User-friendly New Model Delivers Complete, Hassle-free Laundry Experience at IFA 2023

LAGOS, Aug. 22, 2023 — LG Electronics (LG) is introducing the latest addition to its second-generation LG SIGNATURE lineup, the new Washer-Dryer with Heat Pump, at IFA 2023. Leveraging LG’s advanced heat pump technology, the new, space-efficient appliance delivers an effective washing and drying performance, gentle clothing care and an unparalleled one-stop laundry experience.

The stylish 27-inch Washer-Dryer with Heat Pump features LG SIGNATURE’s seamless, elegant design, and boasts ample room for getting clothes clean and dry with a 25-kg washing capacity, and 13-kg for drying. A genuine space-saver with a large capacity, LG’s washer-dryer also integrates the innovative TWINWash™ feature, a small washer located below the main drum that’s ideal for cleaning delicates or daily workout gear. The ability to wash and dry makes the company’s new all-in-one model especially suitable for homes and apartments where space is at a premium, and responds to the call from many consumers for a laundry solution that saves both time and space.

A one-stop laundry solution, the LG SIGNATURE Washer-Dryer streamlines the user experience, providing intuitive ‘single touch’ control. Its AI-powered laundry and drying course detects fabric types and load size, as well as the presence of residual moisture, automatically applying the optimal settings for the best washing and drying results. Conveniently, the drying process begins as soon as the washing cycle has concluded, reducing operation time. This level of automation means users can spend less time doing the laundry and more time doing the things they love.

LG’s innovative, new appliance employs the company’s own inverter heat pump drying module to significantly reduce drying times and maximize energy efficiency. And thanks to 6 Motion™ AI Direct Drive technology, the washer-dryer also intelligently optimizes drying performance and minimizes fabric damage for each and every load.

The company’s new combination washer and dryer further enhances ease-of-use with a range of thoughtfully applied smart features. The appliance’s smart touch door and voice recognition capabilities, for example, allow users to turn on the machine and open its door with practically no effort at all. They can also use voice commands to set the washing or drying cycle, while the washing machine itself can verbally update users on the status of their laundry. Moreover, the LG SIGNATURE Washer-Dryer’s bright, seven-inch LCD display provides easy control of features and settings, and gives users access to any new cycles they’ve downloaded via the ThinQ app.

“The LG SIGNATURE Washer-Dryer with Heat Pump is an advanced, all-in-one package offering space efficiency and time-saving automation together with a top-notch performance,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Aligned with LG SIGNATURE’s new brand theme, ‘Live beyond.’, which is all about presenting solutions that help consumers live their ideal life, we will continue to introduce innovations that go beyond expectations and make everyday life more convenient.”

LG will be showcasing its latest home appliances, including the new second-generation LG SIGNATURE Washer-Dryer with Heat Pump, at its exhibition booth (Hall 18, Messe Berlin) at IFA 2023 in Berlin, Germany, from September 1-5.

Kindly visit www.lgnewsroom.com

Offering Energy Efficiency, Comfort and Convenience, LG’s Innovative Housing Solution Seamlessly Merges Space with Smart Home Appliances and Services

LG Electronics (LG) is set to unveil its housing solution, LG Smart Cottage, at IFA 2023. The Smart Cottage is a compact, prefabricated home incorporating LG’s cutting-edge heating, ventilation and air conditioning (HVAC) and energy solutions, as well as its newest smart home appliances and services. Blending premium appliances and convenient services with a space constructed using the latest in modular housing technologies and techniques, LG Smart Cottage introduces a new paradigm in residential living.

Designed with sustainability in mind, and aligned with LG’s vision of a Better Life for All, the Smart Cottage features a two-story, studio-style layout that provides a functional, convenient living environment and maximum space efficiency. The modular home, which has a small footprint yet boasts all the appliances and facilities one could need, can be easily transported and placed in the desired location. According to research conducted by ReportLinker, the global prefabricated housing market is expected to reach an estimated USD 22.9 billion by 2028 with a compound annual growth rate of 4.8 percent from 2023 to 2028.

Inside, the space has a relaxed, premium feel thanks to LG’s ‘gentle, stable and refined’ design and the harmonious use of diverse materials, such as hardwood, tile and brass. To reduce environmental impact, the home’s replaceable module components have been made with low-carbon steel materials produced by POSCO, a renowned South Korean steel company.

The innovative, high-efficiency LG kitchen, living, and air solutions installed in LG Smart Cottage include the WashTower Compact, QuadWash™ dishwasher, various built-in kitchen appliances, a water purifier and the Therma V™ Monobloc air-to-water heat pump (AWHP). In addition to delivering year-around indoor comfort while using less power than a conventional heating and cooling system, LG’s energy-saving AWHP can provide a reliable supply of hot water via connection to the 200-liter-capacity Integrated Water Tank (IWT).

Moving outside, the exterior of the Smart Cottage is equipped with sustainability-focused LG technologies that can meet the daily energy needs of up to two occupants. Roof-mounted 4-kilowatt (kW) solar panels connect with the company’s Energy Storage System (ESS) to ensure the safe, reliable on-site collection and storage of solar power, generating as much as 15 kilowatts of electricity per day. Any surplus energy can be stored in the ESS for later use, or sold to the contracted electricity provider. Additionally, LG’s modular house has an electric vehicle (EV) charger built in, so homeowners won’t have to worry about fitting one themselves in order to power up their EV.

For a smart and convenient user experience, all of the appliances inside this extraordinary abode connect seamlessly with LG ThinQ. Via the ThinQ app, users can effortlessly control each appliance, manage the entire HVAC system, and monitor energy storage and consumption in real-time. What’s more, LG ThinQ connects to the Smart Cottage’s security-enhancing Internet of Things (IoT) accessories, including cameras, motion sensors and smart doorbells, helping to keep occupants safe and give them peace-of-mind.

To help bring the Smart Cottage to life, LG partnered with GS Engineering & Construction Corp (GS E&C), a South Korean construction and civil engineering service provider.

“Far more than just a prefabricated home, LG Smart Cottage is an innovative housing solution that facilitates a sustainable lifestyle through state-of-the-art ThinQ connectivity,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG aims to redefine residential living by seamlessly integrating its energy solutions, appliances and services into a space that lets people live life their way.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can explore LG Smart Cottage and a host of other innovations for a better life.

WITH “BETTER CULINARY LIFE FOR ALL” AT IFA 2023

Targeting the European Market, Company’s Built-in Kitchen Package Combines Energy-efficiency, Functionality and Seamless Design

LAGOS, Aug. 17, 2023 — LG Electronics (LG) will introduce a “better culinary life for all” with the brand’s new built-in kitchen package at IFA 2023. Boasting energy efficiency, user-friendly features and elegant design, the full lineup comprises an InstaView™ oven, QuadWash™ dishwasher, downdraft induction hob, bottom-freezer refrigerator and microwave oven.

The newly introduced built-in kitchen package bolsters LG premium product portfolio, which already included the ultra-premium Signature Kitchen Suite, and is expected to strengthen the company’s position in the European built-in market, and in the home appliance market as a whole. The company declared its vision (https://www.lgnewsroom.com/2023/07/lg-ceo-announces-bold-vision-to-transform-lg-into-smart-life-solutions-company/) last month with the plan to expand built-in home appliance markets in North America and Europe, which account for more than 70 percent of the global market and foster LG to become one of the top five built-in appliance brands.

LG InstaView Oven
Thanks to its enhanced insulators and optimized heating control, LG’s 24-inch oven achieves an A++ energy efficiency rating.1 The new oven also has a four-layered glass door that minimizes heat loss and comes equipped with LG InstaView technology, which allows users to easily see inside without having to open the door.

Moreover, LG’s InstaView oven seamlessly blends aesthetics with functionality, combining a refined, matte black finish with intuitive full-touch controls and an ergonomic handle. Leveraging the uniform heat and precise control of ProBake Convection™ technology, the oven can provide specialized cooking settings such as steaming, sous-vide, and air frying; making it simple for home chefs to serve up deliciously diverse culinary experiences. Cleaning the oven after use is even easier with LG’s EasyClean™, which removes the need for vigorous scrubbing and the use of chemicals. The company’s innovative, new oven is the winner of the 2023 iF Design Award and a 2023 Red Dot Award.

Along with the 24-inch InstaView model, a compact, 24-inch oven with Steam Assistant, also from the LG built-in kitchen package, will be showcased at IFA.

LG QuadWash Dishwasher
The LG QuadWash dishwasher offers an A energy efficiency rating2, employing the company’s innovative Inverter Direct Drive Motor to optimize energy usage during every cycle.

With LG QuadWash technology inside, the built-in dishwasher shoots out high-pressure jets of water in all directions to remove stains, grease and food debris from dishes. Meanwhile, LG’s exclusive TrueSteam™ tech minimizes water spots to help deliver sparkling clean results.3

The sleek dishwasher also features an easy-to-read LED display panel which is gently illuminated by a subtle mood light indicator. Wi-Fi-enabled, the sophisticated appliance can connect to the LG ThinQ™ app, allowing users to conveniently control and monitor operation, download new cycles, and resolve minor issues with Smart Diagnosis.4

LG Downdraft Induction Hob
LG’s new induction hob is an innovative kitchen appliance with a downdraft and hood ventilation system located in the center of the cooking surface itself. Effectively pulling down smoke and steam from cooking, the system uses mesh filters and offers variable speed settings to provide precise air extraction and an inviting, odor-free kitchen. User-friendly slide-type touch controls contribute to the understated, minimalist look of the downdraft induction, which shares the premium, built-in aesthetic of the other appliances in the new kitchen package.

“LG’s kitchen package incorporates the innovative technologies and seamless design that consumers worldwide have come to expect from the LG brand,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “These stylish built-ins deliver a more convenient cooking solution and a better culinary life for all, enhancing our product lineup and solidifying our position in the European market.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can see a range of different products from the new built-in kitchen package, all flawlessly integrated into two, seamless concept kitchens in the LG Cooking Studio exhibit.

Company Puts Focus on Accessibility and the Environment with Latest Usability Innovations

LAGOS, Aug. 16, 2023 — LG Electronics (LG) will unveil its new ‘Universal UP Kit’ at IFA 2023. A collection of innovative home appliance accessories and add-ons embracing universal design and made from recycled materials, the LG Universal UP Kit has been crafted to enhance usability for individuals facing physical challenges, exemplifying LG’s vision of a more inclusive and sustainable future. Customers can seamlessly integrate Universal UP Kit products into their existing LG home appliances so that the whole item does not need to be replaced, elevating user experience without the need to upgrade to the latest models.

The kit represents a continuation of LG’s strong efforts towards more environmentally conscious and accessibility focused ESG initiatives. Last year, the company introduced its minimalist design appliance lineup – a testament to LG’s commitment to more sustainable manufacturing through reducing components and increasing the utilization of recyclable materials.

