause for worry. It is no secret in the Fintech and finance community that but for the stranglehold of Tinubu and the monopoly of Alpha beta on the purse strings of Lagos state, (since the beginning of the fourth republic!) fintechs would have greatly increased our revenue generation. The monopoly of Alpha beta and the greed of one man has denied the average Lagosian of improved healthcare or a better intermodal transport system. Somehow during the EndSARS protests, the only court to burn to the ground in Lagos - the court in Igbosere- was the Courthouse that Housed the Alpha-Beta Complaint against Tinubu. Still, when young people were shot at the Lekki Tollgate, Tinubu said “Those who suffered casualty during the gunshots need to answer some questions” and called his current lapdog - the 56year old governor of lagos Babajide Sanwo-Olu- a “youth”. This asinine thinking, that a man who has spent over half a century on this earth is a youth- is probably the same line of thinking that has convinced the geriatric Tinubu he is fit for office.



Yet Tinubu calls himself enlightened - Does Tinubu appear to anyone as a rational, modern, and well-informed candidate ? Can a man in his 70s who views a 56yr old man old enough to be someone's grandfather as a youth, offer us a modern outlook which centres our current realities? Tinubu who stood on stage and told us his solution to insecurity in the country was to recruit 50 million youths into the Nigerian Army, and feed them cassava and corn. The worst part for me watching that is that the sycophants around him clapped wildly as a response to that statement and smiled. No one thought to say, that it was a stupid idea? An idea a 15 yr old in secondary school would not submit in his politics exam is the idea a presidential candidate is offering in all seriousness as a solution to our problems!



What is most frightening about Tinubu's statements are that although his public remarks display infantile thinking by the man, his prepared statements reveal that the team is filled with dimwitted sycophants. That is why the governor of Lagos has left Lagos on autopilot and turned himself into the shekere in a travelling band - singing the gospel of Tinubu from one place to another. It seems for the governor of Lagos, a whole state governor, loyalty to the Mafia Don is more important than integrity or carrying out his job. We are in such a stranglehold that Sanwo-Olu is not even bothered with his own campaign for governor. Sanwo, nigbawo ni e ti ri eko gbeyin?



Not only does Tinubu wish to turn Nigeria's presidential office into a retirement home for geriatric men - he wants us to fund his palliative care. In his acceptance speech Tinubu speaks of the future, yet his mind, body, and style of rule are firmly rooted in the past. According to Tinubu, it is his ‘turn’ to rule, the office of president is something he believes he is entitled to. According to Tinubu it is not time for progress, it is not time for growth, it is not time for security, it is not time for a working economy, it is not time to stem the fleeing of young nigerians, it is not time for us to emerge from these dark ages, it is simply Tinubu’s time to be president.



Tinubu wishes to continue this culture of state sponsored terror and state sponsored hardship Nigerians have been experiencing. In 2003, his final year as governor, he forced through a pension law that, among other things, provides him with a house in Lagos and Abuja, six cars to be replaced every three years and new furniture every two years, as well as a cook, steward, gardener, and other household help, all to be paid for by Lagos State. Yet it is estimated that over 12 million households in Lagos state pay more than 50 per cent of their yearly income on housing. Has it not passed the point where we say enough is enough?



The budget size of Lagos State is larger than the budget of many countries in Africa - yet what do we have to show for it - dilapidated and congested road system; massive flooding, decaying infrastructure, insecurity, and our own ‘Royal Family’. His daughter is the Iya-Oloja of Lagos, His son controls the billboards in the state (including the billboard that was shut off before the shooting began on October 20, 2020), His Wife is a senator for the state - yet to my astonishment Tinubu spoke of anti-corruption as he accepted his nomination to be the APC Flagbearer (and literally could not hold up the flag).



Even if one could argue that Tinubu is not corrupt, not incompetent, not autocratic, not an emperor, not vindictive, even if you could convince yourself of these things - he is still a geriatric regressive entitled old man with no plan for the country. The stakes are too high and the waters in this country are too turbulent for us to hand our future to someone without a steady hand. Now is not the time to gamble with our lives, as the world economy experiences stagnation and we hear warnings of a world recession looming. We cannot allow a man who is neither mentaly or physically fit for the task at hand to lead us.



Nigerians please, it is OUR time.



Abdulhamid Bakare write from Abuja

Nigeria’s leading dairy brand, Hollandia, has held its much anticipated second edition of the Hollandia Dairy Day celebration in Lagos. The annual event has become a major platform & reference for the promotion of national discourse around dairy consumption and its health benefits to consumers of all ages.

This year’s event was graced by participants across health, nutrition experts and a renowned food blogger sharing insights on the benefits of dairy consumption as well as exciting dairy recipes.

This year’s event theme, “Dairy Nourishment to Support Healthy Living”, expanded on last year’s focus by emphasizing the health benefits of dairy products and the importance of including them in daily meals.

In his welcome speech, the Managing Director of CHI Limited, Mr. Eelco Weber, stated that for the second year in a row, Hollandia is at the forefront of driving national conversations to highlight the health benefits of dairy consumption in our everyday meals.

“This year’s theme “Dairy Nourishment to Support Healthy Living” presents a unique opportunity to challenge stereotypes, reshape our understanding, and prioritize positive attitudes around dairy consumption,” he said.

One of the Guest Speakers and resident doctor at the Federal Neuropsychiatric Hospital, Yaba, Dr. Obatomi Alalade, delivering his presentation titled “Dairy Products and Cognitive function” drew the link between dairy consumption and improved cognitive functions.

“For example, the presence of Calcium and Vitamin D in milk supports the healthy cognitive functions in human,” he stated.

Patience Madubuko, also a guest speaker and Chief Dietitian at the Lagos University Teaching Hospital delivering her presentation titled “The Role of Dairy in Addressing the Burden of Malnutrition” decried the relatively low consumption figures for dairy intake in Nigeria.


“Dairy consumption is critical for helping to resolve the burden of malnutrition in Nigeria because of its essential nutritional components that spur the growth and development of the body when consumed daily,” she added.

The Hollandia Dairy Day Celebration is a public interest initiative created to highlight the importance of dairy in everyday nutrition and healthy living in Nigeria.

Leading Juice brand, Chivita, consistently prides itself on innovation, prioritizing consumers’ expectations as well as their need for health, nutrition and refreshment with the best quality juices.



In essence, whether the occasion calls for indulgent taste, distinctive refreshment, rejuvenation, enablement for active health or preference for fruit juice made from natural ingredients with no artificial colour, preservatives & flavours, there is a Chivita to guarantee satisfaction.



Chivita comes in exciting variants and varying pack sizes such as 1 litre, 500ml, 315ml, 125ml, 90ml and the cool 330ml cans that are stylish, convenient, affordable and accessible to every category of consumers. Chivita can be enjoyed at home, on-the-go, at work, in school, on the playground and during moments of leisure and relaxation.



To raise consumer consciousness to the various offerings by Chivita, a brand-new campaign tagged “Everyone has a Chivita” will be launched across multiple platforms such as TV, Radio, out of home sites, digital and print, from the 8th of March, to reinforce category leadership of Chivita in Juices, Nectar and Still Drinks category.



Known for its high quality, health and nutrition, Chivita includes Chivita 100%, Chivita Active, Chi Exotic Nectar, Happy Hour by Chivita, Chivita Ice Tea and very recently, Chivita Smart Malt Drink - which is uniquely positioned to give children all the energy they require to learn and play.



The award-winning Chivita 100% Fruit Juice is a 100% fruit juice produced from real natural fruits with no added sugar, artificial colours or preservatives. While Chivita Active is a smart and tasty way to get the right dose of antioxidants and stamina for an active, healthy lifestyle.



Chi Exotic variants are a range of rich, unique fruity blends that offer irresistible taste and distinctive nourishment, making it ideal for indulgence and relaxation.



Happy Hour by Chivita is rated the fastest growing juice brand with innovative variants that keep consumers refreshed. while Chivita Ice Tea is the perfect beverage for rejuvenation and provides valuable nutrients required by the body.



CHI Limited Marketing Director, Mrs Toyin Nnodi, stated that the objective of the “Everyone has a Chivita” campaign is to remind consumers of the high quality, nourishing and fruity goodness that the innovative Chivita brand provides to meet their varying needs.

The season of festivities is here, and the aura of fervour is seen in its celebrations. To ring in the festive season, CHI Limited has launched its Christmas campaign in addition to the unveiling of its special edition Christmas packs to connect with consumers and deepen affinity for its brands.

The special edition Christmas design is currently out on the Hollandia Yoghurt Strawberry, Hollandia Yoghurt Plain Sweetened, Chi Exotic Multifruita, Chi Exotic Pineapple Coconut, and Happy Hour Orange Safari, all in 1 Litre packs. They can be enjoyed by families and friends, and are also ideal for sharing in hampers and as gifts during the festive season.

The CHI Limited Christmas campaign, currently on Television, Radio, Out-of-Home displays, and Digital platforms, brightens the mood of the season and reinforces its brands as the healthy and preferred choice for nourishment, moments of relaxation, indulgence, and merriment this festive season.

