₦airaland Forum

Kemperor:
Muslim and Violence are two sides of the same coin...

it's people always like to attach Muslim to violate.
But Allah Pass Una.

Islam is religion of peace

Homeboiy:
Make DSS catch him

the truth most be told... we need more boyat artists to tackle them forget DSS they no fit arrest all.
we miss baba fella respect.

nonsobaba:
Those youths are idiots. Why haven't they spoken out against the northern states that adopted sharia law?

Show me where in the Bible That you guys should celebrate Xmas!

Authoreety:
Ds freeze is a psycho....

he should stop fooling himself. Wetin concern am with how people use their money na...

Se Er Your Papa Na Pastor?

Look. I’m about to show you 7 things.

Just 7.

Use one and you will get people to rush your product, use all of them and you will cause a mad frenzy for your product.

…I’m dead serious.

Look; writing copy that pull in sales is simple. You just have to know the right buttons to push. And the right buttons are just 7.

The moment I discovered this, I stopped wasting time on things that don’t work and just FOCUSED on pushing these 7 buttons.

As a matter of fact, as you read this I’m already pushing one button out of the 7, right now.

Want to discover which one? Keep reading.

Button #1. People are stupid.

No, really….i shit you not. Check this out. Why would someone spend 1.2 million naira to buy an iPhone.

Hold on…

Why would someone buy a soft drink for 1000 naira in a big bar.

Why would someone pay double the price of Hennessy at Quilox night club?

Why why why? – stupid. So far you are a humanoid, and you breathe – you have a huge wave of stupid running through you.

No, I mean no disrespect. I too; I’m like that.

Let me tell you a story. I have this really old audi 80, the AC messes up sometimes. I put it on and it messes with my car engine so I just stopped putting it on.

One day I was in it and I was frying – and I love the engine of that car so I took the heat like a man, there was no way I was going to put that AC on and strain my beloved engine. So I got really thirsty. Very thirsty.

Getting to a red traffic light I stopped, and this hawkers rushed me. “Uncle, buy water”. They said.

Even They knew that water was the right thing to take at that point. But guess what I did. I looked at the cold yellow fanta one of them was carrying. It looked icy, with the whole frost on it, and cold looking dew was running down it.

Stay with me, this is very important.

Then I thought of the sweet taste on my tongue, and the icy frostness of the fanta running down my throat.

Guess what I did.

Yeah, you are right - I picked it.

What does someone drink when they are thirsty. Water, right? But I picked fanta. Why? Because it is sweet and it was cold.

Stupid.

Think of all the things you bought out of stupidity. You don’t need that extra pair of shoes, but because it looks nice you bought it. You go out to buy something on a list, you see that blouse you didn’t budget for and you pick it.

Everyone has that stupid part of their brain. If you want people to buy more and more and more of your stuff, the best way to get them to buy it is to push their stupid button.

Apple does it. Very well. Quilox does it; very well.

How do you push the stupid button. There are a lot of strategy, but I will give JUST ONE.

Don’t sell cheap things. And don’t sell your things cheap.

Remember when Blackberry was very expensive? Everyone wanted to have a blackberry pin.

Then you started to get a bold blackberry for 10k and bam; nobody wanted a blackberry pin again…..straight….it is now iPhone. Remember when Techno was just a cheap smart phone, people buy it and hide it. It rings and they act like it is not their phone.

I fell into this trap once, and it was used on me by a trader at Onitsha. All he said was simple. “Oga, if you want the cheap trousers….just take this one. It’s 3000 naira. But if you want beta jean, take this one – but the problem is that it is 5,000 naira”

And instantly I didn’t want the 3k jean AGAIN. All I wanted was the 5,000 naira jean.

Why? Because somehow I felt that if the price is high then it is high quality. And I believed this without been shown any proof to show that it was high quality. I made that decision solely because of price.



Stupid.

Designers leverage on this. And that is just one way to increase desire for your product. There are about 20 other ways. I Can’t even break all of them down here.

To make more sale, you need to find the stupid side of your product and flaunt it.

Everything has a stupid side. Even vegetables. If you see fresh vegetable selling at a high price and another dry looking one selling at a cheaper price. Which will you pick.

Fresh vegetable right? But Both are vegetables. But you choose the fresh one because it is nice to the eye, and because it will be crunchy. You may take it because it would be more nutritious but that is just a secondary reason.

This is why mallams keep spraying water on their tiger nuts. They know the moister it looks the more you will want it. They are pressing your stupid button.

This is why when indomie runs their ad, the indomie is always nice with chicken and stuff and it makes you want the indomie even though you know that stuff NEVER looks like that in real life.

This is why when pepsi runs their ad, the pepsi is always dead cold and they show you the throat of the guy moving and you hear the gulping sound he is making with his throat.

They PRESSING your stupid button, amigo.

Now, if you pick the most STUPID side of your product, and you use it in your copy – sales will skyrocket. BOOM.

Every guy likes a buggati. That stuff is not even fine. But it is fast, and not everyone can afford it. So the ones that cannot afford wish they can afford it, and the ones that can afford it buy it to show off to others that can’t.

Stupid. Car is car, every car runs on wheels. but someone pays millions for a buggati – think about it.

You may be wondering now, how do I use this in my business. How do I press the stupid button of people?

Well, here is how I can help you come up with that. Simply drop the product you sell, and I will tell you the stupid side of the product. But of course, I cannot do this for everyone who comments on these posts….so I will just reply comments randomly.

By the way, this is just one button….six more to go. And price is not just the only way to press the stupid button. But I want you to discover the rest yourself.

Meanwhile, drop your product – I will tell you the stupid side and how to press it in your copy. See you in my next post.

Olys

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