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Boasting Premium Picture Quality with Outstanding Color and Contrast, LG CineBeam Qube 4K Transforms Almost Any Indoor Spaces into Cinemas

LG Electronics (LG) is introducing its latest lifestyle projector, the unique LG CineBeam Qube (model HU710PB). The new 4K model can quickly transform an indoor space into a movie theater and features a compact and light design with a convenient 360-degree rotatable handle. LG’s projection solution also serves as a stylish interior accessory, its eye-catching minimalist aesthetic adding a touch of modern sophistication to the room.

Although one of the smallest projectors available, LG CineBeam Qube is a powerful performer, capable of projecting 4K UHD (3,840 x 2,160) resolution images measuring up to 120 inches. Equipped with an RGB laser light source and LG’s cutting-edge image refining technologies, the new model delivers exceptionally clear, sharp pictures boasting a 450,000:1 contrast ratio and 154 percent coverage of the DCI-P3 color gamut.

The color accuracy of the CineBeam Qube means movies and other content are displayed just as their creators intended, with rich colors and deep blacks that add depth and vibrancy to every scene. Additionally, LG’s premium 4K projector comes with Auto Screen Adjustment, which has an auto-focus feature that automatically optimizes image placement and size for a superb viewing experience, every time.

Running on the LG webOS 6.0, the CineBeam Qube provides intuitive control and easy access to a diverse selection of streaming services, such as Netflix, Disney+, Prime Video and YouTube.* When not in use for content consumption, users can turn on the projector’s image-mapping function and enjoy captivating digital images that enhance the ambiance of their space.

“Great for spaces large and small, LG CineBeam Qube is a unique lifestyle projector possessing all the qualities consumers look for when choosing a new projection solution,” said YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company. “LG’s upgraded projector lineup offers a range of lifestyle-enriching devices that present outstanding spatial integration and versatility as well as immersive, cinematic viewing experiences.”

Visitors can experience LG CineBeam Qube alongside the company’s latest innovations at its CES booth (#16008, Las Vegas Convention Center) from January 9-12.

Presenting Impressive Image Quality, Access to Entertainment and Productivity Apps via webOS even without having to connect to a PC

LG Electronics’ (LG) new lineup of ‘LG MyView’ smart monitors will be revealed at CES 2024. Designed for productivity and entertainment, each monitor comes with the acclaimed webOS platform and offers a variety of user-friendly features and connectivity options. The LG MyView branding, which is making its debut in 2024, communicates the personalized user experience delivered by the company’s premium smart monitors.

LG MyView smart monitors enable users to stream movies, series and sports, listen to music and work remotely without having to connect to a PC. The new-for-2024 models – including the CES Innovation Award-winning 32SR85U – are equipped with LG IPS 4K displays that provide impressive picture quality. Thanks to webOS, LG’s latest smart monitors boast an intuitive interface, a tailored user experience and a world of apps to choose from. To suit different tastes, some LG MyView models are available in a variety of colors, including essence white, mild beige, cotton pink and cotton green.1

Adopting 31.5-inch, 4K (3,840 x 2,160) IPS panels, the new LG MyView displays (models 32SR85U, 32SR83U and 32SR70U) raise the bar for picture quality in the smart monitor category. The displays feature a slim form factor with a 3-side virtually borderless design to enhance the viewing experience and save space. The 32SR85U and 32SR83U come with an adjustable stand featuring a circular cutout, while the 32SR70U has a low-profile base for a compact and stylish appearance. The 32SR85U has been honored with a CES 2024 Innovation Award, a 2023 Red Dot Design Award and a 2023 iF Design Award.

With webOS 23 onboard, LG MyView supports remote work and home entertainment, offering access to a vast and growing catalog of popular streaming services, productivity programs like Microsoft 365 and Google Calendar and compatibility with AirPlay 2 and Miracast for wireless screen mirroring.2 Built-in Wi-Fi and Bluetooth offer connection to the Internet and compatible peripherals. The 32SR85U can be paired with a detachable Full-HD (1,920 x 1,080) webcam3 ideal for video conferencing and interactive applications.

YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company, emphasized, “LG MyView smart monitors deliver excellent picture quality, the convenience of webOS and wireless connectivity, a sleek design and much more. Our personalized lifestyle monitors can meet each customer’s individual needs, providing them with an elevated user experience whether they’re watching, working or working out.”

The latest LG MyView Smart Monitor models will be on display at the LG booth at CES 2024 in Las Vegas from January 9-12.

Leveraging Cybellum’s Expertise in Digital Security, the New Platform Automatically Monitors and Protects Vehicles from Cybersecurity Threats

LG Electronics (LG) and Cybellum will be introducing its Cyber Security Management System (CSMS) Cockpit platform to automotive OEMs at CES 2024. Designed in a collaborative effort between LG and Cybellum, the automotive cybersecurity company acquired by LG in 2021, the CSMS Cockpit platform monitors and maintains vehicle cybersecurity. The sophisticated solution streamlines cyber-assurance and incident response tasks for OEMs, ensuring vehicles remain digitally secure and fully compliant with evolving cybersecurity regulations.

An area of growing importance, automotive cybersecurity is set to take center stage in the mobility sector as WP.29 UNECE R155 cybersecurity regulations continue to come into effect. From July 2024, all vehicles produced by OEMs must meet the newly established suite of cybersecurity standards to obtain type approval, which is a prerequisite for selling vehicles in 54 countries, including EU member states, the UK, Japan, and South Korea. Supporting OEMs to comply with the coming changes, LG and Cybellum’s CSMS Cockpit is a complete platform that addresses the many challenges of automotive cybersecurity management.

The CSMS Cockpit platform swiftly identifies security vulnerabilities, proactively monitoring and taking preventive measures to negate potential threats. LG and Cybellum’s solution can thoroughly analyze vehicle components over the course of its lifespan (approximately 20 years), generating and managing a comprehensive database spanning development and real-world usage. Automatically addressing security concerns and tracking response efficacy, the platform enables real-time risk detection and inspection protocols for individual components. The CSMS Cockpit serves as a control center for product security – from monitoring to management – allowing automakers to promptly assess and address any component-related security threats. In addition, it actively evaluates newly-identified threats and their possible impact on manufacturers’ parts, enhancing overall security reliability.

“The CSMS Cockpit, a product of our collective expertise, will empower automotive OEMs to navigate the complexities of cybersecurity management with unprecedented efficiency and effectiveness.” said Slava Bronfman, CEO of Cybellum. “We are confident that this groundbreaking platform will set a new benchmark for cybersecurity excellence, shaping the future of secure connected vehicles.”

“LG’s automotive component development experience and Cybellum’s automotive security expertise come together in the CSMS Cockpit, a solution that will help automakers deliver the standard of cybersecurity required both now and in the future,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “We recognize the growing importance of auto cybersecurity, and are committed to providing platforms and technologies that support data integrity and vehicle safety in an increasingly digital environment.”

To Become a Smart Life Solutions Company, LG is Harnessing AI to Expand and Enhance Living Spaces and Customer Experience

LG Electronics (LG) invites consumers from around the world to tune in to its LG World Premiere press conference and to come visit its exhibition booth at CES in Las Vegas this January. The press conference, hosted under the theme ‘Reinvent your future,’ is scheduled to kick off at 08:00 (PST) on January 8 at the Mandalay Bay Convention Center.

Arriving on stage first, LG CEO William Cho will be announcing the company’s key areas of focus for 2024 and beyond. Major topics will include LG’s transformation into a Smart Life Solution Company—declared earlier in July as Future Vision 2030—and how it is leveraging AI to expand and enhance both the living space and the customer experience. The LG World Premiere is set to unveil more details of what the vision truly means and promises for the consumers.

The state-of-the-art products unveiled during the press conference will be on show during CES 2024 at LG’s booth. Along with impressive displays, jaw-dropping technology installations and entertaining interactive exhibits, visitors can explore and learn more how its innovations will improve lives across various areas, including the home, commercial and mobility.

LG World Premiere will be livestreamed on the LG website (www.LG.com/CES2024) and LG Global YouTube channel.

From OLED TVs to webOS Content, LG Wins the Most Awards in History to Total 33, Including Two Best of Innovation Awards

LG Electronics (LG) has been recognized for the technological and design excellence of its latest lifestyle solutions, earning more than 30 CES® 2024 Innovation Awards across Home Appliance, Home Entertainment and B2B categories, including two coveted Best of Innovation Awards for LG OLED TVs.

Bestowed every year by the Consumer Technology Association (CTA) – the organization behind CES, the world’s largest annual consumer electronics tradeshow – the CES Innovation Award program recognizes innovative consumer products and services across a multitude of device and technology categories.

Of the 33 CES Innovation Awards LG will receive at CES 2024, 15 have been awarded to LG TVs including 12 for LG OLED, marking the 12th consecutive year that the company’s self-lit TVs have received CES Innovation Award honors. As the leader and original creator of OLED TVs, LG has refined its premium TV innovation year after year. Today, LG offers the widest lineup of OLED TVs from 42-to-97-inch screen sizes, as well as unique and innovative OLED TV form factors. LG OLED TVs are prized by consumers worldwide for their exceptional picture quality, which delivers vibrant, accurate colors, deep blacks and infinite contrast.

Among the new LG Home Entertainment innovations also honored are LG Soundbars, LG XBOOM Portable Speakers and LG Smart TV webOS apps. LG Home Appliance products honored this year include LG SIGNATURE Washer & Dryers. LG Business Solutions products honored include LG UltraGear Gaming Monitors, LG SMART Monitor, LG gram Laptops and LG CLOi ServeBot.