As part of the Christmas campaign, a social media promo tagged “A CHI-eerful Christmas” to reward loyal consumers with Christmas hampers is also currently going on via its social media handles on Facebook and Instagram. To stand a chance to win prizes, participants are required to follow the social media handles and share a one-minute video stating 12 reasons why they are “CHI-eerful” this season. The promo runs till the 13th of December.

Brand Manager, Yoghurts & Others, Bose Ogunyemi, in a statement said that the festive season is filled with times of joy, celebration and indulgence so it was necessary to create special edition packs that reflects this.

“We are delighted to offer juices and dairy products across our brands that will help make this festive season enriching and special. The Special Edition packs are our way of showing that satisfying our consumers remains a key consideration of our innovations, and the Christmas campaign offers reasons to be cheerful and enables consumers spread the cheer this festive season,” she state

Nigeria’s leading drinking yoghurt brand, Hollandia Yoghurt, is renewing its connection with consumers in Northern Nigeria as the favourite drinking yoghurt brand for wholesome nourishment.



Consumption of drinking yoghurt is very popular and well embraced amongst consumers in Northern Nigeria irrespective of time, season, or demographics. It is also widely consumed as part of the cuisine of several ethnic groups in Northern Nigeria. It is therefore very fitting that the favourite yoghurt brand Hollandia Yoghurt renews its connection with the consumers.



With the launch of its latest communication campaign tagged “Always Tradition, Always Hollandia Yoghurt”, Hollandia Yoghurt celebrates the deep connection of the Northern consumers with tradition, love and friendship. The campaign contextualizes the local needs and way of life of consumers through their moments of wholesome nourishment. Be it in moments of replenishment from a very humid day in Sokoto, Katsina, Bornu or Kano, Hollandia Yoghurt provides the wholesome nourishment for active replenishment and revitalizing energy that keeps you positively recharged to be at your best for the day.



For a people renowned for their general outlook on communality, the Hollandia Yoghurt 1Ltr pack encourages sharing, bonding and wholesome nourishment to every gathering, at home or at parties. The 500ml pack is for individual enjoyment for satiety and relaxation. The 90ml value pack provides the perfect drink to accompany children’s food packs as they head off to school.



Hollandia Yoghurt can also be enjoyed with your favourite local snack like Masa, Gurasa, Dan Wake and Kilishi as a tasty treat. It is available in affordable pack sizes.



CHI Limited Marketing Director, Mrs. Toyin Nnodi, encouraged consumers across Northern Nigeria to continue to enjoy their favourite drinking yoghurt for its high quality, delicious taste and wholesome nourishment for active replenishment.



“We know that Hollandia Yoghurt continues to fit into the local consumption need and way of life of our esteemed consumers across Northern Nigeria. Hollandia Yoghurt offers quality nutritional benefits, convenience as well as value, and we are glad that positive consumer perception of the brand is driving its market leadership in the region,” she said.



Hollandia Yoghurt is available in two variants of Plain Sweetened and Strawberry, and it comes in five different pack sizes of 1Ltr, 500ml, 315ml, 180ml and 90ml.

Leading fruit juice brand, Chivita has held its 3rd Annual Chivita World Juice Day. This year’s edition of the event provided the platform to educate and encourage consumers to be focused in taking control of their own well-being with fruit juices as part of their daily nutrition for wellness.

It was also an opportunity to showcase creative expressions with Chivita fruit juices from mixologists, availing discerning consumers the license to create their own exciting recipes and experience the combos to boost their health their way.

The theme for this year’s edition of the event, “Fruit Juice: Powering my Health My Way”, calls on consumers to step forward and be involved in taking practical steps in lifestyle modifications, self awareness and choosing to consume food and drinks that enhance daily nutrition by actively including fruit juices to boost their health and well-being, but most importantly, achieving this on their own terms.

In her welcome speech, the Marketing Director of CHI Limited, Mrs. Toyin Nnodi stated that the focus for this year’s Chivita World Juice Day was to challenge consumers to take control of their health on their own terms by including fruit juices as a part of their daily nutrition for wellness.

“In partnership with health and nutrition experts who will share their perspectives on boosting wellness with consumption of fruit juice as part of our daily health routine, this year’s Chivita World Juice Day event also provides a platform to encourage delightful creativity with mixologists demonstrating new and exciting recipes of mocktails, mixes and blends with Chivita brands to boost your health,” she said.

One of the Guest Speakers and a Senior Dietitian at the Lagos University Teaching, Ms. Patience Chimah in her presentation stated that while health & well-being have emerged as a key focus for consumers in the COVID-19 era, it was important for consumers to take proactive lifestyle steps to promote wellness. “One great way to achieve this is through a daily nutrition that includes the consumption of fruit juices like Chivita because of its nutritional & health benefits that boosts wellness,” she stated.

The Annual Chivita World Juice Day is a public interest initiative undertaken by CHI Limited, makers of the Chivita brand of fruit juices, to deepen conversations on the consumption of fruit juices, and thus enabling healthy living and happier lives for all Nigerians.

Nigeria’s leading drinking yoghurt brand, Hollandia Yoghurt, is renewing its connection with consumers in Northern Nigeria as the favourite drinking yoghurt brand for wholesome nourishment.



Consumption of drinking yoghurt is very popular and well embraced amongst consumers in Northern Nigeria irrespective of time, season, or demographics. It is also widely consumed as part of the cuisine of several ethnic groups in Northern Nigeria. It is therefore very fitting that the favourite yoghurt brand Hollandia Yoghurt renews its connection with the consumers.



With the launch of its latest communication campaign tagged “Always Tradition, Always Hollandia Yoghurt”, Hollandia Yoghurt celebrates the deep connection of the Northern consumers with tradition, love and friendship. The campaign contextualizes the local needs and way of life of consumers through their moments of wholesome nourishment. Be it in moments of replenishment from a very humid day in Sokoto, Katsina, Bornu or Kano, Hollandia Yoghurt provides the wholesome nourishment for active replenishment and revitalizing energy that keeps you positively recharged to be at your best for the day.



For a people renowned for their general outlook on communality, the Hollandia Yoghurt 1Ltr pack encourages sharing, bonding and wholesome nourishment to every gathering, at home or at parties. The 500ml pack is for individual enjoyment for satiety and relaxation. The 90ml value pack provides the perfect drink to accompany children’s food packs as they head off to school.



Hollandia Yoghurt can also be enjoyed with your favourite local snack like Masa, Gurasa, Dan Wake and Kilishi as a tasty treat. It is available in affordable pack sizes.



CHI Limited Marketing Director, Mrs. Toyin Nnodi, encouraged consumers across Northern Nigeria to continue to enjoy their favourite drinking yoghurt for its high quality, delicious taste and wholesome nourishment for active replenishment.



“We know that Hollandia Yoghurt continues to fit into the local consumption need and way of life of our esteemed consumers across Northern Nigeria. Hollandia Yoghurt offers quality nutritional benefits, convenience as well as value, and we are glad that positive consumer perception of the brand is driving its market leadership in the region,” she said.



Hollandia Yoghurt is available in two variants of Plain Sweetened and Strawberry, and it comes in five different pack sizes of 1Ltr, 500ml, 315ml, 180ml and 90ml.

Since its introduction into the Nigerian market, Hollandia Lactose Free Milk has been at the forefront of educating consumers on the challenges of lactose sensitivity, striking at the heart of the leading cause of dairy wariness - Lactose Intolerance.

With the aim of creating a community of consumers making conscious decisions on lactose sensitivity, Hollandia Lactose Free Milk is driving conversations across multiple engagement platforms in a creative, simple and relatable manner, delivering key messages of a wholesome healthy experience.

The brand is creating awareness with advertisement on Out of Home platforms, as well as activities in the digital space educating consumers on the challenges of lactose intolerance, the benefits of milk and proffering solutions.

Only recently, the issue of Lactose Intolerance was one of the focal points of discussion during the Hollandia Dairy Day Conference in May. Mrs. Amaka Nwaora, a nutrition consultant and Speaker at the conference stated that lactose intolerance is an impaired ability to digest lactose, a sugar found in milk and other dairy products.

She noted that while lactose intolerance is not dangerous, its symptoms like abdominal pain, bloating, flatulence, nausea, and diarrhea can be distressing. Mrs. Nwaora encouraged lactose sensitive consumers not to avoid milk because of its numerous health benefits but to explore lactose free milk like Hollandia Lactose Free Milk to eliminate this discomfort.

With a high number of lactose sensitive consumers, it is unusual that there are so few lactose free milk products to choose from, further highlighting the importance of Hollandia’s offering.

Hollandia Lactose Free Milk, the only Ready-to-Drink (RTD) lactose free milk in Nigeria, is a 100% lactose free easy-to-digest milk which contains Calcium and essential Vitamin D for strong bones and teeth development.

It is also a rich source of Vitamin A, B-Vitamins, Vitamin E, and Protein which support a healthier immune system. Hollandia Lactose Free Milk is a great tasting milk that is ideal for direct consumption, or use with beverages and milk-complementary meals.

