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LG Electronics (LG) showcased the customizable comfort and convenience of its AI Home at LG InnoFest 2026 Middle East and Africa (MEA) in Abu Dhabi. LG InnoFest is an event that brings together key business partners and media to experience LG’s latest innovations and its vision for a better life. This year’s MEA event puts the spotlight on the company’s approach to AI home solutions, featuring intelligent products and services designed to integrate seamlessly into the daily routines.

For its AI Home exhibition at LG InnoFest 2026 MEA, LG has refurbished an entire hotel suite, transforming it into a futuristic and responsive living space equipped with connected appliances, devices and sensors. Through real-life demonstrations, attendees can experience how LG’s integrated AI Home ecosystem works autonomously to support everyday convenience, while also enabling intuitive control through conversational interaction. The AI Home also incorporates features such as energy management and home security, which can be configured to reflect region-specific needs.

ThinQ ON: Effortless AI Home Management Through Daily Conversation
One demonstration illustrates how customers can manage their AI Home using simple, everyday conversation. Powered by generative AI, the LG ThinQ ON AI home hub is designed to understand natural language and respond in context, enabling proactive support based on user needs. For example, LG ThinQ ON can suggest appropriate clothing based on the weather forecast or review daily schedules after users wake up to help them prepare for the day.

Representing LG’s Affectionate Intelligence vision, ThinQ ON can perform a wide variety of tasks, from answering questions about air quality using real-time information to adjusting the indoor temperature based on user preferences and contextual understanding. Users can also check the status of laundry cycles, set reminders or manage timers through voice interaction. By processing user input and interpreting contextual meaning through conversational AI, ThinQ ON is able to deliver a new level of personalized convenience.

Automated Home Living with LG IoT Devices
Another demonstration highlights how IoT sensors can help automate everyday activities without requiring direct user input. Sensors installed throughout the AI Home detect subtle environmental changes and communicate with appliances and devices to optimize conditions based on conditions and user preferences. The system can also recognize individual users and automatically apply personalized settings across home.

The LG AI Home offers an intelligent home management experience, proactively maximizing user convenience, energy efficiency and site security around the clock. When occupants leave, the system can turn off lights and appliances to reduce power consumption and activate cleaning functions such as robot vacuum operation. Upon return, the home greets them with a welcome message and activates appliances they need.

Expanded Customer Experience and an Open AI Home Ecosystem
Beyond the exceptional value delivered by its physical products and devices, LG is presenting an expanded service-based experience enabled through the LG ThinQ platform. ThinQ Care provides proactive voice notifications related to appliance status to help users address potential issues early. The platform also supports daily tasks such as meal preparation, allowing users to select recipes from the ThinQ app and send settings directly to connected ovens.

LG’s AI Home is designed as an open ecosystem, built on the Homey Pro platform, enabling users to connect and manage devices from multiple brands. The LG AI Home exhibit demonstrates integrated control of lighting, curtains and switches from various manufacturers alongside LG appliances. Using its open AI Home ecosystem, LG also delivers optimized space solutions for B2B applications, including apartments and hotels.

Moving forward, LG plans to further strengthen its integrated smart home package business in the Middle East, combining its smart home appliances with AI and IoT technologies to create a comprehensive solution for the region’s fast-growing B2B market. Through this strategy, the company aims to accelerate the expansion of its smart home and smart building businesses across the region.

“LG AI Home is a total smart living solution that leverages our sophisticated AI to meaningfully enhance customers’ everyday lives,” said Mr. Hyoung Sub Ji, President, LG Electronics West Africa. “We aim to reinforce our market leadership in both the Middle East and Africa by providing smart home experiences optimized for local conditions and lifestyles.”

LG Presents Region-Optimized Clothing Care, Kitchen and Cleaning Solutions at LG InnoFest 2026 MEA

News Summary:
- LG Electronics hosts LG InnoFest 2026 MEA in Abu Dhabi, presenting AI-powered clothing care, kitchen, built-in kitchen and cleaning solutions designed for MEA markets.
- The Clothing Care Solution zone highlights the company’s AI Core-Tech powered residential laundry innovations as well as new solutions supporting LG’s expansion into the commercial laundry sector.
- The Kitchen Solution zone presents integrated kitchen offerings, including the latest refrigerators, dishwashers and a new microwave oven.
- The Built-in Kitchen Solution zone illustrates LG’s competitiveness in the premium kitchen segment with a comprehensive built-in lineup including new refrigerator and oven models.

LG Electronics (LG) is introducing a comprehensive lineup of AI-powered home solutions tailored for the Middle East and Africa (MEA) at LG InnoFest 2026 MEA, taking place in Abu Dhabi from February 3-5. Under the theme “Innovation, Forward Together,” the exhibition highlights LG’s latest developments across clothing care, kitchen, built-in kitchen and total cleaning solutions, with a focus on user-centric design and regional relevance.

Returning after a seven-year hiatus, LG InnoFest is the company’s signature regional event for key partners and media. Designed as a “festival” that celebrates innovation, cooperation and the Life’s Good philosophy, LG InnoFest 2026 MEA reflects LG’s long-term commitment to, and growing presence in markets throughout the MEA region.

AI Core-Tech Powers Next-Generation Clothing Care Solutions
LG is strengthening its residential laundry lineup for the MEA with appliances that combine larger capacities, premium design and proprietary AI Core-Tech. The latest models deliver a more intelligent and efficient washing and drying experience with features such as AI Wash and AI Dry.

The lineup is led by the award-winning 29-inch LG SIGNATURE WashCombo™, a premium all-in-one washer-dryer with the world’s largest capacity. LG also showcases an expanded LG WashTower™ lineup, introducing a new 25-inch model alongside existing 24-inch and 27-inch versions to support a wider range of installation environments. LG WashTower products integrate a separate washer and dryer into a single vertical structure to improve usability and space efficiency.

Making its debut at InnoFest, the new 27-inch WashCombo™ is ideal for larger households with its impressive 25-kilogram washing capacity and 21-kilogram drying capacity. Equipped with LG’s DUAL Inverter HeatPump™ technology, the model is designed to support stable, effective drying performance and enhanced energy efficiency. LG’s laundry solution range also includes a new front-load washer with a sleek, flat design, an integrated LCD display, and the company’s advanced AI Direct Drive™ (AI DD™) motor, which optimizes washing performance based on load weight and fabric characteristics.

Leveraging its considerable expertise in residential laundry, LG is also presenting solutions for the commercial laundry sector. These include app- and API-based solutions that provide partners with robust tools for remote monitoring and management.

Kitchen Solutions with Intelligent Features and Built-In Design
Under the concept of “Fit & Max,” LG’s new kitchen appliances prioritize built-in aesthetics and intelligent, user-centric functionality. In the refrigerator category, the LG InstaView™ French Door model features the Zero Clearance hinge for a perfect fit in any kitchen, along with AI Fresh technology for optimal cooling performance based on usage patterns. A new bottom freezer model also incorporates the Zero Clearance hinge and a seamless modern look that instantly elevates the surrounding environment. With diverse options to suit any lifestyle, LG’s fridge lineup at InnoFest 2026 MEA reinforces the company’s status as the No.1 1) refrigerator brand in the region.

One of the highlights of the company’s cooking appliance showcase, the flagship SolarDOM™ All-in-One Microwave Oven has received its first full redesign in more than a decade. The new model adopts a subtle semi-built-in design and replaces the physical buttons with a 2.4-inch LCD interface. Cooking convenience has been enhanced with up to 60 Auto Cook menus, along with newly added functions such as Air Fry. Wi-Fi connectivity enables remote monitoring and control through the LG ThinQ app.

The latest dishwasher lineup features QuadWash® Pro, an advanced technology that creates jets of micro‑scale air bubbles to enhance cleaning performance and shorten wash cycles, delivering gleaming glasses and spotless dishes in less time. AI SenseClean technology automatically adjusts wash times and rinse cycles based on the level of contamination to ensure optimal results. With all these upgrades, the 1‑Hour Wash & Dry function will be available with full coverage, enabling users to complete a full wash-and-dry cycle in as little as 39 minutes.

Built-In Kitchen Collection Optimized for the MEA
Tailored to the preferences of local customers – and bolstering the company’s competitiveness in the premium kitchen segment – the new LG built-in collection offers large capacity solutions that blend high technology with understated minimalist design. The Wide Combi built-in refrigerator has been expanded to a width of 690 millimeters (up from 540 millimeters), increasing internal capacity to 385 liters (up from 233 liters). The Inverter ProBake™ built-in oven heats food faster and more evenly than a conventional oven, utilizing a BLDC motor-driven bidirectional fan to ensure consistent, efficient heat distribution.

Total Cleaning for Smarter Living
In addition, the exhibition features LG’s total cleaning solutions incorporating advanced AI features. Highlights include the LG Wet & Dry stick vacuum with an automatic water supply system, as well as a new robot vacuum equipped with 100-degree Celsius steam mopping and a space-friendly, table-type station with a concealed design.

“LG is committed to delivering user-centric, locally optimized solutions that make everyday life more convenient for customers across the Middle East and Africa,” said Hyoung Sub Ji, LG West Africa Subsidiary President. “Through continuous innovation and meaningful partnerships, we aim to create lasting value and shared growth in this dynamic region.”

LG Reaffirms Commitment to Advancing AI-Driven Living Through Local Market Insight at InnoFest 2026 MEA

LG Electronics (LG), a leader in AI-powered solutions for the home, outlined plans to accelerate growth in emerging markets at LG InnoFest 2026 MEA, with a primary focus on the Middle East and Africa (MEA) and additional attention to Latin America and Asia. The event, held in Abu Dhabi, provided a forum to share LG’s strategic direction and market outlook with regional partners.

More than 250 B2C and B2B partners and media representatives from across the MEA attended the event. InnoFest 2026 MEA served as a platform for LG to share its strategic direction with industry leaders and innovators, and to reconfirm its commitment to leading the premium market through cutting-edge technology and product innovation.

At the exhibition, LG presented a range of AI-enabled home products designed to enhance everyday living. The showcase included washing machines that optimize wash cycles based on load weight, fabric composition and soiling level, refrigerators that adjust temperature settings based on usage patterns, and air conditioners that automatically respond to real-time room conditions. LG also displayed its premium TV lineup, including the ultra-thin Wallpaper OLED TV with True Wireless technology. Equipped with AI, the company’s TVs deliver enhanced picture quality and sound while providing personalized content through the company’s always-evolving webOS platform.

These AI-driven advancements reflect LG’s vision to create a seamless smart home ecosystem that adapts to user lifestyles. Ultimately, the company seeks to realize the “Zero Labor Home,” where customers are liberated from the burden of household chores to spend more time on what truly matters.

LG also announced its intention to broaden its MEA product portfolio by introducing additional mid- and entry-level offering to reach a wider range of consumers. Reinforcing its commitment to addressing the unique needs of consumers across the region, the company will be introducing new products that cater specifically to local preferences, such as top freezers, chest freezers and twin-tube washing machines. LG is also expanding its lineup of built-in kitchen appliances to support diverse housing and lifestyle needs across the region.

In response to increasing competition, LG emphasized its focus on strengthening both sales and service capabilities through market-specific insights. The company also reaffirmed its commitment to localized service enhancement through its “Our Promise” initiative, which includes service programs adapted to the needs and expectations of individual markets.

“LG InnoFest 2026 MEA provided an opportunity to share how we are approaching innovation and growth in this region,” said Phil Jung, region representative of LG Electronics’ Middle East and Africa Region. “By combining AI-enabled technologies with a deeper understanding of local needs, we aim to deliver solutions that are practical, relevant and valuable for consumers across the MEA region.”

Through continued investment in product development, local partnerships and service infrastructure, LG plans to further strengthen its presence in the MEA market while solidifying its position as a trusted premium brand.

