LG Electronics, a global leader in technology and innovation, is delighted to announce the launch of the highly anticipated K-POP Fiesta contest in Nigeria. This exciting event offers fans a unique platform to showcase their passion for Korean pop music and dance, while providing an opportunity to engage with fellow enthusiasts from all corners of the country.

The contest will be to four major cities in Nigeria, including Lagos, Abuja, Port Harcourt, and Ibadan. The K-POP Fiesta contest aims to bring the electric energy and vibrant culture of K-POP to Nigeria, a country known for its love of music and dance. The K-POP Contest invites talented individuals and groups to compete in various categories, including singing, dancing, and performing. As part of its commitment to fostering cultural exchange and embracing diversity

“We are excited to bring the K-POP Contest to Nigeria and provide a platform for talented individuals to shine,” said Mr. Hyoungsub Ji, Managing Director at LG Electronics West Africa. “By taking the contest to multiple cities, we aim to reach a diverse range of participants and celebrate the rich cultural exchange between Korea and Nigeria. Contestant will have the opportunity to win exciting prizes and recognition for their talent”.

“We are thrilled to bring the K-POP Fiesta contest to Nigeria, a country with a rich musical heritage. This event is a testament to LG’s dedication to providing unique and exciting experiences for our customers. We believe that K-POP has the power to unite people from different backgrounds and create a sense of joy and unity.” Mr. Hyoungsub added

The K-POP Contest tour will kick off in Ibadan on the 2nd and 3rd of May, where fans can experience the electrifying energy of K-POP through dance and singing competitions, and also interactive experiences. From there, the tour will travel to Lagos, Port Harcourt, and Abuja, giving aspiring performers in each location the chance to showcase their talent on a grand stage at the finale which will take place in Lagos sometime in June.

The K-POP Fiesta contest will provide participants with a platform to showcase their talent, creativity, and love for K-POP. Participants will have the opportunity to compete in various categories, including singing, dancing, and even creating their own K-POP-inspired music videos. The contest will be judged by a panel of industry experts, ensuring a fair and unbiased evaluation.

Three winners in music and dance will emerge at the regional contest in these four cities with five hundred thousand naira up for grabs while the winner at the grand finale gets two million naira plus other exciting prizes.

In addition to the contest, attendees will also have the opportunity to experience LG’s latest innovations in entertainment technology. From high-quality sound systems to immersive displays, LG continues to push the boundaries of what’s possible in entertainment and lifestyle.

LG Electronics is committed to supporting and nurturing talent in Nigeria, and the K-POP Fiesta contest is just one of the many initiatives undertaken by the company to empower individuals and encourage artistic expression. By bringing the K-POP phenomenon to Nigeria, LG aims to create a memorable experience for both participants and fans alike.

To participate in the K-POP Fiesta contest, fans can register online at https://www.lg.com/africa/LG-Kpop-Fiesta or Join the conversation on social media (Instagram) using the hashtag #LGKPOPNigeria.

The contest is open to all K-POP enthusiasts in Nigeria, regardless of age or background.

The event had in attendance Management of LG Electronics, Nigeria Video Jockey & TV Presenter, V.J Adams, Akunna Okechukwu, Season 6 Nigerian Idol finalist, Pebble Peter Joseph, K-POP finalist 2015, Sharon Onyegbula, actor, singer & dancer, among others.

LG Electronics, a global leader in technology and innovation, is delighted to announce the launch of the highly anticipated K-POP Fiesta contest in Nigeria. This exciting event offers fans a unique platform to showcase their passion for Korean pop music and dance, while providing an opportunity to engage with fellow enthusiasts from all corners of the country.

The contest will be to four major cities in Nigeria, including Lagos, Abuja, Port Harcourt, and Ibadan. The K-POP Fiesta contest aims to bring the electric energy and vibrant culture of K-POP to Nigeria, a country known for its love of music and dance. The K-POP Contest invites talented individuals and groups to compete in various categories, including singing, dancing, and performing. As part of its commitment to fostering cultural exchange and embracing diversity

“We are excited to bring the K-POP Contest to Nigeria and provide a platform for talented individuals to shine,” said Mr. Hyoungsub Ji, Managing Director at LG Electronics West Africa. “By taking the contest to multiple cities, we aim to reach a diverse range of participants and celebrate the rich cultural exchange between Korea and Nigeria. Contestant will have the opportunity to win exciting prizes and recognition for their talent”.

“We are thrilled to bring the K-POP Fiesta contest to Nigeria, a country with a rich musical heritage. This event is a testament to LG’s dedication to providing unique and exciting experiences for our customers. We believe that K-POP has the power to unite people from different backgrounds and create a sense of joy and unity.” Mr. Hyoungsub added

The K-POP Contest tour will kick off in Ibadan on the 2nd and 3rd of May, where fans can experience the electrifying energy of K-POP through dance and singing competitions, and also interactive experiences. From there, the tour will travel to Lagos, Port Harcourt, and Abuja, giving aspiring performers in each location the chance to showcase their talent on a grand stage at the finale which will take place in Lagos sometime in June.

The K-POP Fiesta contest will provide participants with a platform to showcase their talent, creativity, and love for K-POP. Participants will have the opportunity to compete in various categories, including singing, dancing, and even creating their own K-POP-inspired music videos. The contest will be judged by a panel of industry experts, ensuring a fair and unbiased evaluation.

Three winners in music and dance will emerge at the regional contest in these four cities with five hundred thousand naira up for grabs while the winner at the grand finale gets two million naira plus other exciting prizes.

In addition to the contest, attendees will also have the opportunity to experience LG’s latest innovations in entertainment technology. From high-quality sound systems to immersive displays, LG continues to push the boundaries of what’s possible in entertainment and lifestyle.

LG Electronics is committed to supporting and nurturing talent in Nigeria, and the K-POP Fiesta contest is just one of the many initiatives undertaken by the company to empower individuals and encourage artistic expression. By bringing the K-POP phenomenon to Nigeria, LG aims to create a memorable experience for both participants and fans alike.

To participate in the K-POP Fiesta contest, fans can register online at https://www.lg.com/africa/LG-Kpop-Fiesta or Join the conversation on social media (Instagram) using the hashtag #LGKPOPNigeria.

The contest is open to all K-POP enthusiasts in Nigeria, regardless of age or background.

The event had in attendance Management of LG Electronics, Nigeria Video Jockey & TV Presenter, V.J Adams, Akunna Okechukwu, Season 6 Nigerian Idol finalist, Pebble Peter Joseph, K-POP finalist 2015, Sharon Onyegbula, actor, singer & dancer, among others.

Global consumer electronics pioneer LG Electronics, recently hosted its LG Showcase MEA 2024 in the Conrad Hotel in Abu Dhabi, under the brand’s theme of Reinventing Together. The event, which focused not only on showcasing the latest innovations, but also on building relationships with its stakeholders, had a confirmed attendance of over 500 guests each who were provided with the chance for a hands-on experience with each product.

During the course of the showcase event, LG Electronics exhibited their latest products and innovations in home appliances that not only enhance daily life, but also provide functionality, unique upgradability and personalization. The focus area included a line-up of home appliance products, which includes refrigerators, washing machines, vacuum cleaners, air conditioning solutions and more.
Commenting on the event, Mr. Il Hwan Lee, Chief Executive Officer, LG MEA Region, said “The LG Showcase MEA 2024 is the home ground where our latest innovations are displayed. We keep our customers in mind during every step of development, and the products we have on display here are a testament to that promise. Not only do we tackle the needs of the consumer, but we also provide the added benefits of unique experience, elegant styling and revolutionary features that can enhance their home.”

During the event, LG Electronics also showcased its popular refrigerator with the MoodUP™ feature. This feature, known for its exciting and unique color options, adds a unique personality to any home kitchen. Through the LG ThinQ™ app, users can choose from 22 colors for the upper door panel and 19 colors for the lower panel. In addition to its visual aesthetic, the new LG MoodUPTM Refrigerator comes with three LED panel doors and a transparent fourth door. The panel doors can have their colors customized through the LG ThinQ app, while the transparent door features LG’s famous InstaView capability that shows the interior of the fridge with two simple knocks. It also features built-in Bluetooth speakers, perfect for playing music during cooking.

LG Electronics’ solutions to upscale your kitchen doesn’t end there, with the brand’s built-in kitchen package that was on display. Keeping in mind energy efficiency, user-friendly features and elegant designs, this unique lineup comprises of an InstaView™ oven, QuadWash™ dishwasher, bottom-freezer refrigerator and microwave oven. While each of these products are premium on their own and can individually elevate the kitchen, it is this premium portfolio of products that that can really step up your kitchen game.

LG Electronics also showcased its Residential Air Conditioning units, such as the ARTCOOL lineup which features the LG DUAL Inverter Compressor™, a critical element that brings powerful cooling without affecting efficiency. The DUAL Inverter maximizes cooling performance for promising faster cooling while also saving energy with optimized compressor operation. Residents can get stronger cooling, as this Dual Inverter Compressor runs faster than conventional non-inverter compressor. It also ensures precise cooling, by maintaining the setting temperature even while running at minimal level.

LG Electronics also takes an interesting spin on washing and drying, showcased with the LG WashTower™ Compact laundry solution. Keeping in mind space-efficiency, this home appliance combines both a washer and dryer with an all-in-one control panel and advanced AI in a single, space-efficient unit. The washer offers a generous 13-kilogram capacity and its dryer, a 10-kilogram capacity, and requires less installation space than the average stackable or side-by-side washer and dryer pair of the same laundry capacity. It also comes with a flat, unibody design that provides an optimal laundry experience and brings a subtle and minimalist aesthetic. The WashTower™ also uses advanced laundry technologies such as Artificial Intelligence Direct Drive™ (AI DD™) to identify the most suitable washing pattern (drum motions, water temperature and wash cycle time) for each load, reducing fabric damage to help clothing last longer . The Smart Pairing™ feature saves users time and hassle by syncing the dryer with the washer; automatically selecting the best drying cycle based on washer load settings, making it an excellent all-around performer.

