Ratio analysis is a conceptual technique which dates back to the inception of accounting, as a

concept. Financial analysis as a scientific tool is used to carry out the calculations in the area of

accounting. In order to appraise the valid and existent worth of an enterprise, the financial tool comes

handy, regularly. Besides, it also allows the firms to observe the performance spanning across a

a long period of time along with the impediments and shortcomings. Financial analysis is an essential

the mechanism for a clear interpretation of financial statements. It aids the process of discovering, the

existence of any cross-sectional and time series linkages between various ratios.

https://www.edupristine.com/blog/ratio-analysis-introduction

Our offering of Data Engineering with HADOOP is an intensive amalgamation of all the core components such as MapReduce, HBASE, HDFS, HIVE, SQOOP, PIG, and OOZIE, among others. This course is targeted at filling the evident gap in the demand and supply of industry-specific skills. The completion of this course will take your career to new heights.

https://www.edupristine.com/courses/data-engineering-with-hadoop

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.
Digital Marketing Course will make you more marketable and put your career in high gear with a Professional Certificate in Digital Marketing from Wharton. Learn the key marketing skills most in-demand today: marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention, SEO, SMM, PPC, Affiliate, Content Marketing and much more.

The job description of a Digital Marketing manager is very broad, and often varies from organization to organization and the type of industry the organization is a part of, for example, the job description of a digital marketing manager in a consultancy firm would be different from the one in an e-commerce firm or a brick and mortar real estate agency.


Job Responsibilities of a Digital Marketing Manager:
• Creating strategies to increase online traffic to the organization’s website
• Tracking the conversions and improving the percentages and numbers
• Taking care of everything from SEO, SEM to Social Media Marketing
• Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
• Improving the user experience on the company’s website (Includes design, content and usability)
• Collecting and Evaluating customer feedback data
• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them
Even though there is no singular Job description of a Digital Marketing Manager, we will try to see their broad job descriptions in various scenarios.

If you wish to become a Digital Marketer, take your first baby steps from EduPristine.The Digital Marketing Course is an intensive, 100+ hours program designed and delivered by industry veterans for high-performing individuals who want to get practical and experiential learning, along with soft skills and 100% placement assistance.

https://www.edupristine.com/courses/digital-marketing

Digital marketing is in huge demand however, it is yet to become a mainstream subject for students at the graduate and postgraduate level. This has led to a huge gap of skilled experts who can be job-ready from day one. This also means, if you enter the digital marketing now, you will be in the demand spotlight. If you are thinking to be a part of this dynamic Digital world, then a Digital Marketing Course is the answer.

Answer few of these to yourself:
• Do you wish to bring a tremendous boost to your career or business?
• Do you wish to be introduced to new tools and techniques to transform the way you work?
• Are you intrigued to learn to drive online conversions?
• Do you wish to multiply your outcomes with search engine and social media marketing?
• Are you interested in generating, optimizing, or increasing your conversions through Google Ads?
• Is secure prestigious and higher-paying digital marketing positions in your to-do list?
If the answer to all of the above questions is a YES, then you definitely need to think about a Digital Marketing Course. EduPristine’s Digital Marketing Master Program prepares you for the continuously evolving digital marketing world. They have the most updated content in the industry. They continuously strive to deliver rich, condensed learning experience to busy professionals.
Below are the reasons why you definitely need a Digital Marketing Course?
• A Digital Marketing Program will definitely acquaint you to the various digital frameworks, tools and techniques needed to optimize your online marketing campaigns, while improving your company’s overall digital presence
• A good program will enable you to design and create end-to-end digital marketing strategies for your company
• It will upskill you to leverage the power of digital and social media to grow your company’s business online
• It will help you to create valuable and customer-centric content to attract and retain a clearly-defined audience useful for your business
• You will understand how to optimize your web site for search engines and how to rank higher better than your competitors
• You will understand how to proactively seek results, and realize the best lead generation channels that will be profitable for your company
• If you wish to understand your company’s customer acquisition and life cycle process in order to effectively convert your leads into sales, then a Digital Marketing program is a must.

https://www.edupristine.com/blog/career-in-digital-marketing

With the advent of GST, the demand for Accounting and Taxation roles across the industries is evolving at a rapid pace. Companies are becoming increasingly reliant on software programs to meet their technical job requirements.
If you are a fresher (HSC or Commerce degree pass out) and looking to start for a Business Accounting career. You would be probably looking out for jobs like:

• Accounts Assistant
• Accountant
• Accounts Manager
• Manager/Sr. Manager
• DGM/GM

Although you have ventured into the Commerce Stream expecting for a bright career and decent career prospects, the tough job market can be a stumbling block in the paths of your success. if you are looking for immediate job opportunities after 12th or Graduation, then you’ll need a Business Accounting course will definitely develop the employable skills that are much needed in today’s times.
Business Accounting and Taxation (BAT) is a diploma or short-term course that equips you with the expertise required in the field of Accounting and Compliance. This course will make you job-ready and help you specialize in the field of Accounting and Compliance.
Below are some best 5 reasons why you should be going for an accounting course like this:
• Prepare for 5 Senior Accounting Roles: The course is designed to give hands-on-expertise in the area of accountants, taxation, MIS, compliance, and reporting.
• Learn from TOP CAs: Our Business Accounting & Taxation Program is designed by top class chartered accountants, with a specific focus on helping you to become a professional accountant.


• Upgrade to the Latest 4 Software: This Accounting course is integrated with high-end accounting software and applications i.e. SAP, Tally, Quick Books, and Advanced Excel, certificates are provided for the same.


• Get Practical Training: The extensive training, practical case studies, live projects, and hands-on experience on this software is important for any accounts professional to know, grow and prosper in their career.


• Skill-Up for Higher Pay: Learn accounting skills that are trending like GST, Taxation, Auditing, and Payroll that will serve you with a higher pay. Expect better Return on Investment on your BAT course fees.
At EduPristine, students can expect a mix of case studies, accounting tools, and the hallmark pedagogy of learning through a plethora of hands-on and real-life scenarios. Candidates will understand and apply various practical aspects an accountant deals with. They will learn how to set up a complete Accounting process from the scratch. After successful completion of the program, candidates can apply for multiple roles in the field of Accounting and Taxation. The methodology offers real-life challenges, compelling learners to apply concepts in the class and prepare for career realities.

To know more, you can visit their site: https://www.edupristine.com/courses/business-accounting-taxation-course

What is Hadoop?
Hadoop is a software framework for storing and processing Big Data Analytics. It is an open-source tool build on java platform and focuses on improved performance in terms of data processing on clusters of commodity hardware.
Hadoop comprises of multiple concepts and modules like HDFS, Map-Reduce, HBASE, PIG, HIVE, SQOOP and ZOOKEEPER to perform the easy and fast processing of huge data
Hadoop conceptually different from Relational databases and can process the high volume, high velocity and high variety of data to generate value.
Why is it SO HOT?
There are multiple factors driving the demand for Big Data analytics in India. The emergence of converged devices, as well as rapid digitization of data and information, especially in the government sector, is leading to a much larger quantum of data being generated. There is also immense demand from analytics players who want to get meaningful insights from their huge volumes of data which is leading to an increased number of professionals inculcating skills required in their profession.

Who can pursue Hadoop Course?
Hadoop comprises of multiple concepts and modules like HDFS, Map-Reduce, HBASE, PIG, HIVE, SQOOP and ZOOKEEPER. These Hadoop tools are used to process the high volume, high velocity and high variety of data to generate value. To pursue this you need to have hands on experience in Core Java and good analytical skills.

