Once You Experience It, You Cannot Live Without LG Dishwashers, Washing Machines and Dryers

Household chores is an unavoidable part of daily life. Many people consider it boring and time-consuming, given that we often spend hours on the monotonous actions of washing dishes or doing laundry. Keeping this in mind, LG Electronics (LG) offers state-of-the-art home appliances with innovative features designed to deliver the ultimate user convenience so that people spend less time and effort on their household routine especially one with health and hygiene features.

“We are excited to showcase our health and hygiene products which improves our daily lives, laundry results and the user experience with the TrueSteam™ technology” said Brian Kang, General Manager, Home Appliance Division, LG Electronics West African Operations. With a growing portfolio of differentiated washing machines, LG will continue to strengthen its market leadership across the African Sub-Region.

Get More Hygiene with LG Dishwasher
Designed to clean all dishes the first time, LG QuadWash Dishwasher is equipped with the multi-directionally rotating arms that shoot water streams in various angles that reach every corner of the dishwasher. With four spray arms instead of two, the dishwasher provides enhanced coverage to clean every dish on every rack, no matter the shape or size. With temperatures reaching up to 80°C during the rinse cycle, LG Dishwasher ensures the ultimate hygienic care of dishes. Additionally, LG QuadWash is equipped with the LG’s Inverter Direct Drive Motor that provides quiet and reliable operation without compromising on performance. Compared to other motors, it also helps to reduce energy consumption. See more at; https://www.lg.com/africa/dishwashers

Get More Smart Convenience with LG Dryer
Allowing users to save time on drying and ironing clothes, LG Dryer features the Sensor Dry humidity sensor that automatically optimizes drying time and ensures that laundry is well dried the first time. The TrueSteam feature creates pure steam that removes allergens and smooth out wrinkles, leaving laundry fresh and clean with no need for ironing. With the Lint Filters that minimize lint and dust, the clothes are even cleaner than natural drying. Additionally, LG Clothes Dryer does not need any external venting outlets, making it suitable for any location. Visit https://www.lg.com/africa/dryers to know more.

Get Intelligent Fabric Care with LG Vivace Washer&Dryer
For complete clothing care, the LG Vivace Washer&Dryer is equipped with Artificial Intelligence Direct Drive (AI DD™) technology that detects the weight and softness of the fabric being washed or dried and automatically selects the optimized washing or drying pattern for each load to enhance fabric protection while reducing cycle times and energy usage. Additionally, the LG Vivace Washer&Dryer delivers maximum hygiene thanks to the LG Steam™ that eliminates 99.9% of common bacteria such as dust mites that can cause allergy or respiratory diseases. Ensuring maximum space capacity, the LG Vivace Washer&Dryer is equipped with LG’s advanced low vibration technology that creates more space inside the machine.
LG’s latest front-load washing machine incorporates TrueSteam™ technology with the following features: Steam Softener, Steam Refresh and Allergy Care. The Steam Softener function maintains the original quality of fabrics and eliminates the need for chemical-based fabric softeners. Steam Refresh employs steam instead of water for a truly deep clean, reducing wrinkles and odors from delicate clothes in just 20 minutes. TrueSteam™ removes allergens, mites and residual detergent, all which have been linked to respiratory and skin ailments. Improve your quality of life by maintaining a healthy, allergen-free environment.
LG’s TurboWash™ 360 feature delivers the convenience of a shorter laundry day without compromising cleanliness, requiring just 39 minutes to complete a full wash cycle. And 3D Multi Spray also helps get clothes clean in less time by shooting jets of water in four different directions simultaneously for more stain-fighting coverage. For more information, visit; https://www.lg.com/africa/washing-machines

FUTURE OF TOTAL CLOTHING CARE - LG STYLER
The premium LG Styler Black Tinted Mirror Glass Door brings functionality and elegance to the home with a refined, modern design and the ability to keep clothes hygienically clean and looking their very best. The new tinted black-glass door exudes sophistication while the unit goes about effortlessly and conveniently refreshing up to four garments – including a pair of pants in the door – simultaneously.
At the core of the Styler is LG’s TrueSteam™ technology which eliminates over 99.9 percent of the germs and bacteria found in clothing to keep one’s wardrobe hygienically clean. Clothes placed on the moving shake out wrinkles and unpleasant odors while Gentle Dry removes moisture quickly and thoroughly. Heat Pump Drying reduces energy consumption by recycling heat from the hot, moist air inside the Styler and Pants Crease Care ensures a neat, tidy look by eliminating wrinkles and creating a crisp crease-line without an iron. Check out more on; https://www.lg.com/africa/styler

Adding to Its Collection of Compelling Color Choices, LG’s Cutting-edge Refrigerator Now Features Pantone’s 2023 Color of the Year

SEOUL, Dec. 22, 2022 — LG Electronics (LG) will present an exciting, new color option for its groundbreaking refrigerator with MoodUP™ to offer personalized customer experiences at CES 2023. Coming to LG’s color-changing fridge in collaboration with the world-renowned Pantone Color Institute, Viva Magenta – the Pantone Color of the Year 2023 – is a brave and fearless crimson red that injects excitement and drama into home interiors, energizing any environment with its dynamic vibrancy.

The refrigerator with MoodUP™, unveiled at IFA 2022 in Berlin this September, boasts a diverse range of rich, dynamic colors to choose from; providing a convenient way for users to enliven their kitchen whenever they feel the need to change or refresh the mood. With the arrival of Viva Magenta, a stylish addition brought about by LG’s close partnership with the Pantone Color Institute, the upper door panel of the fridge now offers a total of 23 chic color options. Owners of the 4-Door French-Door model can mix and match until their hearts are content, with more than 190,000 possible color combinations at their disposal.

MoodUP users can easily select and apply Viva Magenta – and any of the other available colors – by using the intuitive LG ThinQ™ app. Implementing LED color-changeable door panels, LG’s innovative kitchen solution gives users the ability to customize the look of their fridge without the cost and hassle of having to physically replace any of its exterior elements.

For a more traditional look in the kitchen, users can turn off the MoodUP refrigerator’s LED door panels at any time, and enjoy the charming color combination of Lux Gray and Lux White. Timeless and understated, this clean, cool combo harmonizes well with any décor and evokes the natural, subtle contrast of different colored stones.

“Now with Pantone Color of the Year 2023, Viva Magenta, the refrigerator with MoodUP epitomizes the convenience and customizability of LG’s innovative ThinQ UP appliances,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to develop advanced lifestyle solutions offering differentiated customer experiences and unprecedented upgradability.”

Visitors can experience all of LG’s latest innovations, including the LG InstaView MoodUP refrigerator with Viva Magenta, at the company’s booth (#15501, Las Vegas Convention Center) at CES 2023 from January 5-8.