Alongside the washing and drying solutions, LG Electronics also showcased the LG Styler, a premium steam cleaning solution that can refresh garments in minutes. Built with a simple plug and play method, this solution aims to be a way of smarter styling, complete with a stylish look of its own.

For more details about LG Electronics’ range of products please visit: www.lg.com/africa

LG Electronics, a global leader in consumer electronics recently hosted its LG Showcase MEA 2024 at the Conrad Hotel in Abu Dhabi. With the overarching theme “Reinventing Together,” the event focused on showcasing the latest innovations and extending relationships with its stakeholders. Hosting over 500 esteemed guests, the event offered hands-on experience with its latest products.
A key focus area during the exhibition was LG’s line-up of home entertainment products, which ranges from its televisions, audio and gaming products.

Commenting on the event, Mr. Il Hwan Lee, Chief Executive Officer, LG MEA Region said “We design each product with the goal of enhancing the daily lives of our customers. This LG Showcase MEA 2024 event is a testament to this commitment, and we are proud to exhibit our flagship products today. Each of these home entertainment products are designed with practical innovations while keeping customer use-case requirements at heart, which aligns with our goal of creating a better life by elevating everyone's entertainment experience and the interior of their homes.”

During the event, LG brought to the region its latest innovations in OLED technology; including its flagship 97-inch LG SIGNATURE OLED M, the world’s-first consumer TV with Zero Connect technology which enables the transfer of 4K video and audio, wirelessly at 120Hz. This iconic feature resolves all cable management nightmares and allows for an uncluttered space by having all devices connected to the Zero Connect Box and positioned away from the TV.

Also featured during the event is LG’s innovative StanbyME Go, the 27-inch FHD smart screen that boasts a unique carry bag design, that allows users to easily with them on-the-go. It keeps mobility in mind with its unique design and a built-in battery that lasts up to three hours of screen time. It comes with various connectivity options such as wireless mirroring and NFC, which can be activated with a simple tap. The screen itself also rotates, giving users the option of a vertical or horizontal orientation. In addition to the streaming options, screen is also ideal for listening to music with its turntable skin or for playing chess with the pre-installed Chess game. Customers can also control the unit through voice control, even from a distance. The unique design of the StanByME Go promises enhanced durability, keeping the screen safe from bumps, temperature fluctuations, low pressure, dust, salt fog and vibrations.

During the course of the event, LG also showcased its latest LG webOS which brings to the table a completely revamped home screen with wider title cards and smoother tiles for categories such as Game, Music and Home Office. The smart operating system, now celebrating its 10th anniversary, expanded into 300 TV brands and 3,500 content partners, including local partners and has an active user growth increase in the MEA region by 20 times.

LG also showcased its new α (Alpha )11 processor that will be used in its flagship TVs, one that will deliver powerful AI capabilities and enhance the overall viewing experience. This new processor, is four times more powerful than its predecessor and will refine clarity, color and sharpness, as well as providing a 70 percent improvement in graphics performance and a 30 percent faster processing speed.

LG displayed its range of XBOOM speakers which deliver bold and loud sounds with strong bass and massive sound. For instance, the LG XBOOM XL9T, the most powerful-in-class party speaker, produces immense sound of 1000W with booming base and high notes. Additionally, the pixel art and multi color ring lights further step up the party. Its smaller variant, the LG XBOOM XL5S with a 200W output for powerful party music, complete with the series’ iconic party lighting. Amongst these audio products, LG presented their portable speakers, such as the XBOOM Go XG8T, a 120W speaker with 15 hours of battery life. This on-the-go speaker not only packs a powerful punch in audio but can also boost sound further and turns up the party with its studio light feature. Also on display were the LG XBOOM Go XG7Q and the compact XG5S with a 30W output and 20W output respectively, which comes in a unique design with ambient lighting, perfect to set the mood. It is also IP67 rated, making it the perfect musical companion for the outdoors.

Additionally, LG showcased the LG TONE Fit TF7, which focuses primarily on comfort, convenience and immersive sound. The LG TONE Fit TF7 offers a superior fit for fitness enthusiasts, ensuring customers can focus solely on their workout without any distractions. Featuring a patent-pending skirt shape hook, these earbuds offer optimized fit and usability for various outdoor activities. Apart from its superior sound quality, these earbuds are also focused on health, with the UVnano technology integrated into the earbuds' cradle actively sanitizes the ear gel surfaces, creating a more sanitary listening experience.

For more details about LG’s range of products please visit: www.lg.com/africa

LG Showcase MEA 2024 today welcomed guests and partners in Abu Dhabi to in-person experience the latest and greatest the brand has to offer.

The two-day event held at Conrad Abu Dhabi Etihad Towers Hotel in Abu Dhabi, UAE had over 500 guests who witnessed all of LG Electronics’ new innovations that will be rolled out in the region. The LG Showcase, returning after a successful event last year, will create a common platform for experiencing LG Electronics’ unique customer focused innovations and reaffirms the company’s vision to bring innovative products to the market that enhances the customer’s overall experience. The event revolved around the theme of Reinventing Together, which expresses the brand’s commitment and passion toward its customers and their requirements.

Mr. Il Hwan Lee, Chief Executive Officer, LG Middle East & Africa (MEA) Region said: “We saw a huge success when we returned the LG Showcase MEA event last year and we are elated to see the same success in today’s event as well. It is a great pleasure to showcase our latest innovations and give our guests the chance to experience them all firsthand. We are happy to see the love and appreciation received for each product and look forward to bringing more to this region overall.” He further added, “This event is a platform that showcases not just our products, but also reiterates our commitment to our customers. This event also serves as a platform for networking with our business partners and fostering relationships, another vital element of our work.”

The large-scale event was also home to multiple exhibition zones, where LG Electronics’ products were displayed in their ideal use-case scenario. This included a hero zone with the 97-inch LG SIGNATURE WIRELESS OLED M, the world’s-first consumer TV with Zero Connect technology which enables the transfer of 4K video and audio, wirelessly at 120Hz. Also, on display was LG’s innovative StanbyME Go, the 27-inch FHD smart screen that comes in a carry bag design and a three-hour battery built in that allows for the ultimate in portability and making it a perfect companion for outdoor use, such as picnics and BBQs. The event highlighted the latest in LG Electronics’ innovation in processors and software with the new α (Alpha )11 processor that will be used in its flagship TVs and the latest WebOS respectively. The α (Alpha )11 processor will be actively used in flagship TVs for powerful AI features that enhance the viewing experience, while the new WebOS brings a revamped home screen with wider title cards and smoother tiles. The new WebOS will expand into 300 TV brands and 3,500 content partners, including local partners and has an active user growth increase in the MEA region by 20 times.

A dedicated zone for audio visual products was also present, including the latest in XBOOM speakers which deliver bold and loud sounds with strong bass. This included the LG XBOOM XL9T, the most powerful-in-class party speaker, its smaller variant, the LG XBOOM XL5S with a 200W output, topped off with a dynamic pixel lighting effect that offers animation patterns, visual EQ or even characters, making it the perfect accessory for hanging out with friends or a must-have at parties.

The exhibition zone also included an area for home appliances, including washing machines and air conditioning solutions as well as the brand’s premium built-in solutions. Featured in this zone was the MoodUP™ refrigerator, which adds a unique personality to any home kitchen with the ultimate in customization by allowing users to choose from 22 colors for the upper door panel and 19 colors for the lower panel. Also, on display was the LG built-in-kitchen package, a unique lineup that comprises of an InstaView™ oven, QuadWash™ dishwasher, bottom-freezer refrigerator and microwave oven, making it easier for customers to build an all-inclusive experience powered by LG Electronics.

On display was also its Residential Air Conditioning units, such as the ARTCOOL lineup which features the LG DUAL Inverter Compressor™, a critical element that brings powerful cooling without affecting efficiency. Also, on display was LG’s new WashTower™ Compact laundry solution, which focuses on efficiency and space by combining both a washer and dryer with an all-in-one control panel and advanced AI in a single unit with a capacity of 13-kilograms for the washer and 10-kilogram capacity for the dryer.

Speaking at the event, Mr. Hyoungsub Ji, Managing Director, LG Electronics West Africa Operations said, LG is committed to bringing the latest innovations and cutting-edge technology to the West African market. “Our showcase highlighted our newest products and solutions, which will soon be available in the region. We are dedicated to enhancing the customer experience through our expanded retail presence, improved after-sales service, and engaging brand activations.”

On LG CSR activities, he said LG is passionate about empowering the local community through CSR initiatives, focusing on providing water to as many communities in Nigeria on a monthly basis.

LG Electronics also set up Life Style zones, with a range of products appropriate for them. This included the ThinQ powered home setup, an elegant café setup as well as a camping setup.

For more details about LG Electronics’ range of products please visit: https://www.lg.com/africa

Sparking Synergy, LG Electronics Promotes Team Bonding and Camaraderie Among Employees

LG Electronics has embarked on an extraordinary journey to strengthen team cohesion and foster unforgettable memories among its employees. Through an immersive island retreat, the company planned to cultivate a culture of camaraderie and collaboration that will propel the company forward into a future of innovation and success.

Against the backdrop of breathtaking scenery and azure waters, LG employees came together for an experience designed to deepen bonds and ignite creativity. Set on a secluded island paradise, the retreat offered a perfect blend of relaxation, adventure, and team-building activities.

"At LG, we believe that great teams are built on shared experiences and mutual trust," said Mr. Hyoungsub Ji, Managing Director, LG Electronics West Africa. "By bringing our employees together in this extraordinary setting, we are creating memories that will last a lifetime and strengthening the foundation of our workplace culture."