The full list and details of LG’s CES 2024 Innovation Award recipients will be announced at CES 2024 on January 7.

…Faster. Cleaner. Gentler. Yes, you can have it all with LG’s Washing Machine

LG Electronics, a global leader in innovative home appliances, is revolutionizing the laundry experience with its cutting-edge washing machines. With a commitment to excellence and customer satisfaction, LG’s latest washing machines are designed to enhance your laundry experience from the inside out.

With school and extracurricular activities back in session and holidays just around the corner, staying on top of the at-home to-do list may have you wishing for extra hours in the day.

As the pace of life accelerates, appliance makers such as LG Electronics (LG) are incorporating smart technology into their products to help you keep pace with household tasks—from cooking to vacuuming to doing laundry—as they pile up.

One feature spearheading this innovation is the addition of artificial intelligence Direct Drive Motor (AIDD) to front load washing machines. We at LG strive to build innovative solutions to revolutionize daily chores like washing clothes. Our diverse washing machine range becomes even better with AI Direct Drive Washing Machines.

The new AI Direct Drive Motor technology we have at LG uses artificial intelligence and advanced fabric care to deliver unrivaled performance, speed, and convenience says Nollywood actress and LG home appliances brand ambassador, Rita Dominic. It can be termed the most advanced innovation in the industry that provides optimal results.

Users purchase a washer based on a variety of factors such as automatic washing machine price and features. However, there are some essential washing machine features that can truly affect a buyer’s purchase decision, like AI Direct Drive (AI DD) technology.

AI Direct Drive (AI DD) intelligent technology makes washing easy. LG's Smart Washing Machines with AI DD can automatically determine the best settings based on the weight and softness of your fabric for an optimal wash. The AI DD technology has matured over 20 years of advancements, observations, and experiments by LG to deliver effective and efficient washing.

Experimenting with different cycle settings can also save time and household energy in the long run, continued Rita. “That’s huge! My machine also offers a Quick Wash function, so if I have something I need cleaned really fast, it’s a 39-minute cycle that gets the job done in next to no time.”
“My washing machine boasts a suite of features that make doing the laundry a cinch. Its headliner here is the eponymous AI DD (Artificial Intelligence Direct Drive), which doesn’t just measure a laundry load’s weight but also the fabrics’ softness. Based on LG’s accumulated data, the wash cycle is then adjusted for each load to better protect its fabrics and extend their longevity.” She said.

Various other features complement this. TurboWash360°, for instance, uses four directional 3D multi-nozzles to reach every part of the laundry for a thorough wash that’s also faster. Steam+, on the other hand, comprises an integrated steamer that enhances hygiene by killing off dust mites while also relaxing fabrics to make them less wrinkled and easier to iron.

“We are more likely to do something if it is easy and repeatable, so we don’t have to use up a ton of mental energy to get the job done,” says Brian Kang, General Manager, Home Appliances Division, LG Electronics West African Operations. “I find that having the right products and tools makes doing laundry every week a lot easier.”

For more information on LG laundry and home appliances and to purchase, visit https://www.lg.com/africa/washing-machines

The convenience and peace of mind that come with Smart Home (or Smart Living) devices and appliances are driving the adoption of these products and solutions, subsequently spawning the development and growth of the Smart Living industry globally. Just imagine the convenience of being able to control and monitor your household appliances—like the refrigerator or washing machine—remotely via an app on your phone while away from the house.

With rising adoption of Smart Living solutions and products, the market is recording noticeable growth. Industry stats indicate that the number of active households with Smart Home (or Living) devices and appliances is expected to reach about 93.6 million by 2027, while the average revenue per installed Smart Home unit is currently expected to amount to $546.50. The revenue is expected to show an annual growth rate (CAGR 2022–2027) of 10.22%, resulting in a projected market volume of $52.19 billion by 2027, according to Statista.

And device and household appliance manufacturers, having recognised this trend, are aligning their future plans and strategies to target and address the needs of this growing market. And among these companies keenly taking aim at the Smart Living industry is LG Electronics.

In early August, LG Electronics announced that it aims to become a Smart Living solutions company that connects and expands customers’ diverse experiences by 2030. To achieve the vision, the South Korea-based company plans to invest more than Kshs 5.48 trillion by 2030 for the qualitative growth of the business, including the advancement of the business portfolio led by the three new growth engines: transitioning to a platform-based service business model, accelerating B2B business, and procuring new growth engines.

The move will see the company record an estimated global annual revenue of up to Kshs 10.96 trillion, even as it evolves from its current position as a top global home appliance brand.

"LG will continue to pursue its bold vision to transform and leap forward as a smart life solutions company that connects and expands customers’ various spaces and experiences, rather than resting on its current position as the best home appliance brand that provides quality products," said CEO Cho. "We will establish a brand-new LG by reinventing the way we work and communicate toward this goal."

And to further outline its Smart Living Solutions vision, LG introduced its latest energy-efficient technologies and products to reaffirm its commitment to achieve a sustainable future at IFA 2023 in Berlin, Germany.

Showcased to the media during the LG briefing at IFA 2023 was the LG Therma V R290 Monobloc Air-to-Water Heat Pump (AWHP), which comes with powerful heating capability to help create a warm, comfortable indoor environment within the household. The AWHP is equipped with an array of efficiency-boosting LG technologies and utilizes R290 refrigerant, which has a Global Warming Potential (GWP) of only three. The solution also ensures convenient maintenance with a remote support feature that enables quick software updates and the easy application of installer settings.

Then there’s the LG SIGNATURE second-generation washer-dryer, which features the brand’s own inverter heat pump drying module that boosts energy efficiency, improves drying results, and reduces fabric damage.

And to control and monitor these appliances even remotely, LG’s own smart home platform, LG ThinQ, enables users to seamlessly connect all of their household appliances for a smarter, more convenient user experience. The ThinQ app makes it possible to effortlessly control each appliance, manage the entire HVAC system, and monitor energy storage and consumption in real-time.

"Highly energy efficient, LG's home appliances support households to save energy, shrink their utility costs, and lower their carbon footprint," said Kim Dong Youn, MD, LG Electronics West Africa Operations. "We will continue to leverage our industry-leading core technologies to create products that make people's lives better and have less impact on the planet."

The extensive lineup of home appliances offering A-grade (and above) energy efficiency in the 'Net-Zero House' at IFA 2023 is designed for a more sustainable life. The company's latest kitchen, laundry, and living solutions respond to the growing need to reduce power consumption, running costs, and environmental impact.

The lineup includes; energy-efficient laundry solution with AI Optimization LG's new front-loader washer and dryer – the pair gets laundry clean and dry without running up the power bill.

LG energy-efficient Refrigerator with strong performance is another highly efficient performer, the new LG bottom freezer refrigerator has an A-20 percent energy rating. The fridge is powered by the company's Smart Inverter Compressor™, which provides impressive energy efficiency by adjusting speed to actual conditions and comes with a 10-year warranty. Incorporating the company's power-saving Inverter Direct Drive Motor™, the LG QuadWash™ dishwasher provides A-10 percent energy efficiency and sparkling clean dishes. Wi-Fi-enabled, the sophisticated appliance can connect to the LG ThinQ™ app, allowing users to conveniently control and monitor operation, download new cycles, and resolve minor issues with Smart Diagnosis.

For more news on LG, visit https://www.lg.com/africa

At IFA 2023, Company Shows How It Is Responding to Environmental Regulations, Highlights Latest Core Technologies and Heat Pump Solutions

LG Electronics (LG) introduced its newest energy-efficient technologies and products, reaffirming its commitment to realizing a sustainable future, to hosted media at a tech briefing session at IFA 2023.

Themed “How to Respond to Climate Change – LG Core-Techs for Sustainability,” the tech briefing highlighted the importance of electrification; one of LG’s key ‘insights on trends’ centering on the use of advanced core technologies to enhance energy efficiency. During the session, Peter Verkempynck, senior vice president of LG Air Solutions Europe B2B Sales, presented the cornerstone of LG’s electrification strategy – the advancement of LG heat pump technology.

Because it has the capability to design and manufacture its own core technologies and component solutions, LG is able to deliver appliances offering unparalleled performance and reliability. The company’s in-house’ development and manufacturing strategy is actively driving advancements in fundamental components, including the compressors and motors used in LG heating, ventilation and air conditioning (HVAC) systems.

One of the outstanding heat pump solutions presented at the tech briefing, the LG Therma VTM R290 Monobloc Air-to-Water Heat Pump (AWHP) provides powerful heating to help create a warm, comfortable indoor environment. The cutting-edge AWHP is equipped with an array of efficiency-boosting LG technologies and utilizes R290 refrigerant, which has a Global Warming Potential (GWP) of only three. The solution also ensures convenient maintenance with a remote support feature that enables quick software updates and the easy application of installer settings.

The heat pump technology applied to the Therma V R290 Monobloc can also be found in a variety of LG’s efficient home appliances, including its heat pump dryers and washer-dryer model. Employing two cylinders that work simultaneously to compress the refrigerant, the LG DUAL Inverter Heat Pump™ dryer achieves faster drying times and provides a better performance than a conventional dryer. Meanwhile, the recently unveiled LG SIGNATURE second-generation washer-dryer features the company’s own inverter heat pump drying module, which boosts energy efficiency, improves drying results and reduces fabric damage.

