₦airaland Forum

Hollandia ChocoMalt Drink, Nigeria’s first ready-to-drink chocolate, malt and milk drink, is now available in a new 180ml pack. The new pack is intended to provide an entry point for adults and upsize for kids, while building on the commercial success the brand is enjoying following its launch in 2017.
Retailing at N100, the new 180ml pack comes handy with a straw, and is affordable and convenient, with the promise of instant “sharp sharp” nutrition to consumers.
For consumers, Hollandia ChocoMalt Drink which is filled with the goodness of milk, energy giving malt and delicious chocolate, will take away the hassles and inconvenience involved in preparing Choco-based beverage drink the traditional way because it can be consumed immediately after opening.
The new Hollandia ChocoMalt Drink 180ml pack size is expected to consolidate the growth and rising market appeal of the brand, as well as make the product available to a wider spectrum of young consumers who desire a satisfying and functional beverage that can be consumed at any time.
According to the Managing Director, Chi Limited, Mr. Deepanjan Roy, the growing popularity of Hollandia ChocoMalt Drink reflects how its ready-to-drink convenience and quality instant nutrition is driving consumer demand for packaging sizes tailored ever more precisely to their specific lifestyle needs in an increasingly dynamic market.
“We are aware of consumer expectations from us, and the new Hollandia Choco Malt Drink 180ml pack is a great example of how we are innovating with pack sizes to satisfy consumers’ demand,” he said.
The Hollandia ChocoMalt Drink 180ml pack size now joins the 315ml and 100ml pack sizes on the market shelves. It is available at all departmental stores and neighborhood shops located across Nigeria.

Hollandia ChocoMalt Drink, Nigeria’s first ready-to-drink chocolate, malt and milk drink, is now available in a new 180ml pack. The new pack is intended to provide an entry point for adults and upsize for kids, while building on the commercial success the brand is enjoying following its launch in 2017.
Retailing at N100, the new 180ml pack comes handy with a straw, and is affordable and convenient, with the promise of instant “sharp sharp” nutrition to consumers.
For consumers, Hollandia ChocoMalt Drink which is filled with the goodness of milk, energy giving malt and delicious chocolate, will take away the hassles and inconvenience involved in preparing Choco-based beverage drink the traditional way because it can be consumed immediately after opening.
The new Hollandia ChocoMalt Drink 180ml pack size is expected to consolidate the growth and rising market appeal of the brand, as well as make the product available to a wider spectrum of young consumers who desire a satisfying and functional beverage that can be consumed at any time.
According to the Managing Director, Chi Limited, Mr. Deepanjan Roy, the growing popularity of Hollandia ChocoMalt Drink reflects how its ready-to-drink convenience and quality instant nutrition is driving consumer demand for packaging sizes tailored ever more precisely to their specific lifestyle needs in an increasingly dynamic market.
“We are aware of consumer expectations from us, and the new Hollandia Choco Malt Drink 180ml pack is a great example of how we are innovating with pack sizes to satisfy consumers’ demand,” he said.
The Hollandia ChocoMalt Drink 180ml pack size now joins the 315ml and 100ml pack sizes on the market shelves. It is available at all departmental stores and neighborhood shops located across Nigeria.

Chi Ice Tea, one of the fastest growing brands from Chi Limited, is now Chivita Ice Tea. As part of the rebrand seen as a strategic move to integrate with the Masterbrand Chivita, Chivita Ice Tea now comes in a new product pack that is more aspirational, modern and trendy, with the promise of the same refreshing goodness.
With an exciting logo that reflects its new positioning under the Chivita Masterbrand, the product’s innovative back of pack prominently features its health benefits, product quality and consumer benefits. The pack’s design also has a top to bottom label that is bolder, visually disruptive and combines perfectly with the colour pallet.
Chivita Ice Tea’s new pack design also reveals images of fruits, premium natural tea leaves and tea flow which depict the rare exciting blend of natural tea extracts with real fruits to provide consumers a delightful and natural great-tasting beverage for rejuvenation.
It is expected that the new product pack would energize the brand in the marketplace and endear Chivita Ice Tea to a growing number of consumers who have embraced a tea drinking culture because of its antioxidant properties and vitamins which rejuvenate and invigorate the mind, as well as the body.
Commenting about the product rebranding, Marketing Director of Chi Limited, Mr. Probal Bhattacharya said that the overall objectives of developing a fresh visual identity for Chivita Ice Tea is essential not only to key the product into the Chivita Masterbrand, but also to reinforce its attribute of rejuvenation through more appealing visuals that evoke its refreshingly natural goodness.
“Chivita Ice Tea’s new pack design aims to communicate the brand’s core value of rejuvenation and natural refreshment with essential imageries that are attractive and differentiating. We are confident that the new visual identity will appeal to loyal consumers and strike a chord with a new consumer base desirous of its tasty natural refreshment,” he added.
Made from premium natural tea leaves with delicious fruity flavors, Chivita Ice Tea is available in two variants of Lemon and Peach. It comes in 1Litre, 315ml and 150ml pack sizes.

Chi Exotic Nectar, one of Nigeria’s most admired fruit nectar drink has unveiled a new 150ml pack size for its hugely popular Pineapple Coconut product variant. Offering the same superior taste which the brand is renowned and cherished for, the 150ml pack is a strategic move to provide distinctive refreshment to a wider spectrum of Nigerian consumers.
Retailing at N50, the 150ml Chi Exotic Pineapple Coconut pack is a product line innovation that comes at a pocket friendly price. It is the result of deploying consumer insights, innovation and identification of positioning territories to drive brand growth in a dynamic market environment.
The Chi Exotic Pineapple Coconut 150ml pack size’s rich unique fruity blend offers an irresistible taste and distinctive refreshment that makes it ideal for indulgence and relaxation. Its superior taste and trendy pack size connects with the taste preferences and healthy choices of a youthful consumer segment.
According to a Brand analyst with Pride Communications, Linus Nwokoji, the fruit juice segment of market is becoming driven by competition, retail power and local consumer choices that increasingly determines brand and product line extension trajectory.
“The Chi Exotic Pineapple Coconut 150ml pack size is an innovative way to invigorate the market with its affordable N50 retail price. Its superior taste is sure to enable it trigger more demand, maintain market dominance as well as improve penetration in geographical markets” he stated
Speaking on the introduction of the new pack size, Chi Limited’s Marketing Director, Mr. Probal Bhattacharya, said the Chi Exotic Pineapple Coconut 150ml pack size demonstrates the brand’s resolve to deepen its market reach by offering consumers an affordable option without compromising their quest for distinctive refreshment and indulgent taste.
“We are confident about the prospects of the new Chi Exotic Pineapple Coconut 150ml pack size. The 150ml pack size was introduced to align with the demand and choices of consumers by availing them the same healthy great tasting juice, but at a price point that is both pocket friendly and value driven” he added
The new Chi Exotic Pineapple Coconut 150ml pack adds to the currently existing 1Ltr, 500ml and 315ml handy pack size. It can be purchased in any Chi Shoppe, neighborhood kiosks and departmental stores across Nigeria.

Chi Limited, makers of Happy Hour by Chivita Fruit Drink, have launched Frooty Happy Hour by Chivita. The new fruit drink which is available in 100ml pouches is touted as a healthy, refreshing, fruit flavoured drink with exciting variants that offer an instant shot of refreshment for consumers.
Retailing at a N25 price point, Frooty Happy Hour by Chivita is currently viewed as the most affordable quality product in the market. It is a healthy beverage as it offers natural fruity benefits as well as provides high quality refreshment for the mind and body.
Along with its handy pack size which resonates with an upwardly mobile youthful consumer segment desirous of rejuvenating satisfaction anytime and anywhere, Frooty Happy Hour by Chivita further seeks to increase its appeal and create a connection with consumers with three intriguing variants of Orange, Pineapple and Red Berries.
The brand’s tagline of “a shot of refreshment” highlights a consistent and memorable brand message that communicates its promise of unrivalled refreshment. At its core is a promise to deliver a shot of affordable fruity refreshing goodness with each consumer experience.
Speaking about the new product, Managing Director of Chi Limited, Deepanjan Roy, said that Frooty Happy Hour by Chivita was introduced to invigorate and tap into a market demand for more affordable options of great tasting, refreshing and healthy drinks.
“Frooty Happy Hour by Chivita is an invitation to consumers to experience a refreshing drink but more importantly, to do so at a price point of N25, which is more affordable to meet a growing demand and offer consumers added value for healthy refreshment for every hour,” he noted.
Frooty Happy Hour by Chivita 100ml pouches are currently available in roadside kiosks, Chi Shoppe, departmental stores and Neighbourhood shops across Nigeria.