CHI Limited Marketing Director, Mrs. Toyin Nnodi, stated that the brand will continue to explore platforms to create awareness on lactose sensitivity and engage consumers with interest to take action.

“Many people avoid dairy because of lactose intolerance concerns. Our message is simple, Hollandia Lactose Free Milk offers a wholesome healthy experience without discomfort. You can safely choose Hollandia Lactose Free Milk and still enjoy all the taste and nutritious goodness of milk to meet your body’s need,” she stated.

Milk is one of the most nutritious foods, and this explains why it remains a popular choice for people of all ages. However, as consumer lifestyles evolves, so will their desire for milk targeted at meeting their specific needs for healthy dairy nourishment and nutrition they need.

In her presentation during this year’s Hollandia Dairy Day Conference, Cynthia Onyekwere, a Senior Dietitian at the Lagos State University Teaching Hospital stated that milk is a wholesome food which contains vitamins & minerals for healthy bones and teeth, muscle health, boosting body immunity and rehydration.

She stated that consumers should take milk daily to meet their nutritional needs and even adapt the partially skimmed milk option like Hollandia Slim Evaporated Milk for nutrition conscious consumers because it also contains all the nourishing benefits of milk to ensure optimal health.

Laide Benson, a school teacher in Lagos noted that since the introduction of Hollandia Slim Evaporated Milk, she has adopted the milk to suit her nutritional needs. She stated that despite her initial hesitation to go for the milk, it has been rewarding so far.

“Hollandia Slim Evaporated Milk has rekindled my relationship with milk in a nutrition conscious manner. It is also a creamy and tasty complement for my tea, coffee, hot chocolate, as well as other food, without feeling like I am sacrificing taste and creamy flavour,” she added.

Hollandia Slim Evaporated Milk contains essential vitamins & minerals such as Calcium, Magnesium and Phosphorus. Calcium is the primary source of promoting and maintaining healthy teeth and bones.

Magnesium is essential to ensure the proper functioning of the heart and blood pressure regulation. Vitamins B2 & B12 improve your energy level & body growth, while Vitamin D3 promotes healthy nervous system & improves brain function.

Brand Manager, Hollandia Slim Evaporated Milk, Ademola Mafikuyomi, stated that Hollandia Slim Evaporated Milk will continue to appeal to consumers looking for a partially skimmed milk with high nutritional value.


“Although more consumers are now opting for Hollandia Slim Evaporated Milk, it is important to note that Hollandia Slim Evaporated Milk is a partially skimmed nourishing and healthy milk with high Calcium. It is a great source of healthy nutrition for those who desire the goodness of milk with their varying diet,” he said.

Chi Exotic has launched a new mixology campaign to showcase numerous exotic mocktail recipes that are sure to excite, inspire, delight, and encourage consumers to explore creative ways to mix and enjoy their great tasting Chi Exotic fruit juice nectar brand.

Whether relaxing at home, hanging out with friends, or celebrating a special occasion, exotic drinks are always in style. In partnership with a Mixologist, Chi Exotic developed a series of videos that showcase a range of easy-to-prepare mocktail drinks. The different recipes are easy to replicate and consumers can try any of them at home to derive that exotic taste they always love.

The great-tasting mocktails include Chi Exotic Sunset, Fruity Chivita Mocktail, Exotic Ginger-Orange, Oliver Twist by Chivita, Chi Exotic Passion-Berry, and Exotic Passion Magnito, and can be reviewed on the Chi Exotic brand’s social media pages. Consumers are encouraged to follow the brand’s social media pages (YouTube, Facebook and Instagram: @ChivitaJuices) to experience the delightful recipes and get inspiration for their exotic drinks for every occasion.

Marketing Director for CHI Limited, Toyin Nnodi, stated that the Chi Exotic mixology campaign is one of the creative ways the brand seeks to engage and inspire consumers, by showing them easy-to-prepare mocktail recipes using their favourite Chi Exotic variants.

“Although the campaign showcases the lead Chi Exotic Pineapple Coconut variant in the videos, consumers should remember that their favourite Mocktails can also be made using the other Chi Exotic variants, Multifruita and Mango. We are confident that as consumers get inspired by the campaign, they will continue to enjoy the unique, exciting, and superior taste of the Chi Exotic range of variants in their favourite mocktail drinks during any occasion” she stated.

Chi Exotic Pineapple Coconut Nectar is available in 1Litre, 500ml, 315ml, 150ml and 330ml Cans, while Chi Exotic Mango Nectar and Chi Exotic Multifruita Nectar are available in 1Litre packs.

They say practice makes perfect, and that is certainly true when it comes to cooking. Cooking meals at home alone or with your family and friends on a regular basis will help refine your skills and offer an opportunity to indulge in exciting meals. In view of this, families can look forward to a return for the second season of Mercy’s Menu, an online reality cooking show hosted by versatile actress Mercy Johnson-Okojie in partnership with leading evaporated milk brand, Hollandia Evap Milk.



The show which premiered on August 12, will feature exclusive content for audiences, including quick, easy, exciting meal recipes and helpful cooking tips in 8 weekly episodes. The Mercy Menu show promises to be lots of fun to watch and will feature her intimate experience of cooking with some of your favourite celebrities as guests, including Maryam Apaokagi (popularly known as Taaooma), Funke Akindele Bello and Mary Remmy Njoku.



It will be aired on Mercy Johnson-Okojie and Hollandia Evap Milk’s Facebook, Instagram and YouTube pages every Thursday. Three viewers will have the opportunity to win exciting prizes every week through participation in a special social media trivia contest highlighted during the show.



Mercy’s Menu is designed to enhance Hollandia Evap Milk’s bond with consumers by inspiring them with exciting meal recipes for their everyday lifestyle. It is also a platform to reiterate Hollandia Evap Milk’s nurturing and nourishing health benefits to every member of the family.



Hollandia Evap Milk is a creamy, tasty, nourishing, all-rounder evaporated milk and contains the right nutrients for a healthy breakfast. Hollandia Evap Milk is rich in B-vitamins, Calcium and Vitamin D.



Brand Manager, Hollandia Evap Milk, Ademola Mafikuyomi, said that cooking connects people in many ways. The Mercy’s Menu show will offer families the choice of culinary tips, exciting meals, fun & nourishing moments



“We are here to bring joy to families and friends with easy recipes and activities that will help them make the most of the season, and who better than Mercy Johnson-Okojie to share her take on classic recipes to remind us all of how much fun we can have together in the kitchen,” he said.



Award-winning actress, Mercy Johnson-Okojie, expressed delight at the opportunity and stated that “it is incredibly important to enjoy every single moment with the people you love by inspiring them to enjoy simple pleasures like cooking with the support and right nourishment from Hollandia Evap Milk.”


Hollandia Evap Milk is available in 60g, 120g and 190g pack sizes, and can be purchased at CHI Shoppes, departmental stores, neighborhood kiosks, markets, as well as supermarkets across Nigeria.

Nigeria’s leading fruit juice brand, Chivita, has launched a new communication campaign tagged Chivita with Meals. The campaign is designed to inspire consumers to continue enjoying the quality nourishment Chivita juices provide, and to associate Chivita with everyday meal moments through consumption of Chivita with their meals in-home or out of home.

The range of Chivita juices (Chivita 100%, Chivita Active, Chi Exotic, Happy Hour by Chivita, and Chivita Ice Tea) are a great combination of taste and nourishment which complement your everyday meals. The Chivita with Meals campaign therefore aligns with the popular trend amongst Nigerians who enhance their everyday dining experiences by complementing great tasting meals with nourishing beverages.

Complementing Chivita fruit juices, specifically anyone of the range of Chivita 100% healthy variants, with your breakfast meals is a good way to kick-start your mornings, as these products are packed with essential vitamins and minerals to boost your overall health. Drinking any of the Chivita fruit juices, for example Chivita Active or Happy Hour by Chivita, is a great way to finish off your meals & snacks.

Deployed across different communication channels including Print, Digital, and Out of Home, the Chivita with Meals campaign will be executed in different cities and regions across the country. The visually stimulating images showing different, familiar meals which appeal and connect with the culture, traditions and ethnicity of the diverse Nigerian population.

The Chivita with Meals images have been mostly paired with 2 favourite products from the Chivita family – Chi Exotic and Chivita Ice Tea. According to Brand Manager, Mr. Oladapo Olanrewaju, “we developed our exciting communication in response to consumer feedback that tells us these 2 flavours are consumer favourites for pairing with meals, which gives them that great, pleasurable meal experience every day.”

Chivita range of fruit juices – Chivita 100%, Chivita Active, Chi Exotic, Happy Hour by Chivita, and Chivita Ice Tea – are the number one choice of fruit juices for Nigerian consumers. Not only are Chivita juices great tasting fruit juice beverages, they are also a daily source of nourishment, rejuvenation and refreshment, to individuals and Nigerian families.