To aid in developing the Universal UP Kit, LG enlisted the help of its Accessibility Advisory Council, an independent board, an assembly of individuals with health conditions such as hearing or vision impairments and cerebral palsy. The council’s members shared their insights, experiences and the challenges they had experienced while using various home appliances. LG compiled, categorized and analyzed the individual feedback, shaping the foundation of the Universal UP Kit design and steering the course for future accessibility-led projects.

This collaborative effort led to the creation of ‘aid kits’ featuring solutions engineered from recycled plastics utilized to help conserve resources and minimize waste – a cornerstone of LG’s overarching ESG management strategy.

Soon to be unveiled at this year’s IFA, LG’s Universal UP Kit comprises innovative, thoughtfully crafted solutions compatible with a wide spectrum of LG home appliances, including the refrigerator, CordZero™ stick vacuum, the Styler™, dishwasher, water purifier, washing machine, and dryer.

Universal UP’s Easy Handle Kit comes with detachable handles for the door and detergent drawer for LG’s washer. The handles have been designed to facilitate accessibility for users with diminished manual dexterity or wrist strength to grasp the washer’s pocket handles. The kit also offers high-contrast color options created to accommodate the conditions such as amblyopia.

Other aid kits from the Universal UP portfolio include the Assistant Kit. This detachable, wheeled strut that redistributes the weight of LG’s CordZero stick vacuum, offering enhanced control and maneuverability. The Easy Hanger Kit introduces a long handle with a circular grip to the Styler’s clothes hangers, allowing wheelchair users to easily place them on the Moving Hanger system at the top of LG’s clothing care cabinet. Additionally, LG will introduce the Rotate Shelf Kit to increase the usability of the refrigerator’s shelves and the Easy Nozzle Kit, which attaches to the water purifier, and elevates accessibility through height- and distance adjustability. The water purifier can also be upgraded for those with visual impairments by adding the Silicon Cover with Braille.

“The Universal UP Kit is designed to enhance the usability and accessibility of our home appliances and has been developed to resolve pain points shared with us by real consumers,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Through the Universal UP Kit, we will ensure that all LG appliance owners, regardless of age or physical limitations, can enjoy a convenient user experience.”

Attendees at LG’s IFA 2023 booth (Hall 18, Messe Berlin) from September 1-5 can see Universal UP Kit solutions applied to a variety of the company’s home appliances in the ThinQ Home Zone.

CEO William Cho Heading to Munich to Host Company’s First-ever Press Conference at IAA

LAGOS Aug. 15, 2023 — LG Electronics (LG) today announced further details regarding its press conference at IAA Mobility 2023 in Munich, Germany.

Participating in IAA press day for the first time, LG will share key customer insights, present its exciting vision for the future of mobility and demonstrate how it is “Taking Life’s Good on the Road.” The press conference is scheduled to take place at 08:30 (CEST) on September 4 on the Main Stage (Hall A1) of the Messe München exhibition center.

LG CEO William Cho will deliver remarks at the press conference, offering his thoughts on the in-vehicle experience of the future and introducing the comprehensive and compelling mobility ecosystem envisioned by LG.

LG’s IAA Mobility 2023 press conference will be livestreamed on the company’s website. http://www.lg.com/global/mobility/events/iaa2023

New Video Campaign, as Part of Brand’s Reinvented Strategy, Aims to Shine a Light on
Everyday Love Stories and Help Customers Identify Loving Moments With Family

LAGOS, August 15, 2023 – LG Electronics (LG) has launched a new campaign of short videos titled Life’s Good When You Get More Love – interweaving the LG family even more intricately into its customers’ everyday life, and showcasing those sometimes unnoticed everyday loving moments experienced in the home.

Just as families care for and rely on each other, so too does LG care about its customers and aims to support and facilitate the ever-strengthening bond between grandparents, parents, children, and extended family members, because Life’s Good When You Get More Love.

“LG is a brand that transcends generations and regions, and our innovative products are created not only for convenience, and from a technology leadership position, but to highlight ‘Life’s Good’, and to help customers care, share, and support each other in the home”, said IL HWAN LEE, MEA Regional CEO, LG Electronics. “As part of our new brand strategy, this new campaign, Life’s Good When You Get More Love, will help LG resonate more deeply with our customers across the region as they see how our products can shape even the smallest of interactions into something loving.”

The web series, which includes eight ( episodes in the style of a modern sitcom, began in July with the teaser video. While each episode includes an LG product–from entertainment to refreshing, convenience, and hygiene–the focus is on the family and how seemingly innocuous everyday situations can breed opportunities for a love gesture in the home.

Getting straight to the point, each 15-20-second video will start at the point of everyday tension and deliver a solution: we see a midnight fridge raider getting caught out; discover why siblings are the best partners-in-crime; and learn that sometimes, true love means faking a smile. Each video is an example of an everyday instance, or potentially troublesome situation, that can be avoided with a little of Life’s Good love.

According to the Managing Director LG Electronics West African Operations, Mr. D.Y Kim, The Life’s Good When You Get More Love campaign will shed light on the wide range of LG products that seamlessly integrate with family life and also give customers an opportunity to virtually explore the home central to the web series, boosting interaction and engagement while striving to add greater vitality to the brand. Customers can also choose their own ending, with alternative conclusions filmed for each short episode that are a nod to our shared experiences.

The Life’s Good When You Get More Love web series campaign ties in effortlessly with LG’s recently unveiled new brand direction and visual identity, which presents a more dynamic and youthful look, while also maintaining and reiterating the brand’s core values of ‘Uncompromised Customer Experience’, ‘Human-centered Innovation’, and ‘Warmth to Power a Smile’. The company is on the path to iconic status, and these short videos highlight LG as an enabler of small love gestures, creating a celebration of family that translates not only in Nigeria but throughout the African and Middle East regions.

To learn more about LG’s campaign, please visit: https://www.lg.com/africa/get-more-love

Under the Theme of ‘Sustainable Life, Joy for All,’ Company to Highlight Its
Commitment to a Better Life for All Through Energy-Efficient Innovations

SEOUL, Aug. 8, 2023 — LG Electronics (LG) invites consumers from around the globe to experience its latest innovations at IFA 2023 in Berlin, Germany (September 1-5). Under the theme of Sustainable Life, Joy for All, the company will introduce the LG Sustainable Village and an evolved ecosystem of efficient, convenient and sustainable products and solutions designed to help create a better life for people and the planet.

During IFA 2023, visitors to LG’s booth in Hall 18 at Messe Berlin can discover the advanced, eco-minded features and functions of the company’s newest offerings and learn about its comprehensive vision for a sustainable life.

Those unable to attend IFA in person can still explore LG’s innovation showcase by checking out the LG Booth video, which will be uploaded to the LG Global YouTube channel (https://www.youtube.com/@LGGlobal) from the opening day.

We have chosen four winners from the What do you know about the LG XBOOM XL7S Speaker Campaign

They are;

Kachy1605
Mary1990
Dave6868
Maiwaz

Congratulations to you all. You will be contacted to come to LG Office for your gift. Send your details to gmmoray@gmail.com for confirmation.

When it comes to televisions, we always make sure we are choosing the best because there are many options out there, but the ultimate choice would be a brand and model that have a 10-year experience in the market, like LG OLED.

A decade after introducing the world to the first-ever large screen OLED TV, LG continues to lead the premium TV market. The company’s cutting-edge OLED TVs have been recognised at the CES Innovation Award for 10 years in a row, and have kept evolving over time to deliver ever-greater value to consumers. LG OLED is renowned for its exceptional picture quality, producing vibrant, accurate colours with deep blacks, and an infinite contrast ratio for images that are remarkably lifelike.

Since its initial launch in 2013, LG OLED has continuously raised the industry bar, introducing pioneering display technologies such as OLED evo and ground-breaking form factors, including the world’s first rollable TV, LG SIGNATURE OLED R said Choongbae Seok, General Manager, Home Entertainment, TV Division, LG Electronics West Africa. “The LG OLED evo series is designed to ensure that viewers can enjoy immersive viewing experiences, while reducing impact in all production stages for a greener, healthier environment at the same time.” LG will continue to pursue a broad range of ESG initiatives and responsible practices as the firm leader of the OLED TV market.”

Spearheading LG’s OLED evo line-up are the G2 and C2 OLED evo series TVs. These models (65G1, 77G1, 77G2, 55C2, 65C2, 83C2) at https://www.lg.com/africa/oled-evo provide higher brightness and colour accuracy as well as amazing clarity and detail thanks to the precision and performance of LG OLED evo technology and the α9 AI Processor Gen5.

The LG OLED evo is distinguished by capabilities that are intended to meet all of your entertainment needs. From movies, TV shows, sports, games, or anything else. Find out the best features that make the LG OLED evo the perfect addition to your home.

SELF-LIT OLED
LG OLED evo doesn’t require any backlight, pixels are the brightest when they’re alone and shine without the bland glow of a backlight. This will make the image appear in its true colour and show the distinction that flawless blacks create.
Dark parts remain dark because onyx and bright are extraordinarily lit thanks to self-lit pixels, which turn on and off by themselves without a backlight.

Best Picture with α9 AI Processor
A world of realism awaits you with the LG OLED evo TV, as it will open a doorway to new realms and give you the impression that you are actually there, thanks to the unmatched picture quality. Be the star while being surrounded by the superb visual and aural improvements of the α9 AI Processor 4K Gen5.
The Light Boosting Algorithm, Light Control Architecture, and other improvements powered by the α9 AI Processor 4K Gen6 make LG OLED's famous self-lit pixels shine brighter than ever.

TV and Soundbar in Harmony
As you are enjoying your picture, you would want to have a nice sound experience as well. You can pair your LG OLED TV with an LG Soundbar, to create a more immersive, three-dimensional sound system. Designed for first-class home cinema experiences, LG OLED TVs continue to support the image- and audio-enhancing capabilities of Dolby Vision and Dolby Atmos. What’s more, this year’s LG TVs offer seamless integration with the latest LG soundbars, delivering outstanding multi-channel surround sound with IMAX enhanced quality powered by DTS:X.

Ultimate Gaming Experience
The ultimate gaming displays, LG’s self-lit OLED TVs boast a 0.1 millisecond response time, and low input lag. LG OLED TVs are also equipped with the Game Optimizer, allowing users to quickly select and switch between gaming-specific features, such as game-genre display presets. Settings for G-SYNC® Compatible, FreeSync™ Premium, and variable refresh rate (VRR) are easily accessible from the Game Optimizer as well. Likewise, LG has bolstered its already impressive gaming credentials by uncapping the bandwidth on its HDMI 2.1 ports so that they all run at 48Gbps.