Company’s Promise for the Future and Innovations for the Planet and People Will Be on Full Display in the ‘Better Life for All’ Zone

SEOUL, Dec. 19, 2022 — LG Electronics (LG) will be putting the spotlight on its continuing commitment to sustainability at CES 2023, showcasing its ESG vision and latest, impactful innovations in an exclusive exhibit dubbed the Better Life for All zone.

Providing a comprehensive overview of LG’s sustainability efforts, including its major ESG milestones, current initiatives and long-term goals, the Better Life for All zone consists of three, unique sections: For the Planet, For People and Our Commitment. The exhibit will also introduce the four finalist entries of LG’s inaugural LIFE’S GOOD AWARD, an innovation challenge created to spread the company’s Life’s Good message and empower innovators seeking to make a positive difference for people and the planet.

Key focuses of LG’s ESG agenda have been built into every aspect of the Better Life for All zone. Informational materials provided in the zone will offer braille for those with visual impairments and be placed at a height that enables easy reading for people using wheelchairs. Guides proficient in sign language will be on site, as will an LG CLOi GuideBot programmed to deliver digital-human sign language services. The zone itself will be constructed with the use of eco-friendly materials.

Better Life for All: Innovations for a Sustainable Future and the Better Life Plan 2030
The For the Planet section of the zone presents LG’s diverse environmental initiatives, which include the establishment of Sustainable Cycles which prioritize ‘green’ considerations at every step of the product lifecycle, such as the collection, disposal and re-purposing of e-waste in the post-usage stage. Visitors to For the Planet can see how materials extracted from discarded e-waste at the company’s Chilseo Recycling Center (CRC) are being used to manufacture parts for new LG products. Also highlighted in For the Planet is the LG Smart Park (Changwon, South Korea), the company’s energy-efficient factory and a new Expanded Polystyrene (EPS) foam recycling technology developed by LG to make product packaging more eco-friendly.

The second section of the exhibit, For People, showcases LG’s efforts and achievements in product and service accessibility. These include the development of product manuals incorporating voice and sign language guides and the implementation of accessibility features – such as voice recognition, voice instruction and motion-detecting sensors – in a wide range of LG products. For People will also give visitors the opportunity to explore the accessibility options available on LG TVs; from audio-to-text captions to a sign language screen that can be easily moved and resized.

Our Commitment, the third and final section of the Better Life for All zone, reflects LG’s dedication to ensuring a sustainable future – the ultimate goal of the company’s Better Life Plan 2030. LG aims to have cut greenhouse gas (GHG) emissions from product manufacturing by 50 percent (compared to 2017 levels), and GHG emission from the use of seven key products by 20 percent per unit sold by 2030 from a 2020 base year. Furthermore, the company plans to offer accessibility features for all of its product lines by 2025 and provide a voice instruction manual and sign language video manual for every LG product by 2030.

“At LG, we are constantly challenging ourselves to go the extra mile to make our vision for a Better Life for All a reality,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “Our ESG-focused exhibit will give visitors to CES insight into the values, determination and dedication that fuel our sustainability journey and the innovative technologies and practices we’re developing to ensure a brighter tomorrow.”

Under Theme of ‘Life’s Good’, Company to Present Roadmap and Introduce New 2023 Product Lineups at Upcoming CES Press Conference

SEOUL, Dec. 14, 2022 — LG Electronics (LG) today announced that it will be making an in-person return to CES®, operating a physical exhibition booth and holding its LG World Premiere press conference on the ground in Las Vegas this January. The press conference, themed ‘Life’s Good,’ is scheduled to get under way at 08:00 (PST) on January 4 at the Mandalay Bay Convention Center.

To begin the event, CEO William Cho will take to the stage to present his vision for the future of LG, sharing key areas of focus for 2023 and beyond. CEO Cho will touch on the company’s innovations for a better life, the new challenges it undertook to expand customer experiences and LG’s unrelenting promise to protect the environment and contribute to the creation of a more inclusive society.

LG will also debut its latest innovative products and smart lifestyle solutions designed to provide exceptional customer experiences and value. This includes the LG OLED TV, which is taking the next step forward in celebration of its tenth anniversary, and a new paradigm of home appliances providing new value even after purchase.

The press conference will be livestreamed on the company’s website (www.LG.com/CES2023) and LG Global YouTube channel, where visitors can also check out all of the new LG lifestyle solutions unveiled at CES 2023.

With a Stylish Design, Personalized Content and LG’s Renowned DUAL Inverter,
New Residential Air Conditioner Creates a Chic and Comfortable Living Environment

SEOUL, Dec. 16, 2022 — LG Electronics (LG) is ready to unveil its latest ARTCOOL Gallery air conditioner at CES 2023. Boasting a 27-inch LCD screen and LG’s upgradable options, the new model can display personalized content to match any season or to instantly refresh the room using LG ThinQ app. It also delivers energy-efficient cooling and heating with LG’s DUAL Inverter Compressor™ and 3-way indirect airflow, provides a more hygienic performance with AI Dry™, and offers a variety of user-friendly features including an intuitive mobile app.

Presenting exclusive content on a bright LCD screen bordered by a simple, yet sophisticated frame, the ARTCOOL Gallery gives one the impression they are looking at a framed work of art rather than an advanced LG air conditioner. Using ThinQ app, users can select from a growing range of gorgeous, static and animated images – or choose from favorite family photos – and display something new whenever they feel like a change. The new model can be easily managed using the included smart remote or via a mobile app that lets users choose settings and functions, and monitor the appliance’s status in real-time, from any location.

Equipped with the company’s DUAL Inverter Compressor, the new ARTCOOL Gallery delivers energy-efficient cooling, using up to 70 percent less power than a conventional residential air conditioner. The new model’s 3-way airflow provides indirect airflows suitable for the space. LG’s latest ARTCOOL Gallery also helps create an indoor environment that is as peaceful as it is comfortable, operating at noise levels as low as 20 decibels, and closing its ‘hidden’ bottom vane in sleep mode so as not to disturb or disrupt users’ rest.

What’s more, the stunning ARTCOOL Gallery provides pleasantly fresh airflow thanks to LG’s AI Dry feature. Automatically setting the optimal drying time based on operation time and mode selection, AI Dry effectively removes any moisture that has formed inside the air conditioner. Additionally, the new model has a bottom grill that can be easily detached and cleaned and a cover that helps make installation easier.

“Offering outstanding performance and artistic themes fit for all tastes and seasons, our latest ARTCOOL Gallery air conditioner delivers year-around comfort and elegance,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “With the unique combination of personalized content and cutting-edge technologies, LG’s innovative, new air solution is designed to help provide consumers with a better life at home.”

