₦airaland Forum

For the first time ever, Nigerians can now enjoy their favourite Chivita fruit juices in cans as Chi Limited, Nigeria’s foremost Fruit Juice Company, has introduced Chi Exotic and Chivita Ice Tea in new hip, trendy and convenient cans. The launch once again demonstrates the company’s continuous quest for innovation that meets the dynamic needs of Nigerian consumers.

Still with the same unique and great taste of Chi Exotic and the rejuvenating power of Chivita Ice Tea, this is another first from Chivita, as it is the first time a mainstream juice brand is available in cans.

The new Chi Exotic and Chivita Ice Tea 330ml Cans exude confidence and style, and appeal to the youthful consumer segment by providing satisfaction and refreshment on the go in line with changing lifestyle trends.

The Chivita Cans are a perfect choice for on-the-go and in-home consumption, and will become a popular choice for upwardly mobile consumers who desire an aspirational, sleek and elegant image. The Cans also enable increased availability of the Chivita Brand, which is the market leader in Nigeria’s fruit juice and still drinks category.

The introduction of the new Chivita 330ml Cans is expected to disrupt the packaged fruit juice category. By expanding presence to more sales channels and outlets, this new launch will be a key lever for growth of the Chivita Brand in the coming years.

An innovative communication campaign tagged “Chivita New Cool Cans’’ which will employ emojis that express the unique Nigerian diversity from a cool, and trendy perspective will be deployed across various platforms like TV, Radio, Out of Home, Digital and Print to generate awareness among consumers.

According to the Managing Director of Chi Limited, Mr. Deepanjan Roy, the new Chi Exotic and Chivita Ice Tea 330ml Cans are an innovative approach to address the trendy needs of upwardly mobile consumers.

“We decided to introduce Chi Exotic and Chivita Ice Tea 330ml Cans in order to appeal to a youthful segment of the population, whose lifestyle needs keep evolving. These innovative Cans for Chivita are modern, and reflect the individual style & personality of the consumer who desires to be seen carrying & drinking fruit juice from a can,” he said.

Chi Exotic Pineapple Coconut & Chivita Ice Tea are available in 330ml Cans and at an afforadble price of N150 only. They can be purchased in Chi Shoppes, supermarkets, departmental stores, markets, and neighborhood kiosks.

Preservatives and additives have been commonly used in producing packaged foods and beverages to increase shelf-life, and reduce the loss of taste or ingredients in the product before consumption. Common preservatives used in food production include benzoates, nitrites and sulphites.

Research studies have shown that consumption of preservatives over a period of time could have negative effects on human health. Preservative consumption could be a source of breathing problems like asthma and bronchitis, and some have been known to weaken heart cells, body tissues, and cause cancer.

Nigerian consumers are exposed to preservatives in some of the products they consume in polyethylene terephthalate (PET), or plastic bottles, as they are commonly called. Even beverages that are supposed to be “natural” and “beneficial” for human health, have been known to contain preservatives like Potassium Sorbate and Trisodium Citrate, which diminish some of the benefits of the beverage and cause harm to the body.

For food products that contain natural ingredients which promote the overall wellbeing of individuals, inclusion of harmful preservatives in the foods or drinks could negate most, if not all of the natural ingredients in the product. With this fact in mind, we decided to examine a few “natural” beverages sold in the Nigerian market. For this report, we narrowed down to the Ice Tea category, and decided to focus our analysis on Chivita Ice Tea, the first Ready-to-Drink (RTD) Ice Tea brand produced by Chi Limited which was launched into Nigeria about a decade ago.

Chivita Ice Tea, a product which claims to offer consumers all the natural benefits of tea extracts, is the only Ice Tea brand in Nigeria that is produced in aseptic packaging. The Aseptic packaging production process is a specialized process in which food or other contents are processed separately and filled into the aseptic container or pack in a sterile environment that is safe and free of all harmful bacteria and free from human intervention. This type of packaging allows the food and beverage products to be transported over long distances, stored, and sold on shelves without refrigeration, thereby enabling the product have a stable shelf life of between 6-18 months, depending on the product. Thus, production in aseptic packaging is an innovative technology in the food and beverage industry that does not require the use of preservatives or additives to retain the product’s natural benefits before consumption.

According to research, tea is the most frequently consumed beverage in the world after water. On any given day, more than half of the human population consumes tea in one form or another. Tea keeps the body hydrated and also contains antioxidants, known to reverse the signs of ageing, fight free radicals in the body, reduce stress, and enable aid mental rejuvenation.

Since there are no preservatives added to the recipe of a product in an aseptic packaging, it can be deduced that the claim of Chivita Ice Tea as a natural, refreshing tea extract beverage is indeed a true claim. Examination of the product also reveals that Chivita Ice Tea contains real fruit juice, making it a refreshing drink with the natural health benefits of tea extracts and fruit juice all in one!

Chivita Ice Tea is manufactured by Chi Limited, a company known for the production of high quality, healthy, and nourishing fruit juice and dairy beverages. Known for its innovative products that have become household names in Nigeria, the company is widely regarded as the undisputed market leader in fruit juices and fruit drinks. The fact that Chi Limited products are produced in aseptic packaging and do not contain preservatives gives consumers the confidence that Chivita juices and Hollandia products are indeed healthy, natural beverages.

As part of this year’s World Quality Day celebrations, leading fruit juice brand, Chivita 100%, emerged as the Brand of the Year at the recently held Global Quality Excellence Award in Lagos. This represents another milestone for a brand that has continually grown its mindshare through innovative quality, effective communication and consumer satisfaction.

The award which was organized by the World Quality Alliance recognizes excellence in quality conformance to customer needs and promotes awareness of the important contributions that quality makes toward a nation’s growth and prosperity.

Chivita 100% is a nationally produced 100% fruit juice made from real natural fruits with no added sugar, no artificial colours and no preservatives. It is perfect as a daily source of vitamins, minerals, and antioxidants, which provide nourishment for health conscious consumers.

According to Ifeoma Esorougwe, the Executive Director, World Quality Alliance, “the Global Quality Excellence Brand of the Year Award is an opportunity for Chivita 100% to be recognized as the number one fruit juice in Nigeria and the responsibility to ensure that it continues to deliver superior quality that consistently exceed consumer expectations.”

Speaking on the award, Managing Director of Chi Limited, Mr. Deepanjan Roy, stated that the award was a welcome development and underscores the organization’s commitment and passion to creating the highest quality fruit juice available in the market today.

-- Netflix To Increase Investment In Nigerian Storytelling--

Netflix today announced that it will increase its investment in Nigeria’s creative community with the production of its first African original scripted series from Nigeria.

The yet to be titled “Akin Omotoso Project” is a six-part series directed by Akin alongside Daniel Oriahi and CJ Obasi. The series will star Kate Henshaw and Ade Laoye in leading roles alongside other Nollywood greats and fresh faces such as Richard Mofe Damijo, Joke Silva, Fabian Adeoye Lojede, Kehinde Bankole, Ayoola Ayolola, Toyin Oshinaike, Goodness Emmanuel, Ireti Doyle, Fabian Adeoye Lojede, Bimbo Akintola, Tope Tedela and Ijeoma Grace Agu.

Set in modern-day Nigeria and shot in Lagos, this drama tells the story of Kemi, a goddess reincarnated as a human to avenge her sister’s death. But first, she must learn how to use and harness her super powers to defeat her enemies and save her family from destruction. The series will be produced by Rififi Pictures.

Over the last year, Netflix has started to invest in the creative community - bringing Nigerian stories to audiences all around the world. These include: popular movies such as Merry Men, The Real Yoruba Demons, The Wedding Party 2, King of Boys; Nollywood classics like The CEO, October 1 and The Figurine; and films by renowned Nigerian director, Kunle Afolayan, such as Mokalik. These much-loved Nigerian movies will join Nollywood favorites such as Chief Daddy, Lion Heart and box office hit, The Bling Lagosians.