Revolutionizing Hospitality and Home Living with Smart, High-Efficiency Innovations

Lagos, Nigeria – LG Electronics (LG) is set to redefine home and hospitality experiences with its latest range of innovative residential space solutions at the 2025 Hotel, Restaurant, and Café Industries Exhibition (HORECA) in Lagos. Running from February 26-28, this international trade event brings together industry leaders, and for the first time, LG is stepping onto the HORECA stage with a showcase that seamlessly blends intelligent design, advanced technology, and sustainable efficiency.

A New Era of Smart Living
As Nigeria’s home design and hospitality sectors evolve, LG is committed to delivering high-performance appliances that cater to modern lifestyles. Aligned with the latest housing trends, LG’s cutting-edge offerings deliver both aesthetic sophistication and innovative functionality.
According to Mr. Paul Mba, Head of Corporate Marketing, LG Electronics Nigeria, “HORECA 2025 is the perfect platform to unveil our latest home innovations, inspiring designers, builders, and hoteliers with solutions that enhance convenience, efficiency, and everyday living.”

Experience LG’s Revolutionary Home Innovations
Visitors to LG’s exhibit will get an exclusive look at its latest home appliances, including:
LG InstaView™ Refrigerator – Featuring a sleek glass panel that lights up with just two knocks, allowing users to see inside without opening the door, reducing cold air loss and maintaining freshness longer.

LG WashTower™ – A game-changer in laundry care, this all-in-one washer and dryer is equipped with Artificial Intelligence Direct Drive™ (AI DD™) technology, automatically analyzing load weight and fabric type to optimize washing and drying motions for the best results.

LG Styler™ – Revolutionizing garment care with steam technology, the Styler refreshes clothes, reduces wrinkles, and eliminates odors without the need for harsh chemicals.

LG Microwave Oven – Built for speed and efficiency, LG’s latest microwave technology ensures even heating and energy-efficient cooking, perfect for home and commercial kitchens alike.

LG Washer & Dryer – Featuring an innovative ventless design, LG laundry solutions are easier to install than conventional vented models and optimize space utilization, making them easier to install. In addition, LG’s innovative, new appliance employs the company’s own inverter heat pump drying module to significantly reduce drying times and maximize energy efficiency. And thanks to 6 Motion™ AI Direct Drive technology, the washer-dryer also intelligently optimizes drying performance and minimizes fabric damage for each and every load.

Smart Home, Smarter Living
All showcased LG home appliances are integrated with LG ThinQ™, a smart home management system that enables remote control and monitoring via a mobile app. This unified smart ecosystem offers homeowners and hoteliers unparalleled convenience, efficiency, and security at their fingertips.

Commitment to Innovation & Customer-Centric Solutions
“LG’s participation in HORECA 2025 reinforces our commitment to delivering tailored, high-efficiency total space solutions for Nigeria’s residential and commercial markets,” said Mr. Oktai Kim, General Manager, LG Home Appliance Solutions, Nigeria. “We will continue to pioneer cutting-edge technologies that enhance both personal and professional spaces, meeting the needs of our B2C and B2B customers alike.”

Visit LG at HORECA 2025
Attendees can experience LG’s revolutionary home and hospitality solutions firsthand at Booth, Balmoral Convention Center, Federal Palace Hotel, Victoria Island, Lagos. Don’t miss this opportunity to witness the future of home innovation.

For the latest updates on LG Home Appliance Solutions, visit https://www.lg.com/africa/home-appliances.

Benin City, Nigeria — LG Electronics has made history by donating the University of Benin’s (UNIBEN) first-ever solar-powered borehole, marking a significant step toward sustainable water supply and energy efficiency on the campus.

The official commissioning of the project took place on Thursday, 23rd Jan. 2025, with university officials, LG representatives, student leaders, and hostel residents in attendance. The borehole, powered entirely by solar energy, is expected to provide clean and uninterrupted water to thousands of students and staff, reducing the university’s reliance on the national grid and cutting down utility costs.

Speaking at the event, Corporate Marketing Manager, LG Electronics Nigeria, Mr. Paul Mba, emphasized the company’s commitment to corporate social responsibility and sustainable development in Nigeria. “At LG Electronics, we believe in using technology to improve lives. This solar-powered borehole is not just about providing water; it’s about creating a sustainable future where renewable energy plays a key role in meeting basic needs. We are proud to support UNIBEN in this initiative,” he said.

This is the first university we are donating a solar-powered borehole to in Nigeria, and I hope it will be maintained so that incoming students will enjoy the facility. This initiative aims to provide sustainable water access for the entire campus community, fostering a healthier and more productive environment. By ensuring proper maintenance, we can set a precedent for future projects that prioritize sustainability and support the growth of educational institutions across the region.

The Vice-Chancellor of the University of Benin, Prof. Edoba Omoregie, expressed gratitude for the donation, highlighting its significance in addressing the campus’s water supply challenges. The Vice Chancellor, represented by the Chief Director of Security Services, Prof. Fred Ekhaise, said, “This project is a game-changer for our university community. Access to clean water is essential for both academic and residential life, and having a solar-powered solution ensures reliability while promoting environmental responsibility. We deeply appreciate LG Electronics for this generous contribution,” he stated.
Like Oliver Twist wanting more, I urge LG to extend its support to other hostels by providing solar-powered boreholes to address the pressing water challenges faced by students. Reliable access to clean water is essential for their health, hygiene, and overall well-being, yet many hostels struggle with inconsistent supply. By investing in solar-powered boreholes, LG can offer a sustainable solution that ensures uninterrupted access to safe water while also promoting environmental responsibility. This initiative will not only improve students' living conditions but also enhance their academic experience by eliminating one of the many challenges they face daily.

Students also welcomed the initiative, praising the positive impact it will have on daily life. The Student Union Government President, Agboola Israel Timilehin noted that water shortages had been a persistent challenge on campus. “We often struggle with water supply, especially during peak hours. This borehole will make a huge difference, and the fact that it runs on solar energy means we won’t have to worry about power outages affecting water availability,” the SUG President remarked.

Earlier in his welcome address, the Dean of Students’ Affairs, Prof. Clement Ighodaro, thanked the management of LG Electronics for this great gesture and appealed to the students to appreciate the opportunities provided to them. He encouraged everyone to take full advantage of the resources available, emphasizing the importance of hard work and dedication in achieving their academic and personal goals. Prof. Ighodaro concluded by asking LG Electronics to continue their support in the future, as such partnerships significantly enhance the learning environment.

LG Electronics has a long-standing tradition of supporting communities through various sustainability-driven projects. This latest initiative reinforces its position as a responsible corporate citizen committed to advancing both technological innovation and environmental conservation.

With this donation, the University of Benin joins the growing list of institutions leveraging renewable energy to meet essential needs, setting a precedent for future green projects in Nigeria’s education sector.

For more information about LG Electronics, kindly visit; https://www.lg.com/africa

LG Electronics (LG) once again was honored with numerous awards and accolades across multiple categories, including media entertainment, home and B2B solutions from leading publications and tech experts. Highlighting LG’s honors at CES 2025 were more than 100 CES Innovation Awards including three Best of Innovation Awards for the 83-inch LG OLED evo G5 TV (Video Displays), UltraGear Bendable Gaming Monitor 45GX990A (Gaming & eSports, Imaging) and Pet Care Zone (Pet Tech & Animal Welfare).

The new LG SIGNATURE over-the-range Smart Microwave is turning heads at CES 2025 Wednesday, Jan. 8, 2025, in Las Vegas. LG’s latest innovation in TV, the LG OLED evo G5 was also honored by CNET Group with its “Best of CES” honor in the display category. As the official media partner of the Consumer Technology Association (CTA), the award is considered the official award program for CES.

LG Media Solutions’ portfolio has earned a series of Best of CES 2025 awards in prolific tech-publications such as Tom’s Guide, PCMag, The Verge and more. Highlights include: the MyView Touch&Move (32U889SA) earning Best of CES 2025 from TechRadar, recognized for its exceptional versatility and user experience. The LG StanbyME 2 was honored as the “Best sequel” by The Verge, celebrating its cutting-edge design and unique functionality. Mashable named the LG G5 OLED evo TV as one of the Best of CES 2025, praising its groundbreaking picture quality and immersive viewing experience. Additionally, USA Today included the LG SIGNATURE OLED T in its 50 Top Picks for CES 2025.

Developed in collaboration with multi-platinum musician and tech entrepreneur will.i.am, the LG xboom Grab speaker took home an Editor’s Choice award in the Audio & Video Category of Techlicicious’ CES 2025 lineup. Combining will.i.am’s visionary approach to music with LG’s leading audio expertise, the xboom Grab produces exceptional sound quality in a sleek, portable design. The “xboom by will.i.am” audio products deliver high-impact sound and bold aesthetics, making it a game-changer in the world of portable audio.

LG Home Solutions has garnered widespread recognition at CES 2025 for its innovative products, with several standout awards highlighting its cutting-edge designs and functionality. Mashable’s CES 2025 Highlights: What We’ve Seen So Far accolade went to the LG AeroCatTower, celebrated for its sleek design and powerful air filtering capabilities. The LG Counter-Depth MAX Zero Clearance Refrigerator earned the TWICE CES Picks Award, lauded for its space-saving features and smart technology. 9to5Toys named the LG Indoor Gardening Appliance Best of CES 2025, acknowledging its advanced features that bring gardening into the home with ease and efficiency. Additionally, both Apartment Therapy and The New York Times selected the LG Signature Over-the-Range Microwave as a Best of CES 2025 pick, recognizing its premium design and intuitive features that elevate the kitchen experience.

LG’s latest innovations have also received widespread recognition across top media outlets. Bloomberg, CBS News, Forbes and the New York Post have lauded LG’s groundbreaking products, further emphasizing the company’s impact on consumer technology and design, praising their cutting-edge features and design.

LG Electronics (LG) unveiled its new audio product line of Bluetooth speakers and earbuds at CES 2025, created in partnership with multi-platinum musician and tech entrepreneur, will.i.am. This marks the debut of the “xboom by will.i.am” line, following the partnership announcement in early December.

LG recently appointed will.i.am as the “Experiential Architect” of the LG xboom brand, aiming to establish it as a culture-forward brand that elevates the listening experience to new heights through completely new sound and design values. All “xboom by will.i.am” audio products are professionally tuned by will.i.am, delivering the xboom signature sound – characterized by a more balanced audio profile with warmer tones. The product design is playfully compact and embodies will.i.am’s creative artistry that stems from his life-long experience in pop culture. Leveraging both his extensive experience in understanding what people love and developing technology for creatives, will.i.am fundamentally inspires xboom’s product development, design and brand marketing.

The “xboom by will.i.am” line boasts a family of smart Bluetooth speakers – the xboom Bounce, Grab and Stage 301 – all fortified with seamless AI capabilities for a next-level listening experience. The xboom speakers conduct AI analysis on the content being played to automatically adjust AI Sound, switching to sound options that accentuate the melody, rhythm, or voice. The AI Lighting feature keeps the speakers’ bar lights pulsing in multicolored sync for added ambiance. AI Calibration allows speakers to instantly recognize their surroundings to fill various indoor or outdoor spaces with ample sound. And for the first time, xboom speakers now feature a dedicated button for users to instantly connect to will.i.am’s RAiDiO.FYI platform to enjoy various infotainment content tailored for each listener by an AI Radio Host.

Also, users can enjoy their content with amplified sound through the LE Audio Auracast feature that connects multiple xboom units for a seamlessly synchronized audio output. Even without Auracast support on their smartphones, users can enjoy synchronized audio across multiple units with the xboom speaker serving as the master unit. Moreover, users can enjoy the xboom signature sound that is further enhanced by built-in tweeters and full-range units created by Peerless, the Danish premium transducer manufacturer with a legacy of almost 100 years.

