Our Client in the communications sector is recruiting experienced and qualified candidates to fill the above position

Job Role: Head, Procurement
Reporting Line: The Chief Executive Officer

The Procurement Manager is to manage the company’s supply of products and services. Procurement Manager Responsibilities include strategizing to find cost-effective deals and suppliers. The Procurement Manager’s duty is to discover the best ways to cut procurement expenses, so that the company can invest in growth and people.

Responsibilities
Devise and use fruitful sourcing strategies.
Discover profitable suppliers and initiate business and organization partnerships
Negotiate with external vendors to secure advantageous terms
Approve the ordering of necessary goods and services
Finalize purchase details of orders and deliveries
Examine and test existing contracts
Track and report key functional metrics to reduce expenses and improve effectiveness
Collaborate with key persons to ensure clarity of the specifications and expectations of the company
Foresee alterations in the comparative negotiating ability of suppliers and clients
Expect unfavorable events through analysis of data and prepare control strategies
Perform risk management for supply contracts and agreements
Control spend and build a culture of long-term saving on procurement costs

Qualification and Requirements
Proven working experience as a Procurement Manager, Procurement Officer or Head of Procurement
Knowledge of sourcing and procurement techniques as well as a dexterity in “reading” the market
Talent in negotiations and networking
Good knowledge of supplier or third party management software
Aptitude in decision-making and working with numbers
Experience in collecting and analyzing data
Strong leadership capabilities
BSc degree in supply chain management, logistics or business administration

Remuneration
Subject to negotiation


Send your CV to careers@siao-ng.com, Using Job Title as email subject.
Only qualified applicants would be contacted.

An Auditing firm is A company that reviews activities to identify inefficiencies, reduce costs, and otherwise achieve organizational objectives. Here we will list the Top 10 Auditing Firms in Nigeria 2022/2023. Auditing firms may investigate potential theft or fraud and ensure compliance with applicable regulations and policies. They also help to ensure the accuracy of reports.

Nigeria is blessed with the gift of many intellectual firms whose job over time has gone global and they have dedicated many years of professionalism in their field, Auditing firms fall into the such category and we will discuss the Top 10 Auditing Firms in Nigeria 2022/2023. each of these firms is basically known for its unique mode of operations and staff’s ability to deliver a given task within the stipulated timeframe.

List of Top 10 Auditing Firms in Nigeria 2022/2023

Here is the list of top 10 auditing firms in Nigeria;

1. SIAO is a merger of four Firms. The combined Firms are Smith Sule and Associates, Ighodalo & Associates, OA Financial Consulting Limited, and Robert Ade Odiachi & Co.

The name of the Firm was coined out of the first letter of the surnames of each of the founding Partners. S-Smith, I-Ighodalo, A-Adewale (a retired partner), O-Odiachi.

Top 10 Auditing Firms in Nigeria 2022/2023

It is an independent Nigerian professional services firm that boasts a crop of seasoned professionals with local and international experience positioned to provide excellent financial advisory services and business assurance. Specifically, the Firm is managed by Alumni of KPMG, PWC, EY, PKF Professional Services, and Grant Thornton.

With a professional staff strength of over 100 highly qualified and dedicated personnel, we pride ourselves on being Nigeria’s largest indigenous professional services firm.

Our professional competence has seen us audited and consulted for various sectors of the economy such as Engineering, Oil and Gas, Finance, Public Sector, Telecommunications, and Manufacturing amongst others.

We pride ourselves on always being at a high level of responsiveness and commitment to our client’s needs. This distinguishes us from our competitors and also guarantees excellent results for repeat business.

Contact Line
ABUJA OFFICE
BOI House,
Plot 256, Zone A
Off Herbert Macaulay Way
Behind Unity Bank Building
Central Business District
Abuja

Tel: +23492912462,
Tel: +23492912463

LAGOS OFFICE
18b Olu Holloway Road,
(Former Temple Road),
Off Kingsway Road,
Ikoyi,
Lagos.

Tel- +234(802)1810043

I have seen so many Nairalanders complaining and lamenting their ordeal in the hands of fake scam companies who invite people for interview only to introduce them to fake drug marketing business.
I'm doing this not only because these companies waste people's time, energy and T-fair going to such interviews, but also because most of these scammers extort money from hapless job seekers thereby making their suffering times two.
Imagine a scammer extorting #10,500 from a graduate who have been unemployed for years, not to talk of the transport fare wasted going to such fruitless interviews or job chat as they usually call it.
Some people even borrow money to pay these sheep in wolves clothing, who promise them heaven on earth. Some will tell you that you will make half a million within 1 month and all that. If you're not careful, you will take a loan that you will not be able to repay thus causing embarrassment and lack of rest of mind. An unemployed person should have only himself to worry about, not having debts also.

So I believe that if we are properly guided, we will not fall into the hands of these scammers.
Having said that, there are ways by which one can identify a fake or scam interview invitation and there fore avoid such waste of time and money. The good thing is that most of their messages come in the same format, so you will know its fake!

1. The message does not bear a company name: most of these scammers won't include their names on the message you will receive. All you will see are the address, the time and date and a phone number. A genuine company will not hide its identity from a potential employee.

2. The message will say "interview/job briefing": whatever job briefing means I don't know!
3. You will see a code or reference: something like "HR=0056" or "REF=002". This is an indication of the code number of the person who invited you to the "job briefing".
4. It will contain a phone number: this is the number of your referer. Most genuine companies don't give phone numbers.
5. You will see HR Admin in the message instead of company name
6. If you call their number, they will be reluctant to give info on the company.


And pls, ignore those people sharing job flyers on the streets, and those ones they paste on walls. Those are scammers and some ritualists too. And also most of these so called agencies are avenues for duping unsuspecting job seekers. Pls shine your eyes well well.
I will post the names of some of these fake companies/ agencies later.

Pls if you have any experiences inthe hands of these scammers kindly share it here so that others can learn and avoid them too. Thank you

Cheers!

By www.bluedigital.com.ng

#BlueDigitalNigeria

Just in case you get a job interview at #bluedigitalnigeria

"Their mission is to help businesses succeed through excellent digital services, focused on results. We work with Specialized Product Brands and Professional Services Firms who are looking to grow and need to attract new customers and generate leads to fuel that growth.


Powered by a multi-disciplinary team with several years of work experience, Blue Digital leverages on its unique skill sets and broad experience garnered from stints in Software development, advertising, public relations, publishing, and media as well as marketing and corporate communications to meet the needs of discerning clients.

From strategy and planning right through to execution and reporting, we’ve got your back and we are consistently working to deliver extensive ret"

Founded in the year 2010

Just in case you get a job interview at #bluedigitalnigeria

"Their mission is to help businesses succeed through excellent digital services, focused on results. We work with Specialized Product Brands and Professional Services Firms who are looking to grow and need to attract new customers and generate leads to fuel that growth.


Powered by a multi-disciplinary team with several years of work experience, Blue Digital leverages on its unique skill sets and broad experience garnered from stints in Software development, advertising, public relations, publishing, and media as well as marketing and corporate communications to meet the needs of discerning clients.