Ted Sarandos, Netflix’s Chief Content Officer said: “Movies like King of Boys, Merry Men and The Bling Lagosian have shown how much our members love Nigerian movies. So, we’re incredibly excited to be investing in Made in Nigeria stories - bringing them to audiences all around the world.”

Dorothy Ghettuba who leads African Originals at Netflix, said: “I’m excited that in the same week that we’re launching Queen Sono, we had the opportunity to be here in Lagos with Nigerian storytellers to share plans of our first Nigerian original production. Our continent has a wealth of diversity, multiplicity and beauty in stories that have yet to be told and we want to be top of mind for creators in Nigeria, especially when it comes to stories they haven't had a chance to tell yet.”

Last month, Netflix enabled Nigerian members to pay for its service in Naira - making it much easier for existing and future subscribers to use Netflix. Members can enjoy a wide range of diverse, quality entertainment including African Originals like Queen Sono which launches this Friday, 28 February. Other African Originals launching this year include Blood & Water and Mama K’s Team 4.

As part of this year’s World Quality Day celebrations, leading fruit juice brand, Chivita 100%, emerged as the Brand of the Year at the recently held Global Quality Excellence Award in Lagos. This represents another milestone for a brand that has continually grown its mindshare through innovative quality, effective communication and consumer satisfaction.

The award which was organized by the World Quality Alliance recognizes excellence in quality conformance to customer needs and promotes awareness of the important contributions that quality makes toward a nation’s growth and prosperity.

Chivita 100% is a nationally produced 100% fruit juice made from real natural fruits with no added sugar, no artificial colours and no preservatives. It is perfect as a daily source of vitamins, minerals, and antioxidants, which provide nourishment for health conscious consumers.

According to Ifeoma Esorougwe, the Executive Director, World Quality Alliance, “the Global Quality Excellence Brand of the Year Award is an opportunity for Chivita 100% to be recognized as the number one fruit juice in Nigeria and the responsibility to ensure that it continues to deliver superior quality that consistently exceed consumer expectations.”

Speaking on the award, Managing Director of Chi Limited, Mr. Deepanjan Roy, stated that the award was a welcome development and underscores the organization’s commitment and passion to creating the highest quality fruit juice available in the market today.

“The Global Quality Excellence Brand of the Year Award for Chivita 100% also validates our resolve to ensure that our range of Chivita products, including Chivita 100%, continue to be admired for their health, nutrition and high quality,” he added.

Chivita 100% is convenient, delicious and offers consumers a range of nourishing 100% fruit juice choices. It is available in 1Litre pack sizes in four variants – Real Orange, Real Apple, Real Pineapple and Red Grape.


About CHI Limited
Incorporated in 1980, CHI Limited is a market leader in the food & beverage sector in Nigeria. Each of its product offerings within the juice & dairy beverages and snacks categories in which it operates are category benchmarks which are loved for their taste and high nutrition. With its ISO 22000 certified state of the art manufacturing facility, CHI deploys advanced processing and packaging technology in making all its products.

CHI has established footprints in urban and rural Nigeria through a large network of depot operations across the country. In addition, CHI prides itself as being one of the few Fast Moving Consumer Good (FMCG) companies who export quality food and beverage products to other African countries.

Its passion for excellence and commitment to sustainable development is exemplified in its continuous efforts to provide the best food and beverages to its consumers. Through its continuous investments in manufacturing and related infrastructure projects, CHI currently provides direct and indirect employment to over 112,500 people through its robust value chain.

Leading fruit juice brand, Chivita 100% has won the Most Innovative Fruit Juice Brand of the Year Award at the recently held 2019 Marketing World Awards.

The award re-affirms the brand’s dominance in the Nigerian fruit juice segment and is seen as a deserved recognition for the brand’s category leadership which it has earned through superior product quality and its innovative approach at deepening conversations on the role of 100% fruit juice in daily wellness.

As the market leader in the fruit juice category, Chivita 100% has been championing the 100% fruit juice consumption narrative in Nigeria through advocacy and engagements. The results are the recognitions and increasing number of satisfied consumers who are embracing Chivita 100%’s call for a personal journey of everyday wellness.

According to Akin Naphtal, CEO, Instinct Wave, organizers of the Marketing World Awards, Chivita 100% Fruit Juice has demonstrated a commitment to excellence and an uncommon innovativeness for market leadership.

“In the last 12 months, through monthly advocacy and engagements, Chivita 100% has been at the forefront of enlightening and promoting daily 100% fruit juice consumption for everyday wellness. The brand’s October 17th celebration of Chivita World Juice Day, the first of its kind in Nigeria, was a highpoint and competitive edge for recognition in this category,” he stated.

The Marketing World Awards celebrates brands, organizations and individuals that have delivered superior product values to the market and exhibited excellence in upholding concrete marketing strategies.

Speaking on the award, Chi Limited’s Managing Director, Mr. Deepanjan Roy commended and appreciated the organizers for recognizing Chivita 100%’s strides in innovativeness for market leadership.

"We would continue to ensure the innovative excellence which has seen Chivita 100% win the Most Innovative Juice Brand of the Year Award. This award is a recognition of our efforts at taking the lead in superior product quality and drive for awareness on the role of 100% fruit juice in everyday wellness,” he said.

Ideal for health, nutrition and refreshment, Chivita 100% is made from real natural fruits with no added sugar or preservatives. It is convenient, delicious and offers health-conscious consumers a range of refreshing and nourishing fruit choices as an addition to a complete breakfast diet.

Chivita 100% is available in 1Ltr pack sizes and in four variants - Real Orange, Real Apple, Real Pineapple and Red Grape.

As a leading innovation-driven company, Chi Limited has introduced a new product to the Hollandia Family – Hollandia Lactose Free Easy-to-Digest Milk, Nigeria’s first ever Ready-to-Drink (RTD) lactose free milk.

Research has shown that majority of Nigerians are lactose intolerant and are unable to digest LACTOSE present in milk. This gives rise to symptoms varying from bloating to flatulence, nausea, cramps, diarrhea, and stooling. Most consumers may not connect these symptoms with lactose intolerance since the awareness is low. For those who are aware, they may stop taking milk, thereby losing out on all the benefits of milk, such as calcium, proteins and vitamins.

As part of Chi Limited’s commitment to meet the dairy nutritional needs of consumers, Hollandia Lactose Free Easy-to-Digest Milk was launched. Rather than eliminating milk from their food, consumers can continue to use milk, while enjoying all the nutritional benefits it offers.

According to Chi Limited’s Managing Director, Mr. Deepanjan Roy, the availability of Hollandia Lactose Free Easy-to-Digest Milk means that all Nigerian consumers will now be able to experience a wholesome healthy experience.

“We are pleased to say that everyone can now enjoy the key nutrients found in milk that some would have otherwise missed out on. Hollandia Lactose Free Easy-to-Digest Milk delivers real dairy nutrition, and because it is 100% lactose free, it is easy to digest for those with lactose sensitivities,” he stated.

Available in 1Ltr pack size, Hollandia Lactose Free Easy-to-Digest Milk can be purchased at Chi Shoppe, supermarkets & departmental stores, neighborhood kiosks, and markets across Nigeria.

Nigeria’s leading evaporated milk brand, Hollandia Evap Milk, has launched a new marketing communication campaign. Aimed at inspiring and enabling consumers to achieve their daily goals, the campaign strengthens the milk brand’s position as the all-rounder evaporated milk and positions it as the perfect accompaniment to a wide variety of breakfast meals, foods and drinks, such as cereals, custard, pancakes, smoothies, tea, coffee, and chocolate beverages.



Tagged “Start Your Day Right with Hollandia Evap”, the TVC follows the life of celebrity mum and goal-oriented actress, Mercy Johnson-Okojie, and other mums. The film showcases their daily morning routine of preparing nourishing breakfast meals with Hollandia Evap Milk for their families, and highlights the satisfaction they derive from choosing the Hollandia Evap Milk brand to achieve their goal of keeping their families healthy, well-nourished and prepared for the long day ahead. The commercial closes with Mercy Johnson-Okojie endorsing Hollandia Evap Milk as the ideal evaporated milk brand that helps consumers start their day right.