The story of a young man Chukwudi Ani who pregnanted his cousin sister one Rosemary Ani has taken another twist and dimension. It would be recall that live affairs started after the sister visited him for holidays some years back leading to pregnancy which is frowned and forbidden according to the tradition of people of Nara Unateze. HRH Igwe Nathan Ogbu the paramount ruler of Nara has demand that both the young man and the girl should return home for cleansing of the land. One of the villagers who does not want his name printed told our correspondent that Chukwudi has repeatedly ignored to come home from his base in Lagos for the cleansing because him and his sister would dance round the Orie market stack naked while other animals sacrifice would be performed as required by their tradition. It was also gathered that Chief Dickson Ani who is Chukwudi's father passed away because of atrocities of his son. One year later Chief Okonkwo Ani who is Rosemary's father and Chukwudi's uncle died, two years later Chukwudi's mother Mrs Grace Ani died. A strong message and delegates from Nara was sent to Lagos to speak with Chukwudi to return home for his mother's burial which Chukwudi promised and later fulfilled and came home for his mother's burial , a day after the burial the immediate family members assembled to appeal to Chukwudi to convince his sister to return home for the cleansing of the land as well as stop further unfortunate deaths in their family. Further troubles ensued when one Mr.Osita Okonkwo called Chukwudi with abusive names leading to fight between both of them and Chukwudi picked a bottle broke it and stabbed Osita on the neck. Osita died three days later in the hospital. The matter has been reported to police at Nara police station. It is believed Chukwudi is at large or hiding somewhere because the police has traced him to his house and office address in Lagos. It's now from accusation of atrocity to murderer for Chukwudi.

At the recently held Marketing Edge Awards in Lagos, Chivita emerged as the Outstanding Juice Brand of the Year. Having won the award in 2016, the brand’s recognition once again highlights its consistency and clear market dominance in the juice beverage category.
For keen industry watchers, the Marketing Edge Awards offered a veritable platform to celebrate creativity, innovation, marketing and sustainability for brands, corporate institutions and distinguished personalities.
Known as a high quality natural fruit juice brand, whose evolution and strategic drive for market leadership has been fueled by superior product quality, innovation, effective consumer engagement activities and an enviable brand loyalty, Chivita through its array of fruit juices like Chivita 100%, Chivita Active, Chi Exotic, Happy Hour by Chivita, Chi Ice Tea and Capri Sonne, has become a household name as a result of its popularity amongst consumers.
Buoyed by a value proposition that has further widened its competitive edge in the juice category, Chivita takes pride in its no added sugar and no preservatives composition. The brand’s refreshing value, superior taste, good nutrition, healthy standard as well as smart packaging designs continue to appeal to millions of health conscious consumers across all ages who have made it an integral part of their daily nutritional addition and healthy lifestyle choices.
According to the organizers of the Marketing Edge Awards, the nomination of Chivita for the Outstanding Juice Brand of the Year Award was a result of painstaking review and assessment of the patriotic contributions of the brand to the growth, development and continuing evolution of the juice segment of the Nigerian FMCG industry.
“The brand’s commitment to the enthronement and sustenance of global best practices in the industry as well as its impactful strides in the face of daunting challenges, especially over the last one year, very well positioned it for such recognition and celebration,” they stated.
Chi Limited’s Managing Director, Mr. Deepanjan Roy, expressed pleasure at the award and reiterated that Chivita has constantly innovated over the years by anticipating trends and focusing on consumer expectations to build a formidable brand that is a huge delight to fruit juice consumers.
“In line with best practices, we would continue to sustain the confidence consumers have invested in Chivita as the preferred fruit juice brand for health, nutrition and refreshment, by ensuring the highest standards of product quality, and consumer benefits,” he said.
The recognition for Chivita is seen as another milestone for a brand that has continually grown its mind share by effective communication campaigns, innovation, and consumer satisfaction.
This award joins a growing list of recognition awards for Chi Limited which includes most recently, Manufacturers Association of Nigeria’s (MAN) 50th Annual General Meeting and Awards 2018 for Best Kept Industrial Premises, The Guardian Manufacturing Excellence Award 2017 for Beverage Manufacturing Company of the Year, Chivita Active Vegetable Fruit Nectar and Hollandia Choco Malt Drink category wins at the 2017 Marketing World Awards, “Most Innovative FMCG Company” at the Top 50 Brands Nigeria Award, as well as the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017.
Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks, yogurts and value added dairy beverages in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.
In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia ChocoMalt to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meat Pie and CHI Classic Cake.

A grassroots soccer coach in Agege, Lagos, Mr Chinedu Johnson, has thrown his weight behind the recently launched Chivita’s C’mon Get Active campaign aimed at making Nigerians to develop healthy livestyle.
The C’mon Get Active campaign represents a shift for consumers like himself who are desirous of a healthy beverage to support their daily activities without compromise on great taste, convenience and enhanced nourishment.
on great taste, convenience and enhanced nourishment.
“As a soccer coach, I have had the privilege of supervising numerous young people through daily fitness regimen. They are passionate about achieving their fitness goals and wellness through active health as well as enhanced nourishment from Chivita Active that supports to keep them focused,” he narrated.
Another Nigerian very much interested in healthy lifestyle, Mrs. Adewunmi Akintola, a marketing executive, a long walk in the morning or evening after work to a few light indoor exercises, are part of her daily regimen to stay healthy. She therefore urged more people to adopt active lifestyle habits that are beneficial and convenient.
“With the daily physical exertion for wellness comes nourishment from Chivita Active. The C’mon Get Active campaign has made the brand an easy recall for me and my friends as we nudge each other on our amazing journey of wellness,” she added.
Speaking on the campaign, Chi Limited’s Marketing Director, Mr. Probal Bhattacharya, explained that the objective of Chivita Active’s C’mon Get Active campaign to challenge consumers to say yes to active health was being achieved based on numerous positive consumer feedbacks received.
“We are still observing the trends and are excited by the responses so far. The C’mon Get Active campaign would continue to raise awareness and motivate, as the community of consumers who have voted for wellness through active health continues to grow,” he stressed.
Few months after Chivita Active launched its new campaign, C’mon Get Active, to position the brand as an enabler for a healthy active life, the campaign is already inspiring a new social movement for consumers who are voting for active health by easily integrating Chivita Active into their daily routine as a partner in their journey for improved wellness and healthy lifestyle.
The Chivita Active C’mon Get Active campaign, which is being driven across multiple engagement platforms is very relatable to consumers because it is creative, simple and straight to the point in delivering key messages of wholesome nourishment, active health and wellness.
Across Nigeria, #C’monGetActive continues to trend in the digital space offering consumers an opportunity to share their active health routine story and encourage one another.
Analysts have commended the campaign for leveraging on the brand’s enabling role for regular healthy lifestyle activities to drive consumer preference and purchase intentions.
They contend that the campaign reflects deep insights on the shift in consumption pattern as a result of growing social consciousness of wellness through active health, and Chivita Active’s brand purpose resonates with consumers who are already thinking in that direction.

Through International recruitment firm – PriceWaterHouse Coopers, the Family Homes Funds has launched a recruitment campaign to secure top quality capacity to deliver an ambitious. affordable housing programme as a key aspect of the Government’s Social Intervention Programme.
By 2023, the Family Homes Funds – a special purpose investment vehicle having the Nigerian Sovereign Investment Authority and the Federal Ministry of Finance Incorporated as founding shareholders – aims to have supported the development of over 500,000 homes and 1.5m jobs for Nigerians on low income.
Towards that goal, the Funds has recently completed the construction of 400 homes with an average cost of N3.5m in Grand Luvu, Nasarawa State – part of over 4,000 homes under construction in 5 states namely Ogun, Nasarawa, Kano, Delta and Kaduna. A further 30,000 homes are at advanced stages of negotiation with development partners and will commence by November 2018. As the new company builds capacity through the ongoing recruitment campaign, it will achieve a program of 80,000 homes by December 2019.
Creation of new jobs is a critical element of the Funds programme. Ongoing investments are already making a real difference with over 13,000 jobs created and about 360,000 to be created from current development pipeline. The Grand Luvu Project in Nasarawa State has created about 8000 jobs .