Moreover, LG’s own smart home platform, LG ThinQ™, lets users seamlessly connect all of their household appliances for a smarter, more convenient user experience. The ThinQ app makes it possible to effortlessly control each appliance, manage the entire HVAC system, and monitor energy storage and consumption in real-time.

“The advanced technologies and sustainable solutions introduced today’s briefing at IFA 2023 are designed to help consumers live better, both now and in the future,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Through its environmentally-conscious home appliances and business strategy, LG will continue to make a positive difference for people and the planet.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can explore the company’s energy-efficient innovations for a more sustainable way of life.

Company’s Thoughtfully Designed Home Appliances Save Energy and Deliver Outstanding Performance


LAGOS, Aug. 28, 2023 — LG Electronics (LG) is presenting an extensive lineup of home appliances offering A-grade (and above) energy efficiency in the ‘Net-Zero House’ at IFA 2023. Designed for a more sustainable life, the company’s latest kitchen, laundry and living solutions respond to the growing need to reduce power consumption, running costs and environmental impact.

Energy Efficient Laundry Solution with AI Optimization
LG’s new front-loader washer and dryer pair gets laundry clean and dry without running up the power bill; the washer boasting an A-40 percent energy rating1 and the dryer a A+++-20 percent rating.2 The advanced washer promotes wardrobe and environmental sustainability with LG’s AI Wash, which intelligently selects the optimal wash cycle to provide 10 percent more fabric protection and help extend the lifespan of clothing.3 It even comes with a specialized cycle that prevents up to 60 percent of microplastics emissions from laundry cycles from entering the water supply.4

Meanwhile, the dryer’s AI Dry feature is able to detect laundry weight, fabric types, and moisture content, setting optimized drying time and temperature for different kinds of clothing. Backed by LG’s Dual Inverter Compressor, the TurboDry function is an efficient option for getting laundry dry faster. Additionally, the new dryer uses R290 refrigerant, known for its low Global Warming Potential (GWP). For a convenient user experience, both the washer and dryer are equipped with an upgraded LCD touch control panel.
 

Energy Efficient Refrigerator with Strong Performance
Another highly efficient performer, the new LG bottom freezer refrigerator has an A-20 percent energy rating.5 The fridge is powered by the company’s Smart Inverter Compressor™, which provides impressive energy efficiency by adjusting speed to actual conditions, and comes with a 10-year warranty. Ultra-reliable, the compressor also generates less noise than any other compressor in its class6 meaning a quieter fridge and a more peaceful kitchen. To extend food freshness, LG’s LINEARCooling™ keeps temperature fluctuations within ± 0.5 degrees Celsius while DoorCooling+™ delivers fast and even cooling to every corner of the fridge.

Complete Cooking Package with Top Energy Efficiency
The A++ energy efficiency7 of LG’s new 24-inch (60-centimeter) built-in InstaView™ oven owes much to its enhanced insulators, optimized heating control and four-layered glass door; a combination that conserves energy and minimizes heat loss. LG’s InstaView technology also helps to preserve heat inside the oven, allowing users to check on their meal’s progress without having to open the door.

Incorporating the company’s power-saving Inverter Direct Drive Motor™, the LG QuadWash™ dishwasher provides A-10 percent grade energy efficiency 8 and sparkling clean dishes. Wi-Fi-enabled, the sophisticated appliance can connect to the LG ThinQ™ app, allowing users to conveniently control and monitor operation, download new cycles, and resolve minor issues with Smart Diagnosis.9

“Highly energy efficient, LG’s home appliances support households to save energy, shrink their utility costs and lower their carbon footprint,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to leverage our industry-leading core technologies to create products that make people’s lives better and have less impact on the planet.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can explore the company’s latest products boasting top-rated energy efficiency.

Portable, Durable and Conveniently Adjustable, the Unique LG StanbyME Go Presents a Refreshingly New User Experience

LAGOS, Aug. 25, 2023 — LG Electronics (LG) announces the global rollout of its latest Lifestyle Screen, the unique LG StanbyME Go (model 27LX5). The innovative new model boasts a 27-inch touch display and a 20W four-channel speaker system cleverly integrated into a stylish and sturdy carrying case. Building on the portability and versatility of the original StanbyME, the 27LX5 lets users enjoy memorable entertainment experiences wherever they go.

Perfect for watching movies, playing games and more, the StanbyME Go can be used indoors or out; its carrying case and built-in battery enabling take-anywhere convenience, superior screen protection and up to 3 hours of use without connection to an external power outlet. In addition to the new Lifestyle Screen’s large display and robust speakers, the case includes safe storage for the product’s streamlined remote control and power cable.

StanbyME Go complements its portability with versatile adjustability that supports a range of different uses and personal preferences. Users can tilt the screen to achieve the best viewing angle, rotate it 90 degrees from landscape to portrait and back, adjust its height by up to 18 centimeters, or put it in Table mode. When set to Table mode, the StanbyME Go’s screen lies flat in the lower part of the case, allowing users to play digital board games including chess and ‘Hidden Catch,’ or switch on the virtual record player for a fun, nostalgic listening experience. Conveniently, LG’s Lifestyle Screen automatically turns on when its case is opened, and turns off when it is closed.

The StanbyME Go also offers proven durability, as evidenced by its successful completion of 11 tests compliant with the U.S. military’s rigorous MIL-STD-810G standard. The tests demonstrate that the 27LX5 can handle a wide variety of environmental factors, including low pressure, high temperature, low temperature, dust and salt spray, and provides protection against accidental drops, vibration and shock.

For maximum viewing immersion, the built-in speakers of StanbyME Go automatically optimizes audio output to the front of the screen. Viewing experiences are further enhanced through support for Dolby’s advanced video and sound technologies, Dolby Vision and Dolby Atmos.

Equipped with LG’s proprietary webOS smart TV platform, StanbyME Go lets users effortlessly connect to their iOS or Android devices. Moreover, voice recognition makes it possible to do app launching, adjust sound and search for contents completely hands-free – an especially helpful feature for those who like to cook, clean or take on other tasks or activities while they watch.

LG’s Lifestyle Screen products are revolutionizing the user and viewing experience, presenting new ways to enjoy content and new lifestyle value for today’s consumers. LG StanbyME Go is set to launch globally, starting in the U.S. this month, with plans for global roll out to key markets in Europe including Italy, France, UK, Spain, Germany from next month.

LG will be showcasing its latest lifestyle TVs, including StanbyME Go StanbyME, along with the LG OLED Objet Collection Posé, at its exhibition booth (Hall 18, Messe Berlin) at IFA 2023 in Berlin, Germany, from September 1-5.

Purchase the GL-B221ALLB 210 Litres Refrigerator and you will receive shopping vouchers. We will be live on Facebook tomorrow, Wednesday, August 30th, 2023, at 2 p.m., where we will discuss everything refrigerator.

Visit Colors Omole showroom 100b, Ogunnusi Rd., Omole Phase 1, Ojodu, Lagos, tomorrow to buy your refrigerator and win exciting prizes. And those online will win as well. So far, you can visit https://www.lg.com/africa/refrigerators/lg-GL-B221ALLB to know more about the refrigerator.

See you there! https://www.facebook.com/LGNigeria

Lagos, August 23rd – Consumers can upgrade their kitchen with the LG GL-B221ALLB 210L Single Door Refrigerator, designed to keep their food fresh and organized. With a capacity of 210 litres, this refrigerator offers ample space to store groceries and beverages for your household. The advanced cooling technology ensures uniform cooling throughout the fridge, preserving the freshness of your food for longer.

The smart inverter compressor provides energy efficiency, saving you money on electricity bills. The single door design features multiple shelves, a vegetable box, and door racks for convenient storage options. The sleek and stylish exterior adds a touch of elegance to your kitchen decor. Experience superior cooling performance and modern convenience with the LG GL-B221ALLB 210L Single Door Refrigerator.
We have prepared this review so that you can easily differentiate and select the ideal LG Refrigerator that is you will suitable for your needs and your budget. You will not miss out on the latest technology, and know exactly which key features you are most interested in.

GL-B221ALLB - 210Litre 1-Door Refrigerator with Larger Capacity

One of the most advanced of our top picks among the LG single-door refrigerators is this elegant model. Though has a simplistic design, it does include some interesting features such as a larger capacity, a smart inverter Compressor, a fast-freezing zone, a cool and fresh zone, key lock, among others.

Reasons to Buy GL-B221ALLB LG Refrigerator

Large Capacity
Thanks to high-density insulation technology, LG can create more usable space with the same exterior size. You can store more and enjoy more with LG's refrigerator.

Moist Balance Crisper™
Excess moisture from food evaporates and then condenses on the lattice instead of puddling around your food, thus maintaining the right balance of moisture in the box.

Convertible box
The Convertible box provides approximately 15.9 litres of storage. A big veggie box saves your trips to the market.

Semi Auto Defrost
Just press the defrosting button! Then the defrosting starts. You will find a clean refrigerator after 2 hours. It’s hassle-free to remove ice from the inside of the refrigerator.

Tempered Glass Shelves
Tempered glasses are strong enough to hold heavy items up to 150kg.

Smart Inverter Compressor
Smart inverter compressors are designed to give unmatched performance, great savings, super silent operation, and stabilizer-free operation.