The campaign which will be executed on TV, Radio, Print, Outdoor and Digital media platforms celebrates women, wives, mothers, fathers, and other care givers, for their role of taking care of and providing for their families, and acknowledges their aspirations to achieve success on multiple fronts.



Speaking on the launch of the new campaign, Managing Director of Chi Limited, Mr. Deepanjan Roy, said “the new Hollandia Evap Milk communication embodies the company’s goal of inspiring consumers to make the right decisions daily to live healthy and happy lives. We want our messaging to resonate with consumers who are desirous of using a wholesome, nutritious, and tasty milk to complement their breakfast or other meals. We are confident that the new commercial would enable consumers to aspire for success by starting their day right with Hollandia Evap Milk.”



Hollandia Evap is a creamy and tasty evaporated milk brand which is produced in hygienic aseptic packaging. It has the nutritious goodness of milk and is fortified with vitamins, nutrients and calcium. It serves as a delicious, appetizing and nourishing complement to your breakfast meals to get you ready for the day ahead. And it can be used with any other meals throughout the day.

Hollandia Evap Milk, one of Nigeria’s leading evaporated milk brand, has announced Mercy Johnson-Okojie as its new brand ambassador. As an accomplished actress, wife and mother, Mercy Johnson-Okojie perfectly embodies the all-rounder attributes of Hollandia Evap Milk. Through this partnership, she will be able to share how the brand has enabled her achieve goals on multiple fronts with the aim of helping millions of consumers who aspire to do same.

Her success is a testament to her wide ranging prowess very much like Hollandia Evap Milk which is a creamy, tasty and nourishing, multiple usage evaporated milk ideal for complementing the taste of a variety of meals.

Through her versatility, Mercy Johnson-Okojie would bring her lifestyle choices and influence to bear to fully relate the nutritious benefits of this wholesome all-rounder Hollandia Evap Milk to every member of the family.

Chi Limited’s Managing Director, Mr. Deepanjan Roy, stated that Mercy Johnson-Okojie’s passion is present in everything she touches, and she truly embodies the ideal qualities that the brand wants to be associated with.

“We have chosen Mercy Johnson-Okojie to be the face of the brand as we believe she would inspire a much larger audience with the convenience, quality nutritional benefits, value for money and consumer preference that the brand enjoys. We are thrilled to have her join as the new Hollandia Evap Milk Brand Ambassador,” he said.
Hollandia Evap Milk comes in a unique and convenient hygienic packaging ideal for consumption, storage and offers more value for money in terms of quality, quantity and strong whitening power.

Available in 90g, 120g, and 190g pack size on the shelf, Hollandia Evap Milk can be purchased at Chi Shoppe, departmental stores, neighborhood kiosks, and markets across Nigeria.

Experts have recommended the regular consumption of fruits as a key ingredient to providing important nutrients for overall health and wellness.



Achieving the recommended goals of five fruit portion per day can be challenging and become hindered by availability, convenience, and affordability. This is what makes fruit juice a smart choice since it is a delicious and nutritious way to consume a range of exciting variants of whole fruits every day.



100% fruit juice has no added sugar, but contains only the naturally occurring sugars found in the fruit from which the juice is squeezed. When included as part of your healthy diet, 100% fruit juice can help meet recommended daily goals for fruit intake because it is a nutrient-dense drink that provides vitamins, minerals (folic acid, thiamine and magnesium) and beneficial plant nutrients like polyphenols.



It is also vital to educate yourself on facts that will help you select a healthy product made from real fruit and not some concocted chemicals mixture. The first place to start is to go with time tested and trusted brands and whilst also paying attention to the nutrition facts on the label. Be careful to check that ‘100% fruit juice’ is clearly written on the packaging.



In the Nigeria market, one well-known 100% fruit juice time tested and trusted brand is Chivita 100%. It is recommended for its supreme quality, purity and taste. In order to get real value for your money, always ensure that your fruit juice contains no preservatives or artificial colours.



According to Folakemi Adeyemi, a nutritionist with Healthyliving International, consuming 100% fruit juices with no added sugar can reduce calories associated with added sugar without compromising quality nutrition.



“Globally, products with added sugars have come under severe scrutiny because they are believed to provide what is mostly referred to as empty calories without adding nutritional benefits. The natural sugar in fruit juices come with vitamins, minerals, and antioxidant. They are a convenient way to reach your daily fruit intake recommendations,” she stated.



Fruits is a must have for an everyday balanced diet, and 100% fruit juice is a convenient way to enjoy a portion of fruit when one fails to eat enough whole fruit and vegetables for healthy living. So, whether your favourite fruit is out of season or not readily available, you can reach out for convenience and healthy choice of your favourite fruit in 100% fruit juice.

In order to connect to evolving consumers, Hollandia Evap Milk, one of Nigeria’s leading evaporated milk brands, has unveiled a new attractive pack design. The new packaging, shows the nutritious benefits of Hollandia Evap Milk, as well as other striking features to connect with consumers.

Evident in the new pack design are the brand’s royal blue background signifying its modern and trendy values, and its gold logo depicting its premium positioning. The vibrant rising sun symbolises a new beginning and also the breakfast occasion which the brand is associated with.

The new pack also features other imageries showing various physical activities, which resonates with consumers, who are keen on daily nutrition and healthy boost of daily energy for active lifestyle. As a wholesome nutritious milk, Hollandia Evap Milk is a powerhouse of essential minerals and vitamins that fuels and energizes the body both mentally and physically.

According to Chi Limited’s Managing Director, Mr. Deepanjan Roy, consumers familiar with the old brand pack design can be assured of the same great taste, quality and numerous nutritional benefits of their favourite milk as it transits to a trendier pack design.

“The new pack design was done to connect evolving active consumer lifestyle and the benefits of Hollandia Evap Milk. Hollandia Evap Milk is an all-rounder, creamier, tastier, and nutritious milk for consumers desirous of a daily healthy boost of mental, physical energy for an active day,” he stated.

Hollandia Evap Milk is richer, creamier and tastier, and comes in unique convenient hygienic packaging ideal for consumption and storage. It offers more value for money in terms of quality, quantity and strong whitening power. Hollandia Evap Milk is a perfect choice when added to a breakfast cup of tea or coffee, or a bowl of cereal, pap or custard, as it provides excellent nourishment required for the body before setting out for the day.

The new Hollandia Evap Milk pack design comes in 60g, 120g and 190g sizes and is available in Chi Shoppe, departmental stores, markets and neighborhood kiosks in every state of the Federation.

The first step on the journey of wellness is a balance in our diet which is achievable by evaluating and taking advantage of readily available and affordable nutrient fillers. Experts have recommended the regular consumption of fruits as a key ingredient to providing important nutrients for overall health and wellness.

Achieving the recommended goals of five fruit portion per day can be challenging and become hindered by availability, convenience, and affordability. This is what makes fruit juice a smart choice since it is a delicious and nutritious way to consume a range of exciting variants of whole fruits every day.

100% fruit juice has no added sugar, but contains only the naturally occurring sugars found in the fruit from which the juice is squeezed. When included as part of your healthy diet, 100% fruit juice can help meet recommended daily goals for fruit intake because it is a nutrient-dense drink that provides vitamins, minerals (folic acid, thiamine and magnesium) and beneficial plant nutrients like polyphenols.

It is also vital to educate yourself on facts that will help you select a healthy product made from real fruit and not some concocted chemicals mixture. The first place to start is to go with time tested and trusted brands and whilst also paying attention to the nutrition facts on the label. Be careful to check that ‘100% fruit juice’ is clearly written on the packaging.

In the Nigeria market, one well-known 100% fruit juice time tested and trusted brand is Chivita 100%. It is recommended for its supreme quality, purity and taste. In order to get real value for your money, always ensure that your fruit juice contains no preservatives or artificial colours.

