₦airaland Forum

Chi Exotic Nectar, one of Nigeria’s most admired fruit nectar drink has launched a new communication campaign to reiterate its commitment to indulge all its consumers with the wonderful taste that they just love. Tagged I Love the Taste, the campaign delivers the brand’s promise of superior excellent taste through sublime and persuasive imageries that resonate with consumer aspirations.
The TV commercials for the I Love the Taste campaign depict not only the expression of brand affinity that Chi Exotic Nectar has earned from its irresistible taste and distinctive refreshment, but it also showcases the ongoing relationships with a product that is always at hand with great taste to appeal to senses with sheer pleasure across various consumption moments. It also seeks to deepen consumer preference, bonding and franchise – with the promise of superior taste.

The TV commercials which come in two parts open with imageries of three friends relaxing in a tropical resort, friends having fun at school, friends having fun mixing the juice at a bar, a lady in the pool, as well as a mother and child at home all united in their varied expressions of delight in moments of indulgence, relaxation, socialization, celebration and mixing, as they relish the unmatched taste of Chi Exotic Nectar. Each scene of the TV commercials tell a story of enduring connection and divergent benefits derived from Chi Exotic Nectar.
For Biodun Falolu, a company executive with AdvancedSpecs, Chi Exotic Nectar’s extensive range of fruit nectar blends provides a rich, natural and unique taste that makes the juice great as take alone and fantastic for mixing, which is the reason he has stuck with the brand.

“In an effort to enhance preference for the brand, Chi Exotic Nectar comes with the most exciting fruity blends and variants of any juice in Nigeria. Its irresistible taste makes its worthy of indulgence in moments of socialization and celebration with my friends as we can enjoy it alone or mix with other drinks,” he said.

Ikechukwu Nwoke, a brand analyst noted that a television commercial has to score high in two areas to be memorable: sheer entertainment value and disruption/thought-provoking ability.

“The new Chi Exotic Nectar I Love the Taste television commercials score high on these fronts. Its apt use of diverse locations i.e. Tropical Resort, Bar, School, Pool, Beach and Home in a 60 second advert to convey subtle messages of the brand’s exotic taste is quite thought provoking, whilst the use of various indulgences to convey the brand message of superior taste offers entertainment value,” he noted.

According to Chi Limited’s Head of Marketing, Probal Bhattacharya, “Chi Exotic Nectar offers a range of fruit nectar blends with great taste that is superior to all. Its exotic taste has made it the preferred consumer beverage for indulgence, relaxation and celebration.”

“Through our new communication campaign tagged I Love the Taste, we intend to create bonding, further endearing the brand to consumers as the best tasting juice, thereby driving loyalty and market leadership,” he said.

Chi Exotic is a unique blend of nectars of tropical fruits. First of its kind in Nigeria, Chi Exotic Nectar is available in Pineapple & Coconut, Mango, Guava, Multifruita, Orange Peach, Banana, Pineapple & Papaya, Orange & Coconut, Tropical fruits & Coconut, Sangria. It comes in 1litre, 500ml, 315ml and 180ml pack sizes.

Chi Limited, Nigeria’s market leader in high quality Juice and Dairy products has introduced the 01st Ready-to-drink chocolate, milk and malt drink to the market. The product, Hollandia ChocoMalt Drink, fondly referred to as “3-in-1 Yo!” because of its appeal to a youthful consumer segment, is an innovative product that combines chocolate, milk and malt in trendy pack sizes. It can be consumed immediately after opening and delivers instant or sharp sharp nutrition to consumers. The product is the result of the brand’s continued resolve to provide consumer satisfaction, by offering superior product value that addresses consumer needs in tune with changing trends.
Hollandia ChocoMalt Drink is rich in vitamins and minerals, takes away the hassles and inconvenience involved in preparing Choco-based beverage drink the traditional way. Asides the convenience, Hollandia ChocoMalt Drink is a great, satisfying and functional beverage that can be consumed at any time.
It provides instant nutrition within reach and comes in handy pack sizes that hold adequate quantity for individual consumption, as well as fit into the lifestyle of young upwardly mobile consumers. The product’s 135ml and 315ml pack sizes fulfill consumer aspiration for regular consumption of Hollandia ChocoMalt Drink.
According to Adedeji Adeyinka, an undergraduate of Lagos State University, while he enjoys chocolate, milk and malt drink as an ideal source of nutrition, he acknowledged that the process of mixing all three ingredients in hot water was a very long one, and being busy as a student, he did not usually have much time for that.
“I came across a pack of Hollandia ChocoMalt Drink in a neighbourhood shop, and since then it has become my go-to Choco-based drink for instant nutrition. I love that the pack is so portable and handy, and nothing best describes the relief and convenience that this product brings along as all I have to do now is just open and drink.”
Francis Suleiman, a nutrition enthusiast and undergraduate of the University of Lagos said he was endeared to the brand by the nutritional value of the product. He emphasized the importance of Hollandia ChocoMalt Drink’s value proposition of sharp sharp nutrition because it means one can regularly consume this product to derive the instant nutrients our body requires to work at its best.
“The product’s rich blend of chocolate, milk and malt which are powerhouses of essential vitamins and minerals, as well as its offer of sharp sharp nutrition is a key consideration in switching to this brand, which I now consume on an almost daily basis” he stated
Chi Limited’s Managing Director, Mr Deepanjan Roy, said “Hollandia ChocoMalt Drink is a perfect blend of chocolate, milk and malt in a highly nutritious ready-to-drink form which provides instant nutrition when needed.”
“It offers convenience, guarantees delicious taste and eliminates the hassles associated with combining all three ingredients. Hollandia ChocoMalt Drink is the result of our consistent efforts to push the frontiers in innovation and consumer satisfaction” he added
Hollandia ChocoMalt Drink is available in 135ml and 315ml pack sizes. It can be purchased at all locations across Nigeria, including Chi Shoppe, departmental stores and neighbourhood shops.

The ongoing #BreakfastwithChivita100% campaign which has trended for months on influential social media platforms and enjoyed positioning on strategic out of home platforms, as well as a blitz of television advertisement on terrestrial and satellite channels, is a pointer that it is key to prepare a good communication campaign. However, it is fundamental to know how to distribute it for effectiveness.
With its key message of making breakfast complete with Chivita 100% Fruit Juice gaining traction, the brand has through effective communication endeared itself to consumers by offering a highly attractive value proposition. Its partnership with Manchester United and deployment of some of the club’s internationally renowned stars like Wayne Rooney, Marcus Rashford, Eric Bailly and Juan Mata in the television advertisement to project the brand’s breakfast narrative is seen as a masterstroke through its showcasing of some of the best players in football making healthy and complete breakfast choices.
According to Ikem Onyeka, a Brand Consultant with Wingplus Communication, a communication campaign succeeds when the brand owner is able to persuade consumers that the brand has benefits that they want or need; hence, it is not every time a brand achieves the objective of exciting the consumer in ways that ignite conversation.
“The Chivita 100% breakfast campaign has ticked all the boxes for a good communication campaign. Firstly, the brand puts forward an appealing and beneficial value proposition, and essentially enriched our idea of a healthy complete breakfast,” Onyeka said.
“Secondly, it is effectively marketing its breakfast narrative with deployment via primetime television and radio advertisement, banner adverts on influential online websites, social media promotions, strategic billboard placements and reviews in national print publications. Thirdly, these efforts have generated renewed consumer interest, conversations around a complete healthy breakfast like never before”
Biodun Balogun, a health nutrition expert said, “As a nutritionist, my job involves offering dietary advices to people. In recent times, I have seen a noticeable trend in enquiries around the benefits of 100% fruit juice for breakfast. Many of my clients attribute their enquiries to the Chivita 100% breakfast communication campaign, which shows that the brand is doing a good job of owning the breakfast narrative.”
“It is a good sign that more people are becoming conscious of what they consume and seeking complete breakfast beverage choices that offers great taste, quality nutrition and a healthy alternative like Chivita 100%,” Balogun added.
Speaking on the effectiveness of the Chivita 100% breakfast Campaign, CHI Limited’s Head of Marketing, Mr. Probal Bhattacharya said, “Of importance to our robust communication campaign is the need to engage consumers through effective platforms and offer a value proposition that is in tandem with their needs.”
“We have done this in an efficient way, and our indicators of success is the increased awareness and growing consumer trend of making Chivita 100% the preferred beverage for their varied complete breakfast diets at homes, schools, offices and restaurants across the country.”
Made from real natural fruits with no added sugar, no artificial colours and no preservatives, Chivita 100% offers the range of nutrition whole fruits offer. It is available in six variants of Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple & Orange Mango, and come in 1ltr, 315ml, 200ml and 180ml pack sizes.