The island retreat featured a diverse range of activities tailored to engage and inspire participants. From team challenges and outdoor adventures to relaxation sessions and cultural experiences, employees had the opportunity to connect on both personal and professional levels.

"Our goal is to create an environment where our employees can recharge, reconnect, and rediscover their passion for innovation," added Mr. Tolu Adesina, Head of Human Resources. "By investing in experiences like this, we are investing in the well-being and success of our team."

In addition to fostering team cohesion, the island retreat aligns with LG's commitment to sustainability and corporate social responsibility. Through eco-friendly practices and community engagement initiatives, LG is not only enriching the lives of its employees but also making a positive impact on the environment and local communities.

The event kicked off with an array of high-energy icebreaker activities, setting the tone for an unforgettable day of bonding and camaraderie. The team bonding event featured a diverse range of activities designed to cater to different interests and preferences. From problem-solving challenges to creative brainstorming sessions, employees were encouraged to step out of their comfort zones, embrace teamwork, and unleash their full potential.

One of the highlights of the event was the "LG Team Spirit," where teams competed in a series of fun and exhilarating games that tested their agility, coordination, and teamwork. Laughter and fun filled the air as employees cheered each other on and celebrated their collective achievements.

Beyond the thrill of competition, the team bonding event also emphasized the importance of employee well-being and work-life balance. Participants had the opportunity to unwind and rejuvenate with mindfulness workshops, swimming sessions, and raffle draw activities, reinforcing LG's commitment to nurturing a holistic and supportive work culture.

As the curtains drew to a close on the dynamic team bonding exercise, the air was filled with a sense of accomplishment and camaraderie. Empowered by their shared experiences and strengthened connections, LG employees departed with renewed enthusiasm and a deeper sense of belonging to the LG family.

Sparking synergy and igniting team spirit, LG remains committed to creating a positive and inclusive work culture where every employee feels valued, supported, and empowered to thrive. The success of the team bonding event reflects LG's ongoing efforts to invest in its most valuable asset – its people.

For more information about LG Electronics, please visit https://www.lg.com/africa

As Muslims around the world observe Ramadan and the values it instills, LG Electronics is launching its 'Double Offer' Ramadan campaign, which aims to inspire people to do better, make the season more meaningful, and highlight the goodness that LG's products provide to consumers.

This Ramadan, LG Electronics is proud to announce exclusive rewards for those who join its Insider Community. Embrace the spirit of giving and celebration with access to special offers on home appliances when you become a part of LG's exclusive Insider Community.

"Ramadan is a time for giving back to our valued customers," said Mr. Brian Kang, General Manager, Home Appliances LG Electronics West African Operations, "We are thrilled to offer exclusive rewards to those who join our Insider Community, allowing them to enjoy significant savings on our premium home appliances."

“LG is always pleased to contribute to noteworthy events, a brand tradition that has endured throughout its history. This time, we anticipate that our exclusive offerings will effortlessly enhance Ramadan festivities for families and people taking part in the important moments of community building during this holy month," he said.

LG is committed to making this occasion even more special for its customers. By joining the Insider Community, customers will gain access to a treasure trove of exclusive offers and discounts on a wide range of LG home appliances. From cutting-edge refrigerators and washing machines to sleek kitchen appliances and innovative home entertainment systems, LG has something for every household need. By joining the Insider Community, customers can unlock special deals that are not available anywhere else.

To gain access to this double offer, joining the LG Insider Community is easy. Simply visit https://www.lg.com/africa/lg-insider-community-referral-program and sign up to become a member today. Once registered, members will gain instant access to exclusive offers, promotions, and exciting news. Offer begins on March 26th, 2024 and ends May 31st, 2024


The exclusive deals will be on select LG products ranging from home appliances to ACs and home entertainment devices. These deals are available exclusively on the Fouani online store.
For the best LG home appliances products, highlighted are;

LG Washing Machine
Wash with The Great and see your fabrics in the best condition. A conscious clothing lifestyle begins with small actions we take. LG offers a range of washing machines to suit every household. It comes with a choice of colours, sleek designs, and thoughtful features. LG's premium technology will change the way you do laundry. Wash your clothes with care and ease with LG. With either wash & dry, front load, or top load, you are guaranteed the best washing machine out there.

LG Refrigerator
Make the most of life. Whether you’re replacing a kitchen appliance, upgrading your laundry, or furnishing your whole house, LG's stylish and innovative appliances are built to suit your lifestyle. Be it door-in-door, side-by-side, or top freezer refrigerator, they prevent mold growth on the door basket, keep your food safe, and offer better cooling performance.

LG Microwave
Combining a design of subtle minimalism and inverter technology from LG Electronics (LG), the new NeoChef™ range aims to take LG microwave ovens to a new level. With the inclusion of new design elements not seen before from LG, the new NeoChef microwave ovens are aesthetically pleasing to the eye and will introduce a touch of class to the modern kitchen. The NeoChef™ models include features such as simplified controls to streamline operation and an anti-bacterial EasyClean™ internal surface to help keep the oven clean.

For more information on LG home appliances products, visit https://www.lg.com/africa/home-appliances

LG Electronics, a global leader in technology and innovation, joined the Federal Ministry of Water Resources and Sanitation in the global celebration of the United Nations World Water Day by donating a solar-powered borehole to the Gudu Community in Abuja.

The theme of this year is 'Water for Peace', emphasizing the vital significance of water in ensuring the stability and prosperity of our world. In situations where water is limited or contaminated, or where access is unequal or nonexistent, tensions can escalate between communities and nations. It is crucial to proactively tackle water-related issues to prevent conflicts and encourage collaboration for sustainable water management.

A series of events took place to celebrate this special day from the Peace walk around FCT to the special press conference with all the relevant partners, international NGOs, Federal Ministries representatives, and private corporations.

Speaking at the commissioning of the solar-powered borehole, the Minister, Prof. Joseph Terlumun Utsev said; “We are extremely happy to celebrate yet another World Water Day with everybody and in particular with the donation of this borehole which is most significant of the celebration. The Gudu Community is grateful for this”.

“All year round we sensitize and celebrate the day to bring attention to one of the leading environmental issues, the scarcity of water.” Water is life, and we cannot even imagine our life without water. Water means a lot to us more than just quenching our thirst, but it plays the role of a vital component of human development; This day provides us an opportunity to think about this issue and how we can make a difference”

The Minister additionally said “Around 2 billion people around the world do not have access to clean and safe drinking water, and approximately 3.6 billion people – 46% of the world's population – lack adequate sanitation services, according to a new United Nations World Water Development Report released. This is a major contributor to the spread of waterborne diseases such as cholera, typhoid, and diarrhea”
Prof. Utsev added, “In Nigeria, approximately 60 million people lack access to safe water sources, leading to numerous health challenges and impeding socio-economic development.” Hence we need to keep appealing to corporate organizations such as what LG Electronics has done today to provide good drinking water for vulnerable communities like Gudu and all across the country so we can gradually reduce the numbers”

Also, at the event, the Managing Director, LG Electronics, Mr. Hyoung Sub Ji thanked the Ministry for the opportunity to collaborate with them to contribute to the community. He said the relevance of LG’s slogan cannot be over-emphasized which is “Life’s Good” With good drinking water people can live and have a good life. This is what has prompted us to do this” he said

Mr. Ji advised "This year, we at LG are proud to align with the theme of Water for Peace. We urge other corporate organizations to collaborate with relevant institutions in combating the scarcity of clean water, which tragically leads to the premature deaths of vulnerable children and adults nationwide. Together, through partnership and collective action, we can make a significant impact on ensuring access to safe and clean water for all. Let us work hand in hand towards a future where every individual has the basic human right to clean water, promoting health, peace, and prosperity in our communities."

Giving a thank you speech, the leader of the community, Alhaji Jubril Musa said, “We are very happy for this water as it solves more than half of our challenges. We will ensure we safeguard the borehole to last longer for us in the community. We thank LG Electronics and the Ministry for the gesture”

Present at the celebration are WaterAid, United Nations International Children (UNICEF), Education Fund (UNICEF), UNESCO, Action Against Hunger, Gillmor Engineering Nigeria Limited, FORDMAX Nig. Limited, CGC Nigeria Limited, Food and Agricultural Organization, (FAO), Borehole Drillers Association of Nigeria (BODAN), Nigeria Hydrological Services Agency (NIHSA), and other relevant ministry representatives

LG Electronics continues to demonstrate its commitment to environmental sustainability and social responsibility through initiatives like this. Clean and easily accessible water is indispensable for economic growth, public health, and environmental integrity. By giving priority to water as a means for peace, we can strive towards a more balanced and harmonious global community.

The matching designs of LG Soundbars and LG TVs are made to complement your home as well as each other
Every design element has been carefully considered so that they become a part of your interior and add style to your space

It is no secret that Global Consumer Electronics brand, LG Electronics has a strong presence in the soundbar market and also known for its cutting-edge OLED TVs, which are matched in the industry's highest level of accuracy by a high-end range of soundbar systems. Even the smallest and most basic LG soundbars in the company's lineup deliver strong, room-filling fidelity and stylish design, even while the greatest models in the product line include features like Dolby Atmos, AI-assisted EQ, and subwoofers.

Furthermore, you don't need to own an LG TV to give one of the company's soundbars any thought—though it doesn't hurt to prioritize aesthetics). Whether you're an audio/video enthusiast seeking the highest level of Dolby Atmos and DTS:X surround sound compatibility or a regular user hoping to enhance the immersive quality of a small home theater system, this list has everything you need.
• Best overall: LG SP9YA
• Best compact: LG SN5
• Best for LG Gallery TVs: LG GX
• Best budget: LG SQC1
• Best Selling: LG SNH5
• Most Powerful: LG SH7Q
• World’s 1st Dolby Atmos Sound Bar with Triple Up-firing Channels: LG SC9S


LG Electronics impressive lineup of soundbars featuring premium quality audio, easy connectivity, smart functionality, and sleek designs that integrate perfectly with LG’s stunning TVs delivers rich, true-to-life sound that captivates with its accuracy and depth. These Soundbars range again leverages the company’s long-standing partnership with Meridian Audio, with more models featuring finely tuned technologies such as Bass and Space, which boost low-frequency reproduction and widen the soundstage, and Image Elevation, which ensures a more lifelike listening experience by elevating the perceived height of lead instruments and vocals. Furthermore, the majority of this lineup supports Dolby Atmos (5.1.2 channels) and DTS:X for dynamic and thoroughly immersive audio.