Stabilizer Free Operation (135V~290V)
One unique feature is the stabilizer-free operation on LG refrigerators, and as the name suggests, refrigerators with stabilizer-free operation features save you from spending extra money on buying a separate stabilizer for your refrigerator. This is made possible by the special type of compressors. Refrigerators with this feature will protect your appliance from fluctuations. The compressor in LG refrigerators has a better energy efficiency ratio, consumes less power, can operate at voltages as low as 135V and as high as 290V and eliminates the need for a stabilizer. Having a reliable stabilizer-free operation can substantially reduce the chances of damage due to voltage fluctuation.

Warranty
A close monitoring of day-to-day market activities on why consumers buy a particular refrigerator has shown that the warranty period is a strong factor. Backed with a 10-year warranty on the compressor in its refrigerator segment, LG Electronics appears to have become a consumer delight in the African market as a result of the durability of most of its products.

For more information, kindly visit https://www.lg.com/africa/refrigerators/lg-GL-B221ALLB.
Check LG Social media pages for more information on GL-B221ALLB Refrigerator Livestream next week Tuesday and stand a chance to win exciting prices.

Company’s Home Energy Platform Integrates ESS and Heat Pump, Delivers Effective Energy Management and Exceptional User Convenience

LAGOS, Aug. 23, 2023 — LG Electronics (LG) will reveal its vision of a more sustainable way of life with the “Net-Zero House” at IFA 2023. The comprehensive LG Home Energy Platform is a total solution for household energy management, heating and cooling that includes the Energy Storage System (ESS) and the Therma V™ R290 Monobloc air-to-water heat pump (AWHP).

LG’s Home Energy Platform is a complete energy solution for a more sustainable home. By combining the LG Electronics ESS, LG Therma V AWHP, the platform offers efficient heating as well as user-friendly energy management – including all spectrum from production and storage to usage and conservation.

The LG Therma V delivers year-round indoor comfort and, just as importantly, uses energy more efficiently than a traditional heating and cooling system. Targeting the decarbonization trend in Europe, the Therma V R290 Monobloc helps users to lower their household’s carbon footprint while extracting heat from the surrounding air by adopting R290 refrigerant, which boasts a Global Warming Potential (GWP) of just three. t. It is also able to produce the high temperature of water that can be produced with existing old radiators.

Easily integrated with LG’s AWHP, the ESS offers an innovate and convenient way to maximize the efficiency of a home’s renewable energy use, and serves as a back-up power source in the case of blackouts. Surplus energy can be stored in the ESS battery and diverted to the AWHP’s integrated water tank during the daytime, when solar energy production is at its peak. In the evening, when energy consumption is typically high, the ESS utilizes the stored energy to provide hot water and to power home appliances, boosting energy efficiency and energy self-reliance. Should a power outage occur, the ESS can help to keep essential elements, such as heating, refrigeration and lighting, up and running. The energy surplus is stored in the ESS for later use, or sold to a contracted electricity providers.

In addition to the Therma V, the ESS is able to integrate with a wide range of LG home appliances, including the washer, refrigerator, oven, dishwasher and Styler, and even with the electronic vehicle (EV) charger. Visitors to the Net-Zero House will be able to see a wall chart that shows how the system’s stored energy flows to all the installed appliances, reducing the burden on the electricity grid while also cutting monthly power expenses.

Moreover, the Home Energy Platform is compatible with LG ThinQ Energy, an intuitive-to-use energy management solution, enabling users to control all of their smart appliances, manage the HVAC system, and monitor energy storage and consumption, from almost any location from their smartphones. Additionally, appliances with the Energy Saving Mode further help using energy efficiently, which can be easily accessed via the ThinQ app.2

“Featuring our innovative energy management solutions, including the Home Energy Platform powered by ThinQ Energy, the Net-Zero House at IFA 2023 highlights LG’s commitment to developing sustainable solutions over HVAC solutions as well as home appliances for a better life,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to leverage our industry-leading core technologies to create solutions that benefit people and the planet.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can explore the Net-Zero House and learn all about the company’s latest innovations for a better life.

SHIFTS PARADIGM FOR HOME APPLIANCES TO PERSONALIZATION AND SERVITIZATION

With Built-in Upgradability and New Subscription Services, Company’s Smart Home Innovation Delivers Expanded Customer Experience

LAGOS, Aug. 22, 2023 — At IFA 2023, LG Electronics (LG) is set to unveil ThinQ UP 2.0, a smart home innovation that transforms home appliances into ultra-convenient and ultra-connected lifestyle solutions. ThinQ UP 2.0 highlights the expansion of LG’s successful home appliance business into non-hardware areas, including subscription services, and confirms the company’s leadership in promoting the ‘servitization’ of home appliances.1

Aligned with its new Smart Home Solution strategy and ‘Zero Labor Home Makes Quality Time’ customer experience vision, LG will introduce a wide range of services designed to fulfill customers’ needs and deliver greater freedom and ease in the home.

LG ThinQ UP 2.0 sets a new benchmark for personalization, tailoring product performance and service options to users’ preferences throughout the entire customer journey. Unlike traditional products with fixed features and specifications, appliances compatible with ThinQ UP continuously update their essential functions and offer features suited to each individual user. A significant advancement over existing ThinQ UP appliances, ThinQ UP 2.0 products works intelligently to reduce the time and hassle of household chores, adding new services with flexible subscription options while also recommending additional services to make daily life smoother.

Hyper-personalized Appliances from the Very Beginning
The home appliance personalization process begins even before the customer receives their products. For example, customers who purchase a ThinQ UP 2.0 washing machine will be asked to participate in a three-step ‘Life Pattern Analysis’ survey, conducted through the LG ThinQ app. LG analyzes the survey results and applies optimized washing cycles matched to the customer’s preferences, ensuring a tailor-made user experience right from the start. What’s more, customers have the flexibility to adjust the order of cycles installed on their machines and can save their personal settings on the app.

Similarly customizable, LG’s latest InstaView bottom freezer provides multiple options for maintaining the freshness of stored ingredients. Through the ThinQ app, users can apply precise temperature settings based on the types of food they have inside the fridge, and change the color of the LED lighting integrated into the InstaView door’s glass panel. On top of that, they can leave messages and reminders for family members or housemates on the bottom freezer’s LCD display.

Coming first to ThinQ UP 2.0 washers and dryers is an LG-developed on-device chip – called the DQ-C chip – and a brand-new operating system. The DQ-C chip has ample memory to support the addition of different types of content, enabling users to enjoy an array of tailored features and functions that can be easily managed via the appliances’ touch displays, or the ThinQ app.

Presenting A Wide Range of Home Solutions
Leading the ‘servitization’ of home appliances, LG’s new solution delivers personalized products and customized services that fit in with and enhance customers’ lifestyles. When buying an appliance from the ThinQ UP 2.0 lineup, customers can choose from a range of services that can reduce the burden of household chores and management. These include subscriptions and smart home services that aid and augment the performance of LG’s products, as well as laundry services for specialized clothing care and time-saving automated services for re-ordering detergent and fresh foods.

Thanks to the diverse capabilities of ThinQ UP 2.0, LG’s new washing machines, for instance, become all-in-one solutions that support users’ lifestyles; giving them one-stop access to various convenient services, from dry-cleaning to clothing storage and beyond.

Transitioning from a Product-Centric to a Smart Life Solutions Business
LG’s appliance subscription service offers customers the freedom to sign up for a period ranging from three to six years in length, letting them choose the best option for their own individual circumstances. During the subscription period, the company provides monthly reports through the LG ThinQ app, suggesting personalized product recommendations based on the customer’s usage patterns and preferences.

“LG ThinQ UP 2.0 marks the beginning of our journey towards a more service-based business model,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “A major player in the global home appliance market, LG is committed to leading the era of the ‘Home as a Service’ (HaaS) and will continue to present innovative solutions that enhance customers’ lives better.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can experience the seamless convenience of LG’s advanced ThinQ 2.0 appliances.

User-friendly New Model Delivers Complete, Hassle-free Laundry Experience at IFA 2023

LAGOS, Aug. 22, 2023 — LG Electronics (LG) is introducing the latest addition to its second-generation LG SIGNATURE lineup, the new Washer-Dryer with Heat Pump, at IFA 2023. Leveraging LG’s advanced heat pump technology, the new, space-efficient appliance delivers an effective washing and drying performance, gentle clothing care and an unparalleled one-stop laundry experience.

The stylish 27-inch Washer-Dryer with Heat Pump features LG SIGNATURE’s seamless, elegant design, and boasts ample room for getting clothes clean and dry with a 25-kg washing capacity, and 13-kg for drying. A genuine space-saver with a large capacity, LG’s washer-dryer also integrates the innovative TWINWash™ feature, a small washer located below the main drum that’s ideal for cleaning delicates or daily workout gear. The ability to wash and dry makes the company’s new all-in-one model especially suitable for homes and apartments where space is at a premium, and responds to the call from many consumers for a laundry solution that saves both time and space.

A one-stop laundry solution, the LG SIGNATURE Washer-Dryer streamlines the user experience, providing intuitive ‘single touch’ control. Its AI-powered laundry and drying course detects fabric types and load size, as well as the presence of residual moisture, automatically applying the optimal settings for the best washing and drying results. Conveniently, the drying process begins as soon as the washing cycle has concluded, reducing operation time. This level of automation means users can spend less time doing the laundry and more time doing the things they love.

LG’s innovative, new appliance employs the company’s own inverter heat pump drying module to significantly reduce drying times and maximize energy efficiency. And thanks to 6 Motion™ AI Direct Drive technology, the washer-dryer also intelligently optimizes drying performance and minimizes fabric damage for each and every load.