The story is no different for Abu Imtiaz, a graduate of Accounting from Kaduna Polytechnic, who before now wasn’t employed, but is now engaged as an accountant on site
According to officials of the Fund “…Our focus is to create homes that people, particularly those on low income can afford but beyond that, ensure that we provide opportunity for them to earn decent wages consistently through our investment in these projects. We have spent the last 9months building very strong foundations for a major take off and now we should start seeing the results…..affordable homes and jobs for local people”

At the recently held Marketing Edge Awards in Lagos, Chivita emerged as the Outstanding Juice Brand of the Year. Having won the award in 2016, the brand’s recognition once again highlights its consistency and clear market dominance in the juice beverage category.
For keen industry watchers, the Marketing Edge Awards offered a veritable platform to celebrate creativity, innovation, marketing and sustainability for brands, corporate institutions and distinguished personalities.
Known as a high quality natural fruit juice brand, whose evolution and strategic drive for market leadership has been fueled by superior product quality, innovation, effective consumer engagement activities and an enviable brand loyalty, Chivita through its array of fruit juices like Chivita 100%, Chivita Active, Chi Exotic, Happy Hour by Chivita, Chi Ice Tea and Capri Sonne, has become a household name as a result of its popularity amongst consumers.
Buoyed by a value proposition that has further widened its competitive edge in the juice category, Chivita takes pride in its no added sugar and no preservatives composition. The brand’s refreshing value, superior taste, good nutrition, healthy standard as well as smart packaging designs continue to appeal to millions of health conscious consumers across all ages who have made it an integral part of their daily nutritional addition and healthy lifestyle choices.
According to the organizers of the Marketing Edge Awards, the nomination of Chivita for the Outstanding Juice Brand of the Year Award was a result of painstaking review and assessment of the patriotic contributions of the brand to the growth, development and continuing evolution of the juice segment of the Nigerian FMCG industry.
“The brand’s commitment to the enthronement and sustenance of global best practices in the industry as well as its impactful strides in the face of daunting challenges, especially over the last one year, very well positioned it for such recognition and celebration,” they stated.
Chi Limited’s Managing Director, Mr. Deepanjan Roy, expressed pleasure at the award and reiterated that Chivita has constantly innovated over the years by anticipating trends and focusing on consumer expectations to build a formidable brand that is a huge delight to fruit juice consumers.
“In line with best practices, we would continue to sustain the confidence consumers have invested in Chivita as the preferred fruit juice brand for health, nutrition and refreshment, by ensuring the highest standards of product quality, and consumer benefits,” he said.
The recognition for Chivita is seen as another milestone for a brand that has continually grown its mind share by effective communication campaigns, innovation, and consumer satisfaction.
This award joins a growing list of recognition awards for Chi Limited which includes most recently, Manufacturers Association of Nigeria’s (MAN) 50th Annual General Meeting and Awards 2018 for Best Kept Industrial Premises, The Guardian Manufacturing Excellence Award 2017 for Beverage Manufacturing Company of the Year, Chivita Active Vegetable Fruit Nectar and Hollandia Choco Malt Drink category wins at the 2017 Marketing World Awards, “Most Innovative FMCG Company” at the Top 50 Brands Nigeria Award, as well as the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017.
Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks, yogurts and value added dairy beverages in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.
In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia ChocoMalt to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meat Pie and CHI Classic Cake.

Few months after Chivita Active launched its new campaign, C’mon Get Active, to position the brand as an enabler for a healthy active life, the campaign is already inspiring a new social movement for consumers who are voting for active health by easily integrating Chivita Active into their daily routine as a partner in their journey for improved wellness and healthy lifestyle.
The Chivita Active C’mon Get Active campaign, which is being driven across multiple engagement platforms is very relatable to consumers because it is creative, simple and straight to the point in delivering key messages of wholesome nourishment, active health and wellness. Across Nigeria, #C’monGetActive continues to trend in the digital space offering consumers an opportunity to share their active health routine story and encourage one another.
Analysts have commended the campaign for leveraging on the brand’s enabling role for regular healthy lifestyle activities to drive consumer preference and purchase intentions. They contend that the campaign reflects deep insights on the shift in consumption pattern as a result of growing social consciousness of wellness through active health, and Chivita Active’s brand purpose resonates with consumers who are already thinking in that direction.
For Chinedu Johnson, a grassroots soccer coach in Agege, Chivita Active represents a shift for consumers like himself who are desirous of a healthy beverage to support their daily activities without compromise on great taste, convenience and enhanced nourishment.
“As a soccer coach, I have had the privilege of supervising numerous young people through daily fitness regimen. They are passionate about achieving their fitness goals and wellness through active health as well as enhanced nourishment from Chivita Active that supports to keep them focused,” he said.
According to Mrs. Adewunmi Akintola, a marketing executive, from taking a long walk in the morning or evening after work to a few light indoor exercises, the need to stay healthy has necessitated more people adopting active lifestyle habits that are beneficial and convenient.
“With the daily physical exertion for wellness comes nourishment from Chivita Active. The C’mon Get Active campaign has made the brand an easy recall for me and my friends as we nudge each other on our amazing journey of wellness,” she added.
Speaking on the campaign, Chi Limited’s Marketing Director, Mr. Probal Bhattacharya, explained that the objective of Chivita Active’s C’mon Get Active campaign to challenge consumers to say YES to active health was being achieved based on numerous positive consumer feedbacks received.
“We are still observing the trends and are excited by the responses so far. The C’mon Get Active campaign would continue to raise awareness and motivate, as the community of consumers who have voted for wellness through active health continues to grow,” he stressed.
Chivita Active is available in four exciting blends of 6 Citrus Fruits and the Vegetables + Fruits variants: Carrot and Orange, Beetroot and Grape, Beetroot and Apple.

Nigeria’s leading kids fruit drink, Capri-Sonne, is aiming to create further brand engagement with the launch of its Express Yourself Campaign. Renowned for offering unique experiences with its signature taste, playful pouch and exciting consumer engagements, the campaign which entails the introduction of Capri-Sonne Emoji Pouches, looks to encourage kids to creatively express themselves with iconic emoji symbols.
The distinct Capri-Sonne pouches which are already generating a buzz of excitement are seen as an innovative way to build affinity with kids in an age where virtual communication has revolutionized the way people communicate and express themselves. Emojis are small colourful digital images or icons used to express an idea or emotion. They are increasingly popular and widely adopted by kids as an unofficial universal language in everyday communication.

With eight different “emojis”, the Capri-Sonne limited edition pouches portray various exciting expressions that will fascinate and stir interest in kids to express themselves whilst having a taste of fun. The campaign connects through its pouches that showcase heroic, stylish, artistic and other expressive emojis that offer opportunities for kids to gain more knowledge, as well as build confidence.

According to Mrs. Theresa Amadi, a primary school teacher, employing emoji icons as a tool to help children understand emotions and express themselves can be really beneficial in early learning stages. Deploying these emojis on the Capri-Sonne pouch is a delightful way to strengthen the bond with the brand because children generally love Capri-Sonne for its delicious taste and as a valuable addition in their school bags.

“The new Capri-Sonne pouch is a brilliant approach to engage kids in their space because it gives them more reasons to be creative, employ critical thinking, express themselves, and most importantly, to do all of these whilst having fun,” she said.

Speaking on the Capri-Sonne Express Yourself Campaign, Chi Limited’s Marketing Director, Probal Bhattacharya, stated that the Capri-Sonne emoji pouches create a unique, exciting and fun loving opportunity for kids to build a closer relationship with the brand by enabling them to express themselves using the emoji pouches.

“We are optimistic that this campaign will strike a chord with kids across Nigeria by encouraging them to achieve their immense potential through a taste of fun and expression of ideas with the eight exciting limited edition Capri-Sonne emoji pouches that are available in the market,” he added.

Trusted by mothers for its health benefits and widely popular with children across Nigeria for its delicious taste, Capri-Sonne is made from natural ingredients, with no artificial flavours, no added sugar and no added colour. It is healthy, naturally tasty and filled with lots of energy and fun. It comes in fun pouches and is available in six variants of Orange, Pine Apple, Apple, Strawberry, Multi-Vitamin and Tropical fruits.