According to Folakemi Adeyemi, a nutritionist with Healthyliving International, consuming 100% fruit juices with no added sugar can reduce calories associated with added sugar without compromising quality nutrition.

“Globally, products with added sugars have come under severe scrutiny because they are believed to provide what is mostly referred to as empty calories without adding nutritional benefits. The natural sugar in fruit juices come with vitamins, minerals, and antioxidant. They are a convenient way to reach your daily fruit intake recommendations,” she stated.

Fruits is a must have for an everyday balanced diet, and 100% fruit juice is a convenient way to enjoy a portion of fruit when one fails to eat enough whole fruit and vegetables for healthy living. So, whether your favourite fruit is out of season or not readily available, you can reach out for convenience and healthy choice of your favourite fruit in 100% fruit juice.

For the second year running, Chivita 100% won the highly coveted Outstanding Juice Brand of the Year Award at the prestigious Marketing Edge Awards for Excellence, and thereby affirming its dominance in the Nigerian juice brand segment.
Chivita 100% Fruit Juice was adjudged winner of the highly competitive category because of its outstanding brand equity, segment leadership, customer engagement and innovative integrated marketing communications – across traditional and digital.
Made from real natural fruits with no added sugar or preservatives, Chivita 100% is a convenient, delicious, healthy and nutritious 100% fruit juice. It offers health-conscious consumers a range of refreshing and nourishing fruit choices as an addition for a complete breakfast diet.
According to organizers of the Awards, the selection of Chivita 100% was as a result of painstaking industry reviews and assessment of the patriotic contributions of the brand to the growth, development and continuing evolution of the juice segment in the country.
“The brand has demonstrated robust commitment to excellence as well as the enthronement and sustenance of global best practices in the industry. Chivita 100% has also shown an uncommon innovativeness for market leadership, and this is why our jury decided that Chivita 100% was deserving of the recognition and celebration,” the organizers stated.
Speaking after receiving the award, the Marketing Director, CHI Limited, Mr. Probal Bhattacharya, commended the organizers of the Awards for recognizing Chivita 100%’s strides as a market leader in the juice segment.
"We would continue to ensure innovative excellence, and grow consumer confidence which has seen Chivita 100% win the Outstanding Juice Brand of the Year Award for consecutive years. For many consumers, Chivita 100% has become a preferred lifestyle brand of choice for its great health, nutrition and refreshment value as part of a complete breakfast requirement,” he stated.
This award joins a growing list of recognition awards for Chi Limited which includes most recently, Chivita 100% as the most Outstanding Juice Brand of the Year in the 2018 Marketing Edge Awards, the Manufacturers Association of Nigeria’s (MAN) 50th Annual General Meeting and Awards 2018 for Best Kept Industrial Premises, The Guardian Manufacturing Excellence Award 2017 for Beverage Manufacturing Company of the Year, Chivita Active Vegetable Fruit Nectar and Hollandia Choco Malt Drink category wins at the 2017 Marketing World Awards, “Most Innovative FMCG Company” at the Top 50 Brands Nigeria Award, as well as the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017.
Chivita 100% comes in 4 variants; Real Orange, Real Apple, Real Pineapple and Red Grape, and available in 1Ltr. pack size.
Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks, yogurts and value added dairy beverages in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.
In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHIVITA Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia ChocoMalt to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meat Pie and CHI Classic Cake.

The recent introduction of Hollandia Evaporated Milk’s 120g pack size affectionately referred to as “Pere” has been met with commendation from consumers. The new “Pere” pack is being seen as an irresistible way to deliver wholesome nutritious evaporated milk in a distinctive packaging.
At a N100 price point, Hollandia Evap 120g “Pere” pack has endeared itself to millions of consumers across Nigeria for its unique creamy taste and nourishing value in a convenient pack. It is tailored to fit specific consumer needs with quantity benefits and reasonably connects with an affordable price point.
Across neighborhood shops and departmental stores, the “Pere” pack has grown increasingly popular as more consumers consider it a favourite for its high quality, convenience and affordability, whenever they desire a creamy addition to their cup of tea, coffee, or meals.
Among consumers who spoke was Mr. Oluseyi Adeniyi, a Brand Consultant with MarketingPlus. He stated that while Hollandia Evap is already a household name in Nigeria for its product quality, affordability and satisfaction, its new 120g “Pere” pack size is a packaging innovation that is making inroads with its convenient portion size.
“The Hollandia Evap 120g “Pere” pack size is an innovative pack that offers a good on-shelf presentation and delivers fresh appeal in addition to its creamy goodness. The pack’s increasing popularity is driven by consumer trends and desire for convenient portion size, more personal choice and affordability,” he said.
For Ezekiel Usman, a student of University of Ibadan, Hollandia Evap is a creamy and highly nutritious milk. He noted that as students, it was imperative to settle for value adding products that are pocket friendly, and the new “Pere” pack fits the bill for his daily use.
“Each day, I always take a hot cup of coffee or a bowl of cereal complemented with Hollandia Evap because of its freshness, creamy goodness and vital nourishment. Now with the N100 “Pere” pack, I am glad I still get the same great taste, nutrition and satisfaction at an affordable price,” he added.
Chi Limited’s Managing Director, Mr. Roy Deepanjan, expressed delight on the feedback received so far from consumers. He stressed that the Hollandia Evap 120g “Pere” pack size has captured consumer affection by being value maximizing and innovative.
“At the price point of N100, we were confident that the Hollandia Evap 120g “Pere” pack was good value for consumer spend when making purchasing decisions. The convenient portion size and affordability is driving affinity and growing popularity of the pack size amongst consumers desirous of wholesome nutritious milk,” he noted.
The Hollandia Evaporated Milk 120g pack size joined the 190g and 60g pack sizes on the shelf, and is available in Departmental Stores, Markets and Neighborhood kiosks across Nigeria.

A large section of consumers interviewed agreed that with its offer of delightful experiences of wholesome rejuvenating satisfaction anytime and anywhere, and at an affordable price point of N25, Frooty Happy Hour by Chivita is creating a positive impression in the marketplace.
Frooty Happy Hour by Chivita is resonating with consumers desirous of a healthy and refreshing fruit drink. Available in 100ml pack size, the brand offers more in terms of natural fruity benefits for a shot of refreshment to upwardly mobile consumers and is also the most affordable quality fruit drink on the market shelf.
Among the consumers who volunteered their opinion on the brand was Daniel Elijah, a Lagos based journalist. He noted that Frooty Happy Hour by Chivita is uniquely refreshing, affordable, great tasting and comes in a variant of his favourite fruit.
“Frooty Happy Hour by Chivita comes in my preferred fruity variant of Red Berries and is ideal for frequent shots of great tasting refreshment throughout the day. It is very affordable and its 100ml size ensures that I can take several packs along with me to the office to ensure optimal value addition in terms of quality refreshment from my beverage,” he added.
In the same vein, Joseph Eteng, who runs a thriving graphic design outfit in Calabar, praised Frooty Happy Hour by Chivita for being a healthier and affordable beverage option for refreshment from the range of products available on the shelf.
“I have since taken to Frooty Happy Hour by Chivita because it resonates with my lifestyle and is a clear favourite for its natural fruity benefits as well as refreshing goodness. Its handy size means I can have it for refreshment during and after a hectic day’s schedule,” Eteng said.
Speaking about the product and the positive feedback from consumers, Marketing Director of CHI Limited, Mr. Probal Bhattacharya said the response from consumers was a validation of the brand’s avowed commitment to being the leader in innovation and price strategy in the fruit beverage space. He added that at a price point of N25, Frooty Happy Hour by Chivita is the most affordable value for money offering for a healthy refreshment drink in the market.
“We are driven relentlessly by a desire to refresh the Nigerian consumer in a way that resonates with their evolving lifestyle of healthy living and quest for great tasting refreshment. Frooty Happy Hour by Chivita is a result of such quest, and we are pleased that consumers love it,” he said.
Frooty Happy Hour by Chivita 100ml pouches are currently available in three exciting variants of Orange, Pineapple and Red Berries. It can be purchased at Roadside kiosks, Chi Shoppe, Departmental Stores and Neighborhood shops all across Nigeria.