The company’s new combination washer and dryer further enhances ease-of-use with a range of thoughtfully applied smart features. The appliance’s smart touch door and voice recognition capabilities, for example, allow users to turn on the machine and open its door with practically no effort at all. They can also use voice commands to set the washing or drying cycle, while the washing machine itself can verbally update users on the status of their laundry. Moreover, the LG SIGNATURE Washer-Dryer’s bright, seven-inch LCD display provides easy control of features and settings, and gives users access to any new cycles they’ve downloaded via the ThinQ app.

“The LG SIGNATURE Washer-Dryer with Heat Pump is an advanced, all-in-one package offering space efficiency and time-saving automation together with a top-notch performance,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Aligned with LG SIGNATURE’s new brand theme, ‘Live beyond.’, which is all about presenting solutions that help consumers live their ideal life, we will continue to introduce innovations that go beyond expectations and make everyday life more convenient.”

LG will be showcasing its latest home appliances, including the new second-generation LG SIGNATURE Washer-Dryer with Heat Pump, at its exhibition booth (Hall 18, Messe Berlin) at IFA 2023 in Berlin, Germany, from September 1-5.

Kindly visit www.lgnewsroom.com

Offering Energy Efficiency, Comfort and Convenience, LG’s Innovative Housing Solution Seamlessly Merges Space with Smart Home Appliances and Services

LG Electronics (LG) is set to unveil its housing solution, LG Smart Cottage, at IFA 2023. The Smart Cottage is a compact, prefabricated home incorporating LG’s cutting-edge heating, ventilation and air conditioning (HVAC) and energy solutions, as well as its newest smart home appliances and services. Blending premium appliances and convenient services with a space constructed using the latest in modular housing technologies and techniques, LG Smart Cottage introduces a new paradigm in residential living.

Designed with sustainability in mind, and aligned with LG’s vision of a Better Life for All, the Smart Cottage features a two-story, studio-style layout that provides a functional, convenient living environment and maximum space efficiency. The modular home, which has a small footprint yet boasts all the appliances and facilities one could need, can be easily transported and placed in the desired location. According to research conducted by ReportLinker, the global prefabricated housing market is expected to reach an estimated USD 22.9 billion by 2028 with a compound annual growth rate of 4.8 percent from 2023 to 2028.

Inside, the space has a relaxed, premium feel thanks to LG’s ‘gentle, stable and refined’ design and the harmonious use of diverse materials, such as hardwood, tile and brass. To reduce environmental impact, the home’s replaceable module components have been made with low-carbon steel materials produced by POSCO, a renowned South Korean steel company.

The innovative, high-efficiency LG kitchen, living, and air solutions installed in LG Smart Cottage include the WashTower Compact, QuadWash™ dishwasher, various built-in kitchen appliances, a water purifier and the Therma V™ Monobloc air-to-water heat pump (AWHP). In addition to delivering year-around indoor comfort while using less power than a conventional heating and cooling system, LG’s energy-saving AWHP can provide a reliable supply of hot water via connection to the 200-liter-capacity Integrated Water Tank (IWT).

Moving outside, the exterior of the Smart Cottage is equipped with sustainability-focused LG technologies that can meet the daily energy needs of up to two occupants. Roof-mounted 4-kilowatt (kW) solar panels connect with the company’s Energy Storage System (ESS) to ensure the safe, reliable on-site collection and storage of solar power, generating as much as 15 kilowatts of electricity per day. Any surplus energy can be stored in the ESS for later use, or sold to the contracted electricity provider. Additionally, LG’s modular house has an electric vehicle (EV) charger built in, so homeowners won’t have to worry about fitting one themselves in order to power up their EV.

For a smart and convenient user experience, all of the appliances inside this extraordinary abode connect seamlessly with LG ThinQ. Via the ThinQ app, users can effortlessly control each appliance, manage the entire HVAC system, and monitor energy storage and consumption in real-time. What’s more, LG ThinQ connects to the Smart Cottage’s security-enhancing Internet of Things (IoT) accessories, including cameras, motion sensors and smart doorbells, helping to keep occupants safe and give them peace-of-mind.

To help bring the Smart Cottage to life, LG partnered with GS Engineering & Construction Corp (GS E&C), a South Korean construction and civil engineering service provider.

“Far more than just a prefabricated home, LG Smart Cottage is an innovative housing solution that facilitates a sustainable lifestyle through state-of-the-art ThinQ connectivity,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG aims to redefine residential living by seamlessly integrating its energy solutions, appliances and services into a space that lets people live life their way.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can explore LG Smart Cottage and a host of other innovations for a better life.

WITH “BETTER CULINARY LIFE FOR ALL” AT IFA 2023

Targeting the European Market, Company’s Built-in Kitchen Package Combines Energy-efficiency, Functionality and Seamless Design

LAGOS, Aug. 17, 2023 — LG Electronics (LG) will introduce a “better culinary life for all” with the brand’s new built-in kitchen package at IFA 2023. Boasting energy efficiency, user-friendly features and elegant design, the full lineup comprises an InstaView™ oven, QuadWash™ dishwasher, downdraft induction hob, bottom-freezer refrigerator and microwave oven.

The newly introduced built-in kitchen package bolsters LG premium product portfolio, which already included the ultra-premium Signature Kitchen Suite, and is expected to strengthen the company’s position in the European built-in market, and in the home appliance market as a whole. The company declared its vision (https://www.lgnewsroom.com/2023/07/lg-ceo-announces-bold-vision-to-transform-lg-into-smart-life-solutions-company/) last month with the plan to expand built-in home appliance markets in North America and Europe, which account for more than 70 percent of the global market and foster LG to become one of the top five built-in appliance brands.

LG InstaView Oven
Thanks to its enhanced insulators and optimized heating control, LG’s 24-inch oven achieves an A++ energy efficiency rating.1 The new oven also has a four-layered glass door that minimizes heat loss and comes equipped with LG InstaView technology, which allows users to easily see inside without having to open the door.

Moreover, LG’s InstaView oven seamlessly blends aesthetics with functionality, combining a refined, matte black finish with intuitive full-touch controls and an ergonomic handle. Leveraging the uniform heat and precise control of ProBake Convection™ technology, the oven can provide specialized cooking settings such as steaming, sous-vide, and air frying; making it simple for home chefs to serve up deliciously diverse culinary experiences. Cleaning the oven after use is even easier with LG’s EasyClean™, which removes the need for vigorous scrubbing and the use of chemicals. The company’s innovative, new oven is the winner of the 2023 iF Design Award and a 2023 Red Dot Award.

Along with the 24-inch InstaView model, a compact, 24-inch oven with Steam Assistant, also from the LG built-in kitchen package, will be showcased at IFA.

LG QuadWash Dishwasher
The LG QuadWash dishwasher offers an A energy efficiency rating2, employing the company’s innovative Inverter Direct Drive Motor to optimize energy usage during every cycle.

With LG QuadWash technology inside, the built-in dishwasher shoots out high-pressure jets of water in all directions to remove stains, grease and food debris from dishes. Meanwhile, LG’s exclusive TrueSteam™ tech minimizes water spots to help deliver sparkling clean results.3

The sleek dishwasher also features an easy-to-read LED display panel which is gently illuminated by a subtle mood light indicator. Wi-Fi-enabled, the sophisticated appliance can connect to the LG ThinQ™ app, allowing users to conveniently control and monitor operation, download new cycles, and resolve minor issues with Smart Diagnosis.4

LG Downdraft Induction Hob
LG’s new induction hob is an innovative kitchen appliance with a downdraft and hood ventilation system located in the center of the cooking surface itself. Effectively pulling down smoke and steam from cooking, the system uses mesh filters and offers variable speed settings to provide precise air extraction and an inviting, odor-free kitchen. User-friendly slide-type touch controls contribute to the understated, minimalist look of the downdraft induction, which shares the premium, built-in aesthetic of the other appliances in the new kitchen package.

“LG’s kitchen package incorporates the innovative technologies and seamless design that consumers worldwide have come to expect from the LG brand,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “These stylish built-ins deliver a more convenient cooking solution and a better culinary life for all, enhancing our product lineup and solidifying our position in the European market.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can see a range of different products from the new built-in kitchen package, all flawlessly integrated into two, seamless concept kitchens in the LG Cooking Studio exhibit.

Company Puts Focus on Accessibility and the Environment with Latest Usability Innovations

LAGOS, Aug. 16, 2023 — LG Electronics (LG) will unveil its new ‘Universal UP Kit’ at IFA 2023. A collection of innovative home appliance accessories and add-ons embracing universal design and made from recycled materials, the LG Universal UP Kit has been crafted to enhance usability for individuals facing physical challenges, exemplifying LG’s vision of a more inclusive and sustainable future. Customers can seamlessly integrate Universal UP Kit products into their existing LG home appliances so that the whole item does not need to be replaced, elevating user experience without the need to upgrade to the latest models.

The kit represents a continuation of LG’s strong efforts towards more environmentally conscious and accessibility focused ESG initiatives. Last year, the company introduced its minimalist design appliance lineup – a testament to LG’s commitment to more sustainable manufacturing through reducing components and increasing the utilization of recyclable materials.

To aid in developing the Universal UP Kit, LG enlisted the help of its Accessibility Advisory Council, an independent board, an assembly of individuals with health conditions such as hearing or vision impairments and cerebral palsy. The council’s members shared their insights, experiences and the challenges they had experienced while using various home appliances. LG compiled, categorized and analyzed the individual feedback, shaping the foundation of the Universal UP Kit design and steering the course for future accessibility-led projects.