In order to further provide an accessible dairy alternative, Hollandia Soya Milk has introduced a new 100mL convenient pack which retails at N50. While offering the nutritious benefits of soya milk, the new Hollandia Soya Milk 100mL sachet pack proves to be an innovative way to deliver value by making the product more affordable and accessible.
Evident in the 100mL sachet pack design is the brand’s traditional strong blue colour combination along with an assortment of small icons that typify various sporting activities – an effort by the brand to resonate with health conscious consumers keen on a daily nutritional soya milk drink for an active lifestyle and healthy heart devoid of a cholesterol build up.
Endorsed by the Nutrition Society of Nigeria as a healthy drink, Hollandia Soya Milk is cholesterol free and a powerhouse of Protein, Calcium, Vitamins A, C & D. At N50, the new Hollandia Soya Milk 100ml sachet pack offers competitive pricing and walks the fine line of making a high quality product, affordable and valuable.
According to a nutritionist, Mrs. Temi Obiaya, soya milk comes recommended because it not only offers nourishment but naturally helps lower cholesterol levels in the body to keep the heart healthy.
“Soya milk possesses a lot of nutritional benefits; hence, it is important that more and more people begin to embrace soya milk as a dairy alternative. With very few brands seeing the value in providing soya milk as a product offering, I have come to cherish Hollandia Soya Milk not only for its zero cholesterol, but also its smooth texture and delicious taste,” she said.
Chi Limited’s Managing Director, Mr. Deepanjan Roy, stated that the rationale behind introducing the Hollandia Soya Milk 100mL sachet pack was to create a consumer culture of taking soya milk by making it more affordable and accessible.
“Although Hollandia Soya Milk has always been available in bigger pack sizes, we believe that having 100mL sachet packs at N50 will enable consumers have access to high quality nutrition and a healthier dairy alternative in a ready-to-drink form which can be consumed anywhere and anytime, at an affordable and convenient price,” he said.
The 100mL sachet pack adds to the currently existing 1Ltr pack size and 315ml handy pack size. Hollandia Soya Milk 100mL sachet packs can be purchased in any Chi Shoppe, neighborhood kiosks and departmental stores across Nigeria.

At the recently held annual Lagos Chamber of Commerce and Industry (LCCI) 2018 Awards to celebrate iconic brands and corporate institutions that have distinguished themselves, Chivita Active Fruit Nectar emerged as Brand of the Year. The event was attended by prominent business leaders across various sectors.
The LCCI’s Brand of the Year 2018 Award is seen as a befitting recognition for a brand that has maintained leadership through superior quality and an innovative approach to integrating active consumer lifestyle and their needs, and reinforces Chivita Active’s growing popularity as a high quality wholesome fruit juice and an enabler for a healthy active life.
Chivita Active is filled with the power of Vegetables and Fruits perfectly blended with the goodness of vitamins and fibre with no preservatives. It is currently one of the fastest growing and most happening juice brand, a benchmark of quality and innovation in the Nigerian juice market.

Speaking on the awards, Director-General, Lagos Chamber of Commerce and Industry, Muda Yusuf, stated that the annual LCCI Awards recognizes, celebrates and promotes institutions and brands that have exhibited the core values of best business practices, growth through innovations and have positively impacted the society.

”Our Brand of the Year, Chivita Active, emerged the top brand in the highly competitive category following a pain-staking selection process, robust research and extensive market intelligence. The brand has grown through innovation and is positively impacting on society by encouraging consumers to embrace wellness through active health,” he stated.
Responding on behalf of Chi Limited, the company’s Managing Director, Deepanjan Roy, expressed his heartfelt appreciation for the LCCI’s Brand of the Year recognition to Chivita Active Fruit Nectar.
“At Chi Limited, we have dedicated years of innovation and commitment to high quality products with the ultimate goal of customer satisfaction. The LCCI Brand of the Year 2018 Award to Chivita Active is a proof that our efforts are appreciated by consumers and that Chivita Active has become one of their favourite juice brands,” he said.
He further added that the company’s passion to go the extra mile to produce the highest quality products that nourish the consumers and help them fulfil their aspirations has led to “an increasing number of satisfied consumers who are embracing Chivita Active’s call to start their personal journey of wellness through active health.”
The LCCI Brand of the Year 2018 Award is the latest in recognition for Chivita Active. In 2017, Chivita Active was honoured by Marketing World Award for “Best Use of Packaging” for its ambient and aseptic packaging, as well as cutting edge designs that allows for the best delivery.
Chivita Active Fruit Nectar is available in four exciting blends of 6 Citrus Fruits and the Vegetables + Fruits variants: Carrot and Orange, Beetroot and Grape, Beetroot and Apple.

Chivita Active, one of Nigeria’s leading fruit juice brands, has launched a new communication campaign tagged C’mon Get Active. The campaign is designed to inspire consumers to get active and encourage wellness through active health, while reinforcing Chivita Active’s position as a high quality wholesome fruit juice and an enabler for a healthy active life.
Deployed across different communication channels including TV, Radio, Print, etc., the C’mon Get Active campaign aligns with the growing consciousness amongst Nigerians to stay healthy by embarking on a journey of active health. The C’mon Get Active campaign tells stories of ordinary people who in their own special ways say YES to active health, by simple and engaging workouts across various parts of the day.
With the ‘Chivita Active Power of 6 Citrus’ offering already building brand relevance through its positioning for active health, further complemented by the introduction of ‘Chivita Active Vegetable Fruit Nectar’, has been an innovative approach at integrating healthy lifestyle and enhanced nourishment.

Chivita Active is filled with the power of Vegetables and Fruits perfectly blended with the goodness of vitamins and fibre with no preservatives. It is a smart and tasty way to get the right dose of antioxidant and stamina for a healthy active lifestyle, as well as the go-to fruit juice, whether at home, work, or on the go.

Tolu Fatusi, a fitness instructor at the National Stadium, Surulere, emphasized the need for Nigerians to embrace a regimen for active health to promote wellness.

“For me, I take a 2km walk everyday in my neighbourhood to stay smart, active and be more productive. Part of my routine includes taking a pack of Chivita Active Fruit Juice along for the walk because it is a high-quality fruit juice with great taste and dense in nutrients for enhanced nourishment. It is an essential enabler for my active health routine,” he stated.
Hassan Belgore, a communication analyst with WingPlus Communication stated that the Chivita Active C’mon Get Active commercial underlines the relevance of Chivita Active to the Nigerian consumers, who are increasingly striving for wellness through active health.

“It is a campaign that definitely highlights the brand promise of Chivita Active and attempts to stimulate positive consumer experience for the brand by positioning the brand as the go-to fruit juice for active health,” he noted.

Commenting on the new campaign, Chi Limited’s Marketing Director, Probal Bhattacharya, said that the new Chivita Active campaign C’mon Get Active is a call to consumers to get active by connecting with their aspiration for living an healthy active life.

“In an era of growing health consciousness, when consumers are proactively looking for enablers for a fit healthy active life, Chivita Active is undoubtedly their go to brand of fruit juice. With this new communication we want to give the fit & healthy at heart a friendly nudge to overcome the inertia and step right out to enjoy the aspired healthy active life, each one in their own special way,” he noted.

Since its introduction into the Nigerian juice market, Chivita Active has been well received by consumers, and its success and market leadership have been underscored by its brand proposition and superior quality. Chivita Active is available in four exciting blends of 6 Citrus Fruits and the Vegetables + Fruits variants: Carrot and Orange, Beetroot and Grape, Beetroot and Apple.

Chivita Active, one of Nigeria’s leading fruit juice brands, has launched a new communication campaign tagged C’mon Get Active. The campaign is designed to inspire consumers to get active and encourage wellness through active health, while reinforcing Chivita Active’s position as a high quality wholesome fruit juice and an enabler for a healthy active life.
Deployed across different communication channels including TV, Radio, Print, etc., the C’mon Get Active campaign aligns with the growing consciousness amongst Nigerians to stay healthy by embarking on a journey of active health. The C’mon Get Active campaign tells stories of ordinary people who in their own special ways say YES to active health, by simple and engaging workouts across various parts of the day.
With the ‘Chivita Active Power of 6 Citrus’ offering already building brand relevance through its positioning for active health, further complemented by the introduction of ‘Chivita Active Vegetable Fruit Nectar’, has been an innovative approach at integrating healthy lifestyle and enhanced nourishment.

Chivita Active is filled with the power of Vegetables and Fruits perfectly blended with the goodness of vitamins and fibre with no preservatives. It is a smart and tasty way to get the right dose of antioxidant and stamina for a healthy active lifestyle, as well as the go-to fruit juice, whether at home, work, or on the go.

Tolu Fatusi, a fitness instructor at the National Stadium, Surulere, emphasized the need for Nigerians to embrace a regimen for active health to promote wellness.

“For me, I take a 2km walk everyday in my neighbourhood to stay smart, active and be more productive. Part of my routine includes taking a pack of Chivita Active Fruit Juice along for the walk because it is a high-quality fruit juice with great taste and dense in nutrients for enhanced nourishment. It is an essential enabler for my active health routine,” he stated.
Hassan Belgore, a communication analyst with WingPlus Communication stated that the Chivita Active C’mon Get Active commercial underlines the relevance of Chivita Active to the Nigerian consumers, who are increasingly striving for wellness through active health.