True Colors
You will be able to see colours the way their creator intended them, without distortion. Comparing LG OLED panels to conventional LCDs, which only achieve between 70 and 80% colour accuracy, the former have natural hues that reflect the original source content. Each colour in the 3D colour space spans the entire brightness range of the screen, from the darkest night scene to the brightest frames. We usually feel like we need to take a break from watching TV to get an eye rest. However, after watching your shows on the LG OLED evo, your eyes will feel fresh. OLED is flicker-free certified by UL for eliminating screen flashing that causes eye strain and generates a negligible amount of blue light. With Discomfort Glare-Free verification, bright and exhausting glare is also eliminated.

Eye Comfort
If you worry about you and your family's eyes, LG OLED TVs provide a more comfortable way to watch for longer. They've been certified as low-blue light, flicker-free, and discomfort glare-free displays by international agencies TÜV Rheinland (TUV) and Underwriter Laboratories (UL). LG OLED TVs are also the first panels from any kind of TV to receive the Eyesafe® certification developed by TUV-Eyesafe.

Performs great, looks even better with a 10-year Warranty on Direct Drive Motor

LAGOS, July 20th – Washing machines have developed throughout the years with new functions and styles, from top-loaders to front-loaders. In comparison to earlier models, modern washers are more intelligent, softer, cleaner and simpler to use than older machines. But because there are so many choices, it can be difficult to pick the best one.

The LG washing machine establishes a new standard for clothing performance by offering unparalleled cleaning results and ensuring the best possible care for all sorts of clothing. They are created to provide exceptional performance, efficiency, and convenience, transforming the way we do laundry. This washing machine promises great cleaning power, gentle fabric care, and user-friendly operation thanks to its sophisticated features and cutting-edge technology.

LG Top Load Washer: The Ultimate in Washing
Laundry washing is a chore that is not fun. You may reduce the hassle of the process by choosing the ideal washer, which will substantially simplify your life. With an LG top-load washer, you will have a speedy and efficient washing experience. The excellent top-load washing machine from LG boasts the following features;

Energy Saving with Smart Inverter Control
Through effective energy use control, smart inverter technology avoids unnecessary operation. LG Top Load Washer has a “Standby Power Save” feature that allows only a very small amount of electricity to flow through the washer if the power is turned off and the power cord is plugged in, which helps in the preservation of electricity use. While the “Auto Restart” feature will automatically make the washer restart from the point where it left off after a power outage in order to make the necessary adjustments.

Smart Motion
In order to improve washing for different fabric types, Smart Inverter devised three different motions. Agitating (Powerful Washing), Rotating (Tangle-Free), and Swinging (Delicate Washing).

TurboDrum
Sometimes we require a powerful wash after a long day at the park or the beach, in these cases, the Turbo Wash is your saver. Through a powerful water stream generated by a drum that is revolving in the opposite direction from the pulsator, TurboDrum technology offers the strongest wash and gets rid of the toughest grime.

Punch+3
Who hasn’t suffered before from a washing cycle that was imbalanced? Punch+3 technology will solve this issue by generating strong water streams that repeatedly mix the clothing up and down for a balanced washing outcome.

Side Waterfall
Many of us get really bothered after getting our clothes out of the washing machine only to find that they have detergent residue all over them. You won’t have to worry about that with the LG Top Load Washer, as it has a side waterfall option that allows for the optimum detergent and water mixture while reducing detergent residue that may cause skin rashes and allergies.

LoDecibel™ & Less Vibration
One of the most essential things that many look for when it comes to a washing machine is whether it will be noisy during the wash cycle or not. With LG top-load washers, vibration and noise levels are reduced via a smart inverter motor. Also, a 10-year motor warranty is included.

Smart Diagnosis™
Another thing that everyone should consider when buying any appliance, especially a washing machine, is the service. LG Top Washer has a Smart Diagnosis feature that reduces expensive and inconvenient service visits by aiding in the diagnosis and troubleshooting of mechanical problems.

Experience Vivace Washing Machine
The LG Vivace washing machine is the best choice for you. With its smart, hassle-free design and larger capacity, you can enjoy easier cleaning and washing with less time, which equals more time to relax. The benefits you get are numerous:

18% more fabric protection with AI DD™ Technology
The distinguished feature of the Vivace Washing machine is the AI DD™ function. This means that the washing machine automatically detects the load and the softness of the fabric and intuitively optimizes its movement based on these factors to ensure your clothes shine with 18% more fabric protection!

99.9% Allergen removal with Steam™ Technology
With LG Vivace washer, LG Steam™ technology eliminates 99.9% of allergens, such as dust mites, that can cause allergies or respiratory illnesses.

Laundry is done in just 39 minutes with TurboWash™360˚
This amazing feature helps to improve cleaning speed while also ensuring fabric protection with the use of multiple 3D nozzles that work in four different directions. That equals a faster, more thorough clean in less time!

Excellent efficiency while saving energy
To ensure maximum efficiency in less time, this device also saves up to 28% of energy compared to many other devices.

Welcome to a world where household chores are simpler and life is sweeter. With ThinQ™ technology, your washing machine just got smarter, from remote starting the washer to downloading extra cycles. Easily interact with it and get the latest innovations. Get what suits you best from any of the leading outlets at https://www.lg.com/africa/blog/lg-shop-address

For price, offer, and warranty, please visit https://www.lg.com/africa/washing-machines

Offering 10-Year Warranty & Unmatched Cooling Efficiency

[LAGOS, July 18, 2023] – LG Electronics, a global leader in home appliances, proudly introduces its latest innovation in refrigeration technology. The all-new LG Refrigerator sets a new standard in cooling efficiency, providing exceptional performance while delivering peace of mind with an unprecedented 10-year warranty.

The LG Refrigerator is engineered with cutting-edge features and advanced cooling systems designed to enhance the overall freshness and preservation of food. Equipped with state-of-the-art technology, this refrigerator ensures optimal temperature control, extended food preservation, and reduced energy consumption, all without compromising on style or convenience.

"With the goal of providing our customers with sustainable solutions, we have implemented a 10-year warranty on the inverter Linear compressor used in our refrigerators. Regular appliance replacement creates physical waste in addition to time and energy expenditures. This effort therefore aims to lessen e-waste while also providing our customers with durability and peace of mind, according to Brian Kang, General Manager, Home Appliances, LG Electronics West Africa Operations.

LG InstaView illuminates the refrigerator’s interior with just two quick knocks on the transparent glass while Door-in-Door reduces interior cold air loss by providing a convenient space to keep frequently accessed items handy. With a more immersive tinted glass panel in the refrigerator, the new design complements the seamless InstaView Door-in-Door refrigerator’s flat stainless-steel design and elegant aesthetic. And because the InstaView window is 23 percent larger than previous models, seeing what’s inside is easier than ever.

LG’s InstaView refrigerators incorporate UVnano technology which harnesses the power of light to effortlessly and effectively maintain a hygienic and germ-free water dispenser tap. UVnano operates once every hour to remove up to 99.99 percent of bacteria on the refrigerator’s dispenser tap. For additional peace of mind, users can also activate the UVnano feature with the press of a button.

Some of the key features of LG’s Door-in-Door Refrigerators include:
Innovative Door-in-Door Design: This unique design allows users to access their most commonly used items without opening the entire refrigerator. This helps to reduce energy consumption, maintain the freshness of stored items, and promote a more organized storage system.

Hygiene Fresh+™: LG’s Door-in-Door Refrigerators are equipped with the advanced Hygiene Fresh+™ system. This powerful air purification system removes bacteria, dust, and odor, ensuring that the refrigerator remains fresh and hygienic at all times.

LINEARCooling™ & DoorCooling+™: Every InstaView product in the line-up incorporate LG’s proven freshness-enhancing systems, LINEARCooling™ and DoorCooling+™. LINEARCooling minimizes temperature fluctuations, the main cause of food spoilage. Simultaneously, DoorCooling+ cools the entire refrigerator compartment evenly by distributing powerful airflow from a strategically positioned vent.

SmartThinQ™ Technology: The Door-in-Door Refrigerator comes with LG’s SmartThinQ™ technology, enabling users to control their refrigerator remotely through a smartphone app. This feature allows for easy monitoring and management of the appliance, providing notifications, and even troubleshooting assistance.

Energy Efficiency: LG’s Door-in-Door Refrigerators are designed with energy efficiency in mind. The refrigerator’s Linear Inverter Compressor and the Door-in-Door design work together to save energy by reducing cold air loss and maintaining consistent temperatures.

Spacious and Flexible Storage: The refrigerator offers ample storage space with adjustable shelves, allowing users to easily customize the interior to suit their needs. The design also features a dedicated space for storing tall items, such as bottles or large containers.

LG’s cutting-edge Inverter Linear Compressor demonstrate the company's commitment to sustainability and quality, ultimately winning over customers. All LG Refrigerator comes with 2-year warranty and a further 10-year on the Inverter Linear Compressor. Warranty starts on the day of purchase which makes LG more superior and user friendly. For support on any LG Refrigerator, kindly call LG Customer Care Representative on 080098115454(Toll-Free)

The LG Door-in-Door Refrigerator comes in these models; GC-X257CSES & GR-X31FTMHL. They are available at all Fouani stores in Nigeria. To learn more about LG’s innovative home appliances and explore the ground-breaking Door-in-Door Refrigerator, please visit, https://www.lg.com/africa/door-in-door-refrigerators.

Company Aims to Advance Business Portfolio by Transitioning to Platform-based Service Business Model,
Accelerating B2B Business and Procuring New Growth Engines

LAGOS, July 12, 2023 — LG Electronics (LG) declared its vision to transform from its current position as a top global home appliance brand to a “smart life solutions company” that can connect and expand customers’ diverse experiences while driving for global annual revenues of KRW 100 trillion by 2030.

In a landmark speech today at the LG Sciencepark in Seoul, South Korea, CEO William Cho outlined the bold vision built on three growth engines: pursuing new platform based service businesses through advancement of business portfolio, accelerating business-to-business (B2B) and exploring new business areas such as electronics vehicle charging and digital health. The CEO identified electrification, servitization and digitalization as key inflection points LG will focus on to achieve rapid mid- to long-term growth.

“LG will continue to pursue its bold vision to transform and leap forward as a smart life solutions company that connects and expands customers’ various spaces and experiences, rather than resting on its current position as the best home appliance brand that provides quality products,” said CEO Cho. “We will establish a brand-new LG by reinventing the way we work and communicate toward this goal.”

The CEO also highlighted the company’s financial objectives. “We will achieve Triple 7, which encompasses an average growth rate and operating profit of 7 percent or more as well as enterprise value to EBITDA ratio of 7,” said the CEO. “With the goal of raising sales from KRW 65 trillion last year to KRW 100 trillion by 2030, we will establish ourselves as a company that is properly recognized by the market and customers.”