The 2025 audio product line is spearheaded by the xboom Bounce, which combines refined audio quality with stylish aesthetics. It boosts portable sound to a new level with its built-in, up-bouncing passive radiators, dual dome tweeters and track-type woofer. The Bounce is capable of delivering high-frequency stereo with precise highs and an expanded soundstage, surrounding listeners with enhanced clarity and depth. The name “Bounce” comes from its up-bouncing passive radiators that visibly bounce and light up in beat to the music. It incorporates a versatile strap that enables users to hold the speaker securely in one hand, hang it on a hook, or place it on a tabletop. With a water and dust resistance IP67 rating and Military Standard 810G durability, this robust speaker’s built-in battery lasts up to 30 hours.

The xboom Grab presents an exciting take-anywhere audio experience, pairing powerful sound with a compact, travel-friendly design. Despite its relatively slim size, the Grab manages to pack dual passive radiators positioned on both sides of the speaker for dynamic bass and lively sound. As the name “Grab” suggests, this speaker is perfect to hold in one hand for use on the go. It can be placed in many orientations – standing upright, lying on its side, or securely nestled in the cup holder of a car or camping chair, or even in the water bottle cage of a bicycle. It also comes with versatile straps for securing snugly to the arm or slinging over hooks and handles. With a water and dust resistance IP67 rating and Military Standard 810G durability, the Grab offers up to 20 hours of battery life.

The xboom Stage 301 is designed for those who love transforming any space into a lively stage – hence the name “Stage.” Optimized for busking, karaoke night, or any sort of indoors or outdoors gathering, the speaker effortlessly fills big spaces with powerful sound. This robust model packs a punch with its 6.5-inch woofer and dual 2.5-inch midrange drivers, providing rich, full-bodied audio. The Stage 301 distinctly features a built-in handle for easy carrying and a clever wedge design that allows flexible positioning for various setups – flat on its base, tilted back, or seated atop a tripod. Highly durable, the xboom Stage 301 has an IPX4 water resistance rating as well as a replaceable battery that lasts up to 11 hours, allowing greater flexibility and uninterrupted listening pleasure.

The xboom Buds employ lightweight graphene drivers, which are key to delivering pure, well-balanced sound with rich bass. As thin as paper yet strong as steel, graphene improves durability while supporting LG’s Active Noise Canceling technology, providing a more immersive listening experience. Featuring LE Audio Auracast, the Buds enable users to listen to open audio streams in public and permit multiple device connections so that several users can simultaneously enjoy the same audio. Designed for comfort and stability, the ergonomic ear tips adapt to various ear shapes, while the unique ear hook design provides a snug and stable fit on the go. It offers up to 30 hours of listening time with the support of its charging case, as well as IPX4 water resistance that protects against splashing water.

“Working with renowned tech and lifestyle innovator, LG, opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.”

“The xboom by will.i.am line marks the beginning of a dynamic, collaborative journey for the xboom brand and will.i.am, and we are more than thrilled to showcase the first fruits of our partnership at this year’s CES,” said Lee Jeong-seok, head of the LG Media Entertainment Solution Company’s audio business division. “Beginning with the new xboom line, we will continuously aim to elevate every aspect of the listening experience.”

The all-new “xboom by will.i.am” audio products, which will roll out in global markets in 2025, will be on display during CES 2025 from January 7–10 at the LG booth (#15004, Las Vegas Convention Center).

LG Electronics (LG) has announced a partnership with Xbox, providing players access to hundreds of games with the Xbox app on LG Smart TVs. Owners of LG’s latest Smart TVs1 will be able to effortlessly discover and play a wide selection of PC and console games from industry-leading partners, and soon Xbox, through the new Gaming Portal.2 This versatile, gaming centric hub is designed as an all-in-one solution for seamless navigation and personalized gaming, both for the latest AAA games and casual webOS app games.

For gaming enthusiasts, LG Smart TV users can soon explore the Gaming Portal for direct access to hundreds of games with Xbox Game Pass Ultimate, including popular titles like Call of Duty®: BlackOps 6, and highly anticipated releases like Avowed. With Game Pass Ultimate, players will also be able to stream a catalog of select Xbox games they own such as NBA 2K25 or Hogwarts Legacy.

“We are thrilled to announce the partnership with Xbox, which aims to enrich the gaming experience on LG Smart TVs with a broader selection of popular games,” said Chris Jo, senior vice president of platform business at the LG Media Entertainment Solution Company. “The Gaming Portal will provide users with a seamless, convenient and exciting way to enhance the gaming experience on LG Smart TVs.”

“Our partnership with LG will help players easily discover and play games through the new Gaming Portal on LG Smart TVs,” said Lori Wright, Corporate Vice President of Xbox. “We’re fortunate to have a great partner in LG who will bring Xbox Cloud Gaming to more players, letting new and longtime Xbox'ers find their favorite games and play with friends across screens.”

Powered by webOS and easily accessible from the Home Screen, the Gaming Portal’s intuitive interface ensures that users can effortlessly discover and enjoy their favorite games with ease. LG’s Gaming Portal provides a comprehensive overview with an app list that includes cloud gaming apps, webOS app games playable with the remote controller, recently played titles, the top 10 most popular games, editor’s picks, and other tailored, user-friendly gaming experiences.

LG Electronics (LG) is showcasing its latest innovations powered by AI at CES® 2025. Themed “Life’s Good 24/7 with Affectionate Intelligence,” LG’s booth at the Las Vegas Convention Center illustrates how the company is providing incredible convenience and new customer experiences by seamlessly integrating AI into everyday life.

At the entrance of the booth, LG’s theme comes to life with the dynamic and immersive Brand Façade: a massive semi-circular display featuring LG Kinetic LED Media Art. LG offers its customizable Kinetic LED products as part of a total solution for customers, providing everything from the initial design to post-installation services. The company’s innovative displays deliver exceptional, multisensory experiences with stunning picture quality and the ability to perform elegant kinetic movements in sync with video and audio content.

LG’s booth at CES 2025 is divided into distinct zones representing morning, noon, afternoon, evening and night, all grounded in LG’s pursuit of “Space-as-a-Service” to expand the horizons of living spaces. Each area demonstrates how LG’s AI-powered innovations can enrich people’s daily routines. Visitors will experience firsthand how LG’s intelligent home appliances, smart living solutions and cutting-edge technologies combine to create around-the-clock comfort, convenience and connection.

A Morning with LG AI
The Rise & Shine (LG AI Home) zone showcases LG’s vision for a seamless start to the day, enabled by LG’s Affectionate Intelligence and On-device AI Hub. Visitors can explore an Intelligent Home that understands and adapts to their needs, offering proactive solutions to make each day smoother, and a personalized living environment that is both safe and hyper-connected. Visitors can witness innovations like face and voice recognition in the bedroom, which provide personalized content and wellness insights based on sleep patterns. The technologies even adapts to user’s routines thanks to automatic situational recognition and offers easy-to-digest data and insight with On-device AI hub, where sensitive information is securely protected by LG Shield.

The Connect & Cruise (Car-Commercial) zone focuses on LG’s AI-driven mobility and commercial innovations for life on the move. Here, visitors can experience AI-based in-cabin sensing solution, Vision AI mobility concept that is designed to bring greater safety, convenience and hyper-personalization to the future mobility experience.

Noon – the Perfect Time for Work and Play
The Work & Create (Intelligent Office) zone exemplifies AI’s ability to transform work into a smarter, more streamlined experience. Visitors can get hands-on experience with LG gram Pro 2-in-1, while experts demonstrate how to maximize AI capabilities using the LG CreateBoard. This presentation highlights the simplicity of generating document-based AI insights and leveraging AI-driven system controls.

The Gear up & Game (Gaming Playground) zone is an AI-optimized environment where visitors will discover an unparalleled gaming experience. LG’s ThinQ ON, which can connect with a variety of IoT sensors and devices, makes it easy to create a personalized gaming station and control mood settings with just the push of a button. Visitors can also try out the advanced webOS smart gaming monitor, including the LG UltraGear™ OLED Bendable Gaming Monitor.

A Rejuvenating Afternoon with Innovations that Inspire
The Inspire & Innovate (LG Labs Studio) zone is a space that inspires creativity and promotes personal well-being through innovative solutions, including AI-driven technologies. Visitors can explore personalized “ambient solutions” that align with their unique lifestyles and tastes, and see how LG’s products can transform a living space into a chic café, a relaxing retreat or a premium personal cinema. In addition, the zone also features the MX platform, which expands the definition of home solutions by creating a new type of multipurpose space. Utilizing a modular package system, it integrates LG’s innovative appliance hardware and AI technologies to transform the vehicle cabin into a flexible area.

Throughout the zone, visuals and ambient content are generated by EXAONE, LG AI Research’s multimodal AI model, creating dynamic atmospheres curated to individual preferences. Trained on 350 million license-free images, EXAONE can generate an infinite number of images with distinct moods. The images displayed in the zone are created using prompts such as “gentle breeze,” “orange summer view” and “cozy, serene atmosphere,” uniquely depicting city and countryside morning scenery in four seasons, resulting in images that cannot be found anywhere else in the world.

Curate Your Evening, Elevate Your Experience
The Curate & Elevate (Upscale Home Living) zone offers an immersive lifestyle experience that combines AI tech with enduring design and customized luxury. This exclusive space demonstrates how intelligent technology and refined aesthetics can come together to elevate every moment at home. Highlighted within this zone are innovative display products like the LG Signature OLED T. Visitors can see the transparent OLED T showcased alongside iconic clear acrylic pieces from Kartell, a renowned premium furniture brand, introducing innovative user experiences and new possibilities for space curation.

The zone also highlights the second-generation LG SIGNATURE lineup, including the brand-new LG SIGNATURE 4-Door French-Door refrigerator with a transparent OLED door panel, as well as the LG SIGNATURE Smart InstaView™ Over-the-Range Microwave and Slide-in Double Oven Induction Range, which pairs timeless design with state-of-the-art AI technology. With the famed Italian designer furniture company, Molteni&C, LG has crafted an exhibit that emphasizes LG SIGNATURE’s “Live Beyond” philosophy. Visitors can learn how the brand’s latest AI-equipped premium products elevate convenience and provide more personalization options than ever before.

Entering the Night area of the zone, visitors will encounter the breathtaking kinetic media chandelier; an installation that boasts 28 units of the transparent LG Signature OLED T. When closed, it highlights the elegance of transparency through synchronized video and lighting; when open, it emphasizes the sleek, thin design of transparent OLED technology. Visitors will be wowed by mesmerizing visuals, including the colorful Cloud Bloom, Aquarium, and stained-glass effects; all synchronized with dynamic lighting and all enhanced by AI assistance to deliver an immersive, 360-degree experience.

The Dive & Vibe zone offers an entertaining, multisensory exploration of AI-powered sound and music. New 2025 xboom speakers on display employ advanced AI calibration technology to automatically adjust sound settings and recommend the best lighting mode according to the space and the mood of the music.

Last but not least, the Escape & Immerse zone takes CES attendees on a journey of personalized content curation and optimal viewing experiences enabled by LG’s α11 AI processor and webOS platform. The zone is divided into an entry area and an experience area, with the latter designed to showcase the capabilities of the α11 and webOS. The entry area features a dramatic man cave atmosphere, where visitors will discover a ‘secret door’ to experience AI of LG TV, where a digital guide showcases the exciting features of the technology. Highlights include the AI-powered Magic Remote, Voice ID and the cinematic picture and sound quality delivered by α11 AI processor technology.