“It is a campaign that definitely highlights the brand promise of Chivita Active and attempts to stimulate positive consumer experience for the brand by positioning the brand as the go-to fruit juice for active health,” he noted.

Commenting on the new campaign, Chi Limited’s Marketing Director, Probal Bhattacharya, said that the new Chivita Active campaign C’mon Get Active is a call to consumers to get active by connecting with their aspiration for living an healthy active life.

“In an era of growing health consciousness, when consumers are proactively looking for enablers for a fit healthy active life, Chivita Active is undoubtedly their go to brand of fruit juice. With this new communication we want to give the fit & healthy at heart a friendly nudge to overcome the inertia and step right out to enjoy the aspired healthy active life, each one in their own special way,” he noted.

Since its introduction into the Nigerian juice market, Chivita Active has been well received by consumers, and its success and market leadership have been underscored by its brand proposition and superior quality. Chivita Active is available in four exciting blends of 6 Citrus Fruits and the Vegetables + Fruits variants: Carrot and Orange, Beetroot and Grape, Beetroot and Apple.

As part of its consumer engagement and brand building efforts, Chi Limited, through its range of innovative, high quality, refreshing Chivita Juices recently co-sponsored this year’s edition of World Speech day Lagos. In partnership with organizers of the World Speech Day Lagos, Chivita Juices was the exclusive beverage partner to provide unrivalled refreshment to participants as they unleashed their potentials through the power of speech.

Perfect for refreshment and focused on delighting as well as satisfying consumers, Chivita Juices like Chivita 100%, Chivita Active, Chi Exotic, Happy Hour by Chivita and Chi Ice Tea are the number one choice for consumers because they aren’t just great tasting drinks, but a daily source of refreshment, nourishment and rejuvenation for health conscious consumers who desire utmost satisfaction from their beverages.

From basking in the very essence of nature in Chivita 100% fruit juice, to indulging in the pleasurable taste of Chi Exotic Nectar, enjoying the refreshing goodness of nature of Chi Ice Tea, experiencing delight in the fruity burst of natural refreshment in Happy Hour by Chivita and discovering an active, healthy, energetic lifestyle in Chivita Active, participants at this year’s edition of World Speech Day Lagos expressed satisfaction at the refreshing and delicious beverages from the range of Chivita Juices that brought a lot of excitement to the event.

With 35 speakers delivering persuasive speeches that addressed local and global challenges, whilst proffering innovative solutions, this year’s World Speech Day Lagos was about tapping into the truly original and inspirational and then making those voices heard.
Speaking at the event, Licensee of World Speech Day Lagos, Florence Atunwa Olumodimu, thanked the management of Chi Limited for partnering as the exclusive drinks partner to refresh participants at the World Speech day Lagos

“It is heartwarming to see company like Chi Limited which is driven by the power of innovation, identify with us and offer quality refreshment to participants at the World Speech Day Lagos event. Through this, Chi Limited inspires excellence by celebrating the simple power of a speech to encourage new ideas and change lives” she stated

According to Chi Limited’s Managing Director, Deepanjan Roy, by leveraging innovation and excellence, Chivita Juices have maintained market leadership in their respective categories and is proud to partner with the World Speech day Lagos as the exclusive beverage partner.

Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks, yogurts and value added dairy beverages in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.

In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia ChocoMalt to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meat Pie and CHI Classic Cake.

For a brand that has positioned itself in the minds of consumers as the benchmark for quantity and quality in the evaporated milk category, Hollandia Evaporated Milk needs little introduction to consumers conscious of taking a highly nutritious milk for its health benefits. Given the taste, quality, and numerous nutritional benefits, Hollandia Evaporated Milk is an “all-rounder milk” which can ideally be used for traditional and non-traditional purposes.
Offering premium quality at affordable prices, Hollandia Evaporated Milk is a great tasting and creamy addition to a breakfast cup of tea or coffee, or a bowl of cereal, pap or custard, as it provides excellent nourishment required for the body before you set out for the day. It also brings out the taste when added to your favourite tapioca meal or milkshake, and offers added nutrition and taste when used in mixes for cakes, chin-chin, puff-puff and small chops batter.
Hollandia Evaporated Milk which can be consumed with or without complement is rich in calcium and vitamins, and is packaged in handy pack sizes of 60g and 190g.
The 60g “Pop-Pour-Throw” pack size allows consumers to avoid waste as the content is well within what can be consumed in one go, thereby eliminating the need for refrigeration. To address the growing desire for convenience by consumers, the re-sealable 190g “Pour-Cap-Keep” pack size provides consumers with the opportunity to store and re-use after opening.
Ishola Oyedokun, a marketing executive with Shalom Enterprises, stated that his early morning routine involved a stop at a local mai shai (tea seller) to enjoy a hot cup of tea or coffee. He observed that in most of the mai shai shops he visited in Agege, Hollandia Evaporated Milk was commonly used.
“Upon enquiry, I was told by Alhaji Isa, the tea seller on my street, that Hollandia Evaporated Milk was widely used because it tasted fresh and creamier when added to tea or coffee. It is also cost effective when compared with other brands in its category and offers convenient packaging ideal for individual consumption and storage,” he stated.
Nkechi Agu, a confectionary consultant with Bake Mix Limited, stressed that milk is a key ingredient for baking, as well as for preparing desserts and that in order to achieve a great tasting product, its quality should never be compromised.
“Hollandia Evaporated Milk is comparatively tastier than other milk brands I have come across, and creamier too. It is easily my favourite, as it is a perfect addition to enhance taste and quality whenever I have to prepare milkshakes, desserts and some snacks for my clients. The difference is impressive as there is a noticeably improved taste, texture and mouth feel whenever I put Hollandia Evaporated Milk in the mix,” she added.
For Chi Limited’s Managing Director, Mr. Deepanjan Roy, Hollandia Evaporated Milk is a highly nutritious milk that provides the essential nutrients needed by the body for healthy development.
“Its premium quality, unique convenient packaging and affordability makes it irresistible to consumers. Hollandia Evaporated Milk is an all-rounder milk with a great taste and creamy goodness. Through innovation, Hollandia Evaporated Milk has achieved consumer preference by consistently inventing and adding more value,” he said.
Hollandia Evaporated Milk is available in Chi Shoppe, departmental stores, markets and neighbourhood kiosks in every state of the federation.

Chapman Happy Hour by Chivita is fast becoming a mainstay in the minds of consumers across Nigeria, who now consider the drink an indispensable feature, turning their every moments into special occasions. With a unique taste and distinct refreshment Naija style, it has become a popular drink of choice because of its fruity deliciousness, authentic indigenous flavour, style, and consumer preference for a refreshing drink.
Its infusion of Nigerian culture and style in a refreshing mix resonates with what consumers want to complement their authentic Naija experiences, keep them satisfied and coming back for more. Little wonder the drink takes pride in offering ultimate “Refreshment Naija Style”.
Craved for its burst of unrivalled refreshment, Chapman Happy Hour by Chivita comes in handy packs which makes it convenient for consumers with preference for a readily available chapman drink. Being an indigenous drinks, it contains a blend of fruits and offers a refreshing way for consumers to enjoy their favourite chapman drink.
Yewande Busayo, a boutique owner, stated that she was introduced to Chapman Happy Hour by Chivita by a friend, and since then, it has become her go-to drink for refreshment.
“The fruity taste is excellent, and its refreshment value is incomparable. Along with its whole new level of convenience, Chapman Hour by Chivita does not only having me feeling refreshed, but it also gives me this feeling of being very Nigerian,” she stressed.
Thomas Maduko, a brand analyst, reiterated that even though chapman drink is a local Nigerian drink, not many have openly projected its indigenous origin and association with Nigeria like Chapman Happy Hour by Chivita has done.
“By highlighting the chapman drink’s close association with Nigerian culture, Chapman Happy Hour by Chivita has keyed into an important source of indigenous refreshment to become the toast of many Nigerians,” he noted.
For Chi Limited’s Marketing Director, Probal Bhattacharya, Chapman Happy Hour by Chivita is an indigenous drink guaranteed to provide Nigerians with ultimate refreshment they would love.
“Chapman Happy Hour by Chivita is unique in its own way in that it truly speaks to the Nigerian way of refreshment with its indigenous taste and fruity blend, which connects with our distinct style of celebration and culture. We believe consumers can take pride in Chapman Happy Hour by Chivita and what it offers,” he added.
Chapman Happy Hour by Chivita comes in convenient 150ml packs and is available in Chi Shoppe, neighbourhood kiosks and departmental stores across Nigeria.