Cho said LG will focus on the transition to the platform based service business model, acceleration of B2B areas and procurement of new growth engines based on competitive edge as three pillars to focus on customer experience. By 2030, the proportion of these three pillars in sales and operating profit is expected to increase to more than 50 percent.

The company plans to invest more than KRW 50 trillion by 2030 for the qualitative growth of the business, including the advancing of the business portfolio led by the three new growth engines. This includes an R& investment of more than KRW 25 trillion, facility investment of more than KRW 17 trillion and strategic investment of KRW 7 trillion.

The company is also accelerating the expansion of its B2B business, the CEO explained. LG’s rich understanding of customers as well as the know-how to communicate and empathize with customers that have been accumulated in the B2C business, which has seen continuous innovation over the past 65 years, will be fully expanded to commercial, mobility and virtual spaces.

Cho highlighted how LG is accelerating company-wide changes from corporate culture to brand communication at every customer contact point with the ultimate goal of becoming a brand that that warms the hearts of customers and puts smiles on their faces while enabling customers to feel the value and philosophy of Life’s Good. The company is also driving ESG management activities to fulfill its responsibilities as a global corporate citizen.

The 6th International Air Conditioning & Refrigeration Exhibition, Mega Clima Nigeria organized by Elan Expo was held on 11-13 July 2023 at Landmark Center, Lagos, Nigeria where LG Electronics a global leader in Heating, Ventilation and Air Conditioning (HVAC) solutions unveiled its latest innovation in air conditioning technology.

Heating, ventilation, and air conditioning (HVAC) systems have long been the cornerstone of indoor comfort, providing occupants of both residential and commercial buildings with temperature-controlled air. HVAC provides ‘thermal comfort,’ keeping inside temperatures and humidity levels within a range that is comfortable for humans. This range, which can vary significantly depending on the time of year, and various other factors, is key to people’s productivity and health while spending time indoors.

Recognized for advancing the limits of innovation in the air conditioning sector, LG showcased its 2023 line-up featuring residential and commercial air conditioners. The showcased models featured cutting-edge advancements in energy efficiency, air quality, and smart connectivity. From Dualcool Air Conditioners to the latest Packaged Unit, the exhibition provided a platform for industry expert, policy makers and tech enthusiasts to share knowledge, explore emerging trends and discover state-of-the-art products and solutions.

LG Electronics Commercial Air Conditioner Part Leader, Mr. Vijay Bakshi was elated about LG’s participation in the Mega Clima Expo 2023, the opportunity it afforded to meet several stakeholders in the HVAC industry. “Presenting our products at the Mega Clima Expo provided us with the chance to meet and discuss we several tech experts, business owners and partners who were amazed with the latest products we showcased this year, some of which will be available in the Nigerian market in the next quarter.”

The exhibition offered LG Electronics the chance to showcase its dedication to transforming the air conditioning sector through innovative technology, energy efficiency, and sustainability.

Attendees at the largest HVAC+R sector show in West Africa for residential builders, contractors, distributors, and other trade professionals who visited LG booth had a first-hand experience with the latest LG air conditioning technologies and award-winning products, like theLG Dualcool AC (Artcool & Gencool), Multi V5 & VS, and several Packaged Air Conditioners. Information on LG’s complete portfolio of air conditioning systems can be found at https://www.lg.com/africa/air-conditioners

LG HVAC systems offer builders and homeowners the comfort and convenience for year-round residential and light commercial heating and cooling needs. With an expansive offering of both ducted and duct-free options, from heat pumps to HVAC split systems, LG offers builders and architects the quality, performance and style that today’s homeowners expect. This includes the exclusive Art Cool™ line and the superior heating performance of LGRED° technology. Whichever LG solution they select, builders can benefit with LG’s trademark reliability and advanced technology, along with smart heating and cooling systems that fit the lifestyle of their customers.

....HARP ON TECHNOLOGY AS TRANSFORMATIONAL TOOL
....BEST PERFORMING STUDENTS GETS LG TV, OTHER DESERVING STUDENTS GET OTHER PRODUCTS


LG Electronics, a leading global technology company, reaffirmed its commitment to education by providing students of Dansol High School with valuable products and urged them to imbibe moral values and decent behaviours.

Speaking at the annual Leadership Summit/Press Day of Dansol High School, Agindingbi, Lagos, Digital Manager, LG Electronics West African Operations, Ms. Doris Onwuagba on the theme: SOCIAL MEDIA AS A TOOL FOR DEVELOPING GLOBAL LEADERS, said social media and other digital platforms have empowered people all over the world to communicate, share information, and transform their societies. “Any company which has a presence on Facebook, LinkedIn, YouTube, and Twitter, uses social media first to build its brand among customers and the public, but knows that use of these platforms can teach leaders lessons about interacting with others.”

Different speakers at the Dansol High School, Lagos, were optimistic that technology has become a significant tool to improve life, society and positively impact others despite the damning abuses the world has witnessed. They include; Navy Captain Aliyu Adams, Commissioner for Youth and Social Development, Lagos State, ably represented by Ms. Damilola Sonayon James and Social Media Content Creator, Ms. Isabella Solomon. They urged youths to be agents of social change even as they yearn for a good life.

In her address to the students, Executive Director, Dansol Christian Mission, Mrs. Omotara Olanitori told the students to understand all they have been taught and try to make the school proud. She also thanked the sponsor, LG Electronics for the prizes given to the students. “The children's award is determined by how well they did in school and our goal is to raise a complete child.”

LG Electronics distributed a range of cutting-edge products to well-deserved students. The products include; LG TV, Soundbar, Refrigerator, and Microwave Oven. Presenting the gifts to the students for their academic excellence, Public Relations Manager, LG Electronics West African Operations, Mr. Moses Osime said, "We believe that every student should have equal opportunities to succeed in their education and by providing students with our innovative products”. The Press Day event marked an important step in LG Electronics' ongoing efforts to support students and promote educational equality. Through initiatives like these, LG demonstrates its dedication to making a positive impact in communities nationwide.

LG Electronics' commitment to education extends beyond product donations. The company has been actively involved in various educational initiatives globally, including partnerships with educational institutions, scholarship programs, and digital literacy campaigns. By combining technological innovation with a focus on education, LG aims to contribute to the development of future leaders and foster a more knowledgeable and connected society, he said.

Former Commissioner for Youth and Sports Development in Lagos State, Segun Daodu, represented by Damilola Sonayon James said “Social media is a direct and indirect channel of communication, depending on the intention behind it. We are living in a world with decent technology. It has changed a lot of things – how we relate with one another in the entertainment industry, communication and relationships, even the economy, and the vocation system.

“As leaders, we must live with the right narrative. Use social media to better your life, showcase your skills and talents and improve on your immediate environment to positively impact the social life of others.”

“I urge young people to begin to see how they can explore social media in a constructive way, in a more intentional way so that they have something they are driving at, as opposed to using it to consume. They should use social media to influence, impact and change narrative of how Nigeria is perceived of today,” she said.

The students made several presentations in spoken word, Choreography and debate alongside invited schools, after which Dansol High School’s cultural troupe mesmerized the audience with an energetic dance display.

For more information about LG Electronics, please visit https://www.lg.com/africa

...Calls for Global Action to Beat Plastic Pollution

[Lagos], [June 5th] – Global Consumer Electronics Leader, LG Electronics joined the rest of the world in commemorating this year’s World Environment Day by mobilising members of its staff to participate in the #beatplasticpollution. World Environment Day, held annually on June 5, puts a spotlight on the pressing environmental challenges of our times, and is a great opportunity for people all around the globe to discuss efforts to protect and restore the Earth.

This year, the focus is on beating plastic pollution, a critical environmental challenge that threatens the health of our oceans, wildlife, and even human well-being. In line with the United Nations' theme for World Environment Day 2023, "Beat Plastic Pollution," governments, organizations, and individuals worldwide are joining forces to combat this growing menace.

Plastic pollution has reached alarming levels, with an estimated 8 million metric tons of plastic waste ending up in the world's oceans each year. Single-use plastics, such as bottles, bags, and straws, are major contributors to this crisis, taking hundreds of years to degrade and causing irreparable harm to marine life.

Speaking at this year’s World Environment Day celebration, Managing Director, LG Electronics West Africa Operations, Mr. Dong Youn Kim said, World Environment Day provides an opportunity for global citizens, governments, and businesses to unite and take decisive action against plastic pollution. It encourages everyone to rethink their consumption patterns, embrace sustainable alternatives, and demand stricter regulations on plastic production and disposal.

“This is what has informed us as a company to embark on this cleaning exercise in order to address the issue of environmental degradation in the society to mark the world environment day. This is the reason why we continuously design products that would meet world environment standard thereby helping our teeming consumers experience cleaner and greener lifestyle. Let me reiterate that people all over the world need to engage more in activities that will help safeguard the environment and the inhabitants, on that note I say happy World Environment Day.”

On her part, the CEO, Greenhill Recycling, Mariam Lawani said, she is pleased to work with LG Electronics on this project and also advises other stakeholders to follow suit. “On World Environment Day, we call upon individuals, communities, businesses, and governments to take a stand against plastic pollution. By making conscious choices and implementing sustainable practices, we can make a significant impact on our environment. Together, we have the power to preserve our planet for future generations.”

The cleaning exercise took place at Nigeria Army Shopping Complex, The Arena in Lagos State. The clean-up was informed by this year’s global theme #beatplasticpollution. It is aimed at creating more nature friendly environment which will on the long run guarantee a sustainable environment. The event was well-attended and those present included staff of LG Electronics Nigeria, Members of Solution 17 and Greenhill Recycling, who all came out in their numbers to actively participate in the exercise.

LG has adopted the use of a new composite fiber material that helps reduce product weight. Additionally, the packaging used for the latest LG OLED TVs is made for recyclable materials and features single-color printing to further save on energy and resources. The LG Soundbar line-up also reveals the company’s dedication to environmentally-conscious design. Its sophisticated audio solutions utilize reused and easily recyclable materials, consume only a small amount of power when in use and ship in sustainable packaging. And to top it off, every 2022 LG Soundbar model has received SGS Eco-Product certification in recognition of their environmental impact. LG has prioritized sustainability for healthy and better lifestyle. AI DD™ detects the weight and fabric softness of each wash, and calibrate the optimal wash cycles, providing 18% more fabric protection. Steam™ technology featured in LG clothing care appliances harnesses the natural power of steam to eliminate the fabric stains and the bacteria. Using lower GWP refrigerant3, DUAL Inverter Heat Pump™ meets the sustainable use of resources as well as protects garment from damage with low temperature heat pump technology.

