₦airaland Forum

Let's gather and discuss

Competition drove them out

Chicken is expensive and flour is more expensive

Bad economy drove them out

Life happened to Mr Biggs..

No one stays champion forever

They were busy enjoying the monopoly and didn't plan for competition until it took them out. In this life, if you're the first, continue to work hard to remain the best. If not, you can only end up in history as the first. Well, Rip to Mr. Biggs.

Rip to Mr Biggs

Tokskob2008:
Life happened to Mr Biggs..

No one stays champion forever

No one!

It's not competition at all if you ask me. The economy is the matter .

The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise members started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

Nonexisting1:
They were busy enjoying the monopoly and didn't plan for competition until it took them out. In this life, if you're the first, continue to work hard to remain the best. If not, you can only end up in history as the first. Well, Rip to Mr. Biggs.

Like Biggs like Blackberry

Lack of innovation, even if you are a pioneer in any kind of business, you must evolve and innovate as competitions sets in, people get bored even loyal customers do, there must always be something to bring people back a tiny new upgrade as at when needed but still retaining the old authentic aura, because humans are comfortable with what they know and can grow with, i think they allowed old loyal customers outgrow them, like me i love food, and i will own a resturant more like a village kitchen, where u embrace that ur growing up ur local delicacy, ur local drinks, if u squat or kneel or sit in any kind of way to eat traditionaly, then u served in such manner eg if na fura de nunu omo na calabash una go take drink, if na isi ewu nkwobi plate standard lol, with time i will infuse traditional music,drama,folklores etc the ideas choke na the funds man dy gather hahaha, because i go take am international too, i go use local dishes tell our kids our stories.

Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise members started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

Your observation on this is apt, you nailed this question like someone who managed a branch.

Nlfpmod

Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise members started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

I think it was the opposite. I don't remember anyone thinking Mr. Biggs was trash.

It was competitors that push them out (as they set unrealistic standards and were too sure if themselves).

My father applied, they told him he needed 4 million of in those days money (that would be 40 million of today's naira based on dollars exchange). Then they made some crazy demands like; it must be on a major road (they want it on the road, your property or rented building). People with that type of money are not usually patient enough to nurse a new business-location (they want profit today, those capable of running the show, can't afford the prerequisites).

They felt no one could beat them and overnight many Asians came with their own recipes. Nothing special. Just fry suger and rob it on the body of your finished junk-food, the end.

Anyway, 99% of my comic books back then ware sponsored by them and Guinness Mult.

Hart11:
Let's gather and discuss

Mr Biggs has Japa!!!

Nothing lasts forever. At least they did two decades in the business. I remember eating at one of the last Mr Bigg's spots in Abuja as at 2010.

Taxation drove them out of the country. But at least they set the path for small scale eateries

Whaow.... I was just thinking about this yesterday. I guess they refused to upgrade, so they lost out to smaller brands

hear say Tinubu fall, na true ? . I sell quality trousers, see my thread for update

They have tried honestly

Back then Mr Biggs was the Disneyland of Nigeria. I still have kodak pictures of me and my cousins eating big fat chicken during our long term holidays...

One of the biggest pioneers of fast food in Nigeria since early 2000's. You have tried
It's not easy at all.

Mr Biggs gave us childhood memories that can never be forgotten.. Going to Mr Biggs right after school was the greatest feeling ever

Thanks you Mr Biggs for all these years ❤️

They couldn't withstand the competition that followed, they were probably too relaxed in their supremacy.

Short answer :poor Franchise

Their lack of standard for their franchise and greediness of focusing only on money .

One Mr biggs rice will be manageable, the one down the street will be like amadioha cooked it .

The next one will sell amala, the other one will sell tuwo shinkaffi.

Their death have nothing to do with competition only their poor resuration have been frustrated by competition.

They were particularly loved for their amazing meat pies and scotch eggs.

They had over 170 locations in 40 cities..

Before Chicken Republic and KFC even arrived on the scene MR Bigg's was

Mr Biggs, still dey for Onitsha Town

PO was the cause

.

Emilokan jagabandits effect

That year wey going to Mr Biggs on Christmas day was an achievement

Mr Biggs Maryland comes to my mind

Lol I remember eating my first meat pie in life from Mr Biggs, I didn't like it but my dad forced me to eat it because it was the only snack we could get on the go, now I chase meat pie all over town wherever there's a fresh well made one, I remember their meat pie used to be weighty with a lot of meat in it, not the crap people do these days and stuff potatoes in it and say it's meat pie, too bad all that is no more because of naija economy, they had to compete with chicken republic, KFC and the likes, they didn't survive it, normally you need to innovate and adapt, they refuse to do that, so it just died naturally, another brand heading same way rn is Tito, they'll soon cease to exist like Mr Biggs, I had fond memories of that brand growing up.

who moved my cheese? that's what happened