Last year October, a brand designer, Osuolale Farouq on Twitter displayed a new company Logo for the Innoson Group which got the attention of a good number of Nigerians who saw the logo as a masterpiece creation.

@TheonlyFarouq, where he revealed that the CEO had stated reasons why his logo doesn’t fit into the company’s vision and mission presently, but that it could be a thing for the future.

Update: Meeting with the Chairman

On the 30th of January, 2020. After a tour around @innosonvehicles‘ factory, which was eye-opening. I met with the Chairman, Dr. Innocent Chukwuma, at his home in Nnewi, Anambra. The meeting started at a good pace. We talked, laughed.

The chairman commended me for a job well done on the logo. However, he mentioned that he won’t be using the logo now. He explained that this is because a rebrand is going to be a costly project for a manufacturing company like Innoson. Stating the factors, it’s“quite understandable why.

A rebrand will surely be of significant effect and can only be done if a specific target can be met *which is why the company needs every Nigerians’ support*. Not to leave out the fact that I was well-compensated, and he encouraged me to keep working,“doing what I do best – Branding.

I did show him the other designs (see some below) I made for the company, and he said the organization would have me aboard whenever a new project takes place. In all, I made new friends and got to understand how things work there too.

With this, I’ll implore every Nigerian to support them in any way they can; that way, we get to progress together, which will also boost our standard and economy as a nation.
I also use this opportunity to thank God and appreciate every single person that made this moment possible for me. Without you guys, I wouldn’t have gotten here. I sincerely appreciate it.

https://mobile.twitter.com/osuolale_farouq/status/1223234261324640256

The guy try




Nnewi person ?


They can think from all angles

Ok

Exactly! This is where knowledge of six sigma comes in to bear .....re-use of products to cut costs. The current logo used by Innoson may have been mass produced to last many production cycles, changing the logo now would require that the old logo already designed and manufactured are discarded. This will cost the company lots of money.

Aside this, there may be imprints of the logo on the engine block or other parts of the vehicle etc, how do you erase them off and use the new logo? I clearly understand the Chairman's thoughts on this.

majamajic:
The guy try




Nnewi person ?


They can think from all angles

bigtt76:
Exactly! This is where knowledge of six sigma comes in to bear .....re-use of products to cut costs. The current logo used by Innoson may have been mass produced to last many production cycles, changing the logo now would require that the old logo already designed and manufactured are discarded. This will cost the company lots of money.

Aside this, there may be imprints of the logo on the engine block or other parts of the vehicle etc, how do you erase them off and use the new logo? I clearly understand the Chairman's thoughts on this.

Apart from all that , the designer's grandchildren can come up to tell your grandchildren how their grandpapa Co founded the company with your grandpapa

it is time we all start patronising our own the chairman can't do this alone except we join in use of the products from innoson.

majamajic:


Apart from all that , the designer's grandchildren can come up to tell your grandchildren how their grandpapa Co founded the company with your grandpapa

this is rather shallow and a wrong reasoning.

Hahaha ......anoda angu but I think all of that would've been sorted out in the agreement to make it clear that by designing the logo, it does not confer on the designer the status of co-founder/owner or the company or shares/equity etc ...Lawyers are badt lai dat to let all of these slip

majamajic:


Apart from all that , the designer's grandchildren can come up to tell your grandchildren how their grandpapa Co founded the company with your grandpapa

majamajic:


Apart from all that , the designer's grandchildren can come up to tell your grandchildren how their grandpapa Co founded the company with your grandpapa

This is not necessary

after all the noise on twitter village people still caught up with him

Lalasticlala front page please

Simply awesome

majamajic:


Apart from all that , the designer's grandchildren can come up to tell your grandchildren how their grandpapa Co founded the company with your grandpapa

This was the exact thing that crossed my mind.onye nnewi na atu sense very very well

Hisduchess:


This was the exact thing that crossed my mind.onye nnewi na atu sense very very well

Me I know , na make I farm small for your land till u need it , that's how village uncles dey collect person land

Noted

Kk

Forget logo, tell them make them give you job

The girl's logo looked better, either ways, congrats to the guy

He tried anyways. Kudos to him.

Good job

Penny wise and Pounds foolish. Spend the money to make your brand attractive to the world and make more money from the result. Las las Naija na we own.

Support my proudly naija channel. Check my signature

Nice biz decision from innocent. Rebranding is quiet expensive at this stage.

I did show him the other designs (see some below) I made for the company, and he said the organization would have me aboard whenever a new project takes place. In all, I made new friends and got to understand how things work there too.

The bolded is the story our uncles use to tell us after completing NYSC and he has promised to give you job as soon as you graduate

I am an unrepentant tribalist,but this Afonja did a good job.And I pray Innoson brand becomes his future as well.Great job!

I remain a tribalist.Bloody AfonJas!

He was well compensated. That's good.

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Officialgarri:


The bolded is the story our uncles use to tell us after completing NYSC and he has promised to give you job as soon as you graduate

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