₦airaland Forum

Bad franchising

Nigerians spoiled it

Nig happened

Nigeria happened to Mr. BIGGS

They still have an outlet at ICM Ikeja

I remember that one then at Azikiwe road, PH.

They couldnt stand the heat, so they left the kitchen

Their quality was so poor, they couldn't compete.

Them don broke nah

Thephilosopher1:
Competition drove them out

no. Greediness did. They believed they are d biggest brand, so they selling their name right to tom and harry in Nigeria. So many of them will prepare rubbish food.

Innovate or die

Mismanagement caused it

Hart11:
Let's gather and discuss

The same thing that happened to Yahoo Mail.

I saw him at the airport with his nysc uniform ...

Mr. Biggs was a good example of how not to manage a business

The economy and competition

benuejosh:
PO was the cause

Get sense. Foolish miscreant

Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise members started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

someone went to a mr biggs and saw rats running around on the tables
meanwhile - chicken republic have their system to a science

go to CR in kano, and you will get the EXACT same experience you will get in lagos

benuejosh:
PO was the cause

Peter Obi is better than your unfortunate father

BATeria caused it so they couldn't keep up. Not even their past glory could save them

MR. BIGGS that year. Anyway I don't do Mr. BIGGS again I now do MRS. BIGGS.

BAT fall the brand

Franchising killed the brand, they should have just maintained the way it was.

The one that used to be at bode thomas/ adeniran Ogunsanya intersection was our goto place then.



I was still humming their 10th anniversary song today sef.

Mr biggs is 10 come share with us lots of fun and excitement.........

They are still very much around... There is a mini outlet at Lakowe bus stop ibeju lekki.

When the owner join politics

Same with tantaliser

Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise members started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

You have said it all. I remember going to one Biggs at Oshodi like 4 years ago...it wasn't even the food that drove me away, it was their toilet. Damn! It was bad. Generally, their standards dropped.

gebest:
MR. BIGGS that year. Anyway I don't do Mr. BIGGS again I now do MRS. BIGGS.

I gerit
If you don't gerit, forgerit

Exactly . Franchise messed up the system. You get the money but the brand value will be highly messed up by moneybags who don't pay attention to rules of the game..

Lontorlooka:
The problem started when they opened their doors for franchise players.

People who wanted to start restaurant business but don’t want to go through the effort of creating a new brand and growing customers .
Instead ; they apply, pay some recurring fees , be brand materials , recipes , menu and business starts with customers flooding in .


While this looked like massive chain growth , they couldn’t enforce the meals have the same quality and taste accords board . Franchise members started adding their stuff . Why not ! It’s their business .


Then once a customer have a bad experience at an outlet , they start looking for alternatives sub consciously and they’ll feel all outlets are bad .

Hart11:
Let's gather and discuss

What happened to Chicken George?

The TRUTH!!! I was 'addicted' to their meatpie and sausage rolls. The fried rice as well until the early 2000s. They messed up big time. Got quoted in the stock market or so and expanded unnecessarily. Lost quality control, and they went under. Sometimes, expansion is a bad thing