From strategy and planning right through to execution and reporting, we’ve got your back and we are consistently working to deliver extensive ret"

Founded in the year 2010

Swollen Testicles (Testicular Swelling): Symptoms & Signs

Testicular swelling, like pain in the testicle, can arise from several different causes, some of which constitute a medical emergency. Testicular swelling may be perceived when there is localized enlargement of a testicle or a more generalized enlargement of the scrotum. It may be one-sided or bilateral and may or may not be accompanied by pain and other symptoms.

Swollen testicles or swelling of the scrotum can result from testicular torsion, a medical emergency. Testicular torsion is a condition in which the testicle twists inside the scrotum, causing an interruption in the blood supply to the testicle.
Read more.

https://drmaxwellhf.com/swollen-testicles-testicular-swelling-symptoms-signs/

EVERY MAN'S RESPONSIBILITY DURING PREGNANCY
How to Take Care of a Pregnant Wife

Respond appropriately to the news your wife is pregnant.
Accompany her to doctor’s appointments.
Reduce her stress
Help her get some ZZZs.
Be patient.
Handling frequent peeing.
Act like you’re pregnant.
Tell her she’s beautiful and that you love her.
Help her through morning sickness.
Keep an open door policy for venting.

https://drmaxwellhf.com/every-mans-responsibility-during-pregnancy/

#pregnantwife #pregnancy #pregnantbride #pregnantmoms #pregnantfitness #pregnantselfie #pregnantdress #pregnantandfabulous #pregnantwithstyle #pregnantskincare #pregnantcostume #babyshower #pregnantsession #pregnantoutfit #pregnantbelly #pregnantlove

Iran launched missile strikes late Tuesday against two Iraqi military bases housing U.S. forces in retaliation for the airstrike that killed Iranian General Qassem Soleimani last week. More than a dozen ballistic missiles targeted the Al Asad and Erbil military bases, the Pentagon said, and U.S. officials were assessing the damage. It was still unclear early Wednesday morning whether there were any casualties, but in a tweet Tuesday night President Trump said: "All is well! Missiles launched from Iran at two military bases located in Iraq. Assessment of casualties & damages taking place now. So far, so good! We have the most powerful and well equipped military anywhere in the world, by far! I will be making a statement tomorrow morning." Iranian Foreign Minister Javad Zarif defended Iran's attack, tweeting that Tehran "took & concluded proportionate measures in self-defense." He added that "we do not seek escalation or war, but will defend ourselves against any aggression." The Al Asad air base houses about 1,500 U.S. and coalition forces.

See Video here
https://www.micdigitals.com/tv/2324/

New deadline: 17 Jan 2020
https://www.abbeymortgagebank.com/careers/

The role of the Internal Auditor is to add value and improve our operations by bringing a systematic and disciplined approach to the improvement of effectiveness of risk management, control, and operational processes.
The Internal Auditor shall work very closely with departments to ensure everything is working as it should be, for instance that costs are being contained and that the Bank is fully complying with the laws and regulations relevant to each area of its work. Efficiency is a key objective of this function but it is not only about monetary efficiency. Internal audit ensures that risk controls in place are working; firstly to prevent and detect fraudulent activities and secondly to protect the Bank’s reputation. The Internal Auditor shall work to recognize and report any discrepancies. While some of the work is focused on finance, any aspect of the operations of the Bank can be subject to internal audits, from IT and client services to environmental policies.
Personality

We are looking for someone who has an objective, logical and enquiring mind, who is tactful but assertive, and is a persistent and good negotiator. The ideal candidate will have a confident and professional character, and must be resourceful, self-motivated, proactive and happy to take on responsibility. The role requires someone who is articulate, both verbally and in writing.
Key responsibilities

Planning individual audits, defining internal audit objectives and preparing audit plans
Completing on-site business audits, evaluating the effectiveness of controls and writing up reports
Contributing to the overall development of the Bank’s internal audit function
Interviewing the different teams and functions about working practices
Preparing and executing test programs
Preparing work papers and internal audit reports to support the findings and conclusions and making recommendations for improvement where necessary
Following up on actions arising from audit assignments as required and preparing status reports in that regard
Continuously reviewing compliance procedures, ensuring the Bank is adhering to rules, codes of practice, business ethics, internal guidelines and policies and procedures
Performing ad hoc projects as required
Identifying ways in which the Bank can deliver better value for money and improve the services used
Challenging current working practices and finding ways to improve internal risk controls
Proactively evaluating risks and internal controls against changing trends and market and economic conditions
Sharing with the auditees the results of the audit and agreeing appropriate corrective actions to remedy any non-conformances and the date by which the actions should be carried out

Qualifications, Skills and Experience Required

Minimum of Bachelor’s Degree or its equivalent in Accounting, Finance or Management from a recognized University or Tertiary Institution.
ICAN, ACCA or ACA will be an added advantage.
Good project management and team working abilities
Commitment to gaining professional qualifications and ongoing self-development
Strong analytical, presentation and reporting skills
Personal computer skills with knowledge of word processing and spreadsheet skills required
Capability for a broad application of principles, theories, and concepts in internal auditing standards plus a working knowledge of disciplines related to auditable areas

Closing Date

December 31, 2019

Note
Only shortlisted candidates will be invited for a test. Abbey Mortgage Bank reserves the right to stop further action on this job vacancy notice

https://www.abbeymortgagebank.com/jobs/internal-auditor-graduate-trainee/

#micdigitals

IT technical support officer is mainly responsible for the smooth running of computer systems and ensuring users get maximum benefits from them.
Key responsibilities

Install and configure computer hardware operating systems and applications
Monitor and maintain computer systems and networks
Talk staff or clients through a series of actions, either face-to-face or over the phone, to help set up systems or resolve issues
Troubleshoot system and network problems, diagnosing and solving hardware or software faults
Replace parts as required
Provide support, including procedural documentation and relevant reports
Follow diagrams and written instructions to repair a fault or set up a system
Support the roll-out of new applications
Set up new users’ accounts and profiles and deal with password issues
Respond within agreed time limits to call-outs
Work continuously on a task until completion (or referral to third parties, if appropriate)
Priorities and manage many open cases at one time>
Rapidly establish a good working relationship with customers and other professionals, such as software developers
Test and evaluate new technology
Conduct electrical safety checks on computer equipment.

Qualifications, Skills and Experience Required
Bachelor’s degree in Computer Science or Engineering
Recent graduate
Good project management and team working abilities
Commitment to gaining professional qualifications and ongoing self-development
Skills and Competence
A technical, logical thought process
Problem-solving skills
Well versed with MS Suite
An ability to stick to strict deadlines
An ability to priorities and delegate
A keen eye for detail
Also worth noting is the occasionally physical nature of the role as they may have to lift and carry heavy equipment.
Closing Date

December 31, 2019
Note

Only shortlisted candidates will be invited for a test. Abbey Mortgage Bank reserves the right to stop further action on this job vacancy notice

https://www.abbeymortgagebank.com/jobs/it-officer-graduate-trainee/
Deadline December 31 2019

#micdigitals

Research made by www.micdigitals.com
There are 34 firms that have been licensed by the Central Bank of Nigeria (CBN) as primary mortgage banks in Nigeria. These primary mortgage banks are financial institutions that give loans to housing and real estate builders.
Among the list of 34 firms across the country, CBN said seventeen of the Primary Mortgage Banks are in Lagos; eight in Abuja; two in Akwa Ibom; while Oyo, Delta, Ogun, Kebbi, Jigawa, Abia and Osun have one each.