Speaking on the newly launched campaign, CHI Limited Marketing Director, Mrs. Toyin Nnodi, stated that, “The Chivita With Meals campaign aims to reinforce the fact that Chivita is the perfect fruit juice complement for your daily meals.”

“The Chivita with Meals campaign reminds health conscious consumers that Chivita has a range of healthy and nutritious fruit juice options that complement their daily meals and snacks. Any one of our Chivita fruit juices with your meal not only delights your taste buds, but also contributes to boosting your immunity and supporting your goal towards achieving good, optimum health,” she said.

CHI Limited has unveiled Chivita Active Zest, a new and exciting sub-brand under the Chivita Active franchise. The launch intends to disrupt the mid-pack segment of the juice category by fulfilling the growing consumer demand for a healthy on-the-go beverage to support their active lifestyle without compromising on great taste, convenience, and enhanced nourishment.

Chivita Active Zest comes in a premium 330ml Can format, and it is made from a mix of citrus fruits with all-natural ingredients, no artificial preservatives, and flavours.

Additionally, Chivita Active Zest is fortified with vitamin C for immunity support, is a good source of vitamin B1 and D3 for faster body metabolism. Chivita Active Zest also contains calcium for optimum bone health, making it a smart choice to get the right dose of essential vitamins and minerals for a healthy active life on the go.

The new Chivita Active Zest 330ml Can exudes confidence and style, and appeals to the youth, providing satisfaction and refreshment away from home in line with changing lifestyle trends.

CHI Limited Marketing Director, Mrs. Toyin Nnodi, stated that the new Chivita Active Zest premium 330ml Can is designed to provide a healthy and natural on-the-go option for trendy consumers desirous of a beverage option that compliments their non-stop active lifestyle.

“We are excited to introduce the new Chivita Active Zest in a premium 330ml Can that guarantees ease of handling and appeal, which makes it a format of choice for young consumers. In addition, with its all-natural ingredients, we are confident Chivita Active Zest will connect with trendy consumers as the preferred on-the-go beverage companion of choice for a healthy active life,” she said.

Leading dairy brand, Hollandia, has held the maiden edition of its Hollandia Dairy Day. This event is a public interest initiative undertaken by CHI Limited, makers of the Hollandia brand, to raise awareness about the nutritious value of dairy products and how daily consumption plays a key role in achieving optimum health.

The theme for this year’s event, “Dairy Nourishment to Support Healthy Living”, was informed by the need to highlight the role dairy consumption plays in our everyday nourishment.

Speaking, the Head of Legal/Public Affairs & Corporate Communications, CHI Limited, Mr. Israel Dan’Auta, drew attention to the low dairy consumption figures in Nigeria and stressed the need for daily dairy consumption. He expressed confidence that the “Hollandia Dairy Day conference will be an effective forum for discussing the way forward in dairy nutrition, setting priorities as well as connecting with today's consumers at a deeper and more meaningful level.”

In partnership with health, nutrition and communication experts who were carefully selected, CHI Limited hopes to empower consumers to consider consumption of dairy products in their diets every day.

One of the guest speakers, Senior Dietitian at the Lagos University Teaching Hospital, Cynthia Onyekwere, highlighted that dairy has been categorized as a major food group and has recommended daily portions for each individual. She stated that despite this, the intake of dairy in Nigeria has been relatively low (10 to 20 litres per capita consumption).

She noted that dairy products provide good sources macro and micro nutrients such as calcium; protein, phosphorous, vitamin D and A. “One cup of yoghurt meets about a quarter of our daily protein needs, nearly half of our daily requirement of calcium and two third of our daily need of phosphorous. While a cup of milk meets a third of our daily requirement of vitamin D and one sixth of our daily needs of vitamin A,” she concluded.

Another guest speaker, Amaka Okwesilieze Nwaora, a Nutrition Consultant/Public Health Expert stated that milk naturally contains many nutrients and only relatively few calories. “Regular consumption of milk and dairy products is recommended for all age groups as they are indispensable in every phase of our lives. Children need vital nutrients in milk to grow up in good health, while milk helps adults get the vital nutrients they need. Older people need milk calcium for strong bones and teeth,” she added.

Hollandia Dairy Day will also draw attention to the Hollandia corporate social responsibility activities through its Hollandia Nuture’A’Child Initiative, an initiative aimed at eliminating malnutrition amongst children.

Hollandia Nurture A Child Initiative providing dairy nourishment to Children in IDP Camps and Orphanages in Abuja. Below is the Visit to Durumi, Karonmangogo and Kuje IDP Camps

Leading premium fruit juice brand, Chivita 100%, emerged as the Best Premium Quality Natural Fruit Juice Brand of the Decade at the recently held West Africa Brands Excellence Awards in Lagos to mark its 10th anniversary of recognizing excellence and to celebrate the 2021 winners.

The West Africa Brands Excellence Awards is awarded annually to companies, agencies & brands that have been consistent in delivering impressive results within the 12 months of review, as well as to individuals who have shown true achievements in their respective sectors.

The award is a recognition of Chivita 100%’s market leadership in the fruit juice category as it continues to be at the forefront of enlightening and promoting 100% fruit juice consumption for everyday wellness.

Chivita 100% is a Proudly Nigerian premium fruit juice produced from best quality real natural fruits with no added sugar, no artificial colors, and no preservatives. It is perfect as a daily source of vitamins, minerals, and antioxidants, which provide nourishment for health-conscious consumers.
According to the Institute of Brand Management of Nigeria, the organizers of the 10th West Africa Brands Excellence Awards, “Chivita 100% has been recognized as the fruit juice brand of the decade because of its immense contributions to the growth, development, continuous innovation, and market leadership in the fruit juice category of the Nigerian Fast Moving Consumer Goods (FMCG) industry.”

Speaking on the award, Managing Director of CHI Limited, Mr. Deepanjan Roy, thanked its organizers for recognizing Chivita 100%’s strides for innovative excellence in the last decade.

“The fruit juice brand of the decade award for Chivita 100% is a positive scorecard of our efforts to maintain dominance in the fruit juice category through innovation, consumer satisfaction and driving the 100% fruit juice consumption narrative in Nigeria through advocacy and engagements,” he added.

Chivita 100% offers consumers a range of nourishing 100% fruit juice choices. It is available in 1Litre pack size in five variants – Orange, Apple, Pineapple, Red Grape, and Real Lychee.

Consumers have extolled the qualities and health benefits of Hollandia Slim Evaporated Milk, barely three months after it was introduced into the Nigerian market by CHI Limited. For them, it provides a nourishing evaporated milk option that helps to complement their healthy, trendy and confident lifestyle.

As more consumers embrace the healthy lifestyle, they are increasingly adopting healthy dairy complements for weight maintenance and personal confidence. Hollandia Slim Evaporated Milk is a nourishing 50% less fat evaporated milk targeted at consumers conscious of their health and desirous of an optimum weight and body shape.


Hollandia Slim Evaporated Milk is a partially skimmed evaporated milk product with 50% less fat, higher Protein, Calcium, Magnesium, Phosphorus, seven B-Vitamins and Vitamin D3. It is the first of its kind in the low-fat segment of the evaporated milk category in Nigeria.

Helen Bassey, a management consultant, said she cares very much about what she consumes and Hollandia Slim Evaporated Milk holds a special attraction for her because of its 50% less fat content. She noted that the milk fits the bill for consumers like her in their journey to maintain her ideal body shape.

“I would say my body shape is in between. I am neither slim nor fat, but I love my body shape the way it is. There are people who are a little chubby and they love their shape that way. However, I do my best to stay fit and embrace a healthy lifestyle. I used to be concerned about what milk I consume in order to maintain my weight; however, I am pleased that Hollandia Slim Evaporated Milk enables me to indulge in the goodness of milk and help maintain my body shape with confidence,” she stated.

For Michael Okoruwa, a Lagos based IT expert, the new Hollandia Slim Evaporated Milk appeals to both gender as he has found the milk useful for both healthy nourishment and achieving his body goals.

“My colleague in the office brought this milk to my attention with her daily usage to complement varied diets. Like some people, I initially thought the milk was for weight loss or slim people but upon closer look and enquiry, I found out it was essentially a nourishing and healthy milk with 50% less fat than normal milk. It was useful in helping me stay in shape and healthy,” he noted.

Brand Manager, Hollandia Slim Evaporated Milk, Mrs. Bose Ogunyemi, stated that the positive consumer feedback since the introduction of Hollandia Slim Evaporated Milk was a testament to how the brand has resonated with consumers in their quest to balance dairy nourishment and their body goals.

“With 50% less fat, and high Vitamin and Mineral contents, Hollandia Slim Evaporated Milk offers dairy nourishment as a part of a healthy lifestyle for weight maintenance. Having an active lifestyle coupled with a healthy diet will help consumers achieve their body goals. It does not make you lose body weight neither is it suited for only slim people. We believe that as the positive word on the brand spreads, more consumers would be encouraged to try Hollandia Slim Evaporated Milk with their varied diets that complement a healthy lifestyle,” she stated.

