₦airaland Forum

[quote author=Nuzo']Like I said before, its ok to believe its just a marketing strategy. I don't believe.

[size=23pt]Of course, coca cola spends lots of money on adverts and innovations but not even a quater of what pepsi spends yet it keeps dwarfing pepsi in patronage except in USA where bonanza, huge endorsements and expensive adverts has made pepsi measure up.
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And no sir, coca cola doesn't taste better than any other cola products cos 'loyalty'. Its actually cos of the recipe.
If blind men could know the difference in taste, who I'm I then?
If you think otherwise, pls carry out a research in the comfort of your kitchen to confirm. Pour out coca cola and pepsi out in different glasses, mix the glasses up and drink.

As for the KFC 11 secret herbs, I've been opportuned have a friend whose restuarant has become so busy cos of the secret spices he uses. There are expensive tho. [/quote]What are you talking about? PepsiCo spends more? Are you kidding me? read this:

Pepsi needs to play catch-up in marketing. Its ad spending on beverages has trailed Coca-Cola in both absolute terms and as a percentage of sales for years. In each of the past three years, Coca-Cola spent close to $3 billion on advertising, while PepsiCo spent less than $2 billion promoting its beverage brands.

As a percentage of sales, Coca-Cola spent 8% on marketing in 2010, while PepsiCo spent just 3% on its beverage brands, according to analysis from Jefferies & Co.

Analysts across-the-board are calling for the snack-and-beverage giant to increase its ad spending in 2012 by $400 million to $500 million. Much of the additional investment is expected to focus on North American beverages, though some snack brands could also benefit. Significant cost-cutting to fund the investment -- including layoffs -- is likely.

http://adage.com/article/news/pepsi-pours-fortune-marketing-drinks-indulgent-snacks/232405/

[quote author=gbawẹ́e]Bola Tinubu's son, AHMED just concluded his orientation at the Oyo Orientation camp with the Batch B corp members. All through his stay in the camp, he slept in the State Co-ordinator's room, was exempted from almost all the activities and also was also allowed to bring his Benz G-WAGON to the camp.

Reminds me of George Orwell's Animal Farm "ALL ANIMALS ARE EQUAL BUT SOME ANIMALS ARE MORE EQUAL THAN THE OTHERS"[/quote]Una dey see progressives so?

yetseyi: hmm, ajumobi's daughter wz given state award in OYO state, well d CDS grp (technocrats) wz also given a brand new hummer bus courtesy ajumobi seems she wz a member nd heared she built some computer lab some wia. we knw wia d moni came frm anyway. I jst felt d award shd hav gone 2 sum1 else

The same ACN Ajimobi wey dey form progressive, abi?

[quote author=sage_]I thought so as well. But ain't no room such distraction. Like a true and great player, my eyes are always on the ball.[/quote]And the prize

How not to serve? Share your allowee with your ZI. It is so not difficult. Many graduates do this year in year out. You don't have to be close to Mr President.

[quote author=sage_]God go bless your hustle. May you shine forever.[/quote]AMEN.
Now, get in there. Forget about Afam. He also wants the girl. I know things on this Nairaland, trust me. Heheheh

Billyonaire: Never knew Nigerians were Judges in African countries. We are giants indeed.

Why are the 21-25 age bracketiers surprise at these. Justice system has always been on the cash and carry mechanism, there is no justice in the world in the true sense of the word.

Since, bro. Remember E Ayoola was their Chief Justice in the '80s?

^^Nothing do you, bro. Go for it! I actually wanted Seun in there, though. Seun deserves a babe like her.
The babe no bad

They serve for 3 weeks (camp) and that's it! And, they often don't stay there. They normally stay at State (Governor) Houses for the 3-week thang.

ziky2010: If what u are saying is true,then dat is a very bad example.There shld be no preferential treatment irrespective of who u are.dats inequality at d highest level

Are you sure you are a Nigerian? Talking about inequality?

About innovation at Coca-Cola:
http://www.coca-colacompany.com/stories/10-questions-with-david-butler

http://www.coca-colacompany.com/stories/entrepreneurship-for-rural-women-brought-to-you-by-coca-cola

http://www.coca-colacompany.com/stories/the-next-big-thing-how-cokes-venturing-emerging-brands-unit-stays-a-step-ahead-of-tomorrows-thirsts



Don't let us derail this thread, abeg. This is about Mr Biggs

I decided to dig deep because of your insistence.


From Coca Cola website:

About nutritional information:

How much caffeine is contained in _______?

For many of our brands, the nutritional information varies from one country to another. For products in the U.S., you can review nutritional information on our website. For products in other countries, please send us an email and we will reply with the requested information.

^^If the nutritional information defers from country to country, how then can the recipes remain the same? You tell me.


As for advertising expenses, read this:

As for expenditures, we expense production costs of print, radio, internet and television advertisements as of the first date the advertisements take place. The following amounts reflect the total worldwide amounts spent on print, radio, internet, and television advertising. Advertising expenses included in selling, administrative and general expenses were approximately:

2006: $2.6 billion
2005: $2.5 billion
2004: $2.2 billion
2003: $1.8 billion
2002: $1.7 billion
2001: $2.0 billion
2000: $1.7 billion
1999: $1.7 billion
1998: $1.6 billion
1997: $1.6 billion
1996: $1.4 billion
1995: $1.3 billion
1994: $1.1 billion
1993: $1.0 billion

http://www.coca-colacompany.com/contact-us/faqs


Okay now?