World Environment Day serves as a reminder for LG to reaffirm its commitment to environmental stewardship and continue developing innovative solutions that contribute to a more sustainable future. For more information about LG Electronics, visit https://www.lg.com/africa

According to https://www.lg.com/africa/audio/lg-xl7s, mention five (5) places where the LG XBOOM XL7S Speaker can be used and stand a chance to win LG LK72B Audio system.

Thank you all for taking time to share your sweet LG Audio memories/experiences and today two winners have emerged and they are:

Peeps

Outdoorrunner

Kindly share your email id with me so as to contact you guys.

Congratulations

… Rita Dominic, Mai Atafo & other stars bring altitude level of coolness to LG Styletitude

It was an evening of glitz and glamour in an atmosphere of altitude level of coolness as Global Electronics giant, LG hosted the LG Styletitude event.

The event which had in attendance LG Air Solutions Ambassador, Rita Dominic, Fashion Icon Mai Atafo, celebrated Interior Designer Jennifer Chukwujekwe, Celebrity Chef, Chef Fregz as well as Media personalities Kaylah Oniwo, Samuel Otigba, Oscar Oyinsan and a host of other style icons and celebrities.

Beyond the style showcase, a key focus of the event was the LG Art Cool and LG Dual Cool Premium air conditioners which have been critically acclaimed to be the most stylish air conditioner globally especially with the way they accentuate spaces where they are used be it residential or commercial.

Speaking on the objective of the LG Styletitude event as well as what consumers stand to enjoy with the LG Art Cool and LG Dual Cool Premium, Managing Director of LG Nigeria Mr. Kim Dong Youn said the event was put together to celebrate style and functionality which are the qualities of the air conditioner and to also showcase the qualities that set them apart in the air solutions industry.

The LG Styletitude has set the bar in using unconventional means to communicate style and its intersection with functionality in creating a space that is both fashionable and comfortable at the same time.

The LG Art Cool air conditioner is designed for your premium and stylish life. Its minimal and astute appearance will well be harmonized with all kinds of spaces in your home interior design. The LG Dual Cool Premium air conditioner controls the direction and the intensity of the wind and you can use the remote control to direct the wind only where necessary. It has Dual Ice Cooling and Energy Saving making its Ice cooling faster with 4℃ lower wind and Dual cooling that can save energy by operating only one when you are alone.

The evening was spiced with good music, dance performance, great food and lots of networking even as 3 guests were gifted with LG air conditioners.

You can order the LG Art Cool and LG Dual Cool Premium air conditioners via https://www.lg.com/africa/residential-air-conditioners/lg-s4-q12jartb & https://www.lg.com/africa/residential-air-conditioners/lg-F4-W24MPWY0

Increasing Customer Satisfaction with skilled Customer Service Agent & Technicians

In recent years, the idea of the customer experience (CX) has gained prominence in the media, in academia, and across a range of industries. Several businesses have even changed the names of their divisions to reflect the phrase. This is to be expected given that, as we've seen over the past few years, delivering a high-quality CX has become essential to an organization's capacity to succeed and expand.

Good service is one of the most crucial variables that affects customer happiness and loyalty, and it's a crucial part of a brand's reputation, especially in the last mile of a customer's journey, as anybody who has dealt with customers will confirm. But, with the pressure to attract new consumers in today's fiercely competitive market, it can be difficult to ensure that existing clients are well-cared for.
The key to developing unique CXs that produce priceless memories when interacting with a company or purchasing a product is to fully comprehend client wants remarked Park Kyeong-Taek, Head of Service, LG Electronics West African Operations. “Regardless of their cultural or geographic origins, LG's products are designed to connect and empower individuals from all walks of life."

As a result, we have discovered through our journey that satisfying the demands of our clients requires an understanding of cultural diversity. Our ability to design products that both meet and surpass the expectations of our varied consumer base has improved as a result of this, he claimed.

Most businesses consider touchpoints—the distinct transactions through which customers engage with various aspects of the company and its offerings—when they concentrate on the customer experience. It displays structure and responsibility and is fairly simple to include into operations. Businesses try to make sure that whenever customers encounter with their product, customer service, sales personnel, or marketing materials, they will be satisfied with the experience. But, this compartmentalized attention to specific touchpoints ignores the bigger—and more significant—picture, which is the customer's whole experience. You can only start to grasp how to meaningfully increase performance by considering the customer's experience through his or her own eyes—along the entire trip taken.

Customer cover a wide range of activities that take place before, during, and following an interaction with a product or service. Journeys can be long, stretching across multiple channels and touchpoints, and often lasting days or weeks. Taking a long period of time to repair a product or awaiting parts for such products, even a product that is obsolete. We’ve discovered that organizations that fail to appreciate the context of these situations and manage the cross-functional, end-to-end experiences that shape the customer’s view of the business can prompt a downpour of negative consequences, from customer defection and dramatically higher call volumes to lost sales and lower employee morale. In contrast, LG Service offers the finest experience for the customer throughout the entire process to increase customer satisfaction, improve sales and retention, reduce end-to-end service cost, and strengthen employee satisfaction.

From LG Customer perspective, our service has been appreciated right from the start of customer’s need either walk-in or online to the last mile. The touchpoints of our customer’s journey are based on the following approach, sales, marketing, product and customer service.

Most often than not, all customers during Sales are briefed with the Insurance policy on LG products. Every customer can attest to the fact that it is the best decision while purchasing a new product, as it offers customers cover against fire and accidental damage to electronics purchased from any of their outlets. To avail this cover, the customer has to pay only 3% of the product cost as Insurance premium, which is charged at the point of purchasing the product. At the time of repair or replacement of damaged item, 20% cost will be borne by the customer while Zenith Insurance will cover the remaining 80%.

LG approach towards Marketing ensures customers are provided constantly with how-to tip & tips, video tutorials and manuals on social media on how products are being maintained and cleaned.

Any manufacturer’s product warranty has limits and generally only applies to the original purchaser. LG Product comes with 2 & 10-year warranty on product and compressor respectively. LG Electronics guarantees free repair service to its products within the warranty period through its Authorized Service Centers. The warranty covers only the defaults, manufacturing or quality problems. Any damage link to external factors such as: Bad manipulations, in case of fire, lightning, improper use, unstable voltage or any act of God is not covered under warranty.

LG is well known for its home appliances and entertainment products. From televisions and audio to air conditioners and Refrigerators to washers and dryers, many households across the country have LG products scattered throughout their homes. Whether you have questions about a specific product, your warranty, or have another reason to contact LG Customer Service, it comes easy as steps have been taken to make your journey as relaxed as possible. There are a few different ways you can contact LG customer service and whenever you contact them directly, it is always important that you have any pertinent information readily available--this could include your personal information, receipts, warranty information, product serial numbers, phone numbers, etc. Having information available for customer service makes it easier to look into your account to answer questions.

No matter how effectively a business is handled or how excellent you think its products are, problems are inevitably going to arise. Going through the appropriate customer support channels can frequently help you resolve issues with an LG product, warranty, or other services. Or at the very least inform the business of any problems that need to be fixed. Customer care representatives of LG can be reached at a toll-free number, 080098115454, from Monday through Saturday. They can also be accessed for Whatsapp chat at 08058899908 to quickly resolve issues.

Any LG appliance repairs can be carried out swiftly and easily by skilled technicians. No matter if you select carry in or in-home service, you can rely on product repairs to be completed in 24 to 48 hours.

To know more about LG Service, kindly visit https://www.lg.com/africa/support to get the necessary information you need.

…Hosts First Edition of Its Women’s Summit and launches Insider Community

In celebration of Women's Month, a combination of Women’s & Mother day, global electronics giant LG hosted its first Women’s Summit in Lagos on Saturday, March 25th, 2023, bringing together industry executives, healthcare professionals, ESG experts, customers, and other key stakeholders for a national discourse.

During the event, Mr. Dong Youn Kim, Managing Director, LG Electronics West Africa, urged women to focus on their health and general well-being by eating healthy foods and adopting tech-driven consumer electronics devices that would make their lives easier.
While delivering his address, he stated that the company's decision to organise the Women Summit was to establish a platform for women to interact, learn, and be inspired by the experiences of seasoned professionals from all backgrounds.
He then announced the launch of the LG Insider Community, an online female organisation that would bring together like-minded women who prioritise health and fitness. "From the community, they would receive fantastic lifestyle content, access to exclusive discounts and promotions, exclusive events, and much more," he said.

“Happiness is the highest form of health”, he retorted. "Happiness will come only when we are healthy and fit. But today we live in a world where we value things more than people, work more than family, food more than health and status more than life. We rush after money and social status, and we forget about our health. What’s the value of life if we don’t live healthy and stay fit. This absurd attitude has ruined many lives and it will continue to do so unless we open our eyes and see the reality", the LG Boss said.

Commenting on LG's commitment to health and wellness products, Mr. Brian Kang - General Manager, Home Appliances Division, LG Electronics, said "technology and innovation have the potential to play a transformative role in the health & wellbeing of everyone seated. At LG, the health of everyone is paramount, hence the incorporation of innovative features such as hygiene technology in LG Washing Machines, Refrigerators, Styler and Air Conditioners.

"At the core of LG Washing Machine and Styler is the TrueSteam™ technology which eliminates over 99.9 percent of the germs and bacteria found in clothing to keep one’s wardrobe hygienically clean, while the UVnano™, a breakthrough that represents the future of personal care, an innovative sanitization technology works to eliminate 99.99% of harmful germs in just a few minutes using ultraviolet light in LG InstaView Refrigerator and Artcool Air Conditioner", he stated.

He added that the outcome of the LG Women Summit will be part of its public awareness campaign and form part of further conversations the online female forum, LG Insider Community.

The summit, themed "All-Round Health & Wellness," had Dr. Mories Atoki, the Chief Executive Officer of the African Business Coalition for Health (ABC Health) as the keynote speaker. She spoke on the topic 'Intersection of Personal Health and Professional Life’. There were also two panel discussions during the event. The first panellists steered conversation on 'Promoting Holistic Health and Wellness: Integrating Nutrition, Mental Health, Women's Health, Family Health Strategies, and System Regulation,' and the second panellists talked about 'Empowerment through Career Development and Entrepreneurship.'

For more information, kindly visit https://www.lg.com/africa/home-appliances

Do you know LG Sound Bars produce top-notch sound?

Do you know they take little space but produce big sound?

Share your sweet LG Audio memories/experiences and stand a chance to win LG High Power Sound Bar

Hurry Now, LG SH7Q (800W) and SNH5 (600W) Sound Bars are up for grabs.

Use the hashtag #NEEDitOWNit at the end of your story

For more information, kindly visit:
https://www.lg.com/africa/audio
https://www.instagram.com/p/CoJ1iJNsu5P/
https://www.instagram.com/p/CoH87a4t5kt/

Good luck!