The recent introduction of Hollandia Evaporated Milk’s 120g pack size affectionately referred to as “Pere” has been met with commendation from consumers. The new “Pere” pack is being seen as an irresistible way to deliver wholesome nutritious evaporated milk in a distinctive packaging.
At a N100 price point, Hollandia Evap 120g “Pere” pack has endeared itself to millions of consumers across Nigeria for its unique creamy taste and nourishing value in a convenient pack. It is tailored to fit specific consumer needs with quantity benefits and reasonably connects with an affordable price point.
Across neighborhood shops and departmental stores, the “Pere” pack has grown increasingly popular as more consumers consider it a favourite for its high quality, convenience and affordability, whenever they desire a creamy addition to their cup of tea, coffee, or meals.
Among consumers who spoke was Mr. Oluseyi Adeniyi, a Brand Consultant with MarketingPlus. He stated that while Hollandia Evap is already a household name in Nigeria for its product quality, affordability and satisfaction, its new 120g “Pere” pack size is a packaging innovation that is making inroads with its convenient portion size.
“The Hollandia Evap 120g “Pere” pack size is an innovative pack that offers a good on-shelf presentation and delivers fresh appeal in addition to its creamy goodness. The pack’s increasing popularity is driven by consumer trends and desire for convenient portion size, more personal choice and affordability,” he said.
For Ezekiel Usman, a student of University of Ibadan, Hollandia Evap is a creamy and highly nutritious milk. He noted that as students, it was imperative to settle for value adding products that are pocket friendly, and the new “Pere” pack fits the bill for his daily use.
“Each day, I always take a hot cup of coffee or a bowl of cereal complemented with Hollandia Evap because of its freshness, creamy goodness and vital nourishment. Now with the N100 “Pere” pack, I am glad I still get the same great taste, nutrition and satisfaction at an affordable price,” he added.
Chi Limited’s Managing Director, Mr. Roy Deepanjan, expressed delight on the feedback received so far from consumers. He stressed that the Hollandia Evap 120g “Pere” pack size has captured consumer affection by being value maximizing and innovative.
“At the price point of N100, we were confident that the Hollandia Evap 120g “Pere” pack was good value for consumer spend when making purchasing decisions. The convenient portion size and affordability is driving affinity and growing popularity of the pack size amongst consumers desirous of wholesome nutritious milk,” he noted.
The Hollandia Evaporated Milk 120g pack size joined the 190g and 60g pack sizes on the shelf, and is available in Departmental Stores, Markets and Neighborhood kiosks across Nigeria.

A large section of consumers interviewed agreed that with its offer of delightful experiences of wholesome rejuvenating satisfaction anytime and anywhere, and at an affordable price point of N25, Frooty Happy Hour by Chivita is creating a positive impression in the marketplace.
Frooty Happy Hour by Chivita is resonating with consumers desirous of a healthy and refreshing fruit drink. Available in 100ml pack size, the brand offers more in terms of natural fruity benefits for a shot of refreshment to upwardly mobile consumers and is also the most affordable quality fruit drink on the market shelf.
Among the consumers who volunteered their opinion on the brand was Daniel Elijah, a Lagos based journalist. He noted that Frooty Happy Hour by Chivita is uniquely refreshing, affordable, great tasting and comes in a variant of his favourite fruit.
“Frooty Happy Hour by Chivita comes in my preferred fruity variant of Red Berries and is ideal for frequent shots of great tasting refreshment throughout the day. It is very affordable and its 100ml size ensures that I can take several packs along with me to the office to ensure optimal value addition in terms of quality refreshment from my beverage,” he added.
In the same vein, Joseph Eteng, who runs a thriving graphic design outfit in Calabar, praised Frooty Happy Hour by Chivita for being a healthier and affordable beverage option for refreshment from the range of products available on the shelf.
“I have since taken to Frooty Happy Hour by Chivita because it resonates with my lifestyle and is a clear favourite for its natural fruity benefits as well as refreshing goodness. Its handy size means I can have it for refreshment during and after a hectic day’s schedule,” Eteng said.
Speaking about the product and the positive feedback from consumers, Marketing Director of CHI Limited, Mr. Probal Bhattacharya said the response from consumers was a validation of the brand’s avowed commitment to being the leader in innovation and price strategy in the fruit beverage space. He added that at a price point of N25, Frooty Happy Hour by Chivita is the most affordable value for money offering for a healthy refreshment drink in the market.
“We are driven relentlessly by a desire to refresh the Nigerian consumer in a way that resonates with their evolving lifestyle of healthy living and quest for great tasting refreshment. Frooty Happy Hour by Chivita is a result of such quest, and we are pleased that consumers love it,” he said.
Frooty Happy Hour by Chivita 100ml pouches are currently available in three exciting variants of Orange, Pineapple and Red Berries. It can be purchased at Roadside kiosks, Chi Shoppe, Departmental Stores and Neighborhood shops all across Nigeria.

A large section of consumers interviewed agreed that with its offer of delightful experiences of wholesome rejuvenating satisfaction anytime and anywhere, and at an affordable price point of N25, Frooty Happy Hour by Chivita is creating a positive impression in the marketplace.
Frooty Happy Hour by Chivita is resonating with consumers desirous of a healthy and refreshing fruit drink. Available in 100ml pack size, the brand offers more in terms of natural fruity benefits for a shot of refreshment to upwardly mobile consumers and is also the most affordable quality fruit drink on the market shelf.
Among the consumers who volunteered their opinion on the brand was Daniel Elijah, a Lagos based journalist. He noted that Frooty Happy Hour by Chivita is uniquely refreshing, affordable, great tasting and comes in a variant of his favourite fruit.
“Frooty Happy Hour by Chivita comes in my preferred fruity variant of Red Berries and is ideal for frequent shots of great tasting refreshment throughout the day. It is very affordable and its 100ml size ensures that I can take several packs along with me to the office to ensure optimal value addition in terms of quality refreshment from my beverage,” he added.
In the same vein, Joseph Eteng, who runs a thriving graphic design outfit in Calabar, praised Frooty Happy Hour by Chivita for being a healthier and affordable beverage option for refreshment from the range of products available on the shelf.
“I have since taken to Frooty Happy Hour by Chivita because it resonates with my lifestyle and is a clear favourite for its natural fruity benefits as well as refreshing goodness. Its handy size means I can have it for refreshment during and after a hectic day’s schedule,” Eteng said.
Speaking about the product and the positive feedback from consumers, Marketing Director of CHI Limited, Mr. Probal Bhattacharya said the response from consumers was a validation of the brand’s avowed commitment to being the leader in innovation and price strategy in the fruit beverage space. He added that at a price point of N25, Frooty Happy Hour by Chivita is the most affordable value for money offering for a healthy refreshment drink in the market.
“We are driven relentlessly by a desire to refresh the Nigerian consumer in a way that resonates with their evolving lifestyle of healthy living and quest for great tasting refreshment. Frooty Happy Hour by Chivita is a result of such quest, and we are pleased that consumers love it,” he said.
Frooty Happy Hour by Chivita 100ml pouches are currently available in three exciting variants of Orange, Pineapple and Red Berries. It can be purchased at Roadside kiosks, Chi Shoppe, Departmental Stores and Neighborhood shops all across Nigeria.