With consumers getting smarter and now opting for healthier beverage companions for their snacks, the Hollandia Yoghurt “Slurp it off” 315ml pack has been introduced into the Nigerian market to address this need. While the great taste of Hollandia Yoghurt “Slurp it off” ensures that consumers are able to enjoy their snacks, it also provides an effective way for them to fit extra nutrients into their diets.
The Hollandia Yoghurt “Slurp it off” 315ml handy pack is designed to hold adequate quantity of yoghurt for an individual to enjoy with any snack. So whatever the setting, be it during an office meeting, at home or in a quick service restaurant, Hollandia Yoghurt “Slurp it off” comes in handy to enrich your snacking experience, and add nourishing goodness to the moment.
Mrs. Cynthia Balogun, a company secretary with Absolute Life Assurance said, “There is no doubt about the fact that busy executives like myself enjoy snacking whether in the office or at home, and we are daily confronted with beverage options to enjoy our snacks. Since I was introduced to Hollandia Yoghurt “Slurp it off” by a friend about a year ago, it has become my preferred snack companion because it is a healthy alternative and makes snacks more pleasurable with its rich taste and convenience.”
According to Kenneth Maduako, a brand executive with Brandplus Limited, it takes a lot of conviction for a brand to project itself as the ideal snack companion like Hollandia Yoghurt “Slurp it off’ has done.
“From its great taste which complements various snacks to its innovative packaging which offers convenience, the brand has subtly positioned itself in the minds of the consumer such that whenever snacks are mentioned, Hollandia Yoghurt “Slurp it off” readily comes to mind as the preferred beverage companion.”
Chi Limited’s Managing Director, Mr. Deepanjan Roy said, “We are satisfied with the positive feedback being received from consumers across the country. Hollandia Yoghurt “Slurp it off” has built an affinity with consumers who are health conscious, upwardly mobile and love to bring out the best in their snacks by savouring it with this great tasting yoghurt drink.”
Bursting with goodness inside and out, Hollandia Yoghurt “Slurp it off” is filled with healthy nutrition, nourishing vitamins, power of proteins, strength of calcium, and revitalizing energy. Hollandia Yoghurt “Slurp it off” is currently available in all locations across Nigeria, including Chi Shoppe, departmental stores and neighborhood shops.
Hollandia Yoghurt is a low fat dairy product from Chi Limited. Made from a blend of yoghurt and fruits. Hollandia Yoghurt is available in 4 variants: Strawberry, Pineapple Coconut, Plain Sweetened, and Pure & Plain. The 315ml “Slurp it off” Packs are now available in the following variants – Plain Sweetened, Pure & Plain and Strawberry.

With consumers getting smarter and now opting for healthier beverage companions for their snacks, the Hollandia Yoghurt “Slurp it off” 315ml pack has been introduced into the Nigerian market to address this need. While the great taste of Hollandia Yoghurt “Slurp it off” ensures that consumers are able to enjoy their snacks, it also provides an effective way for them to fit extra nutrients into their diets.
The Hollandia Yoghurt “Slurp it off” 315ml handy pack is designed to hold adequate quantity of yoghurt for an individual to enjoy with any snack. So whatever the setting, be it during an office meeting, at home or in a quick service restaurant, Hollandia Yoghurt “Slurp it off” comes in handy to enrich your snacking experience, and add nourishing goodness to the moment.
Mrs. Cynthia Balogun, a company secretary with Absolute Life Assurance said, “There is no doubt about the fact that busy executives like myself enjoy snacking whether in the office or at home, and we are daily confronted with beverage options to enjoy our snacks. Since I was introduced to Hollandia Yoghurt “Slurp it off” by a friend about a year ago, it has become my preferred snack companion because it is a healthy alternative and makes snacks more pleasurable with its rich taste and convenience.”
According to Kenneth Maduako, a brand executive with Brandplus Limited, it takes a lot of conviction for a brand to project itself as the ideal snack companion like Hollandia Yoghurt “Slurp it off’ has done.
“From its great taste which complements various snacks to its innovative packaging which offers convenience, the brand has subtly positioned itself in the minds of the consumer such that whenever snacks are mentioned, Hollandia Yoghurt “Slurp it off” readily comes to mind as the preferred beverage companion.”
Chi Limited’s Managing Director, Mr. Deepanjan Roy said, “We are satisfied with the positive feedback being received from consumers across the country. Hollandia Yoghurt “Slurp it off” has built an affinity with consumers who are health conscious, upwardly mobile and love to bring out the best in their snacks by savouring it with this great tasting yoghurt drink.”
Bursting with goodness inside and out, Hollandia Yoghurt “Slurp it off” is filled with healthy nutrition, nourishing vitamins, power of proteins, strength of calcium, and revitalizing energy. Hollandia Yoghurt “Slurp it off” is currently available in all locations across Nigeria, including Chi Shoppe, departmental stores and neighborhood shops.
Hollandia Yoghurt is a low fat dairy product from Chi Limited. Made from a blend of yoghurt and fruits. Hollandia Yoghurt is available in 4 variants: Strawberry, Pineapple Coconut, Plain Sweetened, and Pure & Plain. The 315ml “Slurp it off” Packs are now available in the following variants – Plain Sweetened, Pure & Plain and Strawberry.

Since it was introduced into the Nigerian market, Hollandia Yoghurt has strived to keep to its brand promise of Nourishing Goodness for Every Moment. It is a feat that has seen the brand become the most preferred and generic name for drinking yoghurt amongst consumers. Of the many pack sizes available to address varying consumer needs, one pack size that has become immensely popular is the 315ml Hollandia Gogurt pack.
Gogurt is a special pack designed for on-the-go consumption. Nicknamed “Ajala” because it goes with you everywhere you go, Hollandia Yoghurt Gogurt provides an easy and convenient way for lovers of the brand to enjoy its delicious goodness, while in transit. Offering the same nourishing goodness, Hollandia Yoghurt 315ml Gogurt pack is adequate for individual consumption and is the right drink to satisfy your hunger and thirst on the go.
According to Jennifer Dike, a nurse, “Commuting daily from my house at Egbeda to my hospital at Victoria Island means I would be constantly stuck in traffic to and fro. Spending long hours in traffic can sometimes be frustrating and challenging and requires a daily beverage companion to keep me nourished and refreshed for the day. I had seen the Hollandia Gogurt pack with some commuters in previous transit situations but did not know what to make of it until I got a pack for myself. The product stands way above other beverages offered in transit because of its refreshing, healthy, filling and delicious taste. It is simply nourishing goodness on the go’’

Bursting with goodness inside and out, the various packs of Hollandia Yoghurt are filled with healthy nutrition, nourishing vitamins, power of proteins, strength of calcium, revitalising energy.
Chi Limited’s Managing Director, Mr Deepanjan Roy stated that “For us at Chi Limited, we have always been keen on offering products designed to satisfy the needs and expectations of our consumers. The Hollandia Yoghurt’s Gogurt 315ml pack has earned its place of pride in the minds of consumers who have made it their favorite companion because of the nourishment it provides on the go”
Hollandia Yoghurt ‘Gogurt” 315ml pack is currently available in Traffic, Road Kiosks, Bukas, Supermarkets, Chi Shoppe, departmental stores and neighborhood shops across Nigeria. It is produced in Plain Sweetened, Pure ‘N’ Plain and Strawberry flavours.

Consumers across Nigeria have commended the ongoing #breakfastwithChivita100% campaign being deployed on television, radio, digital media and out-of-home platforms. The campaign which seeks to raise consumer consciousness on the many benefits of having a complete healthy breakfast with Chivita 100% is generating positive reviews and resonating with the aspirations of health conscious consumers.
For some brand experts, the #breakfastwithChivita100% campaign is an innovative strategy to not only promote the culture of a complete healthy breakfast in Nigeria but to also own the breakfast narrative by highlighting the unique value of its flagship brand, Chivita 100% in the breakfast mix. The use of internationally renowned soccer stars like Wayne Rooney, Marcus Rashford, Eric Bailly and Juan Mata in the television advertisement to project the brand’s breakfast narrative is connecting with the consumer base and its effectiveness is largely seen in the growing number of consumers who have made Chivita 100% their preferred breakfast beverage at homes, offices and restaurants.
According to Martins Nnadi, an IT professional, “The #breakfastwithChivita100% publicity campaign has been massive and is gradually shaping consumer opinion of a complete healthy breakfast. We all know that maintaining a healthy complete breakfast has a vital influence on our wellbeing, but Chivita 100% reiterates this in an engaging manner in its current campaign. For busy executives like myself, having a glass of Chivita 100% with breakfast is fast becoming a lifestyle choice because it offers the benefit of having a complete breakfast dietary requirements in spite of our schedules”
Mrs Beatrice Okon, a business woman and mother of two stated that “My children find the taste of Chivita 100% Real Orange variant irresistible and it is delightful as well as convenient to me as a mother to make it an integral part of their breakfast. The publicity blitz has made them conversant with the campaign message of ‘Breakfast isn’t complete without Chivita 100% fruit juice made from real natural fruits with no added sugar’ a point they emphasize every morning during breakfast. In addition to providing the essential nutrients they require for nourishment, its exciting variants and natural fruit mix makes the fruit juice a perfect beverage complement to our varied healthy breakfast diet”
Speaking on the success of the Chivita 100% breakfast Campaign, Chi Limited’s Head of Marketing Mr. Probal Bhattacharya, said “Our objective is to highlight the importance of a complete healthy breakfast and encourage consumers to achieve this daily by including a glass of Chivita 100% as part of their breakfast. Based on numerous positive feedback being received from consumers across the country, it is our belief that, with time, whenever breakfast is mentioned, Chivita 100% will readily come to mind as the preferred beverage”
Made from Real natural fruits with no added sugar, no preservatives and no added colour, Chivita 100% fruit juice is available in six variants of real orange, real apple, real pineapple, red grape, orange pineapple & orange mange and 1 litre, 315ml and 200ml pack sizes.