List of Mortgage Banks in Nigeria

Abbey Mortgage Bank plc, Abuja/Lagos/Ogun/Asaba
AG Homes, Lagos
Akwa Savings, Akwa Ibom
Aso Savings and Loans, Abuja
Brent (Skyfield) Savings, Lagos
Centage Savings and Loans, Lagos
City Code, Lagos
Coop Savings and Loans, Oyo
Delta Mortgage Finance, Delta
FBN Mortgages, Lagos
FHA Homes Ltd, Abuja
First Generation Homes, Abuja
Gateway Savings, Ogun
Global Trust, Lagos
Haggai Mortgage, Lagos
Home-base Mortgage, Lagos
Imperial Homes, Lagos
Infinity Trust, Abuja
Jubilee-Life Mortgage Bank, Lagos
Kebbi State Homes, Kebbi
Lagos Building and Investment, Lagos
Mayfresh Mortgage Bank, Abia
MGSL Mortgage Bank, Abuja
Mutual Alliance, Akwa Ibom
New Prudential, Lagos
Nigeria Police Mortgage Bank, Abuja
Omoluabi (Livingspring), Osun
Platinum Mortgage Bank Limited, Abuja
Refuge Homes, Lagos
Resort Savings and Loans, Lagos
Safetrust Savings and Loans, Lagos/Abuja
STB Building Society, Lagos3
Trustbond Mortgage Bank, Lagos

We have briefly described some of the popular mortgage banks below:
Abbey Mortgage Bank Plc is offering through its involvement in the housing and mortgage sectors to make this dream a reality.
Abbey Mortgage Bank Plc is the premier, largest and most profitable, non-aligned Primary Mortgage Bank in Nigeria.

www.abbeymortgagebank.com

Imperial Homes Mortgage Bank Limited is a Mortgage Bank duly licensed by the Central Bank of Nigeria to undertake mortgage banking and related services. It was originally incorporated in 1992 as Citizens Savings and Loans Limited. But the name was changed in 1997 to New Patriot Building Society Limited. Guaranty Trust Bank plc acquired the company in August 2007 as a wholly owned subsidiary and changed its name to GTHomes Limited to reflect its relationship with GTBank. Imperial Homes Mortgage Bank Limited then commenced operation in January 2008.

www.imperialmortgagebank.com

FirstTrust is envisioned to be the preferred mortgage solutions provider in Nigeria. The company’s mission is to provide superior value to all stakeholders, leveraging innovation, technology and our people based on our brand pillars of leadership, enterprise and service excellence.

www.fbnmortgages.com

18% on loan

10 Cheap Social Media Marketing Tactics That Work

Are you able to take your social media promoting manoeuvre to following level?

Social media and business are indivisible.

That is the truth that we tend to sleep in these days.

To be correct, it’s social media promoting that’s indispensable to businesses and their success each on-line and offline. There are currently around three.2 billion social media users everywhere the globe. That range represents over forty second of the worldwide population! and find this—that figure can solely get larger.

Facebook is at the forefront of this “revolution,” being the foremost wide used social media platform.

Make no mistake, though, that alternative platforms like Twitter and Instagram have a bearing on business furthermore. If you’re atiny low business or a startup with a smaller budget, you would like to create the foremost of your social media promoting manoeuvre.

social media promoting techniques

You want to create each single greenback count and work for you.

However, it’s very important for you to settle on the correct social media platforms to use. Note that, each of those social media networks contains a distinctive set of audience that you just will market to.

For instance, if you’re targeting forty years previous and on top of professionals, Pinterest won’t total for you. On the opposite hand, you’ll not be ready to reach info Z market if you’re posting on LinkedIn. It simply doesn’t work that approach.

So while not additional din, here are ten low cost social media promoting manoeuvre that really work:

1 begin with Quality Content

begin with Quality Content
social media promoting techniques

You cannot fail if you select to travel this route. we all know however necessary quality content is for any on-line promoting effort. identical is true for social media promoting manoeuvre. think about it one in every of the building blocks of a sound and effective on-line promoting campaign.

Make sure that you just have nice content on your web log and web site on a standardized basis. you’ll be able to share content from your web log and then forth onto your social media platforms! This helps you re-purpose your content to urge additional out of it. It additionally stretches the reach of what number folks are seeing your content, creating it additional valuable and effective towards feat leads and sales!

Several choices are obtainable as way as your alternative of content thinks about. Here are a few:

produce tips within which you dispense skilled opinion at intervals your business.
Best practices and methods are often other to the list of tips you come back up with.
Lists, notably high ten lists, are an excellent alternative once developing with written content.

2. Use Videos

Another welcome boost to your low cost however effective social media promoting manoeuvre is video content. it’s a extremely good selection if you are doing like better to come with it. loads of alternative businesses that are victimisation videos have proved that it’s effective which folks need this sort of content.

use mic digital video
In fact, 3 out of each four businesses that use video content same it helped them increase their sales. varietythat topwillsolely be thought-about conclusive. We’re ready toembrace videos on our low cost social media promotingmanoeuvre list as a result of your videos don’thave to be compelled to be a high-end production or business to be effective.

So what sorts of videos would be applicable for this purpose?

We sometimes suggest videos that highlight your merchandise or services. in this sense, tutorial, instructional or how-to videos are often good. Your audience can mechanically have an interest in them, then they will learn from them too. Not a nasty combination in any respect.

Teach them or tell them a story. The story ought to be concerning your complete, of course.

Tell the story of however your complete set out, the struggles, and therefore the challenges that were required to be overcome.

Videos beat out static pictures nine times out of ten on social media in terms of engagement, clicks and additional. positively issue videos into your social media promoting tactic!

3. Use Email promoting

social media promoting techniques

You might be shocked with this one since this web log is concerning social media promoting manoeuvre, however email promoting continues to be valid here! so, valid enough to be enclosed among your low cost social media promoting manoeuvre that works.

Use Email promoting micdigitals
Did you recognize that just about ninetieth of digital marketers believe email promoting to be effective in closing leads or sales?

There are a few of the way you’ll be able to leverage email promoting in your social media marketing manoeuvre. If you have already got AN existing email list, use it! channel newsletters and allow them to shrewdness and wherever to follow you on social media.

Vice versa, you’ll be able to use content from your social media platforms to channel to your email promoting list. AN example of this is able to be to focus on client reposts from your social media in your ....... read more

https://www.micdigitals.com/10-cheap-social-media-marketing-tactics-that-work/

Website Optimization Trends You Want to Implement to Stay on Top in 2020

Site design improvement (SEO) is the arrangement of best practices that will get your site to rank higher on a Search Engine Results Page (SERP) which brings about more traffic to your organization. These incorporate specialized parts of your site just as the nature of the substance your produce.

Fruitful SEO sews the seeds for development. It can prompt:

Higher rankings on a SERP

Progressively natural traffic to your site

Expanded change pace of clients

More Profit!

Try not to be tricked however. Search engine optimization is no straightforward key to medium-term achievement. It will require time and exertion as time goes on to accomplish results.