Along with the latest smart life solutions, LG’s exhibition booth at CES 2025 showcases the company’s dedication to sustainability and corporate responsibility. Throughout the booth, visitors will find several trees symbolizing the company’s commitment to ESG. These include the Comfort Kit Tree, the Sustainable Exhibition History Tree, the Energy Tree, the Global Carbon Neutrality Tree and the Sustainable Cycle Tree, which together form a visual representation of LG’s vision for a sustainable future.

Visitors can experience LG’s latest innovations at its CES booth (#15004, Las Vegas Convention Center) from January 7-10. For more information on LG products unveiled at CES 2025, please check out the CES 2025 Press Kit.

With Advanced AI Features and Capabilities, 2025 LG gram Laptops Deliver Smarter, More Personalized Productivity Experiences

LG Electronics (LG) is set to unveil its 2025 LG gram lineup, the company’s first on-device AI-powered laptops, at CES 2025 in January. The new lineup includes innovative models such as the gram Pro, gram Pro 2-in-1, gram, and gram Book. Leveraging LG’s gram AI technology, the latest grams deliver state-of-the-art capabilities and stellar performance, harnessing large language models and personalized AI features to elevate the user experience – all while preserving the series’ iconic slim and lightweight design.

Enhancing Productivity and Personalization with LG gram AI
The 2025 gram laptops present a smarter, more secure and highly-personalized user experience through LG’s innovative gram AI. With gram chat On-Device, these laptops utilize AI algorithms to process and analyze data locally without requiring a network connection. At the same time, they provide convenient access to cloud-based AI services via gram chat Cloud, powered by GPT-4o. T

gram chat On-Device employs a small language model derived from LG AI Research’s EXAONE large language model. This enables fast and secure local processing to provide relevant answers and simplify device management. Notable features include Time Travel, allowing users to quickly and easily revisit web pages, documents, videos and audio files.

Unleashing Unprecedented Performance with Intel’s Next-Generation Processors
The 2025-gram laptops set a new benchmark in the series’ history, powered by Intel’s next-generation processors: the Intel Core Ultra H-Series (Arrow Lake) and the Intel Core Ultra V-Series (Lunar Lake). The H Series processors are designed to maximize traditional PC performance, while the V Series CPUs are optimized for AI-driven PC experiences.

Delivering Innovation and Versatility for Every User
At the forefront of the 2025 lineup is the LG gram Pro (model 17Z90TR), a laptop that presents the best of performance and portability. Inside the gram Pro’s sleek, slim and lightweight form factor is an Arrow Lake CPU and NVIDIA GeForce RTX™ 4050 graphics card. This advanced hardware combination enables the gram Pro to effortlessly handle a variety of demanding tasks, from resource-intensive graphic design and 3D-rendering work to video editing and running the latest AAA games.

The lineup also includes the new LG gram Pro (model 16Z90TS), the first Copilot+ PC in the gram series. Measuring just 0.49 inches thick and weighing 2.73 pounds, it delivers remarkable portability. Another highlight is the 16Z90TR, boasting a 16-inch display and an impressively light weight of only 2.64 pounds. As the lightest model in the 2025 gram Pro lineup, it exemplifies gram’s signature lightweight design while delivering powerful performance.

Additionally, the highly versatile LG gram Pro 2-in-1 (model 16T90TP) has been recognized with a CES 2025 Innovation Award for its outstanding design and functionality. Offering incredible flexibility, the device comes with a wirelessly chargeable stylus pen that expands and enhances the user experience.

All new gram laptops support gram Link 2.0, an upgraded version of the gram Link feature first introduced last year. gram Link 2.0 facilitates seamless device connectivity across operating systems, allowing users to easily share content and transfer files with a diverse range of PC and mobile products, including iOS and Android-based smartphones. This feature also allows users to handle incoming phone calls directly on their gram laptops, minimizing workflow interruptions.

“2025 LG gram products, featuring advanced gram AI, are powerful, portable productivity companions that can understand users’ needs, intelligently utilize relevant information, and enhance workflow,” said YS Lee, vice president and head of the IT Business Unit, LG Media Entertainment Solution Company. “LG is committed to delivering premium-quality laptops that harness the latest AI technologies to enable users to do and achieve more.”

Company Unveils Powerful and Efficient CordZero All-in-One Tower Combi and Latest Robot Vacuum with Simultaneous Wet and Dust Cleaning Capabilities

LG Electronics (LG) is introducing its brand-new stick vacuum cleaning solution, LG CordZero™ All-in-One Tower Combi, alongside its newest ‘all-in-one’ robot vacuum and mop at IFA 2024. The All-In-One Tower Combi redefines storage, charging and style while making everyday cleaning simpler and more efficient by combining the CordZero A9X stick vacuum with the CordZero R5 robot vacuum. The company’s latest robot vacuum and mop features a comprehensive system that handles floor cleaning, mopping, dust emptying, water refilling and automatic mop washing.

Streamlined Cleaning with the All-in-One Tower Combi
The innovative All-in-One Tower Combi solution features the Dual Auto Empty function, which automatically empties the dustbins of both the stick and robot vacuums. When docked, both devices are charged to ensure they are always ready to clean. The sleek, compact docking station serves as a central hub for all vacuuming needs, taking up minimal space and even featuring a UVC LED to help prevent bacteria from growing inside the disposable dust bag.

The CordZero A9X incorporates LG’s Smart Inverter Motor, designed to provide powerful and reliable cleaning performance every time. The motor’s rapid spinning action generates a strong suction that picks up dirt, dust and debris with ease. Moreover, the stick vacuum uses KOMPRESSOR™ technology, which compresses dirt and debris to increase bin capacity and reduce the frequency of emptying the dustbin. The vacuum also features Spray Mop for efficient mopping on hard floors.

For a thorough and efficient cleaning experience, the LG CordZero R5 robot vacuum is equipped with a mop that allows it to vacuum and mop simultaneously. This is facilitated by an automatic water supply system from the embedded water tank that keeps the mop wet, eliminating the need for frequent trips to a water source. What’s more, the robot vacuum employs a 360 LiDAR sensor to navigate obstacles and furniture, potentially preventing accidents like a fall down the stairs.

Next-Generation Robot Vacuum with Extensive Cleaning Capabilities
LG is also bringing its ‘all-in-one’ robot vacuum and mop to the IFA show floor. This cutting-edge vacuum employs automatic mop cleaning and drying to reduce maintenance work and an automatic water supply system that fills and empties the water tank without user intervention. To ensure the vacuum stays clean and fresh without any hassle, the vacuum automatically dispenses the cleanser when washing the mop.

The advanced robot vacuum uses LiDAR to precisely map out routes and a front camera that works in unison with 3D and several other sensors, which recognize up to 96 objects, making obstacle navigation effortless. The robot vacuum effectively cleans dust with a powerful motor that delivers strong vacuum power of up to 10,000 pascals (Pa), while its rotating mop ensures thorough mopping by spinning at 180 revolutions per minute (rpm). The intelligent vacuum can even detects carpets, increasing suction power and lifting its mop to clean more effectively over these rougher surfaces.

To help consumers minimize odors from the product, LG has developed all-in-one robot vacuums that combat unpleasant odors from the wastewater after mop cleaning. This comprehensive cleaning solution automatically dispenses cleaner when washing the mop and dries it with hot air. This process reduces the formation of foul-smelling compounds, such as methyl mercaptan and dimethyl disulfide, in the water container storing used water after mopping by approximately 30 percent. Additionally, LG’s Secure Development Lifecycle (LG SDL) predicts and addresses security risks checked throughout every stage of product development.

“We have merged the cleaning and maintenance process into one to deliver the convenient and effortless user experience consumer’s desire,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We are fully committed to introducing a steady stream of innovative home appliances that exceed all expectations, with a strong focus on constantly redefining the seamless user experience.”

LG’s latest cleaning solutions, including the A9X All-in-One Tower Combi and robot vacuum and mop, among other home appliance solutions will be on display at the company’s IFA 2024 exhibition booth (Hall 18, Messe Berlin) in Berlin, Germany, from September 6-10.

Company Expands the High-Efficiency Small-to-Medium Capacity Lineup to Provide Stable Heating Performance to More European Households

LG Electronics (LG) is unveiling its all-new Therma V™ R290 Monobloc 7- and 9-kilowatt (kW) air-to-water heat pumps (AWHP) at IFA 2024 in Berlin, Germany, from September 6-10. Following the successful launch of the large capacity models (12, 14, 16kW) at last year’s IFA, the new Therma V models come with an advanced compressor that unlocks greater efficiency and a more sophisticated design that blends seamlessly into the surroundings.

With the mandatory implementation of Nearly-Zero Energy Buildings (NZEB) standards across Europe,1 AWHPs are gaining popularity for their ability to reduce carbon emissions and handle energy supply uncertainties. For new constructions, medium- and small-capacity models are more suitable, making LG’s new 7- and 9 kW models ideal for the European market. Additionally, LG is establishing an Air Solution Research and Development (R&D) Lab in Frankfurt, Germany, to develop high-efficiency heating, ventilation, and air conditioning (HVAC) solutions tailored to Europe’s diverse local climates.

Highly Efficient Operation
Proactively responding to tighter F-gas regulations2 and Europe’s preference shifting from traditional boilers to AWHPs, LG has adopted the R290 refrigerant for its Therma V R290 Monobloc. This natural refrigerant boasts a Global Warming Potential (GWP) of 3, far lower than the refrigerants commonly used in heating solutions. With an energy rating of A+++,3 this advanced solution reduces carbon emissions by up to 79 percent compared to conventional boilers by sourcing its energy from heat in the air.4 Customers upgrading to the Therma V can expect to increase their household energy efficiency significantly.5

The latest Therma V AWHP leverages LG’s advanced compressor to unlock new levels of energy efficiency and performance in colder climates. The lower positioning of the compression process helps ensure a more stable operation and smaller energy bills, while the system enables a water output of up to 75 degrees Celsius, even when it is minus 15 degrees Celsius outside.

Courtesy of the all-new compressor, both AWHP models operate at a quiet 49 dB(A) at 7kW and 50 dB(A) at 9kW.6,7 LG’s Shaft Through structure enhances stability and reduces friction, thereby minimizing noise and vibration, particularly during low-load operation. What’s more, the upgraded biomimetic innovations all contribute to the fan’s quiet operation.

A More Sophisticated Design
Therma V R290 Monobloc features a sleek one-fan design that effortlessly harmonizes with various home designs and building exteriors. The outer casing of LG’s latest AWHP solution uses a sophisticated black tone that complements any color, while the unit’s grille features a distinctive wave pattern and understated dark grey finish. Its compact design allows it to fit under most windows without obstructing the view, making it a practical, aesthetically pleasing addition to any property.

Smart and Simple Integration
LG’s new AWHPs are designed to seamlessly integrate with various indoor units through simplified installations, enhanced flexibility and customized options – control, hydro and combi units – that cater to different installation environments. The streamlined design guarantees a more efficient, hassle-free set up, while the company’s Building Energy Control (BECON) cloud lets the installer or service partner update its firmware remotely, saving time and effort.8 Additionally, the new models offer easy and convenient control and energy monitoring through LG’s ThinQ™, creating an integrated Home Energy Platform with Energy Storage System (ESS).

“LG’s latest Therma V R290 Monobloc offers Europeans a broader range of capacity options while delivering enhanced performance and user comfort,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue leveraging its differentiated competitiveness in high-efficiency energy technologies and key component solutions to offer a product lineup tailored to regional needs.”

Attendees can visit LG’s booth (Hall 18, Messe Berlin) between September 6 and 10, where they can explore the company’s latest energy-efficient innovations for a better life.

With the Theme of ‘Experience, Affectionate Intelligence Home,’ LG’s IFA Exhibit to Highlight Company’s ‘AI Home’ Vision and AI-Powered Appliances

LG Electronics (LG) is inviting consumers from around the globe to Berlin, Germany, to experience its latest AI appliance innovations at IFA 2024, taking place from September 6-10. Under the theme Experience, Affectionate Intelligence Home, the company will present its comprehensive and inspiring vision for the next chapter of the AI home.