Incorporated in 1980, CHI limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks and drinking yogurts in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.
In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia Malt and Milk to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meatpie and CHI Classic Cake.
An ISO 22000 certified company, CHI Limited’s world class, state of the art manufacturing facility deploys the most advanced processing and packaging technology available anywhere in the world. The company also dedicates resources to research and development to ensure that CHI products provide the essential vitamins and nutrients that the consumer requires for healthy living. This is why the ‘’House of CHI’’ logo is now widely regarded as a symbol of unquestionable quality.
CHI Limited has established footprints in urban and rural Nigeria with large number of depot operations across the nation. The company is also one of the few Fast Moving Consumer Goods (FMCG) companies flying the Nigerian flag across Africa with quality exports that are competing favorably with brands from the rest of the world.
The passion for excellence and commitment for sustainable development is exemplified by the significant investment of CHI Limited in manufacturing and other related infrastructure projects. Thus, CHI Limited provides direct employment to over 2,500 employees and indirect employment to an estimated 50,000 people throughout its value chain.

Experts the world over have emphasized the importance of a healthy and complete breakfast as studies have shown that it adequately refuels the body, enhances mood, improves concentration, helps maintain a healthy weight, and is the foundation of a healthy diet. Starting your day right with a complete breakfast is one of the best ways to set yourself up for a good day of vitality. A complete breakfast is actually a good way to get a head start on packing in the nutrients our body needs to function well.
Whatever the combination, a breakfast meal will not be complete without a complement of fruit or Juices as it provides important nutrients for overall health. They are an important part of a healthy breakfast because they are excellent sources of minerals, vitamins and fiber. Nutritionist recommend daily intake of 100% fruit juices to complement fruits because they are made from real natural fruits and offer the range of nutrition benefits whole fruit offers. 100% fruit juice like Chivita 100% makes it easier to try a variety of colourful fruits as part of a complete breakfast throughout the year
For instance, including a glass of Chivita 100% fruit juice each day, as part of a healthy and varied breakfast diet, is a great tasting way to improve intake of important nutrients which are vital for wellbeing. Each glass of Chivita 100% fruit Juice is a powerhouse of anti-oxidants, essential minerals, vitamins, and phyto-nutrients that can provide long term benefits for your health. With no preservatives, no added sugar, no artificial colour, Chivita 100% fruit Juice is a perfect addition to breakfast as it is easy to digest and wakes up the body metabolism with a steady influx of natural fruit sugars.
This, Chivita 100% fruit juice aptly showcases through its newly launched #BreakfastWithChivita100% television advertisement meant to drive awareness initiatives for a complete healthy breakfast. The television commercial engages consumers by portraying internationally renowned football stars like Wayne Rooney, Juan Mata, Marcus Rashford and Eric Bailly having glasses of Chivita 100% as part of their complete breakfast meal for an active day. Thoroughly refreshed and nourished from consuming the fruit juice, the players set out to challenge themselves to attain 100% Commitment and 100% success in their game, exemplifying qualities closely associated with Chivita 100%
According to Mr. Probal Bhattacharya, Head of Marketing, Chi Limited, “Breakfast gives us all a chance to start each day with a healthy and complete meal. Chivita 100% fruit juice is a convenient, delicious and nutritious beverage to complement breakfast. Through our new #BreakfastwithChivita100% campaign, we have reiterated the value of Chivita 100% as a healthy breakfast addition. Chivita 100% offers active and health-conscious consumers a range of refreshing and nourishing fruit choices for a complete breakfast diet”
Produced from the finest collection of local and imported fruits and squeezed into affordable packs, Chivita 100% fruit juice comes with No Added Sugar, No Preservatives or Colour, and is available in six variants; Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple & Orange Mange and 1 Litre, 315ml and 200ml pack sizes.
Incorporated in 1980, CHI limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks and drinking yogurts in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.
In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia Malt and Milk to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meatpie and CHI Classic Cake.
An ISO 22000 certified company, CHI Limited’s world class, state of the art manufacturing facility deploys the most advanced processing and packaging technology available anywhere in the world. The company also dedicates resources to research and development to ensure that CHI products provide the essential vitamins and nutrients that the consumer requires for healthy living. This is why the ‘’House of CHI’’ logo is now widely regarded as a symbol of unquestionable quality.
CHI Limited has established footprints in urban and rural Nigeria with large number of depot operations across the nation. The company is also one of the few Fast Moving Consumer Goods (FMCG) companies flying the Nigerian flag across Africa with quality exports that are competing favo
urably with brands from the rest of the world.
The passion for excellence and commitment for sustainable development is exemplified by the significant investment of CHI Limited in manufacturing and other related infrastructure projects. Thus, CHI Limited provides direct employment to over 2,500 employees and indirect employment to an estimated 50,000 people throughout its value chain.

For any company to attain market leadership in its sector of the economy, it must put innovation at the forefront of its positioning strategy, beliefs and culture. Innovation is linked to positive changes in efficiency, productivity, quality, competitiveness and market share. One company that has put innovation constantly at the heart of its philosophy is Chi Limited, Nigeria’s market leader in fruit juices and dairy products. So it was no surprise recently when Chi Limited was recognized as the ‘’Most Innovative Fast Moving Consumer Goods (FMCG) Company’’ at the Businessday Top 25 Most Innovative companies and Institutions in Nigeria Awards 2017.
Chi Limited came out tops in a fiercely competitive category that included other major FMCG companies like AJE, makers of BIG Cola and Dufil foods, makers of Indomie Instant Noodles. According to the Businessday award committee, ‘Chi Limited’s visionary stride in innovating and launching a portfolio of new and existing brands into the consumer market including Chivita 100%, Chivita Active Vegetable & Fruit Nectar, Happy Hour by Chivita Fruit Drink, Hollandia Evaporated Milk, Hollandia Yoghurt and others provide ground-breaking innovations that have resulted, in no small measure, in making commercial and socio-economic impact, as well as value creation for clients and consumers’
Offering high quality products, Chi Limited is the first company to launch major Mass market Ready to Drink products in aseptic sachet packaging in West Africa. Its flagship brand Chivita 100% is the only locally produced 100% fruit Juice made from real natural fruits with no added sugar, no artificial colours and no preservatives. Chivita Active Vegetable and Fruit is an innovative product that offers consumers in Nigeria for the first time choices in fruit juices made from the goodness of vegetable with the lip smacking goodness of fruit. While Chi Exotic Nectar is the definitive standard in its category in terms of its unique fruit mixes and taste offerings.
Happy Hour by Chivita is rated the fastest growing juice brand with innovative variants that keeps consumers refreshed. Hollandia Yoghurt’s constant innovation, a peculiar rich mouth feel, variety of flavours and healthy goodness, has seen it rise to become the generic name for drinking Yoghurts amongst consumers, while Hollandia Evaporated Milk is the first Nigerian Milk brand to be packaged in aseptic packaging, which is renowned globally as a benchmark for quality. It is one of the most admired and innovative offerings in its category. These brands have also built enduring consumer loyalty through their impressive array of variants and market promotions.
Chi Limited’s Managing Director, Mr Deepanjan Roy stated that ‘We have received this Industry recognition as the most innovative FCMG company award by consistently delivering innovative products that have become household names in Nigeria. It also validates our commitment to ensuring that our range of products continue to be admired for its highest quality, nutrition & health standards’
The Businessday Top 25 Most Innovative companies and Institutions in Nigeria Awards 2017 seeks to acknowledge, celebrate and promote extensively the Organisations and Institutions that have developed the most inventive and ground-breaking products, ideas and services in 2016 and thus, contributed immensely to the sustainability of its customer-base, bottom-line, overall organisational growth, as well as the socio-economic development of our country.

CHI Limited, Nigeria’s market leader in fruit juices and diary, producer of the only 100% fruit juice brand on the local shelf, has unveiled its new marketing communication campaign tagged ‘#BreakfastWithChivita100%. This is part of efforts to reinforce its flagship’s brand proposition and drive awareness initiatives for a complete healthy breakfast. For a brand that has consistently churned out a variety of exciting campaigns, the new #breakfastwithChivita100% television advertisement is a step higher in terms of messaging, production quality and unique delivery style.
The look of the television advertisement showcases the creativity and strategic intent of the brand managers as every quality of Chivita 100% fruit juice is portrayed with sublime imageries. It also engages consumers by showcasing internationally renowned football stars like Wayne Rooney, Juan Mata, Marcus Rashford and Eric Bailly. The television commercial which is currently been aired on terrestrial and satellite channels portrays a brilliant depiction of these football stars engaging in amazing soccer artistry as they are teleported into a Pinball machine. Wayne Rooney challenges his team mates and they eagerly take up the challenge with the goal of reaching 100% success in the game. This goal closely resonates with the brand’s value of 100% commitment and 100% achievement. More importantly, it reiterates the refreshing and nourishing value of the 100% fruit Juice as an addition for a complete breakfast.
Busy lifestyles have meant that more people are tending towards skipping breakfast or having inadequate breakfast diets. Breakfast is actually the most important meal of the day and a good chance to get a head start on packing in the nutrients the body needs to function well. Through its newly launched communication campaign which is being deployed through television, digital, out-of-home, consumer activation and point of sales, Chivita 100% seeks to be at the forefront and own complete healthy breakfast narrative in the minds of consumers with scheduled activities in the weeks and months ahead.
Renowned for its no preservatives, no added sugar, no artificial colour, Chivita 100% fruit Juice is a convenient, delicious, healthy and nutritious addition to breakfast as it is easy to digest and wakes up the body metabolism with a steady influx of natural fruit sugars. It is one of the easiest and healthiest ways to ramp up your energy levels in the morning.
Speaking on the Communication campaign, Mr. Probal Bhattacharya, Head of Marketing, Chi Limited said, “The new #breakfastwithchivita100% television advertisement is part of our strategic effort to highlight the importance of a complete and healthy breakfast to consumers. We understand the role a creative television commercial can play in influencing consumer choice to live a healthier life and have spared nothing to ensure only the best television advertisement and product is out there for our consumers. It is our belief that through the course of this campaign consumers would embrace the choice of a healthy and complete breakfast with Chivita 100%”.
Over the years, Chivita 100% has successfully dominated the moral high ground as the best pure & natural fruit juice in the mind of the Nigerian consumer, always aptly reinforced through its memorable and lovable communications. The brand comes in 6 variants; Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple and Orange Mango and in 1 litre, 315ml and 200ml pack sizes.