Creating an enhanced synergy between the soundbar and TV, the elevated audio quality of LG’s newest soundbar models enriches the home entertainment experience with a heightened sense of immersion and greater convenience. When paired with WOW Orchestra, the soundbar and LG TV harness the full potential of their audio channels, creating an unrivaled audio experience with an enlarged soundstage and improved depth and height. The ideal choice for a surround sound experience, LG’s new soundbars deliver the superior quality of Dolby Atmos, driven by the advanced technology of DTS:X.

“We’re thrilled to unveil our widest range of soundbars ever-a set of immersive home audio options that will appeal to first-time consumers and audiophiles alike,” said Daesun Hwang, Product Director, Audio Business Unit, LG Electronics West African Operations. “As people look to recreate the theater experience at home, we now offer a soundbar for virtually every need, with performance and innovative features that are truly game changers.”

The LG SP9YA is the best overall LG option for most thanks to its balanced feature set and Dolby Atmos compatibility, while the best LG soundbar with Triple-Level Spatial Sound— a more immersive and accurate sound experience is the LG SC9S, which features Triple Up-firing Channels. If you’re working with limited space, the best compact LG soundbar for the job is the LG SN5, while the LG GX is a better choice if you need a slim and substantial soundbar to match a large LG OLED TV. Shoppers on a budget should consider the LG SQC1 to bump a television’s baseline volume at a very desirable price.

The SC9S, another new LG soundbar, serves as the perfect audio and visual companion to LG’s premium OLED TVs. WOW Orchestra, WOW Interface, and WOWCAST enable the SC9S model to seamlessly integrate with LG OLED TVs, completing the viewing experience for a greater sense of immersion. Remarkably, connecting WOWCAST to the SC9S model and an LG premium OLED TV creates a wireless home entertainment experience with no visible cables between the screen and the soundbar. This Wi-Fi-enabled soundbar provides a flawless listening experience with high-fidelity audio quality for listeners to enjoy their favorite tracks on music streaming platforms including Tidal Connect and Spotify Connect. The thoughtful design of the SC9S flawlessly aligns with the width and frame colors of LG OLED TVs, resulting in an impeccable visual match when paired with an ultra-thin OLED TV.

LG Electronics continues to set new standards in consumer electronics with the unveiling of its latest lineup featuring sleek, minimalist designs tailored to enhance the modern lifestyle.

In a world where technology seamlessly integrates into daily routines, LG Electronics understands the importance of design that not only complements living spaces but also elevates them. With a commitment to innovation and aesthetics, LG's new range of products embodies the perfect balance of form and function. From cutting-edge Televisions to state-of-the-art home appliances, LG's minimalist design ethos shines through in every product. With clean lines, premium materials, and intuitive interfaces, consumers can enjoy both sophistication and simplicity in their everyday interactions.

"We believe that great design should enhance the user experience, not distract from it," said Mr. Hari Elluru, Head, Corporate Marketing, LG Electronics, West African Operations. "Our latest lineup embodies our dedication to creating products that seamlessly integrate into modern lifestyles, providing both style and substance."

At LG, we have the latest designs, very durable and innovative products for every household, and it’s for this reason that, to prevent the incidence of the paradox of choice, we curated some budget-friendly home appliances we believe will make living comfortable for you.

Smart TV

Why go to the cinema when you can create a cinematic experience in your home? When friends and family visit you, you can entertain them either by watching content together on an LG TV or by connecting your game with the LG TV so you can have an immersive experience. As far as picture and sound quality goes, LG TVs deliver only the best. So, immerse yourself and treat your guests to unforgettable TV experiences by investing in any of LG’s range of smart TVs. And what is more? Its ThinQ app feature is there to help maximize your TV experience in such a way you can’t imagine. You get to choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control. https://www.lg.com/africa/tvs

Portable Bluetooth Speaker & Soundbar

Whether you are the indoor type or outdoor type, there is that speaker that helps whatever vibe you are in. And regardless of what your taste is, you can get a premium audio experience no matter the size of the speaker. Take, for instance, our portable speakers that allow you to carry your fun with you with or without the absence of power or our soundbars that serve as the perfect companion to your LG TVs. The good thing about these speakers is that even with their sleek design, there’s no compromise on sound quality. You can check all our audio speakers at https://www.lg.com/africa/audio/lg-rp4

Enjoy sound the way it’s meant to be enjoyed where all your movies and music are brought to life with sound that's clearer and more immersive; thereby, giving you a more realistic audio experience. And not only that, with this sound bar, there is dimensionality to your sound as well as a greater sense of space and depth which all culminates in you discovering hidden audio details with unparalleled clarity, hearing every emotion just as the creator of the sound intended for you to hear.

Refrigerator

Want a fridge that keeps your food items and drinks cool and fresh for a long period without drilling a hole in your pocket? Well, you don’t have to think too far. This fridge is the perfect addition to your household gadgets. One amazing feature of this LG Instaview fridge is that when you knock twice on the door, you can see the contents of the fridge without opening the door. This helps to save time while saving the air inside the fridge. Cool, isn’t it? See more on https://www.lg.com/africa/refrigerators

Microwave Oven

Who says you have to retire to the kitchen after a stressful day at work? And who says you need a massive cooking gadget just to create little wonders that delight your tummy? LG NeoChef microwave is the go-to appliance for quick and easy meals. Whether it is to heat the food, bake, fry, or even ferment your homemade yogurt, LG NeoChef has the bells and whistles you need for gastronomy. For more on LG microwave oven, please visit https://www.lg.com/africa/cooking-appliances

Air Conditioner

There is air and there is cool refreshing air that’s void of impurities. The latter is the kind of air that comes from the LG ArtCool air conditioner. LG’s ArtCool AC not only fills your space with the right kind of air for your lungs and skin, its design allows it to harmonise perfectly with your wall, adding to the beauty and style of your interior in a way most air-conditioners were not designed to. In addition to that, it is more energy saving and thanks to its inverter compressor, it expels air farther and faster. And not only that, you can access your air-conditioner at any time and from anywhere with a Wi-Fi equipped device and LG's exclusive home appliances control app - ThinQ.
Visit https://www.lg.com/africa/air-conditioners for more information.

Discover a world of convenience and style with our latest offerings. Visit our showroom https://www.lg.com/africa/blog/lg-shop-address or website https://www.lg.com/africa to browse our impressive collection.

Wins a total of 33 awards, unveiled its Alpha-able concept Car of the future and other innovative products in Las Vegas

LG displayed its newest innovations at CES 2024 under the theme of ‘Reinvent your future.’ This meticulously curated booth, featuring zones across various spaces, demonstrated LG’s expansion beyond the home into new areas, such as mobility and commercial spaces, in its journey to become a ‘smart life solution company.’

Meanwhile, LG Electronics also marked its highest-ever achievement with a total of 33 Innovation Awards for the technological and design excellence of its latest lifestyle solutions, CES® 2024 Innovation Awards across Home Appliance, Home Entertainment, and B2B categories, including two coveted Best of Innovation Awards for LG OLED TVs.

LG’s winning streak encompassed video displays and content (19) and OLED TVs (12). The OLED TV, launched in 2013, has consecutively secured CES Innovation Awards for 12 years. LG’s proprietary smart TV platform, webOS, was also recognized for its innovative edge. In addition, LG’s next-generation home appliances, like the LG StanbyMe Go and LG Signature Washer-Dryer received awards in various categories.

Let’s take a look at some of LG’s cutting-edge products introduced at CES 2024, designed to make life better not only for customers but the earth as well.

The spotlight of the show was the LG SIGNATURE OLED T, the world’s first 77-inch 4K wireless transparent TV – a truly spectacular innovation unlocking new possibilities. The massive media art display, comprised of fifteen 77-inch LG OLED Ts seemingly floating in the air, highlighted the TV’s ability to move freely without being constrained by wires or cords – a feat made possible by the Zero Connect Box.

In the ‘Life with OLED T’ zone, created in collaboration with premium Dutch lifestyle brand Moooi, LG presented how the LG OLED T can redefine the screen experience, liberating the space and transforming into a design object to open a realm of possibilities like never before. The TV’s Transparent Mode enables it to blend with the surroundings, transcending the traditional dominance of a television and becoming a part of interior design. When it’s time to view content, users simply have to raise the black screen to enjoy the exemplary LG OLED picture quality to the fullest.

The zone also featured other TVs, including the Posé, a lifestyle TV from the LG OLED Objet Collection, which also elevates the home as an object of décor. The LG StanbyME Go, with its portable briefcase design, adjustable 27-inch touchscreen and 3-hour battery life, prioritizes user convenience and offers ultimate flexibility for on-the-go entertainment.

The zone featured more than just TVs. Unveiled for the first time at CES, the LG gram Pro 2-in-1 is the newest model that takes the ultra-lightweight, compact design and powerful performance that LG gram is known for to the next level. Next to the LG gram Pro, visitors had the opportunity to try out the newly unveiled LG MyView Smart Monitor, equipped with LG’s webOS platform, providing access to OTT streaming services, home office applications and various content, all without the need for a PC connection.
LG’s smart TV platform, webOS, provided a wealth of entertainment and engaging experiences, aligning with LG’s objective to transform into a media and entertainment platform company. Inviting users to explore the world of entertainment powered by webOS, the ‘webOS Experience Zone’ comprised numerous self-lift OLED displays playing an endless stream of content from webOS content partners. Placed at the end of the tunnel, the 97-inch LG OLED M stood as LG’s first 4K 144Hz wireless TV, powered by Alpha 11, the world’s first processor dedicated to OLED. This innovative technology played a crucial role in ensuring lifelike picture quality and immersive, space-filling sound by adapting to the viewer.