A recent visit to several lounges and bars across Nigeria showed increasing use of yoghurt, either enjoyed directly, or as a taste-enhancing mixer. Hollandia Yoghurt Mixology has become a mainstay for consumers who are increasingly embracing yoghurt and drink-mixing culture as their taste evolve.
Since its launch in 2016, consumers have commended Hollandia Yoghurt Mixology for its novel taste and smooth texture. The brand has been consolidating the yoghurt and drink-mixing culture among Nigerian consumers who are thrilled to get the nourishing goodness of yoghurt mixed with a variety of beverages.
In its 315ml pack size, Hollandia Yoghurt Mixology is convenient and handy, with a specially designed prismatic shape and an attractive screw cap that consumers can feel proud to be seen with.
Chijioke Silva, a bar manager in Rivers State, acknowledged the growing demand for Hollandia Yoghurt Mixology at his bar, adding that from the onset of its launch on the shelf, the brand quickly established a strong connection with consumers because of its attractive packaging, great taste, smooth texture and its ability to bring out that satisfying taste when mixed with other beverages of consumer choice.
“We all know that Nigerians love drink mixes, so it is commendable for a brand to see that gap and respond with a truly innovative product. I can tell you that Hollandia Yoghurt Mixology has been a runaway success at my bar in Port Harcourt and that loyalty has been sustained till date,” Silva said.
This sentiment was also echoed by Dele Yusuf, a fun loving IT executive based in Ikoyi, Lagos. Yusuf said he was introduced to Hollandia Yoghurt Mixology by his friends during a hangout in Ikoyi.
“Since then I have fallen in love with it. So now, whenever I am hanging out at the lounge with my friends, I simply mix my malt drink with a pack of Hollandia Yoghurt Mixology to achieve my desired taste. For me, nothing can be better than this,” he stated.
Speaking on the success of the Hollandia Yoghurt Mixology, the Managing Director Chi Limited, Mr. Deepanjan Roy said that the company is tirelessly inspired by the desire to satisfy consumer expectation by churning out value adding and innovative dairy products like Hollandia Yoghurt Mixology.
“We are excited about the great value and level of satisfaction consumers have expressed in their feedback on this product. We believe that as the positive word on the brand spreads, more consumers would be encouraged to try their favourite beverage mixes with Hollandia Yoghurt Mixology to derive their preferred taste,” he said.
Hollandia Yoghurt 315ml Mixology pack is currently available at Bars and Lounges, Roadside Kiosk, Bukas, Chi Retail Shoppe, Departmental Stores and Neighborhood Shops across Nigeria.

Along with its promise of refreshingly natural goodness, Chivita Ice Tea’s recent visually disruptive packaging design that is modern, aspirational and trendy, is helping the brand stand out in a competitive marketplace.
A cross-section of consumers who offered their perspective on the new look Chivita Ice Tea noted that they were excited by the brand’s new positioning under the Chivita Masterbrand. Its new package design is a bold statement of its premium quality, health benefits and consumers’ benefits that has made the product visually appealing to consumers as it maintains its front shelf space and preference.
For Tomiwa Adeleke, a Lagos based lawyer, the rebrand of Chivita Ice Tea was an innovative strategy that connects with consumers because of the pack’s unique imageries which is visually attractive and differentiating from competing brands.
“I drink Chivita Ice Tea very often whenever the need for refreshment arises. For me, its great taste and unique blend of natural tea leaves and real fruits, as well as health benefits, make it a preferred choice for rejuvenation and refreshment. The brighter and bolder rebranded product pack was a pleasant surprise to me and is triggering positive product enquiries from my friends who are excited about its renewed appeal,” he said.
Agatha Eromosele, a mother of four, who works as a nurse in the Lagos General Hospital stated that the new look Chivita Ice Tea is a welcome development.
“There is no ambiguity as the new design means the product announces itself from afar on the shelf. Its refreshing benefits are well captured by the persuasive imageries and content on the new product pack. As a health conscious consumer, I love the exciting blend of premium natural tea leave extracts with real fruits which makes Chivita Ice Tea a natural choice for me and others who care about their health,” she said.
Commenting about the product rebranding and the positive feedback from consumers, Marketing Director of Chi Limited, Mr. Probal Bhattacharya stated that it was pleasing to see consumers resonate with the product’s fresh visual identity, which keys it into the Chivita Masterbrand. The new design also reinforces its promise of rejuvenation through more appealing elements that evoke its refreshingly natural goodness.
“The objective for rebranding Chivita Ice Tea was to communicate the brand’s core value of rejuvenation and natural refreshment with strategic imageries that are attractive and differentiating. We are excited about the response so far and look forward to growing consumer franchise and affinity with the new pack,” he said.
Chivita Ice Tea is available in two variants of Lemon and Peach. It comes in 1Litre, 500ml, 315ml and 150ml pack sizes and can be purchased at eateries, roadside kiosks, Chi Shoppe, departmental stores and neighborhood shops across Nigeria.

Exclusive photos

Exclusive photos

Along with its promise of refreshingly natural goodness, Chivita Ice Tea’s recent visually disruptive packaging design that is modern, aspirational and trendy, is helping the brand stand out in a competitive marketplace.
A cross-section of consumers who offered their perspective on the new look Chivita Ice Tea noted that they were excited by the brand’s new positioning under the Chivita Masterbrand. Its new package design is a bold statement of its premium quality, health benefits and consumers’ benefits that has made the product visually appealing to consumers as it maintains its front shelf space and preference.
For Tomiwa Adeleke, a Lagos based lawyer, the rebrand of Chivita Ice Tea was an innovative strategy that connects with consumers because of the pack’s unique imageries which is visually attractive and differentiating from competing brands.
“I drink Chivita Ice Tea very often whenever the need for refreshment arises. For me, its great taste and unique blend of natural tea leaves and real fruits, as well as health benefits, make it a preferred choice for rejuvenation and refreshment. The brighter and bolder rebranded product pack was a pleasant surprise to me and is triggering positive product enquiries from my friends who are excited about its renewed appeal,” he said.
Agatha Eromosele, a mother of four, who works as a nurse in the Lagos General Hospital stated that the new look Chivita Ice Tea is a welcome development.
“There is no ambiguity as the new design means the product announces itself from afar on the shelf. Its refreshing benefits are well captured by the persuasive imageries and content on the new product pack. As a health conscious consumer, I love the exciting blend of premium natural tea leave extracts with real fruits which makes Chivita Ice Tea a natural choice for me and others who care about their health,” she said.
Commenting about the product rebranding and the positive feedback from consumers, Marketing Director of Chi Limited, Mr. Probal Bhattacharya stated that it was pleasing to see consumers resonate with the product’s fresh visual identity, which keys it into the Chivita Masterbrand. The new design also reinforces its promise of rejuvenation through more appealing elements that evoke its refreshingly natural goodness.
“The objective for rebranding Chivita Ice Tea was to communicate the brand’s core value of rejuvenation and natural refreshment with strategic imageries that are attractive and differentiating. We are excited about the response so far and look forward to growing consumer franchise and affinity with the new pack,” he said.
Chivita Ice Tea is available in two variants of Lemon and Peach. It comes in 1Litre, 500ml, 315ml and 150ml pack sizes and can be purchased at eateries, roadside kiosks, Chi Shoppe, departmental stores and neighborhood shops across Nigeria.

