₦airaland Forum

...Calls for Global Action to Beat Plastic Pollution

[Lagos], [June 5th] – Global Consumer Electronics Leader, LG Electronics joined the rest of the world in commemorating this year’s World Environment Day by mobilising members of its staff to participate in the #beatplasticpollution. World Environment Day, held annually on June 5, puts a spotlight on the pressing environmental challenges of our times, and is a great opportunity for people all around the globe to discuss efforts to protect and restore the Earth.

This year, the focus is on beating plastic pollution, a critical environmental challenge that threatens the health of our oceans, wildlife, and even human well-being. In line with the United Nations' theme for World Environment Day 2023, "Beat Plastic Pollution," governments, organizations, and individuals worldwide are joining forces to combat this growing menace.

Plastic pollution has reached alarming levels, with an estimated 8 million metric tons of plastic waste ending up in the world's oceans each year. Single-use plastics, such as bottles, bags, and straws, are major contributors to this crisis, taking hundreds of years to degrade and causing irreparable harm to marine life.

Speaking at this year’s World Environment Day celebration, Managing Director, LG Electronics West Africa Operations, Mr. Dong Youn Kim said, World Environment Day provides an opportunity for global citizens, governments, and businesses to unite and take decisive action against plastic pollution. It encourages everyone to rethink their consumption patterns, embrace sustainable alternatives, and demand stricter regulations on plastic production and disposal.

“This is what has informed us as a company to embark on this cleaning exercise in order to address the issue of environmental degradation in the society to mark the world environment day. This is the reason why we continuously design products that would meet world environment standard thereby helping our teeming consumers experience cleaner and greener lifestyle. Let me reiterate that people all over the world need to engage more in activities that will help safeguard the environment and the inhabitants, on that note I say happy World Environment Day.”

On her part, the CEO, Greenhill Recycling, Mariam Lawani said, she is pleased to work with LG Electronics on this project and also advises other stakeholders to follow suit. “On World Environment Day, we call upon individuals, communities, businesses, and governments to take a stand against plastic pollution. By making conscious choices and implementing sustainable practices, we can make a significant impact on our environment. Together, we have the power to preserve our planet for future generations.”

The cleaning exercise took place at Nigeria Army Shopping Complex, The Arena in Lagos State. The clean-up was informed by this year’s global theme #beatplasticpollution. It is aimed at creating more nature friendly environment which will on the long run guarantee a sustainable environment. The event was well-attended and those present included staff of LG Electronics Nigeria, Members of Solution 17 and Greenhill Recycling, who all came out in their numbers to actively participate in the exercise.

LG has adopted the use of a new composite fiber material that helps reduce product weight. Additionally, the packaging used for the latest LG OLED TVs is made for recyclable materials and features single-color printing to further save on energy and resources. The LG Soundbar line-up also reveals the company’s dedication to environmentally-conscious design. Its sophisticated audio solutions utilize reused and easily recyclable materials, consume only a small amount of power when in use and ship in sustainable packaging. And to top it off, every 2022 LG Soundbar model has received SGS Eco-Product certification in recognition of their environmental impact. LG has prioritized sustainability for healthy and better lifestyle. AI DD™ detects the weight and fabric softness of each wash, and calibrate the optimal wash cycles, providing 18% more fabric protection. Steam™ technology featured in LG clothing care appliances harnesses the natural power of steam to eliminate the fabric stains and the bacteria. Using lower GWP refrigerant3, DUAL Inverter Heat Pump™ meets the sustainable use of resources as well as protects garment from damage with low temperature heat pump technology.

World Environment Day serves as a reminder for LG to reaffirm its commitment to environmental stewardship and continue developing innovative solutions that contribute to a more sustainable future. For more information about LG Electronics, visit https://www.lg.com/africa

According to https://www.lg.com/africa/audio/lg-xl7s, mention five (5) places where the LG XBOOM XL7S Speaker can be used and stand a chance to win LG LK72B Audio system.

Thank you all for taking time to share your sweet LG Audio memories/experiences and today two winners have emerged and they are:

Peeps

Outdoorrunner

Kindly share your email id with me so as to contact you guys.

Congratulations

… Rita Dominic, Mai Atafo & other stars bring altitude level of coolness to LG Styletitude

It was an evening of glitz and glamour in an atmosphere of altitude level of coolness as Global Electronics giant, LG hosted the LG Styletitude event.

The event which had in attendance LG Air Solutions Ambassador, Rita Dominic, Fashion Icon Mai Atafo, celebrated Interior Designer Jennifer Chukwujekwe, Celebrity Chef, Chef Fregz as well as Media personalities Kaylah Oniwo, Samuel Otigba, Oscar Oyinsan and a host of other style icons and celebrities.

Beyond the style showcase, a key focus of the event was the LG Art Cool and LG Dual Cool Premium air conditioners which have been critically acclaimed to be the most stylish air conditioner globally especially with the way they accentuate spaces where they are used be it residential or commercial.

Speaking on the objective of the LG Styletitude event as well as what consumers stand to enjoy with the LG Art Cool and LG Dual Cool Premium, Managing Director of LG Nigeria Mr. Kim Dong Youn said the event was put together to celebrate style and functionality which are the qualities of the air conditioner and to also showcase the qualities that set them apart in the air solutions industry.

The LG Styletitude has set the bar in using unconventional means to communicate style and its intersection with functionality in creating a space that is both fashionable and comfortable at the same time.

The LG Art Cool air conditioner is designed for your premium and stylish life. Its minimal and astute appearance will well be harmonized with all kinds of spaces in your home interior design. The LG Dual Cool Premium air conditioner controls the direction and the intensity of the wind and you can use the remote control to direct the wind only where necessary. It has Dual Ice Cooling and Energy Saving making its Ice cooling faster with 4℃ lower wind and Dual cooling that can save energy by operating only one when you are alone.

The evening was spiced with good music, dance performance, great food and lots of networking even as 3 guests were gifted with LG air conditioners.

You can order the LG Art Cool and LG Dual Cool Premium air conditioners via https://www.lg.com/africa/residential-air-conditioners/lg-s4-q12jartb & https://www.lg.com/africa/residential-air-conditioners/lg-F4-W24MPWY0

Increasing Customer Satisfaction with skilled Customer Service Agent & Technicians

In recent years, the idea of the customer experience (CX) has gained prominence in the media, in academia, and across a range of industries. Several businesses have even changed the names of their divisions to reflect the phrase. This is to be expected given that, as we've seen over the past few years, delivering a high-quality CX has become essential to an organization's capacity to succeed and expand.

Good service is one of the most crucial variables that affects customer happiness and loyalty, and it's a crucial part of a brand's reputation, especially in the last mile of a customer's journey, as anybody who has dealt with customers will confirm. But, with the pressure to attract new consumers in today's fiercely competitive market, it can be difficult to ensure that existing clients are well-cared for.
The key to developing unique CXs that produce priceless memories when interacting with a company or purchasing a product is to fully comprehend client wants remarked Park Kyeong-Taek, Head of Service, LG Electronics West African Operations. “Regardless of their cultural or geographic origins, LG's products are designed to connect and empower individuals from all walks of life."

As a result, we have discovered through our journey that satisfying the demands of our clients requires an understanding of cultural diversity. Our ability to design products that both meet and surpass the expectations of our varied consumer base has improved as a result of this, he claimed.

Most businesses consider touchpoints—the distinct transactions through which customers engage with various aspects of the company and its offerings—when they concentrate on the customer experience. It displays structure and responsibility and is fairly simple to include into operations. Businesses try to make sure that whenever customers encounter with their product, customer service, sales personnel, or marketing materials, they will be satisfied with the experience. But, this compartmentalized attention to specific touchpoints ignores the bigger—and more significant—picture, which is the customer's whole experience. You can only start to grasp how to meaningfully increase performance by considering the customer's experience through his or her own eyes—along the entire trip taken.

Customer cover a wide range of activities that take place before, during, and following an interaction with a product or service. Journeys can be long, stretching across multiple channels and touchpoints, and often lasting days or weeks. Taking a long period of time to repair a product or awaiting parts for such products, even a product that is obsolete. We’ve discovered that organizations that fail to appreciate the context of these situations and manage the cross-functional, end-to-end experiences that shape the customer’s view of the business can prompt a downpour of negative consequences, from customer defection and dramatically higher call volumes to lost sales and lower employee morale. In contrast, LG Service offers the finest experience for the customer throughout the entire process to increase customer satisfaction, improve sales and retention, reduce end-to-end service cost, and strengthen employee satisfaction.

From LG Customer perspective, our service has been appreciated right from the start of customer’s need either walk-in or online to the last mile. The touchpoints of our customer’s journey are based on the following approach, sales, marketing, product and customer service.

Most often than not, all customers during Sales are briefed with the Insurance policy on LG products. Every customer can attest to the fact that it is the best decision while purchasing a new product, as it offers customers cover against fire and accidental damage to electronics purchased from any of their outlets. To avail this cover, the customer has to pay only 3% of the product cost as Insurance premium, which is charged at the point of purchasing the product. At the time of repair or replacement of damaged item, 20% cost will be borne by the customer while Zenith Insurance will cover the remaining 80%.

LG approach towards Marketing ensures customers are provided constantly with how-to tip & tips, video tutorials and manuals on social media on how products are being maintained and cleaned.

Any manufacturer’s product warranty has limits and generally only applies to the original purchaser. LG Product comes with 2 & 10-year warranty on product and compressor respectively. LG Electronics guarantees free repair service to its products within the warranty period through its Authorized Service Centers. The warranty covers only the defaults, manufacturing or quality problems. Any damage link to external factors such as: Bad manipulations, in case of fire, lightning, improper use, unstable voltage or any act of God is not covered under warranty.

LG is well known for its home appliances and entertainment products. From televisions and audio to air conditioners and Refrigerators to washers and dryers, many households across the country have LG products scattered throughout their homes. Whether you have questions about a specific product, your warranty, or have another reason to contact LG Customer Service, it comes easy as steps have been taken to make your journey as relaxed as possible. There are a few different ways you can contact LG customer service and whenever you contact them directly, it is always important that you have any pertinent information readily available--this could include your personal information, receipts, warranty information, product serial numbers, phone numbers, etc. Having information available for customer service makes it easier to look into your account to answer questions.

No matter how effectively a business is handled or how excellent you think its products are, problems are inevitably going to arise. Going through the appropriate customer support channels can frequently help you resolve issues with an LG product, warranty, or other services. Or at the very least inform the business of any problems that need to be fixed. Customer care representatives of LG can be reached at a toll-free number, 080098115454, from Monday through Saturday. They can also be accessed for Whatsapp chat at 08058899908 to quickly resolve issues.

Any LG appliance repairs can be carried out swiftly and easily by skilled technicians. No matter if you select carry in or in-home service, you can rely on product repairs to be completed in 24 to 48 hours.

To know more about LG Service, kindly visit https://www.lg.com/africa/support to get the necessary information you need.

…Hosts First Edition of Its Women’s Summit and launches Insider Community

In celebration of Women's Month, a combination of Women’s & Mother day, global electronics giant LG hosted its first Women’s Summit in Lagos on Saturday, March 25th, 2023, bringing together industry executives, healthcare professionals, ESG experts, customers, and other key stakeholders for a national discourse.

During the event, Mr. Dong Youn Kim, Managing Director, LG Electronics West Africa, urged women to focus on their health and general well-being by eating healthy foods and adopting tech-driven consumer electronics devices that would make their lives easier.
While delivering his address, he stated that the company's decision to organise the Women Summit was to establish a platform for women to interact, learn, and be inspired by the experiences of seasoned professionals from all backgrounds.
He then announced the launch of the LG Insider Community, an online female organisation that would bring together like-minded women who prioritise health and fitness. "From the community, they would receive fantastic lifestyle content, access to exclusive discounts and promotions, exclusive events, and much more," he said.