At LG’s large-scale booth, located in Hall 18 at Messe Berlin, visitors can experience the elevated quality of life made possible by the company’s diverse lineup of AI home solutions. In addition to introducing its newest offerings powered by Affectionate Intelligence, LG will demonstrate its considerable progress in realizing the AI home of the future and reaffirm its strong commitment to leading a new era of AI innovation.

Those unable to attend IFA in person can still learn all about LG’s AI home appliance showcase through the LG Booth video, which will be available on the LG Global YouTube channel (http://www.youtube.com/@LGGlobal) starting September 6.

LG Electronics (LG) has revealed its efficient, new DUALCOOL™ residential air conditioner at the launch of its new B2B Academy in Lagos. Leveraging LG’s latest air conditioning technologies, including the ThinQ function, the new DUALCOOL provides a year-round pleasant indoor environment.

In an attempt to address the needs of its esteemed consumers, either those who are health conscious and want to live a healthy lifestyle or those who are design conscious and want air conditioners that blend with their interiors, LG Electronics, in the last few years, has focused on innovative ways to deliver the next generation of quality products that will fit into the smart home of the future.
In the residential air conditioners market, some of the products that the company has achieved remarkable innovation success are the ARTCOOL and DUALCOOL Air Conditioners. LG ARTCOOL and DUACOOL are life changer because they are beyond just ACs as they are packed with health benefits such as the Plasmaster Ionizer+ that removes 99% of adhering bacteria and deodorizes and 40% fast cooling.
With its sophisticated ‘interior fit’ design and refined matte finish, the latest LG DUALCOOL air conditioner is a stylish addition to the home. The advanced, new model integrates a dual outlet structure that delivers fast, optimized temperature control and gentle, indirect airflow that won’t leave users feeling chilly.

Embedded with advanced Wi-Fi technology, LG’s ThinQ application allows users to easily control the appliance from both inside and outside the home. The intelligent application gives household members various personalized options, allowing them to choose and save their preferred air conditioning temperatures.

Hysoung Sub Ji, Managing Director, LG Electronics Nigeria, said at the official launch of the academy: “With the opening of the new academy centre, LG aims to further develop and respond to the growing needs of the Nigerian market. While we are continuously introducing technologies and energy efficient products that ensure the best air quality and comfort, we keep our commitment of contributing to the society and build knowledge and expertise to develop the skills of the people. We look forward to expanding our expertise in the market and provide eco-friendly high-level air conditioning systems.”

Given that Africa is a key market for growth and expansion, the facility will serve as a hub for industry trade professionals to learn about the latest HVAC technologies available, sharpen their installation and maintenance skills, and ultimately deliver better product recommendations and services to their customers. The facility is scheduled to host thousands of training courses, guiding professionals through a spectrum of topics, spanning both the residential and commercial sectors, including installation, software evaluation, and best practices for servicing LG air solutions products. The courses are designed to cover technical installation and service training, with an emphasis on ducted and duct-free, VRF, heat pump water heater and control solutions.

Earlier in 2012, LG Electronics opened its first Commercial Air-conditioning Academy in the University of Lagos as well as awarding scholarships to 10 meritorious students of the faculty of Engineering of the University of Lagos (UNILAG). The facility aimed at enabling students gain the most up-to-date skills and training in Commercial Air Conditioning. In a great way, the opening of this academy which has been designed to meet international standards, marks the beginning of a new epoch in the world of Business Solutions.
The LG B2B academy will feature a range of Information Display and Air Conditioning products for Residential, Commercial, Office and Hotel purposes such as Air-to-Water Heat Pump and ArtCool Mirror; Multi V outdoor units and a variety of VRF indoor units. Also, the High Temperature and low Temperature Hydro Kit, Multi-Position Vertical Air Handling Unit (AHU) and other ENERGY STAR®️ certified systems.

Furthermore, the academy features a comprehensive lineup of display solutions optimized for corporate environments. LG’s various digital signage for retail boutiques, restaurants, bakeries and cafes include; 65-inch Stretch LED signage, ideal for showing brand content; Transparent OLED, which serves as a digital menu board; and LG CreateBoard – interactive digital boards (75 to 86 inches).

LG’s latest B2B Academy, located at Aiico Plaza, Plot Pc 12, Churchgate Street, Victoria Island, was officially unveiled on June 28, with a ribbon-cutting ceremony attended by dozens of local industry leaders and professionals.

For more information about LG Business solutions, kindly visit https://www.lg.com/africa/air-conditioners

LG Electronics, a global leader in technology and innovation, is delighted to announce the launch of the highly anticipated K-POP Fiesta contest in Nigeria. This exciting event offers fans a unique platform to showcase their passion for Korean pop music and dance, while providing an opportunity to engage with fellow enthusiasts from all corners of the country.

The contest will be to four major cities in Nigeria, including Lagos, Abuja, Port Harcourt, and Ibadan. The K-POP Fiesta contest aims to bring the electric energy and vibrant culture of K-POP to Nigeria, a country known for its love of music and dance. The K-POP Contest invites talented individuals and groups to compete in various categories, including singing, dancing, and performing. As part of its commitment to fostering cultural exchange and embracing diversity

“We are excited to bring the K-POP Contest to Nigeria and provide a platform for talented individuals to shine,” said Mr. Hyoungsub Ji, Managing Director at LG Electronics West Africa. “By taking the contest to multiple cities, we aim to reach a diverse range of participants and celebrate the rich cultural exchange between Korea and Nigeria. Contestant will have the opportunity to win exciting prizes and recognition for their talent”.

“We are thrilled to bring the K-POP Fiesta contest to Nigeria, a country with a rich musical heritage. This event is a testament to LG’s dedication to providing unique and exciting experiences for our customers. We believe that K-POP has the power to unite people from different backgrounds and create a sense of joy and unity.” Mr. Hyoungsub added

The K-POP Contest tour will kick off in Ibadan on the 2nd and 3rd of May, where fans can experience the electrifying energy of K-POP through dance and singing competitions, and also interactive experiences. From there, the tour will travel to Lagos, Port Harcourt, and Abuja, giving aspiring performers in each location the chance to showcase their talent on a grand stage at the finale which will take place in Lagos sometime in June.

The K-POP Fiesta contest will provide participants with a platform to showcase their talent, creativity, and love for K-POP. Participants will have the opportunity to compete in various categories, including singing, dancing, and even creating their own K-POP-inspired music videos. The contest will be judged by a panel of industry experts, ensuring a fair and unbiased evaluation.

Three winners in music and dance will emerge at the regional contest in these four cities with five hundred thousand naira up for grabs while the winner at the grand finale gets two million naira plus other exciting prizes.

In addition to the contest, attendees will also have the opportunity to experience LG’s latest innovations in entertainment technology. From high-quality sound systems to immersive displays, LG continues to push the boundaries of what’s possible in entertainment and lifestyle.

LG Electronics is committed to supporting and nurturing talent in Nigeria, and the K-POP Fiesta contest is just one of the many initiatives undertaken by the company to empower individuals and encourage artistic expression. By bringing the K-POP phenomenon to Nigeria, LG aims to create a memorable experience for both participants and fans alike.

To participate in the K-POP Fiesta contest, fans can register online at https://www.lg.com/africa/LG-Kpop-Fiesta or Join the conversation on social media (Instagram) using the hashtag #LGKPOPNigeria.

The contest is open to all K-POP enthusiasts in Nigeria, regardless of age or background.

The event had in attendance Management of LG Electronics, Nigeria Video Jockey & TV Presenter, V.J Adams, Akunna Okechukwu, Season 6 Nigerian Idol finalist, Pebble Peter Joseph, K-POP finalist 2015, Sharon Onyegbula, actor, singer & dancer, among others.

LG Electronics, a global leader in technology and innovation, is delighted to announce the launch of the highly anticipated K-POP Fiesta contest in Nigeria. This exciting event offers fans a unique platform to showcase their passion for Korean pop music and dance, while providing an opportunity to engage with fellow enthusiasts from all corners of the country.

The contest will be to four major cities in Nigeria, including Lagos, Abuja, Port Harcourt, and Ibadan. The K-POP Fiesta contest aims to bring the electric energy and vibrant culture of K-POP to Nigeria, a country known for its love of music and dance. The K-POP Contest invites talented individuals and groups to compete in various categories, including singing, dancing, and performing. As part of its commitment to fostering cultural exchange and embracing diversity

“We are excited to bring the K-POP Contest to Nigeria and provide a platform for talented individuals to shine,” said Mr. Hyoungsub Ji, Managing Director at LG Electronics West Africa. “By taking the contest to multiple cities, we aim to reach a diverse range of participants and celebrate the rich cultural exchange between Korea and Nigeria. Contestant will have the opportunity to win exciting prizes and recognition for their talent”.

“We are thrilled to bring the K-POP Fiesta contest to Nigeria, a country with a rich musical heritage. This event is a testament to LG’s dedication to providing unique and exciting experiences for our customers. We believe that K-POP has the power to unite people from different backgrounds and create a sense of joy and unity.” Mr. Hyoungsub added

The K-POP Contest tour will kick off in Ibadan on the 2nd and 3rd of May, where fans can experience the electrifying energy of K-POP through dance and singing competitions, and also interactive experiences. From there, the tour will travel to Lagos, Port Harcourt, and Abuja, giving aspiring performers in each location the chance to showcase their talent on a grand stage at the finale which will take place in Lagos sometime in June.

The K-POP Fiesta contest will provide participants with a platform to showcase their talent, creativity, and love for K-POP. Participants will have the opportunity to compete in various categories, including singing, dancing, and even creating their own K-POP-inspired music videos. The contest will be judged by a panel of industry experts, ensuring a fair and unbiased evaluation.

Three winners in music and dance will emerge at the regional contest in these four cities with five hundred thousand naira up for grabs while the winner at the grand finale gets two million naira plus other exciting prizes.

In addition to the contest, attendees will also have the opportunity to experience LG’s latest innovations in entertainment technology. From high-quality sound systems to immersive displays, LG continues to push the boundaries of what’s possible in entertainment and lifestyle.

LG Electronics is committed to supporting and nurturing talent in Nigeria, and the K-POP Fiesta contest is just one of the many initiatives undertaken by the company to empower individuals and encourage artistic expression. By bringing the K-POP phenomenon to Nigeria, LG aims to create a memorable experience for both participants and fans alike.

To participate in the K-POP Fiesta contest, fans can register online at https://www.lg.com/africa/LG-Kpop-Fiesta or Join the conversation on social media (Instagram) using the hashtag #LGKPOPNigeria.

The contest is open to all K-POP enthusiasts in Nigeria, regardless of age or background.

The event had in attendance Management of LG Electronics, Nigeria Video Jockey & TV Presenter, V.J Adams, Akunna Okechukwu, Season 6 Nigerian Idol finalist, Pebble Peter Joseph, K-POP finalist 2015, Sharon Onyegbula, actor, singer & dancer, among others.

Global consumer electronics pioneer LG Electronics, recently hosted its LG Showcase MEA 2024 in the Conrad Hotel in Abu Dhabi, under the brand’s theme of Reinventing Together. The event, which focused not only on showcasing the latest innovations, but also on building relationships with its stakeholders, had a confirmed attendance of over 500 guests each who were provided with the chance for a hands-on experience with each product.

During the course of the showcase event, LG Electronics exhibited their latest products and innovations in home appliances that not only enhance daily life, but also provide functionality, unique upgradability and personalization. The focus area included a line-up of home appliance products, which includes refrigerators, washing machines, vacuum cleaners, air conditioning solutions and more.
Commenting on the event, Mr. Il Hwan Lee, Chief Executive Officer, LG MEA Region, said “The LG Showcase MEA 2024 is the home ground where our latest innovations are displayed. We keep our customers in mind during every step of development, and the products we have on display here are a testament to that promise. Not only do we tackle the needs of the consumer, but we also provide the added benefits of unique experience, elegant styling and revolutionary features that can enhance their home.”