Next, the ‘Smart Home’ zone highlighted CEO William Cho’s insights shared during LG World Premiere, where he introduced the concept of redefining AI as “Affectionate Intelligence.” To offer visitors an idea of the rich ecosystem created by LG products and connected through ThinQ, the zone was filled with a wide variety of LG appliances equipped with AI-supported intelligent sensors, optimized to study and analyze users’ unique life patterns to generate data that can be used to train LG’s AI.
At the zone, visitors were able to witness a demonstration of LG’s smart home AI agent, an all-around home manager and companion that showcased the company’s commitment to realizing the vision of a “Zero Labor Home.” The AI agent, featuring an advanced ‘two-legged’ wheel design, autonomously navigates through the home. Leveraging multi-modal AI technology, it possesses the capability to comprehend context and intent, enabling seamless communication with users.

After exploring LG’s TVs and home appliances, visitors moved on to see how LG is expanding into new spaces, starting with mobility. Introduced at IAA Mobility in September 2023 and showcased for the first time at CES 2024, LG Alpha-able proposed a future mobility experience where vehicles transcend mere transportation functions, evolving into spaces for efficient use of time and diverse experiences.
The zone also featured the EV Charger section, demonstrating LG’s capabilities as an integrated solution provider in the mobility space, with LG e-Centric standing as the company’s solution for the optimal operation and efficient management of EV chargers.

Transitioning to the ‘Commercial’ Zone, attention shifted to LG’s B2B products. The zone, themed around a trip to Las Vegas, showcased various products, including transparent OLED displays, biometric authentication, AI-based personalized advertising solutions and robot products such as LG CLOi, in various commercial environments. The zone also introduced digitalized and eco-conscious HVAC solutions and Building Energy Management, delivering exceptional performance to commercial buildings.

Continuing the journey, the ‘LG Labs’ zone, an area dedicated to the company’s experimental and innovative products and services, garnered significant attention. At its center, ‘Bon Voyage’ showed LG’s take on a customized living space designed to extend the living space into nature. The upgraded camping trailer version of Bon Voyage optimizes space utilization and mobility, furnished with various LG products, including a refrigerator, electric stove, water purifier, Styler and shoe care products. Additional showcased products included the 4K projector LG CineBeam Qube, LG gram Fold, LG XBOOM and LG StanbyME Go.

Last but not least, the ‘Sustainability’ zone highlighted LG’s efforts to create a Better Life for All through products incorporating recycled materials, such as LG tiiun mini. Also, on display were LG’s sustainable home solutions, such as LG’s hydronic heating system and Home Energy Platform.

LG’s CES booth spotlighted the company’s latest innovations, not only enhancing the customer experience within homes but also extending into mobility and commercial spaces. Stay tuned for more updates on LG’s innovative products and solutions, ensuring customers continue to believe that Life’s Good.

For more information, kindly visit https://www.lgnewsroom.com/tag/ces2024/ and https://www.lg.com/africa

Boasting Premium Picture Quality with Outstanding Color and Contrast, LG CineBeam Qube 4K Transforms Almost Any Indoor Spaces into Cinemas

LG Electronics (LG) is introducing its latest lifestyle projector, the unique LG CineBeam Qube (model HU710PB). The new 4K model can quickly transform an indoor space into a movie theater and features a compact and light design with a convenient 360-degree rotatable handle. LG’s projection solution also serves as a stylish interior accessory, its eye-catching minimalist aesthetic adding a touch of modern sophistication to the room.

Although one of the smallest projectors available, LG CineBeam Qube is a powerful performer, capable of projecting 4K UHD (3,840 x 2,160) resolution images measuring up to 120 inches. Equipped with an RGB laser light source and LG’s cutting-edge image refining technologies, the new model delivers exceptionally clear, sharp pictures boasting a 450,000:1 contrast ratio and 154 percent coverage of the DCI-P3 color gamut.

The color accuracy of the CineBeam Qube means movies and other content are displayed just as their creators intended, with rich colors and deep blacks that add depth and vibrancy to every scene. Additionally, LG’s premium 4K projector comes with Auto Screen Adjustment, which has an auto-focus feature that automatically optimizes image placement and size for a superb viewing experience, every time.

Running on the LG webOS 6.0, the CineBeam Qube provides intuitive control and easy access to a diverse selection of streaming services, such as Netflix, Disney+, Prime Video and YouTube.* When not in use for content consumption, users can turn on the projector’s image-mapping function and enjoy captivating digital images that enhance the ambiance of their space.

“Great for spaces large and small, LG CineBeam Qube is a unique lifestyle projector possessing all the qualities consumers look for when choosing a new projection solution,” said YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company. “LG’s upgraded projector lineup offers a range of lifestyle-enriching devices that present outstanding spatial integration and versatility as well as immersive, cinematic viewing experiences.”

Visitors can experience LG CineBeam Qube alongside the company’s latest innovations at its CES booth (#16008, Las Vegas Convention Center) from January 9-12.

Presenting Impressive Image Quality, Access to Entertainment and Productivity Apps via webOS even without having to connect to a PC

LG Electronics’ (LG) new lineup of ‘LG MyView’ smart monitors will be revealed at CES 2024. Designed for productivity and entertainment, each monitor comes with the acclaimed webOS platform and offers a variety of user-friendly features and connectivity options. The LG MyView branding, which is making its debut in 2024, communicates the personalized user experience delivered by the company’s premium smart monitors.

LG MyView smart monitors enable users to stream movies, series and sports, listen to music and work remotely without having to connect to a PC. The new-for-2024 models – including the CES Innovation Award-winning 32SR85U – are equipped with LG IPS 4K displays that provide impressive picture quality. Thanks to webOS, LG’s latest smart monitors boast an intuitive interface, a tailored user experience and a world of apps to choose from. To suit different tastes, some LG MyView models are available in a variety of colors, including essence white, mild beige, cotton pink and cotton green.1

Adopting 31.5-inch, 4K (3,840 x 2,160) IPS panels, the new LG MyView displays (models 32SR85U, 32SR83U and 32SR70U) raise the bar for picture quality in the smart monitor category. The displays feature a slim form factor with a 3-side virtually borderless design to enhance the viewing experience and save space. The 32SR85U and 32SR83U come with an adjustable stand featuring a circular cutout, while the 32SR70U has a low-profile base for a compact and stylish appearance. The 32SR85U has been honored with a CES 2024 Innovation Award, a 2023 Red Dot Design Award and a 2023 iF Design Award.

With webOS 23 onboard, LG MyView supports remote work and home entertainment, offering access to a vast and growing catalog of popular streaming services, productivity programs like Microsoft 365 and Google Calendar and compatibility with AirPlay 2 and Miracast for wireless screen mirroring.2 Built-in Wi-Fi and Bluetooth offer connection to the Internet and compatible peripherals. The 32SR85U can be paired with a detachable Full-HD (1,920 x 1,080) webcam3 ideal for video conferencing and interactive applications.

YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company, emphasized, “LG MyView smart monitors deliver excellent picture quality, the convenience of webOS and wireless connectivity, a sleek design and much more. Our personalized lifestyle monitors can meet each customer’s individual needs, providing them with an elevated user experience whether they’re watching, working or working out.”

The latest LG MyView Smart Monitor models will be on display at the LG booth at CES 2024 in Las Vegas from January 9-12.

Leveraging Cybellum’s Expertise in Digital Security, the New Platform Automatically Monitors and Protects Vehicles from Cybersecurity Threats

LG Electronics (LG) and Cybellum will be introducing its Cyber Security Management System (CSMS) Cockpit platform to automotive OEMs at CES 2024. Designed in a collaborative effort between LG and Cybellum, the automotive cybersecurity company acquired by LG in 2021, the CSMS Cockpit platform monitors and maintains vehicle cybersecurity. The sophisticated solution streamlines cyber-assurance and incident response tasks for OEMs, ensuring vehicles remain digitally secure and fully compliant with evolving cybersecurity regulations.

An area of growing importance, automotive cybersecurity is set to take center stage in the mobility sector as WP.29 UNECE R155 cybersecurity regulations continue to come into effect. From July 2024, all vehicles produced by OEMs must meet the newly established suite of cybersecurity standards to obtain type approval, which is a prerequisite for selling vehicles in 54 countries, including EU member states, the UK, Japan, and South Korea. Supporting OEMs to comply with the coming changes, LG and Cybellum’s CSMS Cockpit is a complete platform that addresses the many challenges of automotive cybersecurity management.

The CSMS Cockpit platform swiftly identifies security vulnerabilities, proactively monitoring and taking preventive measures to negate potential threats. LG and Cybellum’s solution can thoroughly analyze vehicle components over the course of its lifespan (approximately 20 years), generating and managing a comprehensive database spanning development and real-world usage. Automatically addressing security concerns and tracking response efficacy, the platform enables real-time risk detection and inspection protocols for individual components. The CSMS Cockpit serves as a control center for product security – from monitoring to management – allowing automakers to promptly assess and address any component-related security threats. In addition, it actively evaluates newly-identified threats and their possible impact on manufacturers’ parts, enhancing overall security reliability.

“The CSMS Cockpit, a product of our collective expertise, will empower automotive OEMs to navigate the complexities of cybersecurity management with unprecedented efficiency and effectiveness.” said Slava Bronfman, CEO of Cybellum. “We are confident that this groundbreaking platform will set a new benchmark for cybersecurity excellence, shaping the future of secure connected vehicles.”