“Happiness is the highest form of health”, he retorted. "Happiness will come only when we are healthy and fit. But today we live in a world where we value things more than people, work more than family, food more than health and status more than life. We rush after money and social status, and we forget about our health. What’s the value of life if we don’t live healthy and stay fit. This absurd attitude has ruined many lives and it will continue to do so unless we open our eyes and see the reality", the LG Boss said.

Commenting on LG's commitment to health and wellness products, Mr. Brian Kang - General Manager, Home Appliances Division, LG Electronics, said "technology and innovation have the potential to play a transformative role in the health & wellbeing of everyone seated. At LG, the health of everyone is paramount, hence the incorporation of innovative features such as hygiene technology in LG Washing Machines, Refrigerators, Styler and Air Conditioners.

"At the core of LG Washing Machine and Styler is the TrueSteam™ technology which eliminates over 99.9 percent of the germs and bacteria found in clothing to keep one’s wardrobe hygienically clean, while the UVnano™, a breakthrough that represents the future of personal care, an innovative sanitization technology works to eliminate 99.99% of harmful germs in just a few minutes using ultraviolet light in LG InstaView Refrigerator and Artcool Air Conditioner", he stated.

He added that the outcome of the LG Women Summit will be part of its public awareness campaign and form part of further conversations the online female forum, LG Insider Community.

The summit, themed "All-Round Health & Wellness," had Dr. Mories Atoki, the Chief Executive Officer of the African Business Coalition for Health (ABC Health) as the keynote speaker. She spoke on the topic 'Intersection of Personal Health and Professional Life’. There were also two panel discussions during the event. The first panellists steered conversation on 'Promoting Holistic Health and Wellness: Integrating Nutrition, Mental Health, Women's Health, Family Health Strategies, and System Regulation,' and the second panellists talked about 'Empowerment through Career Development and Entrepreneurship.'

For more information, kindly visit https://www.lg.com/africa/home-appliances

Do you know LG Sound Bars produce top-notch sound?

Do you know they take little space but produce big sound?

Share your sweet LG Audio memories/experiences and stand a chance to win LG High Power Sound Bar

Hurry Now, LG SH7Q (800W) and SNH5 (600W) Sound Bars are up for grabs.

Use the hashtag #NEEDitOWNit at the end of your story

For more information, kindly visit:
https://www.lg.com/africa/audio
https://www.instagram.com/p/CoJ1iJNsu5P/
https://www.instagram.com/p/CoH87a4t5kt/

Good luck!

…Own the best Kitchen in this Holy Month with LG Refrigerator and NeoChef Microwave

As Muslim Faithful all over the world celebrates the Holy Month, family, food, culture and traditions are key elements that are of central focus. Cravings for a hearty, warm, and well-prepared meal becomes the families delight. Ramadan is the ideal time for families to come together and create memories at home, whereby people enjoy mouth-watering dishes prepared with a variety of ingredients that include dates and fruits, various meats, rice and bread and more. Homemakers cook up the most decadent meals for their family and friends to enjoy during Iftar or Suhoor and now with smart technology, they can be confident that their meals not just look and taste delicious, but are extremely healthy as well.

“Technology has evolved exponentially, even in the kitchen, providing homemakers with smart appliances that are eco-friendly, accessible and can cook up an exceptional meal. We are pleased to offer our latest smart home appliances in the region and provide the tools necessary for consumers to embrace a healthy lifestyle,” said Mr. Brian Kang, General Manager, Home Appliances, LG Electronics West African Operations.

This Ramadan, get the help of these LG Electronics (LG) soldiers in your kitchen for the most seamless preparation support.

Knock Twice to see Inside – The Best REF Ever
Over a million customers choose LG's iconic InstaView Door-in-Door refrigerator world-wide. This success can be attributed to the remarkable progress the company has made in the last couple of years by delivering products that promotes better hygiene and impeccable style with proven fresh food technologies.

A great meal always starts with great ingredients, and keeping your ingredients fresh, healthy and tasty is what the LG InstaView Door-in-Door™ Refrigerator does best. Its sleek 33-inch glass panel which enables the family to peek into the refrigerator with a simple gesture of knocking twice. There is no need to open the refrigerator door to know what is inside, which means you reduce cold air loss by up to 41 percent and keep your ingredients fresher for longer. The Door-in-Door feature puts milk, yoghurt, juice and snacks within easy access, again, without ever having to open the main fridge door. https://www.lg.com/africa/instaview-door-in-door-refrigerators

LG Electronics boasts of several Refrigerators, from Top Freezer, Side by Side to One Door Refrigerator, the list is endless with top of the mind features such as; Hygiene Fresh+™ - Minimize bacteria and odors, maximize freshness, LinearCooling™ reduces temperature fluctuations, locking in the flavor of fresh, with ThinQ™, you can control and diagnose your refrigerator by your smart phone, the Express Freeze option which enables user speed up ice production, chill drinks faster, and better freeze foods and deserts.
All these features allow families to prepare for Ramadan with fresh fruits, vegetables and other essentials, without the fear of them spoiling, thanks to LG’s smart, consumer-centric technologies. https://www.lg.com/africa/refrigerators

Delicious, Healthy, and On-The-Go with LG Microwave Ovens
One such technology is the ergonomic NeoChef™ that features a simplified intuitive control interface to streamline operation and a range of hygiene-enhancing features such as Anti-Bacterial EasyClean™ that help users keep their ovens as clean as possible.

The NeoChef™ also packs a number of customized features designed to increase cleanliness and streamline the cooking experience. The Anti-Bacterial EasyClean™ Coating makes cleaning the microwave interior simple and straightforward. The microwave’s interior can be thoroughly cleaned twice as fast and with half the effort required for conventional microwaves. In fact, it takes just three wipes to thoroughly clean the NeoChef™ while conventional microwaves typically require seven. The coating also makes it harder for dangerous contaminants to take root, eliminating 99.99 percent of harmful bacteria.

In addition, the NeoChef™ can be used for melting ingredients such as chocolate or cheese and precisely preparing a variety of foods with its specialized settings. LG’s advanced microwave can even be used to make healthy, lactobacilli-infused yogurt more quickly than most home yogurt makers. The microwave’s Healthy Fry feature is even capable of preserving the distinct taste of each dish while making them healthier, with less oil and 72 percent less fat.

Smart cooking provides user-centric solutions in the kitchen for both homemakers and chefs – whether it is for the holy month of Ramadan or any day of the week during the year, smart cooking is all set to redefine the future in relation to cooking healthy meals and saving money.

When it comes to preparing dishes for iftar, Microwaves can also help homeowners cook with greater efficiency. LG’s NeoChef Microwave (Model: MH8265CIS helps keep your meals in the perfect temperature for smooth and satisfying consumption. A lover of confectioneries? This 2 in 1 microwave oven makes it possible for you to carry out your small-scale home baking. Featuring the company’s Smart Inverter technology, providing precise cooking power. With precise temperature control, it can cook, reheat and defrost food faster and more evenly than ever.

The NeoChef reduces cooking time for dishes, with up to 1200W of power. From heating up milk for the children up to 1.6 times faster than conventional microwave ovens, to popcorn for the family to enjoy whilst watching a series 1.5 times faster, the NeoChef microwave provides newfound speed and reliability. With just one appliance, users can even fry food and make homemade yogurt. https://www.lg.com/africa/cooking-appliances/lg-MH8265CIS

Do you love the sound quality of your current system or is it lacking?

Maybe you've had it for years and it's time for an upgrade. Whatever your experience is, we want to hear about it.

Share your story with us and you could be the lucky winner of a brand new audio system.

We will select two lucky winners at random from all eligible entries on the 5th of April, 2023

So what are you waiting for? Share your audio experience in the comments below and you could be the lucky winner of a brand new LG audio system.

For more information, kindly visit:
https://www.lg.com/africa/audio
https://www.instagram.com/p/CoJ1iJNsu5P/
https://www.instagram.com/p/CoH87a4t5kt/

Good luck!

Complete your new home with us by winning exciting prizes and new product introduction

Announcing the next phase of its groundbreaking Fresh Start Initiative Campaign, LG Electronics Nigeria has highlighted proofs-of-concept for innovative technologies and business ideas that will pave the way to a more environmentally friendly, accessible and connected future in the Home Appliances division for the new year.

General Manager, Home Appliances Division, LG Electronics West African Operations, Mr. Brian Kang said the Fresh Start Initiative reflects the vision, strategy and purpose of today’s LG, which reinforces our focus on innovation and collaboration to create a long-lasting value for consumers while helping them address their most pressing business issues.

Showcasing the Home Appliances, their features, innovative technologies and benefits, LG Home Appliances Brand Ambassador, Ms. Rita Dominic gave insights on the everyday usage of the kitchen appliances. Outlining every home appliance category, she said, every well-equipped kitchen is never without a refrigerator that’s important for keeping foods fresher and lasting longer, with the bonus of making sure all nutrients are kept intact.

LG will be showcasing its 2022 new Freezers in the Nigeria Market in few months’ time and it is an upgrade of what they have presently. The new model delivers a more sustainable kitchen with LG’s 10-year warranty on its Compressor™, an upgraded internal compartment and the company’s cutting-edge ‘freshness’ technologies, including LinearCooling™

Likewise, no proper household is complete without a Microwave to prepare warm meals and produce oven-fresh baked goods for the family. On Washing Machine, upgrade your Laundry with a high efficiency washer from LG. They are also releasing new top load washer and dryer models to offer consumers an array of options to suit their laundry needs. These latest laundry solutions feature LG's exclusive TurboWash® 360° and TurboSteam™ technology along with a variety of tech-forward features to make laundry routines effortless.

More exclusive treats, prizes!

Until January 31st, catch the Fresh Start Prizes! To qualify, all you have to do is
click the link in the bio of Rita Dominic on her Instagram page https://www.instagram.com/ritadominic/ and register to win cool LG products. Stay connected with www.lg.com/africa for more interesting news and information to be shared to all loyal fans of the LG brand.

The LG Brand Differentiation – LG is not any other brand
Contrary to the opinion that the LG brand has an associated brand, a growing myth in the electronics world is that South Korean electronics company, LG and some other brands are the same, in some of the other tales, you will hear that LG acquired other brand to produce and market low-budget appliances to their mid-income customers. But the simple truth is that LG does not own another brand and they are from other countries.

Featuring Brand-new OLED Models, Expanded Portfolio of Ultra-lightweight LG gram Laptops Is Designed to Meet the Diverse Needs of Today’s Consumers

LAS VEGAS, Jan. 3, 2023 — LG Electronics (LG) is introducing an expanded LG gram lineup, which offers more diversity than ever thanks to the arrival of the exciting, new gram Ultraslim and gram Style, at CES 2023. LG gram continues to provide both power and portability, packing premium specs into sleek, ultra-lightweight form factors delivering take-anywhere convenience and exceptional user experiences.

LG gram Ultraslim
Headlining the LG gram showcase at CES 2023 is the brand-new LG gram Ultraslim (model 15Z90RT), the thinnest gram model yet. A laptop designed for users seeking supreme portability, the Ultraslim has an ultra-light weight of just 998 grams and a depth (when closed) of only 10.99 millimeters; around the same thickness of a smartphone or notepad. Even though it is the most svelte gram in the 2023 lineup, the 15Z90RT still supplies impressive image quality and processing power, packing a 15.6-inch OLED display with Anti-glare Low Reflection (AGLR) coating and Intel®’s 13th Gen Raptor Lake chip with Performance Cores (P-Cores). Further enhancing the excellent portability of the new model is the inclusion of an ultra-compact adapter.