During the event, LG Electronics also showcased its popular refrigerator with the MoodUP™ feature. This feature, known for its exciting and unique color options, adds a unique personality to any home kitchen. Through the LG ThinQ™ app, users can choose from 22 colors for the upper door panel and 19 colors for the lower panel. In addition to its visual aesthetic, the new LG MoodUPTM Refrigerator comes with three LED panel doors and a transparent fourth door. The panel doors can have their colors customized through the LG ThinQ app, while the transparent door features LG’s famous InstaView capability that shows the interior of the fridge with two simple knocks. It also features built-in Bluetooth speakers, perfect for playing music during cooking.

LG Electronics’ solutions to upscale your kitchen doesn’t end there, with the brand’s built-in kitchen package that was on display. Keeping in mind energy efficiency, user-friendly features and elegant designs, this unique lineup comprises of an InstaView™ oven, QuadWash™ dishwasher, bottom-freezer refrigerator and microwave oven. While each of these products are premium on their own and can individually elevate the kitchen, it is this premium portfolio of products that that can really step up your kitchen game.

LG Electronics also showcased its Residential Air Conditioning units, such as the ARTCOOL lineup which features the LG DUAL Inverter Compressor™, a critical element that brings powerful cooling without affecting efficiency. The DUAL Inverter maximizes cooling performance for promising faster cooling while also saving energy with optimized compressor operation. Residents can get stronger cooling, as this Dual Inverter Compressor runs faster than conventional non-inverter compressor. It also ensures precise cooling, by maintaining the setting temperature even while running at minimal level.

LG Electronics also takes an interesting spin on washing and drying, showcased with the LG WashTower™ Compact laundry solution. Keeping in mind space-efficiency, this home appliance combines both a washer and dryer with an all-in-one control panel and advanced AI in a single, space-efficient unit. The washer offers a generous 13-kilogram capacity and its dryer, a 10-kilogram capacity, and requires less installation space than the average stackable or side-by-side washer and dryer pair of the same laundry capacity. It also comes with a flat, unibody design that provides an optimal laundry experience and brings a subtle and minimalist aesthetic. The WashTower™ also uses advanced laundry technologies such as Artificial Intelligence Direct Drive™ (AI DD™) to identify the most suitable washing pattern (drum motions, water temperature and wash cycle time) for each load, reducing fabric damage to help clothing last longer . The Smart Pairing™ feature saves users time and hassle by syncing the dryer with the washer; automatically selecting the best drying cycle based on washer load settings, making it an excellent all-around performer.

Alongside the washing and drying solutions, LG Electronics also showcased the LG Styler, a premium steam cleaning solution that can refresh garments in minutes. Built with a simple plug and play method, this solution aims to be a way of smarter styling, complete with a stylish look of its own.

For more details about LG Electronics’ range of products please visit: www.lg.com/africa

LG Electronics, a global leader in consumer electronics recently hosted its LG Showcase MEA 2024 at the Conrad Hotel in Abu Dhabi. With the overarching theme “Reinventing Together,” the event focused on showcasing the latest innovations and extending relationships with its stakeholders. Hosting over 500 esteemed guests, the event offered hands-on experience with its latest products.
A key focus area during the exhibition was LG’s line-up of home entertainment products, which ranges from its televisions, audio and gaming products.

Commenting on the event, Mr. Il Hwan Lee, Chief Executive Officer, LG MEA Region said “We design each product with the goal of enhancing the daily lives of our customers. This LG Showcase MEA 2024 event is a testament to this commitment, and we are proud to exhibit our flagship products today. Each of these home entertainment products are designed with practical innovations while keeping customer use-case requirements at heart, which aligns with our goal of creating a better life by elevating everyone's entertainment experience and the interior of their homes.”

During the event, LG brought to the region its latest innovations in OLED technology; including its flagship 97-inch LG SIGNATURE OLED M, the world’s-first consumer TV with Zero Connect technology which enables the transfer of 4K video and audio, wirelessly at 120Hz. This iconic feature resolves all cable management nightmares and allows for an uncluttered space by having all devices connected to the Zero Connect Box and positioned away from the TV.

Also featured during the event is LG’s innovative StanbyME Go, the 27-inch FHD smart screen that boasts a unique carry bag design, that allows users to easily with them on-the-go. It keeps mobility in mind with its unique design and a built-in battery that lasts up to three hours of screen time. It comes with various connectivity options such as wireless mirroring and NFC, which can be activated with a simple tap. The screen itself also rotates, giving users the option of a vertical or horizontal orientation. In addition to the streaming options, screen is also ideal for listening to music with its turntable skin or for playing chess with the pre-installed Chess game. Customers can also control the unit through voice control, even from a distance. The unique design of the StanByME Go promises enhanced durability, keeping the screen safe from bumps, temperature fluctuations, low pressure, dust, salt fog and vibrations.

During the course of the event, LG also showcased its latest LG webOS which brings to the table a completely revamped home screen with wider title cards and smoother tiles for categories such as Game, Music and Home Office. The smart operating system, now celebrating its 10th anniversary, expanded into 300 TV brands and 3,500 content partners, including local partners and has an active user growth increase in the MEA region by 20 times.

LG also showcased its new α (Alpha )11 processor that will be used in its flagship TVs, one that will deliver powerful AI capabilities and enhance the overall viewing experience. This new processor, is four times more powerful than its predecessor and will refine clarity, color and sharpness, as well as providing a 70 percent improvement in graphics performance and a 30 percent faster processing speed.

LG displayed its range of XBOOM speakers which deliver bold and loud sounds with strong bass and massive sound. For instance, the LG XBOOM XL9T, the most powerful-in-class party speaker, produces immense sound of 1000W with booming base and high notes. Additionally, the pixel art and multi color ring lights further step up the party. Its smaller variant, the LG XBOOM XL5S with a 200W output for powerful party music, complete with the series’ iconic party lighting. Amongst these audio products, LG presented their portable speakers, such as the XBOOM Go XG8T, a 120W speaker with 15 hours of battery life. This on-the-go speaker not only packs a powerful punch in audio but can also boost sound further and turns up the party with its studio light feature. Also on display were the LG XBOOM Go XG7Q and the compact XG5S with a 30W output and 20W output respectively, which comes in a unique design with ambient lighting, perfect to set the mood. It is also IP67 rated, making it the perfect musical companion for the outdoors.

Additionally, LG showcased the LG TONE Fit TF7, which focuses primarily on comfort, convenience and immersive sound. The LG TONE Fit TF7 offers a superior fit for fitness enthusiasts, ensuring customers can focus solely on their workout without any distractions. Featuring a patent-pending skirt shape hook, these earbuds offer optimized fit and usability for various outdoor activities. Apart from its superior sound quality, these earbuds are also focused on health, with the UVnano technology integrated into the earbuds' cradle actively sanitizes the ear gel surfaces, creating a more sanitary listening experience.

For more details about LG’s range of products please visit: www.lg.com/africa

LG Showcase MEA 2024 today welcomed guests and partners in Abu Dhabi to in-person experience the latest and greatest the brand has to offer.

The two-day event held at Conrad Abu Dhabi Etihad Towers Hotel in Abu Dhabi, UAE had over 500 guests who witnessed all of LG Electronics’ new innovations that will be rolled out in the region. The LG Showcase, returning after a successful event last year, will create a common platform for experiencing LG Electronics’ unique customer focused innovations and reaffirms the company’s vision to bring innovative products to the market that enhances the customer’s overall experience. The event revolved around the theme of Reinventing Together, which expresses the brand’s commitment and passion toward its customers and their requirements.

Mr. Il Hwan Lee, Chief Executive Officer, LG Middle East & Africa (MEA) Region said: “We saw a huge success when we returned the LG Showcase MEA event last year and we are elated to see the same success in today’s event as well. It is a great pleasure to showcase our latest innovations and give our guests the chance to experience them all firsthand. We are happy to see the love and appreciation received for each product and look forward to bringing more to this region overall.” He further added, “This event is a platform that showcases not just our products, but also reiterates our commitment to our customers. This event also serves as a platform for networking with our business partners and fostering relationships, another vital element of our work.”

The large-scale event was also home to multiple exhibition zones, where LG Electronics’ products were displayed in their ideal use-case scenario. This included a hero zone with the 97-inch LG SIGNATURE WIRELESS OLED M, the world’s-first consumer TV with Zero Connect technology which enables the transfer of 4K video and audio, wirelessly at 120Hz. Also, on display was LG’s innovative StanbyME Go, the 27-inch FHD smart screen that comes in a carry bag design and a three-hour battery built in that allows for the ultimate in portability and making it a perfect companion for outdoor use, such as picnics and BBQs. The event highlighted the latest in LG Electronics’ innovation in processors and software with the new α (Alpha )11 processor that will be used in its flagship TVs and the latest WebOS respectively. The α (Alpha )11 processor will be actively used in flagship TVs for powerful AI features that enhance the viewing experience, while the new WebOS brings a revamped home screen with wider title cards and smoother tiles. The new WebOS will expand into 300 TV brands and 3,500 content partners, including local partners and has an active user growth increase in the MEA region by 20 times.

A dedicated zone for audio visual products was also present, including the latest in XBOOM speakers which deliver bold and loud sounds with strong bass. This included the LG XBOOM XL9T, the most powerful-in-class party speaker, its smaller variant, the LG XBOOM XL5S with a 200W output, topped off with a dynamic pixel lighting effect that offers animation patterns, visual EQ or even characters, making it the perfect accessory for hanging out with friends or a must-have at parties.

The exhibition zone also included an area for home appliances, including washing machines and air conditioning solutions as well as the brand’s premium built-in solutions. Featured in this zone was the MoodUP™ refrigerator, which adds a unique personality to any home kitchen with the ultimate in customization by allowing users to choose from 22 colors for the upper door panel and 19 colors for the lower panel. Also, on display was the LG built-in-kitchen package, a unique lineup that comprises of an InstaView™ oven, QuadWash™ dishwasher, bottom-freezer refrigerator and microwave oven, making it easier for customers to build an all-inclusive experience powered by LG Electronics.

On display was also its Residential Air Conditioning units, such as the ARTCOOL lineup which features the LG DUAL Inverter Compressor™, a critical element that brings powerful cooling without affecting efficiency. Also, on display was LG’s new WashTower™ Compact laundry solution, which focuses on efficiency and space by combining both a washer and dryer with an all-in-one control panel and advanced AI in a single unit with a capacity of 13-kilograms for the washer and 10-kilogram capacity for the dryer.

Speaking at the event, Mr. Hyoungsub Ji, Managing Director, LG Electronics West Africa Operations said, LG is committed to bringing the latest innovations and cutting-edge technology to the West African market. “Our showcase highlighted our newest products and solutions, which will soon be available in the region. We are dedicated to enhancing the customer experience through our expanded retail presence, improved after-sales service, and engaging brand activations.”

On LG CSR activities, he said LG is passionate about empowering the local community through CSR initiatives, focusing on providing water to as many communities in Nigeria on a monthly basis.

LG Electronics also set up Life Style zones, with a range of products appropriate for them. This included the ThinQ powered home setup, an elegant café setup as well as a camping setup.

For more details about LG Electronics’ range of products please visit: https://www.lg.com/africa

Sparking Synergy, LG Electronics Promotes Team Bonding and Camaraderie Among Employees

LG Electronics has embarked on an extraordinary journey to strengthen team cohesion and foster unforgettable memories among its employees. Through an immersive island retreat, the company planned to cultivate a culture of camaraderie and collaboration that will propel the company forward into a future of innovation and success.