Be that as it may, SEO will reliably and naturally develop your business meanwhile. Indeed, even with area age being a factor in your site's position, your power might be worked by building up believability and offering some incentive as time goes on.

https://micdigitals..com/2019/11/website-optimization-trends-you-want-to.html

1. Neighborhood SEO

While this isn't one of the most up to date SEO patterns, the rising movement towards a portable larger part market will make neighborhood SEO extraordinarily common. Particularly for organizations, being on the primary page of a SERP, being in Google's Local Pack, or being in geo-focused on advertisements will be crucial for considerable traffic.
Image result for Neighborhood SEO"

This implies on the off chance that you are an organization that depends on neighborhood business versus on the web, and have not placed idea into nearby SEO – your rivals tragically have the a lot of the market.

neighborhood SEO

You've seen Google's Local Pack previously. By partner your business with an area and building validity in your locale, you can have a best 3 spot on Google's high perceivability spot.

You have to begin by guaranteeing the business on Google. Almost 50% of entrepreneurs neglect to do this significance they slide under the radar for a larger part of online commitment.

Different things you can do include:

Post your location (or even a guide) on your site and duplicate that equivalent location over every single social medium records.

Incorporate where your business works and administrations on your site.

Focus on your area while picking watchwords for SEO and PPC. For instance, in the event that you sell furniture, you could target something like 'furniture showroom Atlanta.'

Concentrate on off-page SEO. Online life, Google surveys, tributes, backlinks.

2. Off-Page SEO

Off-page SEO is every one of the things you could be doing to support your online rankings from your website.

As an entrepreneur, you are likely mindful that one of the best drivers of business is Google audits. The number and nature of audits stays a main transformation factor for those perusing the web. Particularly the individuals who will direct business face to face. Urging and boosting clients to leave audits will be a positive criticism circle for your business.

Image result for Off-Page SEO"

Another type of off-page SEO is keeping up web based life accounts. Your records should be dynamic with visit posts, commitment, and right business data.

Having numerous web based life profiles makes your business looks real to Google. Particularly when they indicate back your site through suggestions to take action.

One type of off-page SEO that can turn into the spine for your SEO procedure is building backlinks. Backlinks are the various connections facilitated by third gatherings on the web that point towards your website pages.

Consider backlinks as a token of believability in Google's eyes. In the event that influencers, sites, and inside route all point towards a specific page, it must be really significant.

Read more https://micdigitals..com/2019/11/website-optimization-trends-you-want-to.html
3 to 6

Read also
Purpose Of Blog In Small Business
https://www.micdigitals.com/the-purpose-of-a-blog-what-it-means-for-small-businesses/

What is Digital Marketing?


Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

When you get down to it, digital marketing is simply marketing.

It's how today's businesses are getting their message in front of their best prospects and customers.

Rule #1 in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.

Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, and even ask questions to learn more about you and your products or services.

If you're new to digital marketing, it may feel overwhelming to think about mastering all the online marketing tactics used in digital marketing.

We get that...

And yes, there are different tactics you'll need to learn. But they all work together to create a foundation for your business: attracting prospects, nurturing relationships, and making offers your audience will appreciate and respond to.

Let's take a closer look at how that happens.




How Does Digital Marketing Work?




In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.

But digital marketing has replaced most traditional marketing tactics because it's designed to reach today's consumers.

As an example...

Think about the last important purchase you made. Perhaps you purchased a home, hired someone to fix your roof, or changed paper suppliers at your office.

Regardless of what it was, you probably began by searching the Internet to learn more about available solutions, who provided them, and what your best options were. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted, and the solutions, features, and pricing you researched.

Raise your hand if you have ever wondered about the purpose of a blog for your business. “I have a business website, and new leads can find me through my Facebook ad campaigns. Why do I even need a blog?” sounds familiar?

Before we answer that question, let’s take a look at some interesting facts.

According to Hubspot, businesses that blog regularly receive 55% more visitors AND 67% more inbound links than businesses that don’t have a blog at all.

purpose of a blogIn the last few years, content creation has become the most effective SEO (Search Engine Optimization) technique. The more content you publish around topics relevant to your customers, the better your odds of improving traffic from search and nabbing conversions.

If you’d like to know more about SEO, we explain it in more detail here.

Read more
www.micdigitals.com/blog

So coming back to that question – what is the purpose of a blog for your business?

Well, the numbers clearly say that Google loves it when businesses share high-quality content with their audience. And that love translates into higher organic search rankings.

When we sit down and talk to our clients about their marketing goals, one of the first things they mention is boosting their search rankings. They want to be visible. They want to be found online.

One of the quickest ways to be found by search engines is to have content on your website that they can index. According to a survey done by Hubspot, companies that regularly publish blog posts have 434% more indexed pages than websites that don’t publish content!

And what better way to get more indexed pages than adding carefully crafted blog posts to your site?

In addition to your website pages, your blog should be a key contributor to your content marketing strategy. Digital marketers, as well as businesses, have apparently realized that; according to a survey done by Content Marketing Institute, 94% of marketers and business owners are planning to invest in a content creation strategy this year.

Now that we know how significant a blog can be for your business, let’s talk about how exactly it can affect your brand.

The Purpose of a Blog and What It Does For Your Business
Blogging for businesses or projects, or business blogging as we call it, is the form of creating and publishing short-form content to get your business more online visibility.

purpose of a blog

To make your website a lead generating machine, you need people to actually see it.

The two most important ways people can discover you online are: 1) they type in your site’s URL, or 2) they find you through search engines.

Now, unless you are a big player in your industry like, say, Baskin Robbins or Nestlé, the odds of #1 happening to your brand are pretty unlikely.

That leaves you with #2.

As previously mentioned, when your website has more pages, you have better odds of ranking well in search engines.

Now consider this: every time you publish a blog post and, as a result, create a new web page, you create:

One more opportunity for your website to appear for the queries people are entering into search engines
One more opportunity for another website to link to your blog post, giving you more SEO juice
One more opportunity for someone to share that new post on social media platforms like Facebook, Instagram, Twitter, and LinkedIn
Do you see it? Blogging is one of the easiest and most economical ways to get your business found by the relevant audience so you can generate new leads.

Let’s talk about this in detail. Here are our top reasons why a blog should be an integral part of your marketing strategy.

Reasons Why Blogging Should Be Included in Your Marketing Strategy
1. It helps drive quality traffic to your website

As we mentioned before, one of the ways people find your website is by typing your name right into their browser.

purpose of a blog

For one second let’s forget that you are a small business, and people do find you by typing in your website URL. Even then, that’s an audience that already knows about you! You are already on their radar and that doesn’t help you get new traffic.

Another way to get your brand noticed by people is to a) generate traffic by placing loads of paid ads or b) buying an email list and blasting the innocent visitors with dozens of salesy emails every week. While the former is expensive and legal, the latter is also expensive and illegal (check out Controlling the Assault of Non-Solicited Pornography And Marketing Act, 2003.)

So how to drive traffic that doesn’t stop the second you run out of money?

Yes, blogging is the answer you’re looking for.

When you consistently post content on your blog, it indicates to Google and other search engines that your site is active and they should be checking it out more often to see your new content.

The following graph from Hubspot shows that traffic generation increases significantly once a website reaches 300+ indexed pages.

purpose of a blog

Wondering what the purpose of a blog is? Well, generating leads via higher search rankings sounds pretty good to us.


And in case it’s not obvious, adding blog content to your website is the only way to achieve that many indexed pages.

Also, when you write a particularly great blog post, people are bound to share it on social networks. This is the best kind of exposure you can get when trying to reach a new audience.

2. It helps convert that traffic into leads

So now that you have good traffic coming to your site – thanks to your blog, it’s time to convert it into leads.