LG gram Style
LG gram Style laptops, offered in 16- and 14-inch versions (models 16Z90RS and 14Z90RS) have been created for people who love to express their unique style wherever they go. Both gram Style models sport an elegant glass design that makes each of the available color options shine and shift dynamically; moving and changing depending on the light and angle. The focus on design continues inside the new grams where a ‘hidden’ haptic touchpad with soft LED backlighting illuminates at the user’s touch.

Despite the attention to aesthetics, LG gram Style laptops deliver far more than just good looks. Each has a 16:10, OLED Anti-Glare Low Reflection display with a high refresh rate, and features an Intel 13th Gen Raptor Lake P-Core CPU and a Gen4 NVMe™ solid-state drive (SSD). Like all other models in the diverse 2023 gram lineup, the 16Z90RS and 14Z90RS support Thunderbolt 4 and HDMI connectivity, and offer atmospheric audio with Dolby Atmos, which is new to LG gram this year.

Along with the new-for-2023 Ultraslim and Style, this year’s lineup features new gram 17, 16, 15 and 14 laptops (models 17Z90R, 16Z90R, 15Z90R and 14Z90R); each providing the brand’s signature combination of strong performance and light, compact design. Great for productivity and entertainment, the latest 17- and 16-inch grams are equipped with an NVIDIA GeForce™ RTX 3050 4GB Laptop GPU, Intel’s 13th Gen Raptor Lake P - Core CPU, and a Gen4 NVMe™ SSD. Each of the new models weighs in at less than 1.45 kilograms – despite having a large battery that can handle more than 20 hours of video playback on a single charge – and comes with the same conveniently compact adapter included with the gram Ultraslim.

LG’s newest grams also boast superb picture quality, with all models employing an IPS panel with anti-glare coating. New for this year, variable refresh rate (VRR) support will enable LG gram users to enjoy seamless, tear- and stutter-free graphics when gaming, while the arrival of Dolby Atmos will deliver immersive audio that helps bring movies, music and games to life.

LG gram 2-in-1 and +view for LG gram also welcome upgraded models for 2023. The new 2-in-1, which comes in 16- and 14-inch sizes (models 16T90R and 14T90R), gives users the freedom to switch from laptop to tablet, or vice versa, whenever they choose. Along with its 4-way super-slim bezel design and sturdy yet slim aluminum frame, the latest ‘convertible’ gram boasts a suite of pre-installed notetaking and drawing applications optimized for use with the LG Stylus Pen (Wacom AES 2.0). Meanwhile, LG’s portable monitor, +view for LG gram (model 16MR70) lets users double their screen real estate and enjoy easier multitasking wherever they go. Enhanced for the new year, the latest version of LG’s portable screen solution features dual USB Type-C™ ports, enabling users to connect to two devices simultaneously and enjoy the convenience of two-way power delivery.

“Welcoming the arrival of the brand-new gram Ultraslim and gram Style, the 2023 LG gram lineup gets even more diverse,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “A leading brand in the ultra-lightweight laptop market for the last decade, LG gram will continue to introduce new form factors to meet the changing needs and tastes of consumers worldwide.”

Visitors to CES 2023 in Las Vegas from January 5-8 can experience the latest LG gram products at LG’s booth (#15501, Las Vegas Convention Center). The new LG gram lineup will be launching globally starting from next month in Korea.

Specifications:
　 LG gram Ultraslim
(15Z90RT) LG gram Style
(16Z90RS) LG gram Style
(14Z90RS) LG gram 2-in-1
(16T90R) LG gram 2-in-1
(14T90R)
Display
Size 15.6-inch 16-inch 14-inch 16-inch 14-inch
LCD FHD
(1,920 x 1,080) OLED WQXGA+ (3,200 x 2,000) OLED WQXGA+ (2,880 x 1,800) OLED WQXGA (2,560 x 1,600) Touch IPS Display,
Corning®
Gorilla Glass®
Victus® WUXGA (1,920 x 1,200) Touch IPS
Display, Corning®
Gorilla Glass®
Victus®
Brightness (Typ.) 400nit 400nit 400nit 350nit 350nit
Refresh Rate 60Hz 120Hz 90Hz 60Hz 60Hz
Weight 998g 1,230g 999g 1,480g 1,250g
Size 356.0 x 227.45 x 10.99
-12.55mm 355.1 x 241.3 x
15.9mm 311.6 x
213.9 x
15.9 mm 356.6 x
248.3 x
16.95mm 314 x
219.5 x
16.75mm
Battery 60Wh 80Wh 72Wh 80Wh 72Wh
CPU Intel 13th Gen Raptor Lake P(28W) Core
GPU Intel Iris Xe Graphics
Memory 8GB / 16GB / 32GB LPDDR5
Storage 256GB / 512GB / 1TB (Gen4 NVMe™)
Speakers 2.0W x 2 3.0W x 2 2.0W x 2 2.0W x 2 2.0W x 2
Durability MIL-810H Military Standard
I/O Port 2x Type C (TBT4, PD), 1x Type C (PD), H/P 2x Thunderbolt 4, 1x USB 3.1, Micro SD, H/P 2x Thunderbolt 4, 1x USB 3.2,
Micro SD, H/P
Software LG Smart Assistant
LG Glance by Miramet-rix®
PCmover Professional,
OLED Care LG Smart Assistant,
LG Glance by Mirametrix®,
PCmover Professional LG Smart Assistant
LG Glance by Mirametrix®,
PCmover Professional,
Wacom notes,
Bamboo Paper
LG Pen Settings
Webcam FHD IR Camera
Accessory - - - LG Stylus Pen (Wacom AES 2.0 & WGP)
USB-C to HDMI adapter

With LG’s Latest TV Technology, Updated webOS and Enhanced Personalization Features, New LG OLED evo is Ready to Impress

LAS VEGAS, Jan. 2, 2023 — LG Electronics (LG) unveiled its 2023 TV lineups, headlined by its most advanced range of OLED TVs yet. With premium self-lit picture quality, powerful image processing technologies, and an enhanced webOS platform offering even more smart features and services, the company’s latest OLED TVs elevate the viewing experience as only LG OLED can.

A decade after introducing the world to the first-ever large screen OLED TV, LG continues to lead the premium TV market. The company’s cutting-edge OLED TVs have been recognized at the CES Innovation Award for 11 years in a row, and have kept evolving over time to deliver ever-greater value to consumers. LG OLED is renowned for its exceptional picture quality, producing vibrant, accurate colors with deep blacks, and an infinite contrast ratio for images that are remarkably lifelike.

In addition to realizing more immersive viewing experiences, LG’s self-lit technology has enabled the company to create unprecedented, visually-stunning TV form factors, including market-firsts such as the rollable LG SIGNATURE OLED R, and the bendable LG OLED Flex. A double honoree at the CES 2023 Innovation Award, LG OLED Flex won Best of Innovation in the Gaming category.

Spearheading LG’s 2023 OLED lineup are the latest Z3, G3 and C3 OLED evo series TVs. These upgraded, new models provide higher brightness and color accuracy as well as amazing clarity and detail thanks to the precision and performance of LG OLED evo technology and the new α9 AI Processor Gen6.

The latest Alpha series processor utilizes LG’s most sophisticated AI-assisted Deep Learning tech to ensure outstanding picture and sound quality. AI Picture Pro now offers improved upscaling for better clarity, and enhanced dynamic tone mapping, which helps reveal the depth and detail in every frame. AI Picture Pro also integrates a picture processing technology that detects and refines important objects, such as people’s faces, to give them a more lifelike HDR quality. In addition to fine-tuning image reproduction, the α9 AI Processor Gen6 powers LG’s AI Sound Pro; a feature that helps viewers get swept up in the onscreen action by delivering virtual 9.1.2 surround sound from the TVs’ built-in speaker system.

Another significant upgrade applied to this year’s OLED evo G3 series is LG’s Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent. Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images.

LG’s 2023 G3 OLED evo models also boast an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design.2 Leaving no visible gap when wall mounted, this year’s models bring style and effortless elegance to the living room.

Also, LG continues to leverage its technological leadership not just to create products and services for a better life. 2023 LG OLED TVs are designed to be kinder to the environment, from production all the way through to disposal creating sustainable cycles. LG OLED TVs have no backlighting unit, meaning each TV requires fewer materials to produce than a conventional LED TV. They also employ many components made from recycled plastics, and are even shipped in eco-packaging made from recyclable materials and featuring single-color printing. Easier on viewers’ eyes, all of LG’s 2023 model OLED TVs have been certified low blue light by TÜV Rheinland, and flicker-free by UL Solutions.

LG OLED is also introducing a refreshed, more personalized user experience in 2023. Featuring the latest version of webOS, this year’s models present All New Home, a redesigned user interface (UI) that offers a wealth of personalization options and more convenience than ever. The new ‘Quick Cards’ offer users easy access to the content and services they use the most – all grouped into logical categories such as Home Office, Gaming, Music, and Sports. LG’s more advanced webOS makes it easy for everyone using the TV to enjoy personalized recommendations tailored to their own preferences which are determined based on viewing history and viewing habits.

Furthering the personalized user experience on LG OLED TV is AI Concierge, which provides each user with a curated list of content choices based on their past usage and search inquiries, and provides a selection of trending content for them to browse.

Designed for first-class home cinema experiences, LG OLED TVs continue to support the image- and audio-enhancing capabilities of Dolby Vision and Dolby Atmos. What’s more, this year’s LG TVs offer seamless integration with the latest LG soundbars, delivering outstanding multi-channel surround sound with IMAX enhanced quality powered by DTS:X. LG TV and soundbar also combine to offer the WOW Orchestra feature, which takes advantage of both products’ audio channels to produce stronger, more immersive sound.

As one would expect, LG’s 2023 OLED models support a wide range of features compliant to HDMI 2.1a. They are also the first TV sets to be certified by the HDMI organization for the recently announced Quick Media Switching VRR (QMS-VRR). QMS-VRR can eliminate the momentary ‘black screen’ that sometimes occurs when switching between content played from different source devices connected via the TV’s HDMI 2.1a compliant ports.

The ultimate gaming displays, LG’s self-lit OLED TVs boast a 0.1 millisecond response time, low input lag, up to four HDMI2.1a compliant ports. LG OLED TVs are also equipped with the Game Optimizer, allowing users to quickly select and switch between gaming-specific features, such as game-genre display presets. Settings for G-SYNC® Compatible, FreeSync™ Premium and variable refresh rate (VRR) are easily accessible from the Game Optimizer as well.

LG’s state-of-the-art 2023 OLED TVs will be on show during CES 2023 from January 5-8 at the company’s booth (#15501, Central Hall, Las Vegas Convention Center). Keep up with all of LG’s exciting announcements at CES by following #LGCES2023 on social media.

Company’s Promise for the Future and Innovations for the Planet and People

LG Electronics (LG) has been recognized for the technological and design excellence of its latest lifestyle solutions, earning more than two dozen CES® 2023 Innovation Awards, including three coveted Best of Innovation Awards for LG OLED in the computer peripherals, gaming and video display categories.

Bestowed every year by the Consumer Technology Association (CTA) – the organization behind CES, the world’s largest annual consumer electronics tradeshow – the CES Innovation Award program recognizes innovative consumer products and services across a multitude of device and technology categories.

Of the 28 honors LG will receive at CES 2023, 10 went to LG OLED TVs, marking the 11th consecutive year that the company’s self-lit TVs have received CES Innovation Awards. LG OLED TVs, known to offer a variety of viewing experiences to consumers with its diverse innovative form factors, are prized by consumers worldwide for their exceptional picture quality, which delivers vibrant, accurate colors, deep blacks and infinite contrast.

Other new line of minimalist-design appliances to be introduced in CES 2023 includes, washer and dryer.
Taking a ‘back to basics’ approach, the new range focuses on the essence of each appliance, removing all unnecessary design elements to deliver a timeless, minimalist aesthetic. The distinctive, durable products also reflect LG’s strong commitment to sustainability, featuring recycled materials inside and out and requiring fewer parts and less energy to make than conventional appliances.

