₦airaland Forum

New Laundry Solution Delivers Exceptional User Experiences with Space-efficient and Practical Design,
Built-in Artificial Intelligence and User-centric Features at IFA 2022

LG Electronics (LG) has unveiled its new WashTower™ Compact laundry solution at IFA 2022. The new WashTower is a fully integrated two-in-one that combines a separate washer and dryer, all-in-one control panel and advanced AI in a single, space-efficient unit to deliver greater convenience.

An ideal laundry solution for a one or two-member household, the new WashTower brings better space-efficiency to the home. Compared to 2019 WashTower, its larger sibling, width and depth have been reduced by 100 and 170 millimeters, respectively, while its washer offers a generous 13 kilogram capacity and its dryer, a 10 kilogram capacity. The product’s lower height – cut down by 235 millimeters – allows for more comfortable access to laundry in the dryer positioned on the appliance’s upper half, easier filter management, and the ability to install WashTower Compact in rooms with lower ceilings. Requiring less installation space than a stackable or side-by-side washer and dryer pair of the same laundry capacity, the relatively small model frees up space in the kitchen or laundry room for other uses, such as the convenient storage of detergents, fabric softeners, and linen.

LG’s new all-in-one laundry solution also boasts a flat, unibody design that provides an optimal laundry experience and brings a subtle, minimalist aesthetic to the home. Located on the front of the appliance in between the washer and dryer, the Center Control™ lets users easily manage all settings and functions from one convenient place. WashTower Compact can integrate seamlessly with any type of décor or interior style, helping consumers to create a home environment that perfectly reflects their individual tastes.

What’s more, the innovative, new WashTower model takes the user experience – and laundry results – to the next level via the company’s advanced laundry technologies. Employing the Artificial Intelligence Direct Drive™ (AI DD™), the washer is able to identify the most suitable washing pattern (drum motions, water temperature and wash cycle time) for each load, reducing fabric damage to help clothing last longer. Meanwhile, the Smart Pairing™ feature saves users time and hassle by syncing the dryer with the washer; automatically selecting the best drying cycle based on washer load settings.¹ An excellent all-around performer, LG WashTower Compact also cuts down on washing times with TurboWash™ 360 and drying times via the Prepare to Dry preheating feature.

“Boasting a more space-friendly design, and equipped with LG’s latest AI-based laundry technologies, WashTower Compact delivers an exceptionally convenient user experience,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to listen to consumers and meet their diverse and changing needs by developing smart, tech- and design-forward appliances for a better life at home.”

LG will be showcasing its latest innovations, such as the new WashTower Compact at its exhibition booth (Hall 18, Messe Berlin) during IFA 2022 (September 2-6) in Berlin, Germany.

With Freshness-Enhancing Technologies, and Efficiency,
LG’s New Fridge Ready to Wow European Market

LG Electronics (LG) is unveiling its latest bottom-freezer refrigerator for the European market at IFA 2022. The new model delivers a more sustainable kitchen with LG’s energy-saving Inverter Linear CompressorTM, an upgraded internal compartment and the company’s cutting-edge ‘freshness’ technologies, including LinearCoolingTM and DoorCooling+TM.

LG’s bottom-freezer fridge boasts an ‘A’ energy rating, the highest rating possible under the European Commission’s strict energy standards system.1 In order to earn the ‘A’ rating, LG improved the structure of the refrigerator’s condenser and heat exchanger, and enhanced the airflow path to achieve a more efficient and even delivery of cold air throughout the fridge.

LG’s new fridge also employs the incredibly efficient and highly durable Inverter Linear Compressor. Thanks to the company’s remarkable compressor, the bottom freezer offers a 10 percent reduction in annual energy consumption compared to other LG refrigerator models with an A energy rating – helping consumers to shrink their household energy footprint and save on electricity bills.2

Additionally, the high-performance, new model comes with LG’s freshness-enhancing technologies – LinearCooling and DoorCooling+. LinearCooling reduces temperature variations,3 which helps to keep food items fresh for longer period of time,4 while DoorCooling+ sends out cold air from the top of the refrigerator compartment to hard-to-reach areas like the front door basket.

For a convenient user experience, the new bottom freezer refrigerator can be remotely controlled and monitored via the LG ThinQTM app for smartphones, letting users manage settings and check operational status from practically any location.

Further convenience is presented by the fridge’s 2-step Folding Shelf and Wine Rack, the former can fold away to accommodate larger items whenever needed, while the latter can hold up to five bottles of wine at once. What’s more, the new model provides an instant style upgrade with the application of LG’s Metal Fresh™ finish to its interior.

“The new bottom freezer fridge leverages LG’s state-of-the-art technologies to keep food market-fresh while also delivering superb energy efficiency and a host of user-friendly features,” said Lyu Jae-cheol, president of the LG Electronics Home Appliance & Air Solution Company. “Designed with sustainability in mind, and to provide a better kitchen experience, our new refrigerator offers the performance, convenience and style that the European market demands.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2022 from September 2-6 will have the opportunity to check out the stunning bottom-freezer refrigerator in matte-black finish, along with a host of other innovations for a better life.