Eligibility?
Managers, who are looking for the latest technologies to be implemented in their organization, to meet the current & upcoming challenges of data management
Any Graduate/Post-Graduate, who is aspiring to have a great career in the cutting-edge technologies in IT
Software Engineers, who are into ETL/Programming and exploring for great job opportunities in Hadoop.
Prerequisites for learning Hadoop include hands-on experience in Core Java and good analytical skills to grasp and apply the concepts in Big Data Analytics and Hadoop. We provide a complimentary Course “Java Essentials for Hadoop” to all the participants who enroll for the Hadoop Training. This course helps you brush up your Java Skills needed to write Map Reduce programs.

Why EduPristine:

EduPristine Big Data Hadoop classroom training program is specially designed to master the latest and core components of Hadoop like Map-reduce, HBase, PIG, HIVE, SQOOP, Oozie with Hue and plus complimentary session on Java Essentials for Hadoop, Python and Unix sessions.


Tools that you will learn at EduPristine: Hadoop
HDFS, Map-Reduce, HBase, Pig, Hive, Sqoop, Zookeeper


At EduPristine, our counselors can you to make a career in Big Data and Hadoop. They have counseled different professionals and students as well. If you wish to get into a one-on-one discussion with one of our counselors regarding a career in Hadoop, register here

https://www.edupristine.com/courses/big-data-hadoop-course

Digital Marketing simply defined as an umbrella including all internet or online marketing activities that helps in the brand promotion or lead generation in such a competitive business environment. While surfing the internet, you come across various things like some cool and funny memes, sometimes useful sometimes irritating ads, some viral videos, some amazingly written blogs, mobile apps etc. Do you ever wish of creating any of these? If your answer was in affirmative, then congrats you have made your career choice and that is Digital Marketing.
Here are the top reasons why Digital Marketing Courses are gaining so much traction in the recent times:
• According to this research, the digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t.
• It provides you with various career options. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.
• You don’t have to spend sleepless nights mugging up the formulas that you are never going to use in your life.
• You can dress as you like so say bye bye to the boring formals.
If the above sounds good, you definitely need to take the Digital Marketing Career and choose this exciting bandwagon of professionals who are making it big.

Here I wish to tell you why you need a Course like EduPristine’s to boost your Digital Marketing career.
Our learners can expect an eclectic mix of case studies, digital marketing tools, and the hallmark methodology of learning through a live website. Pioneered by EduPristine, hands-on practice through a live website, ad budget, and simulations are the best way to learn digital marketing. This methodology offers real-life challenges, compelling learners to apply concepts in the class.

Digital Marketing course by EduPristine combine practical & experimental training with soft skills training, so you can be market ready. They have a large alumni network of about 50,000+ students and also offer 100% job assistance. You can choose to opt for either classroom training or online training. Edu Pristine is a Google partner, Microsoft Imagine Academy Program Member and also a member of the Digital Marketing Association.
You have to write an exam at the end of the Digital Marketing course to get a certificate which is given based on your performance. Support for additional digital marketing certifications is also provided.

https://www.edupristine.com/courses/digital-marketing

Analytics, in general, refers to the collection and transformation of data for meaningful insights and business decisions. With big data and business intelligence rapidly gaining importance in today’s world, there is growing demand for analysts and data scientists. According to Mc Kinsey Global Institute’s Report on Big Data, demand for analytical talent in the United States could be 50% – 60% higher than its projected supply by 2018 – there could be a shortfall of around 1.5 million data-savvy managers and analysts. This clearly highlights the fact that a shortage of analytics professionals could become a serious constraint making analytics a lucrative career option for many. A career in analytics could be pursued in any industry – today organizations in most sectors and most fields of work have analytic divisions driving their strategic decisions

Who is a Business Analyst?
A business analyst is someone who analyses an organization’s domain (real or hypothetical) and documents its business or processes or systems, assessing the business model or its integration with technology.
If you are an aspiring business analyst, then I am sure that you’d be searching on Google for the answer and by the end of this article, I assure you that you’ll get that answer. Well becoming a business analyst is no rocket science, just follow the simple steps mentioned below and you’ll be ready to take up the role of a Business Analyst in any reputable company.

Take up a Business Analytics Certification Course
To develop the analytical skills, it is imperative to get trained in business analytics. Good training means increased chances of getting a good job in a good company. If you are a working professional and cannot spare time for the classroom training, then try the search for institutions that provide online courses. Before taking up the course just check the following:

Research about the good institutes that provide business analytics training
Check their course curriculum and see if it matches your expectations
Check what value the certificate holds
Check if any placement assistance is provided

One good institute that I know is EduPristine, and has recently launched the Predictive Business Analytics Course. At EduPristine you can expect a mix of case studies, analytical tools, and the hallmark pedagogy of learning through a plethora of hands-on and real-life scenarios. Finishing the course with our state-of-the-art Capstone project helps the participants to season their skills as a Business Analytics professional; thus, making them ready for the job role. The methodology offers real-life challenges, compelling learners to apply concepts in the class and prepare for career realities.

https://www.edupristine.com/courses/business-analytics-course

What is Sensitivity Analysis?
Financial risk modeling takes sensitivity analysis to the next level and helps in assessing the probability and potential impact of unfavorable outcomes. Based on the assessments, various decisions with respect to managing, hedging or transferring risks are taken.
Sensitivity analysis is one of the tools that help decision makers with more than a solution to a problem. It provides an appropriate insight into the problems associated with the model under reference. Finally, the decision maker gets a decent idea about how sensitive the optimum solution is chosen by him to any changes in the input values of one or more parameters.
Have you ever been caught in a situation regarding data sensitivity analysis in Financial Modeling? If you have faced a problem before, find your answer right here!
Measurement of sensitivity analysis
Below are mentioned the steps used to conduct sensitivity analysis:
• Firstly, the base case output is defined; say the NPV at a base case input value (V1) for which the sensitivity is to be measured. All the other inputs of the model are kept constant.
• Then the value of the output at a new value of the input (V2) while keeping other inputs constant is calculated.
• Find the percentage change in the output and the percentage change in the input.
• The sensitivity is calculated by dividing the percentage change in output by the percentage change in input.
This process of testing sensitivity for another input (say cash flows growth rate) while keeping the rest of inputs constant is repeated till the sensitivity figure for each of the inputs is obtained. The conclusion would be that the higher the sensitivity figure, the more sensitive the output is to any change in that input and vice versa.
For Sensitivity Analysis follow the following steps
First LINK the output you want to check sensitivity of? (IN FMCG case link the share Price or EV)
Next decide the variable you want to check the sensitivity of (e.g. WACC; Terminal Growth rate; tax rate etc.)
Let’s say we selected WACC and Terminal Growth which originally n the model is 10.7% and 5%. Now take the range for two variable which will be 8.7; 9.7; 10.7;11.7 and 12.7% for WACC and let’s say 3; 4; 5; 6; 7% for T. Growth. place these numbers on the cell next to your linked cell in step one above. So, if you have linked EV in the cell G30 Wick will come in the cell from H30 - L30 and T Growth will come in cell G31 to G35
Now select the cell from G30 to L35 and go to data tab - "What if Analysis" - "Data table"
Now in the window which pops up in the "row input" select the cell where you have originally calculated your WACC and in Column select cell where you have originally calculated T Growth Rate and press enter
Uses of Sensitivity Analysis
• The key application of sensitivity analysis is to indicate the sensitivity of simulation to uncertainties in the input values of the model.
• They help in decision making
• Sensitivity analysis is a method for predicting the outcome of a decision if a situation turns out to be different compared to the key predictions.
• It helps in assessing the riskiness of a strategy.
• Helps in identifying how dependent the output is on a input value. Analyses if the dependency in turn helps in assessing the risk associated.
• Helps in taking informed and appropriate decisions
• Aids searching for errors in the model
Conclusion
Sensitivity analysis is one of the tools that help decision makers with more than a solution to a problem. It provides an appropriate insight into the problems associated with the model under reference. Finally, the decision maker gets a decent idea about how sensitive the optimum solution is chosen by him to any changes in the input values of one or more parameters.
To know in-depth about Sensitivity analysis, read here: https://www.edupristine.com/blog/all-about-sensitivity-analysis