For close observers of communication campaigns in Nigeria, one commercial that has ignited conversations recently is the Hollandia Yoghurt Commercial currently deployed on Television, Radio, digital and Out of Home. The campaign titled ‘Nourishing Goodness for Every Moment’ carefully reinforces Hollandia Yoghurt’s proposition as a brand that brings happiness and enjoyment to every moment of life.
The message is simple. Whatever your occasion or moment, whenever you need nourishing goodness, there is a Hollandia Yogurt just for you.
Through the television commercial, the brand takes the consumer through a journey of nourishing goodness and offers various pack sizes to go with life’s every moment. Hollandia Yoghurt succinctly captures each product pack size to meet the ever evolving consumer needs. In essence, it is an integral part of the consumer’s life as every moment is associated with a distinctively named pack size that everyone can relate with.
Hollandia Yoghurt family offers various pack sizes for diverse requirements. The campaign is therefore a conscious effort to capture unique consumer needs and position each pack size to meet them, thereby becoming an integral part of consumer’s daily life. Not just that, each pack is also given an endearing name that the consumer can easily relate with and this further creates strong bond.
The visually exciting commercial introduces Hollandia Yoghurt family’s offer for every member of the family, starting with the Smallie pack (135ml) for children at an affordable price of N50, and provides the perfect drink to accompany children’s food packs as they head off to school. The colourful handy pack is suitable for kids who love hanging out with friends, especially during break at school.
The Hollandia Yoghurt Selfie is a 200ml pack designed for single consumption. The Selfie pack is to be enjoyed when alone. The goodness in Selfie is obvious in the satisfied smile of the consumer.
Teenagers and young adults are also not left out. There is always the high points of life to celebrate with friends, and the Padi pack, 500ml in size, comes in handy to add fun and goodness to the occasion.
Hollandia Yoghurt’s 315ml active triplets are also there for consumers who are always on-the-go because they to like waka. Active triplets include Hollandia Yoghurt Mixology, which goes well with all mixed drinks. The enhanced taste brings out all the goodness in the consumer’s favourite drinks. Hollandia Yoghurt Slurp-It-Off is a sure choice with fast foods. No quick meal is ever dull around it. Hollandia Gogurt is like ‘Ajala’; always on the move. It is always by your side, everywhere you need it to be.
Hollandia Yoghurt Jolly Jolly (1 liter) pack is the life of the party. It brings sharing, bonding and nourishment to every gathering, at home or at parties.
For Managing Director, Chi Limited, Mr. Deepanjan Roy ‘The Hollandia Yoghurt Nourishing Goodness for Every Moment’ campaign is a bold step to highlight the many benefits of the brand. Hollandia Yoghurt is healthy and has a smooth taste sure to guarantee your wellbeing with every sip. Our innovative product extension is a unique way of adding value by ensuring nutritious goodness for our teeming consumers as they experience life’s every moment”
Bursting with goodness inside and out, the various packs of Hollandia Yoghurt are filled with healthy nutrition, nourishing vitamins, power of proteins, strength of calcium, revitalising energy. Hollandia Yoghurt provides nourishing goodness to every moment.
All the packs come in flavours of strawberry, pineapple-coconut, green apple, plain-sweetened, orange and pure ‘n plain.

April 18, 2017

Lagos, Nigeria – 20 March 2017 – It has been brought to the attention of CHI Limited, a member of the TGI Group of companies, that some job seekers have received FALSE invitations for interviews from an individual or organization posing as ‘CHIVITA’.

Please be aware that CHI Limited will never refer to itself as ‘CHIVITA’ or any of its other brands, nor make such announcements via broadcast messaging.

Kindly note that CHI Limited advertises its recruitment vacancies, as well as recruitment campaigns only on credible job boards, in the Print media and on the careers page of the organization’s website – www.houseofchi.com.

Thank you.

SOURCE
Chi Limited

MEDIA CONTACT
www.houseofchi.com

In an effort to reinforce its leadership of the fruit juice market for children, Capri-Sonne, the fruit juice mothers all over the world trust, has launched a national consumer promotion tagged ‘Fun Alarm Promo.’ The promo which is targeted at mothers who want the best for their children will give them the opportunity to win free gifts inside every carton of all variants of their favourite Capri-Sonne that they buy while the promo lasts

Cartons of the world’s No. 1 favourite drink of children in Nigeria will contain gift items which can vary from carton to carton. The gift items ranges from Pencil Cases, Rulers, Colourful Stickeez and lots more.
The Capri-Sonne “Fun Alarm Promo” which is being amplified nationwide with an effective media campaign running on major regional and national television channels and radio stations in the country. Simultaneously, the campaign is being driven through advertisements on Billboards and digital platforms like Twitter and Facebook. Consumer engagement platforms such as trade activations in open markets and consumer activations like taste trials in schools and shopping malls has commenced in various cities to connect with the consumers.
According to Managing Director, Chi Limited, Deepanjan Roy, “We are confident that - the Capri-Sonne Fun Alarm Promo will resonate with children across Nigeria, will create the excitement and fun that Capri-Sonne is known for, by offering experiences children love to engage in.
Trusted by Mothers for its health benefits and widely popular with children across Nigeria for its delicious taste, Capri Sonne is made from natural ingredients, with no artificial flavours, no added sugar and no added colour. It is healthy, naturally tasty and filled with lots of energy and fun. It comes in fun pouches and is available in six variants of Orange, Pine Apple, Apple, Strawberry, Multi Vitamin and Tropical fruits.

For many influential brands, the need to keep evolving in order to stay relevant and top-of-mind with consumers cannot be overemphasized. Brands adopt varying strategies including rebranding, repackaging and redesigning to retain consumer appeal. It is in this light that CHI Limited recently re-launched its Chi Happy Hour fruit drink, and rebranded it as “Happy Hour by Chivita” Fruit Drink. Happy Hour fruit drink now comes in new refreshing packs, with exciting new features that are appealing and distinct, a new logo and a new brand name “Happy Hour by Chivita” Fruit Drink.
The new design is stylish and comes in vibrant and unique colours of peach, purple, blue, lime green and groovy red. The colourful packs use storytelling and hashtags to communicate effortlessly with the consumer and are emblazoned with interesting visuals that delight the eyes. This visual communication is a great asset to help connect with consumers, reinforce personality of the brand and deepen the brand’s story.
In line with the brand’s aspirational and trendy outlook, every variant pack of the new Happy Hour by Chivita Fruit Drink tells a unique story of excitement and adventure. For instance, consumers can enjoy visuals of a camera, road and car with the #wanderlust hashtag or microphone, disc jockey and sunglasses with #partymode hashtag as well as guitar, trumpet and musical notes with #nonstop hashtag, among others. Each variant pack shares images that consumers can easily relate to in times of refreshment as they continue to enjoy the fruity goodness every pack offers.
With attractive variant names like Splashing Apple Peach Pear, Groovy Kiwi Mint Lime, Peach Pop, Totally Tropical and Guava Cheer, that connotes excitement and satisfaction, Happy Hour by Chivita Fruit Drink fully reflects its positioning as the best choice for fruity natural refreshment at all times.
Deepanjan Roy, Managing Director, Chi Limited notes that “Our brands’ messages are clear, concise and direct. Indeed, behind the Happy Hour by Chivita Fruit Drink name, the new package designs and the advertising campaign, is a strong, simple message, that effectively communicates the core value of the brand as a tasty fruity drink that is guaranteed to keep the consumer refreshed and satisfied. The new pack enables us to realign the look and feel of Happy Hour by Chivita with its fun-filled and non-stop goodness”.
The new pack also features on the brand’s social media platforms: Twitter, Facebook, Instagram and You Tube. In order to complete the makeover, Chi Limited also developed a new TV advert, introducing the new pack of Happy Hour by Chivita to consumers. The advert, through lively animations, brings to life the happy story depicted through innovative features & motifs on each variant pack.
Happy Hour by Chivita fruit drink is made from the best quality fruits for consumers who desire pure, and natural refreshment. It is available in 5 variants; Splashing Apple Peach Pear, Groovy Kiwi Mint Lime, Peach Pop, Totally Tropical and Guava Cheer and in 1 litre, 500ml, 315ml and 180ml pack sizes.

