They're on top because literally tecno phones are cheap. Majority can't afford premium phones from Samsung and apple. But truth be told tecno, itel, infinix are trash

donbenie:
Lol..

Are you lot not being MYOPIC?

In just TWO years of being present in the Continent..

Xiaomi is already at 4% share..

Has a 126% YOY growth..

At this rate,in a few years Xiaomi will be doing what they do best..

Knocking brands out of their PERCH..

We mooove!!

More than 2 years ooooo... This is the second time of their coming do your findings well ...

CanisMajor707:
They're on top because literally tecno phones are cheap. Majority can't afford premium phones from Samsung and apple. But truth be told tecno, itel, infinix are trash

You lie oooooo....Team Infinix

nightbuzzer:
More than 2 years ooooo... This is the second time of their coming do your findings well ...

Xiaomi's initial foray in Nigeria in 2016 was stalled by frivolous claims by a Transsion backed Stooge laying claim to the MI brand in Nigeria..

Xiaomi had to exit the country without launching any device..

Not until 2019 did Xiaomi launch an official come back to the Nigerian market..

And introduced their initial batch Smartphones to the Nigerian market..

So what exactly are you on about?

thepoweruser:

Hello, sir.
You were spot on up there. These people understand the African market. It's sad but it's the truth. That's why they made sure that:
1). Devices are everywhere, people can get their hands on them and they are advertised well.
2). Their after-sales service is widespread, and devices can be fixed easily even by roadside technicians because their devices can use the same parts across the lineup. (It's not uncommon to see the display of the Camon 15 used on the Infinix S5 Pro).
3). Brand awareness campaigns, online promos and contests, giveaways with celebrities, etc.
Truth is, these are some of the reasons Samsung is still the phone boss worldwide (when it comes to sales). It isn't just important having the best specs on a gadget. It's getting the average Joe Blow's mitts on the damn things. Why do you think LG failed and Sony is struggling with their mobile division? People have to know a product exists.
Seriously, only enthusiasts, techies, power users (like me ) or fans order phones overseas. The average Naija peep don't like stress. Why sweat to get your hands on a phone that, yes, it is great value for money but, no, it's hard to buy, it's tough to fix and it's filled with all kindsa stuff most people will never use? (it took a year for my friend who uses a Galaxy S8 to realize that it has iris recognition!)
Look, I'm being pragmatic here. I ain't sayin' an ir blaster isn't important; what I'm saying is that most Nigerians don't give a shit. Educate them? You wanna teach your lecturer how to use his phone?
Let's get real, hermanos.

can't have said it any better. This is why they'll continue to dominate

CanisMajor707:
They're on top because literally tecno phones are cheap. Majority can't afford premium phones from Samsung and apple. But truth be told tecno, itel, infinix are trash

because you say they're trash doesn't mean it's trash to everyone. One man's meat....

Mohbola:
can't have said it any better. This is why they'll continue to dominate

others are coming up too and it will be nice to see them all try to win people to their sides

congrats to them, very much deserved