The manufacturing sector has evolved over time, bringing both opportunities and challenges in a sector where business leaders cannot rely on old responses in the new manufacturing environment. This was showcased at the recently held Manufacturers Association of Nigeria’s (MAN) 50th Annual General Meeting and Awards where Chi Limited, Nigeria’s leading Fruit Juice, Dairy and Snack manufacturer, was announced as the first place winner for adopting best workplace production practices and processes amongst competing multinational companies in Nigeria.

The award was a deserved reward for the company’s continued passion for excellence and commitment to sustainable development exemplified by the company’s significant investment in manufacturing and other related infrastructural projects. Chi Limited’s investment in modern production infrastructure has been a critical enabler for competitiveness, research & development and productivity growth.

An ISO 22000 certified company, Chi Limited’s world class and state of the art manufacturing facility deploys the most advanced processing and packaging technology available anywhere in the world. Its strict adherence to world class manufacturing standards and consistent efforts to ensure the most efficient process possible has been key to the company’s success and recognition.

A MAN multi-panel selection committee comprising of regulatory bodies, both at state and federal levels, noted that Chi Limited took the first-place prize because of its world class manufacturing facilities and processes.

These facilities and processes have helped Chi Limited create a more environmental-friendly workplace by preventing cross contamination, reduction in waste trips, sorting and recycling. The availability of a gas plant is also strategic for the prevention of pollutant and usage of the exhaust to power the boiler, while the company’s greener environment policy and fire equipment are modern and up to date.

For Chi Limited’s Managing Director, Mr Deepanjan Roy, the MAN Award is a confirmation of the steps taken by Chi Limited to ensure that the company’s work place is in line with global standards for manufacturing.

“We are happy that our efforts so far have paid off with significant output and recognition. The Manufacturers Association of Nigeria Award inspires us to continually demonstrate excellence in manufacturing and constantly strive for improvement, best practices, creativity and innovation,” he stated.

This award joins a growing list of recognition awards for Chi Limited which includes most recently, The Guardian Manufacturing Excellence Award 2017 for Beverage Manufacturing Company of the Year, Chivita Active Vegetable Fruit Nectar and Hollandia Choco Malt Drink category wins at the 2017 Marketing World Awards, “Most Innovative FMCG Company” at the Top 50 Brands Nigeria Award, as well as the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017.
Driven by a passion and commitment to excellence, Chi Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, Chi Limited is the undisputed market leader in juices, fruit drinks and drinking yogurts in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.

The new Chivita 100% Limited Edition packs featuring leading football stars, have been generating buzz and a lot of excitement from soccer fans, fruit juice consumers and marketing communications observers’ across Nigeria. The packs have drawn favourable reviews for their ability to build affinity by creating an opportunity for consumers to identify with renowned football stars like Zlatan Ibrahimovic, Paul Pogba, David De Gea and Anthony Martial who know the importance of a healthy and complete breakfast.
Introduced as part of the “Breakfast with the Stars” campaign, the Chivita 100% Limited Edition packs are a great way of encouraging a healthy lifestyle, while providing inspiration to achieve 100% success. The Chivita 100% Limited Edition packs seek to motivate, and drive aspirational connection between consumers and their favourite football stars, as well as promote an active lifestyle through a complete breakfast and celebration of 100% achievement.
Sola Bamgboye, a dietician, stressed that like many Nigerians, he is very passionate about football. He noted that by bringing renowned football icons to the breakfast table, the Chivita 100% Limited Edition packs are a fascinating way of maintaining connection to the game whilst promoting complete breakfast habits for individuals and families.
“I always look forward to having my glass of Chivita 100% every morning as part of my complete breakfast diet because of its immense nutritional benefits. Like the football icons on the Chivita 100% Limited Edition packs, we all strive for a healthy lifestyle driven by preference for a wholesome breakfast beverage choice. The Limited Edition packs are an interesting way of deepening that connection, so we can stay inspired to achieve success like these football stars,” he added.
For Chidi Nwani, a brand analyst with Adage Marketing Consult, brands more than ever before are making conscious efforts to align with the aspirations of consumers.
“Consumers are attracted to brands that deliver quality, creativity and excitement. It fosters both physical and emotional connection for consumers when brands create unique and compelling brand experiences like Chivita 100% Fruit Juice has done by introducing the Limited Edition packs as part of its “Breakfast with the Stars” campaign. It is delightful to see how the new packs showcase the best of both worlds — the best soccer stars in the world, as well as the best fruit juice for a complete and healthy breakfast,” he stated.
According to Chi Limited’s Head of Marketing, Probal Bhattacharya, the Chivita 100% Limited Edition packs have elicited a lot of positive reviews not only because it connects with the consumers through football but also fits into their lifestyle choices by being an indispensable part of their healthy breakfast.
“These football stars are a source of inspiration to millions of Nigerians, and it is the dream of many football enthusiasts to meet these stars. With the Chivita 100% Limited Edition Packs, we have brought excitement and smiles to the consumers by bringing these stars closer to them, while they share in their achievements and enjoy complete breakfast moments with them,” he noted.
Widely preferred as a healthy beverage addition to breakfast, Chivita 100% is made from real natural fruits with no added sugar, no artificial colours and no preservatives. It is ideal for health-conscious consumers who desire a range of refreshing and nourishing fruit choices for a complete breakfast diet.

It is no secret that football enjoys a huge and passionate followership in Nigeria and unites millions of Nigerians, and as such, Chivita 100% has unveiled new Limited Edition Packs featuring football stars like Zlatan Ibrahimovic, Paul Pogba, David De Gea and Anthony Martial as part of its “Breakfast with the Stars” campaign to provide football loving Nigerians a wonderful opportunity to enjoy and share healthy and complete breakfast moments with these stars.
The new Chivita 100% Limited Edition Packs seek to motivate, and drive aspirational connection between consumers and their favourite football stars, as well as promote an active lifestyle through a complete breakfast and celebration of 100% achievement.
Football fans dream football and admire these football stars who represent one of the best football club the game has to offer. These football stars inspire, excite, entertain and motivate because as achievers they believe in 100% commitment to excellence. Consumers are thrilled by these successes; thereby developing more attraction to football and growing an enduring connection.
Seen as a masterstroke in communicating the breakfast narrative of the “Breakfast with the Stars” campaign, the new Chivita 100% Limited Edition Packs are a fresher, brighter and bolder packaging innovation that visually communicates the love for a game and fruit juice that unites us. So during breakfast every morning consumers can look forward to #DareToConquer with Zlatan Ibrahimovic, #BackwithaBang with Paul Pogba, #DeclareMartialLaw with Anthony Martial or #SaveTheDay with David De Gea. The communication campaign effort will be deployed across various media vehicle and consumer touch points like Radio, Print, Digital platforms, Out of Home, Experiential, Point of Sales outlets to name a few.

According to Chi Limited’s Head of Marketing, Probal Bhattacharya, millions of Nigerians are passionate about football and the new Chivita 100% Limited Packs are a great way to bring football icons to the table courtesy of Chivita 100%.
“The objective of the Chivita 100% Limited Packs is to leverage on our passion for football in Nigeria to generate excitement among consumers by giving them an opportunity to have breakfast with great football stars like Pogba, Zlatan, De Gea, Martial, and among others. Consumers now have one special reason to stay motivated and achieve 100% success like these football stars when they start their day with Chivita 100%,” he stated.
Widely preferred as a healthy beverage addition to breakfast, Chivita 100% is made from real natural fruits with no added sugar, no artificial colours and no preservatives. It is ideal for health-conscious consumers who desire a range of refreshing and nourishing fruit choices for a complete breakfast diet.
The new look Chivita 100% Limited Edition Packs will roll-out in 1Litre packs across its six variants of Real Orange, & Red Grape, and will be available to consumers till stocks last.

Chi Limited, Nigeria’s undisputed market leader in juices, dairy products and snacks was recently honoured at the Guardian Manufacturing Excellence Award 2017 for its commitment to excellence driven by consumer focus, creativity, superior product innovation and strategic marketing. The company through its Chivita Juices once again reaffirmed its consumer preference and leadership position by clinching the Beverage Manufacturing Company of the Year Award.

With a passion for nurturing and the development of new ideas and products, Chi Limited offers some of the most innovative fruit juice brands on the market shelf like Chivita 100%, Chivita Active, Chi Exotic, Happy Hour by Chivita, Chi Ice Tea and Capri-Sonne. Chivita Juices aren't just great tasting drinks that refresh the body; they are also the choice of the health-conscious.

Chi Limited’s world class, state of the art manufacturing facility deploys the most advanced processing and packaging technology available anywhere in the world. The company also dedicates resources to research and development to ensure that its products provide the essential vitamins and nutrients that the consumer requires for healthy living.