Hollandia Slim Evaporated Milk is available in 60g, 120g, and 190g pack sizes which retail for N50, N100 and N150 respectively. The products can be purchased in supermarkets, departmental stores, markets, neighbourhood stores, and kiosks across Nigeria, the company said.

In an effort to reinforce its leadership in the fruit drink segment for children, Capri-Sun launched a national consumer awareness campaign to reiterate its all-natural ingredient recipe as a healthier option that supports the long term growth and development of children.
This was amplified nationwide with an effective media campaign on Print Publications, Television, Out-of-Home, and Digital, targeting parents who want the best for their children.
Leading on from this, a few health nutritionists have lent expert opinion on the nutritional benefits of Capri-Sun Fruit Drink. They emphasized the importance of Capri-Sun’s ‘Clean Recipe’ that ensures the use of only premium natural ingredients extracted from the best of fruits, thereby guaranteeing optimal retention of fruit contents as superior to chemically manufactured fruit drinks lacking in nutritional value.
Kemi Lawal, a Dietitian and Nutritionist with Hopewell Nutrition, stated that in the case of fruit drinks, using natural ingredients means that most nutrients from its original state will be present in the product.
“As nutritionists, we always recommend the consumption of food and drinks made with all-natural ingredients because of its numerous health benefits. Capri-Sun falls into this category for kids with its unique processing that ensures no artificial colours, no artificial sweeteners, flavours and preservatives,” she noted.
For Tope Brown, a Nutritionist, it is important for parents to keep a tab on what their kids consume as unwholesome fruit drinks could be detrimental to their wellbeing.
“Parents constantly tell us of their preference for fruit drinks made with all-natural ingredients for their kids. Unwholesome fruit drinks add no value and we encourage them to enable their kids develop a healthy relationship with fruit drinks made with “Clean Recipe” like Capri-Sun for their long term growth and development,” he added.
Capri-Sun offers a convenient way to hydrate with a natural taste that appeals to kids. It is made with all-natural ingredients - that means no artificial colours, no artificial sweeteners, no artificial flavours and no preservatives.
Capri-Sun is available in Orange and Apple variants and comes in 200ml and 100ml fun pouches. It can be purchased in all departmental stores, neighborhood shops, open markets and supermarkets located nationwide.

In its quest to continually advance the dairy milk conversation in Nigeria, CHI Limited is relentless in its drive to innovate and set new category benchmarks in the drinking milk segment with its ready-to-drink Hollandia UHT Milk.
Retailing at N600, Hollandia UHT Milk is a wholesome ready-to-drink milk that does not require mixing with water. Thus, it delivers value with its convenience and rich creamy taste. Available in two variants of Full Cream and Low Fat, Hollandia UHT Milk is produced using a 6-layer aseptic and hygienic packaging process to give it a high level of protection and guarantee a longer shelf life. While the Full Cream variant can be taken by anyone, the Low Fat variant is for lovers of a nutritious milk that suits their diet-conscious lifestyle.
Hollandia UHT Milk is a rich tasting complement to hot beverages like tea, cocoa beverage or coffee. It can also be used in making smoothies and is an ideal accompaniment for snacks as well as meals, especially when cold.
Hollandia UHT Milk is a good source of Protein, Calcium and Phosphorus. Protein is essential for making enzymes, hormones and antibodies. It is also an important building block of bones, muscles, cartilage, skin, blood and the body’s immunity. While Calcium helps to maintain strong bones and supports our nerves to carry messages from the brain to different parts of the body, Phosphorus helps in the formation of strong teeth.
According to Tony Ogbonna, Brand Manager (Hollandia), Hollandia UHT Milk’s convenience, rich taste and healthy nourishment are at the core of the product’s values which has endeared the brand to consumers.
“We are aware of consumer expectations from us. The growing popularity of Hollandia UHT Milk is a result of its varying beneficial qualities tailored to meet consumer lifestyle needs in an increasingly dynamic market,” he said.
Both variants of Hollandia UHT Milk are available in 1Litre pack size and can be purchased at CHI Shoppe, Departmental Stores and Neighborhood Shops across Nigeria. So; you can enjoy the creamy goodness of Hollandia UHT Milk in every glass, wherever, whenever.

Leading fruit juice brand, Chivita, holds its 2nd Annual Chivita World Juice Day Event today. The Annual Chivita World Juice Day is a public interest initiative undertaken by CHI Limited, makers of the Chivita brand of fruit juices, to deepen conversations on consumption of 100% fruit juice thus enabling healthy living and happier lives for all Nigerians.

The theme for this year’s edition of the event, “Fruit Juice: The Smart Secret of Boosting Immunity”, was informed by the need to highlight the beneficial properties of consumption of 100% fruit juice to support the body’s immune system in order to promote everyday wellness.

Speaking about the event, the Managing Director of CHI Limited, Mr. Deepanjan Roy, emphasized the need for 100% fruit juice consumption as a smart way of supporting immune function during the COVID19 era and beyond. He said while the global pandemic has challenged systems everywhere, it has also raised social consciousness on healthy diets and lifestyle.

In partnership with health and nutrition experts who were carefully selected to share their perspectives on how Nigerians can defend themselves from within through fruit juice consumption, CHI Limited hopes to empower consumers to consider daily consumption of a glass of 100% fruit juice as a smart choice in their daily health routine.



One of the Guest Speakers and Principal Dietician with the National Orthopedic Hospital Igbobi, Mrs. Adejoke Adeniji, listed the benefits of consumption of 100% fruit juice to include strengthening of the immune system, aiding of digestion, weight loss and prevention of allergies and ailments from entering the system.



“Consumption of 100% fruit juice is a valuable source of nutrients that are bioactive and can support the immune system by fighting free radicals and also reducing fatigue. While not postulating that fruit juice can prevent or protect against COVID-19, available facts show that drinking a glass of 100% fruit juice daily can boost Vitamin-C and folate intake and, by so doing, support the optimal functioning of the body’s immune system,” she said.



In celebration of this year’s event, there has been a sustained drive to create consumer awareness and drum up anticipation across several touch points including Guest Appearances on National TV Stations, Radio Hypes and Call-in Sessions, Out-of-Home Displays, Engagements on Social Media platforms, Article publication on Print Publications, and In-store CHI-Shoppe promotions aimed at rewarding the brand’s consumers.



About CHI Limited: Incorporated in 1980, CHI Limited is a market leader in the food & beverage sector in Nigeria. Each of its product offerings within the juice & dairy beverage and snacks categories in which it operates are category leaders which are loved for their great taste and high quality nutrition. With its ISO 22000 certified state of the art manufacturing facility, CHI deploys advanced processing and packaging technology in making all its products.

CHI has established footprints in urban and rural Nigeria through a large network of depot operations across the country. In addition, CHI prides itself as being one of the few Fast Moving Consumer Goods (FMCG) companies who export quality food and beverage products to other African countries.



Its passion for excellence and commitment to sustainable development is exemplified in its continuous efforts to provide the best foods and beverages to its consumers. Through its continuous investments in manufacturing and related infrastructure projects, CHI currently provides direct employment to about 4,500 people and indirect employment to over 112,500 people through its robust value chain.

Chivita Active, Nigeria’s leading fruit juice brand for a healthy and active lifestyle, is reinforcing its reputation of being at the forefront of encouraging consumers to embrace health and wellness. The brand has continued to do so by raising awareness and motivating consumers to adopt an active lifestyle, as the community of consumers who strive for wellness continues to grow.

In 2018, Chivita Active launched the C’mon Get Active campaign to position the brand as an enabler for a healthy, active life. Since then, the social consciousness for active health and wellness has grown steadily as more consumers integrate consumption of the nourishing Chivita Active into their daily routine, as they position it as a partner in their journey for a healthy lifestyle.

This health and wellness trend is increasingly being adopted by millions of consumers in the midst of the on-going COVID-19 pandemic. Research shows that people who drink fruit juice daily have greater energy, improved immune systems, and a reduced risk of infection and disease. As a result, they live happier, more active, more productive, and balanced lifestyles.

Drinking fruit juices like Chivita Active is a convenient way to consume fruits and vegetables that provide the essential vitamins, minerals and nutrients - Vitamin C, Magnesium, Calcium, Potassium, and Iron, which support proper function of the body’s metabolism, as well as boost normal function of the immune system.

Jide Dipeolu, a fitness instructor at the Gbagada Hospital playground, emphasized the need for Nigerians to embrace a regimen of gaining nourishment from daily juice consumption to boost the body’s immune function and promote optimum health and wellness.

“I lead a team of three fitness enthusiasts on a daily exercise routine to help them stay active and be more productive. Part of my active healthy routine includes taking a pack of Chivita Active Fruit Juice along for the exercises. Its great taste and healthy nourishment is significant to supporting my active routine and its nutrients boost proper function of my immune system,” he said.

Assistant Brand Manager, Chivita, Oladapo Olanrewaju, noted that through the C’mon Get Active campaign, the Chivita Active brand would continue to connect with and support the aspirations of consumers for living a healthy and active life.