Visitors to LG’s booth (#15501, Las Vegas Convention Center) at CES 2023 from January 5-8 can see all of the company’s latest innovations, including the new ARTCOOL Gallery air conditioner.

New Counter-depth French-Door Fridge Boasts Mirror InstaView™ Panel, Large Capacity and Four Types of Ice

SEOUL, Dec. 15, 2022 — LG Electronics (LG) is set to unveil the new LG InstaView™ French-Door refrigerator at CES 2023. Helping users create a more stylish kitchen that sits flush with the cabinetry and enjoy an upgraded culinary life, the new counter-depth model offers large capacity and a simple yet elegant built-in design featuring a mirror InstaView panel and unobtrusive pocket handles. It also provides four different types of ice and keeps food fresh for longer with LG’s advanced freshness technologies.

The company’s new, 25.5-cubic feet counter-depth refrigerator offers a generous capacity, despite a nine percent reduction in depth compared to a conventional French-Door model.1 To increase internal storage space, LG redesigned several of the fridge’s core components – slimming-down the cold air duct and the evaporator, while also reducing thickness by applying enhanced insulation. Although its expansive interior provides 25 percent more room for storing food and drinks than LG’s previous counter-depth models,2 the new French-Door can still help to save space in the kitchen thanks to its smaller footprint.

The new model also brings a simple yet sophisticated aesthetic to the kitchen courtesy of LG’s unique mirror-InstaView panel and flat door design. Bordered in sleek stainless steel, the mirror-coated glass of the seamless InstaView panel covers almost the entire right-hand door of the refrigerator. Just by knocking twice on the panel, users can check inside without having to open the door – a time-saving convenience that prevents cold air from escaping and energy from being wasted. The subtle, minimalist beauty and clean, modern lines of LG’s latest InstaView are further enhanced by the discrete pocket handles applied to the fridge’s ‘flat’ doors.

Additionally, the new French-Door refrigerator can create four different types of ice: cubed ice, crushed ice, LG’s exclusive, slow-melting round Craft Ice, and the new mini cubed ice. Helping to keep drinks refreshingly cool, LG’s mini cubed ice makes a great addition to juices, sodas or cocktails. With four frozen choices at their disposal, users can select whichever style of ice best suits their need, their drink, or the occasion.

Featuring LG’s cutting-edge technologies, the new fridge seals in the freshness of ingredients for longer and helps maintain the hygiene of the built-in water dispenser. The company’s exclusive LinearCooling™ technology reduces temperature fluctuations, enabling the fridge to preserve food at peak freshness for up to seven days.3 Meanwhile, DoorCooling+™ works faster than a conventional cooling system4 to help keep food fresher – and beverages colder – on every shelf. On top of that, LG’s UVnano™ tech maintains the cleanliness of the fridge’s water dispenser, reducing the presence of bacteria on the dispenser’s nozzle by 99.99 percent.5

“LG’s new InstaView French-Door refrigerator makes a superb, stylish addition to any modern kitchen, offering consumers the ultimate in convenience, design and food freshness,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to deliver outstanding customer value and experiences with innovative home solutions leveraging elegant, functional design and our advanced technologies.”

LG will be showcasing its latest home appliances, including the new InstaView French-Door refrigerator, at its exhibition booth (#15501, Las Vegas Convention Center) at CES 2023 in Las Vegas from January 5-8.

Boasting the Fastest OLED Performance of Any UltraGear Models, Company’s New 27-inch and 45-inch Monitors Deliver Next-level Gaming Immersion

SEOUL, Dec. 12, 2022 — LG Electronics (LG) is exhibiting its latest lineup of premium UltraGear™ OLED gaming monitors (models 27GR95QE and 45GR95QE) at CES 2023. The new UltraGear monitors demonstrate LG’s leadership in the fast-growing OLED category and its continuing strength in the global gaming display market.

Equipped with the world’s first 240Hz OLED panel,* which is exclusively manufactured by LG, the new 27- and 45-inch models deliver a record-breaking response time of 0.03 milliseconds Gray-to-Gray (GTG), not to mention superior self-lit picture quality complete with accurate, lifelike colors and infinite contrast. Courtesy of these cutting-edge display technologies, the latest models tick every box when it comes to what consumers want in a gaming monitor.

27-inch OLED Gaming Monitor with Unprecedented Speed
LG UltraGear OLED Gaming Monitor (model 27GR95QE) offers the level of performance needed to get the most of the latest game titles; its QHD (2,560 x 1,440) resolution OLED display providing a 240Hz refresh rate and a staggering 0.03ms (GTG) response time for delightfully smooth, low-latency gaming. It also covers 98.5 percent of the DCI-P3 color gamut, ensuring vibrant graphics that fully capture the vision of the game designers and digital artists who created them. Additionally, the monitor’s Anti-glare & Low Reflection (AGLR) panel makes it easier to see what is on screen so that users can enjoy a distraction-free gaming experience regardless of ambient light conditions.

Featuring support for variable refresh rate (VRR), NVIDIA G-SYNC Compatible, FreeSync Premium, LG’s 27-inch UltraGear provides seamless visuals with minimal tearing or stuttering. It also supports HDMI 2.1 specifications and DisplayPort 1.4 connectivity, and incorporates a 4-pole headphone jack that allows users to relish the realistic, spatial sound of DTS Headphone:X. Meanwhile, the included remote control provides quick and easy display management plus the added convenience of programmable hotkeys.

Next-level Immersion with 45-inch Curved OLED Display
A CES 2023 Innovation Award honoree, model 45GR95QE is LG’s first-ever 45-inch curved OLED gaming monitor with a 21:9 aspect ratio, WQHD (3,440 x 1,440) resolution screen. It is also the very first 45-inch display with an 800R curvature: an exciting, new form factor designed to deliver next-level gaming experiences. Certified as a low blue light product by leading global testing organization UL Solutions, the matt Anti-glare & Low Reflection OLED panel of the curved UltraGear monitor is easier on the eyes than a conventional LED panel, meaning users can play for longer with less eye discomfort.

The 45GR95QE’s remarkable, curved OLED panel offers a 1,500,000:1 contrast ratio and 98.5 percent coverage of DCI-P3, producing the bright colors, deep blacks and crisp images that not only make the onscreen action come alive, but also heighten the player’s focus. Like its 27-inch sibling, the 45-inch model has a response time of 0.03ms GTG and a 240Hz refresh rate. Harnessing the immense potential of OLED, the 45GR95QE provides total gaming immersion.

“Featuring our industry leading display technologies, these purpose-built monitors boast the speed needed for competitive gaming as well as picture quality that makes everything look and feel more real,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “As a pioneer of the gaming space, LG will continue to invent completely new customer experiences through its high-performance LG UltraGear gaming monitors that come in various sizes and form factors to satisfy every kind of gamer.”

