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Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons - Car Talk - Nairaland

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Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by KEVIND: 8:57am On Feb 05
Last year October, a brand designer, Osuolale Farouq on Twitter displayed a new company Logo for the Innoson Group which got the attention of a good number of Nigerians who saw the logo as a masterpiece creation.

@TheonlyFarouq, where he revealed that the CEO had stated reasons why his logo doesn’t fit into the company’s vision and mission presently, but that it could be a thing for the future.

Update: Meeting with the Chairman

On the 30th of January, 2020. After a tour around @innosonvehicles‘ factory, which was eye-opening. I met with the Chairman, Dr. Innocent Chukwuma, at his home in Nnewi, Anambra. The meeting started at a good pace. We talked, laughed.

The chairman commended me for a job well done on the logo. However, he mentioned that he won’t be using the logo now. He explained that this is because a rebrand is going to be a costly project for a manufacturing company like Innoson. Stating the factors, it’s“quite understandable why.

A rebrand will surely be of significant effect and can only be done if a specific target can be met *which is why the company needs every Nigerians’ support*. Not to leave out the fact that I was well-compensated, and he encouraged me to keep working,“doing what I do best – Branding.

I did show him the other designs (see some below) I made for the company, and he said the organization would have me aboard whenever a new project takes place. In all, I made new friends and got to understand how things work there too.

With this, I’ll implore every Nigerian to support them in any way they can; that way, we get to progress together, which will also boost our standard and economy as a nation.
I also use this opportunity to thank God and appreciate every single person that made this moment possible for me. Without you guys, I wouldn’t have gotten here. I sincerely appreciate it.

https://mobile.twitter.com/osuolale_farouq/status/1223234261324640256

81 Likes 5 Shares

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by majamajic(m): 9:02am On Feb 05
The guy try

grin


Nnewi person ?


They can think from all angles

348 Likes 18 Shares

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by jimyjames(m): 9:06am On Feb 05
Ok

1 Like 1 Share

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by bigtt76(f): 9:10am On Feb 05
Exactly! This is where knowledge of six sigma comes in to bear .....re-use of products to cut costs. The current logo used by Innoson may have been mass produced to last many production cycles, changing the logo now would require that the old logo already designed and manufactured are discarded. This will cost the company lots of money.

Aside this, there may be imprints of the logo on the engine block or other parts of the vehicle etc, how do you erase them off and use the new logo? I clearly understand the Chairman's thoughts on this.


majamajic:
The guy try

grin


Nnewi person ?


They can think from all angles

508 Likes 37 Shares

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by majamajic(m): 9:17am On Feb 05
bigtt76:
Exactly! This is where knowledge of six sigma comes in to bear .....re-use of products to cut costs. The current logo used by Innoson may have been mass produced to last many production cycles, changing the logo now would require that the old logo already designed and manufactured are discarded. This will cost the company lots of money.

Aside this, there may be imprints of the logo on the engine block or other parts of the vehicle etc, how do you erase them off and use the new logo? I clearly understand the Chairman's thoughts on this.



Apart from all that , the designer's grandchildren can come up to tell your grandchildren how their grandpapa Co founded the company with your grandpapa

331 Likes 28 Shares

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by SEGLIZ: 9:22am On Feb 05
it is time we all start patronising our own the chairman can't do this alone except we join in use of the products from innoson.

37 Likes 3 Shares

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by SEGLIZ: 9:23am On Feb 05
majamajic:


Apart from all that , the designer's grandchildren can come up to tell your grandchildren how their grandpapa Co founded the company with your grandpapa

this is rather shallow and a wrong reasoning.

399 Likes 21 Shares

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by bigtt76(f): 9:29am On Feb 05
Hahaha ......anoda angu but I think all of that would've been sorted out in the agreement to make it clear that by designing the logo, it does not confer on the designer the status of co-founder/owner or the company or shares/equity etc grin ...Lawyers are badt lai dat to let all of these slip


majamajic:


Apart from all that , the designer's grandchildren can come up to tell your grandchildren how their grandpapa Co founded the company with your grandpapa

24 Likes 2 Shares

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by YOUNGELDER1(m): 9:35am On Feb 05
majamajic:


Apart from all that , the designer's grandchildren can come up to tell your grandchildren how their grandpapa Co founded the company with your grandpapa