“LG’s automotive component development experience and Cybellum’s automotive security expertise come together in the CSMS Cockpit, a solution that will help automakers deliver the standard of cybersecurity required both now and in the future,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “We recognize the growing importance of auto cybersecurity, and are committed to providing platforms and technologies that support data integrity and vehicle safety in an increasingly digital environment.”

To Become a Smart Life Solutions Company, LG is Harnessing AI to Expand and Enhance Living Spaces and Customer Experience

LG Electronics (LG) invites consumers from around the world to tune in to its LG World Premiere press conference and to come visit its exhibition booth at CES in Las Vegas this January. The press conference, hosted under the theme ‘Reinvent your future,’ is scheduled to kick off at 08:00 (PST) on January 8 at the Mandalay Bay Convention Center.

Arriving on stage first, LG CEO William Cho will be announcing the company’s key areas of focus for 2024 and beyond. Major topics will include LG’s transformation into a Smart Life Solution Company—declared earlier in July as Future Vision 2030—and how it is leveraging AI to expand and enhance both the living space and the customer experience. The LG World Premiere is set to unveil more details of what the vision truly means and promises for the consumers.

The state-of-the-art products unveiled during the press conference will be on show during CES 2024 at LG’s booth. Along with impressive displays, jaw-dropping technology installations and entertaining interactive exhibits, visitors can explore and learn more how its innovations will improve lives across various areas, including the home, commercial and mobility.

LG World Premiere will be livestreamed on the LG website (www.LG.com/CES2024) and LG Global YouTube channel.

From OLED TVs to webOS Content, LG Wins the Most Awards in History to Total 33, Including Two Best of Innovation Awards

LG Electronics (LG) has been recognized for the technological and design excellence of its latest lifestyle solutions, earning more than 30 CES® 2024 Innovation Awards across Home Appliance, Home Entertainment and B2B categories, including two coveted Best of Innovation Awards for LG OLED TVs.

Bestowed every year by the Consumer Technology Association (CTA) – the organization behind CES, the world’s largest annual consumer electronics tradeshow – the CES Innovation Award program recognizes innovative consumer products and services across a multitude of device and technology categories.

Of the 33 CES Innovation Awards LG will receive at CES 2024, 15 have been awarded to LG TVs including 12 for LG OLED, marking the 12th consecutive year that the company’s self-lit TVs have received CES Innovation Award honors. As the leader and original creator of OLED TVs, LG has refined its premium TV innovation year after year. Today, LG offers the widest lineup of OLED TVs from 42-to-97-inch screen sizes, as well as unique and innovative OLED TV form factors. LG OLED TVs are prized by consumers worldwide for their exceptional picture quality, which delivers vibrant, accurate colors, deep blacks and infinite contrast.

Among the new LG Home Entertainment innovations also honored are LG Soundbars, LG XBOOM Portable Speakers and LG Smart TV webOS apps. LG Home Appliance products honored this year include LG SIGNATURE Washer & Dryers. LG Business Solutions products honored include LG UltraGear Gaming Monitors, LG SMART Monitor, LG gram Laptops and LG CLOi ServeBot.

The full list and details of LG’s CES 2024 Innovation Award recipients will be announced at CES 2024 on January 7.

…Faster. Cleaner. Gentler. Yes, you can have it all with LG’s Washing Machine

LG Electronics, a global leader in innovative home appliances, is revolutionizing the laundry experience with its cutting-edge washing machines. With a commitment to excellence and customer satisfaction, LG’s latest washing machines are designed to enhance your laundry experience from the inside out.

With school and extracurricular activities back in session and holidays just around the corner, staying on top of the at-home to-do list may have you wishing for extra hours in the day.

As the pace of life accelerates, appliance makers such as LG Electronics (LG) are incorporating smart technology into their products to help you keep pace with household tasks—from cooking to vacuuming to doing laundry—as they pile up.

One feature spearheading this innovation is the addition of artificial intelligence Direct Drive Motor (AIDD) to front load washing machines. We at LG strive to build innovative solutions to revolutionize daily chores like washing clothes. Our diverse washing machine range becomes even better with AI Direct Drive Washing Machines.

The new AI Direct Drive Motor technology we have at LG uses artificial intelligence and advanced fabric care to deliver unrivaled performance, speed, and convenience says Nollywood actress and LG home appliances brand ambassador, Rita Dominic. It can be termed the most advanced innovation in the industry that provides optimal results.

Users purchase a washer based on a variety of factors such as automatic washing machine price and features. However, there are some essential washing machine features that can truly affect a buyer’s purchase decision, like AI Direct Drive (AI DD) technology.

AI Direct Drive (AI DD) intelligent technology makes washing easy. LG's Smart Washing Machines with AI DD can automatically determine the best settings based on the weight and softness of your fabric for an optimal wash. The AI DD technology has matured over 20 years of advancements, observations, and experiments by LG to deliver effective and efficient washing.

Experimenting with different cycle settings can also save time and household energy in the long run, continued Rita. “That’s huge! My machine also offers a Quick Wash function, so if I have something I need cleaned really fast, it’s a 39-minute cycle that gets the job done in next to no time.”
“My washing machine boasts a suite of features that make doing the laundry a cinch. Its headliner here is the eponymous AI DD (Artificial Intelligence Direct Drive), which doesn’t just measure a laundry load’s weight but also the fabrics’ softness. Based on LG’s accumulated data, the wash cycle is then adjusted for each load to better protect its fabrics and extend their longevity.” She said.

Various other features complement this. TurboWash360°, for instance, uses four directional 3D multi-nozzles to reach every part of the laundry for a thorough wash that’s also faster. Steam+, on the other hand, comprises an integrated steamer that enhances hygiene by killing off dust mites while also relaxing fabrics to make them less wrinkled and easier to iron.

“We are more likely to do something if it is easy and repeatable, so we don’t have to use up a ton of mental energy to get the job done,” says Brian Kang, General Manager, Home Appliances Division, LG Electronics West African Operations. “I find that having the right products and tools makes doing laundry every week a lot easier.”

For more information on LG laundry and home appliances and to purchase, visit https://www.lg.com/africa/washing-machines

The convenience and peace of mind that come with Smart Home (or Smart Living) devices and appliances are driving the adoption of these products and solutions, subsequently spawning the development and growth of the Smart Living industry globally. Just imagine the convenience of being able to control and monitor your household appliances—like the refrigerator or washing machine—remotely via an app on your phone while away from the house.

With rising adoption of Smart Living solutions and products, the market is recording noticeable growth. Industry stats indicate that the number of active households with Smart Home (or Living) devices and appliances is expected to reach about 93.6 million by 2027, while the average revenue per installed Smart Home unit is currently expected to amount to $546.50. The revenue is expected to show an annual growth rate (CAGR 2022–2027) of 10.22%, resulting in a projected market volume of $52.19 billion by 2027, according to Statista.

And device and household appliance manufacturers, having recognised this trend, are aligning their future plans and strategies to target and address the needs of this growing market. And among these companies keenly taking aim at the Smart Living industry is LG Electronics.

In early August, LG Electronics announced that it aims to become a Smart Living solutions company that connects and expands customers’ diverse experiences by 2030. To achieve the vision, the South Korea-based company plans to invest more than Kshs 5.48 trillion by 2030 for the qualitative growth of the business, including the advancement of the business portfolio led by the three new growth engines: transitioning to a platform-based service business model, accelerating B2B business, and procuring new growth engines.

The move will see the company record an estimated global annual revenue of up to Kshs 10.96 trillion, even as it evolves from its current position as a top global home appliance brand.

"LG will continue to pursue its bold vision to transform and leap forward as a smart life solutions company that connects and expands customers’ various spaces and experiences, rather than resting on its current position as the best home appliance brand that provides quality products," said CEO Cho. "We will establish a brand-new LG by reinventing the way we work and communicate toward this goal."

And to further outline its Smart Living Solutions vision, LG introduced its latest energy-efficient technologies and products to reaffirm its commitment to achieve a sustainable future at IFA 2023 in Berlin, Germany.

Showcased to the media during the LG briefing at IFA 2023 was the LG Therma V R290 Monobloc Air-to-Water Heat Pump (AWHP), which comes with powerful heating capability to help create a warm, comfortable indoor environment within the household. The AWHP is equipped with an array of efficiency-boosting LG technologies and utilizes R290 refrigerant, which has a Global Warming Potential (GWP) of only three. The solution also ensures convenient maintenance with a remote support feature that enables quick software updates and the easy application of installer settings.

Then there’s the LG SIGNATURE second-generation washer-dryer, which features the brand’s own inverter heat pump drying module that boosts energy efficiency, improves drying results, and reduces fabric damage.

And to control and monitor these appliances even remotely, LG’s own smart home platform, LG ThinQ, enables users to seamlessly connect all of their household appliances for a smarter, more convenient user experience. The ThinQ app makes it possible to effortlessly control each appliance, manage the entire HVAC system, and monitor energy storage and consumption in real-time.

"Highly energy efficient, LG's home appliances support households to save energy, shrink their utility costs, and lower their carbon footprint," said Kim Dong Youn, MD, LG Electronics West Africa Operations. "We will continue to leverage our industry-leading core technologies to create products that make people's lives better and have less impact on the planet."

The extensive lineup of home appliances offering A-grade (and above) energy efficiency in the 'Net-Zero House' at IFA 2023 is designed for a more sustainable life. The company's latest kitchen, laundry, and living solutions respond to the growing need to reduce power consumption, running costs, and environmental impact.

The lineup includes; energy-efficient laundry solution with AI Optimization LG's new front-loader washer and dryer – the pair gets laundry clean and dry without running up the power bill.