“Since 2018 when we launched the C’mon Get Active campaign, we have raised consumer consciousness towards health and wellness. We continue to reiterate that even as we face the on-going COVID-19 pandemic, Chivita Active fruit juice supports Nigerians by providing some of the daily required vitamins, minerals, and nutrients they need to carry out their daily activities and keep their bodies nourished and healthy,” he stated.

Chivita Active fruit juice is available in two exciting blends of 6 Citrus Mixed Fruit Juice (available in 2 convenient pack sizes of 1litre and 315ml) and the Vegetable & Fruits variants, Carrot and Orange which comes in the 1L pack. Chivita Active fruit juice can be purchased from supermarkets, shopping malls, neighbourhood stores, open markets and other locations across the country.

On 1 October, Netflix will mark the 60th anniversary of Nigeria’s Independence Day by introducing the ‘Naija to the World’ collection on the service - a curated content collection that highlights Nigerian storytellers and talent who have elevated Nigeria’s creative industry recognition around the world.

The collection can be found on netflix.com/naijatotheworld (or search ‘Naija to the World’ on the service) and will be available globally, featuring over 90 Nigerian films and series starring some of Nigeria’s most prolific talent both behind and in front of the camera. The titles have been curated into various rows to make it easy for members to discover stories that suit whatever mood they’re in. These include Critically-Acclaimed Nigerian Films, Nollywood Thrillers, Nollywood Romantic Films, Nollywood Comedies, Nollywood Crime Films, Nollywood Dramas and Nigerian Screen Queens with film featuring Nigeria’s lead actresses like Genevieve Nnaji, Rita Dominic, Kate Henshaw, Omoni Oboli, Zainab Balogun, Funke Akindele, Kehinde Bankole to name a few.

As the world’s leading entertainment service, Netflix is in a unique position to showcase local talent and stories made by Nigerians to members around the world in 190 countries. “Nigerian storytellers have long been successful in telling great stories - these stories are now travelling far beyond Africa and are loved by audiences in different parts of the world,” says Ben Amadasun, Netflix’s Director of Licensing and Co-productions in Africa. “We’re excited to bring this curated collection that will allow our members around the world to celebrate Nigerian storytellers and talent and enjoy their great stories that showcase the rich Nigeria culture, traditions,food, music, fashion, lifestyle and history.”

Along with a wide variety of best-in-class library content across genres, members will also have access to new titles that will join the Naija to the World collection this October. Journey of an African Colony; The Making of Nigeria, a new docu-series from Nigeria-based Quramo Productions will make its timely debut on the service globally on 1 October. The seven-part docu-series will take Netflix members on a journey of Nigeria’s history from colonization, its part in world history and its march to independence. The documentary is produced by Quramo Productions in association with Nemsia Films and is led by Executive Producer Gbemi Shasore, directed by BB Sasore and produced by Funmbi Ogunbanwo.

Another much-anticipated new titlemaking its global premiere on the service on 2 October is Òlòtūré from Mo Abudu’s EbonyLife studios which tells the story of a young female journalist who goes undercover as a prostitute to expose a human trafficking syndicate. What she finds is a world of exploited women and ruthless violence. Òlòtūré is directed by Kenneth Gyang and the cast of this crime drama includes Sharon Ooja, Omowunmi Dada, Omoni Oboli, Blossom Chukwujekwu, Wofai Fada and more.

Not only is the collection packed with stories from a great diversity of actors, directors, and producers, but there’s also something for everyone. Netflix invites you to immerse yourself in Nigerian stories and celebrate with the Nigerian heroes of entertainment on the service. We know they have many more stories to tell…

-- Ranging from a young adult series to crime drama and comedy films, the slate brings on the best of Nigerian storytelling --


Netflix, the world's leading Internet entertainment service, today announced a brand new Nigerian original series in the pipeline plus three new Nigerian branded films licensed to Netflix. The new series and films, which are at different stages of production while others are ready to premiere, will join the growing slate of Nigerian content on the service and debut to 193 million members in 190 countries around the world.


An untitled young adult drama series created and produced by Inkblot Productions and follows the story of ‘Ishaya’, a charismatic teenager and talented artist from a poor family, whose dreams suddenly appear within reach when a prestigious scholarship to the most exclusive school in the country catapults him into the luxurious world of Nigeria's 1% - all while a huge secret threatens his newfound status and, ultimately, his family's safety. Created by Chinaza Onuzo and Dami Elebe who serve as Executive Producer and head writer respectively, the 6-episode series will be directed by Chinaza, Tope Oshin and Niyi Akinmolayan. Funke Akindele is confirmed to join as one of the lead characters with more details on casting to follow. Zulumoke Oyibo and Damola Ademola will also serve as executive producers.


“Netflix is proud to continue to invest in more original content from Nigeria. We’re also thrilled to grow our existing creative partnerships while forming new ones with Chinaza and the amazing Inkblot team who will now join the growing list of Nigerian partners including Mo Abudu, Kemi Adetiba and Kunle Afolayan to bring more Nigerian stories onto the service,” says Dorothy Ghettuba, the lead for African Originals at Netflix. “We look forward to partnering with the Inkblot team to bring this exciting young adult series to life.”


Chinaza adds “We’re thrilled to be partnering with the Netflix team to tell the story of Nigerian youth on a global scale. We cannot wait to share with the world what it feels like to grow up in one of the most dynamic countries on the planet.”


Three much-anticipated Nigerian films by some of Nigeria's most prolific filmmakers, Mo Abudu, Kunle Afolayan and Kemi Adetiba - each one featuring a star-studded cast, will premiere on Netflix. These include:


Òlòtūré is the story of a young female journalist who goes undercover as a prostitute to expose a human trafficking syndicate. What she finds is a world of exploited women and ruthless violence. Set in Lagos, Nigeria, Òlòtūré is a film that is part of Netflix’s partnership with Mo Abudu and her production company, Ebonylife. The title will launch globally on October 2nd, 2020 and the trailer has been released today here. Òlòtūré is directed by Kenneth Gyang and the cast of this crime drama includes Sharon Ooja, Omowunmi Dada, Omoni Oboli, Blossom Chukwujekwu, Wofai Fada and more.


Citation, from director Kunle Afolayan and produced by Golden Effects Pictures will also launch globally on November 6th 2020. Citation is a coming-of-age story of ‘Moremi’, a bright young university student who forms a bond with her charismatic and well-connected professor who subsequently sexually harasses her. The film follows Moremi’s quest for justice. Casting includes Jimmy Jean Louis, Gabriel Afolayan, Ini Edo, Joke Silva, Adjetey Anang and introduces newcomer Temi Otedola.


King of Boys II is the sequel to director Kemi Adetiba's 2018 crime thriller in which a businesswoman and crime boss is drawn into a power struggle that threatens all she holds dear. The film, which launches globally in the first half of 2021, begins with Eniola Salami's triumphant return (after a five-year exile) to her beloved Lagos City. Not content with the prospect of a fresh start, she immediately resumes her quest to launder her underworld might into legitimate political power -- this time aiming even higher than before. The film features returning stars Sola Sobowale, Remilekun "Reminisce" Safaru, Tobechukwu "iLLBliss" Ejiofor, and Toni Tones, and adds Richard Mofe-Damijo, Nse Ikpe-Etim, and Efa Iwara to the cast.


“These Netflix Original films demonstrate how we’re building a home for the best-in-class Nigerian content for our members in Nigeria and beyond,” says Ben Amadasun, Netflix’s Director of Licensing and Co-productions in Africa. “It’s amazing to see how Nigerian films and series resonate with audiences around the world. By making it easy for people to watch films and shows from other countries, we can help them build empathy and develop a shared understanding of the world”.


Please reference the following URLs in your coverage:

www.netflix.com/farfromhome

www.netflix.com/oloture

www.netflix.com/citation

www.netflix.com/kingofboys2


-Ends-



About Netflix

Netflix is the world's leading internet entertainment service with over 193 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without adverts or commitments.


Inkblot Productions

Inkblot Productions is one of the leading production companies in Nigeria, producing 14 films since 2015 including the Wedding Party Series, Up North, The Set Up and many more. Inkblot prides itself on creating premium Nigerian content for local and global audiences.


Golden Effects Pictures

Golden Effects Pictures is a film production company founded in July 2005 by the award-winning filmmaker, Kunle Afolayan. The Company's core competence in its vast experience are in film production, editing, film equipment rentals, and film consulting. The company strongly believes in making generally accepted and socially conscious films for the public consumption without compromising standards. Golden Effects Pictures has evolved over the years with its subsidiary KAP Motion Pictures as a dedicated content production arm.


About EbonyLife Media

EbonyLife is Nigeria’s foremost media group, dedicated to telling a full range of African stories to a global audience, through a range of co-production deals with leading Hollywood studios. The company has produced over 5,000 hours of original television shows that reflect a multidimensional African reality that is pioneering, cosmopolitan and progressive. As a feature film producer, EbonyLife has produced six titles, three of which are the highest grossing movies of all time at the Nigerian box office.



