If you are looking for a way to Optimize content and your Website for SEO, then you are in the right place;
Today, I will share a list of ways on optimization.

Optimizing Content:
Before thinking about optimizing content, the first step would be keyword research. Yes, Keyword Research is the first step in SEO.

There are a lot of tools out there on the internet for keyword research, but a lot of them are paid and very expensive. If you are a just starting then it is not advisable to purchase those tools. Instead, you can use the tools that are available for free.

1. Google keyword planner
2. Ubersuggest
3. Google Search Console

Google Keyword Planner:
Google Keyword Planner is a free tool. It is an absolute best tool that all new webmasters should use for keyword research. When you search for a keyword in Google keyword planner, it directly pulls data from Google.

It is a go-to tool even if you are an experienced SEO Expert because it helps to identify keywords that people are searching for in google.
So, what do you get in this tool and how to use it?
All you need to do is just enter keywords related to your content and it will show you short or long-tail phrases related to the keyword you entered. It will help you identify keywords that people are searching.

It not only provides you keyword ideas but it also shows Avg.monthly searches, Competition, Low range bid and high range bid.
These factors will help you in selecting the perfect keyword to target for your content.
Below is an actual image from google keyword Planner.
[img][/img]

Ubersuggest:
Ubersuggest provides you with keywords that are not available through Google keyword planner. When you type in the keyword and click suggest the tool shows you results in a formatted alphabetical order. Ubersuggest has different types of options one such option is Site Audit.
In Site Audit, it shows data related to the domain you enter. On-page SEO score, total no of monthly organic traffic, No of keywords the domain ranks for and No of Backlinks.

It also gives you detailed information by performing a health check of your website.
In Health check, it shows the total no of crawled pages, Healthy pages, Broken ones, Pages that have issues, redirects and blocked.

Critical Health section shows what needs to be fixed to increase your website SEO Score and along with this, there are other sections as Warnings and Recommendation.

Google Search Console:
Google Search Console is not exactly a keyword research tool but it can help you rank your articles and drive more traffic to your website.
But how, In the Google Search Console go to the performance section and scroll down to find Queries column.

The Query column will show you the list of keywords with the no of impressions and clicks it gets.
Using this data you can select a keyword that drives more clicks/traffic to your website and create an article related to those keywords or add extra content in already posted articles using this keyword without disturbing their originality.

I hope this post would have given you insight into some of the Free SEO keyword research tools. If you know some other free SEO tools for keyword research let me know in comments.

Day by Day the internet is becoming more and more crowded, a lot of new websites been launched frequently. Given the competitive nature, it is difficult for a new business to make its presence felt online.

Ranking for top competitive keywords is almost impossible if you are a starter or you don't have funds to hire experts. Because already there is a lot of big businesses targeting the same keywords you are targeting.
This is where Barnacle SEO comes in handy.

What is Barnacle SEO?
Barnacle SEO is a strategy that leverages the authority of top-ranking websites for highly competitive keywords to boost your brand.
The word Barnacle was first coined by Will Scott of Search Influence.

The basic concept of Barnacle SEO is to focus on the success of other websites that rank for the particular keywords you tried to rank for.
In simple words, if you can't beat them, join them.

If you wondering how can to join them, we will see below;
The following ways you can make sure to join them and boost your traffic and get results;
1) Guest blogging,
2) Round-up posts
3) Brand Mentions
4) Review Marketing

Guest Blogging:
Guest Blogging is a major technique which even experienced SEO Experts use for their website. It will earn you a high authority Do follow backlink.
Even if the High authority websites do not provide you with Do follow backlink you would get more exposure with your guest posts being shared and receiving a lot of visitors.
If you don't have time to write blogs or guest posts yourself then you can hire writers or guest bloggers. So, there is a chance you may get visitors from their surroundings also.
To find guest blogging opportunity all you need to do is to search in google "Guest Post" or "Guest Post for (Your Niche)".

Round-up Posts:
Create a roundup post by reaching out to the influential people in your business and reach a larger number of readers online. Besides boosting the visibility of your business online by means of this barnacle, you can even expand your business network.

Brand Mentions:
Google is giving more and more importance for Brand Mentions. It creates brand awareness and visibility of your business. People tend to buy products more from the brands they are familiar with and to go with it if your quality is good then you will notice a good increase in your business.

Review Marketing:
Adding your company profile on review portals is a vital part of digital marketing. It also helps in boosting your online reputation and a great source of additional organic and direct traffic.

What is RankBrain?
An AI algorithm developed by Google to sort search results and search queries is known as Rankbrain. It is considered to be the third most important ranking signal.

Before RankBarin all the algorithms were hand-coded by Google engineers.

For example:
When Google Engineers develop an algorithm it was tested manually. If the results were good and produced good results they would make the algorithm permanent.

But, the RankBrain algorithm will sort the search queries and results and implements the algorithm on its own. If the desired result is achieved the new algorithm stays or else it reverts to the old algorithm on its own.

How Does RankBrain Work?
In the older days before RankBrain was developed by Google, it would match the search queries word by word on a page to get the user the result they are looking for.