What are Accounting Standards?
Accounting standards exist to ensure that accounting decisions are made in a unified and reasonable way for effective functioning of the businesses and capital markets. The most important role of accounting standards is the universality that they bring to financial record keeping of both the government as well as non-government organizations.
They are designed to enforce transparency which is especially important in the case of public entities, including the governments or publicly traded companies. The standards enable investors to make comparisons on a like-for-like basis and provide assurance that key elements of a company’s financial controls and systems have been assessed and reported on.
Why use accounting standards?
The International Financial Reporting Standards (IFRS), which was developed by the International Accounting Standards Board, are a set of accounting rules followed by, or being adopted by more than 100 countries. All the listed companies operating in and from the European Union member nations are required to use IFRS after the 28-nation bloc adopted them in 2005. Meanwhile in the US, these standards are called the generally accepted accounting principles or GAAP, the set of standards, guidelines and procedures developed by the Financial Accounting Standards Board and are to be used when accounting for the affairs of most governmental and non-governmental bodies.
Recent reports reveal that all other major economies have initiated a process to consider convergence or adoption of IFRS in the coming future. Since 2007, even the US has allowed the cross-listed firms on the country’s stock markets to file statements prepared under IFRS. Due to the increasing globalization of financial markets and of companies, the use of a single set of financial reporting standards across countries also reduces the cost of preparing the consolidated financial statements of groups made up of companies conducting business worldwide.
Experts suggest that without accounting standards, an investor who has studied the financial statements of a large publicly traded company would not know whether to trust the findings on those statements. Standards mean that taxpayers can see how their tax dollars are being spent and regulators can ensure that laws are followed.
A practicing or a prospective accountant both need to have a thorough understanding of the accounting principles and standards while preparing the financial report of a government or private entity. However, if a person is simply preparing individual income tax statements, understanding of these standards probably isn’t as important.
IFRS accounting standards:
Some of the most important IFRS are listed below in order of their relevance:
IFRS 1: First-time Adoption of International Financial Reporting Standards
IFRS 2: Share-based Payment
IFRS 3: Business Combinations
IFRS 4: Insurance Contracts
IFRS 5: Non-current Assets Held for Sale and Discontinued Operations
IFRS 6: Exploration for and Evaluation of Mineral Assets
IFRS 7: Financial Instruments: Disclosures
IFRS 8: Operating Segments
IFRS 9: Financial Instruments

To read more on Accounting standards, please go ahead and read this: https://www.edupristine.com/blog/accounting-standards

Why to study ACCA?
ACCA makes you eligible to follow your own path to a rewarding and fulfilling career in any sector that you want to work in, in any financial role and position that you would like to work in. It opens doors for you in the corporate world that would have been difficult to prise open.
ACCA is a broad-based certification that opens the doors for diverse rewarding careers in accounting, banking, management, and consulting. You can easily reach influential senior roles in organizations by leveraging your skills with ACCA course.
ACCA doesn’t have a single definite pattern for all of its exams. Broadly the entire ACCA Exam Structure and Pattern are divided into different levels and modules and the ACCA Course pattern varies with them and within them. Let’s try to understand it from the beginning.
ACCA Exam Dates:
The ACCA exam dates for 2018 are as follows:
Exam entry period Early closing date Standard closing date Late closing date
June 2018 exam session 12 February 2018 30 April 2018 7 May 2018
September 2018 exam session 14 May 2018 30 July 2018 6 August 2018
December 2018 exam session 13 August 2018 29 October 2018 5 November 2018
ACCA syllabus offer comprehensive and cutting-edge guidance for all 14 papers in ACCA comprising of ‘Knowledge, Skills, and Professional’ levels.
Subjects Covered:
Thus, there are three levels to the exams. The topics covered in each level are:
Applied Knowledge: Accounting in business(F1), Management Accounting(F2) and Financial Accounting(F3).
Applied Skills: F4 Corporate And Business Law (LW), F5 Performance Management PM, F6 Taxation (TX), F7 Financial Reporting (FR), F8 Auditing and Assurance (AA) and F9 Financial Management (FM)
Professional: There are three levels to this; Professional Essentials which contain Governance, Risk & Ethics (P1), Corporate Reporting (P2) & Business Analysis (P3); Professional Options which contain Advanced Financial Management (P4), Advanced Performance Management (P5), Advanced Taxation (P6) & Advanced Auditing & Assurance (P7) and Strategic Professional which contain Strategic Business Leader & Strategic Business Reporting.

To know more about the ACCA syllabus, click here: [url]https://www.edupristine.com/courses/acca-course
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Every IMGS and FMGs must apply for a state license in the state/s they intend to practice. The initial State Licensure requirements will vary depending on the state and will require the applicants to have completed step 3 either before or during the 1-3 year residency training in the US.
International Medical Graduates who wish to enter the US for Residency training/graduate medical education must obtain a visa that permits clinical training. IMGs who do not hold a legal status in the US usually apply for a J-1 or H1B visa for residency training.
H-1 B Temporary Worker The H-1B visa is for temporary workers in specialty occupations who hold professional degrees. The H-1B visa has been extended to IMGs for residency training in the US. The individual must be able to meet all the specified criteria which includes appropriate authorization by the concerned state medical board, ECMFG certification and should have passed the USMLE Step 3 exam. The advantage of the H-1B visa that it does not have the two-year home residency requirement as the J-1 visa.
EduPristine is a leading educational service provider for professionals and students - in the area of test preparation and professional education. It has been founded by industry experts with its headquarters in Mumbai and have office across India. EduPristine has partnered with Becker Healthcare to provide the resources you need to score high on the USMLE exams and move ahead in your journey to residency training in the US. The team of experts at EduPristine will guide you throughout your journey from USMLE exams, USMLE Visa applications, to Medical residency training in the US. It is your one stop shop for all the services you need to successfully enter medical residency training in the US.