Visitors to CES 2023 from January 5-8 are encouraged to stop by booth #15501 in the Las Vegas Convention Center to experience the latest UltraGear OLED gaming monitors. Available to pre-order in the U.S. starting December 12, LG’s latest OLED gaming monitors will be launching in key markets throughout North America and Asia in January, in Europe from February, and in the Middle East and Latin America in the following months.

In Race to Net-Zero Emissions via Social, Environmental and Economic Sustainability

Creative Youth Community Development Initiative, in partnership with LG Electronics Nigeria and The Art Hotel Lagos, will host "Post COP27: Race to Net-Zero via Social, Environmental and Economic Sustainability" on December 15, 2022, at The Art Hotel Lagos.

The event is a follow-up to the 'Just Act' campaign held during the United Nations Global Week to #Act4Sdgs on September 2022, in partnership with LG Electronics. The campaign, which utilizes Art, Movies and Music towards Net-Zero Emission, was launched with a focus on Food Security, Decent Work, Clean Energy and Waste to Wealth.

The discussion will bring together industry partners and stakeholders to share ideas on mobilizing everyone everywhere towards climate awareness, adaptation, and resilience. The hybrid event will welcome on-site and virtual participants from selected universities, academicians, financial institutions, private sector organizations, development partners, government officials, food and nutrition experts, international organizations, environmentalists, policymakers, youth groups and the media.

The Head of Marketing LG Electronics West African Operations, Mr. Hari Elluru, expressed his excitement to see LG Electronics at the forefront of creating a greener future. 'LG is committed to preserving the environment through its sustainable business model, which includes waste recovery, recyclable packaging materials (eco-packaging), low-carbon emission products, and green product manufacturing', he added.

The CEO and Project Director, Foluke Michael, applauded the Art Hotel and LG Electronics for their dedication to sustainability in Nigeria and worldwide with their eco-friendly business models. The world can achieve and preserve a liveable planet by keeping the global temperature at 1.5°C as called for in the Paris Agreement. The goal of a sustainable planet is only achievable when backed by substantial commitments that will help transit from current realities and behaviour to a more climate-friendly society.

"The time is right for us to move climate communities and activities from mutual admiration to mutual accountability that ensures we achieve our goals. Meeting this target will require more electric cars, sustainable products, utilization of innovative technology, climate-smart agriculture, recycling, renewable electricity, a shift from non-green lifestyles and a shift from over-reliance on fossil fuels", Foluke added.

The Post-COP27 dialogue will showcase Climate Art Exhibition and discuss practical ways to transform Nigeria's environmental sustainability from theory to practice. The event outcomes will be published in the next series of Just Act Magazine in 2023.

The recently launched Just Act movie shines a light on youth to take the driver's seat by advocating for clean energy, climate-smart agriculture, green transportation, waste to wealth and sustainable communities.

To participate online, kindly register via https://www.lg.com/africa/about-lg/press-and-media/Post-Cop27-Dialogue

Company Encouraging Customers to Share How its Cooking Solutions Make Party Spreads More Distinctive and Delicious via Trending Social Media Challenge

Over the past two years, the kitchen has become the place to be for every social gathering at home. That’s hardly surprising when considering how many have turned to inexpensive home cooking instead of eating out at overcrowded restaurants. In fact, enjoying meals with small groups of friends and family in the comfort of home has never been more in. And even though birthdays, weddings and other events have returned to the calendar, 25 percent of Americans are still excited about hosting small, intimate parties at the house according to ButcherBox, which means this is not passing trend.

So, to help make home parties more compelling for everyone, LG Electronics (LG) launched the #PartyFood Challenge in association with PLAYMOBIL, the global toy brand. Running throughout Nigeria, this engaging digital campaign encourages customers to post their best homemade party meals online using LG’s exclusive PLAYMOBIL AR filter. Here’s how the company’s advanced kitchen appliances can help you prepare the striking, mouthwatering dishes that are bound to impress your followers.

Prep Your Kitchen with Added Freshness
A good meal always starts with the freshest ingredients. To keep all your stored ingredients fresher for longer, possessing the ideal refrigerator is essential. LG InstaView™ refrigerator, for example, features freshness-enhancing technologies to recreate the perfect conditions for preserving full flavors and textures. Inside you’ll fine LinearCooling™ doing its job by reducing temperature fluctuations to make freshness last, and DoorCooling+™ which maintains internal temperatures by evenly spreading cold air throughout each compartment.

Make Exquisite Cooking Effortless
Once all the prep work is done, LG’s advanced cooking solutions are ready to help you serve up dishes that will have your guests savoring every bite. To make the cooking process simpler and easier, all you need is LG NeoChef™ microwave to cook various meals to perfection, whether you’re frying up or baking something. Thanks to LG’s exclusive Smart Inverter technology, this microwave’s precise cooking power ensures food is cooked, reheated or defrosted quickly and evenly.

Be Proud of Your Party Creations
If you want to capture the time you treated your nearest and dearest to a signature dish, head to LG’s Life’s Good Kitchen Instagram page and take part in the #PartyFood Challenge. Simply snap a photo of your culinary creation using one of LG’s PLAYMOBIL AR effects, and then share it on Instagram or TikTok along with the hashtags #LGCookingChallenge, #PartyFood, #LGNeoChef, #LGInstaView, #LGOven and #LGKitchen. With the help of three charming PLAYMOBIL characters – JJ, Henry and Nora, make the party you worked so hard on an unforgettably entertaining one. But don’t forget to follow LG on all your socials first! Hurry now and Share your ideas with #LGKitchen on or before 12th Dec. 2022

With parties the best time to celebrate togetherness and share memories with beloved ones after a tough few years, LG’s advanced cooking solutions are here to make sure your tables are filled with the warmth and pleasures of good food.

…Snatch a glimpse of the best Split AC that you must bring home to survive through the scorching heat and hot waves of the Dry season


Split Air Conditioner is an appliance that you must own especially if you are unable to resist yourself from the scorching heat and hot season waves. In order to keep yourself calm and composed throughout the day and cut down on your bills, you should vouch for an energy efficient split Air Conditioner at the earliest. Before the heat traps you, you must know how to beat the heat with utmost smartness. The innovations have revolutionized the way people perceive their home appliances and thus the need to transform your home into a SMART HOME makes more sense.

Dry season is around the corner and now you need to hurry up and buy the best AC at home. But before you start your shopping spree, here is something that you need to know. It is natural that customers want an Air Conditioner either Wall–Mount or Floor Standing that has three main compositions – Comfort Function, Convenient Installation and Easy Maintenance. These compositions are summarized as; Less Energy Consumption, Powerful Performance, Durability, Less Noise and Hygiene.