And blog posts can help you do that too. All you have to do is add a call-to-action (CTA) button to every post you create. You can also use these CTAs to offer free eBooks, free trials, free webinars, etc., to people in exchange for their information just like the one you see below.

purpose of a blog

The key is to create a content asset for which people would be willing to exchange their information. It must be a high-quality piece of content that will genuinely help them. And a CTA button is how you will turn them into leads for your sales team.

It should be noted here that even though the purpose of a blog is not selling your product, it can still entice people to make the final buying decision.

3. It helps your business establish authority

One purpose of a blog that few business owners think about is to answer common questions their customers have.

Can you imagine how many more leads a salesperson could close if their target customers discovered blog content written by their sales team? Just imagine the impact of sending an informational blog post or article you created to explain or resolve things for a confused consumer?

This is pretty powerful stuff.

For instance, you wanted to start a fitness journey and was looking for a gym where you can enroll. If this is your first time going to a gym, you are obviously clueless on where to start. So, you Googled “gyms near me” and you were overwhelmed with the results. With tons of professional gym instructors and gym websites, who will you contact? Then you stumbled upon the blog of a professional gym instructor working in a local gym near you. The blog has several articles to help newbies like you to start. Will it affect your decision in choosing the gym to enroll to?

You see, if prospects find answers to their common queries via blog posts written by you or your business team, they’re much more likely to convert into paid customers because they already trust you; because you have helped them in the past – even before they made a decision to buy anything from you.

If you are consistently churning out content that’s useful and helpful for your target audience, it will help establish you as an authority in their eyes.

What a blog does NOT do

So you have done amazing research and spent hours creating the most detailed, helpful, and creative blog content. You hit the “publish” button. Now you are waiting for thousands of visitors to find your incredible blog post and come sashaying to your website.

Don’t do that.

There’s a lot more that goes into making a blog post popular (hint: promotion and SEO). A successful post is not only well-written, it’s engaging and encourages the audience to respond. Also, if you want people to share your content, you’ll have to do it yourself first; include your blog posts in your email and social media campaigns.

And even when you do everything right, it can take a couple of months to see the results of your efforts. As they say, the only place success comes before work is in the dictionary.

Now let’s talk about a couple of misconceptions people have about the purpose of a blog.

It does not sell: Even though a blog helps to inform and educate your audience about your product, it does not “sell” your product.

When people first come to your website, it’s highly unlikely that they will buy something from you. In fact, it usually takes a prospect seeing your content or brand multiple times before they make a decision. Often, this process takes several days or months. Take a look at the stats from an example company below.

purpose of a blogpurpose of a blog

Visitors have probably come to your site through one of your blog posts they found in the search engine results. First, they need to know if they can trust you.

If your blog post is full of “buy now” buttons, people will bounce and leave before you can say supercalifragilisticexpialidocious.

Digital Marketing Agency in Lagos

You know what? Scratch that. They will leave way before you can finish saying it.

Don’t use your blog content to sell; leave that to content written specifically for your sales funnel (sales copies/squeeze pages.) Again, the purpose of a blog is not to sell; it’s to inform your target audience about your product and services.

It’s not about quantity: Probably one of the biggest misconceptions people have about publishing blog posts is no matter the quality; more blog posts mean more traffic. Not true.

When it comes to a business blog, strategy and quality are much more important than quantity. A strategy will help you create content that revolves around the relevant topics for your audience.

Note: It is also important to figure out which social media platform will be most suitable for you to share content. For example, does your target audience prefer Facebook over Instagram? Do your research, and create and share your blog posts accordingly.

Also, the purpose of a blog is to appeal to your buyer persona. Do NOT think for a second that with more blog posts you can cast a wider net and catch the attention of a larger audience.

If you try to speak to different types of people, your blog content will be generic at best. If you’re trying to build authority in your niche – which we know you are – you should forget about the term “mass appeal”.

It will not help you become a blogging sensation: If we had a nickel for every business who told us they want their blog to be so successful and amazing that “people will keep coming for more” we’d be much (much!) richer.

At the risk of sounding “low vibe”, let us tell you something: people do not care about your blog.

People who read a company’s blog don’t do it for fun; they are simply looking for a solution to their problems! So if you’re thinking the purpose of a blog might be to establish your online presence as the next Forbes, think again.

But that’s okay. It truly is. Take a deep breath and read on.

How to get best results from a blog (that nobody reads)

Let’s say you are a new business who offers plumbing services. You create a website page that says “We offer best plumbing services in…”. The chances of that page appearing on page 1 of Google search results when someone searches plumbing services are zero.

As a new business, it’d be impossible for you to rank for “plumbing services”; search engine optimization is a tricky thing.

Writing blog content and articles gives you a vehicle for pursuing less competitive keywords. In fact, in the digital marketing world, the whole purpose of a blog is to help you rank for certain keywords. If you do keyword research to find less competitive search phrases that you can rank for and create well-optimized highly targeted blog content, you have the recipe for success.

The process is simple. Not easy, but really simple.

So here’s what your blog creation process should look like.

Identify the audience
Decide the tone of your content (casual and conversational vs. formal)
Decide the topics
Decide a schedule for publishing new blog posts (example, every Monday, Wednesday, and Friday)
See what your competitors are writing about (and what they missed)
Conclusion

Now you can understand the incredible impact a blog can have on the growth of your business. If you think it’d be overwhelming for you to create and write blog posts on a regular basis, you can always hire an agency to take care of it all for you.

But understand that nobody knows your business and your customers like you do. So even if you outsource the writing, make sure you’re involved in creating your content strategy.

Still wondering about the purpose of a blog? If you’d like some help regarding your blog content strategy, don’t shy away from dropping us a message. Our in-house nerds love what they do and they’d be happy to help start your business blog or improve it through SEO.

#Digital Marketing #Digital Marketing Agency In Lagos Nigeria

1. Blue Digital Nigeria– They are a reliable name in the Nigerian Digital marketing industry and focus on a result-driven strategy. Micdigitals assist businesses to grow by helping them generate more leads and conversions.

Services – They are dedicated to offering wide array of services covering the range of marketing process. Their services include Brand Strategy, Media Services, Content Production, Social Media Marketing, PPC Advertising, Digital Marketing Strategy, Mobile Marketing, Internet Marketing, Creative Development, Internet Marketing, Web Analytics, SEO and Customer Insights.

Brands – They have served the brands like Abbey Mortgage Bank Plc, Free Health Care Services, Diamond – Your Bank, Brickwall, Pualimama, Tonimas, Everyday Supermarket, Alsa petrolchemicals,

Location – 23 Karimu Ikotun ,Victoria Island, Lagos, Nigeria.

2. Anakle – Known for its expertise in the digital marketing world, Anakle has become one of the leading digital marketing agencies in Nigeria. Though product development is the core area of their expertise, they also provide other marketing services.

Services – Their services involves Digital Marketing, Digital Strategy, Media Planning and Buying, Content Marketing, UX Design + Technology, Social Media, ORM + Strategic Communications.

Brands – They have worked for the brands like Access, Coca Cola, P&G, Cussons, British Council, United Bank for Africa, First Bank, Etisalat, GT Bank, Adidas, glo, Interswitch, MTN, Airtel, Bournvita, Diamond, Emirates Holidays, Master Card, and House on the Rock.