But, RankBrain thinks like a human mind. When you type a search query it tries to figure out the concept of the phrase and matches them with keywords Google has already seen to give a better result.

In Other words, It is mainly used to interpret the searches that people submit to find pages or links that might not have exact words.

So, you might think about, how does it will affect my rankings.

When a user or visitor searches using a search query RankBrain will show them a set of results based on their query.
If a webpage or an article get most clicks and dwell time the RankBrain automatically will push the page up higher in search engine rankings.
Therefore people spending more time on your website will send a good positive signal to RankBrain.

If users don't engage with your article or webpage it will send a bad signal to RankBrain. So next time when the same search query comes up your article will be replaced with some other related article.

How to Optimize for RankBrain?
1) Try focusing more on Medium tail keywords.
yes, you heard that right;
When you optimize a content using a medium tail keyword RankBrain automatically ranks you for that exact keyword and some other similar keywords.
Brain Dean in his article on Google RankBrain shared some statistics where is medium tail keyword not only ranked for the exact match but ranked for other 1.8k keywords along with it.

2) Make sure to add title and Meta description with emotion in it.

3) Include keywords in your title and meta description.

4) Keep your intro short and get to the point quickly, like what the user can expect in this article. This will increase the dwell time and decrease the bounce rate.
This will send a good positive signal to RankBrain to push your website up on the rankings. Because at the end of the day Google wants to provide good quality content for their users.

The Skyscraper technique was revealed by Brian Dean founder of Backlinko in 2015. This technique increased his traffic by 11% in 14 days. When he revealed the technique it took the SEO world like a storm.

After hearing about this technique the question that will arise in your mind is will it work for me. The answer will be maybe or maybe not. A lot of people have tried this skyscraper technique and reaped results and some have failed too.

So, what is the main concept of the Skyscraper Technique;
The link building strategy where you improve existing popular content and replicate the backlinks is known as Skyscraper technique.

How does it work?
1) Select a popular article:
The most important first step would be to find a competitive keyword or a phrase and enter it into any tool like ahrefs or SEMrush to retrieve the most popular content for that particular keyphrase and select the one with a lot of backlinks.

2) Improve the article:
Once you have selected the topic go through the original content and list down what are the main points missing from the article. You can start improving your content with a lot of reports, cases studies, new images and give an in-depth explanation for all listings or topics.

Always remember don't ever try this technique with the mindset of including mediocre content while improving original content because if an article ranks above all others for the same keyword then it must be top-notch, that is why people link it to their websites for reference if their visitors. So the content you are improving should be at least one notch above the existing popular content.

3) Outreach via Email:
When you complete the above two steps, next would be reaching out to the people that have already linked to the existing popular content.

Find the websites that are linking to the original content as per your requirement like language, do-follow, location, a platform using tools and reach them via email explaining them about how your article is improved and it is better than the previous article they have linked to.

you can mention in the email that if you think our article is good enough you can link our's instead of them. This technique will gather you backlinks, even it is less but if it comes from an authority site then it is better because the quality of a backlink is important more than the quantity of backlink.

If you are a website owner facing a drop in your site traffic then you are in the right place.
Today, in this article we are gonna look into few ways to drive more traffic to your website before that we will see why are you seeing a drop in your site traffic.

The main problem lies in google improving its user experience, yes you read that right, now you might be wondering why Google would do that.
The main focus of Google is to provide solutions based on what people are searching that is their job and they are doing that fine, but the question here is why would that affect my website traffic.

In older days, when we search for a query Google will show us a lot of website results based your query, you would be going and looking into each site to find your relevant answer or solution.

But, gradually Google has improved its user experience by pushing a lot of new algorithms, these algorithms are mainly focused on getting user their relevant data without searching too much and to step it up a notch further they have added an excellent feature named Google snippet.

What is Google Snippet?
When we search for a query in Google it shows a snippet with short description or excerpt so most people find the answer without a need to look into other pages.
This is how the snippet would look like;
[img][/img]
Still, if you need an example I can give you one;
A few years back if we want to know the score of any live cricket match we would directly go to the website. But, today all you need to do is to just type in the Google search bar for cricket score all the live match details will be listed there. so, there won't be any need to go to the original website.
Google is never gonna remove the snippet option instead they will be continuously improving this feature to make it more suitable for users.
The only thing as a blogger or SEO experts we can do is to survive with this and try to bring in more traffic.

Following these steps, we can overcome the drop in traffic because
remember even if we lose our current users or visitors there will be a lot of new users because of the better user experience google provides.

We can only assume that more users will grow in the count with the development of modern technology.

1) Improve your click-through rate (CTR):
Improve your click-through rate by writing eye-catching titles and good meta descriptions that draw the user to click and visit your website.
Because always remember the first impression is the best impression.
2) Improve your content for search intent:
When a normal user searches the Google or any other search engine for that matter they are not gonna target a particular keyword to search instead they will be typing questions or problems.
So your content should be delivering them solutions based on content, comparisons and problem-solving.
3) Explore Schema Markup:
Explore and use schema markup to improve your search rankings and traffic. In case if you are wondering how does a schema markup would look see the below image;
[img][/img]

Google Analytics is a web analytics tool that will help you to track your website traffic, source of traffic and provides more useful data.
These data can be used wisely to boost your business, Lead generation or your website search engine rankings.
Today in this article we are gonna look into three main topics in Google analytics tool;
1) Audience.
2) Acquisition.
3) Behaviour.