About KAV LTD

Kemi Adetiba Visuals is a Nigerian independent production company behind some of the country’s most celebrated music videos, television/web series, commercials, and most recently the box office smash, King of Boys. KAV is helmed by eponymous director/filmmaker Kemi Adetiba, along with her brother, producer/photographer Remi Adetiba.

-- Ranging from a young adult series to crime drama and comedy films, the slate brings on the best of Nigerian storytelling --


Lagos, Nigeria - September TBC, 2020 - Netflix, the world's leading Internet entertainment service, today announced a brand new Nigerian original series in the pipeline plus three new Nigerian branded films licensed to Netflix. The new series and films, which are at different stages of production while others are ready to premiere, will join the growing slate of Nigerian content on the service and debut to 193 million members in 190 countries around the world.


An untitled young adult drama series created and produced by Inkblot Productions and follows the story of ‘Ishaya’, a charismatic teenager and talented artist from a poor family, whose dreams suddenly appear within reach when a prestigious scholarship to the most exclusive school in the country catapults him into the luxurious world of Nigeria's 1% - all while a huge secret threatens his newfound status and, ultimately, his family's safety. Created by Chinaza Onuzo and Dami Elebe who serve as Executive Producer and head writer respectively, the 6-episode series will be directed by Chinaza, Tope Oshin and Niyi Akinmolayan. Funke Akindele is confirmed to join as one of the lead characters with more details on casting to follow. Zulumoke Oyibo and Damola Ademola will also serve as executive producers.


“Netflix is proud to continue to invest in more original content from Nigeria. We’re also thrilled to grow our existing creative partnerships while forming new ones with Chinaza and the amazing Inkblot team who will now join the growing list of Nigerian partners including Mo Abudu, Kemi Adetiba and Kunle Afolayan to bring more Nigerian stories onto the service,” says Dorothy Ghettuba, the lead for African Originals at Netflix. “We look forward to partnering with the Inkblot team to bring this exciting young adult series to life.”


Chinaza adds “We’re thrilled to be partnering with the Netflix team to tell the story of Nigerian youth on a global scale. We cannot wait to share with the world what it feels like to grow up in one of the most dynamic countries on the planet.”


Three much-anticipated Nigerian films by some of Nigeria's most prolific filmmakers, Mo Abudu, Kunle Afolayan and Kemi Adetiba - each one featuring a star-studded cast, will premiere on Netflix. These include:


Òlòtūré is the story of a young female journalist who goes undercover as a prostitute to expose a human trafficking syndicate. What she finds is a world of exploited women and ruthless violence. Set in Lagos, Nigeria, Òlòtūré is a film that is part of Netflix’s partnership with Mo Abudu and her production company, Ebonylife. The title will launch globally on October 2nd, 2020 and the trailer has been released today here. Òlòtūré is directed by Kenneth Gyang and the cast of this crime drama includes Sharon Ooja, Omowunmi Dada, Omoni Oboli, Blossom Chukwujekwu, Wofai Fada and more.


Citation, from director Kunle Afolayan and produced by Golden Effects Pictures will also launch globally on November 6th 2020. Citation is a coming-of-age story of ‘Moremi’, a bright young university student who forms a bond with her charismatic and well-connected professor who subsequently sexually harasses her. The film follows Moremi’s quest for justice. Casting includes Jimmy Jean Louis, Gabriel Afolayan, Ini Edo, Joke Silva, Adjetey Anang and introduces newcomer Temi Otedola.


King of Boys II is the sequel to director Kemi Adetiba's 2018 crime thriller in which a businesswoman and crime boss is drawn into a power struggle that threatens all she holds dear. The film, which launches globally in the first half of 2021, begins with Eniola Salami's triumphant return (after a five-year exile) to her beloved Lagos City. Not content with the prospect of a fresh start, she immediately resumes her quest to launder her underworld might into legitimate political power -- this time aiming even higher than before. The film features returning stars Sola Sobowale, Remilekun "Reminisce" Safaru, Tobechukwu "iLLBliss" Ejiofor, and Toni Tones, and adds Richard Mofe-Damijo, Nse Ikpe-Etim, and Efa Iwara to the cast.


“These Netflix Original films demonstrate how we’re building a home for the best-in-class Nigerian content for our members in Nigeria and beyond,” says Ben Amadasun, Netflix’s Director of Licensing and Co-productions in Africa. “It’s amazing to see how Nigerian films and series resonate with audiences around the world. By making it easy for people to watch films and shows from other countries, we can help them build empathy and develop a shared understanding of the world”.


Please reference the following URLs in your coverage:

www.netflix.com/farfromhome

www.netflix.com/oloture

www.netflix.com/citation

www.netflix.com/kingofboys2


-Ends-



About Netflix

Netflix is the world's leading internet entertainment service with over 193 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without adverts or commitments.


Inkblot Productions

Inkblot Productions is one of the leading production companies in Nigeria, producing 14 films since 2015 including the Wedding Party Series, Up North, The Set Up and many more. Inkblot prides itself on creating premium Nigerian content for local and global audiences.


Golden Effects Pictures

Golden Effects Pictures is a film production company founded in July 2005 by the award-winning filmmaker, Kunle Afolayan. The Company's core competence in its vast experience are in film production, editing, film equipment rentals, and film consulting. The company strongly believes in making generally accepted and socially conscious films for the public consumption without compromising standards. Golden Effects Pictures has evolved over the years with its subsidiary KAP Motion Pictures as a dedicated content production arm.


About EbonyLife Media

EbonyLife is Nigeria’s foremost media group, dedicated to telling a full range of African stories to a global audience, through a range of co-production deals with leading Hollywood studios. The company has produced over 5,000 hours of original television shows that reflect a multidimensional African reality that is pioneering, cosmopolitan and progressive. As a feature film producer, EbonyLife has produced six titles, three of which are the highest grossing movies of all time at the Nigerian box office.



About KAV LTD

Kemi Adetiba Visuals is a Nigerian independent production company behind some of the country’s most celebrated music videos, television/web series, commercials, and most recently the box office smash, King of Boys. KAV is helmed by eponymous director/filmmaker Kemi Adetiba, along with her brother, producer/photographer Remi Adetiba.

The recent introduction of Chi Exotic and Chivita Ice Tea in 330ml cans to the Nigerian market is gaining positive consumer reviews as its popularity soars. The innovative Cans are resonating with consumers, particularly millennials, who are increasingly relating to them at the times when they need fruity nourishment and natural refreshment.
The Chi Exotic and Chivita Ice Tea 330ml cans has become an ideal choice for millennials and many others alike, not just because they are contemporary, but also because they are convenient and easy to carry, thereby complementing the consumers’ lifestyle.
A cross section of consumers recently interviewed confirm that the Chi Exotic and Chivita Ice Tea 330ml cans have the same great taste as the products in the Tetra Pak packaging. They agree that carrying and drinking from the new Chivita Cans exudes confidence and style.
One of the consumers who expressed his opinion on the new Chivita Cans was Timothy Ugwu, a Lagos based journalist. He noted that the popularity of the Chi Exotic and Chivita Ice Tea 330ml cans among millennials can be attributed to the creativity of the Marketing Campaign which features emojis that are portrayed in a unique way that expresses the Nigerian diversity in a cool and trendy manner.
“I have seen the “Chivita New Cool Cans’’ Television commercials severally and believe that as long as the brand keeps coming up with new and exciting ways to engage and be relevant to consumer needs, they would continue to remain the preferred fruit juices choice.” he said
According to Toyin Nnodi, Marketing Director, CHI Limited, “Chi Exotic and Chivita Ice Tea in the new and attractive 330ml Can is the latest innovation from Chivita. We desired to launch Nigeria’s favourite fruit juice brand in a new and exciting but relevant format that would meet consumers’ needs. We are glad that our recent launch has achieved genuine consumer appeal; the positive feedback we’ve received from consumers and other stakeholders has been fantastic.”
Brand Manager, Chivita, Ademola Mafikuyomi, re-iterated, “At the retail price of N150 per can, we have provided our Chivita juices in yet another affordable pack format. The convenience of this trendy, on-the-go 330ml Can packaging would ensure that our consumers continue to get the same natural refreshing taste, fruity nourishment, and satisfaction that they desire in another packaging choice to choose from.”
For market watchers, the innovative packaging strategy of CHI Limited to target hip, trendy, and on-the-go consumers is a step in the right direction. The Chivita 330ml Can would further deepen market penetration in the mid-size packaging segment for the Chivita brand that is already the leader in Nigeria’s fruit juice market.
Chi Exotic Pineapple Coconut & Chivita Ice Tea Lemon in 330ml Cans at the affordable retail price of N150 per can be purchased in Chi Shoppes, supermarkets, departmental stores, markets, and neighborhood stores across the country.

CHI Limited said it has donated cartons of nourishing Hollandia Evaporated Milk to several non-governmental organisations, frontline medical workers, and members of the most vulnerable population affected by the pandemic in different communities.

A statement explained that the donation of Hollandia Evaporated Milk would help ease the challenges of vulnerable communities currently experiencing inadequate nutrition, and support health workers by providing healthy dairy nourishment to boost their immunity and wellness as they remain in the frontline fighting to save the lives of people infected with the corona virus disease.