[quote author=Nuzo']Well, I don't work with coca cola....so I can't authoritatively confirm that story. However, the "super story" is well documented from reliable and known sources. [size=16pt]It also tends to corroborate with the fact that no cola making company has been able to come up with anything near coca cola taste, even pepsi....hence the staying power. Even without much advert and innovation.
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The story has it that the 2 people are mandated to pass it down to one of their trusted confidant as they retire. So, its not like only 2 people know the secret from day one.

As gullible as it may sound, I choose to believe this story. I however respect the views of those who don't.[/quote]It is a marketing thing, my brother. BTW, Coca Cola invests heavily on innovation and advertising.


And, the only reason why you think Coca Cola tastes better is because the company enjoys your 'loyalty'. One of the things branding, advertising and innovation are meant to achieve.

Physical security of the secret recipe

After Dr. John S. Pemberton invented Coca-Cola in 1886, the formula was kept a close secret, only shared with a small group and not written down. In 1891, Asa Candler became the sole proprietor of Coca-Cola after purchasing the rights to the business. Then, in 1919, Ernest Woodruff and a group of investors purchased the Company from Candler and his family. To finance the purchase Woodruff arranged a loan and as collateral he provided documentation of the formula by asking Candler's son to commit the formula to paper. This was placed in a vault in the Guaranty Bank in New York until the loan was repaid in 1925. At that point, Woodruff reclaimed the secret formula and returned it to Atlanta and placed it in the Trust Company Bank, now SunTrust Bank, where it remained through 2011.[27] On December 8, 2011, the Coca-Cola Company moved the secret formula to a purpose built vault in a permanent interactive exhibit at the World of Coca-Cola in Atlanta.[28]

http://en.wikipedia.org/wiki/Coca-Cola_formula

^^I can count at least 10 people already. And, that's just for the US. A marketing ploy, I repeat. You can also read Snopes article: "Have a Cloak and a Smile"http://www.snopes.com/cokelore/formula.asp


KFC likes to use similar marketing ploy, the so-called 11 secret herbs

Amaechi epitomizes stupidity

texaco1: i was about to write the same thing too ,and are these 2 people the only one moving from one coca cola plant to another all over the world to produce ?coca cola has over 200 plants how can only 2 people know the recipe ?
nairaland get super stories oooo

Abrantie: Of course she is hot, what do you expect? Much respect to my sisters.

shymexx: Honestly, I don't know. we have different body anatomy, organs and almost everything else - apart from appearance and belonging to the same branch of homininae.

Maybe, we as black people need to start focusing on what makes us unique and stop attaching ourselves to everyone...and trying to be what we're not.

Exactly my point

shymexx: Also, I honestly don't think all humanoids have the same origin. Yes, Africans are the oldest. However, I think the Indo-Europeans originated from somewhere in Indo-China. And they might have mixed with Africans who migrated out of Africa into the other continents during the ice age. But I don't think we've the same ancestry.

Saying we've the same ancestry is like saying Tigers and Cheetahs also have the same ancestry. That's just my personally opinion due to our obvious differences.

Don't mind him.
what I said: only black people like to say this.

Even if it's true, whiteys don't want to believe it. Some of them hate Darwin because of this.

I didn't even say he's wrong. He got it all wrong and went gung ho about it.

Van snickers: My bad.

Sums you up

Van snickers: Don't be a fool. The earliest human fossils were found in Africa, every non-ignorant person knows this. Are you one of those morons that believe everything came into being in six days?

Silly you!

It is just a marketing ploy by Coca Cola guys.

[quote author=Nuzo']How sir?[/quote]Because it is not true, Sir. I mean the Coca Cola story. Ask yourself: are these 2 people immortal? Do these 2 people have emeritus status at Coca Cola? I mean are they employees of Coca Cola for life? They kept the secrets to the recipe 100 years ago and in this 21st century, they are still the custodians of the recipes in question, while still working at Coca Cola?



This is super story jare.

Gboliwe: it appears the link is faulty. Do well to check it

Nope. Not faulty. Check again

Van snickers: Don't let this put inferior thoughts in your mind. [size=20pt]All races started from Africa.[/size] Realize that these animals don't determine your greatness. No need to feel sad my brother.

Only black people like to say this. Why? Answer: The same inferior thoughts you wanted to dispel

Mods, this is NL-worthy
http://www.punchng.com/news/fresh-trouble-for-buhari-tinubus-party/



**runs away . . . Eko Ile's vexed**

[quote author=Nuzo']He's right about that business theory. Mistake he made was that he didn't explain how it works. I mean how companies and product like coca-cola have refused to die off.

New ideas and innovations are constantly introduced within the period of growth andd maturity. Rebranding.

And lucky for coca cola that [size=16pt]only 2 people know[/size] the recipe for main ingredients used in making coca-cola drink. Otherwise, coca cola wouldve have gone down.

Coca cola consumers have no choice.[/quote]A well-packaged lie!

Same thing will soon happen to GLO.
A poorly-run company

blink182: Are ibadan people so uneducated they couldn't recognise an octopus.

You are so uneducated you couldn't recognize a squid.

Hmmm. . .
And, a nurse had to die (read 'taken out') because of this baby. Life is so unfair.


MI6/Scotland Yard, well done oo.


Only if there is any justice in the world . . .

And, calling a woman, a mother, Naija's First Lady names is so so soooooo wrong. This is the 21st century for heaven's sake. Respect women, prof.

[size=23pt]He called on Dame Jonathan to take a cue from President Barack Obama’s wife[/size], stating: “We ask unelected people to look around and see how the Mrs. Michelle Obamas of the world are conducting themselves,” adding, however, that if the Dames of this world do not learn, “we must educate them.”

Surely, THE prof hasn't seen Mrs Obama's convoy. I remember New York once stood still for her just because she wanted to watch a f**king movie. Even Spain! She travels around with nothing less than 50 Secret Service agents.