Aligned with LG’s goal to continuously reduce environmental impact across all areas of operations, the stylish, new products have been designed with sustainability in mind. By lowering the number of components and printed elements used, LG’s minimalist-design appliances take less time, use fewer resources and require less energy to manufacture. Each model in the new range also features internal and external parts – and ships in packaging – made from recyclable materials.

The new range, which includes a refrigerator, washing machine, dryer, oven range and dishwasher, is also a part of LG’s innovative upgradable appliance lineup, meaning users can add new features to the products via the Upgrade Center in the LG ThinQ app.

LG Electronics (LG) has announced the global launch of its LG ThinQ™ UP upgradeable home appliances including refrigerators, washers, dryers, oven ranges, and dishwashers. Able to adapt to the unique needs and changing lifestyles of each customer, LG’s appliances enable users to enjoy new features and functions without having to make any additional purchases. Launched in South Korea in January, 2022, LG ThinQ UP will begin rolling out internationally starting from March, 2023, in the U.S., with availability in other key markets to follow.

Built around the customer-centric concept of Evolving with You, LG ThinQ UP appliances can incorporate new features throughout their life – providing more value to users, over time. LG will continuously develop easy-to-install software updates and hardware add-ons, delivering specialized options and new conveniences based on the usage patterns and suggestions of ThinQ UP appliance owners.

LG Electronics (LG) will be putting the spotlight on its continuing commitment to sustainability at CES 2023, showcasing its ESG vision and latest, impactful innovations in an exclusive exhibit dubbed the Better Life for All zone. Key focuses of LG’s ESG agenda have been built into every aspect of the Better Life for All zone. Informational materials provided in the zone will offer braille for those with visual impairments and be placed at a height that enables easy reading for people using wheelchairs. Guides proficient in sign language will be on site, as well as an LG CLOi GuideBot programmed to deliver digital-human sign language services. The zone itself will be constructed with the use of eco-friendly materials.

“At LG, we are constantly challenging ourselves to go the extra mile to make our vision for a Better Life for All a reality,” said Dongyoun Kim, Managing Director, LG Electronics West Africa “Our ESG-focused exhibit will give CES visitors insight into the values, determination and dedication that fuel our sustainability journey as well as the innovative technologies and practices we’re developing to ensure a brighter tomorrow.”

To be introduced at CES 2023 as well is an exciting, new color option for its groundbreaking refrigerator with MoodUP to offer personalized customer experiences. Coming to LG’s color-changing fridge in collaboration with the world-renowned Pantone Color Institute, Viva Magenta – the Pantone Color of the Year 2023 – is a brave and fearless crimson red that injects excitement and drama into home interiors, energizing any environment with its dynamic vibrancy. MoodUP users can easily select and apply Viva Magenta – and any of the other available colors – by using the intuitive LG ThinQ app. Implementing LED color-changeable door panels, LG’s innovative kitchen solution gives users the ability to customize the look of their fridge without the cost and hassle of having to physically replace any of its exterior elements.

LG will also showcase an upgraded culinary life experience at CES 2023 with its latest, upgradable kitchen appliances to deliver better customer experiences and value. The LG QuadWash Pro dishwasher, LG InstaView Combination Double Wall Oven, Electric Double Slide-in Range and Over-the-Range Microwave Oven boast powerful, efficient performance thanks to the company’s advanced technologies, and outstanding convenience courtesy of seamless LG ThinQ integration.

“These premium kitchen solutions integrate our latest, innovative technologies for a faster, smarter and more convenient cooking and cleaning experience,” said Kim. “We will continue to deliver advanced kitchen appliances that help consumers enjoy a better culinary life at home.”

For more information, kindly visit, https://www.lgnewsroom.com/ and https://www.lg.com/africa

Post COP27 Dialogue: LG Electronics, Solution17 drive actualisation of Agenda 2030 for Sustainable Development in Nigeria

LG established a comprehensive framework for its sustainable practices at an event held in The Art Hotel, Lagos tagged Post COP27: Race to Net-Zero via Social, Environmental and Economic Sustainability in collaboration with Creative Youth Community Development Initiative for the actualization of Agenda 2030 for Sustainable Development.

The event highlights included the exhibition of 17 Art on Canvas showing climate adaptation and resilience, green economic recovery, and a global net-zero emission. The art depicts problems, effects and solutions to the climate crisis as it relates to limiting global temperatures to 1.5 degrees Celsius, climate adaptation, climate finance, and partnerships to achieve the goals. In attendance were, the United Nations Resident Coordinator in Nigeria, Mr. Matthias Schmale, Public Affairs Officer, United States Consulate General in Lagos, Mr. Joe Kuzrich, Deputy Consul General - Consulate General of Italy in Lagos, Ms. Grazia Bellanova, among others.

In his Welcome Address, the Public Affairs Officer, United States Consulate General in Lagos, Mr. Joe Kuzrich said Africa contributes very little to global warming but is experiencing disproportionately high costs. It contributes around 3% to global warming, but it’s suffering much, much more than that.

“The United States and other developing and developed country partners, especially in Europe and Asia, are working to assist Africa in combating this plague of climate change. For example, we’ve set up an adaptation fund to create climate resilience among many African countries, and we have funded that with $1 billion recently. So, that will help countries fund clean energy solutions and adapt to some of the problems that climate change is creating, especially more extreme weather, floods, and droughts that we see across the continent and in other parts of the world”, he said.
The United Nations Resident Coordinator in Nigeria, Mr. Matthias Schmale delivered his keynote speech virtually and said that there is also enormous climate cost; climate change already costs 100 billion per annum. That is a significant slice of GDP as it stands, and without proper climate action, the estimates suggest it will rise much more significantly in the future. So, it’s clear for the UN, as I’m sure for all of you, that if we are to realize or to support and play a role in realizing the development aspirations of the Nigerian people, the time is now for urgent climate action and accelerated efforts.

Speaking on the ESG programs of LG Electronics, Marketing Manager, LG Electronics West African Operations, Mr. Paul Mba said, LG's newly revealed sustainable vision aligns perfectly with the phrase, Better Life for All. While LG has consistently shown its commitment to providing a better lifestyle for customers through its innovative products and services, the catchphrase signifies yet another step forward for the company. Henceforth, LG is expanding the scope of its sustainable practices with six key ESG initiatives to create a better life for its customers, the environment, employees, suppliers, and one and all who call this planet home.

During the event, sustainability and climate change panelist spoke about the challenges hindering a circular society and to formulate strategies aimed at promoting climate and energy-related policies towards achieving a net zero greenhouse gas emissions society. The panelist include; Dr. Temilade Adeniyi - Group Head, Sustainability FMDQ Group PLC; Mr. Godson Ikiebey - PWC, Manager, Sustainability and Climate Change; Dr. Mories Atoki – CEO, ABC Health

The Founder of Creative Youth Community Development Initiative, Ms. Foluke Michaels gave in-depth analysis of how she and her organization has brought several innovations to climate change and what she intends doing in her capacity for sustainability development. She drew inspiration from Joe Biden, the President of United States of America during the 2021 Leaders’ summit on Climate in London and it made her launched Naija Climate in partnership with United Nations Information Centre for Nigeria in June, 2021 with a call to young people to design sustainable solutions to climate change adaptation in Nigeria. Since then, CYCDI has been partnering various like-minded organizations in pursuance of Climate solutions in the country.

To wrap up the event, the Digital Manager of LG Electronics, Ms. Doris Onwuagba engaged the audience with her presentation on DECENT WORK & ECONOMIC GROWTH FROM WASTE TO WEALTH. She said waste is responsible for roughly 20% of global methane emissions from human activities, and dramatically scaling up efforts to reduce these emissions can also deliver important health and economic development benefits. From context observation, a waste problem exists in the country and is prevalent and could fuel health risk and further increase in the poor quality of the air and pollution in the country. It is only reasonable to imbibe proper management and control of wastes – organic, e-waste, health, industrial, agricultural and food, vehicle parts among others in the country. This should be seen as a priority and an avenue to create wealth, economic development and an improved environment.

It is imperative as a society and working economy to prevent waste and also encourage the reuse of materials and waste, which can, in turn create economic value. LG Electronics introduced “upcycle” turning package boxes into piece of furniture or arts. That means waste will be prevented by making and reusing materials more efficiently.

LG Electronics (LG) has been busy bringing warm, joyful moments to one and all with their delightful holiday campaign, #NEEDITOWNIT! Featuring a Soundbar and Home Theatre System, the campaign was the brand’s gift as everyone jostled to win the exclusive products.

#NEEDITOWNIT campaign was to give out the latest premium LG audio products to our customers who have old LG audio models but were unable to upgrade to newer models due to one reason or the other, says Mr. Daesun Hwang, General Manager, LG Electronics West African Operations. “Nigerians are music lovers, perhaps, that is why LG Electronics says that this year’s yuletide celebration will be better spent with family and friends with unique products that will make home dining and family bonding experience seamless.”

As a special end of year campaign for Nigerians, participants were asked to upload a picture of their old LG Audio products using the hashtag #NeeditOwnit and state why they want the latest Audio from LG. Over 3000 entries were received from LG Facebook and Instagram account and two winners emerged, one each from each account.

One of the winner, Emeh Sunday Orji won for himself LG SNH5 Soundbar and was delighted that his name was picked among the lot. “I was glad when I saw my name that I won a Soundbar, it is indeed a surprise because I have been seeing things like this happen but never won anything. LG has beautified my home and I am very happy to participate in this campaign.”

On his part, Mr. Otubaga Oluwaseun Sunday was full of joy as he was presented with LHD687 Home Theatre System. “I was reluctant to participate due to several trial and error but towards the end of the campaign, I decided to give it a try since the festive season is around the corner to see if I could be a winner, and to my greatest surprise, it turned out to be true.” I have been praying for a gift to celebrate the Christmas and LG has just answered my prayers, he said. He added that the unit is so easy to install, sounds so well, has much more connectivity options, lesser wires and looks good overall

"Our campaign is all about bringing a little cheer back into people's lives and communicating how good it feels to give someone the perfect gift – NEEDITOWNIT " said Kayode Olowu, Audio Visual Product Marketing Manager. "We hope that our winners can join with their families and friends to enjoy the holidays they've been dreaming of. We also hope that everyone stays tuned for more exciting moment with LG Electronics.

LG Electronics lineup of Soundbar provides the ultimate sound experience with advanced audio technologies, a better-fitting design and a host of useful, new features. Demonstrating LG’s ongoing commitment to user-centric innovation, the Soundbar is set to enthrall with superior sound, unique features and exceptional convenience

“Our goal has always been to bring better sound to our customers and by offering more world class products that leverage our successful partnership with Meridian, and our latest Soundbars help achieve this,” said Olowu.

“LG will continue to expand the Soundbar lineup to provide powerful sound that helps users create an enjoyable music and movie experience. We are excited about the present and future of the LG Soundbar and the Audio brand and will continue to strengthen our offerings and our position in the Portable Bluetooth Speakers, Home Theatre and Party-audio market”, he said.

For more information on LG Audio products, kindly visit https://www.lg.com/africa/audio

Once You Experience It, You Cannot Live Without LG Dishwashers, Washing Machines and Dryers

Household chores is an unavoidable part of daily life. Many people consider it boring and time-consuming, given that we often spend hours on the monotonous actions of washing dishes or doing laundry. Keeping this in mind, LG Electronics (LG) offers state-of-the-art home appliances with innovative features designed to deliver the ultimate user convenience so that people spend less time and effort on their household routine especially one with health and hygiene features.

“We are excited to showcase our health and hygiene products which improves our daily lives, laundry results and the user experience with the TrueSteam™ technology” said Brian Kang, General Manager, Home Appliance Division, LG Electronics West African Operations. With a growing portfolio of differentiated washing machines, LG will continue to strengthen its market leadership across the African Sub-Region.