[img][/img]

Audience:-
In audience menu, you can see how many people are visiting your site.
It provides in detail data for the total number of users visiting your website for the particular date you have selected.
It doesn't end there it shows in-depth data of how many new users have visited your website, total no of sessions, page views, average session duration and bounce rate.
Along with all the above data it also provides you with demographics, system and mobile data.

Demographics:
Demographics part will consist of data from language, country and city. Each will provide you with more specific data about the no of users from a particular city, no of users has left your site once landed on it and their language.

System:
The System menu will provide you details like from which browser has a user logged in or landed on to your website, the operating system of their system and their service provider.

Mobile:
Mobile section provides data same as system section but it also shares additional details on the screen resolution of the particular user.

Acquisition:-
The acquisition will show you the exact details on how people are reaching your website. It can be either of the following four ways,

Direct:
When the source of the traffic is unknown it is automatically known as direct traffic.

Organic Search:
People reach your website because of the hard work you put through in your SEO process. The organic traffic can be earned only through your daily work because it is a slow process when you practice SEO following google rules and regulations the organic traffic will flow in.

Social:
This traffic is majorly driven from Facebook, Twitter, Pinterest and other social media platforms.

Referral:
Referral traffic is a method of reporting visits that came to your site from sources outside of search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.

Each section will provide you with the data on which page the user has landed first, bounce rate and overall average session duration along with goal conversion if you have any.

Behaviour:-
The Behaviour section shows you a lot of data on your websites behaviour flow, site content and site speed.

Behaviour Flow:
The Behaviour flow shows data of the pages the users usually go through once they land on your website.

Site content :
The Site content section shows the no of users visited each page, unique users, average time spent on a page and bounce rate.

Site Speed:
The site speed area provides you with the data on the average page load time, redirection time, server response and average page download time.

Before HOW? let's have a look in to WHY?
Anyone can think that our website is up and running well why do we need to do a site audit.
It's not that the website up and running won't have any issues. Doing a complete site audit will help you identify hidden issues on your website which you didn't see in the first place.
By performing a regular site audit you can make your website reach full potential.
Conducting a site audit will help you determine whether your website is fully optimized for search engine traffic, has any broken links or pages, is your website loads faster, is mobile friendly and has high-quality content.

There are a lot of site audit tools available on the internet;

Technical issues:-
To list a few of the technical issues that your site audit tool will show;
1) robots.txt
2) Website load time
3) Broken images
4) Website Https status
5) Broken links
6) Sitemap.xml
7) Checks for duplicate content

robots.txt File:-
robots.txt file informs search engine crawler which pages to crawl and omit. This is used to avoid overloading of unwanted requests.
robot.txt file is mainly used to manage crawler traffic on your website.

As mentioned by google if you are using a web hosting service like blogger or wix you may not need to edit your robots.txt file directly. Instead, your web hosting provider may provide you with some other options to inform google about which page to crawl and not to crawl.

Google bot and other respectable web crawlers will obey the instructions on robots.txt file but other crawlers may not obey it, therefore it is better to use other blocking methods also.

Website Load Time:-
Website load time is very important because no one likes to stay on a website that takes too long to load fully.
Google has a wonderful tool which will provide you insights on what should be done to increase your website speed.

Broken Images:-
The broken images will negatively affect the user experience. Search engines won't be able to index these images. These images could have been moved, replace or deleted. If you are wondering, how to fix this issue replace, remove or delete the image.

Website HTTPS status:-
One of the most important assessments in any SEO audit is determining what HTTP Status Codes exist on a website.
Types of status codes;
1) 1xx status codes are informational codes.
2) 2xx codes are success codes.
3) 3xx redirection codes are redirects.
4) 4xx are any codes that fail to load on the client-side.
5) 5xx are any codes that fail to load due to a server error.

Sitemap.xml:
A sitemap will help the search engine crawl all the pages on your website without omitting them.
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them as mentioned by Google.
If your website is a small frame website with fewer pages and images you may not need a sitemap, but if your website has a large number of files and interlinking blog posts you need to submit your sitemap.xml to help Google crawl through your website.

Getting your website optimized for SEO is one of the main processes in ranking your website.
In case, if you are wondering What is Website Optimization?
Marketing and Technical techniques that are used to bring traffic to your website and in the process engaging your visitors to keep them coming back to your website or to turn them into customers and sell your products online is known as website optimization.
So, the main question here is, what are those Technical and Marketing techniques?

1) Improving User Experience.
2) Page Speed.
3) Tools for Optimizing website.
4) Minify CSS, JavaScript and HTML.
5) Plugins and Themes.
6) Caching.
7) Sitemap.

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