LG energy-efficient Refrigerator with strong performance is another highly efficient performer, the new LG bottom freezer refrigerator has an A-20 percent energy rating. The fridge is powered by the company's Smart Inverter Compressor™, which provides impressive energy efficiency by adjusting speed to actual conditions and comes with a 10-year warranty. Incorporating the company's power-saving Inverter Direct Drive Motor™, the LG QuadWash™ dishwasher provides A-10 percent energy efficiency and sparkling clean dishes. Wi-Fi-enabled, the sophisticated appliance can connect to the LG ThinQ™ app, allowing users to conveniently control and monitor operation, download new cycles, and resolve minor issues with Smart Diagnosis.

For more news on LG, visit https://www.lg.com/africa

At IFA 2023, Company Shows How It Is Responding to Environmental Regulations, Highlights Latest Core Technologies and Heat Pump Solutions

LG Electronics (LG) introduced its newest energy-efficient technologies and products, reaffirming its commitment to realizing a sustainable future, to hosted media at a tech briefing session at IFA 2023.

Themed “How to Respond to Climate Change – LG Core-Techs for Sustainability,” the tech briefing highlighted the importance of electrification; one of LG’s key ‘insights on trends’ centering on the use of advanced core technologies to enhance energy efficiency. During the session, Peter Verkempynck, senior vice president of LG Air Solutions Europe B2B Sales, presented the cornerstone of LG’s electrification strategy – the advancement of LG heat pump technology.

Because it has the capability to design and manufacture its own core technologies and component solutions, LG is able to deliver appliances offering unparalleled performance and reliability. The company’s in-house’ development and manufacturing strategy is actively driving advancements in fundamental components, including the compressors and motors used in LG heating, ventilation and air conditioning (HVAC) systems.

One of the outstanding heat pump solutions presented at the tech briefing, the LG Therma VTM R290 Monobloc Air-to-Water Heat Pump (AWHP) provides powerful heating to help create a warm, comfortable indoor environment. The cutting-edge AWHP is equipped with an array of efficiency-boosting LG technologies and utilizes R290 refrigerant, which has a Global Warming Potential (GWP) of only three. The solution also ensures convenient maintenance with a remote support feature that enables quick software updates and the easy application of installer settings.

The heat pump technology applied to the Therma V R290 Monobloc can also be found in a variety of LG’s efficient home appliances, including its heat pump dryers and washer-dryer model. Employing two cylinders that work simultaneously to compress the refrigerant, the LG DUAL Inverter Heat Pump™ dryer achieves faster drying times and provides a better performance than a conventional dryer. Meanwhile, the recently unveiled LG SIGNATURE second-generation washer-dryer features the company’s own inverter heat pump drying module, which boosts energy efficiency, improves drying results and reduces fabric damage.

Moreover, LG’s own smart home platform, LG ThinQ™, lets users seamlessly connect all of their household appliances for a smarter, more convenient user experience. The ThinQ app makes it possible to effortlessly control each appliance, manage the entire HVAC system, and monitor energy storage and consumption in real-time.

“The advanced technologies and sustainable solutions introduced today’s briefing at IFA 2023 are designed to help consumers live better, both now and in the future,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Through its environmentally-conscious home appliances and business strategy, LG will continue to make a positive difference for people and the planet.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can explore the company’s energy-efficient innovations for a more sustainable way of life.

Company’s Thoughtfully Designed Home Appliances Save Energy and Deliver Outstanding Performance


LAGOS, Aug. 28, 2023 — LG Electronics (LG) is presenting an extensive lineup of home appliances offering A-grade (and above) energy efficiency in the ‘Net-Zero House’ at IFA 2023. Designed for a more sustainable life, the company’s latest kitchen, laundry and living solutions respond to the growing need to reduce power consumption, running costs and environmental impact.

Energy Efficient Laundry Solution with AI Optimization
LG’s new front-loader washer and dryer pair gets laundry clean and dry without running up the power bill; the washer boasting an A-40 percent energy rating1 and the dryer a A+++-20 percent rating.2 The advanced washer promotes wardrobe and environmental sustainability with LG’s AI Wash, which intelligently selects the optimal wash cycle to provide 10 percent more fabric protection and help extend the lifespan of clothing.3 It even comes with a specialized cycle that prevents up to 60 percent of microplastics emissions from laundry cycles from entering the water supply.4

Meanwhile, the dryer’s AI Dry feature is able to detect laundry weight, fabric types, and moisture content, setting optimized drying time and temperature for different kinds of clothing. Backed by LG’s Dual Inverter Compressor, the TurboDry function is an efficient option for getting laundry dry faster. Additionally, the new dryer uses R290 refrigerant, known for its low Global Warming Potential (GWP). For a convenient user experience, both the washer and dryer are equipped with an upgraded LCD touch control panel.
 

Energy Efficient Refrigerator with Strong Performance
Another highly efficient performer, the new LG bottom freezer refrigerator has an A-20 percent energy rating.5 The fridge is powered by the company’s Smart Inverter Compressor™, which provides impressive energy efficiency by adjusting speed to actual conditions, and comes with a 10-year warranty. Ultra-reliable, the compressor also generates less noise than any other compressor in its class6 meaning a quieter fridge and a more peaceful kitchen. To extend food freshness, LG’s LINEARCooling™ keeps temperature fluctuations within ± 0.5 degrees Celsius while DoorCooling+™ delivers fast and even cooling to every corner of the fridge.

Complete Cooking Package with Top Energy Efficiency
The A++ energy efficiency7 of LG’s new 24-inch (60-centimeter) built-in InstaView™ oven owes much to its enhanced insulators, optimized heating control and four-layered glass door; a combination that conserves energy and minimizes heat loss. LG’s InstaView technology also helps to preserve heat inside the oven, allowing users to check on their meal’s progress without having to open the door.

Incorporating the company’s power-saving Inverter Direct Drive Motor™, the LG QuadWash™ dishwasher provides A-10 percent grade energy efficiency 8 and sparkling clean dishes. Wi-Fi-enabled, the sophisticated appliance can connect to the LG ThinQ™ app, allowing users to conveniently control and monitor operation, download new cycles, and resolve minor issues with Smart Diagnosis.9

“Highly energy efficient, LG’s home appliances support households to save energy, shrink their utility costs and lower their carbon footprint,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to leverage our industry-leading core technologies to create products that make people’s lives better and have less impact on the planet.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can explore the company’s latest products boasting top-rated energy efficiency.

Portable, Durable and Conveniently Adjustable, the Unique LG StanbyME Go Presents a Refreshingly New User Experience

LAGOS, Aug. 25, 2023 — LG Electronics (LG) announces the global rollout of its latest Lifestyle Screen, the unique LG StanbyME Go (model 27LX5). The innovative new model boasts a 27-inch touch display and a 20W four-channel speaker system cleverly integrated into a stylish and sturdy carrying case. Building on the portability and versatility of the original StanbyME, the 27LX5 lets users enjoy memorable entertainment experiences wherever they go.

Perfect for watching movies, playing games and more, the StanbyME Go can be used indoors or out; its carrying case and built-in battery enabling take-anywhere convenience, superior screen protection and up to 3 hours of use without connection to an external power outlet. In addition to the new Lifestyle Screen’s large display and robust speakers, the case includes safe storage for the product’s streamlined remote control and power cable.

StanbyME Go complements its portability with versatile adjustability that supports a range of different uses and personal preferences. Users can tilt the screen to achieve the best viewing angle, rotate it 90 degrees from landscape to portrait and back, adjust its height by up to 18 centimeters, or put it in Table mode. When set to Table mode, the StanbyME Go’s screen lies flat in the lower part of the case, allowing users to play digital board games including chess and ‘Hidden Catch,’ or switch on the virtual record player for a fun, nostalgic listening experience. Conveniently, LG’s Lifestyle Screen automatically turns on when its case is opened, and turns off when it is closed.

The StanbyME Go also offers proven durability, as evidenced by its successful completion of 11 tests compliant with the U.S. military’s rigorous MIL-STD-810G standard. The tests demonstrate that the 27LX5 can handle a wide variety of environmental factors, including low pressure, high temperature, low temperature, dust and salt spray, and provides protection against accidental drops, vibration and shock.

For maximum viewing immersion, the built-in speakers of StanbyME Go automatically optimizes audio output to the front of the screen. Viewing experiences are further enhanced through support for Dolby’s advanced video and sound technologies, Dolby Vision and Dolby Atmos.

Equipped with LG’s proprietary webOS smart TV platform, StanbyME Go lets users effortlessly connect to their iOS or Android devices. Moreover, voice recognition makes it possible to do app launching, adjust sound and search for contents completely hands-free – an especially helpful feature for those who like to cook, clean or take on other tasks or activities while they watch.

LG’s Lifestyle Screen products are revolutionizing the user and viewing experience, presenting new ways to enjoy content and new lifestyle value for today’s consumers. LG StanbyME Go is set to launch globally, starting in the U.S. this month, with plans for global roll out to key markets in Europe including Italy, France, UK, Spain, Germany from next month.

LG will be showcasing its latest lifestyle TVs, including StanbyME Go StanbyME, along with the LG OLED Objet Collection Posé, at its exhibition booth (Hall 18, Messe Berlin) at IFA 2023 in Berlin, Germany, from September 1-5.

Purchase the GL-B221ALLB 210 Litres Refrigerator and you will receive shopping vouchers. We will be live on Facebook tomorrow, Wednesday, August 30th, 2023, at 2 p.m., where we will discuss everything refrigerator.

Visit Colors Omole showroom 100b, Ogunnusi Rd., Omole Phase 1, Ojodu, Lagos, tomorrow to buy your refrigerator and win exciting prizes. And those online will win as well. So far, you can visit https://www.lg.com/africa/refrigerators/lg-GL-B221ALLB to know more about the refrigerator.

See you there! https://www.facebook.com/LGNigeria

Lagos, August 23rd – Consumers can upgrade their kitchen with the LG GL-B221ALLB 210L Single Door Refrigerator, designed to keep their food fresh and organized. With a capacity of 210 litres, this refrigerator offers ample space to store groceries and beverages for your household. The advanced cooling technology ensures uniform cooling throughout the fridge, preserving the freshness of your food for longer.