Get More Hygiene with LG Dishwasher
Designed to clean all dishes the first time, LG QuadWash Dishwasher is equipped with the multi-directionally rotating arms that shoot water streams in various angles that reach every corner of the dishwasher. With four spray arms instead of two, the dishwasher provides enhanced coverage to clean every dish on every rack, no matter the shape or size. With temperatures reaching up to 80°C during the rinse cycle, LG Dishwasher ensures the ultimate hygienic care of dishes. Additionally, LG QuadWash is equipped with the LG’s Inverter Direct Drive Motor that provides quiet and reliable operation without compromising on performance. Compared to other motors, it also helps to reduce energy consumption. See more at; https://www.lg.com/africa/dishwashers

Get More Smart Convenience with LG Dryer
Allowing users to save time on drying and ironing clothes, LG Dryer features the Sensor Dry humidity sensor that automatically optimizes drying time and ensures that laundry is well dried the first time. The TrueSteam feature creates pure steam that removes allergens and smooth out wrinkles, leaving laundry fresh and clean with no need for ironing. With the Lint Filters that minimize lint and dust, the clothes are even cleaner than natural drying. Additionally, LG Clothes Dryer does not need any external venting outlets, making it suitable for any location. Visit https://www.lg.com/africa/dryers to know more.

Get Intelligent Fabric Care with LG Vivace Washer&Dryer
For complete clothing care, the LG Vivace Washer&Dryer is equipped with Artificial Intelligence Direct Drive (AI DD™) technology that detects the weight and softness of the fabric being washed or dried and automatically selects the optimized washing or drying pattern for each load to enhance fabric protection while reducing cycle times and energy usage. Additionally, the LG Vivace Washer&Dryer delivers maximum hygiene thanks to the LG Steam™ that eliminates 99.9% of common bacteria such as dust mites that can cause allergy or respiratory diseases. Ensuring maximum space capacity, the LG Vivace Washer&Dryer is equipped with LG’s advanced low vibration technology that creates more space inside the machine.
LG’s latest front-load washing machine incorporates TrueSteam™ technology with the following features: Steam Softener, Steam Refresh and Allergy Care. The Steam Softener function maintains the original quality of fabrics and eliminates the need for chemical-based fabric softeners. Steam Refresh employs steam instead of water for a truly deep clean, reducing wrinkles and odors from delicate clothes in just 20 minutes. TrueSteam™ removes allergens, mites and residual detergent, all which have been linked to respiratory and skin ailments. Improve your quality of life by maintaining a healthy, allergen-free environment.
LG’s TurboWash™ 360 feature delivers the convenience of a shorter laundry day without compromising cleanliness, requiring just 39 minutes to complete a full wash cycle. And 3D Multi Spray also helps get clothes clean in less time by shooting jets of water in four different directions simultaneously for more stain-fighting coverage. For more information, visit; https://www.lg.com/africa/washing-machines

FUTURE OF TOTAL CLOTHING CARE - LG STYLER
The premium LG Styler Black Tinted Mirror Glass Door brings functionality and elegance to the home with a refined, modern design and the ability to keep clothes hygienically clean and looking their very best. The new tinted black-glass door exudes sophistication while the unit goes about effortlessly and conveniently refreshing up to four garments – including a pair of pants in the door – simultaneously.
At the core of the Styler is LG’s TrueSteam™ technology which eliminates over 99.9 percent of the germs and bacteria found in clothing to keep one’s wardrobe hygienically clean. Clothes placed on the moving shake out wrinkles and unpleasant odors while Gentle Dry removes moisture quickly and thoroughly. Heat Pump Drying reduces energy consumption by recycling heat from the hot, moist air inside the Styler and Pants Crease Care ensures a neat, tidy look by eliminating wrinkles and creating a crisp crease-line without an iron. Check out more on; https://www.lg.com/africa/styler

Adding to Its Collection of Compelling Color Choices, LG’s Cutting-edge Refrigerator Now Features Pantone’s 2023 Color of the Year

SEOUL, Dec. 22, 2022 — LG Electronics (LG) will present an exciting, new color option for its groundbreaking refrigerator with MoodUP™ to offer personalized customer experiences at CES 2023. Coming to LG’s color-changing fridge in collaboration with the world-renowned Pantone Color Institute, Viva Magenta – the Pantone Color of the Year 2023 – is a brave and fearless crimson red that injects excitement and drama into home interiors, energizing any environment with its dynamic vibrancy.

The refrigerator with MoodUP™, unveiled at IFA 2022 in Berlin this September, boasts a diverse range of rich, dynamic colors to choose from; providing a convenient way for users to enliven their kitchen whenever they feel the need to change or refresh the mood. With the arrival of Viva Magenta, a stylish addition brought about by LG’s close partnership with the Pantone Color Institute, the upper door panel of the fridge now offers a total of 23 chic color options. Owners of the 4-Door French-Door model can mix and match until their hearts are content, with more than 190,000 possible color combinations at their disposal.

MoodUP users can easily select and apply Viva Magenta – and any of the other available colors – by using the intuitive LG ThinQ™ app. Implementing LED color-changeable door panels, LG’s innovative kitchen solution gives users the ability to customize the look of their fridge without the cost and hassle of having to physically replace any of its exterior elements.

For a more traditional look in the kitchen, users can turn off the MoodUP refrigerator’s LED door panels at any time, and enjoy the charming color combination of Lux Gray and Lux White. Timeless and understated, this clean, cool combo harmonizes well with any décor and evokes the natural, subtle contrast of different colored stones.

“Now with Pantone Color of the Year 2023, Viva Magenta, the refrigerator with MoodUP epitomizes the convenience and customizability of LG’s innovative ThinQ UP appliances,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to develop advanced lifestyle solutions offering differentiated customer experiences and unprecedented upgradability.”

Visitors can experience all of LG’s latest innovations, including the LG InstaView MoodUP refrigerator with Viva Magenta, at the company’s booth (#15501, Las Vegas Convention Center) at CES 2023 from January 5-8.

Company’s Promise for the Future and Innovations for the Planet and People Will Be on Full Display in the ‘Better Life for All’ Zone

SEOUL, Dec. 19, 2022 — LG Electronics (LG) will be putting the spotlight on its continuing commitment to sustainability at CES 2023, showcasing its ESG vision and latest, impactful innovations in an exclusive exhibit dubbed the Better Life for All zone.

Providing a comprehensive overview of LG’s sustainability efforts, including its major ESG milestones, current initiatives and long-term goals, the Better Life for All zone consists of three, unique sections: For the Planet, For People and Our Commitment. The exhibit will also introduce the four finalist entries of LG’s inaugural LIFE’S GOOD AWARD, an innovation challenge created to spread the company’s Life’s Good message and empower innovators seeking to make a positive difference for people and the planet.

Key focuses of LG’s ESG agenda have been built into every aspect of the Better Life for All zone. Informational materials provided in the zone will offer braille for those with visual impairments and be placed at a height that enables easy reading for people using wheelchairs. Guides proficient in sign language will be on site, as will an LG CLOi GuideBot programmed to deliver digital-human sign language services. The zone itself will be constructed with the use of eco-friendly materials.

Better Life for All: Innovations for a Sustainable Future and the Better Life Plan 2030
The For the Planet section of the zone presents LG’s diverse environmental initiatives, which include the establishment of Sustainable Cycles which prioritize ‘green’ considerations at every step of the product lifecycle, such as the collection, disposal and re-purposing of e-waste in the post-usage stage. Visitors to For the Planet can see how materials extracted from discarded e-waste at the company’s Chilseo Recycling Center (CRC) are being used to manufacture parts for new LG products. Also highlighted in For the Planet is the LG Smart Park (Changwon, South Korea), the company’s energy-efficient factory and a new Expanded Polystyrene (EPS) foam recycling technology developed by LG to make product packaging more eco-friendly.

The second section of the exhibit, For People, showcases LG’s efforts and achievements in product and service accessibility. These include the development of product manuals incorporating voice and sign language guides and the implementation of accessibility features – such as voice recognition, voice instruction and motion-detecting sensors – in a wide range of LG products. For People will also give visitors the opportunity to explore the accessibility options available on LG TVs; from audio-to-text captions to a sign language screen that can be easily moved and resized.

Our Commitment, the third and final section of the Better Life for All zone, reflects LG’s dedication to ensuring a sustainable future – the ultimate goal of the company’s Better Life Plan 2030. LG aims to have cut greenhouse gas (GHG) emissions from product manufacturing by 50 percent (compared to 2017 levels), and GHG emission from the use of seven key products by 20 percent per unit sold by 2030 from a 2020 base year. Furthermore, the company plans to offer accessibility features for all of its product lines by 2025 and provide a voice instruction manual and sign language video manual for every LG product by 2030.

“At LG, we are constantly challenging ourselves to go the extra mile to make our vision for a Better Life for All a reality,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “Our ESG-focused exhibit will give visitors to CES insight into the values, determination and dedication that fuel our sustainability journey and the innovative technologies and practices we’re developing to ensure a brighter tomorrow.”

Under Theme of ‘Life’s Good’, Company to Present Roadmap and Introduce New 2023 Product Lineups at Upcoming CES Press Conference

SEOUL, Dec. 14, 2022 — LG Electronics (LG) today announced that it will be making an in-person return to CES®, operating a physical exhibition booth and holding its LG World Premiere press conference on the ground in Las Vegas this January. The press conference, themed ‘Life’s Good,’ is scheduled to get under way at 08:00 (PST) on January 4 at the Mandalay Bay Convention Center.

To begin the event, CEO William Cho will take to the stage to present his vision for the future of LG, sharing key areas of focus for 2023 and beyond. CEO Cho will touch on the company’s innovations for a better life, the new challenges it undertook to expand customer experiences and LG’s unrelenting promise to protect the environment and contribute to the creation of a more inclusive society.

LG will also debut its latest innovative products and smart lifestyle solutions designed to provide exceptional customer experiences and value. This includes the LG OLED TV, which is taking the next step forward in celebration of its tenth anniversary, and a new paradigm of home appliances providing new value even after purchase.

The press conference will be livestreamed on the company’s website (www.LG.com/CES2023) and LG Global YouTube channel, where visitors can also check out all of the new LG lifestyle solutions unveiled at CES 2023.

With a Stylish Design, Personalized Content and LG’s Renowned DUAL Inverter,
New Residential Air Conditioner Creates a Chic and Comfortable Living Environment

SEOUL, Dec. 16, 2022 — LG Electronics (LG) is ready to unveil its latest ARTCOOL Gallery air conditioner at CES 2023. Boasting a 27-inch LCD screen and LG’s upgradable options, the new model can display personalized content to match any season or to instantly refresh the room using LG ThinQ app. It also delivers energy-efficient cooling and heating with LG’s DUAL Inverter Compressor™ and 3-way indirect airflow, provides a more hygienic performance with AI Dry™, and offers a variety of user-friendly features including an intuitive mobile app.

Presenting exclusive content on a bright LCD screen bordered by a simple, yet sophisticated frame, the ARTCOOL Gallery gives one the impression they are looking at a framed work of art rather than an advanced LG air conditioner. Using ThinQ app, users can select from a growing range of gorgeous, static and animated images – or choose from favorite family photos – and display something new whenever they feel like a change. The new model can be easily managed using the included smart remote or via a mobile app that lets users choose settings and functions, and monitor the appliance’s status in real-time, from any location.

Equipped with the company’s DUAL Inverter Compressor, the new ARTCOOL Gallery delivers energy-efficient cooling, using up to 70 percent less power than a conventional residential air conditioner. The new model’s 3-way airflow provides indirect airflows suitable for the space. LG’s latest ARTCOOL Gallery also helps create an indoor environment that is as peaceful as it is comfortable, operating at noise levels as low as 20 decibels, and closing its ‘hidden’ bottom vane in sleep mode so as not to disturb or disrupt users’ rest.