Years of consistent high quality, constant innovation and a commitment to keeping its brand promise by ensuring that consumers are offered quality, healthy refreshing fruit juices and dairy products has paid off as Chi Limited has received awards for two of the brands on its stable at the Global Quality Excellence Awards 2016 which was held in Lagos recently.

Chivita 100%, the company’s flagship brand and undisputed market leader in the fruit juice category, was named as winner of the ‘Best Quality Fruit Juice Excellence Award 2016’ for the Juice category while Hollandia Yoghurt, also a market leader, won the ‘Best Quality Yoghurt Excellence Award 2016’ for the drinking yoghurt category.

Organized by the African Quality Institute as part of this year’s World Quality Day celebration and in line with the resolution of the United Nations, the Global Quality Excellence Awards 2016 has the objective of ensuring that quality remains an important tool for national growth and prosperity.

According to Desmond Esorougwe, a member of the Organizing Committee for the Awards, “in a global economy where success depends on quality, innovativeness and sustainability, the award is our chance to reinforce these virtues as the foundation of organizations and brand’s requirement for achieving improved business performance. After a painstaking review of brands in the fruit juice and yoghurt categories, Chivita 100% fruit juice and Hollandia Yoghurt came tops in recognition of their capacity to deliver authentic consumer experiences”

Speaking on the awards, Managing Director of Chi Limited, Mr. Roy Deepanjan, “we are delighted with this honour from the organizers of the Global Quality Excellence Awards 2016. The award underscores our dedication to giving 100% to every stage in the production process of our brands from sourcing of raw materials to packaging and delivery. We constantly review our processes to ensure that only the best quality of our products in the Fruit juice and dairy category finds its way to shelf”

Chivita 100% fruit juice comes with no added sugar, no artificial colour or preservatives and is available in six variants; Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple & Orange Mango and in 1litre, 315ml and 200ml pack sizes. While Hollandia Yoghurt is available in five variants of Strawberry, Plain Sweetened, Pineapple Coconut, Pure ‘N’ Plain & Green Apple. The variants come in 1 litre, 500ml 315ml, 200ml, and 135ml Pack sizes.

For many influential brands, the need to keep evolving in order to stay relevant and top-of-mind with consumers cannot be overemphasized. Brands adopt varying strategies including rebranding, repackaging and redesigning to retain consumer appeal. It is in this light that CHI Limited recently re-launched its Chi Happy Hour fruit drink, and rebranded it as “Happy Hour by Chivita” Fruit Drink. Happy Hour fruit drink now comes in new refreshing packs, with exciting new features that are appealing and distinct, a new logo and a new brand name “Happy Hour by Chivita” Fruit Drink.

The new design is stylish and comes in vibrant and unique colours of peach, purple, blue, lime green and groovy red. The colourful packs use storytelling and hashtags to communicate effortlessly with the consumer and are emblazoned with interesting visuals that delight the eyes. This visual communication is a great asset to help connect with consumers, reinforce personality of the brand and deepen the brand’s story.

In line with the brand’s aspirational and trendy outlook, every variant pack of the new Happy Hour by Chivita Fruit Drink tells a unique story of excitement and adventure. For instance, consumers can enjoy visuals of a camera, road and car with the #wanderlust hashtag or microphone, disc jockey and sunglasses with #partymode hashtag as well as guitar, trumpet and musical notes with #nonstop hashtag, among others. Each variant pack shares images that consumers can easily relate to in times of refreshment as they continue to enjoy the fruity goodness every pack offers.

With attractive variant names like Splashing Apple Peach Pear, Groovy Kiwi Mint Lime, Peach Pop, Totally Tropical and Guava Cheer, that connotes excitement and satisfaction, Happy Hour by Chivita Fruit Drink fully reflects its positioning as the best choice for fruity natural refreshment at all times.

Deepanjan Roy, Managing Director, Chi Limited notes that “Our brands’ messages are clear, concise and direct. Indeed, behind the Happy Hour by Chivita Fruit Drink name, the new package designs and the advertising campaign, is a strong, simple message, that effectively communicates the core value of the brand as a tasty fruity drink that is guaranteed to keep the consumer refreshed and satisfied. The new pack enables us to realign the look and feel of Happy Hour by Chivita with its fun-filled and non-stop goodness”.
The new pack also features on the brand’s social media platforms: Twitter, Facebook, Instagram and You Tube. In order to complete the makeover, Chi Limited also developed a new TV advert, introducing the new pack of Happy Hour by Chivita to consumers. The advert, through lively animations, brings to life the happy story depicted through innovative features & motifs on each variant pack.

Happy Hour by Chivita fruit drink is made from the best quality fruits for consumers who desire pure, and natural refreshment. It is available in 5 variants; Splashing Apple Peach Pear, Groovy Kiwi Mint Lime, Peach Pop, Totally Tropical and Guava Cheer and in 1 litre, 500ml, 315ml and 180ml pack sizes.

Following the successful conclusion of the Hollandia Yoghurt ‘Colours of Goodness’ social media promo, lucky winners have been rewarded with mouthwatering prizes. Entries poured in from excited consumers eager to participate and emerge winners in the contest which was unveiled by Chi Limited as part of efforts to engage with loyal consumers of the brand on the digital landscape

At the prize presentation ceremony held recently, several prizes including Smart Phones, Tablets and Packs of refreshing and nourishing Hollandia Yoghurt were handed over to winners of the social media contest promo. A cross section of satisfied participants who expressed their views on the promo said the gifts are a bonus to the tasty goodness that they get from Hollandia Yoghurt which nourish them inside and out. It would be recalled that only recently Hollandia Yoghurt redesigned its packaging to wear a trendy and modern look that better communicates consumer benefits on the pack.

One of the lucky winners who smiled home with a Samsung Galaxy Smartphone, Victoria Damilola Thomas, was full of gratitude to the management of Chi Limited for the promo. “I am excited to know that I am now a proud owner of a Samsung Galaxy Smartphone courtesy of Chi Limited. The Hollandia Yoghurt ‘Colour of Goodness’ contest has made me feel the goodness within and gave me an opportunity to flaunt it outside.” she stated

The promo required consumers to like the Hollandia Yoghurt Facebook page and follow the brand’s Instagram and Twitter handle. They were encouraged to post creative photos of themselves with three packs of the new Hollandia Yoghurt using the hashtag ‘#Coloursofgoodness’. Entries were then made on the social media platforms. From the submissions, final entries were selected and posted to the Hollandia Yoghurt Social media handles with winners emerging from the overall number of likes on their entries across all social media platforms.

According to Head of Marketing, Probal Bhattacharya Chi Limited, “the Hollandia Yoghurt ‘Colours of Goodness’ social media contest is our way of creating a platform for millions of our consumers to showcase their ingenuity and get rewarded for doing so. For consumers who are eager to feel the goodness of Hollandia Yoghurt within and also flaunt the brand’s goodness outside, the Hollandia Yoghurt ‘Colours of Goodness’ Contest provides the best opportunity”

Hollandia Yoghurt is made from a rich blend of yoghurt and fruits. The brand comes in 6 variants; Orange, Strawberry, Pineapple Coconut, Plain Sweetened, Pure & Plain and Green Apple and is available in 1 Litre, 500ml, 315ml, 200ml, and 150ml pack sizes.

One way for any brand to survive in today’s ever-changing marketplace is to provide real-time, personalized experiences that reach consumers just as they need them. This is because most consumers, in an era of mobile technologies, are now always connected and are able to find information within seconds. This has put them in control of their own experiences making them more powerful than ever.
With the consumer at the heart of its operations, Chi Limited, Nigeria’s market leader in fruit juices and Beverages, has leveraged on this understanding by regularly connecting with consumers through various initiatives in the digital social networking space. The company achieves this by constantly activating all important consumer touch points in exciting and fun ways that also rewards the consumer.
Active across all the leading social media platforms like Facebook, Twitter and Instagram, CHI Limited recently concluded a series of social media contest such as ‘My 100% Achievement Contest’ and ‘Tea Side of Life Promo’ for Chivita 100% fruit juice and Chi Ice Tea respectively. Other promos included Hollandia Yoghurt’s ‘Colours of Goodness Contest’, Chi Happy Hour ‘Burst of Refreshment Dance Contest’, Chi Exotic ‘My Exotic Weekend Promo’ and Chivita Active ‘Vegetable fruit Mix Promo’.
In what was a very creative and effective social media engagements, the highly successful promotions generated huge interest and tremendous participation. The number and quality of entries from consumers for the promos also ensured that it remained very interactive and competitive.

To stand a chance of winning in the various social media contest, Consumers had to like the brand’s page on Facebook and follow it on Instagram and Twitter. Entries were to be made through the social media platforms. From the submissions, entries were selected and final winners emerged from the overall number of likes and points each of the selected entries received.

At the prize presentation ceremony held recently in Lagos, lucky winners were rewarded with mouthwatering & exciting prizes including Smartphones, Laptops, iPads, iPhones, Game Consoles, Gift Vouchers, Exquisite Dinner vouchers and Products Packs of the various brands. Reacting afterwards, the visibly excited winners were full of praises to the management of Chi Limited for rewarding them for their patronage and loyalty.