Do you wish to purchase a split Air Conditioner? You have landed on the right page. We are here to solve every doubt of yours especially when it comes to the best energy efficient, durable and health conscious Air Conditioner from a caring brand called LG Electronics. Let’s get started!

What is an inverter AC?
Inverter AC is the most recommended form of split AC. It ensures that you don't see a hike in your electricity bills even if you switch on the AC for a prolonged period. An inverter AC is more economical. It has a smooth operation compared to the fixed speed air conditioners available in the market. As soon as the room is cooled, the inverter air conditioner lowers the speed of the compressor motor to save energy and refrigerant required to cool the air. This variable speed compressor consumes less electricity and thus you will never see a drastic change in your electricity post AC usage.

LG Electronics (LG) is presenting ample evidence with its innovative solutions for air conditioning in residential spaces. With several models and array of smart features, DUALCOOL Premium, GENCOOL and ARTCOOL Mirror air conditioners offer outstanding cooling capabilities, excellent performance and practicality.

Equipped with an array of smart features and gorgeous, sleek designs, the latest ARTCOOL models offer power and performance while also serving as stylish additions to any modern living space. An expanded range comprising various capacities presents more choice to satisfy LG’s ever-expanding customer base in Nigeria.

According to Mr. Joonkyu Song, General Manager, Air Solution Division, LG Electronics West Africa Operations, LG’s Dual inverter compressor technology enables our residential air conditioners to operate at a pleasantly low noise level, enabling users to relax or rest comfortably without the distracting hum of the air conditioner. “The Artcool Mirror black embodies beauty, power, and performance while functioning as the centerpiece to any stylish, modern living room.” The ultra-sleek black mirror and frame adds an extra touch of elegance to its already stunning appearance, making it ideal for premium style homes. The eye-catching aesthetic design of the appliance is sure to attract attention just as its convenient features are guaranteed to enhance usability.

DUAL Inverter Compressor™ available on the innovative DUALCOOL Premium, GENCOOL and ARTCOOL Air Conditioner, eliminates the noise problem and maintains the desired temperature, saving energy, having a longer life and providing economical and silent cooling. The inverter compressor continuously adjusts the speed to maintain the desired temperature levels. In addition, the DUAL Inverter Compressor™ and its energy-saving operating frequency range save more energy than a standard compressor. This allows more flow and a more even distribution of air in the room. The elegant design of the LG air conditioner makes installation easy, the sliding EZ filter makes maintenance easy, and the large discreet display shows the current energy consumption.

LG’s DUALCOOL is the first air conditioner to utilize LG’s energy-efficient Dual Inverter Compressor™ for energy saving without sacrificing cooling performance. Verified by the world-renowned testing organization TÜV Rheinland, the Dual Inverter Compressor allows LG DUALCOOL to consume up to 70 percent less electricity while providing up to 40 percent faster cooling than typical non-inverter Residential Air Conditioners. LG’s advanced compressor technology also enables DUALCOOL to operate at exceptionally low noise levels, ideal for apartments. The reliable Dual Inverter Compressor is backed up by a 10-year warranty, one of the best in the industry, and it expertly balances form and function with its slim and clean design that blends in perfectly with any interior décor increasing installation flexibility.

The need for clean and healthy air has been one of the most important issues of daily life since 2020. Consumers, who spend most of their time indoors, began to question the quality of the air they breathe. Air quality has become even more important, especially in post covid era. LG, which offers healthy, hygienic and fresh air in addition to offering the right temperature air to consumers with its air conditioning solutions, received the certification that UVnano technology provides 99.99% sterilization. With the approval, it has been officially approved that LG Artcool Air Conditioners with UVnano technology destroy 99.99% of bacteria, mold, harmful particles and odors in the fan.

So, in addition to the UVnano technology, all this year's models also have an automatic cleaning feature (Auto Cleaning) that prevents the formation of bacteria and mold on the heat exchanger and ensures a more pleasant and comfortable environment for users. There is also a pre-filter that serves as the first line of defense against large dust particles and a Plasmaster ionizer that prevents the accumulation of bacteria and unpleasant odors.

The Air Conditioners, which can also be controlled remotely thanks to the LG ThinQ application, can turn their air conditioners on and off. The intelligent application gives household members various personalized options, allowing them to choose and save their preferred air conditioning temperatures.

For more information, kindly visit https://www.lg.com/africa/residential-air-conditioners

The first thing many of us do upon arriving home is to change out of the clothes we’ve been wearing all day. While once we might have simply hung those clothes in the wardrobe or even piled up for a week or more, growing concern over allergies and pollutants and the special care that is needed for garments that are made out of sensitive materials has made proper clothing care a little trickier. If you find yourself in need of a smarter way to take care of your clothes, then LG Free Laundromat might just be for you.

LG Laundry Centre has been helping people do their laundry faster and more efficiently since 2018. Located in five major cities across Nigeria, such as: Lagos, Ibadan, Benin, Port Harcourt and Kano, the move is to help alleviate the shortage of water and power supply in these areas so residents could efficiently carry out their laundry activities.

First established in Lagos, LG’s journey has seen low end Top Load washers give way to high-performance, large capacity machines capable of processing large loads of laundry in under an hour. Equipped with state of the art machines with the latest Commercial Washer and Dryer.

LG’s commercial washing machine and dryer models employ features to deliver clean, gentle clothing care. Every washing machine incorporates hygiene technology that cleans the drum before, during and after every cycle and LG’s commercial dryer uses high temperature air to sanitise clothes from germs and bacteria.

It provides meaningful and differentiated values to customers thanks to LG's product reliability, low maintenance cost and energy and space saving. LG's efforts continue to enhance the global presence in commercial laundry and to maximize profitable and sustainable growth with global partners.

Durability
LG Commercial Laundry provides superior durability and reliability thanks to LG Inverter Direct Drive™ which is attached motor directly to drum. Therefore it offers you quiet and low vibration performance and less parts equal less repairs.

Inverter Direct Drive™
Unlike the traditional belt and pulley, the LG Commercial Laundry drum is directly attached to the motor providing superior durability and reliability. Less parts equal less repairs.

Top-mounted Dispenser
No worries about detergent spilling from a soap drawer down the front of this machine. The LG top mounted soap dispenser makes it easy to keep things clean.

Tempered Glass
The tempered glass door is less susceptible to breakage and scratching, while the transparent cover allows for easy viewing.

Efficiency
LG Commercial washers are ENERGY STAR qualified, meeting industry standards of energy efficiency. Furthermore, the stackable design allows more customers and more machines in limited space.

Energy Saving
The tempered glass door is less susceptible to breakage and scratching, while the transparent cover allows for easy viewing.