…Own the best Kitchen in this Holy Month with LG Refrigerator and NeoChef Microwave

As Muslim Faithful all over the world celebrates the Holy Month, family, food, culture and traditions are key elements that are of central focus. Cravings for a hearty, warm, and well-prepared meal becomes the families delight. Ramadan is the ideal time for families to come together and create memories at home, whereby people enjoy mouth-watering dishes prepared with a variety of ingredients that include dates and fruits, various meats, rice and bread and more. Homemakers cook up the most decadent meals for their family and friends to enjoy during Iftar or Suhoor and now with smart technology, they can be confident that their meals not just look and taste delicious, but are extremely healthy as well.

“Technology has evolved exponentially, even in the kitchen, providing homemakers with smart appliances that are eco-friendly, accessible and can cook up an exceptional meal. We are pleased to offer our latest smart home appliances in the region and provide the tools necessary for consumers to embrace a healthy lifestyle,” said Mr. Brian Kang, General Manager, Home Appliances, LG Electronics West African Operations.

This Ramadan, get the help of these LG Electronics (LG) soldiers in your kitchen for the most seamless preparation support.

Knock Twice to see Inside – The Best REF Ever
Over a million customers choose LG's iconic InstaView Door-in-Door refrigerator world-wide. This success can be attributed to the remarkable progress the company has made in the last couple of years by delivering products that promotes better hygiene and impeccable style with proven fresh food technologies.

A great meal always starts with great ingredients, and keeping your ingredients fresh, healthy and tasty is what the LG InstaView Door-in-Door™ Refrigerator does best. Its sleek 33-inch glass panel which enables the family to peek into the refrigerator with a simple gesture of knocking twice. There is no need to open the refrigerator door to know what is inside, which means you reduce cold air loss by up to 41 percent and keep your ingredients fresher for longer. The Door-in-Door feature puts milk, yoghurt, juice and snacks within easy access, again, without ever having to open the main fridge door. https://www.lg.com/africa/instaview-door-in-door-refrigerators

LG Electronics boasts of several Refrigerators, from Top Freezer, Side by Side to One Door Refrigerator, the list is endless with top of the mind features such as; Hygiene Fresh+™ - Minimize bacteria and odors, maximize freshness, LinearCooling™ reduces temperature fluctuations, locking in the flavor of fresh, with ThinQ™, you can control and diagnose your refrigerator by your smart phone, the Express Freeze option which enables user speed up ice production, chill drinks faster, and better freeze foods and deserts.
All these features allow families to prepare for Ramadan with fresh fruits, vegetables and other essentials, without the fear of them spoiling, thanks to LG’s smart, consumer-centric technologies. https://www.lg.com/africa/refrigerators

Delicious, Healthy, and On-The-Go with LG Microwave Ovens
One such technology is the ergonomic NeoChef™ that features a simplified intuitive control interface to streamline operation and a range of hygiene-enhancing features such as Anti-Bacterial EasyClean™ that help users keep their ovens as clean as possible.

The NeoChef™ also packs a number of customized features designed to increase cleanliness and streamline the cooking experience. The Anti-Bacterial EasyClean™ Coating makes cleaning the microwave interior simple and straightforward. The microwave’s interior can be thoroughly cleaned twice as fast and with half the effort required for conventional microwaves. In fact, it takes just three wipes to thoroughly clean the NeoChef™ while conventional microwaves typically require seven. The coating also makes it harder for dangerous contaminants to take root, eliminating 99.99 percent of harmful bacteria.

In addition, the NeoChef™ can be used for melting ingredients such as chocolate or cheese and precisely preparing a variety of foods with its specialized settings. LG’s advanced microwave can even be used to make healthy, lactobacilli-infused yogurt more quickly than most home yogurt makers. The microwave’s Healthy Fry feature is even capable of preserving the distinct taste of each dish while making them healthier, with less oil and 72 percent less fat.

Smart cooking provides user-centric solutions in the kitchen for both homemakers and chefs – whether it is for the holy month of Ramadan or any day of the week during the year, smart cooking is all set to redefine the future in relation to cooking healthy meals and saving money.

When it comes to preparing dishes for iftar, Microwaves can also help homeowners cook with greater efficiency. LG’s NeoChef Microwave (Model: MH8265CIS helps keep your meals in the perfect temperature for smooth and satisfying consumption. A lover of confectioneries? This 2 in 1 microwave oven makes it possible for you to carry out your small-scale home baking. Featuring the company’s Smart Inverter technology, providing precise cooking power. With precise temperature control, it can cook, reheat and defrost food faster and more evenly than ever.

The NeoChef reduces cooking time for dishes, with up to 1200W of power. From heating up milk for the children up to 1.6 times faster than conventional microwave ovens, to popcorn for the family to enjoy whilst watching a series 1.5 times faster, the NeoChef microwave provides newfound speed and reliability. With just one appliance, users can even fry food and make homemade yogurt. https://www.lg.com/africa/cooking-appliances/lg-MH8265CIS

Do you love the sound quality of your current system or is it lacking?

Maybe you've had it for years and it's time for an upgrade. Whatever your experience is, we want to hear about it.

Share your story with us and you could be the lucky winner of a brand new audio system.

We will select two lucky winners at random from all eligible entries on the 5th of April, 2023

So what are you waiting for? Share your audio experience in the comments below and you could be the lucky winner of a brand new LG audio system.

For more information, kindly visit:
https://www.lg.com/africa/audio
https://www.instagram.com/p/CoJ1iJNsu5P/
https://www.instagram.com/p/CoH87a4t5kt/

Good luck!

Complete your new home with us by winning exciting prizes and new product introduction

Announcing the next phase of its groundbreaking Fresh Start Initiative Campaign, LG Electronics Nigeria has highlighted proofs-of-concept for innovative technologies and business ideas that will pave the way to a more environmentally friendly, accessible and connected future in the Home Appliances division for the new year.

General Manager, Home Appliances Division, LG Electronics West African Operations, Mr. Brian Kang said the Fresh Start Initiative reflects the vision, strategy and purpose of today’s LG, which reinforces our focus on innovation and collaboration to create a long-lasting value for consumers while helping them address their most pressing business issues.

Showcasing the Home Appliances, their features, innovative technologies and benefits, LG Home Appliances Brand Ambassador, Ms. Rita Dominic gave insights on the everyday usage of the kitchen appliances. Outlining every home appliance category, she said, every well-equipped kitchen is never without a refrigerator that’s important for keeping foods fresher and lasting longer, with the bonus of making sure all nutrients are kept intact.

LG will be showcasing its 2022 new Freezers in the Nigeria Market in few months’ time and it is an upgrade of what they have presently. The new model delivers a more sustainable kitchen with LG’s 10-year warranty on its Compressor™, an upgraded internal compartment and the company’s cutting-edge ‘freshness’ technologies, including LinearCooling™

Likewise, no proper household is complete without a Microwave to prepare warm meals and produce oven-fresh baked goods for the family. On Washing Machine, upgrade your Laundry with a high efficiency washer from LG. They are also releasing new top load washer and dryer models to offer consumers an array of options to suit their laundry needs. These latest laundry solutions feature LG's exclusive TurboWash® 360° and TurboSteam™ technology along with a variety of tech-forward features to make laundry routines effortless.

More exclusive treats, prizes!

Until January 31st, catch the Fresh Start Prizes! To qualify, all you have to do is
click the link in the bio of Rita Dominic on her Instagram page https://www.instagram.com/ritadominic/ and register to win cool LG products. Stay connected with www.lg.com/africa for more interesting news and information to be shared to all loyal fans of the LG brand.

The LG Brand Differentiation – LG is not any other brand
Contrary to the opinion that the LG brand has an associated brand, a growing myth in the electronics world is that South Korean electronics company, LG and some other brands are the same, in some of the other tales, you will hear that LG acquired other brand to produce and market low-budget appliances to their mid-income customers. But the simple truth is that LG does not own another brand and they are from other countries.

Featuring Brand-new OLED Models, Expanded Portfolio of Ultra-lightweight LG gram Laptops Is Designed to Meet the Diverse Needs of Today’s Consumers

LAS VEGAS, Jan. 3, 2023 — LG Electronics (LG) is introducing an expanded LG gram lineup, which offers more diversity than ever thanks to the arrival of the exciting, new gram Ultraslim and gram Style, at CES 2023. LG gram continues to provide both power and portability, packing premium specs into sleek, ultra-lightweight form factors delivering take-anywhere convenience and exceptional user experiences.

LG gram Ultraslim
Headlining the LG gram showcase at CES 2023 is the brand-new LG gram Ultraslim (model 15Z90RT), the thinnest gram model yet. A laptop designed for users seeking supreme portability, the Ultraslim has an ultra-light weight of just 998 grams and a depth (when closed) of only 10.99 millimeters; around the same thickness of a smartphone or notepad. Even though it is the most svelte gram in the 2023 lineup, the 15Z90RT still supplies impressive image quality and processing power, packing a 15.6-inch OLED display with Anti-glare Low Reflection (AGLR) coating and Intel®’s 13th Gen Raptor Lake chip with Performance Cores (P-Cores). Further enhancing the excellent portability of the new model is the inclusion of an ultra-compact adapter.

LG gram Style
LG gram Style laptops, offered in 16- and 14-inch versions (models 16Z90RS and 14Z90RS) have been created for people who love to express their unique style wherever they go. Both gram Style models sport an elegant glass design that makes each of the available color options shine and shift dynamically; moving and changing depending on the light and angle. The focus on design continues inside the new grams where a ‘hidden’ haptic touchpad with soft LED backlighting illuminates at the user’s touch.

Despite the attention to aesthetics, LG gram Style laptops deliver far more than just good looks. Each has a 16:10, OLED Anti-Glare Low Reflection display with a high refresh rate, and features an Intel 13th Gen Raptor Lake P-Core CPU and a Gen4 NVMe™ solid-state drive (SSD). Like all other models in the diverse 2023 gram lineup, the 16Z90RS and 14Z90RS support Thunderbolt 4 and HDMI connectivity, and offer atmospheric audio with Dolby Atmos, which is new to LG gram this year.

Along with the new-for-2023 Ultraslim and Style, this year’s lineup features new gram 17, 16, 15 and 14 laptops (models 17Z90R, 16Z90R, 15Z90R and 14Z90R); each providing the brand’s signature combination of strong performance and light, compact design. Great for productivity and entertainment, the latest 17- and 16-inch grams are equipped with an NVIDIA GeForce™ RTX 3050 4GB Laptop GPU, Intel’s 13th Gen Raptor Lake P - Core CPU, and a Gen4 NVMe™ SSD. Each of the new models weighs in at less than 1.45 kilograms – despite having a large battery that can handle more than 20 hours of video playback on a single charge – and comes with the same conveniently compact adapter included with the gram Ultraslim.