Faith Igberase, one of the lucky winners who smiled home with a smartphone from the Chi Ice Tea Side of Life Promo, expressed delight with the promo. She stated that the promo offered her an avenue to express her creativity. “It was also a veritable platform to build an online community of Chi Ice Tea consumers to network and project a brand that has continued to be a source of refreshment and rejuvenation to millions of Nigerians.” She added

According to Head of Marketing, Probal Bhattacharya, Chi Limited, “we congratulate winners of the various social media promos. The promos were conceived to connect with as well as reward the ever growing population of consumers across Nigeria that have made our fruit juices, & Beverages their number one drink for refreshment, nourishment and rejuvenation. For us, we will not relent in our effort to ensure that consumers get the utmost satisfaction in their daily experiences with our brands”

Chi Limited, producer of leading household brands such as Chivita 100%, Chivita Active, Happy Hour by Chivita, Chi Exotic, Chi Ice Tea, Capri Sonne, Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia Soya Milk, Beefie, SuperBite and others is one of the most admired companies in the Food & Beverages industry in Nigeria. It offers products that are themselves benchmarks in their respective categories of Juice, Dairy and Snacks. Today, it remains the undisputed market leader in fruit juices, drinking yoghurt, beverages and value added dairy products in Nigeria.

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One way for any brand to survive in today’s ever-changing marketplace is to provide real-time, personalized experiences that reach consumers just as they need them. This is because most consumers, in an era of mobile technologies, are now always connected and are able to find information within seconds. This has put them in control of their own experiences making them more powerful than ever.
With the consumer at the heart of its operations, Chi Limited, Nigeria’s market leader in fruit juices and Beverages, has leveraged on this understanding by regularly connecting with consumers through various initiatives in the digital social networking space. The company achieves this by constantly activating all important consumer touch points in exciting and fun ways that also rewards the consumer.
Active across all the leading social media platforms like Facebook, Twitter and Instagram, CHI Limited recently concluded a series of social media contest such as ‘My 100% Achievement Contest’ and ‘Tea Side of Life Promo’ for Chivita 100% fruit juice and Chi Ice Tea respectively. Other promos included Hollandia Yoghurt’s ‘Colours of Goodness Contest’, Chi Happy Hour ‘Burst of Refreshment Dance Contest’, Chi Exotic ‘My Exotic Weekend Promo’ and Chivita Active ‘Vegetable fruit Mix Promo’.
In what was a very creative and effective social media engagements, the highly successful promotions generated huge interest and tremendous participation. The number and quality of entries from consumers for the promos also ensured that it remained very interactive and competitive.

To stand a chance of winning in the various social media contest, Consumers had to like the brand’s page on Facebook and follow it on Instagram and Twitter. Entries were to be made through the social media platforms. From the submissions, entries were selected and final winners emerged from the overall number of likes and points each of the selected entries received.

At the prize presentation ceremony held recently in Lagos, lucky winners were rewarded with mouthwatering & exciting prizes including Smartphones, Laptops, iPads, iPhones, Game Consoles, Gift Vouchers, Exquisite Dinner vouchers and Products Packs of the various brands. Reacting afterwards, the visibly excited winners were full of praises to the management of Chi Limited for rewarding them for their patronage and loyalty.

Faith Igberase, one of the lucky winners who smiled home with a smartphone from the Chi Ice Tea Side of Life Promo, expressed delight with the promo. She stated that the promo offered her an avenue to express her creativity. “It was also a veritable platform to build an online community of Chi Ice Tea consumers to network and project a brand that has continued to be a source of refreshment and rejuvenation to millions of Nigerians.” She added

According to Head of Marketing, Probal Bhattacharya, Chi Limited, “we congratulate winners of the various social media promos. The promos were conceived to connect with as well as reward the ever growing population of consumers across Nigeria that have made our fruit juices, & Beverages their number one drink for refreshment, nourishment and rejuvenation. For us, we will not relent in our effort to ensure that consumers get the utmost satisfaction in their daily experiences with our brands”

Chi Limited, producer of leading household brands such as Chivita 100%, Chivita Active, Happy Hour by Chivita, Chi Exotic, Chi Ice Tea, Capri Sonne, Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia Soya Milk, Beefie, SuperBite and others is one of the most admired companies in the Food & Beverages industry in Nigeria. It offers products that are themselves benchmarks in their respective categories of Juice, Dairy and Snacks. Today, it remains the undisputed market leader in fruit juices, drinking yoghurt, beverages and value added dairy products in Nigeria.

One way for any brand to survive in today’s ever-changing marketplace is to provide real-time, personalized experiences that reach consumers just as they need them. This is because most consumers, in an era of mobile technologies, are now always connected and are able to find information within seconds. This has put them in control of their own experiences making them more powerful than ever.
With the consumer at the heart of its operations, Chi Limited, Nigeria’s market leader in fruit juices and Beverages, has leveraged on this understanding by regularly connecting with consumers through various initiatives in the digital social networking space. The company achieves this by constantly activating all important consumer touch points in exciting and fun ways that also rewards the consumer.
Active across all the leading social media platforms like Facebook, Twitter and Instagram, CHI Limited recently concluded a series of social media contest such as ‘My 100% Achievement Contest’ and ‘Tea Side of Life Promo’ for Chivita 100% fruit juice and Chi Ice Tea respectively. Other promos included Hollandia Yoghurt’s ‘Colours of Goodness Contest’, Chi Happy Hour ‘Burst of Refreshment Dance Contest’, Chi Exotic ‘My Exotic Weekend Promo’ and Chivita Active ‘Vegetable fruit Mix Promo’.
In what was a very creative and effective social media engagements, the highly successful promotions generated huge interest and tremendous participation. The number and quality of entries from consumers for the promos also ensured that it remained very interactive and competitive.

To stand a chance of winning in the various social media contest, Consumers had to like the brand’s page on Facebook and follow it on Instagram and Twitter. Entries were to be made through the social media platforms. From the submissions, entries were selected and final winners emerged from the overall number of likes and points each of the selected entries received.

At the prize presentation ceremony held recently in Lagos, lucky winners were rewarded with mouthwatering & exciting prizes including Smartphones, Laptops, iPads, iPhones, Game Consoles, Gift Vouchers, Exquisite Dinner vouchers and Products Packs of the various brands. Reacting afterwards, the visibly excited winners were full of praises to the management of Chi Limited for rewarding them for their patronage and loyalty.

Faith Igberase, one of the lucky winners who smiled home with a smartphone from the Chi Ice Tea Side of Life Promo, expressed delight with the promo. She stated that the promo offered her an avenue to express her creativity. “It was also a veritable platform to build an online community of Chi Ice Tea consumers to network and project a brand that has continued to be a source of refreshment and rejuvenation to millions of Nigerians.” She added

According to Head of Marketing, Probal Bhattacharya, Chi Limited, “we congratulate winners of the various social media promos. The promos were conceived to connect with as well as reward the ever growing population of consumers across Nigeria that have made our fruit juices, & Beverages their number one drink for refreshment, nourishment and rejuvenation. For us, we will not relent in our effort to ensure that consumers get the utmost satisfaction in their daily experiences with our brands”

Chi Limited, producer of leading household brands such as Chivita 100%, Chivita Active, Happy Hour by Chivita, Chi Exotic, Chi Ice Tea, Capri Sonne, Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia Soya Milk, Beefie, SuperBite and others is one of the most admired companies in the Food & Beverages industry in Nigeria. It offers products that are themselves benchmarks in their respective categories of Juice, Dairy and Snacks. Today, it remains the undisputed market leader in fruit juices, drinking yoghurt, beverages and value added dairy products in Nigeria.

In today’s busy world of brand marketing, utilizing the strength of effective consumer engagements to gain incremental marketing exposure is not only smart, but an essential tool for brands to remain more competitive in the constantly changing marketplace. Many brands have adopted varying consumer engagement platforms to connect with their consumers and build that loyalty and affinity that is crucial to the success of the brand. The publicity and goodwill generated around the Chivita 100% “Juiceball” Commercial through an effective online, television, print and outdoor campaign in recent times is a testament to how an effective communication strategy has endeared consumers to the premium fruit juice.
According to Okechukwu Madu, a brand development specialist with Marketing Index “so many factors culminate into making a strong brand; these factors vary from strong top of mind recall, consistent quality standards, popularity; a value that transcends its functional use, market availability and accessibility, strong brand identity and a high degree of consumer loyalty. The Chivita 100% “Juiceball” Commercial campaign reinforces these values in Chivita 100% pure and natural fruit Juice as it seeks to engage consumers across Nigeria through effective communication and positive brand experiences.
For Dapo Olapade, a student of Lagos State University, “it is interesting to observe the sustained Chivita 100% “JuiceBall” campaign despite its launch many months ago. The effort has ensured the momentum and top of mind recall for Chivita 100% fruit juice is maintained. As a passionate consumer of the quality fruit juice, I am filled with pride whenever I have to watch the commercial especially with my favourite players from Manchester United featured in them. The connection between Chivita 100% and the football stars that are legends in their own rights seems to rest basically on commitment to excellence. Kudos to Chi Limited as they continue to offer refreshment to millions of consumers across Nigeria

According to Chi Limited’s Head of Marketing, Mr. Probal Bhattacharya, “consumer satisfaction remains at the very heart of the premium quality of our fruit juice and engagement strategies. The Chivita 100% “JuiceBall” Commercial reflects our resolve to always offer the best there is in fruit juice. For us, it’s a 100% commitment to ensuring that Chivita 100% fruit juice consistently offers positive brand experiences which reinforce consumer loyalty and market leadership.