Against the backdrop of breathtaking scenery and azure waters, LG employees came together for an experience designed to deepen bonds and ignite creativity. Set on a secluded island paradise, the retreat offered a perfect blend of relaxation, adventure, and team-building activities.

"At LG, we believe that great teams are built on shared experiences and mutual trust," said Mr. Hyoungsub Ji, Managing Director, LG Electronics West Africa. "By bringing our employees together in this extraordinary setting, we are creating memories that will last a lifetime and strengthening the foundation of our workplace culture."

The island retreat featured a diverse range of activities tailored to engage and inspire participants. From team challenges and outdoor adventures to relaxation sessions and cultural experiences, employees had the opportunity to connect on both personal and professional levels.

"Our goal is to create an environment where our employees can recharge, reconnect, and rediscover their passion for innovation," added Mr. Tolu Adesina, Head of Human Resources. "By investing in experiences like this, we are investing in the well-being and success of our team."

In addition to fostering team cohesion, the island retreat aligns with LG's commitment to sustainability and corporate social responsibility. Through eco-friendly practices and community engagement initiatives, LG is not only enriching the lives of its employees but also making a positive impact on the environment and local communities.

The event kicked off with an array of high-energy icebreaker activities, setting the tone for an unforgettable day of bonding and camaraderie. The team bonding event featured a diverse range of activities designed to cater to different interests and preferences. From problem-solving challenges to creative brainstorming sessions, employees were encouraged to step out of their comfort zones, embrace teamwork, and unleash their full potential.

One of the highlights of the event was the "LG Team Spirit," where teams competed in a series of fun and exhilarating games that tested their agility, coordination, and teamwork. Laughter and fun filled the air as employees cheered each other on and celebrated their collective achievements.

Beyond the thrill of competition, the team bonding event also emphasized the importance of employee well-being and work-life balance. Participants had the opportunity to unwind and rejuvenate with mindfulness workshops, swimming sessions, and raffle draw activities, reinforcing LG's commitment to nurturing a holistic and supportive work culture.

As the curtains drew to a close on the dynamic team bonding exercise, the air was filled with a sense of accomplishment and camaraderie. Empowered by their shared experiences and strengthened connections, LG employees departed with renewed enthusiasm and a deeper sense of belonging to the LG family.

Sparking synergy and igniting team spirit, LG remains committed to creating a positive and inclusive work culture where every employee feels valued, supported, and empowered to thrive. The success of the team bonding event reflects LG's ongoing efforts to invest in its most valuable asset – its people.

For more information about LG Electronics, please visit https://www.lg.com/africa

As Muslims around the world observe Ramadan and the values it instills, LG Electronics is launching its 'Double Offer' Ramadan campaign, which aims to inspire people to do better, make the season more meaningful, and highlight the goodness that LG's products provide to consumers.

This Ramadan, LG Electronics is proud to announce exclusive rewards for those who join its Insider Community. Embrace the spirit of giving and celebration with access to special offers on home appliances when you become a part of LG's exclusive Insider Community.

"Ramadan is a time for giving back to our valued customers," said Mr. Brian Kang, General Manager, Home Appliances LG Electronics West African Operations, "We are thrilled to offer exclusive rewards to those who join our Insider Community, allowing them to enjoy significant savings on our premium home appliances."

“LG is always pleased to contribute to noteworthy events, a brand tradition that has endured throughout its history. This time, we anticipate that our exclusive offerings will effortlessly enhance Ramadan festivities for families and people taking part in the important moments of community building during this holy month," he said.

LG is committed to making this occasion even more special for its customers. By joining the Insider Community, customers will gain access to a treasure trove of exclusive offers and discounts on a wide range of LG home appliances. From cutting-edge refrigerators and washing machines to sleek kitchen appliances and innovative home entertainment systems, LG has something for every household need. By joining the Insider Community, customers can unlock special deals that are not available anywhere else.

To gain access to this double offer, joining the LG Insider Community is easy. Simply visit https://www.lg.com/africa/lg-insider-community-referral-program and sign up to become a member today. Once registered, members will gain instant access to exclusive offers, promotions, and exciting news. Offer begins on March 26th, 2024 and ends May 31st, 2024


The exclusive deals will be on select LG products ranging from home appliances to ACs and home entertainment devices. These deals are available exclusively on the Fouani online store.
For the best LG home appliances products, highlighted are;

LG Washing Machine
Wash with The Great and see your fabrics in the best condition. A conscious clothing lifestyle begins with small actions we take. LG offers a range of washing machines to suit every household. It comes with a choice of colours, sleek designs, and thoughtful features. LG's premium technology will change the way you do laundry. Wash your clothes with care and ease with LG. With either wash & dry, front load, or top load, you are guaranteed the best washing machine out there.

LG Refrigerator
Make the most of life. Whether you’re replacing a kitchen appliance, upgrading your laundry, or furnishing your whole house, LG's stylish and innovative appliances are built to suit your lifestyle. Be it door-in-door, side-by-side, or top freezer refrigerator, they prevent mold growth on the door basket, keep your food safe, and offer better cooling performance.

LG Microwave
Combining a design of subtle minimalism and inverter technology from LG Electronics (LG), the new NeoChef™ range aims to take LG microwave ovens to a new level. With the inclusion of new design elements not seen before from LG, the new NeoChef microwave ovens are aesthetically pleasing to the eye and will introduce a touch of class to the modern kitchen. The NeoChef™ models include features such as simplified controls to streamline operation and an anti-bacterial EasyClean™ internal surface to help keep the oven clean.

For more information on LG home appliances products, visit https://www.lg.com/africa/home-appliances

LG Electronics, a global leader in technology and innovation, joined the Federal Ministry of Water Resources and Sanitation in the global celebration of the United Nations World Water Day by donating a solar-powered borehole to the Gudu Community in Abuja.

The theme of this year is 'Water for Peace', emphasizing the vital significance of water in ensuring the stability and prosperity of our world. In situations where water is limited or contaminated, or where access is unequal or nonexistent, tensions can escalate between communities and nations. It is crucial to proactively tackle water-related issues to prevent conflicts and encourage collaboration for sustainable water management.

A series of events took place to celebrate this special day from the Peace walk around FCT to the special press conference with all the relevant partners, international NGOs, Federal Ministries representatives, and private corporations.

Speaking at the commissioning of the solar-powered borehole, the Minister, Prof. Joseph Terlumun Utsev said; “We are extremely happy to celebrate yet another World Water Day with everybody and in particular with the donation of this borehole which is most significant of the celebration. The Gudu Community is grateful for this”.

“All year round we sensitize and celebrate the day to bring attention to one of the leading environmental issues, the scarcity of water.” Water is life, and we cannot even imagine our life without water. Water means a lot to us more than just quenching our thirst, but it plays the role of a vital component of human development; This day provides us an opportunity to think about this issue and how we can make a difference”

The Minister additionally said “Around 2 billion people around the world do not have access to clean and safe drinking water, and approximately 3.6 billion people – 46% of the world's population – lack adequate sanitation services, according to a new United Nations World Water Development Report released. This is a major contributor to the spread of waterborne diseases such as cholera, typhoid, and diarrhea”
Prof. Utsev added, “In Nigeria, approximately 60 million people lack access to safe water sources, leading to numerous health challenges and impeding socio-economic development.” Hence we need to keep appealing to corporate organizations such as what LG Electronics has done today to provide good drinking water for vulnerable communities like Gudu and all across the country so we can gradually reduce the numbers”

Also, at the event, the Managing Director, LG Electronics, Mr. Hyoung Sub Ji thanked the Ministry for the opportunity to collaborate with them to contribute to the community. He said the relevance of LG’s slogan cannot be over-emphasized which is “Life’s Good” With good drinking water people can live and have a good life. This is what has prompted us to do this” he said

Mr. Ji advised "This year, we at LG are proud to align with the theme of Water for Peace. We urge other corporate organizations to collaborate with relevant institutions in combating the scarcity of clean water, which tragically leads to the premature deaths of vulnerable children and adults nationwide. Together, through partnership and collective action, we can make a significant impact on ensuring access to safe and clean water for all. Let us work hand in hand towards a future where every individual has the basic human right to clean water, promoting health, peace, and prosperity in our communities."

Giving a thank you speech, the leader of the community, Alhaji Jubril Musa said, “We are very happy for this water as it solves more than half of our challenges. We will ensure we safeguard the borehole to last longer for us in the community. We thank LG Electronics and the Ministry for the gesture”

Present at the celebration are WaterAid, United Nations International Children (UNICEF), Education Fund (UNICEF), UNESCO, Action Against Hunger, Gillmor Engineering Nigeria Limited, FORDMAX Nig. Limited, CGC Nigeria Limited, Food and Agricultural Organization, (FAO), Borehole Drillers Association of Nigeria (BODAN), Nigeria Hydrological Services Agency (NIHSA), and other relevant ministry representatives

LG Electronics continues to demonstrate its commitment to environmental sustainability and social responsibility through initiatives like this. Clean and easily accessible water is indispensable for economic growth, public health, and environmental integrity. By giving priority to water as a means for peace, we can strive towards a more balanced and harmonious global community.

The matching designs of LG Soundbars and LG TVs are made to complement your home as well as each other
Every design element has been carefully considered so that they become a part of your interior and add style to your space

It is no secret that Global Consumer Electronics brand, LG Electronics has a strong presence in the soundbar market and also known for its cutting-edge OLED TVs, which are matched in the industry's highest level of accuracy by a high-end range of soundbar systems. Even the smallest and most basic LG soundbars in the company's lineup deliver strong, room-filling fidelity and stylish design, even while the greatest models in the product line include features like Dolby Atmos, AI-assisted EQ, and subwoofers.

Furthermore, you don't need to own an LG TV to give one of the company's soundbars any thought—though it doesn't hurt to prioritize aesthetics). Whether you're an audio/video enthusiast seeking the highest level of Dolby Atmos and DTS:X surround sound compatibility or a regular user hoping to enhance the immersive quality of a small home theater system, this list has everything you need.
• Best overall: LG SP9YA
• Best compact: LG SN5
• Best for LG Gallery TVs: LG GX
• Best budget: LG SQC1
• Best Selling: LG SNH5
• Most Powerful: LG SH7Q
• World’s 1st Dolby Atmos Sound Bar with Triple Up-firing Channels: LG SC9S


LG Electronics impressive lineup of soundbars featuring premium quality audio, easy connectivity, smart functionality, and sleek designs that integrate perfectly with LG’s stunning TVs delivers rich, true-to-life sound that captivates with its accuracy and depth. These Soundbars range again leverages the company’s long-standing partnership with Meridian Audio, with more models featuring finely tuned technologies such as Bass and Space, which boost low-frequency reproduction and widen the soundstage, and Image Elevation, which ensures a more lifelike listening experience by elevating the perceived height of lead instruments and vocals. Furthermore, the majority of this lineup supports Dolby Atmos (5.1.2 channels) and DTS:X for dynamic and thoroughly immersive audio.

Creating an enhanced synergy between the soundbar and TV, the elevated audio quality of LG’s newest soundbar models enriches the home entertainment experience with a heightened sense of immersion and greater convenience. When paired with WOW Orchestra, the soundbar and LG TV harness the full potential of their audio channels, creating an unrivaled audio experience with an enlarged soundstage and improved depth and height. The ideal choice for a surround sound experience, LG’s new soundbars deliver the superior quality of Dolby Atmos, driven by the advanced technology of DTS:X.

“We’re thrilled to unveil our widest range of soundbars ever-a set of immersive home audio options that will appeal to first-time consumers and audiophiles alike,” said Daesun Hwang, Product Director, Audio Business Unit, LG Electronics West African Operations. “As people look to recreate the theater experience at home, we now offer a soundbar for virtually every need, with performance and innovative features that are truly game changers.”