LG’s newest grams also boast superb picture quality, with all models employing an IPS panel with anti-glare coating. New for this year, variable refresh rate (VRR) support will enable LG gram users to enjoy seamless, tear- and stutter-free graphics when gaming, while the arrival of Dolby Atmos will deliver immersive audio that helps bring movies, music and games to life.

LG gram 2-in-1 and +view for LG gram also welcome upgraded models for 2023. The new 2-in-1, which comes in 16- and 14-inch sizes (models 16T90R and 14T90R), gives users the freedom to switch from laptop to tablet, or vice versa, whenever they choose. Along with its 4-way super-slim bezel design and sturdy yet slim aluminum frame, the latest ‘convertible’ gram boasts a suite of pre-installed notetaking and drawing applications optimized for use with the LG Stylus Pen (Wacom AES 2.0). Meanwhile, LG’s portable monitor, +view for LG gram (model 16MR70) lets users double their screen real estate and enjoy easier multitasking wherever they go. Enhanced for the new year, the latest version of LG’s portable screen solution features dual USB Type-C™ ports, enabling users to connect to two devices simultaneously and enjoy the convenience of two-way power delivery.

“Welcoming the arrival of the brand-new gram Ultraslim and gram Style, the 2023 LG gram lineup gets even more diverse,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “A leading brand in the ultra-lightweight laptop market for the last decade, LG gram will continue to introduce new form factors to meet the changing needs and tastes of consumers worldwide.”

Visitors to CES 2023 in Las Vegas from January 5-8 can experience the latest LG gram products at LG’s booth (#15501, Las Vegas Convention Center). The new LG gram lineup will be launching globally starting from next month in Korea.

Specifications:
　 LG gram Ultraslim
(15Z90RT) LG gram Style
(16Z90RS) LG gram Style
(14Z90RS) LG gram 2-in-1
(16T90R) LG gram 2-in-1
(14T90R)
Display
Size 15.6-inch 16-inch 14-inch 16-inch 14-inch
LCD FHD
(1,920 x 1,080) OLED WQXGA+ (3,200 x 2,000) OLED WQXGA+ (2,880 x 1,800) OLED WQXGA (2,560 x 1,600) Touch IPS Display,
Corning®
Gorilla Glass®
Victus® WUXGA (1,920 x 1,200) Touch IPS
Display, Corning®
Gorilla Glass®
Victus®
Brightness (Typ.) 400nit 400nit 400nit 350nit 350nit
Refresh Rate 60Hz 120Hz 90Hz 60Hz 60Hz
Weight 998g 1,230g 999g 1,480g 1,250g
Size 356.0 x 227.45 x 10.99
-12.55mm 355.1 x 241.3 x
15.9mm 311.6 x
213.9 x
15.9 mm 356.6 x
248.3 x
16.95mm 314 x
219.5 x
16.75mm
Battery 60Wh 80Wh 72Wh 80Wh 72Wh
CPU Intel 13th Gen Raptor Lake P(28W) Core
GPU Intel Iris Xe Graphics
Memory 8GB / 16GB / 32GB LPDDR5
Storage 256GB / 512GB / 1TB (Gen4 NVMe™)
Speakers 2.0W x 2 3.0W x 2 2.0W x 2 2.0W x 2 2.0W x 2
Durability MIL-810H Military Standard
I/O Port 2x Type C (TBT4, PD), 1x Type C (PD), H/P 2x Thunderbolt 4, 1x USB 3.1, Micro SD, H/P 2x Thunderbolt 4, 1x USB 3.2,
Micro SD, H/P
Software LG Smart Assistant
LG Glance by Miramet-rix®
PCmover Professional,
OLED Care LG Smart Assistant,
LG Glance by Mirametrix®,
PCmover Professional LG Smart Assistant
LG Glance by Mirametrix®,
PCmover Professional,
Wacom notes,
Bamboo Paper
LG Pen Settings
Webcam FHD IR Camera
Accessory - - - LG Stylus Pen (Wacom AES 2.0 & WGP)
USB-C to HDMI adapter

With LG’s Latest TV Technology, Updated webOS and Enhanced Personalization Features, New LG OLED evo is Ready to Impress

LAS VEGAS, Jan. 2, 2023 — LG Electronics (LG) unveiled its 2023 TV lineups, headlined by its most advanced range of OLED TVs yet. With premium self-lit picture quality, powerful image processing technologies, and an enhanced webOS platform offering even more smart features and services, the company’s latest OLED TVs elevate the viewing experience as only LG OLED can.

A decade after introducing the world to the first-ever large screen OLED TV, LG continues to lead the premium TV market. The company’s cutting-edge OLED TVs have been recognized at the CES Innovation Award for 11 years in a row, and have kept evolving over time to deliver ever-greater value to consumers. LG OLED is renowned for its exceptional picture quality, producing vibrant, accurate colors with deep blacks, and an infinite contrast ratio for images that are remarkably lifelike.

In addition to realizing more immersive viewing experiences, LG’s self-lit technology has enabled the company to create unprecedented, visually-stunning TV form factors, including market-firsts such as the rollable LG SIGNATURE OLED R, and the bendable LG OLED Flex. A double honoree at the CES 2023 Innovation Award, LG OLED Flex won Best of Innovation in the Gaming category.

Spearheading LG’s 2023 OLED lineup are the latest Z3, G3 and C3 OLED evo series TVs. These upgraded, new models provide higher brightness and color accuracy as well as amazing clarity and detail thanks to the precision and performance of LG OLED evo technology and the new α9 AI Processor Gen6.

The latest Alpha series processor utilizes LG’s most sophisticated AI-assisted Deep Learning tech to ensure outstanding picture and sound quality. AI Picture Pro now offers improved upscaling for better clarity, and enhanced dynamic tone mapping, which helps reveal the depth and detail in every frame. AI Picture Pro also integrates a picture processing technology that detects and refines important objects, such as people’s faces, to give them a more lifelike HDR quality. In addition to fine-tuning image reproduction, the α9 AI Processor Gen6 powers LG’s AI Sound Pro; a feature that helps viewers get swept up in the onscreen action by delivering virtual 9.1.2 surround sound from the TVs’ built-in speaker system.

Another significant upgrade applied to this year’s OLED evo G3 series is LG’s Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent. Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images.

LG’s 2023 G3 OLED evo models also boast an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design.2 Leaving no visible gap when wall mounted, this year’s models bring style and effortless elegance to the living room.

Also, LG continues to leverage its technological leadership not just to create products and services for a better life. 2023 LG OLED TVs are designed to be kinder to the environment, from production all the way through to disposal creating sustainable cycles. LG OLED TVs have no backlighting unit, meaning each TV requires fewer materials to produce than a conventional LED TV. They also employ many components made from recycled plastics, and are even shipped in eco-packaging made from recyclable materials and featuring single-color printing. Easier on viewers’ eyes, all of LG’s 2023 model OLED TVs have been certified low blue light by TÜV Rheinland, and flicker-free by UL Solutions.

LG OLED is also introducing a refreshed, more personalized user experience in 2023. Featuring the latest version of webOS, this year’s models present All New Home, a redesigned user interface (UI) that offers a wealth of personalization options and more convenience than ever. The new ‘Quick Cards’ offer users easy access to the content and services they use the most – all grouped into logical categories such as Home Office, Gaming, Music, and Sports. LG’s more advanced webOS makes it easy for everyone using the TV to enjoy personalized recommendations tailored to their own preferences which are determined based on viewing history and viewing habits.

Furthering the personalized user experience on LG OLED TV is AI Concierge, which provides each user with a curated list of content choices based on their past usage and search inquiries, and provides a selection of trending content for them to browse.

Designed for first-class home cinema experiences, LG OLED TVs continue to support the image- and audio-enhancing capabilities of Dolby Vision and Dolby Atmos. What’s more, this year’s LG TVs offer seamless integration with the latest LG soundbars, delivering outstanding multi-channel surround sound with IMAX enhanced quality powered by DTS:X. LG TV and soundbar also combine to offer the WOW Orchestra feature, which takes advantage of both products’ audio channels to produce stronger, more immersive sound.

As one would expect, LG’s 2023 OLED models support a wide range of features compliant to HDMI 2.1a. They are also the first TV sets to be certified by the HDMI organization for the recently announced Quick Media Switching VRR (QMS-VRR). QMS-VRR can eliminate the momentary ‘black screen’ that sometimes occurs when switching between content played from different source devices connected via the TV’s HDMI 2.1a compliant ports.

The ultimate gaming displays, LG’s self-lit OLED TVs boast a 0.1 millisecond response time, low input lag, up to four HDMI2.1a compliant ports. LG OLED TVs are also equipped with the Game Optimizer, allowing users to quickly select and switch between gaming-specific features, such as game-genre display presets. Settings for G-SYNC® Compatible, FreeSync™ Premium and variable refresh rate (VRR) are easily accessible from the Game Optimizer as well.

LG’s state-of-the-art 2023 OLED TVs will be on show during CES 2023 from January 5-8 at the company’s booth (#15501, Central Hall, Las Vegas Convention Center). Keep up with all of LG’s exciting announcements at CES by following #LGCES2023 on social media.

Company’s Promise for the Future and Innovations for the Planet and People

LG Electronics (LG) has been recognized for the technological and design excellence of its latest lifestyle solutions, earning more than two dozen CES® 2023 Innovation Awards, including three coveted Best of Innovation Awards for LG OLED in the computer peripherals, gaming and video display categories.

Bestowed every year by the Consumer Technology Association (CTA) – the organization behind CES, the world’s largest annual consumer electronics tradeshow – the CES Innovation Award program recognizes innovative consumer products and services across a multitude of device and technology categories.

Of the 28 honors LG will receive at CES 2023, 10 went to LG OLED TVs, marking the 11th consecutive year that the company’s self-lit TVs have received CES Innovation Awards. LG OLED TVs, known to offer a variety of viewing experiences to consumers with its diverse innovative form factors, are prized by consumers worldwide for their exceptional picture quality, which delivers vibrant, accurate colors, deep blacks and infinite contrast.

Other new line of minimalist-design appliances to be introduced in CES 2023 includes, washer and dryer.
Taking a ‘back to basics’ approach, the new range focuses on the essence of each appliance, removing all unnecessary design elements to deliver a timeless, minimalist aesthetic. The distinctive, durable products also reflect LG’s strong commitment to sustainability, featuring recycled materials inside and out and requiring fewer parts and less energy to make than conventional appliances.

Aligned with LG’s goal to continuously reduce environmental impact across all areas of operations, the stylish, new products have been designed with sustainability in mind. By lowering the number of components and printed elements used, LG’s minimalist-design appliances take less time, use fewer resources and require less energy to manufacture. Each model in the new range also features internal and external parts – and ships in packaging – made from recyclable materials.