Optimized Washing System
When an LG Commercial Washer detects over-suds during a washing cycle, it moves into a suds reduction process which delivers a better washing performance.

Tub Cleaning System
A dirty tub from hours of long operation can affect washing performance. Our tub cleaning program helps you keep a clean tub even in the busiest locations.

Convenience
LG Commercial Laundry products are all front service accessible to reduce service time and intuitive programming controls allow operators to choose from a variety of functions and programs easily.

Customized Program
Users can design their own programs such as washing time, rinse time, water level, etc. and save up to 20 washing programs to meet optimized washing performance.

Easy Programming
Intuitive programming controls allow operators to choose from a variety of functions and programs, including price, cycle time, cycle parameters, spin-speed and more, ensuring that all washing requirements are met.

“The opening of LG’s digital Laundry Lounge outside its test market demonstrates LG’s commitment to providing operators and customers with a smarter, safer way to turn laundry into big business,” said Brian Kang, General Manager, LG Electronics West African Operations. “LG Laundry Lounge introduces both smart and convenient features to the Laundromat environment, trends which we think urban consumers will really appreciate.” On other hand, “This is what I truly call giving back to the society because the real beneficiaries of this project are the masses. I believe they will take advantage of this initiative from LG Electronics to make life better for them. The laundry is fully equipped with modern facilities for a standard laundry service.”

For more information kindly visit, https://www.lg.com/africa/commercial-laundry

...focuses on Health Supporting Products

The city of Lagos was agog as leading brands, corporate leaders, and organizations from across the shores of the country gathered at NECA House, Alausa, Lagos recently for the Brandhealth Awards Ceremony. The theme for the event was Building Trusted Brands in Trust Deficit Society.

Managing Director of Brandhealth Limited, organisers of the MTB Awards, Mr. Emman Udowoima, said the Most Trusted Brands awards is an initiative towards mobilizing the Nigerian consumers to demand for accountability from individuals and organisations offering them goods and services.

“The Most Trusted Brands report and awards seek to find out through scientific research what consumers think about their brands, their preferred brands across product categories and offer them a form of incentive by rewarding brands that have met consumer expectations”, said Mr. Udowoima. LG Electronics, Nigeria’s leading Consumer Electronics brand, emerged as the winner of the Most Trusted Home Appliance Brand 2022. According to Udowoima, LG Electronics achieved this feat due to its unwavering commitment to consumer’s needs through its innovations.

He said winners are chosen by over 13,000 sampled consumers across 12 states spanning the six geo-political zones of the country. The winners emerge organically as brands have no way of knowing, let alone influencing the respondents during the field research.

Mr Paul Mba, Marketing Manager of LG Electronics said that the award reflected the brand’s acceptance by consumers in Nigeria. “Consumers expect the best; that is why we continuously innovate quality products that will ‘add comfort to life’ across the country”.

“The acceptance of a brand is a determinant of the innovative ideas and promises delivered to its consumers, if people fall out of love for your brand, then you are totally out of the brand. To stay constantly in love, you need to be innovative and among the most trusted brands” he said.

He further affirmed that the LG brand has a wide range of high-quality products which varies and suited for every individual and families, among which is the new InstaView Refrigerator.

LG’s new line of InstaView™ Door-in-Door™ refrigerators, is making waves in the market with its technological and design features that makes it unique. For example, a glass panel door which turns into a transparent screen as soon as the user knocks twice, UVnano™ technology integrated into the water dispenser for greater hygiene, and advanced artificial intelligence functions to give you a unique experience. It is this elegant design with great uniqueness that makes the LG InstaView Door-in-Door refrigerator quickly achieve sales of up to one million units in just 4 years from its debut in 2016.

The Door-in-Door™ system reduces the loss of cold air inside your refrigerator by providing a convenient compartment where you can store the items you use most often. In addition, with technology your food will stay in good condition for longer thanks to the LINEARCooling™ system that minimizes temperature fluctuations, the main cause of food deterioration; Hygiene Fresh+ , an air filter that eliminates up to 99.99% of bacteria that cause bad odor and food spoilage, and DoorCooling+™ that evenly cools all refrigerator compartments.

If you love technology and want your home to be smart, you will be a fan of InstaView™. With the LG ThinQ™ application you can monitor and control your refrigerator, check how much energy it is consuming, receive alerts if the door has been left open, and even adjust the amount of ice produced per day. LG ThinQ is also compatible with Google Assistant and includes Smart Learner, a feature that can learn from usage patterns to optimize cooling performance and energy efficiency.

"The presence of the latest series of LG InstaView refrigerators is not only an answer to user needs, but also presents them a different style that reinforces the owner's premium lifestyle," said Mr. Brian Kang, General Manager, Home Appliance, LG Electronics West African Operations. Besides providing convenience for users by not having to open all the fridge doors just to check what's inside, overall electricity consumption is also more economical. "Reducing the frequency of opening the refrigerator door, which unknowingly releases a lot of cold air, means that it makes the compressor work easier to return to the desired temperature. Work on saving electricity is carried out in a more stylish way," said Kang.

Not only in design, the elegant impression on the LG InstaView Door-in-Door refrigerator is also in the availability of a water dispenser in the part of the refrigerator that acts as a freezer. The integrated water dispenser on the cross section of the front door makes it easy for you to quickly get cold water at any time, again without having to open the refrigerator door. "So without excess electricity consumption just to enjoy a glass of cool water. Comfortable that is not burdensome.

The problem of water quality that has been a source of doubt from the use of a water dispenser related to the cleanliness of the taps, has also been answered by LG carefully. The dampness of the inside of the faucet, combined with the difficulty of scheduling cleaning, makes this area a vulnerable place for particles harmful to health such as bacteria or mold to develop, LG has overcome by embedding UVnano technology. The shape is in the form of utilizing ultra violet light irradiation which is located right on the inside above the faucet. As well as the use of this irradiation in other industries, including storage of cutlery and various supporting tools for inspection in health facilities, its presence ensures that inside of the faucet where water flows is protected from mold and bacteria.

What makes it more comfortable, users can set it to work automatically every hour or choose to turn it off when not needed. "The existence of a water dispenser with UVnano besides giving its own style, also eliminates the feeling of worry about the cleanliness of the water you consume,"
The reputation of LG Linear Cooling technology for its expertise in keeping food fresh in the refrigerator lasts longer, cannot be separated from its working system which is a collaboration between the work of the Linear compressor inverter and the placement of cold temperature blow points in the refrigerator cabin. Regarding the performance of this compressor, LG doesn't even mess around with the origin of the claim. In fact, this company dares to guarantee the performance of the Inverter Linear Compressor as a technological development that has been patented by LG with a guarantee of up to 10 years.