For instance, Chivita 100% is made from real natural fruits with no added sugar, no artificial colours and no preservatives, while Chivita Active Vegetable and Fruit Nectar is an innovative product that offers consumers in Nigeria for the first time, choices in fruit juices made from the goodness of vegetable with the lip smacking goodness of fruit.
While Chi Exotic Nectar is the definitive standard in its category in terms of its unique fruit mixes and taste offerings, Happy Hour by Chivita is rated the fastest growing juice brand in Nigeria, with innovative variants that keeps consumers refreshed.
According to the Guardian Newspaper Manufacturing Excellence Awards committee, the maiden edition of The Guardian Manufacturing Excellence Awards recognized deserving sector players in the Nigerian manufacturing industry that outperformed others in 2016 in spite of prevailing economic circumstances
“Despite the prevailing economic circumstances, Chi Limited, through its admired fruit juice brands, was able to spot opportunities and maintain excellence by putting in more effort and resources to further engage the dynamic Nigerian market, address competition, adopt cost-saving measures and step up their drive for innovation and capacity building in order to have done extraordinarily in 2016,” the awards committee noted.
Speaking on the awards, Managing Director of Chi Limited, Mr. Deepanjan Roy stated that as the leading fruit juice manufacturer in Nigeria, Chi Limited understands the opportunity and responsibility the award represents.

“The Beverage Manufacturing Company of the Year award recognition in the Juice category offers us an opportunity to be admired as the number one fruit juice company in Nigeria and the responsibility to ensure that our range of fruit juices continues to deliver superior quality, good nutrition and health standards that consistently surpass consumer expectations,” he noted.

This award joins a growing list of recognition awards for Chi Limited this year which includes most recently, Chivita Active Vegetable Fruit Nectar and Hollandia Choco Malt Drink category wins at the 2017 Marketing World Awards.
“Most Innovative FMCG Company” at the Top 50 Brands Nigeria Award, the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017, as well as the Best Brand Equity Awards in Juice with Chivita and Dairy category with Hollandia at the Best Brand Equity Awards 2016 in Nigeria which recognizes outstanding brands for their equity and consumer preference.

Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks and drinking yogurts in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.

In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia Malt and Milk to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meatpie and CHI Classic Cake.

An evening of glitz and glamour at the recently held 2017 edition of the Marketing World Awards saw two of the most innovative brands from the stable of Chi Limited recognized for delivering superior values to the market and exhibiting excellence in upholding effective marketing strategies. Whilst Chivita Active Vegetable Fruit Nectar came tops in the Best Use of Packaging category, Hollandia ChocoMalt Drink was recognised as the Emerging Brand of the Year in the Fast Moving Consumer Goods (FMCG) category.
For Chivita Active Vegetable Fruit Nectar, while its offering of vegetable and fruit in one mix is the first of its kind in Nigeria, it is the brand’s ambient and aseptic packaging, which also again happens to be a first of its kind, that saw it pick up the award for the Best Use of Packaging.
The offer of vegetable and fruit juice in a packaging that does not require refrigeration and is free from contamination, along with a cutting edge design, rich vegetable, fruit and juice visuals combined perfectly with an appealing colour pallet, is one that resonates with consumers who lead an active lifestyle and are primed to achieve more.
While it was awarded the Emerging Brand of the Year for a FMCG, Hollandia ChocoMalt Drink is the first ready-to-drink chocolate, malt and milk drink in the Nigerian market. It is rich in vitamins and minerals, and takes away the hassles and inconvenience associated with preparing a choco-based drink the traditional way. As a product, it is fast reshaping consumption trends for a choco-based beverage because of its ready to drink convenience and offer of instant “sharp sharp” nutrition.
According to Akin Naphtal, Chief Executive Officer of Instinctwave, this year’s edition of the Marketing World Awards showcased the latest industry innovations and initiatives, while recognizing the exceptional work of marketing champions over the past 12 months. He reiterated that like the proverbial golden fish, innovative brands like Chivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink deserve the recognition.
“Chivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink have not only pioneered new segments in the juice and choco-based beverage markets but have also within the last 12 months, achieved consumer preference status in their respective categories through innovative offerings and packaging,” he said.
Chi Limited’s Managing Director, Mr. Deepanjan Roy, indicated that the recognition of two of the company’s most recent innovative brands at the Marketing World Awards was a reflection of the resourcefulness and value-driven processes that have ensured product quality, from conception to packaging.
“The awards received by both of our brands at the Marketing World Awards show our continued desire to meet up with changing consumer needs. As always, the consumer is king; and thus, it is important to provide consumer satisfaction at all times. Innovation is key to achieving this. We are proud of these brands and their amazing stories of consumer satisfaction and achieved recognition,” he stated.
In addition to the Chivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink category wins at the Marketing World Awards, Chi Limited and brands from its stable have won a host of recognition in recent times. They include being in the Top 50 Brands Nigeria Award, “Most Innovative FMCG Company” at the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017, as well as the Best Brand Equity Awards in Juice with Chivita and Dairy category with Hollandia at the Best Brand Equity Awards 2016 in Nigeria which recognizes outstanding brands for their equity and consumer preference.
Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks, yogurts and value added dairy beverages in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.
In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia Malt and Milk to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meat Pie and CHI Classic Cake

As an organization that constantly strives to keep its customers refreshed and satisfied, Chi Limited has introduced a new variant of Happy Hour by Chivita into the marketplace. The new variant, ‘Chapman Happy Hour by Chivita’ will now join other popular variants from the brand’s stable to offer consumers more choices for refreshment.
Widely considered the toast of most parties and consumed as a party starter, chapman drink can easily be enjoyed by anyone. Being one of our indigenous drinks, the unique Chapman Happy Hour by Chivita contains a blend of fruits and is poised to gain huge acceptance by Nigerians because it infuses our culture and style in a refreshing mix.
Hassan Mustapha, a brand analyst, stated that the new Chapman Happy Hour by Chivita offers a refreshing way to enjoy our favourite chapman drink.
“It is interesting to see how this brand has been able to coin a compelling narrative, “Refreshment Naija Style” to endear itself to consumers. It ticks the right boxes in this regard as it is made in Nigeria, takes into consideration our local taste, connects with our style and offers refreshing value that is in a class of its own,” he noted.
Ibiyemi Idowu, an insurance broker, stated that chapman drinks are the favourite starters in a Nigerian party and a refreshing drink the average party goer looks forward to on the menu.
“I believe the new Chapman Happy Hour by Chivita is a bold statement by the brand to complement our authentic Naija experiences through amazing refreshment. It has the unique Nigerian feel that I believe would resonate with consumers with respect to preference for a readily available chapman drink,” she said.
Speaking on the new variant, Marketing Director of Chi Limited, Mr. Probal Bhattacharya said that Chapman Happy Hour by Chivita is an indigenous drink ideal for its offer of an unrivalled burst of refreshment.
“Chapman is all about refreshing taste and flavours deeply ingrained in the Nigerian mindscape. For us, this is more than just a regular refreshment offering – it’s a tribute to what makes us happy and refreshed in our own Nigerian way – hence Chapman Happy Hour by Chivita is truly ‘Refreshment Naija Style’.” he stated.
First rolling out in 150ml juice boxes, each pack of Chapman Happy Hour by Chivita is full of tasty fruitiness that is guaranteed to keep the consumer refreshed and satisfied. By making this new variant available, it is certain that Happy Hour by Chivita’s control over shelf space will increase and with it, share of the market and the consumer’s mind space.

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Every year companies strive to be more innovative through insights of new challenges and uncovering opportunities to create value. By being innovative, brands continually seek ways to reinvent themselves, propel growth and achieve market leadership that attracts industry recognition. This was showcased at the recently held Top 50 Brands Nigeria Awards where innovative product offerings Chivita in Juices and Hollandia in Dairy ensured Chi Limited was recognized amongst the Top 50 Brands and honoured as the Most Innovative Brand in Nigeria.

Renowned for continually enhancing existing brands, creating new product categories and effectively building emotional connection with consumers around them, the brand’s success story at the awards has been driven by a desire to churn out innovative products like Chivita and Hollandia that are benchmarks and definitive standards in their respective categories.

Deploying specific criteria including brand popularity, category leadership, innovation, national spread, Corporate Social Responsibility and online engagement to measure brands, the Top 50 Brand Award evaluates and celebrates top corporate brands that have consistently maintained leadership position in their categories, living up to their promises, and have become a part of the popular culture, attracting powerful visual cue that evokes emotion from consumers.

Speaking on the awards, CEO, Top 50 Brands Nigeria, Taiwo Oluboyede, said with the volume of competition that businesses face, it has never been more important for brands to stand out through innovation as well as develop a unique identity and value proposition through strategic branding.