Chivita 100% fruit juice comes with no added sugar, colour or preservatives and is available in six variants; Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple & Orange Mango and in 1litre, 315ml and 200ml pack sizes.

Chi Limited, Nigeria’s foremost manufacturer is again making slides to ease the burden of Nigerian commuters by introducing the new Hollandia Gogurt Grab ‘n’ Go Packs. This is a handy 315ml uniquely designed packs filled with Hollandia Yoghurt that are just right for snacking while in transit and in traffic.
With the new Hollandia Yoghurt Grab ‘n’ Go packs you enjoy your time in the traffic. That’s why Hollandia Gogurt Grab ‘n’ Go Packs are just the right companion to keep you going while commuting.
The Gogurt Grab ‘n’ Go pack has been pegged at a flat rate of = N= 100 only, thereby making the yoghurt drink affordable to consumers. The pack has been specifically designed in a dynamic prismatic shape with an attractive cap on its head, making it very trendy and attractive for the youth to identify with and enjoy while ‘on the go’.
Giving his thoughts on the new product, Managing Director, Chi Limited, Mr Deepanjan Roy, said: ‘As a company, we are always mindful aboutthe wellbeing of our consumers and the society in general, hence, we thought of ensuring that consumers continually get refreshment and nourishment even in challenging traffic situations.
The Hollandia Yogurt ‘Gogurt’ Grab n’ Go 315ml pack is healthy, refreshing, fulfilling and a real delicious delight. Hollandia Yogurt ‘Gogurt’ is the right drink to satisfy your hunger or thirst on the go.
Don’t just sit there, grab your own Hollandia Yoghurt ‘Gogurt’ and enjoy your yoghurt drink!
Hollandia Yoghurt ‘Gogurt” 315ml pack is currently available in Traffic, Road Kiosks, Bukas, Supermarkets,Chi Shoppe, departmental stores and neighborhood shops across Nigeria and retails at the cost of =N=100
Hollandia Grab n Go 315ml Yoghurt is in Plain Sweetened, Pure ‘N’ Plain and Strawberry flavours.

Since it is widely accepted that the primary purpose of great advertising is to induce patronage, the Chivita 100% “JuiceBall” television commercial which has been running across all television Channels in Nigeria can easily come to mind as a magnificent example of great advertising due to its ability to evoke the desired attitude in juice lovers. Although the salient features of great advertising may differ from one expert to the other, two factors that are consistently associated with successful advertising arethe persuasive power of the advertisement and its impact on the emotion of people. These characteristics, experts say, are shared by the majority of the most influential ads in every part of the world.
According to Millward Brown, a leading global research agency specializing in advertising effectiveness, “Impact alone is not sufficient; the associations generated by the advertising need to be linked to the brand. There are many ways this can be achieved, but it is of note that ads which contain established branding devices, existing slogans or distinctive creative styles are all more likely to be impactful.”
While it is true that different countries use different styles and messages in their advertisement, the best ads remain how the most involving elements relate to both the brand and the message. Essentially, for any advertising to be successful and effective it should be simple and memorable. It must be suggestive while having conviction value and should educate the people. Lastly, it should be true! These qualities are the hallmarks of the highly effective Chivita 100% “JuiceBall’ television commercial.
“The English Premier League, offers loyalty beyond reason, beyond price,” says Kevin Roberts, chief executive of Saatchi & Saatchi, a global advertising firm. This is why many companies associate their brand with a football league to enhance their brands, signing up for sponsorships with star player’s endorsement. This reality was not lost on CHI Limited as it successfully leveraged on the passion Nigerians have for football in its Chivita 100% ‘JuiceBall’ television commercial.
The television commercial features top rated football stars like Robin Van Persie, Angel Di Maria, Antonio Valencia, RadamelFalcao, and Jonny Evans. The advert opens with a glistening pack shot of Chivita 100% fruit juice; condensation dripping down the carton and as the hand appears to open the cap the camera zooms inside the pack into a world of juice, wherein superstars of football showcase there soccer skills with a “Juice Ball” on a football pitch filled with pure natural appetizing juice. The current Chivita 100% -“Juice Ball” commercial does not only portray the premium quality juice, but it is also inspirational as it highlights essentials elements of its success and market leadership.

Speaking on the television commercial, CHI Limited’s Head of Marketing, Probal Bhattacharya said, “Our aim is to build an emotional relationship with consumers in a way that the desire to consume Chivita 100% is not simply reliant on commercial value maximisation. We have been very successful with a number of initiatives behind Chivita 100% over the years, the latest of which is our partnership with Manchester United. These have been pivotal in making Chivita 100% Nigeria’s most admired juice brand.”

Chivita 100% fruit juice comes with no added sugar, colour or preservatives and is available in six variants; Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple & Orange Mango all in 1 litre, 315ml and 200ml pack sizes.

For individuals’ uninitiated in the art of advertising, a first glimpse at the Chivita 100% juice ball commercial would signify an interpretation of a group of Manchester United players running around in a pitch full of orange juice, but for the industry experts as well as critics, the commercial exemplifies in a simple but elegant manner, the art of creativity.
Filled with bright colours, the juice ball commercial is very captivating as the message of the brand was told in a unique storytelling format. From the pure, simulated orange football pitch symbolising the natural freshness of the products used in production to the energetic display of the Manchester United players epitomising the vitality, goodness, and healthy impact of the product, the fantasy story of the commercial immediately resonates with the intended target audience due to its alluring concept, breath-taking visual, exciting motion movements, and flawless execution.
It is therefore with a sense of ecstasy that the esteemed trade partners of Chi Limited, makers of Nigeria’s leading juice brands, have congratulated the company for such an innovative concept in the advertisement of Chivita 100%.
According to the trade partners- consisting of registered wholesalers, retailers, and distributors, they have witnessed massive increase in sales of the Chivita 100% and other Chi Limited products. With the rise in sales, the trade partners attributed to the successful ideation, execution, and deployment of the juice ball commercial by the company alongside its partnership with the English Premier League team Manchester United. Consumers however have been swayed by the roles played in the ad by some of their favourite players in the club.
Speaking on the Chivita 100% JuiceBall commercial, Mr. Johnson Amedu, who operates Choice Stores in Lagos noted that “the JuiceBall commercial currently running on multiple communication platforms has further endeared many of my customers to the brand. The brand affinity that the JuiceBall campaign has created is immeasurable as my sales figures now shows more consumers bonding with the brand"
For NkechiNnaji, a retailer of Chivita 100% in Aba market” the JuiceBallcommercial has drawn considerable interest to the product. I now receive more demand for Chivita 100% fruit juice particularly during the weekends as football lovers prefer to refresh with the product during football matches. No doubt, the advert has created the needed publicity to drive this increased demand”
According to Chi Limited’s Head of Marketing, Probal Bhattacharya, “Being committed to an ideal is a virtue that we understand perfectly well. Consumers deserve the best in fruit juice and Chivita 100% gives the best at all times. We are excited about the feedback from our trade partners and we will ensure absolute commitment to excellence by delivering only the best to our consumers”
The Nigerian consumer market is growing on all fronts, and brands who understand this are thinking outside the box to create strategies to drive a deepened consumer affinity that would guarantee market share, profitability, and brand loyalty.
Produced from the finest collection of local and imported fruits, and squeezed into affordable packs, Chivita 100% fruit juice comes with no added sugar, colour or preservatives and is available in six variants; Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple & Orange Mango and in 1 litre, 315ml and 250ml pack sizes.

With its range of high quality fruit juices like Chivita 100%, Chivita Active and Chi Exotic now in 315ml Handy Pack, Chi Limited’s innovative and affordable packaging strategy to target hip, trendy and On-the-Go consumers is seen by industry analysts as a step in the right direction . For market watchers, the new 315ml Handy Pack would ensure more market penetration for a brand that is already the leader in Nigeria’s fruit Juice market.
The new Handy Pack which is designed in a dynamic prismatic shape, with an attractive cap that is well blended into the pack, comes at an affordable price of N100. The 315ml Handy Packs contains enough juice to satisfy individual consumption and offers competitive pricing as well as value for money. Allows consumers to take it along with them wherever they go and fits into the lifestyle of young mobile consumers.
According to Deepanjan Roy, Managing Director, Chi Limited, “the new and attractive 315ml Handy Pack has a genuine consumer appeal and the feedback from the market has been fantastic. At the cost of N100, we are confident that the affordability, accessibility and convenience of this trendy, and On-the-Go Handy packs would ensure that our consumers continue to get the same refreshing taste and nourishment - Anytime & Anywhere”.
“Consumers have extolled the Handy Pack size for its elegance, convenience and shelf appeal. They particularly appreciate its advantages over aluminum can packaging because it is easy to hold, pour from, and is far more environment friendly” Mr. Deepanjan stated
For a brand, whose innovations and dexterity accompany its brands, Chi Limited’s market leadership is driven by consumer engagements, needs and satisfaction
The 315ml Juice Handy Packs are currently available in Chi Shoppe, departmental stores, Open Markets, Hotels and neighbourhood shops across Nigeria and retail at an affordable consumer price of N100.