This is not necessary

92 Likes 4 Shares

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by rattlesnake(m): 12:25pm On Feb 05
after all the noise on twitter village people still caught up with him

18 Likes 2 Shares

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by HigherEd: 2:23pm On Feb 05
Lalasticlala front page please
Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by sparog(m): 4:39pm On Feb 05
Simply awesome

1 Like

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by Hisduchess(f): 4:48pm On Feb 05
majamajic:


Apart from all that , the designer's grandchildren can come up to tell your grandchildren how their grandpapa Co founded the company with your grandpapa

This was the exact thing that crossed my mind.onye nnewi na atu sense very very well grin

35 Likes 1 Share

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by majamajic(m): 5:48pm On Feb 05
Hisduchess:


This was the exact thing that crossed my mind.onye nnewi na atu sense very very well grin


Me I know , na make I farm small for your land till u need it , that's how village uncles dey collect person land

75 Likes 2 Shares

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by Dandsome: 6:19pm On Feb 05
Noted
Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by YINKS89(m): 6:19pm On Feb 05
Kk
Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by Sirmuel1(m): 6:19pm On Feb 05
Forget logo, tell them make them give you job cheesy

19 Likes 1 Share

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by okpalaAnambra: 6:20pm On Feb 05
Nnewi leads... without Nnewi entrepreneurs the whole of Anambra would be worse than IDP osun state cheesy

Proudly an Nnewi supremacist cool

8 Likes 3 Shares

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by Lucid1(m): 6:20pm On Feb 05
The girl's logo looked better, either ways, congrats to the guy

2 Likes

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by Kendumazy(m): 6:20pm On Feb 05
He tried anyways. Kudos to him.

2 Likes

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by pwansunriseteam: 6:20pm On Feb 05
Good job

1 Like

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by StagethemTVee: 6:20pm On Feb 05
Penny wise and Pounds foolish. Spend the money to make your brand attractive to the world and make more money from the result. Las las Naija na we own.

Support my proudly naija channel. Check my signature

3 Likes

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by meum: 6:21pm On Feb 05
Nice biz decision from innocent. Rebranding is quiet expensive at this stage.

5 Likes 2 Shares

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by Officialgarri: 6:21pm On Feb 05

I did show him the other designs (see some below) I made for the company, and he said the organization would have me aboard whenever a new project takes place. In all, I made new friends and got to understand how things work there too.

The bolded is the story our uncles use to tell us after completing NYSC and he has promised to give you job as soon as you graduate grin

87 Likes 3 Shares

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by englishmart(m): 6:22pm On Feb 05
Innoson is a fast growing brand that will soon compete with the likes of Toyota and co if given the right support, that's if tribalism can be overlooked

24 Likes 2 Shares

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by EzeIgbo1: 6:22pm On Feb 05
NIGERIANS NEED TO LEARN A LOT FROM THIS. THE GUYS NAME IS OSUALE FAROUQ BUT HE DID A WONDERFUL BRANDING DESIGN FOR AN ANAMBRA INDIGENE OWNED VEHICLE MANUFACTURER AND THE MAN LOVED IT.

THIS SHOWS OUR STRENGHT IN DIVERSITY.

INNOSON BOSS DID NOT SHOW ANY ETHNIC BIAS AND IT WILL HELP HIS BUSINESS GROW
HOWEVER HERE ON NAIRALAND THE CHILDREN WHOSE MOTHERS NEVER BREASTFED ADEQUATELY ARE BUSY ATTACKING AND PULLING EACH OTHERS ETHNIC LEANINGS DOWN.

MAY GOD HELP THE FOOLISH AMONG THEM AND GRANT THEM SENSE

91 Likes 9 Shares

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by nkwuocha1: 6:23pm On Feb 05
I am an unrepentant tribalist,but this Afonja did a good job.And I pray Innoson brand becomes his future as well.Great job!

I remain a tribalist.Bloody AfonJas! angry

22 Likes 1 Share

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by ukukaegbu(m): 6:23pm On Feb 05
He was well compensated. That's good.

4 Likes

Re: Innoson Not Using Farouq Osuolale's New Logo Now. Gives Reasons by BeautifulDemon(f): 6:24pm On Feb 05
Officialgarri:


The bolded is the story our uncles use to tell us after completing NYSC and he has promised to give you job as soon as you graduate grin

3 Likes

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