To get a complete guide for IMGs and FMGs to get H-1B Visa, click here: https://www.edupristine.com/blog/usmle-h1b-visa

(Oracle 8i) is considered to be vital for DBAs and developers.
What are Global Temporary Tables:
Data in this table is stored as long as the session or transaction gets over and is private for each session. eventually, after disconnection, the data is lost but the definition of the table remains. Performing ddl operations is not necessary, however.
The synonyms, or views and other structures related to the temporary table don’t disappear after transaction or session. Indexes will be created likewise. The features of Temporary tables have triggers and all the statistics related to table access cost, information of rows and blocks, join cardinality, etc. Foreign keys cannot be integrated into temporary tables.
Examples of usage involves replicated data manipulation from remote tables, it is also useful in temporarily storing a set of rows to be processed against other tables.
There is no denying that Oracle database has evolved over the years. Some redundant features have paved way for ingenious additions to which Oracle Global Temporary Tables (GTT) is one of the latest.
To read more on Global Temporary table in Oracle, read here: https://www.edupristine.com/blog/oracle-global-temporary-tables

Has it ever happened to you that you came to know about the new Google’s tool or other news after a month it was announced?? That would not have been the case, if you were updated with latest developments and happenings about Google. How can you stay updated?? Simple, by following the below mentioned Google blogs.
1. Google Research Blog
Know what is happening in Google and what the new researches are. Google Research Blog gives you latest news from Research at Google. Various researches are carried out for various products of Google like search algorithms, systems infrastructure, machine learning, and programming languages. Through this blog stay updated with all the news
2. Google Official Blog
Follow Google’s Official Blog to stay updated with news and updates on Google’s products, technology and more. On this blog page you will find product announcements and news, company updates, glimpses into what it’s like to work at Google, discussions on technology and the web, and much more.
3. Google Inside Adwords Blog
Google Inside Adwords Blog is a must follow for all those who run the Google Adwords campaigns. Through this blog you can stay updated with the news, tips and information on Adwords. The blog page is a central place for you to learn how Google can help make the web work for you and drive your customers from intent to action. So don’t wait more and follow this blog for the latest product and feature announcements, best practices, and case studies, as well as expert recommendations on Google ads products.
4. Google Webmasters Central Blog
Google Webmasters is a free toolset provided by Google that helps you to know what is going on with your website. By following the Google Webmasters Central Blog you can know about every news on crawling and indexing sites for Google index. If any new feature is to be introduced, you can know it immediately through Google Webmasters Central Blog. So follow this blog and make your website user friendly and easy to find on Google.
5. Google Apps Update
If you love to know about the new app and their upgrades then I am sure that you would be following the Google Apps Update Blog if not, then its not too late, follow it now. This page is an official feed from the Google Apps team that provides essential information about the new features and improvements in the apps by Google.
6. Blogger
If you blog constantly on your personal blog at blogger. Com then you will love to read this blog page since it gives you all the latest information on the developments in the new features of blogger. Whether it is inclusion of new templates or custom domains, you can get all the information through their blogs.

7. Google Analytics Blog
Google Analytics is the enterprise-class web analytics solution that gives one rich insights into the website traffic and marketing effectiveness. By following this Google Analytics Blog, you can stay updated with the newly introduced features and developments. It also provides tutorials to the new features of Google Analytics.
8. Google and your business Blog
Expand your business by following the tips on blog page of Google and your Business. With the importance of online marketing increasing day by day, this blog page is like a blessing in disguise for all those who are struggling with their web marketing. This blog gives out amazing tips and tricks and other useful information to manage your business with Google solutions.
9. Google Ads Developer Blog
Through the Google Ads Developer Blog, you can stay updated with news of Adwords, AdSense, DoubleClick, AdMob APIs and SDKs. Follow this blog for latest Ads developer product and feature announcements, case studies, and best practices, as well as opportunities to interact with and learn from the Google’s Ads Developer Relations team and other members of the developer community.

To know more on ideas behind Google strategies, and reasons behind Google logo change, along with other major brands, read this: https://www.edupristine.com/blog/whats-in-a-logo

The Irrational Rationale behind Facebook’s Acquisition of WhatsApp:
Defying all the theories of Corporate Finance and principles of equity valuation, Facebook recently announced acquisition of WhatsApp at a whopping valuation of $ 16 bn…yeah…you heard it right…it’s billion and not million. Add to that shares of Facebook worth $ 3 bn to be issued as restrictive share units to the employees of WhatsApp, the valuation hits the rooftop of $ 19 bn. In terms of magnitude, let’s look at the table below to get a hang of the valuation quoted for WhatsApp.
“Facebook Buys Whatsapp” While we are still gasping for breath after going through the table above, let’s try to be rational and figure out what might have led Facebook price WhatsApp so high.
Irrational Rationale behind WhatsApp Acquisition
Even after spending some 10 hours and flipping through almost all the news articles, reports and analysts’ opinions, I could not figure out any rationale behind such a high valuation. However, I could think of various reasons behind this acquisition. Before we get into the shoes of Facebook’s CEO and start thinking (rationally or irrationally) like him, let’s understand a little bit about the two companies involved here. None of them needs any introduction. And almost all of us would have used / continue to use platform offered by one or both of them.
While these are the statistics that place Facebook as a very strong buyer in comparison to the Target, let’s look at the facts below as well to figure out the reasons behind this acquisition:
1. Highly Active Users Base
The users on WhatsApp are highly active given the level of activity reported in the exhibit above. Facebook in comparison, is losing its shine – this is what I feel after interacting with the many around me.
2. Fast Growing User Base
WhatsApp has demonstrated extraordinary growth in its user base probably unparalleled in history.
3. Complementarity offered by WhatsApp users base
WhatsApp user base is exactly what Facebook is looking for:
WhatsApp has a strong presence internationally and particularly in Europe, India and Latin America. These are also the regions where Facebook is trying to grow its base of users.
WhatsApp and other mobile messaging services are used by all age groups alike. They are widely used by teens and tweens, a group that has recently started dissociating itself from Facebook.
WhatsApp offers a very personalized one on one interaction platform which probably users of Facebook never got and always complained about.
The success factor behind WhatsApp is probably an early embracing of mobile technology. And this is probably the only factor behind Facebook’s struggle. They went public without any revenue from mobile devices. It is still looking to expand its mobile reach.
Although WhatsApp is more limited in its scope and capabilities to Facebook and Twitter, mobile messaging services are becoming competitors to traditional social networks.
4. Threat from Google
Facebook is a relatively new entrant in the internet technology / social media business ecosystem. It needed support / platform to fight the existing and stable players in the ecosystem like Google, Apple, Microsoft and Yahoo. Informal articles on internet suggest that Google attempted acquisition of WhatsApp in the past, even attempted to outbid Facebook after the deal was announced and ultimately even suggested WhatsApp to stay independent as it had been always in the past.
5. Attempt to become a diversified social media player
Facebook may be attempting to emerge as a social media conglomerate. It can aspire to become a dominant player with different tools like Instagram and WhatsApp in its arsenal. Each one does things that the other property can’t.
Intriguing, isn’t it? If you wish to add anything further to the blog, go ahead and post your thoughts in the comments section below!
To know the Business Model of Whatsapp, and the reasons behind why facebook buys whatsapp, read the blog: https://www.edupristine.com/blog/analysis-facebook-acquisition-whatsapp-part-2

Now that you have cleared your class 12 examinations, have you given any thoughts on what you want to do next? If you are thinking of choosing a career in Commerce then we would say it’s a great choice. In India, Commerce has grown tremendously and is known for providing a wide scope of career options to pursue after class 12. It further gets wider with students realizing the importance of Commerce and the specialization courses associated with it. These courses not only give you an opportunity to grow and make an illustrious career but also help you become the top-notch in your professional career. But the question which troubles you is ‘What will be my career options after 12th?
It is not a compulsion that you need to have completed your Higher Secondary from Commerce only. A Science or an Arts’ student can also pursue these specialized courses after class 12. As it is rightly said “It’s not what you achieve, it’s what you overcome. That’s what defines your career”. All you need is dedication, hard-working spirit and self-confidence to face all the hurdles coming your way. Now let me throw some light on some of the most prestigious and industry respected career options you can opt for after class 12.