What’s more, the stunning ARTCOOL Gallery provides pleasantly fresh airflow thanks to LG’s AI Dry feature. Automatically setting the optimal drying time based on operation time and mode selection, AI Dry effectively removes any moisture that has formed inside the air conditioner. Additionally, the new model has a bottom grill that can be easily detached and cleaned and a cover that helps make installation easier.

“Offering outstanding performance and artistic themes fit for all tastes and seasons, our latest ARTCOOL Gallery air conditioner delivers year-around comfort and elegance,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “With the unique combination of personalized content and cutting-edge technologies, LG’s innovative, new air solution is designed to help provide consumers with a better life at home.”

Visitors to LG’s booth (#15501, Las Vegas Convention Center) at CES 2023 from January 5-8 can see all of the company’s latest innovations, including the new ARTCOOL Gallery air conditioner.

New Counter-depth French-Door Fridge Boasts Mirror InstaView™ Panel, Large Capacity and Four Types of Ice

SEOUL, Dec. 15, 2022 — LG Electronics (LG) is set to unveil the new LG InstaView™ French-Door refrigerator at CES 2023. Helping users create a more stylish kitchen that sits flush with the cabinetry and enjoy an upgraded culinary life, the new counter-depth model offers large capacity and a simple yet elegant built-in design featuring a mirror InstaView panel and unobtrusive pocket handles. It also provides four different types of ice and keeps food fresh for longer with LG’s advanced freshness technologies.

The company’s new, 25.5-cubic feet counter-depth refrigerator offers a generous capacity, despite a nine percent reduction in depth compared to a conventional French-Door model.1 To increase internal storage space, LG redesigned several of the fridge’s core components – slimming-down the cold air duct and the evaporator, while also reducing thickness by applying enhanced insulation. Although its expansive interior provides 25 percent more room for storing food and drinks than LG’s previous counter-depth models,2 the new French-Door can still help to save space in the kitchen thanks to its smaller footprint.

The new model also brings a simple yet sophisticated aesthetic to the kitchen courtesy of LG’s unique mirror-InstaView panel and flat door design. Bordered in sleek stainless steel, the mirror-coated glass of the seamless InstaView panel covers almost the entire right-hand door of the refrigerator. Just by knocking twice on the panel, users can check inside without having to open the door – a time-saving convenience that prevents cold air from escaping and energy from being wasted. The subtle, minimalist beauty and clean, modern lines of LG’s latest InstaView are further enhanced by the discrete pocket handles applied to the fridge’s ‘flat’ doors.

Additionally, the new French-Door refrigerator can create four different types of ice: cubed ice, crushed ice, LG’s exclusive, slow-melting round Craft Ice, and the new mini cubed ice. Helping to keep drinks refreshingly cool, LG’s mini cubed ice makes a great addition to juices, sodas or cocktails. With four frozen choices at their disposal, users can select whichever style of ice best suits their need, their drink, or the occasion.

Featuring LG’s cutting-edge technologies, the new fridge seals in the freshness of ingredients for longer and helps maintain the hygiene of the built-in water dispenser. The company’s exclusive LinearCooling™ technology reduces temperature fluctuations, enabling the fridge to preserve food at peak freshness for up to seven days.3 Meanwhile, DoorCooling+™ works faster than a conventional cooling system4 to help keep food fresher – and beverages colder – on every shelf. On top of that, LG’s UVnano™ tech maintains the cleanliness of the fridge’s water dispenser, reducing the presence of bacteria on the dispenser’s nozzle by 99.99 percent.5

“LG’s new InstaView French-Door refrigerator makes a superb, stylish addition to any modern kitchen, offering consumers the ultimate in convenience, design and food freshness,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to deliver outstanding customer value and experiences with innovative home solutions leveraging elegant, functional design and our advanced technologies.”

LG will be showcasing its latest home appliances, including the new InstaView French-Door refrigerator, at its exhibition booth (#15501, Las Vegas Convention Center) at CES 2023 in Las Vegas from January 5-8.

Boasting the Fastest OLED Performance of Any UltraGear Models, Company’s New 27-inch and 45-inch Monitors Deliver Next-level Gaming Immersion

SEOUL, Dec. 12, 2022 — LG Electronics (LG) is exhibiting its latest lineup of premium UltraGear™ OLED gaming monitors (models 27GR95QE and 45GR95QE) at CES 2023. The new UltraGear monitors demonstrate LG’s leadership in the fast-growing OLED category and its continuing strength in the global gaming display market.

Equipped with the world’s first 240Hz OLED panel,* which is exclusively manufactured by LG, the new 27- and 45-inch models deliver a record-breaking response time of 0.03 milliseconds Gray-to-Gray (GTG), not to mention superior self-lit picture quality complete with accurate, lifelike colors and infinite contrast. Courtesy of these cutting-edge display technologies, the latest models tick every box when it comes to what consumers want in a gaming monitor.

27-inch OLED Gaming Monitor with Unprecedented Speed
LG UltraGear OLED Gaming Monitor (model 27GR95QE) offers the level of performance needed to get the most of the latest game titles; its QHD (2,560 x 1,440) resolution OLED display providing a 240Hz refresh rate and a staggering 0.03ms (GTG) response time for delightfully smooth, low-latency gaming. It also covers 98.5 percent of the DCI-P3 color gamut, ensuring vibrant graphics that fully capture the vision of the game designers and digital artists who created them. Additionally, the monitor’s Anti-glare & Low Reflection (AGLR) panel makes it easier to see what is on screen so that users can enjoy a distraction-free gaming experience regardless of ambient light conditions.

Featuring support for variable refresh rate (VRR), NVIDIA G-SYNC Compatible, FreeSync Premium, LG’s 27-inch UltraGear provides seamless visuals with minimal tearing or stuttering. It also supports HDMI 2.1 specifications and DisplayPort 1.4 connectivity, and incorporates a 4-pole headphone jack that allows users to relish the realistic, spatial sound of DTS Headphone:X. Meanwhile, the included remote control provides quick and easy display management plus the added convenience of programmable hotkeys.

Next-level Immersion with 45-inch Curved OLED Display
A CES 2023 Innovation Award honoree, model 45GR95QE is LG’s first-ever 45-inch curved OLED gaming monitor with a 21:9 aspect ratio, WQHD (3,440 x 1,440) resolution screen. It is also the very first 45-inch display with an 800R curvature: an exciting, new form factor designed to deliver next-level gaming experiences. Certified as a low blue light product by leading global testing organization UL Solutions, the matt Anti-glare & Low Reflection OLED panel of the curved UltraGear monitor is easier on the eyes than a conventional LED panel, meaning users can play for longer with less eye discomfort.

The 45GR95QE’s remarkable, curved OLED panel offers a 1,500,000:1 contrast ratio and 98.5 percent coverage of DCI-P3, producing the bright colors, deep blacks and crisp images that not only make the onscreen action come alive, but also heighten the player’s focus. Like its 27-inch sibling, the 45-inch model has a response time of 0.03ms GTG and a 240Hz refresh rate. Harnessing the immense potential of OLED, the 45GR95QE provides total gaming immersion.

“Featuring our industry leading display technologies, these purpose-built monitors boast the speed needed for competitive gaming as well as picture quality that makes everything look and feel more real,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “As a pioneer of the gaming space, LG will continue to invent completely new customer experiences through its high-performance LG UltraGear gaming monitors that come in various sizes and form factors to satisfy every kind of gamer.”

Visitors to CES 2023 from January 5-8 are encouraged to stop by booth #15501 in the Las Vegas Convention Center to experience the latest UltraGear OLED gaming monitors. Available to pre-order in the U.S. starting December 12, LG’s latest OLED gaming monitors will be launching in key markets throughout North America and Asia in January, in Europe from February, and in the Middle East and Latin America in the following months.

In Race to Net-Zero Emissions via Social, Environmental and Economic Sustainability

Creative Youth Community Development Initiative, in partnership with LG Electronics Nigeria and The Art Hotel Lagos, will host "Post COP27: Race to Net-Zero via Social, Environmental and Economic Sustainability" on December 15, 2022, at The Art Hotel Lagos.

The event is a follow-up to the 'Just Act' campaign held during the United Nations Global Week to #Act4Sdgs on September 2022, in partnership with LG Electronics. The campaign, which utilizes Art, Movies and Music towards Net-Zero Emission, was launched with a focus on Food Security, Decent Work, Clean Energy and Waste to Wealth.

The discussion will bring together industry partners and stakeholders to share ideas on mobilizing everyone everywhere towards climate awareness, adaptation, and resilience. The hybrid event will welcome on-site and virtual participants from selected universities, academicians, financial institutions, private sector organizations, development partners, government officials, food and nutrition experts, international organizations, environmentalists, policymakers, youth groups and the media.

The Head of Marketing LG Electronics West African Operations, Mr. Hari Elluru, expressed his excitement to see LG Electronics at the forefront of creating a greener future. 'LG is committed to preserving the environment through its sustainable business model, which includes waste recovery, recyclable packaging materials (eco-packaging), low-carbon emission products, and green product manufacturing', he added.

The CEO and Project Director, Foluke Michael, applauded the Art Hotel and LG Electronics for their dedication to sustainability in Nigeria and worldwide with their eco-friendly business models. The world can achieve and preserve a liveable planet by keeping the global temperature at 1.5°C as called for in the Paris Agreement. The goal of a sustainable planet is only achievable when backed by substantial commitments that will help transit from current realities and behaviour to a more climate-friendly society.

"The time is right for us to move climate communities and activities from mutual admiration to mutual accountability that ensures we achieve our goals. Meeting this target will require more electric cars, sustainable products, utilization of innovative technology, climate-smart agriculture, recycling, renewable electricity, a shift from non-green lifestyles and a shift from over-reliance on fossil fuels", Foluke added.

The Post-COP27 dialogue will showcase Climate Art Exhibition and discuss practical ways to transform Nigeria's environmental sustainability from theory to practice. The event outcomes will be published in the next series of Just Act Magazine in 2023.

The recently launched Just Act movie shines a light on youth to take the driver's seat by advocating for clean energy, climate-smart agriculture, green transportation, waste to wealth and sustainable communities.

To participate online, kindly register via https://www.lg.com/africa/about-lg/press-and-media/Post-Cop27-Dialogue

Company Encouraging Customers to Share How its Cooking Solutions Make Party Spreads More Distinctive and Delicious via Trending Social Media Challenge

Over the past two years, the kitchen has become the place to be for every social gathering at home. That’s hardly surprising when considering how many have turned to inexpensive home cooking instead of eating out at overcrowded restaurants. In fact, enjoying meals with small groups of friends and family in the comfort of home has never been more in. And even though birthdays, weddings and other events have returned to the calendar, 25 percent of Americans are still excited about hosting small, intimate parties at the house according to ButcherBox, which means this is not passing trend.

So, to help make home parties more compelling for everyone, LG Electronics (LG) launched the #PartyFood Challenge in association with PLAYMOBIL, the global toy brand. Running throughout Nigeria, this engaging digital campaign encourages customers to post their best homemade party meals online using LG’s exclusive PLAYMOBIL AR filter. Here’s how the company’s advanced kitchen appliances can help you prepare the striking, mouthwatering dishes that are bound to impress your followers.

Prep Your Kitchen with Added Freshness
A good meal always starts with the freshest ingredients. To keep all your stored ingredients fresher for longer, possessing the ideal refrigerator is essential. LG InstaView™ refrigerator, for example, features freshness-enhancing technologies to recreate the perfect conditions for preserving full flavors and textures. Inside you’ll fine LinearCooling™ doing its job by reducing temperature fluctuations to make freshness last, and DoorCooling+™ which maintains internal temperatures by evenly spreading cold air throughout each compartment.