This collaborative effort led to the creation of ‘aid kits’ featuring solutions engineered from recycled plastics utilized to help conserve resources and minimize waste – a cornerstone of LG’s overarching ESG management strategy.

Soon to be unveiled at this year’s IFA, LG’s Universal UP Kit comprises innovative, thoughtfully crafted solutions compatible with a wide spectrum of LG home appliances, including the refrigerator, CordZero™ stick vacuum, the Styler™, dishwasher, water purifier, washing machine, and dryer.

Universal UP’s Easy Handle Kit comes with detachable handles for the door and detergent drawer for LG’s washer. The handles have been designed to facilitate accessibility for users with diminished manual dexterity or wrist strength to grasp the washer’s pocket handles. The kit also offers high-contrast color options created to accommodate the conditions such as amblyopia.

Other aid kits from the Universal UP portfolio include the Assistant Kit. This detachable, wheeled strut that redistributes the weight of LG’s CordZero stick vacuum, offering enhanced control and maneuverability. The Easy Hanger Kit introduces a long handle with a circular grip to the Styler’s clothes hangers, allowing wheelchair users to easily place them on the Moving Hanger system at the top of LG’s clothing care cabinet. Additionally, LG will introduce the Rotate Shelf Kit to increase the usability of the refrigerator’s shelves and the Easy Nozzle Kit, which attaches to the water purifier, and elevates accessibility through height- and distance adjustability. The water purifier can also be upgraded for those with visual impairments by adding the Silicon Cover with Braille.

“The Universal UP Kit is designed to enhance the usability and accessibility of our home appliances and has been developed to resolve pain points shared with us by real consumers,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Through the Universal UP Kit, we will ensure that all LG appliance owners, regardless of age or physical limitations, can enjoy a convenient user experience.”

Attendees at LG’s IFA 2023 booth (Hall 18, Messe Berlin) from September 1-5 can see Universal UP Kit solutions applied to a variety of the company’s home appliances in the ThinQ Home Zone.

CEO William Cho Heading to Munich to Host Company’s First-ever Press Conference at IAA

LAGOS Aug. 15, 2023 — LG Electronics (LG) today announced further details regarding its press conference at IAA Mobility 2023 in Munich, Germany.

Participating in IAA press day for the first time, LG will share key customer insights, present its exciting vision for the future of mobility and demonstrate how it is “Taking Life’s Good on the Road.” The press conference is scheduled to take place at 08:30 (CEST) on September 4 on the Main Stage (Hall A1) of the Messe München exhibition center.

LG CEO William Cho will deliver remarks at the press conference, offering his thoughts on the in-vehicle experience of the future and introducing the comprehensive and compelling mobility ecosystem envisioned by LG.

LG’s IAA Mobility 2023 press conference will be livestreamed on the company’s website. http://www.lg.com/global/mobility/events/iaa2023

New Video Campaign, as Part of Brand’s Reinvented Strategy, Aims to Shine a Light on
Everyday Love Stories and Help Customers Identify Loving Moments With Family

LAGOS, August 15, 2023 – LG Electronics (LG) has launched a new campaign of short videos titled Life’s Good When You Get More Love – interweaving the LG family even more intricately into its customers’ everyday life, and showcasing those sometimes unnoticed everyday loving moments experienced in the home.

Just as families care for and rely on each other, so too does LG care about its customers and aims to support and facilitate the ever-strengthening bond between grandparents, parents, children, and extended family members, because Life’s Good When You Get More Love.

“LG is a brand that transcends generations and regions, and our innovative products are created not only for convenience, and from a technology leadership position, but to highlight ‘Life’s Good’, and to help customers care, share, and support each other in the home”, said IL HWAN LEE, MEA Regional CEO, LG Electronics. “As part of our new brand strategy, this new campaign, Life’s Good When You Get More Love, will help LG resonate more deeply with our customers across the region as they see how our products can shape even the smallest of interactions into something loving.”

The web series, which includes eight ( episodes in the style of a modern sitcom, began in July with the teaser video. While each episode includes an LG product–from entertainment to refreshing, convenience, and hygiene–the focus is on the family and how seemingly innocuous everyday situations can breed opportunities for a love gesture in the home.

Getting straight to the point, each 15-20-second video will start at the point of everyday tension and deliver a solution: we see a midnight fridge raider getting caught out; discover why siblings are the best partners-in-crime; and learn that sometimes, true love means faking a smile. Each video is an example of an everyday instance, or potentially troublesome situation, that can be avoided with a little of Life’s Good love.

According to the Managing Director LG Electronics West African Operations, Mr. D.Y Kim, The Life’s Good When You Get More Love campaign will shed light on the wide range of LG products that seamlessly integrate with family life and also give customers an opportunity to virtually explore the home central to the web series, boosting interaction and engagement while striving to add greater vitality to the brand. Customers can also choose their own ending, with alternative conclusions filmed for each short episode that are a nod to our shared experiences.

The Life’s Good When You Get More Love web series campaign ties in effortlessly with LG’s recently unveiled new brand direction and visual identity, which presents a more dynamic and youthful look, while also maintaining and reiterating the brand’s core values of ‘Uncompromised Customer Experience’, ‘Human-centered Innovation’, and ‘Warmth to Power a Smile’. The company is on the path to iconic status, and these short videos highlight LG as an enabler of small love gestures, creating a celebration of family that translates not only in Nigeria but throughout the African and Middle East regions.

To learn more about LG’s campaign, please visit: https://www.lg.com/africa/get-more-love

Under the Theme of ‘Sustainable Life, Joy for All,’ Company to Highlight Its
Commitment to a Better Life for All Through Energy-Efficient Innovations

SEOUL, Aug. 8, 2023 — LG Electronics (LG) invites consumers from around the globe to experience its latest innovations at IFA 2023 in Berlin, Germany (September 1-5). Under the theme of Sustainable Life, Joy for All, the company will introduce the LG Sustainable Village and an evolved ecosystem of efficient, convenient and sustainable products and solutions designed to help create a better life for people and the planet.

During IFA 2023, visitors to LG’s booth in Hall 18 at Messe Berlin can discover the advanced, eco-minded features and functions of the company’s newest offerings and learn about its comprehensive vision for a sustainable life.

Those unable to attend IFA in person can still explore LG’s innovation showcase by checking out the LG Booth video, which will be uploaded to the LG Global YouTube channel (https://www.youtube.com/@LGGlobal) from the opening day.

We have chosen four winners from the What do you know about the LG XBOOM XL7S Speaker Campaign

They are;

Kachy1605
Mary1990
Dave6868
Maiwaz

Congratulations to you all. You will be contacted to come to LG Office for your gift. Send your details to gmmoray@gmail.com for confirmation.

When it comes to televisions, we always make sure we are choosing the best because there are many options out there, but the ultimate choice would be a brand and model that have a 10-year experience in the market, like LG OLED.

A decade after introducing the world to the first-ever large screen OLED TV, LG continues to lead the premium TV market. The company’s cutting-edge OLED TVs have been recognised at the CES Innovation Award for 10 years in a row, and have kept evolving over time to deliver ever-greater value to consumers. LG OLED is renowned for its exceptional picture quality, producing vibrant, accurate colours with deep blacks, and an infinite contrast ratio for images that are remarkably lifelike.

Since its initial launch in 2013, LG OLED has continuously raised the industry bar, introducing pioneering display technologies such as OLED evo and ground-breaking form factors, including the world’s first rollable TV, LG SIGNATURE OLED R said Choongbae Seok, General Manager, Home Entertainment, TV Division, LG Electronics West Africa. “The LG OLED evo series is designed to ensure that viewers can enjoy immersive viewing experiences, while reducing impact in all production stages for a greener, healthier environment at the same time.” LG will continue to pursue a broad range of ESG initiatives and responsible practices as the firm leader of the OLED TV market.”

Spearheading LG’s OLED evo line-up are the G2 and C2 OLED evo series TVs. These models (65G1, 77G1, 77G2, 55C2, 65C2, 83C2) at https://www.lg.com/africa/oled-evo provide higher brightness and colour accuracy as well as amazing clarity and detail thanks to the precision and performance of LG OLED evo technology and the α9 AI Processor Gen5.

The LG OLED evo is distinguished by capabilities that are intended to meet all of your entertainment needs. From movies, TV shows, sports, games, or anything else. Find out the best features that make the LG OLED evo the perfect addition to your home.

SELF-LIT OLED
LG OLED evo doesn’t require any backlight, pixels are the brightest when they’re alone and shine without the bland glow of a backlight. This will make the image appear in its true colour and show the distinction that flawless blacks create.
Dark parts remain dark because onyx and bright are extraordinarily lit thanks to self-lit pixels, which turn on and off by themselves without a backlight.

Best Picture with α9 AI Processor
A world of realism awaits you with the LG OLED evo TV, as it will open a doorway to new realms and give you the impression that you are actually there, thanks to the unmatched picture quality. Be the star while being surrounded by the superb visual and aural improvements of the α9 AI Processor 4K Gen5.
The Light Boosting Algorithm, Light Control Architecture, and other improvements powered by the α9 AI Processor 4K Gen6 make LG OLED's famous self-lit pixels shine brighter than ever.

