₦airaland Forum

LagosFirstSon:
Tinubu is now using his newspaper company "The Nation" to mock Buhari and the north, calling them flop.

Ok, the north will reply Tinubu soonest

It is an Op-ed

PEAK MILK LAUNCHES NATIONAL BREAKFAST WEEK AND WORLD MILK DAY CAMPAIGN FOR 2023

Lagos, Nigeria - Peak Milk, the leading dairy brand in Nigeria, is thrilled to announce the highly anticipated launch of its National Breakfast Week and World Milk Day Campaign for 2023. With a strong commitment to promoting healthy lifestyles and emphasizing the importance of milk consumption, Peak Milk aims to directly engage with consumers across the country through impactful executions during this campaign.

World Milk Day, a global celebration, provides an exceptional platform to highlight the significance of dairy and raise awareness about its role in healthy diets, responsible food production, and supporting livelihoods and communities.
To emphasize this significance and show its commitment to the development of the local dairy sector in Nigeria, it is noteworthy that FrieslandCampina WAMCO, the makers of Peak Milk, pioneered its backward integration in 1984 through the establishment of a dairy farm located in Vom, Plateau State. Since then, FrieslandCampina WAMCO has integrated all learnings and consistently progressed into a more sustainable dairy value chain model which was launched in 2010. Through the Dairy Development initiative, local farmers are supported in the production of milk (yield per cow improvement), improving milk quality and hygiene, feeding, breeding and farm management. The locally sourced milk from these farmers is collected through its 29 Milk Collection Centres (MCC) in the different farmer communities, then transported to the world-class FrieslandCampina WAMCO plant in Lagos where it is processed into nutritious products for the Nigerian populace.

This year, Peak Milk aims to celebrate National Breakfast Week and World Milk Day with a campaign themed "Complete Your Breakfast with Peak". This campaign underscores the importance of incorporating Peak milk into breakfast routines across Nigerian households.

Mrs. Omolara Banjoko, Marketing Manager of Peak Milk, stated, "Skipping breakfast or having an incomplete breakfast can significantly impact one's well-being. An incomplete breakfast is one that lacks the required nutrients to start the day right and unfortunately, many Nigerians are guilty of this oversight. As Nigeria's leading dairy brand, it is our responsibility to educate consumers about the significance of breakfast consumption, and not just any breakfast, but one with all the key nutrients - a Peak protein breakfast. By advocating for a complete breakfast, we aim to promote a healthier lifestyle and enhance the overall well-being of Nigerians."

During the National Breakfast Week and World Milk Day Campaign, Peak Milk will roll out a series of engaging initiatives, including interactive social media campaigns, informative content, and special offers.

Peak Milk invites all Nigerians to join in celebrating National Breakfast Week and World Milk Day, as they aim to inspire healthier mornings, one complete breakfast at a time.

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Three Crowns Milk Celebrates World Milk Day 2023 with Focus on Sustainable Dairy and Community Engagement.

Three Crowns Milk, a foremost brand from the stable of FrieslandCampina WAMCO, is gearing up to celebrate World Milk Day on June 1 in a unique way. The brand is set to highlight the importance of sustainable dairy practices and their positive impact on consumers and the environment. As a leading player in the Nigerian dairy sector, Three Crowns Milk aims to raise awareness about sustainable dairy while engaging with communities and promoting healthy breakfast meals.

World Milk Day, established by the Food and Agriculture Organization of the United Nations (FAO), is an international celebration that showcases the goodness of dairy to consumers around the globe. This year, the global theme is "Sustainable Dairy," emphasizing the industry's commitment to reducing its environmental footprint while providing nutritious food and sustainable livelihoods.

Commenting on the initiative, Chioma Otisi Igwe, Marketing Manager, Three Crowns Milk said: “We recognize the significance of sustainable dairy practices and their benefits for consumers and the environment, and World Milk Day provides us with a platform to showcase the positive impact of sustainable dairy and raise awareness among consumers about the importance of making conscious choices.”

According to Igwe, “It also aligns with our vision of building a sustainable dairy value chain and contributing to the well-being of communities. Through our various initiatives and collaborations, we have made significant strides in empowering dairy farmers, improving livelihoods, and promoting eco-efficient practices, and we are proud to be part of a global movement that emphasizes the role of dairy in providing nutritious food while minimizing our environmental footprint.”

On World Milk Day (June 1), FrieslandCampina WAMCO will emphasize its role in serving healthy breakfast meals with Three Crowns Milk and conducting health checks for 5,000 consumers in Osogbo and Kano. This initiative aims to highlight the brand's commitment to promoting nutrition and well-being in the communities it serves.

FrieslandCampina WAMCO firmly believes that building a sustainable dairy value chain requires strong cooperation among key stakeholders, including the public sector, private sector, knowledge centers, and non-governmental organizations.
According to Chris Wulff- Caesar, Marketing Director, Sub Saharan Africa Cluster, “Over the years, the company has fostered partnerships with notable organizations such as the Federal Ministry of Agriculture and Rural Development, Central Bank of Nigeria, and the Dutch Government (FDOV), among others, to develop a sustainable and integrated dairy sector model. With a remarkable investment of over 21 billion in the Nigerian dairy sector, FrieslandCampina WAMCO and its partners have achieved significant milestones. These include improving the livelihood of over 12,000 smallholder dairy farmers and pastoralists by integrating them into WAMCO's fresh milk supply chain, ensuring year-round market access. Furthermore, the volume of fresh milk collected daily from dairy communities has increased to an average of 40,000 liters during peak periods, empowering dairy farmers and improving their income and livelihoods”.
Furthermore, FrieslandCampina WAMCO's sustainability efforts extend beyond economic impact. The company has also supported farmers to achieve premium fresh milk quality levels, reduced its environmental footprint through eco-efficient practices such as solar-powered boreholes, and contributed to the Sustainable Development Goals (SDGs) by providing access to clean water for both people and livestock.

As the first manufacturing company to source raw milk locally for manufacturing, FrieslandCampina WAMCO takes pride in its contribution to the Nigerian dairy sector. Through its Dairy Development initiative, the company has helped thousands of Nigerian farmers increase milk production, improve milk quality, and gain access to the market. With the volumes expected to grow significantly in the coming years, FrieslandCampina WAMCO remains committed to strengthening its investment in the Nigerian dairy sector.

The Dairy Development model of FrieslandCampina WAMCO has proven effective in developing a local and sustainable dairy chain. By collaborating with pastoralists, smallholder dairy farmers, and commercial farms, and with support from partners such as IFDC-2SCALE, Bles Dairies, and Wageningen University, the company focuses on enhancing milk production, quality, hygiene, feeding, breeding, and farm management.

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This nigga didn't come to play.

He said it, he is doing it.

And he has kuku said if you like protest from now till next year.

Wahala wahala

Ofemannnu:
Reconciliation.Good.

Hopefully, it leads to availability