Location – 14A, Adewale Kolawole Crescent Road, Lekki, Lagos.

3. Street Toolz – A digital marketing agency known for its African instincts. With its inception in the year 2011, Street Toolz focuses on user experience & engagement and not merely advertising. They believe in creating a valuable connection between the users and brands that are long-lasting.

Services – They deal with content and digital strategy.

Brands – They have worked for several names including British Council, PropertyMart,

Grand Cereals, Grenadines Homes, World Bank Group and much more.

Location – 37, Akin, Osiyemi Street, Off Allen Avenue, Ikeja Lagos.

4. Giga Lagos – Being the pioneers in the world of internet marketing, Giga Lagos has proven its expertise in the concerned field. They have worked with many brand names and are knowledgeable about the marketing strategies, which are the need of the time to cope with the internet-driven world.

Services – Be it Branding, content marketing, social media marketing, Search Engine Optimization, Digital PR, web development, digital marketing or creative advertising and campaigning, they will do it for you at best prices.

Brands – They have offered their valued services to many big names in the industry including theplushist.com.

Location – 70 Olonode Street, off Hughes Avenue, Alagomeji, Yaba, Lagos. Nigeria

5. Webcoupers – A Digital Marketing agency that is tech-savvy and is focused on generating a marketing strategy that is conversion driven.

Services – Digital Marketing, Product Innovation & Development, Creative Development, Social Media and ORM and Data Analytics are the range of marketing services Web Coupers deal with.

Brands – They have offered their services to many big names in the industry and work with dedication to growing their clientele.

Location – No 34, First Floor, McNeil Road, Off Commercial Avenue, Sabo, Yaba, Lagos

6. AdHang – One of the best Digital Marketing agencies in Nigeria that is devoted to offering high-quality services to Nigerian companies looking for visibility in Search Engines. If you want to reach millions of Nigerians online, that too easily, approach Adhang to take up your Digital Marketing project.

Learn more lessons are free
By Micdigtals
Digital Marketing Agency in Nigeria
https://www.micdigitals.com/free-online-class

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium.Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.

Learn all about it for free����

See more at www.micdigitals.com/blog

There’s no doubt that social media video is an important part of a successful, long-term content marketing strategy. After all, video content is what is driving the Internet today to a great extent. And it will continue to do so.

Look around, and you’ll find that more and more brands are using video to connect to their target audience and build a relationship with them. Which just wouldn’t have been possible with traditional content.

What makes video even more important for content marketers is its rising growth on social media. Video shares and views across various social platforms have only increased over the years.

social media video views

Social media users today are consuming video content more than before, especially on Facebook, Instagram, Twitter and of course YouTube. Which means that the demand for social media video content is ever increasing, even though it is still at a budding stage.

The Rise of Social Media Video & What It Means for Businesses
No matter what size your business is or what niche you are in, if you haven’t taken social media video seriously, it’s about time you do. Because if you’re not leveraging social media video marketing to grow your business, you are clearly leaving money on the table.

Go ask any avid Facebook or Instagram user about the importance of video, and he/she would agree that it is an integral part of their online social networking lifestyle. Given the growth of social media video, it shouldn’t come as a surprise that many businesses today are experimenting with branded video content.

If you were unaware of the fast growth of social media video, then you should take a serious look at the numbers, which continue to rise day in and day out.

93% of videos on Twitter are accessed on the go, from mobile devices.
Views for branded video content on YouTube have almost doubled over the last 3 years.
Facebook has seen a huge 258% increase in branded video views from 2016 to 2017.
When compared to a photo tweet, a video tweet has 6x higher chance of getting retweeted.
Facebook Live videos receive 10x more comments than a regular video.
social media video shares

Video content is in demand on social media networks primarily because its ability to connect to Generation Y and Millennials (18 – 33 years). From a business point of view, social media video content can help brands connect with this young and growing audience on an emotional level. Which can in turn help them convert more social media users into buyers.

According to a study conducted by Web Marketing Video Council, a staggering 60% of brands are actively using social media video today. So there is every chance that your competitors are already leveraging social media video to promote their products, grow their brand, and drive traffic to their business site. So why not you?

When compared to regular marketing content, video definitely has an edge. It is much more memorable and people find it easier to engage with it. It’s a win-win situation.

Now, the beauty of social media video is, it only works for those who care to create attention grabbing content. The sort that makes your audience stop scrolling, sit up and take notice.

This means poor content and unethical marketers are out of your way. In order to succeed, all you need to do is put in real effort to produce and market the best video content — without worrying too much about the competition.

In fact, when done right, your social media video content can actually act like a funnel that helps you win more business by letting you:

Catch the attention of your target audience
Connect with them using valuable content
Pitch them a relevant offer by the end
Convert them into a lead or sale
customer journey

Having said that, let’s now look into a few social media video marketing tips that can help you grow your small business.

7 Social Media Video Marketing Tips
Tip #1: Upload Native Video Content
Facebook is a great place to share videos and engage with your target audience. However, when doing so, try to upload and share native videos on Facebook instead of posting direct YouTube links. Why? Because it has been found that native videos perform 10x better on Facebook when compared to YouTube links.

In an extensive study conducted by Quintly, where they analyzed 167,000 FB profiles and 6 million posts, it was discovered that Facebook native videos received 478% more shares and 110% more interactions.

video shares

This clearly indicates the fact that Facebook is prioritizing native videos uploaded to its platform over external video links from sites such as YouTube.

There could be two possible reasons why native videos are performing better:

Native videos begin to play automatically as you scroll down your feed, while YouTube videos need to be manually played.
Native videos play inside Facebook’s environment, while YouTube videos play on an external page causing users to leave the Facebook platform in order to watch the video.
Both of these factors play a huge role in improving the experience for a regular Facebook user. Which makes native videos valuable not only to users, but also to Facebook.

Tip #2: Share Short, Value-Oriented Videos
Want more engagement from your social media video? Then try creating short, useful videos. When done right, these videos can help your brand attract the right kind of attention, spread brand awareness and even improve your organic reach. We produce short video marketing tips for our users.

Is short form social media video being used widely? Of course. Just look around you’ll find a range of video formats being produce and shared on various social media platforms. Right from those 60 second videos on Instagram to the informative 2 minute videos on Facebook. Short videos are popular because they work.

According to a research done by Hubspot, here the most recommended time frames for social media video to get the best results:

Instagram videos: 26 seconds
Twitter videos: 45 seconds
Facebook videos: 1 minute
YouTube videos: 2 minutes
Now, the question is, what makes short videos tick? While there are a number of reasons as to why short videos are popular, one of the most obvious ones is the fact that they are “bite sized” or easy to “snack”. They don’t consume much of your time and deliver or over-deliver on their promise right away.

Successful social media content revolves around instant gratification, because that’s what the users are demanding. Social media users today want to…

Consume content without wasting much time
Keep track of the latest happenings around them
Be informed on trending topics of their interest
Get entertained there and then before moving on
Short videos are perfect for people who are looking for useful information but are too busy to spend a lot of time on it. They want to consume it on the move, while they are on their mobile devices. No wonder 80% of the social media content is being consumed via mobile devices.

One of the most effective ways to leverage the power of short social media video content is to focus on creating instructional or how-to videos that shed light on the workings of your product or help viewers understand how you have the solution to their problem.