It’s no hidden truth that the present economy has tanked, besides this; the possibility for you to get your dream job in Commerce stream can be less due to the ever-increasing competition. As a matter of fact, companies do not entertain a fresher who’s just out of the college with minimalistic experience at hand, leaving your future and career options after 12th look bleak. Although you have ventured into the Commerce Stream expecting for a bright career and decent career prospects, the tough job market can be a stumbling block in the paths of your success.
Jobs in Commerce have seen a considerable increase in India, however qualifying for a particular job is anyway different. Undoubtedly, Commerce stream offers myriad of jobs in Accounting and Taxes, but qualifying for these sectors requires one to have good experience under one’s belt. Which is why if you are thinking to be an Accountant or a Compliance Manager, a graduation is just not enough. If you wish to pursue jobs after 12th, then you have to go beyond just bookish knowledge. For this, job-oriented commerce courses have sprung up in the recent times.

To know what are the courses after 12th, read this: https://www.edupristine.com/blog/courses-after-12

Let excel do math for you regardless of whatever condition you are in. From planning the monthly budget of a common man to balance sheet of an organization, Autosum in excel is a one-click tool in Microsoft Excel that runs functions on a list of data. A handy yet powerful function in Microsoft Excel that can automatically add up a range of cells quickly by saving your time. It’s often faster than creating a formula when you have large sets of data to add up.
I prepared a list of data that I want to add up and let us see, how to do that.

1. In the below scenario, we need to know how much sales we have done at the end of the year for individual location and let’s look how we shall use this AutoSum function.
2. Instead of typing the sum formula, on the right hand side of the home tab, you will be able to find the option AutoSum. Now, click on the dropdown and you shall find several options such as sum, average, count, max, and mind. As we are looking up for the total, select the sum option
3. When you chose the option of Autosum from the ribbon, it automatically guess the range of cells to be added. You can even change the range, it is mutable.
4. Hit enter and you shall receive the sum of the entire column you have selected. There you go.

Likewise, you can perform other operations by selecting the respective option in the AutoSum dropdown.

Things to remember while using AutsoSum function in Excel:

● Autosum can only go up or left, not right or down.
● You can also press ALT+= (on Windows) or Option+Command+= (on Mac) as an alternative to clicking the Autosum button on the toolbar.
● Autosum stops when it encounter an empty cell or a cell that doesn't contain a number.
● Autosum stops functioning when it hits any non-numeric value in your range. Strictly speaking, the Autosum formula will work but the error will stop it calculating the result

https://www.edupristine.com/blog/auto-sum-function-in-excel

Witnessing rapid urbanisation, Gurgaon has become a leading financial and industrial hub with the third-highest per capita income in India. The city’s economic growth story started in 1970’s and today Gurgaon has local offices for more than 250 Fortune 500 companies. Setting up your business in this hi-tech city comes with its own challenges. To make this process easier we have shared with you a list of few coworking spaces gurgaon which provide an option of day pass so that you can experience working in a space before committing to it.
1.iKeva: The neighbourhood is a perfect mix of young vibrant start-ups and very large companies. The Centre is at a convenient distance from metro station, cultural hubs and other conveniences.The building is in close proximity to several prominent business hubs like M.G Road, Golf Course Road, Iffco Chowk, South City and areas like Sector 29, 33 & 45. Their office space gives you a great advantage, accounting for the fact that you get a comfortable, productive and high energy environment echoing the energy of the city and your needs for your business.
Details: Online Information- http://kowrk.com/kospace/ikeva-gurgaon/
Day Passes start from Rs.500.

2.Coworking Space, Near Sushant Lok: This space is ideal for startups looking to work with a supportive community. Enjoy luxurious infrastructure like high-speed internet, reception, IT, HR, legal, conference room usage and administrative support. This coworking space also offers free programs allowing local business owners to develop new skills. Free of cost workshops will be provided on digital marketing, understanding your customer, how to pitch etc.
Details: Online Information- http://kowrk.com/kospace/coworking-space-gurgoan-near-sushant-lok/
Day Passes start from Rs.499.
3. Grappus Coworking : This coworking space is a 3000 square feet space for innovation, where individuals and startups can rent fully equipped workstations in a playful and cosy environment. From eye-catching artwork to zen music, to amazingly comfortable couches and of course, great coffee, you’ll always feel at ease working here, even on the most stressful days.
Details: Online Information- http://kowrk.com/kospace/grappus-coworking-gurgaon/
Day Passes start from Rs.500.
4. Innov8 : This Coworking Space in Gurugram is arguably located in India’s most famous corporate business complex spread across 12 Million sq. ft. With a strategic location along the National Highway 8, state of art facilities and a premium structure, Innov8’s Gurugram centre is a great place for people to work and create new innovations.
Details: Online Information- http://kowrk.com/kospace/innov8-coworking-space-gurugram/
Day Passes start from Rs.599.
5. AltF: A perfect blend of Coworking + CoLiving Space at walking distance from Guru Dronacharya Metro Station.AltF Coworking is looking to ensure that you get your start-up off the ground at minimum cost and with plenty of resources.AltF Coworking is one of the best Coworking places in economy segment in Gurgaon. Support is what you look for in a community and AltF offers exactly the same.
Details: Online Information- http://kowrk.com/kospace/altf/
Day Passes start from Rs.200.
Are you also looking for coworking spaces in Gurgaon? You can find all the options here!

A Sample balance sheet is a financial statement which provides an idea of a company’s financial position. The ultimate purpose of the balance sheet is to disclose the financial position of the company at a given time. A balance sheet is mostly prepared at the end of accounting period like a month, quarter or year-end depends on the organization. For larger organizations, a balance sheet must be filled once in a year as a part of company’s statutory accounts. It does by outlining the total assets that a company owns and any amounts that it owes to lenders or banks. A standard company balance sheet has three parts as assets, liabilities, and owner’s equity. Let us discuss in detail as follows.

1. Assets: Asset is anything that a company owns in order to generate income. This could be cash, property, equipment, inventory and so on. As asset is expected to be converted into cash. In a simple balance sheet, assets are indicators of company’s holdings. Assets are further classified into tangible and intangible assets. The tangible assets are further divided into current, long-term and other assets. On the other hand, the intangible assets could be trademark, copyrights etcetera. In a balance sheet, assets having alike properties are usually grouped together. A widely known approach is to bifurcate the assets into current assets and non-current assets.
● Current Assets: Current assets can be defined as the assets which include cash and the assets that could be converted into cash. Current assets are expected to be consumed within a year. Cash, cash equivalents, accounts receivable, prepaid expenses are some examples to mention.
● Non-Current Assets: Non-current assets are also often referred as long-term assets. Here, investments are known as the accounting year. Examples of non-current assets are buildings, land, machinery and all intangible assets.
While preparing a balance sheet, the currents assets are mentioned first and non-current assets later.
2. Liabilities: Liabilities can be defined as the amount that an organization holds. Liabilities are further divided into current and long-term liabilities on the balance sheet. Let us discuss them in detail.
● Current Liabilities: Current liabilities are the claims that are expected to meet within a year. These are accounts payable, accrued expenses, taxes payable, or by the provision of goods or services.
● Long-Term Liabilities: All liabilities that are not current liabilities are considered as long-term liabilities. These are the debts that must be repaid in more than a year from the date on the balance sheet.
3. Owner’s Equity: In the balance sheet, owner’s equity is often referred as a shareholder equity. This is also known as a book value. Owner’s equity can be considered as the net assets. It is the assets minus the liabilities. Any remaining value in assets can be attributed to owner’s equity.