TV and Soundbar in Harmony
As you are enjoying your picture, you would want to have a nice sound experience as well. You can pair your LG OLED TV with an LG Soundbar, to create a more immersive, three-dimensional sound system. Designed for first-class home cinema experiences, LG OLED TVs continue to support the image- and audio-enhancing capabilities of Dolby Vision and Dolby Atmos. What’s more, this year’s LG TVs offer seamless integration with the latest LG soundbars, delivering outstanding multi-channel surround sound with IMAX enhanced quality powered by DTS:X.

Ultimate Gaming Experience
The ultimate gaming displays, LG’s self-lit OLED TVs boast a 0.1 millisecond response time, and low input lag. LG OLED TVs are also equipped with the Game Optimizer, allowing users to quickly select and switch between gaming-specific features, such as game-genre display presets. Settings for G-SYNC® Compatible, FreeSync™ Premium, and variable refresh rate (VRR) are easily accessible from the Game Optimizer as well. Likewise, LG has bolstered its already impressive gaming credentials by uncapping the bandwidth on its HDMI 2.1 ports so that they all run at 48Gbps.

True Colors
You will be able to see colours the way their creator intended them, without distortion. Comparing LG OLED panels to conventional LCDs, which only achieve between 70 and 80% colour accuracy, the former have natural hues that reflect the original source content. Each colour in the 3D colour space spans the entire brightness range of the screen, from the darkest night scene to the brightest frames. We usually feel like we need to take a break from watching TV to get an eye rest. However, after watching your shows on the LG OLED evo, your eyes will feel fresh. OLED is flicker-free certified by UL for eliminating screen flashing that causes eye strain and generates a negligible amount of blue light. With Discomfort Glare-Free verification, bright and exhausting glare is also eliminated.

Eye Comfort
If you worry about you and your family's eyes, LG OLED TVs provide a more comfortable way to watch for longer. They've been certified as low-blue light, flicker-free, and discomfort glare-free displays by international agencies TÜV Rheinland (TUV) and Underwriter Laboratories (UL). LG OLED TVs are also the first panels from any kind of TV to receive the Eyesafe® certification developed by TUV-Eyesafe.

Performs great, looks even better with a 10-year Warranty on Direct Drive Motor

LAGOS, July 20th – Washing machines have developed throughout the years with new functions and styles, from top-loaders to front-loaders. In comparison to earlier models, modern washers are more intelligent, softer, cleaner and simpler to use than older machines. But because there are so many choices, it can be difficult to pick the best one.

The LG washing machine establishes a new standard for clothing performance by offering unparalleled cleaning results and ensuring the best possible care for all sorts of clothing. They are created to provide exceptional performance, efficiency, and convenience, transforming the way we do laundry. This washing machine promises great cleaning power, gentle fabric care, and user-friendly operation thanks to its sophisticated features and cutting-edge technology.

LG Top Load Washer: The Ultimate in Washing
Laundry washing is a chore that is not fun. You may reduce the hassle of the process by choosing the ideal washer, which will substantially simplify your life. With an LG top-load washer, you will have a speedy and efficient washing experience. The excellent top-load washing machine from LG boasts the following features;

Energy Saving with Smart Inverter Control
Through effective energy use control, smart inverter technology avoids unnecessary operation. LG Top Load Washer has a “Standby Power Save” feature that allows only a very small amount of electricity to flow through the washer if the power is turned off and the power cord is plugged in, which helps in the preservation of electricity use. While the “Auto Restart” feature will automatically make the washer restart from the point where it left off after a power outage in order to make the necessary adjustments.

Smart Motion
In order to improve washing for different fabric types, Smart Inverter devised three different motions. Agitating (Powerful Washing), Rotating (Tangle-Free), and Swinging (Delicate Washing).

TurboDrum
Sometimes we require a powerful wash after a long day at the park or the beach, in these cases, the Turbo Wash is your saver. Through a powerful water stream generated by a drum that is revolving in the opposite direction from the pulsator, TurboDrum technology offers the strongest wash and gets rid of the toughest grime.

Punch+3
Who hasn’t suffered before from a washing cycle that was imbalanced? Punch+3 technology will solve this issue by generating strong water streams that repeatedly mix the clothing up and down for a balanced washing outcome.

Side Waterfall
Many of us get really bothered after getting our clothes out of the washing machine only to find that they have detergent residue all over them. You won’t have to worry about that with the LG Top Load Washer, as it has a side waterfall option that allows for the optimum detergent and water mixture while reducing detergent residue that may cause skin rashes and allergies.

LoDecibel™ & Less Vibration
One of the most essential things that many look for when it comes to a washing machine is whether it will be noisy during the wash cycle or not. With LG top-load washers, vibration and noise levels are reduced via a smart inverter motor. Also, a 10-year motor warranty is included.

Smart Diagnosis™
Another thing that everyone should consider when buying any appliance, especially a washing machine, is the service. LG Top Washer has a Smart Diagnosis feature that reduces expensive and inconvenient service visits by aiding in the diagnosis and troubleshooting of mechanical problems.

Experience Vivace Washing Machine
The LG Vivace washing machine is the best choice for you. With its smart, hassle-free design and larger capacity, you can enjoy easier cleaning and washing with less time, which equals more time to relax. The benefits you get are numerous:

18% more fabric protection with AI DD™ Technology
The distinguished feature of the Vivace Washing machine is the AI DD™ function. This means that the washing machine automatically detects the load and the softness of the fabric and intuitively optimizes its movement based on these factors to ensure your clothes shine with 18% more fabric protection!

99.9% Allergen removal with Steam™ Technology
With LG Vivace washer, LG Steam™ technology eliminates 99.9% of allergens, such as dust mites, that can cause allergies or respiratory illnesses.

Laundry is done in just 39 minutes with TurboWash™360˚
This amazing feature helps to improve cleaning speed while also ensuring fabric protection with the use of multiple 3D nozzles that work in four different directions. That equals a faster, more thorough clean in less time!

Excellent efficiency while saving energy
To ensure maximum efficiency in less time, this device also saves up to 28% of energy compared to many other devices.

Welcome to a world where household chores are simpler and life is sweeter. With ThinQ™ technology, your washing machine just got smarter, from remote starting the washer to downloading extra cycles. Easily interact with it and get the latest innovations. Get what suits you best from any of the leading outlets at https://www.lg.com/africa/blog/lg-shop-address

For price, offer, and warranty, please visit https://www.lg.com/africa/washing-machines

Offering 10-Year Warranty & Unmatched Cooling Efficiency

[LAGOS, July 18, 2023] – LG Electronics, a global leader in home appliances, proudly introduces its latest innovation in refrigeration technology. The all-new LG Refrigerator sets a new standard in cooling efficiency, providing exceptional performance while delivering peace of mind with an unprecedented 10-year warranty.

The LG Refrigerator is engineered with cutting-edge features and advanced cooling systems designed to enhance the overall freshness and preservation of food. Equipped with state-of-the-art technology, this refrigerator ensures optimal temperature control, extended food preservation, and reduced energy consumption, all without compromising on style or convenience.

"With the goal of providing our customers with sustainable solutions, we have implemented a 10-year warranty on the inverter Linear compressor used in our refrigerators. Regular appliance replacement creates physical waste in addition to time and energy expenditures. This effort therefore aims to lessen e-waste while also providing our customers with durability and peace of mind, according to Brian Kang, General Manager, Home Appliances, LG Electronics West Africa Operations.

LG InstaView illuminates the refrigerator’s interior with just two quick knocks on the transparent glass while Door-in-Door reduces interior cold air loss by providing a convenient space to keep frequently accessed items handy. With a more immersive tinted glass panel in the refrigerator, the new design complements the seamless InstaView Door-in-Door refrigerator’s flat stainless-steel design and elegant aesthetic. And because the InstaView window is 23 percent larger than previous models, seeing what’s inside is easier than ever.

LG’s InstaView refrigerators incorporate UVnano technology which harnesses the power of light to effortlessly and effectively maintain a hygienic and germ-free water dispenser tap. UVnano operates once every hour to remove up to 99.99 percent of bacteria on the refrigerator’s dispenser tap. For additional peace of mind, users can also activate the UVnano feature with the press of a button.

Some of the key features of LG’s Door-in-Door Refrigerators include:
Innovative Door-in-Door Design: This unique design allows users to access their most commonly used items without opening the entire refrigerator. This helps to reduce energy consumption, maintain the freshness of stored items, and promote a more organized storage system.

Hygiene Fresh+™: LG’s Door-in-Door Refrigerators are equipped with the advanced Hygiene Fresh+™ system. This powerful air purification system removes bacteria, dust, and odor, ensuring that the refrigerator remains fresh and hygienic at all times.

LINEARCooling™ & DoorCooling+™: Every InstaView product in the line-up incorporate LG’s proven freshness-enhancing systems, LINEARCooling™ and DoorCooling+™. LINEARCooling minimizes temperature fluctuations, the main cause of food spoilage. Simultaneously, DoorCooling+ cools the entire refrigerator compartment evenly by distributing powerful airflow from a strategically positioned vent.

SmartThinQ™ Technology: The Door-in-Door Refrigerator comes with LG’s SmartThinQ™ technology, enabling users to control their refrigerator remotely through a smartphone app. This feature allows for easy monitoring and management of the appliance, providing notifications, and even troubleshooting assistance.

Energy Efficiency: LG’s Door-in-Door Refrigerators are designed with energy efficiency in mind. The refrigerator’s Linear Inverter Compressor and the Door-in-Door design work together to save energy by reducing cold air loss and maintaining consistent temperatures.