A recent visit to several lounges and bars across Nigeria showed increasing use of yoghurt, either enjoyed directly, or as a taste-enhancing mixer. Hollandia Yoghurt Mixology has become a mainstay for consumers who are increasingly embracing yoghurt and drink-mixing culture as their taste evolve.
Since its launch in 2016, consumers have commended Hollandia Yoghurt Mixology for its novel taste and smooth texture. The brand has been consolidating the yoghurt and drink-mixing culture among Nigerian consumers who are thrilled to get the nourishing goodness of yoghurt mixed with a variety of beverages.
In its 315ml pack size, Hollandia Yoghurt Mixology is convenient and handy, with a specially designed prismatic shape and an attractive screw cap that consumers can feel proud to be seen with.
Chijioke Silva, a bar manager in Rivers State, acknowledged the growing demand for Hollandia Yoghurt Mixology at his bar, adding that from the onset of its launch on the shelf, the brand quickly established a strong connection with consumers because of its attractive packaging, great taste, smooth texture and its ability to bring out that satisfying taste when mixed with other beverages of consumer choice.
“We all know that Nigerians love drink mixes, so it is commendable for a brand to see that gap and respond with a truly innovative product. I can tell you that Hollandia Yoghurt Mixology has been a runaway success at my bar in Port Harcourt and that loyalty has been sustained till date,” Silva said.
This sentiment was also echoed by Dele Yusuf, a fun loving IT executive based in Ikoyi, Lagos. Yusuf said he was introduced to Hollandia Yoghurt Mixology by his friends during a hangout in Ikoyi.
“Since then I have fallen in love with it. So now, whenever I am hanging out at the lounge with my friends, I simply mix my malt drink with a pack of Hollandia Yoghurt Mixology to achieve my desired taste. For me, nothing can be better than this,” he stated.
Speaking on the success of the Hollandia Yoghurt Mixology, the Managing Director Chi Limited, Mr. Deepanjan Roy said that the company is tirelessly inspired by the desire to satisfy consumer expectation by churning out value adding and innovative dairy products like Hollandia Yoghurt Mixology.
“We are excited about the great value and level of satisfaction consumers have expressed in their feedback on this product. We believe that as the positive word on the brand spreads, more consumers would be encouraged to try their favourite beverage mixes with Hollandia Yoghurt Mixology to derive their preferred taste,” he said.
Hollandia Yoghurt 315ml Mixology pack is currently available at Bars and Lounges, Roadside Kiosk, Bukas, Chi Retail Shoppe, Departmental Stores and Neighborhood Shops across Nigeria.

At a retail price of N50, Capri-Sun, the favourite fruit drink of children in Nigeria, has been introduced in a new 100ml pouch size in order to meet an increasing consumer demand for more exciting and unique options. The new pouch size is an addition to excite consumers with the goodness of Capri-Sun, but more importantly, to give them the power of choice.
Still with the same delightful signature taste and playful pouch, the Capri-Sun 100ml pouch is handy, pocket-friendly and keeps to the brand’s promise of ensuring a taste of fun in every pouch. Consumers will enjoy the variety of options, ease and convenience in the 100ml pouch, as well as its healthy, naturally tasty and satisfying experience that promotes an atmosphere of fun and adventure.
The introduction of the new 100ml pouch size is in keeping with current trends, and is based on a richer understanding of consumer desires to enjoy handy, affordable, convenient and unique Capri-Sun experience in exciting options.
For now, only available in Orange and Apple variants, the launch presents a key advantage to drive value and excitement into the category by offering an appealing product option in line with consumer expectations.
According to Deepanjan Roy, Managing Director of Chi Limited, the Capri-Sun 100ml pouch size is uniquely designed in response to consumer demands.
“Capri-Sun’s playful pouch and signature taste which lead to unique experiences of fun, adventure and carefree pleasure, have made it the preferred fruit drink for children in Nigeria. The 100ml pouch size will delight consumers who have craved for handy and pocket-friendly product choices,” he stated.
The Capri-Sun 100ml pouch size now joins the 200ml by pouch size, which is available in cartons of 40 and 16 pouches and retails for N70, on the market shelf. It is available in all departmental stores and neighborhood shops located across Nigeria.
Trusted by mothers for its health benefits and widely popular with children across Nigeria for its delicious taste, Capri-Sun is made from natural ingredients, with no artificial sweeteners, and no preservatives. It is healthy, great tasting and filled with lots of energy and fun.

Hollandia Evap Milk is now available in a 120g pack for only N100 lovely referred to as “Pere”. The term “Pere” which translates as “no more, no less” is intended to symbolize the product’s high quality, satisfactory quantity and affordability, thereby resonating with consumers across the country.
With offer of the same premium quality, which is tasty, creamy and nourishing, and at an affordable price, the new Hollandia Evap Milk 120g pack comes in a convenient portion size and a brand new pack format in the evaporated milk category that will make it irresistible to consumers.
Value adding and rich in vitamins and minerals, Hollandia Evap Milk can be consumed with or without complements, offers convenient packaging ideal for individual consumption and is a great addition to a breakfast cup of tea, coffee, a bowl of cereal, pap or custard.
The new Hollandia Evap Milk 120g pack is a statement of industry leading packaging innovation, product quality, quantity, convenience, affordability and satisfaction. “Pere” is an interesting way to also simultaneously represent the product’s value and disruptive approach in the evaporated milk category.
According to Chi Limited’s Marketing Director, Mr. Probal Bhattacharya, the decision to provide consumers with the creamy, great tasting, highly nutritious Hollandia Evaporated Milk in a 120g pack was driven by the brand’s desire to consistently deliver novel solution to consumer needs.
“The new Hollandia Evap “Pere” pack is unique and symbolises our understanding of what consumers value. Retailing at N100, we are confident that the new pack would delight consumers with its affordability, quality and convenient portion size,” he stated.

Ex-armed men, once notorious for the long-run militancy in Nigeria’s oil-rich Niger Delta, are set to endorse President Muhammadu Buhari’s re-election bid, PREMIUM TIMES has learnt.

The endorsement is to come at a press conference scheduled to hold in Port Harcourt today, Wednesday. The conference is to be addressed by Victor Ebikabowei, also known as General Boyloaf, a source close to Boyloaf told PREMIUM TIMES.

PREMIUM TIMES has previewed the text of Boyloaf’s address, which notes the tension between the ex-militant leaders, now cooperating under the aegis of Peace Ambassadors of the Niger Delta, and the Buhari government at its inception.

It reads: “In spite of the tense beginning and moments we have had with the current administration following his defeat of our brother Goodluck Jonathan, we have formed a new partnership for the Niger Delta and have seen a deep-seated commitment to addressing the issues that we in the region are facing.

“We have to give special credit to Vice President Yemi Osinbajo for painstakingly leading the engagements in the Niger Delta and assuring us of his plans.”

Apart from Boyloaf, other ex-warriors believed to be at the vanguard of the move are Government Ekpemupolo, alias Tompolo, wanted by the Economic and Financial Crimes Commission over allegations of money laundering; Ateke Tom, now a traditional ruler; Bibrope Ajube, also known as General Shoot-at-Sight; and Farah Dagogo, who is the Peoples Democratic Party candidate for the Bonny/Degema federal constituency election.

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“In the Niger Delta, these are people who matter,” said our source, playing down the influence of Edwin Clark, respected Niger Delta leader who is supporting PDP’s Atiku Abubakar. “Edwin Clark is well respected but he’s old.”

On Mr Dagogo, a PDP member currently in the Rivers State House of Assembly, our source said: “this is not about a political party. It is not about endorsing APC. It is about Buhari.”

The Niger Delta is a region where Mr Abubakar is expected to record a clear win. Apart from being traditionally a “PDP home,” Mr Abubakar’s core campaign vow to restructure the country to allow states have greater responsibilities and control of resources appeals to the region, long drawn in agitations for resource control and more development.

However, the endorsement of Mr Buhari by the ex-warriors who wield some influence in the region may swing some votes across the states in the region to APC.

According to our source, the endorsement would be a part of a “peace workshop” promoted by the ex-militant leaders.

They were high-ranking commanders of the Movement for the Emancipation of the Niger Delta, MEND, and also ran, separately, camps of guerrilla fighters spending years in violent protest of the environmental degradation and socio-economic underdevelopment of the Niger Delta.

But in 2009, they accepted the amnesty programme initiated by late President Umaru Yar’Adua.



They enjoyed generous government patronage during the administration of President Goodluck Jonathan, who offered them contracts to safeguard oil and gas infrastructure. They then supported Mr Jonathan’s re-election bid, which failed in 2015.

The amnesty programme led to relative peace in the region but attacks on oil and gas installations were renewed by a group Niger Delta Avengers following Mr Jonathan’s loss.

The Avengers were condemned by Boyloaf and Tompolo in separate reactions. MEND also described the group as a bunch of criminals at the height of their violent campaign which affected Nigeria’s crude production.

The Niger Delta is volatile and has remained largely impoverished, despite decades of oil production that has provided much of the cash Nigeria uses. Trillions of naira in federal allocations to the region have not changed much.

