₦airaland Forum

Nairaland has an abundance of great minded people with ideas, qualities, and solutions for good governance and development in Nigeria. How about coagulating these minds to start up a political party? #Justthinking...

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Brand experts have assessed the change of University of Lagos to Moshood Abiola University and said that re-branding exercise of the new name will cost about N1 billion.
Following the expected huge cost of re-branding the university, marketing operators have advised the authorities of the school to go about the rebranding in phases.
The CEO of MediaCraft agency, John Ehiguese, said though the re-branding of the 50-year old university will involve a lot of money but the school should approach it in phases.

He said that the discussion against the name change is informed by emotion and believed that over time, people will get used to it. Ehiguese, who argued that name is most important to brand, said that Moshood Abiola is a strong brand.

For Chido Nwakanma, the CEO of Blueflower Limited, a public relations outfit, who said that it was a right move to immortalise Abiola but the Federal Government should have chosen a sports institution, a sector where MKO played significantly and put the cost of re-building the name to about N2 billion.

He argued that there is already a higher institution named after Abiola, insisting that naming UNILAG after him is therefore not original and will perhaps contend with the other institution bearing MKO’s name.

According to him, UNILAG has built brand equity over 50 years. “The name change will mean that the institution will start re-building equity”.
On his part, the managing director of Absolute PR, Akonte Ekine, puts the cost at several millions of naira.

Ekine said globally name change is effected to honour individuals who have made great contributions to the society. “People must learn to face the truth. Over time, we will discover what the president has done”, Ekine said.

He believed that some people are against the name change because they have strong association to the old name.

Assessing the development, the CEO of SY &T, Simon Tumba, believed that Jonathan’s government effected the name change on political reasons.
“Over time, the South West has chided the government for not immortalising Abiola, the move therefore is to appease the people”, he said.

http://www.businessdayonline.com/NG/index.php/news/284-breaking-news/38670--experts-put-rebranding-of-unilag-at-n1bn

Good. A positive step in reducing profligacy and corruption. Now to the next one....

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IMHO, the right combination of adrenalin, good physical shape, mental adroitness and psycho-motor coordination helped achieve this feat. Weldone professor

It's definitely a no brainer... I'll take Azazi's words over GEJ's anyday. From antecedents, GEJ's speeches are largely in two categories, either he's stating the obvious, or he telling flat-out infracerebral lies. I'd rather believe the fearless general....

The lackadaisical attitude our leaders show to such security emergencies is very very upsetting. I really didn't expect any better from GEJ considering his antecedents...when on earth will these leaders treat the protection of Nigerian lives and property with the high sense of responsibility and urgency it deserves? They should start getting sanctioned and punished for insensitive actions or inactions like this!

I really expect him to take responsibility and set records straight. He should also render an apology if found culpable. If he's as intelligent and cerebral as he claims, he shouldn't hide behind faceless 'professional researchers' who have most likely copied copiously. Was it the CBN as an organization that was invited to deliver the lecture?

We all kick against it each time the prices are increased and the quality decreased, but we find ourselves adapting somehow,