Beneficiaries of the latest gesture by CHI Limited include Nigerian Red Cross Society (Lagos Branch), Nursing and Midwifery Council of Nigeria (Lagos Chapter), Heritage Homes and Orphanage, as well as Old Peoples’ Home (Lagos State Ministry of Youth, Sports and Social Development).



Chi Limited donated 15,000 cartons of Hollandia Evap Milk to the COVID-19 Presidential Taskforce and to several Isolation & Treatment Centers across States of the Federation.

“Hollandia Evaporated Milk is a rich source of calcium and vitamins B1, B6, B12 & D – nutrients which can help to boost the body’s immune system.

“With body building protein, fat and carbohydrates which are also contained in the product, medical experts have confirmed that having a healthy immune system is especially important to defend the body against infections from viruses, bacteria and other illnesses,” the statement added.

Managing Director of CHI Limited, Mr. Deepanjan Roy, said the company has been at the forefront of providing quality, healthy and nourishing products through its Hollandia dairy products to frontline health workers and vulnerable members of society during the ongoing COVID -19 pandemic.

“As a socially responsive company, our aim is to support organisations in delivering the healthy nourishment that Hollandia Evaporated Milk provides to medical workers and economically vulnerable groups during this challenging time when maintaining good health is of utmost priority.” he said.

Nollywood has been at the epicentre of the African entertainment industry, creating stars and producing content that’s resonated with fans across the continent. This year, Netflix joins hands with some of Nigeria’s most talented creatives to bring their unique stories to the world. With this newfound access to the global stage, the powerful stories crafted by Nigerian creatives will now enjoy a worldwide audience.
Ben Amadasun, Netflix’s Director of Content Acquisition and Co-Productions in Africa who hails from Nigeria explains: “Great stories come from anywhere in the world, and Africa is full of incredible stories that we finally get to share with the world. We have a wealth of fables that have been passed down from generations, and Netflix has a great opportunity to bring those stories to the forefront, which will resonate all over the world.’’
According to Actress and Director Genevieve Nnaji (Lionheart), “We have amazing talent and we haven’t had an adequate platform to showcase our talent across the board. It’s a good thing, especially for upcoming artists who want a chance. We have so many more stories to tell.”
In the pipeline is the Nigerian Netflix Original, Untitled Akin Omotoso directed by accomplished filmmaker Akin Omotoso, starring Kate Henshaw, Ade Layoe, Richard Mofe Damijo and Joke Silva amongst others. This six-part series, announced in February 2020, is set in contemporary Nigeria and shot in Lagos. There is little doubt that the upcoming projects will find a welcoming audience on the service - as Kate says: “African content will resonate around the world because there are Africans all over the world, not just in Africa. ”
Acclaimed filmmaker Akin Omotoso adds, “It is my firm belief that a great story will always find a receptive audience, regardless of where it’s from, or how different the world is from their own reality. Ultimately, people want great entertainment, compelling storylines and powerful acting. Netflix represents an incredible opportunity to get Nigerian stories to 190 countries - it’s an indescribable moment for the Nigerian production industry, and we’re thrilled to share our stories with the world.”
“For so long I’ve been fortunate enough to experience how African content can, in fact, travel and this investment by Netflix is going to help grow the African industry and get our stories out there,” says Mo Abudu, CEO of EbonyLife which has several licensed titles including The Wedding Party, Castle & Castle and Fifty on the service and recently signed a groundbreaking partnership with Netflix to create multiple titles including the on-screen adaptations of literary works by two critically-acclaimed Nigerian authors: a series based on contemporary author, Lola Shoneyin’s best-selling debut novel, The Secret Lives of Baba Segi's Wives and a film adaptation of Death And The King's Horseman, a play by 1986 Nobel Prize laureate in Literature, author, poet & playwright, Wole Soyinka. “The stories that come from Nollywood are stories of the Nigerian people. These stories are uniquely African and they are told by creatives who live, breathe and are born from African culture”. Celebrated filmmaker and actor Kunle Afolayan (Mokalik, The CEO, The Figurine) further adds, “I believe so much in my culture and I’ll do everything possible to use audiovisual to project, preach, educate and also preserve the same culture. Aside from entertainment, you can educate, and you can inform.’’
Kenyan-born, Dorothy Ghettuba who leads African Originals for Netflix explains that “our continent has a wealth of diversity, multiplicity, and beauty in stories that have yet to be told and we want to be top of mind for creators in Nigeria, especially when it comes to stories they haven’t had a chance to tell yet.”
On recognising the significance of African stories on a global platform like Netflix, Abudu adds, “We can only continue to rise and do better with how we tell our stories to those who are receiving it. This step that Netflix is taking is going to help grow the African industry and get our stories out there”.
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Food constitutes one of the most important factors for achieving and maintaining general well-being, a report has stated.
It, therefore, noted that the choices one makes determine the quality of his physical, mental and emotional health.

According to the report, while there are several brands in the fruit drink category targeted at children and currently competing for leadership through various offerings, one brand that has stood out for having a ‘Clean Recipe’ was Capri-Sun.

It noted that while many brands are a mixture of artificial colours, artificial flavours, artificial sweeteners and preservatives, Capri-Sun maintains leadership in this category because it contains natural ingredients that can contribute to the growth and development of children.



“It is important for individuals to be conscious of the foods and beverages they consume. Specifically, in the case of children, because they are not able to make informed decisions, it is the role of parents to ensure that their children are consuming foods and beverages that are safe for consumption and of high quality – this refers to foods and beverages that have a ‘Clean Recipe.’

“A Clean Recipe essentially means foods or beverages made from natural ingredients with no artificial colours, no artificial sweeteners, no artificial flavors and no added preservatives. For some time now, the introduction of several unwholesome fruit drinks made for children have been generating conversations around the benefits these drinks offer.

“It is important for parents to know that when their kids consume these unwholesome fruit drinks, they not only miss out on all the benefits of taking fruit drinks made from premium natural ingredients, but they also leave their children’s health vulnerable to the long term implications from the ingredients within these products,” it added.

Furthermore, it pointed out that concerns have been raised on the possible link between food additives and neurological development deficiencies, including Attention Deficit Hyperactivity Disorder (ADHD) in children.

A number of recent studies have been performed worldwide to explore the possible relationship between food colourings and ADHD in children. A 2012 analysis of studies co-authored by Joel Nigg, professor of psychiatry, pediatrics and behavioral neuroscience at Oregon Health & Science University showed that studies support the link between additives and hyperactivity.

The study also stated that food additives may also be a source of allergic reactions, including anaphylaxis and asthma. Noting that hypersensitivity reactions to certain foods are appearing more often than ever, particularly in children, it called for further exploration of the possible links between allergic reactions and food colourings and flavourings.

“The ‘Clean Recipe’ of Capri-Sun follows in the tradition of Chi Limited, one of the most admired companies in the food & beverage industry in Nigeria. Its unique production processes ensure the use of only premium natural ingredients and quality packaging that guarantees optimal retention of fruit contents.

“Capri-Sun can be consumed by young children any day, anytime, and anywhere, on its own or with meals. It is perfect for lunchboxes, picnics, after school activities, family days out, on-the-go, etc,” it added.

In line with its commitment to support the Federal and State Government’s response to the COVID-19 pandemic in Nigeria, Chi Limited has announced the donation of some of its products to the COVID-19 Presidential Taskforce and to several Isolation & Treatment Centers across States of the Federation.

The donation, which included 15,000 packs of Hollandia Evap Milk, will provide significant and much needed support in the fight against the virus. Hollandia Evap Milk provides the nourishment the body needs and is an essential requirement for both healthcare workers who are at the frontline tackling the pandemic, and patients undergoing treatment at this time.

Chi Limited expressed appreciation to healthcare professionals and other frontline workers for their tireless and unrelenting efforts in the fight against the COVID-19 pandemic. As a responsible corporate citizen, the company is committed to providing healthy nourishment for frontline medical personnel as they work to make a difference in the lives of the Nigerian population.

Hollandia Evap Milk is fortified with nutrients such as Calcium and Vitamins D, B1, B6, and B12 which can help to boost the body’s immune system. Also contained in the product are body building Proteins, Fats, and Carbohydrates. As medical experts have confirmed, having a healthy immune system is especially important to defend the body against viruses, bacteria and other illnesses.

Managing Director of Chi Limited, Mr. Deepanjan Roy, commended the Government, Health professionals, and other key stakeholders who have been at the forefront of combating the COVID-19 pandemic. He noted that, “In the midst of this crisis, our frontline healthcare workers are being tasked like never before. We commend and thank them for their dedication, commitment and relentless efforts at this trying time.”

“We understand the challenges that COVID-19 currently poses to our communities. We are grateful to be able to give back by supporting our healthcare workers and those affected by the COVID-19 disease who are currently in Isolation & Treatment Centers across the country. With our nourishing Hollandia Evap Milk, we can provide them with the required nutrition they need at this time. We believe that together, we can beat this,” Mr. Roy stated.