There are several models available, but the GC-X257CSES stands out with the health features present. The entire collection of the latest LG InstaView Door-in-Door refrigerators is said to have been distributed to various electronics stores in various cities in Nigeria. Take a look at which is closer to you at https://www.lg.com/africa/blog/lg-shop-address. The easier it is to get it, potential users can also take advantage of online store network to check the features and benefits of the Refrigerator on https://www.lg.com/africa/instaview-door-in-door-refrigerators.

The Korea-Africa Foundation co-hosted the 'Korea-Nigeria Youth Camp' in partnership with the Korean Cultural Center in Nigeria between 11th to 16th October, 2022 and students from Hendon College, Abuja under the umbrella of Korea-Nigeria Youth Camp visited LG Electronics Nigeria Office. The visit was sponsored by the Korea-Africa Foundation in collaboration with Korean Cultural Centre Nigeria (KCCN) and the purpose was for the students to experience Korean culture and take part in various activities planned for the purpose of teaching and fostering entrepreneurship.

The Korea-Nigeria Youth Camp is designed to give young Nigerian students an experience of Korean cultural and entrepreneurship activities in Nigeria as well as foster friendly relations between Korea and Nigeria.

Eight Students in company of the School Administrator, an official of a Non-Governmental Organization; Students for the Advancement of Global Entrepreneurship (SAGE), three representatives from the Korean Embassy and two members from the Korea-Africa Foundation were on ground at the Headquarters of LG Electronics in West Africa where they were given a warm reception.

The students took a tour round every business units and departments, while also checking out the array of products in the LG Office. They were taught about the corporate culture, LG Products and participated in Quiz.

The Head of Corporate Marketing, LG Electronics West African Operations, Mr. Hari Elluru welcomed the students and encouraged them to be good ambassadors and make their parents proud. He told the students to be relaxed as they will have a good time in LG Office. In his remark, the Director of Management and Planning Bureau of the Korea-Africa Foundation, Mr. Jongkil Lee thanked LG Electronics for the warm reception and said he looked forward to many other activities to come.

The Managing Director of LG Electronics West Africa Operations, Mr. Dong Youn Kim was glad to receive the students and wished them well in the future endeavors. He hoped they learnt a lot about the Korean culture and gave everyone a gift appreciating their presence and hoped to receive them again.

To learn more about the activities and offers of LG Electronics, kindly visit www.lg.com/africa.

#koreaafricafoundation #HendonCollege #lgelectronics #lgafica1

...Delivering Total Shoe Care Solution
...Equipped With Company’s Renowned Clothing Care Technologies, New Products
...Introduce an Innovative Shoe Management Experience, From Care to Storage

LG Electronics (LG) is revolutionizing the at-home shoe care experience with the introduction of LG Styler™ ShoeCase and ShoeCare at IFA 2022. Equipped with the company’s hygiene-enhancing TrueSteam™ technology, LG’s total shoe care solution offers innovative, customized shoe management, collection and storage to enable new daily lifestyles.

As the culture of collecting expensive designer, luxury and limited-edition sneakers grows among the MZ generation – Millennials and Gen Z – LG’s internal research found that these ‘sneakerheads’ would benefit greatly from a solution that not only made their cherished shoes stand out more, but also provided them with the optimal care.

LG Styler ShoeCase with transparent panels is a space-friendly solution for shoe storage and showcasing shoes. In addition to creating the ideal environment for storing shoes by protecting against humidity and fabric-discoloring UV light,1 the Styler ShoeCase represents a great way for shoe enthusiasts to show-off their favorite pairs, offering interior features such as a 360-degree rotating turntable and a modular design that makes it possible to stack up to four cases on top of one another.

Also making its debut at IFA, like many of LG’s state-of-the-art home appliances, including dishwashers and the Styler, a clothing care solution with steam technology, LG Styler ShoeCare employs the company’s proven TrueSteam technology to deliver a ‘refreshing’ shoe management experience. It also leverages the Zeo-Dry filter’s absorbent properties of zeolite to soak up moisture and help remove smells from footwear, making shoes more pleasant to wear and to have around.2

Moreover, the new LG Styler ShoeCare solution optimizes the management of various shoe types, including leather, suede and sports footwear, with its 10 different courses. Depending on the type and fabric of the shoe, it sophisticatedly controls its use of TrueSteam to refresh the shoe. What’s more, quiet and efficient, LG’s revolutionary product can refresh up to four pairs of shoes in only 37 minutes (standard course) while operating at just 35 decibels, which ensures a quiet and efficient performance.

The convenient LG Styler ShoeCare also boasts LG’s unique multiple Moving Nozzle™, which dry out the insides of the shoes being refreshed and can be effortlessly adjusted according to the height of each pair. And, courtesy of the Dual Care System feature, users can clean two different types of shoes (with different fabric care needs) at the same time.

For a more convenient shoe care experience, users can access a range of services for the LG Styler ShoeCase and ShoeCare via the ThinQ app. LG’s intuitive app lets users remotely control and monitor the Styler ShoeCase and ShoeCare, LG is also partnering with various lifestyle brands to bring new features and functions to its shoe care appliances, which will be made available via the ThinQ apps’ Upgrade Center.

“LG’s new Styler ShoeCase and ShoeCare form a total shoe care solution for hygienically cleansing, storing and displaying one’s footwear,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Utilizing our latest technologies and offering convenient control and design, these groundbreaking products are ideal for consumers looking for a better, more enjoyable way to manage their shoe collection. We will continue to deliver innovative solutions for a better life at home.”

Visitors to IFA 2022 can experience all of LG’s latest innovations, including Styler ShoeCase and ShoeCare, at the company’s booth in Hall 18, Messe Berlin.

To drive Waste to Wealth and Just Act Project in Nigeria

Creative Youth Community Development Initiative (CYCDI) - Solution17 partners with LG Electronics to unveil climate solutions and a climate emergency movie to generate awareness ahead of the Global Week to #Act4SDGs. The global mobilization will be held during the high-level week of the United Nations General Assembly (UNGA) in September.

On Saturday, September 24, 2022, Nike Art Gallery Lagos will host key stakeholders, organizations, the private sector, business leaders, international agencies, and players on the frontline of climate change to discuss the implementation of low carbon development in Nigeria ahead of COP27.

Solution17 will launch the Climate Emergency Movie series at the event. The creative series will spur global action toward implementing Agenda 2030 for sustainable development. The campaign focuses on Practical, Impactful and Technology-driven Action on Climate Change.