The new range, which includes a refrigerator, washing machine, dryer, oven range and dishwasher, is also a part of LG’s innovative upgradable appliance lineup, meaning users can add new features to the products via the Upgrade Center in the LG ThinQ app.

LG Electronics (LG) has announced the global launch of its LG ThinQ™ UP upgradeable home appliances including refrigerators, washers, dryers, oven ranges, and dishwashers. Able to adapt to the unique needs and changing lifestyles of each customer, LG’s appliances enable users to enjoy new features and functions without having to make any additional purchases. Launched in South Korea in January, 2022, LG ThinQ UP will begin rolling out internationally starting from March, 2023, in the U.S., with availability in other key markets to follow.

Built around the customer-centric concept of Evolving with You, LG ThinQ UP appliances can incorporate new features throughout their life – providing more value to users, over time. LG will continuously develop easy-to-install software updates and hardware add-ons, delivering specialized options and new conveniences based on the usage patterns and suggestions of ThinQ UP appliance owners.

LG Electronics (LG) will be putting the spotlight on its continuing commitment to sustainability at CES 2023, showcasing its ESG vision and latest, impactful innovations in an exclusive exhibit dubbed the Better Life for All zone. Key focuses of LG’s ESG agenda have been built into every aspect of the Better Life for All zone. Informational materials provided in the zone will offer braille for those with visual impairments and be placed at a height that enables easy reading for people using wheelchairs. Guides proficient in sign language will be on site, as well as an LG CLOi GuideBot programmed to deliver digital-human sign language services. The zone itself will be constructed with the use of eco-friendly materials.

“At LG, we are constantly challenging ourselves to go the extra mile to make our vision for a Better Life for All a reality,” said Dongyoun Kim, Managing Director, LG Electronics West Africa “Our ESG-focused exhibit will give CES visitors insight into the values, determination and dedication that fuel our sustainability journey as well as the innovative technologies and practices we’re developing to ensure a brighter tomorrow.”

To be introduced at CES 2023 as well is an exciting, new color option for its groundbreaking refrigerator with MoodUP to offer personalized customer experiences. Coming to LG’s color-changing fridge in collaboration with the world-renowned Pantone Color Institute, Viva Magenta – the Pantone Color of the Year 2023 – is a brave and fearless crimson red that injects excitement and drama into home interiors, energizing any environment with its dynamic vibrancy. MoodUP users can easily select and apply Viva Magenta – and any of the other available colors – by using the intuitive LG ThinQ app. Implementing LED color-changeable door panels, LG’s innovative kitchen solution gives users the ability to customize the look of their fridge without the cost and hassle of having to physically replace any of its exterior elements.

LG will also showcase an upgraded culinary life experience at CES 2023 with its latest, upgradable kitchen appliances to deliver better customer experiences and value. The LG QuadWash Pro dishwasher, LG InstaView Combination Double Wall Oven, Electric Double Slide-in Range and Over-the-Range Microwave Oven boast powerful, efficient performance thanks to the company’s advanced technologies, and outstanding convenience courtesy of seamless LG ThinQ integration.

“These premium kitchen solutions integrate our latest, innovative technologies for a faster, smarter and more convenient cooking and cleaning experience,” said Kim. “We will continue to deliver advanced kitchen appliances that help consumers enjoy a better culinary life at home.”

For more information, kindly visit, https://www.lgnewsroom.com/ and https://www.lg.com/africa

Post COP27 Dialogue: LG Electronics, Solution17 drive actualisation of Agenda 2030 for Sustainable Development in Nigeria

LG established a comprehensive framework for its sustainable practices at an event held in The Art Hotel, Lagos tagged Post COP27: Race to Net-Zero via Social, Environmental and Economic Sustainability in collaboration with Creative Youth Community Development Initiative for the actualization of Agenda 2030 for Sustainable Development.

The event highlights included the exhibition of 17 Art on Canvas showing climate adaptation and resilience, green economic recovery, and a global net-zero emission. The art depicts problems, effects and solutions to the climate crisis as it relates to limiting global temperatures to 1.5 degrees Celsius, climate adaptation, climate finance, and partnerships to achieve the goals. In attendance were, the United Nations Resident Coordinator in Nigeria, Mr. Matthias Schmale, Public Affairs Officer, United States Consulate General in Lagos, Mr. Joe Kuzrich, Deputy Consul General - Consulate General of Italy in Lagos, Ms. Grazia Bellanova, among others.

In his Welcome Address, the Public Affairs Officer, United States Consulate General in Lagos, Mr. Joe Kuzrich said Africa contributes very little to global warming but is experiencing disproportionately high costs. It contributes around 3% to global warming, but it’s suffering much, much more than that.

“The United States and other developing and developed country partners, especially in Europe and Asia, are working to assist Africa in combating this plague of climate change. For example, we’ve set up an adaptation fund to create climate resilience among many African countries, and we have funded that with $1 billion recently. So, that will help countries fund clean energy solutions and adapt to some of the problems that climate change is creating, especially more extreme weather, floods, and droughts that we see across the continent and in other parts of the world”, he said.
The United Nations Resident Coordinator in Nigeria, Mr. Matthias Schmale delivered his keynote speech virtually and said that there is also enormous climate cost; climate change already costs 100 billion per annum. That is a significant slice of GDP as it stands, and without proper climate action, the estimates suggest it will rise much more significantly in the future. So, it’s clear for the UN, as I’m sure for all of you, that if we are to realize or to support and play a role in realizing the development aspirations of the Nigerian people, the time is now for urgent climate action and accelerated efforts.

Speaking on the ESG programs of LG Electronics, Marketing Manager, LG Electronics West African Operations, Mr. Paul Mba said, LG's newly revealed sustainable vision aligns perfectly with the phrase, Better Life for All. While LG has consistently shown its commitment to providing a better lifestyle for customers through its innovative products and services, the catchphrase signifies yet another step forward for the company. Henceforth, LG is expanding the scope of its sustainable practices with six key ESG initiatives to create a better life for its customers, the environment, employees, suppliers, and one and all who call this planet home.

During the event, sustainability and climate change panelist spoke about the challenges hindering a circular society and to formulate strategies aimed at promoting climate and energy-related policies towards achieving a net zero greenhouse gas emissions society. The panelist include; Dr. Temilade Adeniyi - Group Head, Sustainability FMDQ Group PLC; Mr. Godson Ikiebey - PWC, Manager, Sustainability and Climate Change; Dr. Mories Atoki – CEO, ABC Health

The Founder of Creative Youth Community Development Initiative, Ms. Foluke Michaels gave in-depth analysis of how she and her organization has brought several innovations to climate change and what she intends doing in her capacity for sustainability development. She drew inspiration from Joe Biden, the President of United States of America during the 2021 Leaders’ summit on Climate in London and it made her launched Naija Climate in partnership with United Nations Information Centre for Nigeria in June, 2021 with a call to young people to design sustainable solutions to climate change adaptation in Nigeria. Since then, CYCDI has been partnering various like-minded organizations in pursuance of Climate solutions in the country.

To wrap up the event, the Digital Manager of LG Electronics, Ms. Doris Onwuagba engaged the audience with her presentation on DECENT WORK & ECONOMIC GROWTH FROM WASTE TO WEALTH. She said waste is responsible for roughly 20% of global methane emissions from human activities, and dramatically scaling up efforts to reduce these emissions can also deliver important health and economic development benefits. From context observation, a waste problem exists in the country and is prevalent and could fuel health risk and further increase in the poor quality of the air and pollution in the country. It is only reasonable to imbibe proper management and control of wastes – organic, e-waste, health, industrial, agricultural and food, vehicle parts among others in the country. This should be seen as a priority and an avenue to create wealth, economic development and an improved environment.

It is imperative as a society and working economy to prevent waste and also encourage the reuse of materials and waste, which can, in turn create economic value. LG Electronics introduced “upcycle” turning package boxes into piece of furniture or arts. That means waste will be prevented by making and reusing materials more efficiently.

LG Electronics (LG) has been busy bringing warm, joyful moments to one and all with their delightful holiday campaign, #NEEDITOWNIT! Featuring a Soundbar and Home Theatre System, the campaign was the brand’s gift as everyone jostled to win the exclusive products.

#NEEDITOWNIT campaign was to give out the latest premium LG audio products to our customers who have old LG audio models but were unable to upgrade to newer models due to one reason or the other, says Mr. Daesun Hwang, General Manager, LG Electronics West African Operations. “Nigerians are music lovers, perhaps, that is why LG Electronics says that this year’s yuletide celebration will be better spent with family and friends with unique products that will make home dining and family bonding experience seamless.”

As a special end of year campaign for Nigerians, participants were asked to upload a picture of their old LG Audio products using the hashtag #NeeditOwnit and state why they want the latest Audio from LG. Over 3000 entries were received from LG Facebook and Instagram account and two winners emerged, one each from each account.

One of the winner, Emeh Sunday Orji won for himself LG SNH5 Soundbar and was delighted that his name was picked among the lot. “I was glad when I saw my name that I won a Soundbar, it is indeed a surprise because I have been seeing things like this happen but never won anything. LG has beautified my home and I am very happy to participate in this campaign.”

On his part, Mr. Otubaga Oluwaseun Sunday was full of joy as he was presented with LHD687 Home Theatre System. “I was reluctant to participate due to several trial and error but towards the end of the campaign, I decided to give it a try since the festive season is around the corner to see if I could be a winner, and to my greatest surprise, it turned out to be true.” I have been praying for a gift to celebrate the Christmas and LG has just answered my prayers, he said. He added that the unit is so easy to install, sounds so well, has much more connectivity options, lesser wires and looks good overall

"Our campaign is all about bringing a little cheer back into people's lives and communicating how good it feels to give someone the perfect gift – NEEDITOWNIT " said Kayode Olowu, Audio Visual Product Marketing Manager. "We hope that our winners can join with their families and friends to enjoy the holidays they've been dreaming of. We also hope that everyone stays tuned for more exciting moment with LG Electronics.

LG Electronics lineup of Soundbar provides the ultimate sound experience with advanced audio technologies, a better-fitting design and a host of useful, new features. Demonstrating LG’s ongoing commitment to user-centric innovation, the Soundbar is set to enthrall with superior sound, unique features and exceptional convenience

“Our goal has always been to bring better sound to our customers and by offering more world class products that leverage our successful partnership with Meridian, and our latest Soundbars help achieve this,” said Olowu.

“LG will continue to expand the Soundbar lineup to provide powerful sound that helps users create an enjoyable music and movie experience. We are excited about the present and future of the LG Soundbar and the Audio brand and will continue to strengthen our offerings and our position in the Portable Bluetooth Speakers, Home Theatre and Party-audio market”, he said.

For more information on LG Audio products, kindly visit https://www.lg.com/africa/audio