“The brands honoured at this year’s edition of the Top 50 Brand Nigeria Awards have transcended their product/services categories and mean much more to the consumers. Specifically, Chivita and Hollandia have been outstanding in this regard through a consistent delivery of innovative product variants that have become household names in Nigeria,” he said.

“The recognition amongst the Top 50 Brands and the Most Innovative Brands Award for Chi Limited is a part of the outcome of a painstaking year-long brand research which reviewed the brands’ performance, classification and rating.”

Mr. Deepanjan Roy, Managing Director of Chi Limited, expressed delight at the recognition and commended the organizers for creating an invaluable platform for celebrating brands that are at the forefront of their respective segments.

“For us at Chi Limited, these awards will inspire us on our journey of innovation-driven success. We are passionate about our brands like Chivita and Hollandia and the strategic innovations that ensures a competitive advantage that places us second to none. We will remain steadfast in our commitment to healthy and superior products that add value and exceed consumer expectations,” he added.

The Top 50 Brands Nigeria Award joins a list of recognition the company has received in recent times. They include the ‘’Most Innovative Fast Moving Consumer Goods (FMCG) Company’’ at the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017 and the Best Brand Equity Awards in Juice with Chivita and Dairy category with Hollandia at the Best Brand Equity Awards 2016 in Nigeria to recognize and honour some outstanding brands for their equity & consumer preference.

Nigeria’s leading fruit juice and dairy maker, Chi Limited, has heartily applauded Nigeria on its 57th Independence Day Anniversary celebrations. As a leading company in Nigeria’s fast moving consumer goods (FMCG) sector, Chi Limited aligns with the hopes and aspirations of Nigerians as the country celebrates yet another year of nation building.
Chi Limited recognizes that the country’s strength lies in its substantial intellectual manpower, the diversity of cultures, spirit of enterprise, the creativity of its youths, abundant natural resources and a vast arable land, which are potentials and evidences of a great nation. The company salutes the positive attitude and indomitable optimism of Nigerians, their confidence and resourcefulness in the face of challenges.
As a true Nigerian company, Chi Limited has strived to contribute its quota to national development by embracing local content in the manufacturing of its products and initiatives that it supports. Its ‘Be Nigerian, Buy Nigeria’ campaign launched some years ago is a testament to the company’s commitment to the growth of the Nigerian economy. This strategy is in line with the Federal Government’s economic recovery and growth plan which advocates a local content regime in production and consumption to grow the Nigerian economy.
Chi Limited’s products help to cater to the diverse needs of every segment of the population, thus, making its brands most admired and providing a range of choices to each socio-economic and demographic consumer segment. It is committed to building a healthy nation by primarily catering to the needs of health-conscious Nigerian consumers with high quality and healthy fruit juices, dairy products and snacks.
Mr. Deepanjan Roy, Managing Director of Chi Limited, stated that the nation’s Independence Day Anniversary remains a significant moment in the history of Nigeria.
“Chi Limited recognizes this important day and also understands that it has a vital role to play in national development by ensuring investments in initiatives as well as production of high quality products that impacts positively on the lives of millions of consumers across Nigeria,” he said.
Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks and drinking yogurts in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.
In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia Malt and Milk to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meatpie and CHI Classic Cake.

The recently launched Chi Exotic Nectar “I love the Taste” communication campaign currently being deployed on terrestrial television stations, digital platforms and Out of Home channels has continued to elicit reactions from consumers across Nigeria. While some have commended the campaign’s high aesthetic quality, clarity of message and effectiveness of communication channels, the main thrust has been the consensus on the product’s superior taste that has endeared it to them.

With a great taste that is simply irresistible, Chi Exotic Nectar has warmed its way to the hearts of consumers with exciting fruity blends and variants to enjoy alone or mix with other drinks to enhance their taste. Be it in moments of socialization, relaxation and celebration, Chi Exotic Nectar comes in handy with an exotic taste to savour these experiences.

Whether in schools, offices, bars, beach or at home, the growing popularity of Chi Exotic Nectar as the preferred beverage for various indulgences is evident as more consumers are becoming more familiar with and building affinity towards the brand’s promise of superior taste and guaranteed satisfaction.

According to Nike Sowoolu, a teacher with Community Grammar School, Surulere, many consumers are inclined to taking fruit juices because of the range of health benefits they provide. But more important is the fact that as we explore the array of fruit juices in the market, none can boast of the irresistible taste that Chi Exotic Nectar offers.

“In fact, children are fascinated by great tasting drinks like Chi Exotic Nectar because it appeals to their taste buds. My children cannot have enough of this product as it is the preferred beverage of their playgroups during socialization at school,” she stated.

Osaretin Okojie, a youth corper serving in Ogun State reiterated his belief that the product’s competitive edge is its delicious taste like no other.

“I must state that before now, I was not particularly keen on any brand of fruit juice I consumed because I felt they were all the same anyways. They all seemed to taste the same until I was introduced to Chi Exotic Nectar at the beach with my friends. The taste was awesome when taken alone and incredible when mixed with other drinks of choice. I have since become a brand loyalist and will settle for nothing less,” he added.

Simeon Adakole, a brand consultant with Adage Communications, posits that Chi Exotic Nectar has been impressive in its attempt to own the “superior taste” narrative which it validates when you consume the product.

“The recent “I Love the Taste” television campaign is a strategic reminder to its teeming consumers across the country that it intends to deepen the bond and grow its preference through quality taste in its category,” he noted.

For Chi Limited’s Head of Marketing, Probal Bhattacharya, Chi Exotic Nectar offers the promise of superior taste that is sure to tickle the taste buds with sensory pleasure, and this is a key factor that drives consumer loyalty and market leadership for the brand.

“We are excited about the consumer reviews that lend credence to Chi Exotic Nectar’s value proposition because we know that its unique fruit mixes and exotic taste has made it the definitive standard and consumer favourite for distinctive refreshment in moments of indulgence, celebration and relaxation,” he added.

Chi Exotic Nectar is a unique blend of nectars of tropical fruits. First of its kind in Nigeria, Chi Exotic Nectar is available in Pineapple & Coconut, Mango, Guava, Multifruita, Orange Peach, Banana, Pineapple & Papaya, Orange & Coconut, Tropical fruits & Coconut, and Sangria. It comes in 1litre, 500ml, 315ml and 180ml pack sizes.

he recent introduction of Hollandia ChocoMalt Drink to the market is beginning to generate consumer reviews as its popularity soars. An effective product marketing has ensured awareness and visibility, but its functional benefits are best resonating with a youthful consumer segment that is fast becoming an army of brand loyalists. With consumers constantly looking for new and improved product values and experiences, Hollandia ChocoMalt Drink offers innovation as well as superior values that are exciting and attractive.

Convenience, delicious taste and instant or sharp sharpnutrition are at the core of the product values that has endeared the brand to consumers. Fondly referred to as 3-in-1 Yo!, Hollandia ChocoMalt Drink is the first ready-to-drink blend of chocolate, malt and milk in Nigeria. It provides instant nutrition within reach and can be consumed immediately after opening. It is rich in vitamins and minerals, and takes away the hassles and inconvenience involved in preparing choco-based beverage drink the traditional way.

According to Israel Oladele, a social worker with the Lagos State Hospital Management Board, a satisfied consumer creates value and loyalty, and will likely share his or her experience with other consumers.

“I got to hear about Hollandia ChocoMalt Drink by word-of-mouth recommendation via social media and decided to buy the product in a neighborhood shop in my area. The product recommendation came in timely as it has taken away the inconveniences associated with preparing a chocolate, malt and milk drink. Essentially its offer ofsharp sharp nutrition means consuming the product has become a part of my daily nutritional requirement,” he said.

Kelechi Onyedika, a student of the Philosophy Department of Lagos State University, emphasized the popularity of Hollandia ChocoMalt Drink amongst students of the University. He stressed that students have busy schedules and love brands that make life easier for them.

“Product convenience is highly appealing and when you add instant nutrition to the pack, it becomes highly attractive for the average student. I do not have to worry anymore about beverage choices and nutritional value because Hollandia ChocoMalt Drink fits the bill and my lifestyle,” he stated.

Adedayo Olumide, a brand consultant, stressed that it is common knowledge that individual preferences for products have their basis in a set of common factors such as convenience, features, quality and experiences.

“Hollandia ChocoMalt Drink meets all these parameters because it guarantees convenience, has a delicious taste, offers instant or sharp sharp nutrition and is truly satisfying. These product values have ensured that the brand remains at the top of consumer.