But the endorsement of Mr Buhari by the “big five” ex-militant leaders, according to our source, follows his “government’s efforts on Niger Delta’s environmental and development concerns, including Ogoni cleanup and infrastructure.”

https://www.premiumtimesng.com/regional/south-south-regional/312378-boyloaf-tompolo-other-ex-niger-delta-militants-set-to-endorse-buhari.html

At a retail price of N50, Capri-Sun, the favourite fruit drink of children in Nigeria, has been introduced in a new 100ml pouch size in order to meet an increasing consumer demand for more exciting and unique options. The new pouch size is an addition to excite consumers with the goodness of Capri-Sun, but more importantly, to give them the power of choice.
Still with the same delightful signature taste and playful pouch, the Capri-Sun 100ml pouch is handy, pocket-friendly and keeps to the brand’s promise of ensuring a taste of fun in every pouch. Consumers will enjoy the variety of options, ease and convenience in the 100ml pouch, as well as its healthy, naturally tasty and satisfying experience that promotes an atmosphere of fun and adventure.
The introduction of the new 100ml pouch size is in keeping with current trends, and is based on a richer understanding of consumer desires to enjoy handy, affordable, convenient and unique Capri-Sun experience in exciting options.
For now, only available in Orange and Apple variants, the launch presents a key advantage to drive value and excitement into the category by offering an appealing product option in line with consumer expectations.
According to Deepanjan Roy, Managing Director of Chi Limited, the Capri-Sun 100ml pouch size is uniquely designed in response to consumer demands.
“Capri-Sun’s playful pouch and signature taste which lead to unique experiences of fun, adventure and carefree pleasure, have made it the preferred fruit drink for children in Nigeria. The 100ml pouch size will delight consumers who have craved for handy and pocket-friendly product choices,” he stated.
The Capri-Sun 100ml pouch size now joins the 200ml by pouch size, which is available in cartons of 40 and 16 pouches and retails for N70, on the market shelf. It is available in all departmental stores and neighborhood shops located across Nigeria.
Trusted by mothers for its health benefits and widely popular with children across Nigeria for its delicious taste, Capri-Sun is made from natural ingredients, with no artificial sweeteners, and no preservatives. It is healthy, great tasting and filled with lots of energy and fun.

Hollandia Evap Milk is now available in a 120g pack for only N100, lovingly referred to as “Pere”. The term “Pere”, which translates as “no more, no less”, is intended to symbolize the product’s high quality, satisfactory quantity and affordability, thereby resonating with consumers across the country.
With offer of the same premium quality, which is tasty, creamy and nourishing, and at an affordable price, the new Hollandia Evap Milk 120g pack comes in a convenient portion size and a brand new pack format in the evaporated milk category that will make it irresistible to consumers.
Value adding and rich in vitamins and minerals, Hollandia Evap Milk can be consumed with or without complements, offers convenient packaging ideal for individual consumption and is a great addition to a breakfast cup of tea, coffee or a bowl of cereal, pap or custard.
The new Hollandia Evap Milk 120g pack is a statement of industry leading packaging innovation, product quality, quantity, convenience, affordability and satisfaction. “Pere” is an interesting way to also simultaneously represent the product’s value and disruptive approach in the evaporated milk category.
According to Chi Limited’s Marketing Director, Mr. Probal Bhattacharya, the decision to provide consumers with the creamy, great tasting, highly nutritious Hollandia Evaporated Milk in a 120g pack was driven by the brand’s desire to consistently deliver novel solution to consumer needs.
“The new Hollandia Evap “Pere” pack is unique and symbolizes our understanding of what consumers’ value. Retailing at N100, we are confident that the new pack would delight consumers with its affordability, quality and convenient portion size,” he stated.
The Hollandia Evaporated Milk 120g pack size joins the 190g and 60g pack sizes on the shelf, and is available in departmental stores, markets and neighborhood kiosk across Nigeria.

CHI Limited, has this year again been recognized amongst the foremost brands at the recently held Top 50 Brands Nigeria Awards. As Nigeria’s leading manufacturer of fruit juices, dairy products and snacks, at the heart of this recognition are innovative products like Chivita and Hollandia which are benchmarks and definitive standards in their respective categories.
By identifying needs and meeting them, adopting innovative approach to consumer trends, delivering on their value proposition and effectively communicating same to the consumer, Chivita and Hollandia have become household names in Nigeria.
By using specific criteria including brand popularity, category leadership, innovation, national spread, Corporate Social Responsibility and online engagement to measure brands, the Top 50 Brands Nigeria Awards evaluate and celebrate top brands that have consistently maintained leadership position in their categories, living up to their promises to become a part of the popular culture, owning properties and associations that evoke positive emotion from consumers.
According to Taiwo Oluboyede, CEO of Top 50 Brands Nigeria, the top brands for this year are those that are fast growing in value and have succeeded in delivering their promise to the consumers. He noted that these brands have adopted a winning habit of delivering something special by often doing ordinary things in extraordinary ways.
“Chivita and Hollandia from the stable of CHI Limited are two brands that have stood out in their categories for their conscious effort to build equity by offering healthy products with superior value and insightful consumer engagements that shape how consumers experience the brands,” he said.
For CHI Limited’s Marketing Director, Mr. Probal Bhattacharya, the recognition from the Top 50 Brands Awards is a welcome development for a brand that has prioritized consumers’ expectations and need for health, nutrition and refreshment with the best quality juices and value added dairy products.
“We are delighted about the award because it is a reflection of our commitment in ensuring only the best in juice and value added dairy products are made available by us to meet consumers’ expectations. Chivita and Hollandia will continue to deliver on the promise of superior value and innovation by identifying consumer needs and meeting them,” he said.
The recognition for Chivita is seen as another milestone for a brand that has continually grown its mind share by innovative quality products, effective communication and consumer satisfaction.
This award joins a growing list of recognition awards for CHI Limited which includes most recently, The Marketing Edge Award for Outstanding Juice Brand of the Year, the Lagos Chamber of Commerce and Industry (LCCI) Award for Brand of the Year, Manufacturers Association of Nigeria’s (MAN) 50th AGM Awards, to name a few.
Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks, yogurts and value added dairy beverages in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.
In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHIVITA Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia ChocoMalt to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meat Pie and CHI Classic Cake.

Capri-Sonne, the favourite fruit drink of children in Nigeria, has launched a new national consumer promo tagged the “Beach Ball Promo”. The promo, which includes a free Beach Ball in every carton of Capri-Sonne, is expected to create more fun moments for kids by ensuring a stimulating unboxing moment and encouraging them to play some more.
The “Beach Ball Promo” will offer children across Nigeria one more reason to enjoy their favourite fruit drink, as nothing speaks to a child’s playfulness like a bouncing beach ball which can be used in all sorts of exciting games.
For a brand universally associated with creating fun moments for children, the Capri-Sonne “Beach Ball Promo” will seek to enhance brand affinity and product consumption through activities that encourage active play for kids whilst having a taste of fun.
The promo is being amplified nationwide with an effective media campaign running on major regional and national television channels and radio stations in the country. It will also be simultaneously driven through advertisements on billboards, engagements on digital platforms, point of sales outlets and experiential consumer engagement platforms in various cities to connect with consumers.
According to the Deepanjan Roy, the Managing Director of Chi Limited, the Capri-Sonne “Beach Ball Promo” is another unique platform to reward fun loving consumers across Nigeria.
“The Capri-Sonne Beach Ball Promo is an opportunity to gift more fun moments to millions of children, and reward them as they relish the delicious taste of fun and excitement in every carton of their favourite drink purchased within the promo period,” he stated.
The Beach Balls can be found in all 200ml x 40 Capri-Sonne cartons, and are available in stores nationwide while stocks last.
Trusted by mothers for its health benefits and widely popular with children across Nigeria for its delicious taste, Capri-Sonne is made from natural ingredients, with no artificial flavours, no added sugar and no added colour. It is healthy, naturally tasty and filled with lots of energy and fun. It comes in fun pouches and is available in six variants of Orange, Pineapple, Apple, Strawberry, Multi-Vitamin and Tropical fruits.