Spacious and Flexible Storage: The refrigerator offers ample storage space with adjustable shelves, allowing users to easily customize the interior to suit their needs. The design also features a dedicated space for storing tall items, such as bottles or large containers.

LG’s cutting-edge Inverter Linear Compressor demonstrate the company's commitment to sustainability and quality, ultimately winning over customers. All LG Refrigerator comes with 2-year warranty and a further 10-year on the Inverter Linear Compressor. Warranty starts on the day of purchase which makes LG more superior and user friendly. For support on any LG Refrigerator, kindly call LG Customer Care Representative on 080098115454(Toll-Free)

The LG Door-in-Door Refrigerator comes in these models; GC-X257CSES & GR-X31FTMHL. They are available at all Fouani stores in Nigeria. To learn more about LG’s innovative home appliances and explore the ground-breaking Door-in-Door Refrigerator, please visit, https://www.lg.com/africa/door-in-door-refrigerators.

Company Aims to Advance Business Portfolio by Transitioning to Platform-based Service Business Model,
Accelerating B2B Business and Procuring New Growth Engines

LAGOS, July 12, 2023 — LG Electronics (LG) declared its vision to transform from its current position as a top global home appliance brand to a “smart life solutions company” that can connect and expand customers’ diverse experiences while driving for global annual revenues of KRW 100 trillion by 2030.

In a landmark speech today at the LG Sciencepark in Seoul, South Korea, CEO William Cho outlined the bold vision built on three growth engines: pursuing new platform based service businesses through advancement of business portfolio, accelerating business-to-business (B2B) and exploring new business areas such as electronics vehicle charging and digital health. The CEO identified electrification, servitization and digitalization as key inflection points LG will focus on to achieve rapid mid- to long-term growth.

“LG will continue to pursue its bold vision to transform and leap forward as a smart life solutions company that connects and expands customers’ various spaces and experiences, rather than resting on its current position as the best home appliance brand that provides quality products,” said CEO Cho. “We will establish a brand-new LG by reinventing the way we work and communicate toward this goal.”

The CEO also highlighted the company’s financial objectives. “We will achieve Triple 7, which encompasses an average growth rate and operating profit of 7 percent or more as well as enterprise value to EBITDA ratio of 7,” said the CEO. “With the goal of raising sales from KRW 65 trillion last year to KRW 100 trillion by 2030, we will establish ourselves as a company that is properly recognized by the market and customers.”

Cho said LG will focus on the transition to the platform based service business model, acceleration of B2B areas and procurement of new growth engines based on competitive edge as three pillars to focus on customer experience. By 2030, the proportion of these three pillars in sales and operating profit is expected to increase to more than 50 percent.

The company plans to invest more than KRW 50 trillion by 2030 for the qualitative growth of the business, including the advancing of the business portfolio led by the three new growth engines. This includes an R& investment of more than KRW 25 trillion, facility investment of more than KRW 17 trillion and strategic investment of KRW 7 trillion.

The company is also accelerating the expansion of its B2B business, the CEO explained. LG’s rich understanding of customers as well as the know-how to communicate and empathize with customers that have been accumulated in the B2C business, which has seen continuous innovation over the past 65 years, will be fully expanded to commercial, mobility and virtual spaces.

Cho highlighted how LG is accelerating company-wide changes from corporate culture to brand communication at every customer contact point with the ultimate goal of becoming a brand that that warms the hearts of customers and puts smiles on their faces while enabling customers to feel the value and philosophy of Life’s Good. The company is also driving ESG management activities to fulfill its responsibilities as a global corporate citizen.

The 6th International Air Conditioning & Refrigeration Exhibition, Mega Clima Nigeria organized by Elan Expo was held on 11-13 July 2023 at Landmark Center, Lagos, Nigeria where LG Electronics a global leader in Heating, Ventilation and Air Conditioning (HVAC) solutions unveiled its latest innovation in air conditioning technology.

Heating, ventilation, and air conditioning (HVAC) systems have long been the cornerstone of indoor comfort, providing occupants of both residential and commercial buildings with temperature-controlled air. HVAC provides ‘thermal comfort,’ keeping inside temperatures and humidity levels within a range that is comfortable for humans. This range, which can vary significantly depending on the time of year, and various other factors, is key to people’s productivity and health while spending time indoors.

Recognized for advancing the limits of innovation in the air conditioning sector, LG showcased its 2023 line-up featuring residential and commercial air conditioners. The showcased models featured cutting-edge advancements in energy efficiency, air quality, and smart connectivity. From Dualcool Air Conditioners to the latest Packaged Unit, the exhibition provided a platform for industry expert, policy makers and tech enthusiasts to share knowledge, explore emerging trends and discover state-of-the-art products and solutions.

LG Electronics Commercial Air Conditioner Part Leader, Mr. Vijay Bakshi was elated about LG’s participation in the Mega Clima Expo 2023, the opportunity it afforded to meet several stakeholders in the HVAC industry. “Presenting our products at the Mega Clima Expo provided us with the chance to meet and discuss we several tech experts, business owners and partners who were amazed with the latest products we showcased this year, some of which will be available in the Nigerian market in the next quarter.”

The exhibition offered LG Electronics the chance to showcase its dedication to transforming the air conditioning sector through innovative technology, energy efficiency, and sustainability.

Attendees at the largest HVAC+R sector show in West Africa for residential builders, contractors, distributors, and other trade professionals who visited LG booth had a first-hand experience with the latest LG air conditioning technologies and award-winning products, like theLG Dualcool AC (Artcool & Gencool), Multi V5 & VS, and several Packaged Air Conditioners. Information on LG’s complete portfolio of air conditioning systems can be found at https://www.lg.com/africa/air-conditioners

LG HVAC systems offer builders and homeowners the comfort and convenience for year-round residential and light commercial heating and cooling needs. With an expansive offering of both ducted and duct-free options, from heat pumps to HVAC split systems, LG offers builders and architects the quality, performance and style that today’s homeowners expect. This includes the exclusive Art Cool™ line and the superior heating performance of LGRED° technology. Whichever LG solution they select, builders can benefit with LG’s trademark reliability and advanced technology, along with smart heating and cooling systems that fit the lifestyle of their customers.

....HARP ON TECHNOLOGY AS TRANSFORMATIONAL TOOL
....BEST PERFORMING STUDENTS GETS LG TV, OTHER DESERVING STUDENTS GET OTHER PRODUCTS


LG Electronics, a leading global technology company, reaffirmed its commitment to education by providing students of Dansol High School with valuable products and urged them to imbibe moral values and decent behaviours.

Speaking at the annual Leadership Summit/Press Day of Dansol High School, Agindingbi, Lagos, Digital Manager, LG Electronics West African Operations, Ms. Doris Onwuagba on the theme: SOCIAL MEDIA AS A TOOL FOR DEVELOPING GLOBAL LEADERS, said social media and other digital platforms have empowered people all over the world to communicate, share information, and transform their societies. “Any company which has a presence on Facebook, LinkedIn, YouTube, and Twitter, uses social media first to build its brand among customers and the public, but knows that use of these platforms can teach leaders lessons about interacting with others.”

Different speakers at the Dansol High School, Lagos, were optimistic that technology has become a significant tool to improve life, society and positively impact others despite the damning abuses the world has witnessed. They include; Navy Captain Aliyu Adams, Commissioner for Youth and Social Development, Lagos State, ably represented by Ms. Damilola Sonayon James and Social Media Content Creator, Ms. Isabella Solomon. They urged youths to be agents of social change even as they yearn for a good life.

In her address to the students, Executive Director, Dansol Christian Mission, Mrs. Omotara Olanitori told the students to understand all they have been taught and try to make the school proud. She also thanked the sponsor, LG Electronics for the prizes given to the students. “The children's award is determined by how well they did in school and our goal is to raise a complete child.”

LG Electronics distributed a range of cutting-edge products to well-deserved students. The products include; LG TV, Soundbar, Refrigerator, and Microwave Oven. Presenting the gifts to the students for their academic excellence, Public Relations Manager, LG Electronics West African Operations, Mr. Moses Osime said, "We believe that every student should have equal opportunities to succeed in their education and by providing students with our innovative products”. The Press Day event marked an important step in LG Electronics' ongoing efforts to support students and promote educational equality. Through initiatives like these, LG demonstrates its dedication to making a positive impact in communities nationwide.

LG Electronics' commitment to education extends beyond product donations. The company has been actively involved in various educational initiatives globally, including partnerships with educational institutions, scholarship programs, and digital literacy campaigns. By combining technological innovation with a focus on education, LG aims to contribute to the development of future leaders and foster a more knowledgeable and connected society, he said.

Former Commissioner for Youth and Sports Development in Lagos State, Segun Daodu, represented by Damilola Sonayon James said “Social media is a direct and indirect channel of communication, depending on the intention behind it. We are living in a world with decent technology. It has changed a lot of things – how we relate with one another in the entertainment industry, communication and relationships, even the economy, and the vocation system.

“As leaders, we must live with the right narrative. Use social media to better your life, showcase your skills and talents and improve on your immediate environment to positively impact the social life of others.”

“I urge young people to begin to see how they can explore social media in a constructive way, in a more intentional way so that they have something they are driving at, as opposed to using it to consume. They should use social media to influence, impact and change narrative of how Nigeria is perceived of today,” she said.

The students made several presentations in spoken word, Choreography and debate alongside invited schools, after which Dansol High School’s cultural troupe mesmerized the audience with an energetic dance display.

For more information about LG Electronics, please visit https://www.lg.com/africa