The smart inverter compressor provides energy efficiency, saving you money on electricity bills. The single door design features multiple shelves, a vegetable box, and door racks for convenient storage options. The sleek and stylish exterior adds a touch of elegance to your kitchen decor. Experience superior cooling performance and modern convenience with the LG GL-B221ALLB 210L Single Door Refrigerator.
We have prepared this review so that you can easily differentiate and select the ideal LG Refrigerator that is you will suitable for your needs and your budget. You will not miss out on the latest technology, and know exactly which key features you are most interested in.

GL-B221ALLB - 210Litre 1-Door Refrigerator with Larger Capacity

One of the most advanced of our top picks among the LG single-door refrigerators is this elegant model. Though has a simplistic design, it does include some interesting features such as a larger capacity, a smart inverter Compressor, a fast-freezing zone, a cool and fresh zone, key lock, among others.

Reasons to Buy GL-B221ALLB LG Refrigerator

Large Capacity
Thanks to high-density insulation technology, LG can create more usable space with the same exterior size. You can store more and enjoy more with LG's refrigerator.

Moist Balance Crisper™
Excess moisture from food evaporates and then condenses on the lattice instead of puddling around your food, thus maintaining the right balance of moisture in the box.

Convertible box
The Convertible box provides approximately 15.9 litres of storage. A big veggie box saves your trips to the market.

Semi Auto Defrost
Just press the defrosting button! Then the defrosting starts. You will find a clean refrigerator after 2 hours. It’s hassle-free to remove ice from the inside of the refrigerator.

Tempered Glass Shelves
Tempered glasses are strong enough to hold heavy items up to 150kg.

Smart Inverter Compressor
Smart inverter compressors are designed to give unmatched performance, great savings, super silent operation, and stabilizer-free operation.

Stabilizer Free Operation (135V~290V)
One unique feature is the stabilizer-free operation on LG refrigerators, and as the name suggests, refrigerators with stabilizer-free operation features save you from spending extra money on buying a separate stabilizer for your refrigerator. This is made possible by the special type of compressors. Refrigerators with this feature will protect your appliance from fluctuations. The compressor in LG refrigerators has a better energy efficiency ratio, consumes less power, can operate at voltages as low as 135V and as high as 290V and eliminates the need for a stabilizer. Having a reliable stabilizer-free operation can substantially reduce the chances of damage due to voltage fluctuation.

Warranty
A close monitoring of day-to-day market activities on why consumers buy a particular refrigerator has shown that the warranty period is a strong factor. Backed with a 10-year warranty on the compressor in its refrigerator segment, LG Electronics appears to have become a consumer delight in the African market as a result of the durability of most of its products.

For more information, kindly visit https://www.lg.com/africa/refrigerators/lg-GL-B221ALLB.
Check LG Social media pages for more information on GL-B221ALLB Refrigerator Livestream next week Tuesday and stand a chance to win exciting prices.

Company’s Home Energy Platform Integrates ESS and Heat Pump, Delivers Effective Energy Management and Exceptional User Convenience

LAGOS, Aug. 23, 2023 — LG Electronics (LG) will reveal its vision of a more sustainable way of life with the “Net-Zero House” at IFA 2023. The comprehensive LG Home Energy Platform is a total solution for household energy management, heating and cooling that includes the Energy Storage System (ESS) and the Therma V™ R290 Monobloc air-to-water heat pump (AWHP).

LG’s Home Energy Platform is a complete energy solution for a more sustainable home. By combining the LG Electronics ESS, LG Therma V AWHP, the platform offers efficient heating as well as user-friendly energy management – including all spectrum from production and storage to usage and conservation.

The LG Therma V delivers year-round indoor comfort and, just as importantly, uses energy more efficiently than a traditional heating and cooling system. Targeting the decarbonization trend in Europe, the Therma V R290 Monobloc helps users to lower their household’s carbon footprint while extracting heat from the surrounding air by adopting R290 refrigerant, which boasts a Global Warming Potential (GWP) of just three. t. It is also able to produce the high temperature of water that can be produced with existing old radiators.

Easily integrated with LG’s AWHP, the ESS offers an innovate and convenient way to maximize the efficiency of a home’s renewable energy use, and serves as a back-up power source in the case of blackouts. Surplus energy can be stored in the ESS battery and diverted to the AWHP’s integrated water tank during the daytime, when solar energy production is at its peak. In the evening, when energy consumption is typically high, the ESS utilizes the stored energy to provide hot water and to power home appliances, boosting energy efficiency and energy self-reliance. Should a power outage occur, the ESS can help to keep essential elements, such as heating, refrigeration and lighting, up and running. The energy surplus is stored in the ESS for later use, or sold to a contracted electricity providers.

In addition to the Therma V, the ESS is able to integrate with a wide range of LG home appliances, including the washer, refrigerator, oven, dishwasher and Styler, and even with the electronic vehicle (EV) charger. Visitors to the Net-Zero House will be able to see a wall chart that shows how the system’s stored energy flows to all the installed appliances, reducing the burden on the electricity grid while also cutting monthly power expenses.

Moreover, the Home Energy Platform is compatible with LG ThinQ Energy, an intuitive-to-use energy management solution, enabling users to control all of their smart appliances, manage the HVAC system, and monitor energy storage and consumption, from almost any location from their smartphones. Additionally, appliances with the Energy Saving Mode further help using energy efficiently, which can be easily accessed via the ThinQ app.2

“Featuring our innovative energy management solutions, including the Home Energy Platform powered by ThinQ Energy, the Net-Zero House at IFA 2023 highlights LG’s commitment to developing sustainable solutions over HVAC solutions as well as home appliances for a better life,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to leverage our industry-leading core technologies to create solutions that benefit people and the planet.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can explore the Net-Zero House and learn all about the company’s latest innovations for a better life.

SHIFTS PARADIGM FOR HOME APPLIANCES TO PERSONALIZATION AND SERVITIZATION

With Built-in Upgradability and New Subscription Services, Company’s Smart Home Innovation Delivers Expanded Customer Experience

LAGOS, Aug. 22, 2023 — At IFA 2023, LG Electronics (LG) is set to unveil ThinQ UP 2.0, a smart home innovation that transforms home appliances into ultra-convenient and ultra-connected lifestyle solutions. ThinQ UP 2.0 highlights the expansion of LG’s successful home appliance business into non-hardware areas, including subscription services, and confirms the company’s leadership in promoting the ‘servitization’ of home appliances.1

Aligned with its new Smart Home Solution strategy and ‘Zero Labor Home Makes Quality Time’ customer experience vision, LG will introduce a wide range of services designed to fulfill customers’ needs and deliver greater freedom and ease in the home.

LG ThinQ UP 2.0 sets a new benchmark for personalization, tailoring product performance and service options to users’ preferences throughout the entire customer journey. Unlike traditional products with fixed features and specifications, appliances compatible with ThinQ UP continuously update their essential functions and offer features suited to each individual user. A significant advancement over existing ThinQ UP appliances, ThinQ UP 2.0 products works intelligently to reduce the time and hassle of household chores, adding new services with flexible subscription options while also recommending additional services to make daily life smoother.

Hyper-personalized Appliances from the Very Beginning
The home appliance personalization process begins even before the customer receives their products. For example, customers who purchase a ThinQ UP 2.0 washing machine will be asked to participate in a three-step ‘Life Pattern Analysis’ survey, conducted through the LG ThinQ app. LG analyzes the survey results and applies optimized washing cycles matched to the customer’s preferences, ensuring a tailor-made user experience right from the start. What’s more, customers have the flexibility to adjust the order of cycles installed on their machines and can save their personal settings on the app.

Similarly customizable, LG’s latest InstaView bottom freezer provides multiple options for maintaining the freshness of stored ingredients. Through the ThinQ app, users can apply precise temperature settings based on the types of food they have inside the fridge, and change the color of the LED lighting integrated into the InstaView door’s glass panel. On top of that, they can leave messages and reminders for family members or housemates on the bottom freezer’s LCD display.

Coming first to ThinQ UP 2.0 washers and dryers is an LG-developed on-device chip – called the DQ-C chip – and a brand-new operating system. The DQ-C chip has ample memory to support the addition of different types of content, enabling users to enjoy an array of tailored features and functions that can be easily managed via the appliances’ touch displays, or the ThinQ app.

Presenting A Wide Range of Home Solutions
Leading the ‘servitization’ of home appliances, LG’s new solution delivers personalized products and customized services that fit in with and enhance customers’ lifestyles. When buying an appliance from the ThinQ UP 2.0 lineup, customers can choose from a range of services that can reduce the burden of household chores and management. These include subscriptions and smart home services that aid and augment the performance of LG’s products, as well as laundry services for specialized clothing care and time-saving automated services for re-ordering detergent and fresh foods.

Thanks to the diverse capabilities of ThinQ UP 2.0, LG’s new washing machines, for instance, become all-in-one solutions that support users’ lifestyles; giving them one-stop access to various convenient services, from dry-cleaning to clothing storage and beyond.

Transitioning from a Product-Centric to a Smart Life Solutions Business
LG’s appliance subscription service offers customers the freedom to sign up for a period ranging from three to six years in length, letting them choose the best option for their own individual circumstances. During the subscription period, the company provides monthly reports through the LG ThinQ app, suggesting personalized product recommendations based on the customer’s usage patterns and preferences.

“LG ThinQ UP 2.0 marks the beginning of our journey towards a more service-based business model,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “A major player in the global home appliance market, LG is committed to leading the era of the ‘Home as a Service’ (HaaS) and will continue to present innovative solutions that enhance customers’ lives better.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can experience the seamless convenience of LG’s advanced ThinQ 2.0 appliances.