Make Exquisite Cooking Effortless
Once all the prep work is done, LG’s advanced cooking solutions are ready to help you serve up dishes that will have your guests savoring every bite. To make the cooking process simpler and easier, all you need is LG NeoChef™ microwave to cook various meals to perfection, whether you’re frying up or baking something. Thanks to LG’s exclusive Smart Inverter technology, this microwave’s precise cooking power ensures food is cooked, reheated or defrosted quickly and evenly.

Be Proud of Your Party Creations
If you want to capture the time you treated your nearest and dearest to a signature dish, head to LG’s Life’s Good Kitchen Instagram page and take part in the #PartyFood Challenge. Simply snap a photo of your culinary creation using one of LG’s PLAYMOBIL AR effects, and then share it on Instagram or TikTok along with the hashtags #LGCookingChallenge, #PartyFood, #LGNeoChef, #LGInstaView, #LGOven and #LGKitchen. With the help of three charming PLAYMOBIL characters – JJ, Henry and Nora, make the party you worked so hard on an unforgettably entertaining one. But don’t forget to follow LG on all your socials first! Hurry now and Share your ideas with #LGKitchen on or before 12th Dec. 2022

With parties the best time to celebrate togetherness and share memories with beloved ones after a tough few years, LG’s advanced cooking solutions are here to make sure your tables are filled with the warmth and pleasures of good food.

…Snatch a glimpse of the best Split AC that you must bring home to survive through the scorching heat and hot waves of the Dry season


Split Air Conditioner is an appliance that you must own especially if you are unable to resist yourself from the scorching heat and hot season waves. In order to keep yourself calm and composed throughout the day and cut down on your bills, you should vouch for an energy efficient split Air Conditioner at the earliest. Before the heat traps you, you must know how to beat the heat with utmost smartness. The innovations have revolutionized the way people perceive their home appliances and thus the need to transform your home into a SMART HOME makes more sense.

Dry season is around the corner and now you need to hurry up and buy the best AC at home. But before you start your shopping spree, here is something that you need to know. It is natural that customers want an Air Conditioner either Wall–Mount or Floor Standing that has three main compositions – Comfort Function, Convenient Installation and Easy Maintenance. These compositions are summarized as; Less Energy Consumption, Powerful Performance, Durability, Less Noise and Hygiene.

Do you wish to purchase a split Air Conditioner? You have landed on the right page. We are here to solve every doubt of yours especially when it comes to the best energy efficient, durable and health conscious Air Conditioner from a caring brand called LG Electronics. Let’s get started!

What is an inverter AC?
Inverter AC is the most recommended form of split AC. It ensures that you don't see a hike in your electricity bills even if you switch on the AC for a prolonged period. An inverter AC is more economical. It has a smooth operation compared to the fixed speed air conditioners available in the market. As soon as the room is cooled, the inverter air conditioner lowers the speed of the compressor motor to save energy and refrigerant required to cool the air. This variable speed compressor consumes less electricity and thus you will never see a drastic change in your electricity post AC usage.

LG Electronics (LG) is presenting ample evidence with its innovative solutions for air conditioning in residential spaces. With several models and array of smart features, DUALCOOL Premium, GENCOOL and ARTCOOL Mirror air conditioners offer outstanding cooling capabilities, excellent performance and practicality.

Equipped with an array of smart features and gorgeous, sleek designs, the latest ARTCOOL models offer power and performance while also serving as stylish additions to any modern living space. An expanded range comprising various capacities presents more choice to satisfy LG’s ever-expanding customer base in Nigeria.

According to Mr. Joonkyu Song, General Manager, Air Solution Division, LG Electronics West Africa Operations, LG’s Dual inverter compressor technology enables our residential air conditioners to operate at a pleasantly low noise level, enabling users to relax or rest comfortably without the distracting hum of the air conditioner. “The Artcool Mirror black embodies beauty, power, and performance while functioning as the centerpiece to any stylish, modern living room.” The ultra-sleek black mirror and frame adds an extra touch of elegance to its already stunning appearance, making it ideal for premium style homes. The eye-catching aesthetic design of the appliance is sure to attract attention just as its convenient features are guaranteed to enhance usability.

DUAL Inverter Compressor™ available on the innovative DUALCOOL Premium, GENCOOL and ARTCOOL Air Conditioner, eliminates the noise problem and maintains the desired temperature, saving energy, having a longer life and providing economical and silent cooling. The inverter compressor continuously adjusts the speed to maintain the desired temperature levels. In addition, the DUAL Inverter Compressor™ and its energy-saving operating frequency range save more energy than a standard compressor. This allows more flow and a more even distribution of air in the room. The elegant design of the LG air conditioner makes installation easy, the sliding EZ filter makes maintenance easy, and the large discreet display shows the current energy consumption.

LG’s DUALCOOL is the first air conditioner to utilize LG’s energy-efficient Dual Inverter Compressor™ for energy saving without sacrificing cooling performance. Verified by the world-renowned testing organization TÜV Rheinland, the Dual Inverter Compressor allows LG DUALCOOL to consume up to 70 percent less electricity while providing up to 40 percent faster cooling than typical non-inverter Residential Air Conditioners. LG’s advanced compressor technology also enables DUALCOOL to operate at exceptionally low noise levels, ideal for apartments. The reliable Dual Inverter Compressor is backed up by a 10-year warranty, one of the best in the industry, and it expertly balances form and function with its slim and clean design that blends in perfectly with any interior décor increasing installation flexibility.

The need for clean and healthy air has been one of the most important issues of daily life since 2020. Consumers, who spend most of their time indoors, began to question the quality of the air they breathe. Air quality has become even more important, especially in post covid era. LG, which offers healthy, hygienic and fresh air in addition to offering the right temperature air to consumers with its air conditioning solutions, received the certification that UVnano technology provides 99.99% sterilization. With the approval, it has been officially approved that LG Artcool Air Conditioners with UVnano technology destroy 99.99% of bacteria, mold, harmful particles and odors in the fan.

So, in addition to the UVnano technology, all this year's models also have an automatic cleaning feature (Auto Cleaning) that prevents the formation of bacteria and mold on the heat exchanger and ensures a more pleasant and comfortable environment for users. There is also a pre-filter that serves as the first line of defense against large dust particles and a Plasmaster ionizer that prevents the accumulation of bacteria and unpleasant odors.

The Air Conditioners, which can also be controlled remotely thanks to the LG ThinQ application, can turn their air conditioners on and off. The intelligent application gives household members various personalized options, allowing them to choose and save their preferred air conditioning temperatures.

For more information, kindly visit https://www.lg.com/africa/residential-air-conditioners

The first thing many of us do upon arriving home is to change out of the clothes we’ve been wearing all day. While once we might have simply hung those clothes in the wardrobe or even piled up for a week or more, growing concern over allergies and pollutants and the special care that is needed for garments that are made out of sensitive materials has made proper clothing care a little trickier. If you find yourself in need of a smarter way to take care of your clothes, then LG Free Laundromat might just be for you.

LG Laundry Centre has been helping people do their laundry faster and more efficiently since 2018. Located in five major cities across Nigeria, such as: Lagos, Ibadan, Benin, Port Harcourt and Kano, the move is to help alleviate the shortage of water and power supply in these areas so residents could efficiently carry out their laundry activities.

First established in Lagos, LG’s journey has seen low end Top Load washers give way to high-performance, large capacity machines capable of processing large loads of laundry in under an hour. Equipped with state of the art machines with the latest Commercial Washer and Dryer.

LG’s commercial washing machine and dryer models employ features to deliver clean, gentle clothing care. Every washing machine incorporates hygiene technology that cleans the drum before, during and after every cycle and LG’s commercial dryer uses high temperature air to sanitise clothes from germs and bacteria.

It provides meaningful and differentiated values to customers thanks to LG's product reliability, low maintenance cost and energy and space saving. LG's efforts continue to enhance the global presence in commercial laundry and to maximize profitable and sustainable growth with global partners.

Durability
LG Commercial Laundry provides superior durability and reliability thanks to LG Inverter Direct Drive™ which is attached motor directly to drum. Therefore it offers you quiet and low vibration performance and less parts equal less repairs.

Inverter Direct Drive™
Unlike the traditional belt and pulley, the LG Commercial Laundry drum is directly attached to the motor providing superior durability and reliability. Less parts equal less repairs.

Top-mounted Dispenser
No worries about detergent spilling from a soap drawer down the front of this machine. The LG top mounted soap dispenser makes it easy to keep things clean.

Tempered Glass
The tempered glass door is less susceptible to breakage and scratching, while the transparent cover allows for easy viewing.

Efficiency
LG Commercial washers are ENERGY STAR qualified, meeting industry standards of energy efficiency. Furthermore, the stackable design allows more customers and more machines in limited space.

Energy Saving
The tempered glass door is less susceptible to breakage and scratching, while the transparent cover allows for easy viewing.

Optimized Washing System
When an LG Commercial Washer detects over-suds during a washing cycle, it moves into a suds reduction process which delivers a better washing performance.

Tub Cleaning System
A dirty tub from hours of long operation can affect washing performance. Our tub cleaning program helps you keep a clean tub even in the busiest locations.

Convenience
LG Commercial Laundry products are all front service accessible to reduce service time and intuitive programming controls allow operators to choose from a variety of functions and programs easily.

Customized Program
Users can design their own programs such as washing time, rinse time, water level, etc. and save up to 20 washing programs to meet optimized washing performance.

Easy Programming
Intuitive programming controls allow operators to choose from a variety of functions and programs, including price, cycle time, cycle parameters, spin-speed and more, ensuring that all washing requirements are met.

“The opening of LG’s digital Laundry Lounge outside its test market demonstrates LG’s commitment to providing operators and customers with a smarter, safer way to turn laundry into big business,” said Brian Kang, General Manager, LG Electronics West African Operations. “LG Laundry Lounge introduces both smart and convenient features to the Laundromat environment, trends which we think urban consumers will really appreciate.” On other hand, “This is what I truly call giving back to the society because the real beneficiaries of this project are the masses. I believe they will take advantage of this initiative from LG Electronics to make life better for them. The laundry is fully equipped with modern facilities for a standard laundry service.”

For more information kindly visit, https://www.lg.com/africa/commercial-laundry

...focuses on Health Supporting Products

The city of Lagos was agog as leading brands, corporate leaders, and organizations from across the shores of the country gathered at NECA House, Alausa, Lagos recently for the Brandhealth Awards Ceremony. The theme for the event was Building Trusted Brands in Trust Deficit Society.

Managing Director of Brandhealth Limited, organisers of the MTB Awards, Mr. Emman Udowoima, said the Most Trusted Brands awards is an initiative towards mobilizing the Nigerian consumers to demand for accountability from individuals and organisations offering them goods and services.

“The Most Trusted Brands report and awards seek to find out through scientific research what consumers think about their brands, their preferred brands across product categories and offer them a form of incentive by rewarding brands that have met consumer expectations”, said Mr. Udowoima. LG Electronics, Nigeria’s leading Consumer Electronics brand, emerged as the winner of the Most Trusted Home Appliance Brand 2022. According to Udowoima, LG Electronics achieved this feat due to its unwavering commitment to consumer’s needs through its innovations.

He said winners are chosen by over 13,000 sampled consumers across 12 states spanning the six geo-political zones of the country. The winners emerge organically as brands have no way of knowing, let alone influencing the respondents during the field research.

Mr Paul Mba, Marketing Manager of LG Electronics said that the award reflected the brand’s acceptance by consumers in Nigeria. “Consumers expect the best; that is why we continuously innovate quality products that will ‘add comfort to life’ across the country”.

“The acceptance of a brand is a determinant of the innovative ideas and promises delivered to its consumers, if people fall out of love for your brand, then you are totally out of the brand. To stay constantly in love, you need to be innovative and among the most trusted brands” he said.