The Head of Corporate Marketing, LG Electronics West African Operations, Mr. Hari Elluru stated that LG Electronics pursues two strategic directions to expand positive impact beyond reducing negative impact of environment: Zero Negative Environmental Impact and provision of environmental-friendly products & services, contributing to the better life of all and future generations

To actively engage in existing sustainability management activities, LGE has selected its ESG strategic tasks and created the ‘LG Electronics ESG 6 key initiatives: Better Life Plan 2030’ that includes specific targets and implementation plans so that the ESG management vision can go beyond its declared goals and be recognized and implemented as a specific management activity that pursues practical results.

"Towards a better life for all in LG Electronics, we strive for carbon neutrality and use of renewable energy – BETTER EARTH; We create a circular economy by reusing resources from waste – BETTER CIRCULARITY; We create products and services that consider the environment – BETTER ECO PRODUCTS; We build a better supply chain through enhanced ESG risk management – BETTER WORKPLACE; We unfold a healthy organizational culture that embraces diversity – BETTER SOCIETY; We develop products and services that are convenient for all – BETTER ACCESS”, he said.

The CEO and Project Director, Foluke Michael, applauded LG Electronics for their dedication to sustainability in Nigeria and worldwide by producing eco-friendly products. She said that her organization connects the dots between Education, Arts and Entertainment to proffer Solutions to environmental problems for social impact and profit.

"The goal of a liveable planet is achievable if the government, businesses, students, and individuals can transition from current realities and behaviour to a more climate-friendly society”, Foluke Stated.

# # #
1. The 2022 LG OLED Z2, G2, C2, B2 and A2 Series received SGS Eco-Product certification.
2. LG OLED evo 65-inch G2 and C2 models achieved the Carbon Trust’s Reducing CO2 label, while the 55-, 77- and 83-inch G2 models
3. #Act4SDGs #LGElectronics #Sustainability #upcyclewithlg

New Laundry Solution Delivers Exceptional User Experiences with Space-efficient and Practical Design,
Built-in Artificial Intelligence and User-centric Features at IFA 2022

LG Electronics (LG) has unveiled its new WashTower™ Compact laundry solution at IFA 2022. The new WashTower is a fully integrated two-in-one that combines a separate washer and dryer, all-in-one control panel and advanced AI in a single, space-efficient unit to deliver greater convenience.

An ideal laundry solution for a one or two-member household, the new WashTower brings better space-efficiency to the home. Compared to 2019 WashTower, its larger sibling, width and depth have been reduced by 100 and 170 millimeters, respectively, while its washer offers a generous 13 kilogram capacity and its dryer, a 10 kilogram capacity. The product’s lower height – cut down by 235 millimeters – allows for more comfortable access to laundry in the dryer positioned on the appliance’s upper half, easier filter management, and the ability to install WashTower Compact in rooms with lower ceilings. Requiring less installation space than a stackable or side-by-side washer and dryer pair of the same laundry capacity, the relatively small model frees up space in the kitchen or laundry room for other uses, such as the convenient storage of detergents, fabric softeners, and linen.

LG’s new all-in-one laundry solution also boasts a flat, unibody design that provides an optimal laundry experience and brings a subtle, minimalist aesthetic to the home. Located on the front of the appliance in between the washer and dryer, the Center Control™ lets users easily manage all settings and functions from one convenient place. WashTower Compact can integrate seamlessly with any type of décor or interior style, helping consumers to create a home environment that perfectly reflects their individual tastes.

What’s more, the innovative, new WashTower model takes the user experience – and laundry results – to the next level via the company’s advanced laundry technologies. Employing the Artificial Intelligence Direct Drive™ (AI DD™), the washer is able to identify the most suitable washing pattern (drum motions, water temperature and wash cycle time) for each load, reducing fabric damage to help clothing last longer. Meanwhile, the Smart Pairing™ feature saves users time and hassle by syncing the dryer with the washer; automatically selecting the best drying cycle based on washer load settings.¹ An excellent all-around performer, LG WashTower Compact also cuts down on washing times with TurboWash™ 360 and drying times via the Prepare to Dry preheating feature.

“Boasting a more space-friendly design, and equipped with LG’s latest AI-based laundry technologies, WashTower Compact delivers an exceptionally convenient user experience,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to listen to consumers and meet their diverse and changing needs by developing smart, tech- and design-forward appliances for a better life at home.”

LG will be showcasing its latest innovations, such as the new WashTower Compact at its exhibition booth (Hall 18, Messe Berlin) during IFA 2022 (September 2-6) in Berlin, Germany.

With Freshness-Enhancing Technologies, and Efficiency,
LG’s New Fridge Ready to Wow European Market

LG Electronics (LG) is unveiling its latest bottom-freezer refrigerator for the European market at IFA 2022. The new model delivers a more sustainable kitchen with LG’s energy-saving Inverter Linear CompressorTM, an upgraded internal compartment and the company’s cutting-edge ‘freshness’ technologies, including LinearCoolingTM and DoorCooling+TM.

LG’s bottom-freezer fridge boasts an ‘A’ energy rating, the highest rating possible under the European Commission’s strict energy standards system.1 In order to earn the ‘A’ rating, LG improved the structure of the refrigerator’s condenser and heat exchanger, and enhanced the airflow path to achieve a more efficient and even delivery of cold air throughout the fridge.

LG’s new fridge also employs the incredibly efficient and highly durable Inverter Linear Compressor. Thanks to the company’s remarkable compressor, the bottom freezer offers a 10 percent reduction in annual energy consumption compared to other LG refrigerator models with an A energy rating – helping consumers to shrink their household energy footprint and save on electricity bills.2

Additionally, the high-performance, new model comes with LG’s freshness-enhancing technologies – LinearCooling and DoorCooling+. LinearCooling reduces temperature variations,3 which helps to keep food items fresh for longer period of time,4 while DoorCooling+ sends out cold air from the top of the refrigerator compartment to hard-to-reach areas like the front door basket.

For a convenient user experience, the new bottom freezer refrigerator can be remotely controlled and monitored via the LG ThinQTM app for smartphones, letting users manage settings and check operational status from practically any location.

Further convenience is presented by the fridge’s 2-step Folding Shelf and Wine Rack, the former can fold away to accommodate larger items whenever needed, while the latter can hold up to five bottles of wine at once. What’s more, the new model provides an instant style upgrade with the application of LG’s Metal Fresh™ finish to its interior.

“The new bottom freezer fridge leverages LG’s state-of-the-art technologies to keep food market-fresh while also delivering superb energy efficiency and a host of user-friendly features,” said Lyu Jae-cheol, president of the LG Electronics Home Appliance & Air Solution Company. “Designed with sustainability in mind, and to provide a better kitchen experience, our new refrigerator offers the performance, convenience and style that the European market demands.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2022 from September 2-6 will have the opportunity to check out the stunning bottom-freezer refrigerator in matte-black finish, along with a host of other innovations for a better life.