A good example of this strategy would be the Instagram videos produced by popular ice cream brand Ben & Jerry’s. They have successfully managed to use short and to the point recipe videos involving their own products. Each video touches a pain point of their target users and doesn’t last more than 30 seconds.

This simple yet effective approach to social media video has helped Ben & Jerry’s:

Keep the viewer engaged and have them come back for more.
Build a stronger relationship with their existing fans.
Increase social shares and add more followers to their Instagram account.
The bottom line is: creating and sharing original video content can be less intimidating, more fun and even more productive when you focus on taking the shorter route.

Tip #3: Make the First 10 Seconds Count
According to a consumer study done by Microsoft, it was found that the human attention span has dwindled to 8 seconds from 12 seconds back in the year 2000. Which is lesser than the attention span of a goldfish.

average attention span

The point is, you need to do whatever you can to grab the attention of your viewer within the first 10 seconds (or less) of your video.

When you are designing the content of your video, keep in mind that a certain section of your audience may leave abruptly in the first few seconds. Which is why you need to write a script that makes them want to stay till the end.

In a research conducted by Vidyard, it was found that you tend to lose most of your audience within the first 30 seconds or less. So your job is to give your audience something that they can hold on to. The opening of your video should grab the attention of your viewers so that you are able to bring out the real potential of your video.

Whether you show something highly interesting in the beginning or deliver immense value right away, it’s your choice. The idea is to stop social media users in their tracks and keep them interested.

If you are not able to capture the attention of your viewers in the first 10 seconds, you can easily lose a ton of viewers as they scroll down their feed, looking for another video. If your video fails to engage your audience right away, chances are that one third of viewers may slip away.

Also, do not forget to add subtitles in your videos. You see, almost 85% of the videos that are being autoplayed on social media are viewed without sound. This is understandable given that most users check their socials in public, they obviously wouldn’t want to draw attention to what they are watching. So, be sure the subtitles in your social media videos are readable.

Tip #4: Focus on Telling a Story
People have always been averse to hard selling. It doesn’t matter what product is being sold, we generally don’t like to get bombarded with cold calls or see television ads that are irrelevant. The fact of the matter is, hard selling is not as effective as it used to be.

Things are changing, people are changing. Today, it’s all about who can tell the best story and engage their audience. That’s right, storytelling has turned into a new and powerful sales pitch that is getting real world results. And video is helping us tell better stories.

social media storytelling

When you’re indulging in social media video marketing, the rules remain the same. You need to give immense value and make sure your video content is filling a need. Storytelling helps you do that. It lets you connect with your target audience.

In order to truly make your audience feel your video content and take action that you want them to take, you need to produce psychological mood swings that brings out their emotions. And make them take action.

Here are three basic steps that you can take to implement storytelling via social media video:

Introduce the right kind of characters to create a bond or a connection with the viewer
Add an angle that helps you grab and keep the attention of the viewer
Have a resolution to help viewers understand what you want to convey with the story
When you focus on storytelling the right way, you add value to your social media video content. Which in turn helps you create a strong brand that your audience can relate to. It also delivers a proper message that not only gives them clarity but also strike their emotional chord.

The idea is to create social media video content that showcases your brand in a positive light. Your brand has a personality, which you can bring out using storytelling.

Tip #5: Add a Call to Action
When you’re marketing on social media, it’s important to have the right strategy. Social media video may not be the only weapon in your social media marketing arsenal, but it is definitely a major one. Which means you need to put in serious effort into creating video content that is not only worth watching but also worth sharing.

However, in order to get a good ROI from your social media video marketing efforts, you need to have a strong and clear call to action embedded in it. Because if you are not encouraging your audience to act, then what’s the use of creating social media video content for your brand?

In order to create an effective call to action, you need to first identify the objective or goal that you are trying to achieve. Once you are clear on it, it will be easier for you to get people to take action.

For example, if your end goal is to gather more leads and convert them in the back end, then you should:

Create social media video content that leads people towards giving your contact information
Have a call to action that clearly explains the benefit of providing their email address or phone number.
If you’re creating social media video content for Facebook, then you’ll find it easier to add a proper call-to-action within your videos. Facebook knows the importance of having a CTA and it supports businesses that want to get their target audience to take action.

The whole process of adding a CTA to your Facebook page has been simplified. As soon as you add your video to Facebook you’ll have an option to add a call to action.

Facebook call to action

Facebook offers you a number of CTA options such as…

Learn More
Sign Up Now
Book Now
Shop Now
If you want your target users to view more of your videos on your website, you can direct them using the “Watch More” call-to-action link.

Tip #6: Leverage Your Current Assets
If making social media video looks daunting to you, then please understand that you can always get started with what you already have. In other words, you can use your current assets that can be converted into interesting social media video content. Or you can always employ the help of a social media marketing agency like ours to point you in the right direction.

Here are some ideas to get you started:

Tap Into Your FAQ Page
When you’re creating social media video, you want to ensure that your content touches the important points or answers burning questions. What better way to find topic ideas than your own FAQ page? Customer queries can prove to be a great starting point. They are a proven goldmine of ideas.

Initially, you may want to pick one question and then see if you can create a short social media video around it. There are three reasons as to why you should leverage the FAQ section of your site:

a) Since you are choosing your topics based on questions that your audience already has or is searching for, your video content can easily attract the attention of the right users.

b) You are basically proving to your audience that you know their needs and their queries. You’re telling them that you can help them. This not only makes your social media video content worthy, but also helps you establish real credibility in their eyes.

c) When you’re working with a single question as a topic for your social media video, you are making things easy for your audience. Because they know what to expect. And it’s easier for you; one topic, one solution. This ensures that more people watch your video till the end and take action on what you teach.

Use Behind the Scenes Footage
The Internet has become huge and continues to grow day in and day out. Gone are the days when consumers had no choice. Today, they have more choice than they can handle. It doesn’t matter what kind of market you are in or the type of products you sell, you will always find that your potential customers are picky in their approach.

Social media video is a great opportunity for you to showcase your personality and create a strong connection with your target audience. It lets them see the human side of your brand, which can improve the trust factor. Every brand has something to stand for, and so does yours. Go ahead and show people what your brand stands for and who you really are.

By building and nurturing this personal connection, you create a level of transparency that is hard to beat. So whether you are taking people behind the scenes with your social media video or helping them learn something new with your team, make sure your personality shines through it.

Tip #7: Stream Events Via Facebook Live
One of the reasons why videos work so well on Facebook is because you don’t have to leave the site to view them. With the launch of the Facebook Live feature by Facebook, the same can be done with live videos. You can stream live events to your Facebook followers and engage with them.

If you want to get the most out of your event live streaming, it’s important that you maximize your marketing efforts in the following three stages:

Pre-Event

When you’re putting in real effort to stream your live event on Facebook, it’s crucial that you begin promoting it in advance. Why? Because it gives your target audience an opportunity to prepare for it and get online when it is actually happening. Also, by providing enough “teaser” information at this stage, you can easily build anticipation and curiosity in your followers by adding a countdown to your Facebook Live date. Need help setting up Facebook ads to promote your event? We offer these services in our Facebook advertising package.

In order to make sure everything goes great, you can even conduct a mock broadcast for your audience. This also ensures you catch any glitches beforehand and lets your followers know what they can expect. For example, you can test and see if your audience can hear you you clearly.