The formula of the balance sheet can be defined as:

Assets = Liabilities + Owner’s Equity


How to prepare a simple Balance Sheet?

There are two formats to represent the balance sheet. In the account format the items are presented horizontally whereas, in the report format, the asset items are listed vertically.

Why is the Balance Sheet important?

A simple balance sheet provides a whole picture of the financial health of an organization at a given period of time. The balance sheet tells you the current value of your assets and the complete view of your business. A balance sheet could also serve as an indicator before any disaster occurs in the business. With the help of a balance sheet, you can analyze the following things such as, the general financial position of the business, productivity and growth of the business and Warning signs that there is a threat ahead.

https://www.edupristine.com/blog/balance-sheet-in-detail

In today’s complex business environment, if you’re the one who digs evaluating and analyzing data, interacting with a variety of people, bringing meaningful insights, creating solutions, a career as a business analyst could be for you. Before you line up the things, it is imperative to know the significance and what exactly is business analytics meant for.

Business analysis is the process of understanding business needs, capturing, analyzing, documenting the requirements, and delivering the requirements to the relevant stakeholders. Business analytics is used to evaluate organization-wide operations and can be performed from sales to customer services. With an eternal thirst to be best in the market, there should be consistent performance and this is where business analysts come into the picture. Business analyst produces the requirements which distinctly state the business needs to enhance the competitiveness and the performance of a company. Business analyst acts a bridge in between the current issues and the answers to mend it. Business analysts consistently work on improving or updating a computer system like how an architecture builds.

Business Analyst Job Description: Business analyst conducts market analysis, gather essential data, ensure business data, compile into reports, which managers and shareholders can use. Exceptional communication, analytical, and technical skills are must-have traits to be a business analyst though. As a business analyst, you are expected to have the following skills.

● Creating, analyzing, and validating detailed functional specifications.
● Using business analysis, flow charts, activity diagrams, document analysis, workflow analysis.
● Interpreting business needs of customers and translating them into the application and operational requirement with the help of strong analytical and product management skills.
● Creating a detailed business analysis, outlining problems, figuring out opportunities and solutions for a business.
● Communicating the benefits of your recommendations across departments and assist to address any uncertainty.
● Collaborating proactively with internal and external customers to analyses information needs and functional requirements and delivering use cases, interface designs as when required.
● Delivering work products throughout the project life cycle.
● Challenging the presumptions of business units on how they can execute their strategies successfully.
● Producing written documentation to support the work, report on findings to present to the stakeholders when necessary.
● Using the natural language to develop requirement specifications.




Business Analyst Duties:

● Understanding the requirements of the business. The vital role of a business analyst is to work with the project stakeholders and understand their requirements and translated them in a technical way that developers can understand.
● It is an inevitable responsibility of a business analyst to lead ad hoc or formalized teams as they need to coordinate and structure on designated projects or assignments to achieve fruitful results.
● Business analyst’s core responsibility is to correct defects, make changes, maintenance and enhancement of the values of the system. They are also expected to provide reports of several documents.
● Helping technically in training and coaching of professional and technical staff.
● As mentioned earlier, the business analysts main role is to build the business requirement specification. They have to develop informative, usable, and coherent documents for the professional success. Hence, technical skill is must to become a data analyst.
● A business analyst must be strong in decision making and can use the formalized techniques like decision matrix which assists in making business appropriate and possess the top-notch quality to provide the best possible service for the clients.
● Business analysts responsibilities don’t end up with the identification of needs and requirements but also expected to ensure that the product is functioning well as it has been designed. This is where user acceptance testing comes into the picture and business analysts should actively come up with several test scenarios.

Business Analyst Salary: Salary of a data analyst usually is dependent on the organization and job responsibilities. It’s not a surprise that business analysts do get a substantial paycheck compared to other roles in entry-level considering the fact that they have the responsibility to meet the end.

But, you have to be outstanding and exhibit your skills to stand out from the cluster. So, what are you waiting for? EduPristine offers a top-notch big analytics source that gives your career a much-needed boost. Let us know in the comment section below how this article have helped you in getting insights.

Click here for more information - https://www.edupristine.com/blog/business-analyst-jd-duties-salary

Hong Kong is a mature coworking market. Expansion of shared office space in hong kong is expected to grow more vertically in geo-hubs that already have a high concentration of coworking spaces. Team Kowrk predicts that coworking chains will be quick to horizontally expand to other less ‘coworked’ regions in the country. It is predicted that more coworking spaces will pop up along the new South Island MTR line. Coworking in Hong Kong is set to grow further in 2018. If you are travelling to Hong Kong or just want to find a space which caters to your needs, the following list provides you with some of the coworking spaces which offer day passes at affordable rates to choose from.
1.Incu- Labspace: Incu-Labspace is the 1st non-government creative coworking space in Hong Kong. Soft-launched in Dec 2009 and officially launched in May 2010, for change-making entrepreneurs and innovators from various innovative fields to cross-over, work, mingle and create things together. The 4000 sq .ft. space provides you with the digital , social and design innovation and also understands that startup growth needs more than just space but also about knowledge transfer, know-how mentoring and community building.
Details: Online Information- http://kowrk.com/kospace/incu-labspace/
Day Passes start from HK$200.
2.Coffice Coworking: Coffice Coworking Space is fully-integrated with entrepreneurial ideas, information, meeting room, event space, networking platform and workstation. They aim at helping community base to develop their business ideas into actual projects and plans.
Coffice is right above the MTR station and hence very easily accessible. Great area for hot desking. You get access to support system for startups (lawyer, accountant etc) which is an added bonus at affordable rates.
Details: Online Information-http://kowrk.com/kospace/coffice-coworking-space/
Day Passes start from HK$150.
3.NeighborFarm: NeighborFarm is a multi-functional business centre which consists the elements of Coworking Space, Networking and potential commercial alliances. They advocate an ideal altruism commercial development full of social coherence and kindness. Furthermore, this coworking space strives to establish a platform for passionate and creative entrepreneurs. This enhances the interaction of business, sharing resources and ultimately team up to extend your career paths or alliances.
Details: Online Information-http://kowrk.com/kospace/neighborfarm-coworking-space/
Day Passes start from HK$200.
4.The Good Lab : The Good Lab is Hong Kong’s first Social Innovation hub. They believe in building a community of changemakers by providing capacity building courses and experimentation opportunities for the development of innovative ideas. They ignite interest and encourage collaboration between sectors to solve complex social and environmental problems through their Social Innovation Academy.
Details: Online Information-http://kowrk.com/kospace/the-good-lab-west-kowloon/
Day Passes start from HK$180.
5. Missolink : At Missolink, they share visions and work together with you towards your goal. It is a decent co-working workplace with an energetic network for start-ups and freelancers.This place is good for business and young entrepreneurs. Healthy and professional working environment is provided for your work.
Details: Online Information-http://kowrk.com/kospace/missolink/
Day Passes start from HK$180.
Looking for coworking spaces in Hong Kong? You can find all the options here!

Big Data and Hadoop have been considered as synonyms for a long. However, there’s a thin line between Big Data and Hadoop which explains all. Big Data is a problem and Hadoop provided a solution to it. Big Data is a collection of humongous collection of data. It cannot be processed by traditional methods because most of the generated data is in unstructured form. Here, Hadoop emerged as a solution to this problem

Who is a Hadoop Developer?

A Hadoop Developer jobs is similar to that of a software developer but in the big data stream. Hadoop Developer is expected to write code or build applications of Hadoop. He/she must be aware of how the components fit together and decide on which is the best Hadoop component for a specific task. Let us look at some responsibilities a Hadoop Developer must possess to gain a basic understanding of what exactly this job is all about.