He further affirmed that the LG brand has a wide range of high-quality products which varies and suited for every individual and families, among which is the new InstaView Refrigerator.

LG’s new line of InstaView™ Door-in-Door™ refrigerators, is making waves in the market with its technological and design features that makes it unique. For example, a glass panel door which turns into a transparent screen as soon as the user knocks twice, UVnano™ technology integrated into the water dispenser for greater hygiene, and advanced artificial intelligence functions to give you a unique experience. It is this elegant design with great uniqueness that makes the LG InstaView Door-in-Door refrigerator quickly achieve sales of up to one million units in just 4 years from its debut in 2016.

The Door-in-Door™ system reduces the loss of cold air inside your refrigerator by providing a convenient compartment where you can store the items you use most often. In addition, with technology your food will stay in good condition for longer thanks to the LINEARCooling™ system that minimizes temperature fluctuations, the main cause of food deterioration; Hygiene Fresh+ , an air filter that eliminates up to 99.99% of bacteria that cause bad odor and food spoilage, and DoorCooling+™ that evenly cools all refrigerator compartments.

If you love technology and want your home to be smart, you will be a fan of InstaView™. With the LG ThinQ™ application you can monitor and control your refrigerator, check how much energy it is consuming, receive alerts if the door has been left open, and even adjust the amount of ice produced per day. LG ThinQ is also compatible with Google Assistant and includes Smart Learner, a feature that can learn from usage patterns to optimize cooling performance and energy efficiency.

"The presence of the latest series of LG InstaView refrigerators is not only an answer to user needs, but also presents them a different style that reinforces the owner's premium lifestyle," said Mr. Brian Kang, General Manager, Home Appliance, LG Electronics West African Operations. Besides providing convenience for users by not having to open all the fridge doors just to check what's inside, overall electricity consumption is also more economical. "Reducing the frequency of opening the refrigerator door, which unknowingly releases a lot of cold air, means that it makes the compressor work easier to return to the desired temperature. Work on saving electricity is carried out in a more stylish way," said Kang.

Not only in design, the elegant impression on the LG InstaView Door-in-Door refrigerator is also in the availability of a water dispenser in the part of the refrigerator that acts as a freezer. The integrated water dispenser on the cross section of the front door makes it easy for you to quickly get cold water at any time, again without having to open the refrigerator door. "So without excess electricity consumption just to enjoy a glass of cool water. Comfortable that is not burdensome.

The problem of water quality that has been a source of doubt from the use of a water dispenser related to the cleanliness of the taps, has also been answered by LG carefully. The dampness of the inside of the faucet, combined with the difficulty of scheduling cleaning, makes this area a vulnerable place for particles harmful to health such as bacteria or mold to develop, LG has overcome by embedding UVnano technology. The shape is in the form of utilizing ultra violet light irradiation which is located right on the inside above the faucet. As well as the use of this irradiation in other industries, including storage of cutlery and various supporting tools for inspection in health facilities, its presence ensures that inside of the faucet where water flows is protected from mold and bacteria.

What makes it more comfortable, users can set it to work automatically every hour or choose to turn it off when not needed. "The existence of a water dispenser with UVnano besides giving its own style, also eliminates the feeling of worry about the cleanliness of the water you consume,"
The reputation of LG Linear Cooling technology for its expertise in keeping food fresh in the refrigerator lasts longer, cannot be separated from its working system which is a collaboration between the work of the Linear compressor inverter and the placement of cold temperature blow points in the refrigerator cabin. Regarding the performance of this compressor, LG doesn't even mess around with the origin of the claim. In fact, this company dares to guarantee the performance of the Inverter Linear Compressor as a technological development that has been patented by LG with a guarantee of up to 10 years.

There are several models available, but the GC-X257CSES stands out with the health features present. The entire collection of the latest LG InstaView Door-in-Door refrigerators is said to have been distributed to various electronics stores in various cities in Nigeria. Take a look at which is closer to you at https://www.lg.com/africa/blog/lg-shop-address. The easier it is to get it, potential users can also take advantage of online store network to check the features and benefits of the Refrigerator on https://www.lg.com/africa/instaview-door-in-door-refrigerators.

The Korea-Africa Foundation co-hosted the 'Korea-Nigeria Youth Camp' in partnership with the Korean Cultural Center in Nigeria between 11th to 16th October, 2022 and students from Hendon College, Abuja under the umbrella of Korea-Nigeria Youth Camp visited LG Electronics Nigeria Office. The visit was sponsored by the Korea-Africa Foundation in collaboration with Korean Cultural Centre Nigeria (KCCN) and the purpose was for the students to experience Korean culture and take part in various activities planned for the purpose of teaching and fostering entrepreneurship.

The Korea-Nigeria Youth Camp is designed to give young Nigerian students an experience of Korean cultural and entrepreneurship activities in Nigeria as well as foster friendly relations between Korea and Nigeria.

Eight Students in company of the School Administrator, an official of a Non-Governmental Organization; Students for the Advancement of Global Entrepreneurship (SAGE), three representatives from the Korean Embassy and two members from the Korea-Africa Foundation were on ground at the Headquarters of LG Electronics in West Africa where they were given a warm reception.

The students took a tour round every business units and departments, while also checking out the array of products in the LG Office. They were taught about the corporate culture, LG Products and participated in Quiz.

The Head of Corporate Marketing, LG Electronics West African Operations, Mr. Hari Elluru welcomed the students and encouraged them to be good ambassadors and make their parents proud. He told the students to be relaxed as they will have a good time in LG Office. In his remark, the Director of Management and Planning Bureau of the Korea-Africa Foundation, Mr. Jongkil Lee thanked LG Electronics for the warm reception and said he looked forward to many other activities to come.

The Managing Director of LG Electronics West Africa Operations, Mr. Dong Youn Kim was glad to receive the students and wished them well in the future endeavors. He hoped they learnt a lot about the Korean culture and gave everyone a gift appreciating their presence and hoped to receive them again.

To learn more about the activities and offers of LG Electronics, kindly visit www.lg.com/africa.

#koreaafricafoundation #HendonCollege #lgelectronics #lgafica1

...Delivering Total Shoe Care Solution
...Equipped With Company’s Renowned Clothing Care Technologies, New Products
...Introduce an Innovative Shoe Management Experience, From Care to Storage

LG Electronics (LG) is revolutionizing the at-home shoe care experience with the introduction of LG Styler™ ShoeCase and ShoeCare at IFA 2022. Equipped with the company’s hygiene-enhancing TrueSteam™ technology, LG’s total shoe care solution offers innovative, customized shoe management, collection and storage to enable new daily lifestyles.

As the culture of collecting expensive designer, luxury and limited-edition sneakers grows among the MZ generation – Millennials and Gen Z – LG’s internal research found that these ‘sneakerheads’ would benefit greatly from a solution that not only made their cherished shoes stand out more, but also provided them with the optimal care.

LG Styler ShoeCase with transparent panels is a space-friendly solution for shoe storage and showcasing shoes. In addition to creating the ideal environment for storing shoes by protecting against humidity and fabric-discoloring UV light,1 the Styler ShoeCase represents a great way for shoe enthusiasts to show-off their favorite pairs, offering interior features such as a 360-degree rotating turntable and a modular design that makes it possible to stack up to four cases on top of one another.

Also making its debut at IFA, like many of LG’s state-of-the-art home appliances, including dishwashers and the Styler, a clothing care solution with steam technology, LG Styler ShoeCare employs the company’s proven TrueSteam technology to deliver a ‘refreshing’ shoe management experience. It also leverages the Zeo-Dry filter’s absorbent properties of zeolite to soak up moisture and help remove smells from footwear, making shoes more pleasant to wear and to have around.2

Moreover, the new LG Styler ShoeCare solution optimizes the management of various shoe types, including leather, suede and sports footwear, with its 10 different courses. Depending on the type and fabric of the shoe, it sophisticatedly controls its use of TrueSteam to refresh the shoe. What’s more, quiet and efficient, LG’s revolutionary product can refresh up to four pairs of shoes in only 37 minutes (standard course) while operating at just 35 decibels, which ensures a quiet and efficient performance.

The convenient LG Styler ShoeCare also boasts LG’s unique multiple Moving Nozzle™, which dry out the insides of the shoes being refreshed and can be effortlessly adjusted according to the height of each pair. And, courtesy of the Dual Care System feature, users can clean two different types of shoes (with different fabric care needs) at the same time.

For a more convenient shoe care experience, users can access a range of services for the LG Styler ShoeCase and ShoeCare via the ThinQ app. LG’s intuitive app lets users remotely control and monitor the Styler ShoeCase and ShoeCare, LG is also partnering with various lifestyle brands to bring new features and functions to its shoe care appliances, which will be made available via the ThinQ apps’ Upgrade Center.

“LG’s new Styler ShoeCase and ShoeCare form a total shoe care solution for hygienically cleansing, storing and displaying one’s footwear,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Utilizing our latest technologies and offering convenient control and design, these groundbreaking products are ideal for consumers looking for a better, more enjoyable way to manage their shoe collection. We will continue to deliver innovative solutions for a better life at home.”

Visitors to IFA 2022 can experience all of LG’s latest innovations, including Styler ShoeCase and ShoeCare, at the company’s booth in Hall 18, Messe Berlin.

To drive Waste to Wealth and Just Act Project in Nigeria

Creative Youth Community Development Initiative (CYCDI) - Solution17 partners with LG Electronics to unveil climate solutions and a climate emergency movie to generate awareness ahead of the Global Week to #Act4SDGs. The global mobilization will be held during the high-level week of the United Nations General Assembly (UNGA) in September.

On Saturday, September 24, 2022, Nike Art Gallery Lagos will host key stakeholders, organizations, the private sector, business leaders, international agencies, and players on the frontline of climate change to discuss the implementation of low carbon development in Nigeria ahead of COP27.

Solution17 will launch the Climate Emergency Movie series at the event. The creative series will spur global action toward implementing Agenda 2030 for sustainable development. The campaign focuses on Practical, Impactful and Technology-driven Action on Climate Change.

The Head of Corporate Marketing, LG Electronics West African Operations, Mr. Hari Elluru stated that LG Electronics pursues two strategic directions to expand positive impact beyond reducing negative impact of environment: Zero Negative Environmental Impact and provision of environmental-friendly products & services, contributing to the better life of all and future generations

To actively engage in existing sustainability management activities, LGE has selected its ESG strategic tasks and created the ‘LG Electronics ESG 6 key initiatives: Better Life Plan 2030’ that includes specific targets and implementation plans so that the ESG management vision can go beyond its declared goals and be recognized and implemented as a specific management activity that pursues practical results.

"Towards a better life for all in LG Electronics, we strive for carbon neutrality and use of renewable energy – BETTER EARTH; We create a circular economy by reusing resources from waste – BETTER CIRCULARITY; We create products and services that consider the environment – BETTER ECO PRODUCTS; We build a better supply chain through enhanced ESG risk management – BETTER WORKPLACE; We unfold a healthy organizational culture that embraces diversity – BETTER SOCIETY; We develop products and services that are convenient for all – BETTER ACCESS”, he said.

The CEO and Project Director, Foluke Michael, applauded LG Electronics for their dedication to sustainability in Nigeria and worldwide by producing eco-friendly products. She said that her organization connects the dots between Education, Arts and Entertainment to proffer Solutions to environmental problems for social impact and profit.

"The goal of a liveable planet is achievable if the government, businesses, students, and individuals can transition from current realities and behaviour to a more climate-friendly society”, Foluke Stated.

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1. The 2022 LG OLED Z2, G2, C2, B2 and A2 Series received SGS Eco-Product certification.
2. LG OLED evo 65-inch G2 and C2 models achieved the Carbon Trust’s Reducing CO2 label, while the 55-, 77- and 83-inch G2 models
3. #Act4SDGs #LGElectronics #Sustainability #upcyclewithlg