Last but not the least, you can avoid some common mistakes when engaging with your viewers via the live broadcast by simply having the necessary social media guidelines ready.

Real-Time Broadcast

When it is time for the actual real-time broadcast, you should ensure that your audience derives full value from the event you are conducting.

Make sure that your audience isn’t left in the dark about the whole event. It is important to have a clear description for your live video that provides the needed details.

As you start streaming your live event, give your audience a sound introduction to begin engaging with your viewers. They should know exactly who you are and what you expect to deliver. Try to make the live event broadcast as value-packed as possible.

Don’t forget to add a strong call-to-action at the end of the broadcast in order to convert your viewers. The CTA could be as simple as asking them to follow your page on Facebook if they aren’t already following. Or it could be an invitation to sign up for your email list. Regardless of what the CTA is, keep it relevant to the topic of the event.

Post-Event

Once you’re done with the event, go ahead and promote the content of your Facebook Live video. Because there might be interested people who were unable to catch up with the live event.

Giving access to a recorded version of the stream can prove to be really valuable to anyone who wants to watch it on demand.

Video in Social Media
So if you weren’t already incorporating social media video into your digital marketing campaign, now you know that you should. And you also have the tools to get you started. If you’re more of a hands off kind of person that doesn’t like to get too technical, then consider hiring a social media management agency to help you create and promote your video content. We’d be happy to help you grow your social media following using video. Just contact us to set up a brief meeting.

Still have questions about social media video marketing? Drop it in the comments below, and one of our social media experts will answer you.

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Encourage teamwork
The best kind of companies are those where everyone works together cohesively. Encouraging and promoting teamwork boosts productivity because it makes employees feel less isolated and helps them to feel more engaged with their tasks. You can do this by regularly holding team-building exercises and opportunities for your team members to bond and get to know one another. Think about this when hiring new staff by considering how they will fit into the team and the workplace culture. Even if someone is experienced in a role, it doesn’t necessarily mean that they will work well with the rest of your employees.
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What Should Be The Duration Of Ejaculation?

The name ‘ejaculation’ is coined to the situation when the male ejaculates in less than two minutes during sexual intercourse. There are two types of premature ejaculation:
Primary Or Lifelong Ejaculation: This type is mostly connected to the teenager stage, and it will be hard to define the treatment. Usually, the causes are deeply psychological, such as completing the ejaculation fast to avoid being caught.
Secondary Or Acquired Ejaculation: This happens in the later stages of life and the main causes triggering this ailment are mainly psychological factors such as relationship issues or stress. When it comes to physical causes, the ailments contributing to PE may be high blood pressure or diabetes.

Causes Of Premature Ejaculation

The real causes of this ailment have not been completely found out. However, the factors have been worked upon. Three decades ago, it was thought that the primary contributing factor was psychological factors, but now science has advanced for a perfect interplay between the mentioned factor and various biological factors.
1. Negative Feelings
The primary cause thought was an ‘unpleasant first sexual encounter.’ In this case, the negative feelings start to emerge during the pre-intimacy. These symptoms take time to cure. The result – the male hurries to a climax, and after ejaculation, he experiences a feeling of guilt. This kind of ailment can also happen when you are having multiple sex partners or in a new relationship. However, as time passes, men learn how to modify their ejaculation.
2. Erectile Dysfunction
Kindly note, premature ejaculation might also be linked to erectile dysfunction, because the anxiety to maintain the performance may lead to outburst in a hurry. The other factors are doubts over sexual performance.
3. Hormonal Imbalance
The other factors that make a mark in the ailment are thyroid issues, imbalances of hormones, lack of some neurotransmitters (positive brain chemicals), etc. Well, you would have a brainwave regarding this ailment and the next reasons as you know will be mainly a damaged nervous system as well as withdrawal effects or side effects of medications.

Premature Ejaculation Symptoms

The main symptom is the duration of ejaculation (comes early), which can put both the partners in a topsy-turvy mood. The symptoms may not turn harmful. However, you can face turbulence in your personal life. Usually, the ailment will not harm the body, but you can face marital problems and the worse case – psychological and physical problems. Also, the partners may have to go for fertility treatment.

Diagnosis
Any doctor will love to take a patient. However, he/she will ask you to undergo a complete physical examination. The doctor will also want to have a conversation with your life partner. As with all simple ailments, time may be required to get rid of this problem.

Home Remedies for Premature Ejaculation Treatment

Onion seed
Step 1: Clean the external leaf tops, and take off the green parts, which have begun to decay.
Step 2: The outer surface has to be peeled off, and you get the fresh, crisp onion.
Step 3: You can either cut them into pieces to be used in recipes or used as dishes.

*Alternate Method*
Step 1: Crush the seeds and take five teaspoons of water.
Step 2: Let the powder soak in water for three hours.
Step 3: Before having food, take the mixture to prevent premature ejaculation.

Feel Free To Ask Question.

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WHO CAN APPLY

Any Nigerian above the age of 18
Applicant must be a contributor to the National Housing Fund for a minimum period of six months.
Applicant must have satisfactory evidence of regular flow of income to guarantee loan repayment.

PURPOSE

The loan shall be for the purpose of building, purchasing, or renovating a residential accommodation
No loan shall be for refinancing

HOW TO APPLY

Applicant is to apply through a duly licensed and accredited mortgage loan originator (MLO) of his/her choice and not directly to Federal Mortgage Bank of Nigeria (FMBN).
The MLO of the applicant’s choice must be accredited by FMBN to access the NHF facility. Application forms for NHF loans are obtainable from the MLO

SECURITY FOR THE LOAN

The property for which the loan is sought shall serve as security for the loan.
The property shall conform with the existing planning laws and regulations (approved building plan).
The property shall possess sufficient value to recover the loan.
A mortgage property shall be insured against hazards
The loan shall be secured by first legal mortgage of the property between the applicant and the mortgage loan originator and assigned to FMBN.

REQUIREMENTS FOR ACCESSING AN NHF LOAN

Open a savings account with a registered PMB
Contribution to the fund for at least six months prior to application.
Have satisfactory evidence of regular flow of income to guarantee the loan.
Submit photocopies of valid title documents (e.g. C of O).
Approved survey/site plans
Approved building plans
Priced Bill of Quantities where applicable
Valuation report prepared by a firm of registered surveyors and valuers where applicable
Three years tax clearance certificate
Letter of consent to mortgage to your chosen PMB
Completed prescribed mortgage loan application form
Evidence of NHF participation
Copy of pay slips for the previous three months
Equity contribution of personal stake of 30 percent, 20 percent or 10 percent depending on the loan amount applied for loans of N15 million, N10 million and N5 million respectively
Offer letter/Acceptance and Allocation letter (in case of government projects)
In case of registered self-employed applicant, a copy of Articles and Memorandum of Association and a copy of Certificate of Incorporation as evidence of employment status must be submitted.

HOW MUCH TO APPLY FOR

A borrower is entitled to a maximum loan of fifteen million naira (N15, 000,000.00) or as determined by the Bank.
No individual should be given a loan in excess of 90% of the cost or value of the property to be mortgaged.
Equity contribution based on the new loan amounts is as follows:
N15,000,000.00 – 30%
N10,000,000.00 – 20%
N5,000,000.00 – 10%

INTEREST RATE

Interest rate shall be as prescribed by the National Housing Fund Act which is not more than 6% p.a.