Job Responsibilities of a Hadoop Developer:
● A Hadoop Developer has many responsibilities depends on the domain or sector. Following are some of the tasks a Hadoop Developer is responsible for:
● A Hadoop developer might take an ownership of data as the more one is with familiar the data, the more meaningful insights are.
● Install, configure, and maintain enterprise hadoop environment.
● Create MapReduce coding that works seamlessly on Hadoop clusters
● Perform analysis of huge data stores and uncover insights
● Maintaining security and data privacy
● Translate complex functional and technical requirements into detailed design.
● Test prototypes and oversee handover to operational teams.
● Implement best practices or standards.

Hadoop Developer Skills:

As you are aware of the job responsibilities of a Hadoop Developer, it’s time to hone the essential skills to become one.
● Basic knowledge of backend programming languages like Java and OOP.
● Writing reliable and maintainable code
● Good knowledge of concurrency and multi-threading concepts.
● Data processing for generating the patterns.
● Obvious knowledge of Hadoop ecosystem and its components. Pig, Hive, Flume, etcetera.
● Analytical skills applied to Big Data Domain
● Data cleansing for verification and validation

It is not mandatory that every Hadoop Developer must be involved in all the aforementioned points. They are just commonly performed tasks, however, the job role differs from organization to organization considering the domains, plans, and size of the team.
Career Opportunities for a Hadoop Developer:
There are several job titles and opportunities available for Hadoop Developers such as Hadoop Engineer, Architect, Lead Developer, and Big Data Developer. You are absolutely wrong if only IT companies offer the Hadoop jobs. Besides the tech companies, there are several sectors that require Hadoop Developers such as travel, retail, healthcare, advertising, telecommunications, government etc.,

Hadoop Developer Salaries:
It actually depends on the company you are working such as a startup or mid-level company or a large firm. It also depends on the experience one has in the industry as it reflects the knowledge he possesses. Salaries of Hadoop developers are fatter than many other positions in the industry but varies upon factors like city chosen, certification, etc., An entry-level Hadoop developer with certification can draw 5.9 LPA

Hadoop Developer Job Opportunities:

There has never been a better time to excel in something. Hadoop is a rewarding and lucrative career with a plethora of growth opportunities. However, it is not a piece of cake. Becoming a Hadoop Developer takes effort, time, and a small investment but the treasure you discover at the end is quite rewarding though. If the above-mentioned points interest you, it’s time to brace yourself to up-skill with Hadoop and grab an opportunity to become a Hadoop Developer. Get started with specially curated Big Data and Hadoop course by EduPristine.

Click here for more information - https://www.edupristine.com/blog/big-data-hadoop-developer-jobs

Capital budgeting is a company’s formal process used for evaluating potential expenditures or investments that are significant in amount. In layman's words, Capital budgeting, and investment appraisal, is the planning process used to determine whether an organization's long-term investments such as new machinery, replacement of machinery, new plants, new products, and research development projects are worth the funding of cash through the firm's capitalization structure (debt, equity or retained earnings).

It is the process of allocating resources for major capital, or investment, expenditures. One of the primary goals of capital budgeting investments is to increase the value of the firm to the shareholders. It involves the decision to invest the current funds for addition, disposition, modification or replacement of fixed assets. The large expenditures include the purchase of fixed assets like land and building, new equipment, rebuilding or replacing existing equipment, research and development, etc. The large amounts spent on these types of projects are known as capital expenditures. Capital Budgeting is a tool for maximizing a company’s future profits since most companies can manage only a limited number of large projects at any one time.

It usually involves calculation of every project’s future accounting profit by period, the flow of cash by period, the present value of cash flows after considering the time value of money. The number of years it takes for a project’s cash flow to pay back the initial cash investment, an assessment of risk, and various other factors.

FEATURES OF CAPITAL BUDGETING:
1. It involves high risk
2. Large profits are estimated
3. The long time between the initial investments and estimated returns

CAPITAL BUDGETING PROCESS:

● Project identification and generation: The first step towards capital budgeting is to generate a proposal for investments. There could be various reasons for taking up investments in a business. It could be the addition of a new product line or expanding the existing one. It could be a proposal to either increase the production or reduce the costs of outputs.
● Project Screening and Evaluation: This step mainly involves selecting all correct criteria to judge the desirability of a proposal. This must match the objective of the firm to maximize its market value. The tool of the time value of money comes in handy in this step. Also, the estimation of the benefits and the costs need to be done. The total cash inflow and outflow along with the uncertainties and risks associated with the proposal must be analyzed thoroughly and appropriate provisioning has to be done for the same.
● Project Selection: There is no such defined method for the selection of a proposal for investments as different businesses have different requirements. That is why the approval of an investment proposal is done based on the selection criteria and screening process which is defined for every firm keeping in mind the objectives of the investment being undertaken. Once the proposal has been finalized, the different alternatives for raising or acquiring funds must be explored by the finance team. This is called preparing the capital budget. The average cost of funds must be reduced. A detailed procedure for periodical reports and tracking the project for the lifetime needs to be streamlined in the initial phase itself. The final approvals are based on profitability, Economic constituents, viability and market conditions.
● Implementation: Money is spent and thus proposal is implemented. The different responsibilities of implementing the proposals, completion of the project within the requisite time period and reduction of cost are allotted. The management then takes up the task of monitoring and containing the implementation of the proposals.
● Performance review: The final stage of capital budgeting involves comparison of actual results with the standard ones. The unfavorable results are identified and removing the various difficulties of the projects helps for future selection and execution of the proposals.

There were some pointers on Capital Budgeting. The need for Capital Budgeting on the day to day investments are as follows:

● A large sum of money is involved which influences the profitability of the firm making capital budgeting an important task.
● Long-term investments, once made, cannot be reversed without a significant loss of invested capital. The investment becomes sunk, and mistakes, rather than being readily rectified, must often be borne until the firm can be withdrawn through depreciation charges or liquidation. It influences the whole conduct of the business for the years to come.
● Investment decisions are the based on which the profit will be earned and probably measured through the return on the capital. A proper mix of capital investment is quite important to ensure an adequate rate of return on investment, calling for the need for capital budgeting.
● The implication of long-term investment decisions is more extensive than those of short-run decisions because of the time factor involved, capital budgeting decisions are subject to the higher degree of risk and uncertainty than a short-run decision.

Click here for more information - https://www.edupristine.com/blog/capital-budgeting

An annual report is a snapshot that corporations provide the stakeholders, investors, and community by describing their operations, financial conditions, the balance sheet, commercial performance, corporate governance, assessment of the financial trends of the business of the preceding year. Annual reports are prepared at the end of the fiscal year to provide the internal operations of the company such as activities of past and future and performance to the customers. Preferably, every investor must investigate to obtain the financial information and what management is headed to. A typical annual report covers multiple sections that assist investors and creditors understand the company rather than by simply looking at a set of regular purpose financial statements. An annual report acts as a pinnacle in the corporate communications.

Key components of Annual Report: An annual report assists in understanding the assets and pitfalls of an organization's financial conditions as it acts as a reflector of the outline of corporate earnings. An Annual report usually begins with a letter of Chairman of the Board or the CEO, followed by financial information, products that are on the board, the company's subsidiaries, and director's reports.