The LG SP9YA is the best overall LG option for most thanks to its balanced feature set and Dolby Atmos compatibility, while the best LG soundbar with Triple-Level Spatial Sound— a more immersive and accurate sound experience is the LG SC9S, which features Triple Up-firing Channels. If you’re working with limited space, the best compact LG soundbar for the job is the LG SN5, while the LG GX is a better choice if you need a slim and substantial soundbar to match a large LG OLED TV. Shoppers on a budget should consider the LG SQC1 to bump a television’s baseline volume at a very desirable price.

The SC9S, another new LG soundbar, serves as the perfect audio and visual companion to LG’s premium OLED TVs. WOW Orchestra, WOW Interface, and WOWCAST enable the SC9S model to seamlessly integrate with LG OLED TVs, completing the viewing experience for a greater sense of immersion. Remarkably, connecting WOWCAST to the SC9S model and an LG premium OLED TV creates a wireless home entertainment experience with no visible cables between the screen and the soundbar. This Wi-Fi-enabled soundbar provides a flawless listening experience with high-fidelity audio quality for listeners to enjoy their favorite tracks on music streaming platforms including Tidal Connect and Spotify Connect. The thoughtful design of the SC9S flawlessly aligns with the width and frame colors of LG OLED TVs, resulting in an impeccable visual match when paired with an ultra-thin OLED TV.

LG Electronics continues to set new standards in consumer electronics with the unveiling of its latest lineup featuring sleek, minimalist designs tailored to enhance the modern lifestyle.

In a world where technology seamlessly integrates into daily routines, LG Electronics understands the importance of design that not only complements living spaces but also elevates them. With a commitment to innovation and aesthetics, LG's new range of products embodies the perfect balance of form and function. From cutting-edge Televisions to state-of-the-art home appliances, LG's minimalist design ethos shines through in every product. With clean lines, premium materials, and intuitive interfaces, consumers can enjoy both sophistication and simplicity in their everyday interactions.

"We believe that great design should enhance the user experience, not distract from it," said Mr. Hari Elluru, Head, Corporate Marketing, LG Electronics, West African Operations. "Our latest lineup embodies our dedication to creating products that seamlessly integrate into modern lifestyles, providing both style and substance."

At LG, we have the latest designs, very durable and innovative products for every household, and it’s for this reason that, to prevent the incidence of the paradox of choice, we curated some budget-friendly home appliances we believe will make living comfortable for you.

Smart TV

Why go to the cinema when you can create a cinematic experience in your home? When friends and family visit you, you can entertain them either by watching content together on an LG TV or by connecting your game with the LG TV so you can have an immersive experience. As far as picture and sound quality goes, LG TVs deliver only the best. So, immerse yourself and treat your guests to unforgettable TV experiences by investing in any of LG’s range of smart TVs. And what is more? Its ThinQ app feature is there to help maximize your TV experience in such a way you can’t imagine. You get to choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control. https://www.lg.com/africa/tvs

Portable Bluetooth Speaker & Soundbar

Whether you are the indoor type or outdoor type, there is that speaker that helps whatever vibe you are in. And regardless of what your taste is, you can get a premium audio experience no matter the size of the speaker. Take, for instance, our portable speakers that allow you to carry your fun with you with or without the absence of power or our soundbars that serve as the perfect companion to your LG TVs. The good thing about these speakers is that even with their sleek design, there’s no compromise on sound quality. You can check all our audio speakers at https://www.lg.com/africa/audio/lg-rp4

Enjoy sound the way it’s meant to be enjoyed where all your movies and music are brought to life with sound that's clearer and more immersive; thereby, giving you a more realistic audio experience. And not only that, with this sound bar, there is dimensionality to your sound as well as a greater sense of space and depth which all culminates in you discovering hidden audio details with unparalleled clarity, hearing every emotion just as the creator of the sound intended for you to hear.

Refrigerator

Want a fridge that keeps your food items and drinks cool and fresh for a long period without drilling a hole in your pocket? Well, you don’t have to think too far. This fridge is the perfect addition to your household gadgets. One amazing feature of this LG Instaview fridge is that when you knock twice on the door, you can see the contents of the fridge without opening the door. This helps to save time while saving the air inside the fridge. Cool, isn’t it? See more on https://www.lg.com/africa/refrigerators

Microwave Oven

Who says you have to retire to the kitchen after a stressful day at work? And who says you need a massive cooking gadget just to create little wonders that delight your tummy? LG NeoChef microwave is the go-to appliance for quick and easy meals. Whether it is to heat the food, bake, fry, or even ferment your homemade yogurt, LG NeoChef has the bells and whistles you need for gastronomy. For more on LG microwave oven, please visit https://www.lg.com/africa/cooking-appliances

Air Conditioner

There is air and there is cool refreshing air that’s void of impurities. The latter is the kind of air that comes from the LG ArtCool air conditioner. LG’s ArtCool AC not only fills your space with the right kind of air for your lungs and skin, its design allows it to harmonise perfectly with your wall, adding to the beauty and style of your interior in a way most air-conditioners were not designed to. In addition to that, it is more energy saving and thanks to its inverter compressor, it expels air farther and faster. And not only that, you can access your air-conditioner at any time and from anywhere with a Wi-Fi equipped device and LG's exclusive home appliances control app - ThinQ.
Visit https://www.lg.com/africa/air-conditioners for more information.

Discover a world of convenience and style with our latest offerings. Visit our showroom https://www.lg.com/africa/blog/lg-shop-address or website https://www.lg.com/africa to browse our impressive collection.

Wins a total of 33 awards, unveiled its Alpha-able concept Car of the future and other innovative products in Las Vegas

LG displayed its newest innovations at CES 2024 under the theme of ‘Reinvent your future.’ This meticulously curated booth, featuring zones across various spaces, demonstrated LG’s expansion beyond the home into new areas, such as mobility and commercial spaces, in its journey to become a ‘smart life solution company.’

Meanwhile, LG Electronics also marked its highest-ever achievement with a total of 33 Innovation Awards for the technological and design excellence of its latest lifestyle solutions, CES® 2024 Innovation Awards across Home Appliance, Home Entertainment, and B2B categories, including two coveted Best of Innovation Awards for LG OLED TVs.

LG’s winning streak encompassed video displays and content (19) and OLED TVs (12). The OLED TV, launched in 2013, has consecutively secured CES Innovation Awards for 12 years. LG’s proprietary smart TV platform, webOS, was also recognized for its innovative edge. In addition, LG’s next-generation home appliances, like the LG StanbyMe Go and LG Signature Washer-Dryer received awards in various categories.

Let’s take a look at some of LG’s cutting-edge products introduced at CES 2024, designed to make life better not only for customers but the earth as well.

The spotlight of the show was the LG SIGNATURE OLED T, the world’s first 77-inch 4K wireless transparent TV – a truly spectacular innovation unlocking new possibilities. The massive media art display, comprised of fifteen 77-inch LG OLED Ts seemingly floating in the air, highlighted the TV’s ability to move freely without being constrained by wires or cords – a feat made possible by the Zero Connect Box.

In the ‘Life with OLED T’ zone, created in collaboration with premium Dutch lifestyle brand Moooi, LG presented how the LG OLED T can redefine the screen experience, liberating the space and transforming into a design object to open a realm of possibilities like never before. The TV’s Transparent Mode enables it to blend with the surroundings, transcending the traditional dominance of a television and becoming a part of interior design. When it’s time to view content, users simply have to raise the black screen to enjoy the exemplary LG OLED picture quality to the fullest.

The zone also featured other TVs, including the Posé, a lifestyle TV from the LG OLED Objet Collection, which also elevates the home as an object of décor. The LG StanbyME Go, with its portable briefcase design, adjustable 27-inch touchscreen and 3-hour battery life, prioritizes user convenience and offers ultimate flexibility for on-the-go entertainment.

The zone featured more than just TVs. Unveiled for the first time at CES, the LG gram Pro 2-in-1 is the newest model that takes the ultra-lightweight, compact design and powerful performance that LG gram is known for to the next level. Next to the LG gram Pro, visitors had the opportunity to try out the newly unveiled LG MyView Smart Monitor, equipped with LG’s webOS platform, providing access to OTT streaming services, home office applications and various content, all without the need for a PC connection.
LG’s smart TV platform, webOS, provided a wealth of entertainment and engaging experiences, aligning with LG’s objective to transform into a media and entertainment platform company. Inviting users to explore the world of entertainment powered by webOS, the ‘webOS Experience Zone’ comprised numerous self-lift OLED displays playing an endless stream of content from webOS content partners. Placed at the end of the tunnel, the 97-inch LG OLED M stood as LG’s first 4K 144Hz wireless TV, powered by Alpha 11, the world’s first processor dedicated to OLED. This innovative technology played a crucial role in ensuring lifelike picture quality and immersive, space-filling sound by adapting to the viewer.

Next, the ‘Smart Home’ zone highlighted CEO William Cho’s insights shared during LG World Premiere, where he introduced the concept of redefining AI as “Affectionate Intelligence.” To offer visitors an idea of the rich ecosystem created by LG products and connected through ThinQ, the zone was filled with a wide variety of LG appliances equipped with AI-supported intelligent sensors, optimized to study and analyze users’ unique life patterns to generate data that can be used to train LG’s AI.
At the zone, visitors were able to witness a demonstration of LG’s smart home AI agent, an all-around home manager and companion that showcased the company’s commitment to realizing the vision of a “Zero Labor Home.” The AI agent, featuring an advanced ‘two-legged’ wheel design, autonomously navigates through the home. Leveraging multi-modal AI technology, it possesses the capability to comprehend context and intent, enabling seamless communication with users.

After exploring LG’s TVs and home appliances, visitors moved on to see how LG is expanding into new spaces, starting with mobility. Introduced at IAA Mobility in September 2023 and showcased for the first time at CES 2024, LG Alpha-able proposed a future mobility experience where vehicles transcend mere transportation functions, evolving into spaces for efficient use of time and diverse experiences.
The zone also featured the EV Charger section, demonstrating LG’s capabilities as an integrated solution provider in the mobility space, with LG e-Centric standing as the company’s solution for the optimal operation and efficient management of EV chargers.

Transitioning to the ‘Commercial’ Zone, attention shifted to LG’s B2B products. The zone, themed around a trip to Las Vegas, showcased various products, including transparent OLED displays, biometric authentication, AI-based personalized advertising solutions and robot products such as LG CLOi, in various commercial environments. The zone also introduced digitalized and eco-conscious HVAC solutions and Building Energy Management, delivering exceptional performance to commercial buildings.

Continuing the journey, the ‘LG Labs’ zone, an area dedicated to the company’s experimental and innovative products and services, garnered significant attention. At its center, ‘Bon Voyage’ showed LG’s take on a customized living space designed to extend the living space into nature. The upgraded camping trailer version of Bon Voyage optimizes space utilization and mobility, furnished with various LG products, including a refrigerator, electric stove, water purifier, Styler and shoe care products. Additional showcased products included the 4K projector LG CineBeam Qube, LG gram Fold, LG XBOOM and LG StanbyME Go.

Last but not least, the ‘Sustainability’ zone highlighted LG’s efforts to create a Better Life for All through products incorporating recycled materials, such as LG tiiun mini. Also, on display were LG’s sustainable home solutions, such as LG’s hydronic heating system and Home Energy Platform.

LG’s CES booth spotlighted the company’s latest innovations, not only enhancing the customer experience within homes but also extending into mobility and commercial spaces. Stay tuned for more updates on LG’s innovative products and solutions, ensuring customers continue to believe that Life’s Good.

For more information, kindly visit https://www.lgnewsroom.com/tag/ces2024/ and https://www.lg.com/africa