With its range of high quality fruit juices like Chivita 100%, Chivita Active and Chi Exotic now in 315ml Handy Pack, Chi Limited’s innovative and affordable packaging strategy to target hip, trendy and On-the-Go consumers is seen by industry analysts as a step in the right direction . For market watchers, the new 315ml Handy Pack would ensure more market penetration for a brand that is already the leader in Nigeria’s fruit Juice market.
The new Handy Pack which is designed in a dynamic prismatic shape, with an attractive cap that is well blended into the pack, comes at an affordable price of N100. The 315ml Handy Packs contains enough juice to satisfy individual consumption and offers competitive pricing as well as value for money. Allows consumers to take it along with them wherever they go and fits into the lifestyle of young mobile consumers.
According to Deepanjan Roy, Managing Director, Chi Limited, “the new and attractive 315ml Handy Pack has a genuine consumer appeal and the feedback from the market has been fantastic. At the cost of N100, we are confident that the affordability, accessibility and convenience of this trendy, and On-the-Go Handy packs would ensure that our consumers continue to get the same refreshing taste and nourishment - Anytime & Anywhere”.
“Consumers have extolled the Handy Pack size for its elegance, convenience and shelf appeal. They particularly appreciate its advantages over aluminum can packaging because it is easy to hold, pour from, and is far more environment friendly” Mr. Deepanjan stated
For a brand, whose innovations and dexterity accompany its brands, Chi Limited’s market leadership is driven by consumer engagements, needs and satisfaction
The 315ml Juice Handy Packs are currently available in Chi Shoppe, departmental stores, Open Markets, Hotels and neighbourhood shops across Nigeria and retail at an affordable consumer price of N100.

Since brands get recognition through the experiences they are associated with, it is important to ensure that their communications are developed to draw attention to positive emotions. A communication campaign that has done this well in the past few weeks and which has generated talkability is the Chivita 100% Juice Ball commercial. Currently running on multiple communication platforms, the commercial has endeared more consumers to the brand.

According to Emeka Nwosu, a marketing communications consultant with Wings Concepts notes that “the brand presence and growth of Chivita 100% juice from the house of CHI Limited has of recent been exceptional with the deployment of the Juiceball commercial that is now everywhere on TV, Radio, social media space, Billboards as well as sustained media articles exposure in print publications”

For Olamide Ajayi, a sports content marketing executive, the Chivita 100% Juice ball campaign has in recent times attracted the attention of communication experts for its adherence to the principles of great advertising. “It is necessary to separate good advertising from great advertising because when certain basic fundamentals are adhered to, great commercials are capable of arousing the emotion in a way that deepens the interest of the target audience and brings about a lasting relationship and that is what Chi limited has done with this commercial”

According to Chi Limited’s Head of Marketing, Mr. Probal Bhattacharya, “the success of the Juice ball commercial in raising awareness on the amazing quality and benefits of Chivita 100% is not surprising because the whole campaign has been designed and executed based on clear consumer insight with the objective of reaching consumers at the relevant touch points”

“In fact, we are excited about the feedback we are receiving on the juice ball campaign as it confirms our research findings on effective ways to engage the consumer. Just as consumers are excited about the commercial, we are confident that Chivita 100% Fruit Juice will continue to meet their expectations and sustain the excitement in more ways than one” Mr. Bhattacharya stated

Produced from the finest collection of local and imported fruits and squeezed into affordable packs, Chivita 100% fruit juice comes with no added sugar, colour or preservatives and is available in six variants; Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple & Orange Mango and in 1 litre, 315ml and 250ml pack sizes.

CHI Limited, the makers of Chivita, Hollandia, Capri-Sonne and SuperBite range of products, has won the 2015 Nigeria Customer Service Excellence Award for being the best Customer Service Company in the Beverage sector.

CHI Ltd, always known for it’s Quality Products, Loved Brands, and Excellent Customer Service, has received numerous awards over the years as recognition of these values, like The African Quality Achievement Awards in 2014 and The Generation Next Awards in 2013 to name a few.

The Nigeria Customer Service Awards (NCSA) is a prestigious annual award that celebrates service excellence in Nigeria, by recognizing companies that deliver effective and exceptional customer services. Speaking at an impressive award ceremony held in Lagos, Dr. Aliyu Ilias, Co-ordinator, Nigeria Customer Service Awards Limited, disclosed that the fruit juice market leader was adjudged as the winner of the award having fulfilled all the stipulated criteria and received vast majority of nominations from customers on the various voting platforms.
According to Dr Aliyu, “CHI Limited emerged as the best Customer Service Company in the FMCG/Beverage sector through appreciable feedback from the following criteria: nominations from Nigerians; customer feedback, review of employee job satisfaction/performance standards; and mystery shopping services” he stated
Acknowledging the award, The Managing Director, CHI Limited, Mr. Deepanjan Roy, while thanking the organizers of the award said the company thrives on the support and patronage of its customers and would therefore stop at nothing in ensuring that customers get excellent product and quality services.
“This award is a testament to the hard work and strategy employed by the company to satisfy the needs of our esteemed customers and fulfill their expectations. It is dedicated to our numerous customers who believe in our relationship with them and support us to actualize our vision of creating value that is timeless” Mr. Deepanjan stated
CHI Limited is one of the most admired companies in the Food & Beverages industry in Nigeria. It offers products that are themselves benchmarks in their respective categories of Juice, Dairy and Snacks. Today, CHI Limited is the undisputed market leader in fruit juices, fruit drinks and yoghurts in Nigeria.

Consumers of Chivita 100% fruit juice were thrilled recently when the brand partnered with the Lagos Goat Club to host the August edition of the Afropolitan Vibes Concert at the Freedom Park in Lagos. The event offered an opportunity for Industry players, celebrities and fun lovers to network, relax and be refreshed with Chivita 100% fruit Juice.

At the VIP event held for networking, an activation point with Chivita 100% brand ambassadors was on hand to engage guests with the juice whilst large television screens beamed the new marketing communication commercial tagged “Chivita 100% or nothing”. The television commercial which is currently being run on local and international television stations drew applause from the guests present.

For ‘Emeka Obi, an Information Technology analyst with ICTPlus Limited, “the current Chivita 100% or nothing commercial does not only portray the premium quality juices’ partnership with Manchester United but it is also inspirational as it highlights essentials elements of its success and market leadership. Chivita 100% is my favourite fruit juice, not only for its refreshing taste and variants but also for its health benefits”

In the same light, Kenneth Ojo, a Corporate Communications Manager with Wings Concept, stated that the new marketing campaign reiterates the fact that Chivita 100% is the flagship brand in the Nigerian Juice market. Only very few brands in the market confidently showcases the propositions of no added sugar, no added flavours and no preservatives that Chivita 100% projects. It is a healthy option for consumers not ready to compromise on quality”

According to Chi Limited’s Head of Marketing, Probal Bhattacharya, “our partnership with the Lagos Goat Club is a testament to our resolve to promote only the best. We shall continue to identify the best platforms to connect with,
engage, refresh and nourish our numerous consumers with their favourite Chivita 100% fruit juice wherever they may be”

Afropolitan Vibes is a monthly concert at Freedom Park, Marina Lagos. Founder and Singer, Ade Bantu invites Afro Pop artist from Nigeria and abroad to perform with him on stage

Chivita 100% is a premium quality fruit juice for consumers who desire pure, healthy and natural refreshment. It is available in 6 variants; Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple & Orange Mango and in 1 litre, 500ml and 250ml pack sizes

CHI Limited, one of Nigeria’s most respected corporate entities and the leading producer of high quality fruit juice, dairy and snacks products, will join hands with Tetra Pak, a global leading food processing and packaging solutions’ company, to explore opportunities for feasible food & beverage solutions in an effort to fight malnutrition amongst children in Nigeria.

CHI is one of the largest partners of Tetra Pak in Africa employing use of many of its packaging solutions to serve safe, innovative and environmentally friendly products to her customers across the country.

As part of efforts to alleviate malnutrition among the country’s children, the joint initiative between CHI Limited & Tetra Pak will develop feasible solutions for providing healthy nourishment for Nigerian children. To achieve this, the companies will undertake an in-depth assessment of the ground realities of the nutritional requirements and the need gaps specific to children in Nigeria. This partnership will provide a platform for the involvement of relevant major stakeholders, institutes, governmental and non-governmental organizations for the delivery of nutrition solutions to the Nigerian children.

Mr. C G Vink, Chairman of Chi Limited (the flagship company of the TGI Group), noted that “Child nutrition is important to our country’s future and being a proudly Nigerian company, we are committed to putting in our best to the building and shaping a healthy and brighter Nigeria.”

Mr Dennis Jönsson, President and Chief Executive Officer of Tetra Pak, said “Tetra Pak has partnered with governments, customers and other public and private partners to support school feeding programmes around the world for more than 50 years, promoting children’s right to nutrition, health and education as well as helping to build the demand for locally produced and processed products. We are happy to have formed a strong partnership with Chi in Nigeria.”

According to the 2013 Nigeria Demographic and Health Survey, up to 80% of Nigerian children suffer from nutrition deficiencies, particularly from Iron, Zinc and vitamins. This leads to slower brain development, concentration issues, a weak immune system and underdevelopment of memory, vision and hearing. Investments in education are significantly undermined if children are not nourished properly. According to the same survey, over one third of Nigerian children are malnourished to the extent that their physical growth is measurably reduced compared to children in peer countries. A case in reference, according to various available statistics from UNESCO, EU, FAO etc, as many as 11 million children in Nigeria are suffering from stunted growth occasioned by chronic malnutrition