● Chairman’s Letter: It has been conventional to maintain a letter from the chairman of the board to the stakeholders to present an overview of the preceding year’s key improvements and challenges where they couldn't meet the expectations. This part of the annual report also consists of the future outlooks such as insights, strategies, and growth opportunities. Small businesses might not have a board of directors, but a letter from the president is appropriate to give to investors.
● Ten-year Financial Summary: Prior years annual reports help in analysing the growth or de-growth over the period of time and also suggests other preeminent pointers of organization’s success.
● List of Directors and other Officers: All the information regarding the prominent delegates of an organization such as CEO, CFO, president, and vice-presidents is available here. The other members who are on the board but may not be a part of the company can also be included here to assist in certain situations.
● Management Discussion and Analysis (MD&A): The management discussion and analysis is the section of the annual report where the management presents the different aspects of the business. It is an overview of the performances of previous years and highlights the business strategy that they intend to pursue the coming fiscal. It could be an inception for a new investor to understand the business fundamentals. Appointments, new product launches, updates on the progress, and other pieces of information are discussed here.
● Director’s Report: As financial reporting is an indispensable part of running a business, a director's report is a financial document that needs to file at the end of every financial year.
● Corporate information: Subsidiaries, brands, addresses: This section of the annual report consists of company locations, product lines, brand names, and contact information.
● General shareholders’ information and corporate governance: Here, the report consists of the aspects that are essential to the shareholder of a company and need not be a part of the daily operations of a company.
● Financial Statements and Schedules: This section includes the financial performance data of the company such as operational performance as the financial strength of a company during the reporting period. There are three financial statements namely, the profit and loss statement, balance sheet, and cash flow.

Reading an Annual Report: Following are the certain things to keep in mind while reading an annual report of any organization.

● Review the company’s financial statements and analyse how to enhance profitability, growth and sustainability.
● Footnotes and schedules are to be taken seriously for a better understanding of the financial statements.
● One must be able to recognize the signs that the company is providing regarding any disaster or growth ahead

It is essential to scrutinize the annual report for the information before taking any investment decisions. One just needs to read an annual report like a newspaper and jump around to the sections related to you and decide whether to buy or hold on to the stock.

Click here for more information - https://www.edupristine.com/blog/annual-report

1. N. L. Dalmia Institute of Management Studies :
N. L. Dalmia Institute of Management Studies and Research is ISO 9001:2008 certified by UKAS, United Kingdom Accredited Services & SGS.

The Institute has been awarded "Premier College Status" by Accreditation Service for International Schools,
Colleges & Universities (ASIC).

The Institute has been awarded “A” Grade by National Assessment and Accreditation Council (NAAC).

The Institute has associations and prestigious memberships with Professional bodies like:

Advance Collegiate School of Business (AACSB), USA
European Foundation for Management Development (EFMD), Belgium and
European Foundation for Management Development Global Network (EFMDGN), Belgium.
Bombay Management Association (BMA)
Confederation of Indian Industry (CII)

2. FLIP National Challenge:
FLIP National Challenge (FNC) is unarguably the largest Finance contest in India, for B-Schoolers aspiring to a career in Financial services. During FLIP National Challenge, thousands of finance aspirants compete for the highest score in select FLIP Certifications. So, apart from getting a CV boosting FLIP Certification, they also get to benchmark themselves against an all India pool.

3. Mahindra War Room:
The Mahindra War Room, first commissioned in 2007, is one of the top Case Study competitions for premier B-Schoolers. Students are required to form 4 member teams, select a caselet from a given set of business scenarios and submit their thought through and researched solution for it. Mahindra War Room

The teams that make it through the primary jury, are flown down to Mumbai for the Grand Finale! They present their case to Mr. Anand Mahindra and the top management at the Mahindra Group. Winner & Runner Up teams win Cash Prizes and PPIs with the Mahindra Group.

4. YES Bank Transformation Series:
The inaugural edition of YES Bank’s Transformation series Case Study challenge, was hosted in 2010 and had 1500 participants. Since then, the competition has seen a steady increase in participation. The theme for the 2016 edition was ‘Creating impact through Disruptive Innovation’.

YES Bank Transformation series

Similar to Mahindra War Room, students form teams of three and solve a case study stemming from the theme. The best 15 teams are then brought in to the Grand Finale in Mumbai. The top 3 teams go onto win PPIs with YES Bank & cash prizes. Campus round winners also bag some attractive cash prizes.

5. Airtel iCreate:
are other popular B-School case study competitions aimed at getting the brightest minds in the country, to work towards unconventional and innovative solutions for challenging business problems?

Click here for more information - http://www.nldalmia.in/

Big Data analytics is the process of gathering, organizing and analyzing large sets of data to discover new patterns and assist the organization to identify the data which is important to their business. The one who mashes up and analyses several data resources to evaluate company's technical performance and provides recommendations on system enhancements is preferably called as a data analyst.

Now, if you’re the one who can convert numbers into everyday English or figure out new prices for the product you are at the exact place, mate. But, if you are willing to make it as your career you are expected to have certain skills. So, here we go.

Data Analyst Skills:

If you intend to become a successful data analyst, you must start by ensuring a good knowledge in technology, business intelligence, data mining, data auditing, mathematics, statistics and another bunch of analytics skills which include:

● Technical and Programming Languages: You need to be familiar with some computer software and scripting languages like Matlab and Python to find significant insights, statistical languages like R, SAS and other computer skills include javascript, XML and so on.
● Data Mining and Auditing: A data analyst must have data mining and auditing skills. Data mining is the process of sorting the large sets of data to classify patterns and establish relationships through data analysis. Data auditing is the process of conducting a data audit to assess how company's data is appropriate for a given purpose.
● Testing Skills: A data analyst must have testing skills as the tests are done based on the different hypothesis that impacts the key performance indicators in one way or the other.
● Statistical Skills: A data analyst must have a grounding in statistics as it helps in understanding algorithms deeply.
● Communication Skills: A data analyst is expected to work with different people. So, one should be able to communicate the technical findings to other non-technical findings to solve business problems.

Data Analyst Job Description:

As a data analyst, you will need to:

● Identify, analyze, and interpret trends or patterns in complex data sets that help in boosting the business.
● Importing data from various external data sources to bring meaningful insights into the business.
● Creating data visualisations to effectively convey findings to the management that helps in a decision-making process.
● Filter and clean data by examining computer reports and performance indicators.
● Work with management, IT teams, data scientists to determine organizational goals.
● Collect customer requirements, determine technical issues, and design reports to meet data analysis needs.
● Identify new sources of data and methods to improve data collection, analysis, and reporting.
● Collect, understand and document detailed business requirements using appropriate tools and techniques
● Locate and define new process improvement opportunities


Data Analyst Qualification: A first degree in streams such as computers, statistics, economics etcetera is often required. Irrespective of your degree to succeed as a data analyst, you must be able the possess the relevant skills as mentioned above.

Data Analyst Salary: Salary of a data analyst usually is dependent on the organization and job responsibilities. But it varies due to the niches one specialized in. However, according to payscale, an average data analyst can earn 3,10,000 /- per annum in India.

Data analytics is a posthaste growing field and highly skilled analysts have demand in all sectors. This signifies that there are a plethora of opportunities to crack down. But, you have to be outstanding and exhibit data analytics skills to stand out from the cluster. So, what are you waiting for? EduPristine offers a top-notch big data source that gives your career a much-needed boost.

Click here more information - https://www.edupristine.com/blog/big-data-analyst-skills-and-responsibilities

What is Amalgamation?

Before getting into insights, let us understand what amalgamation means. As the name suggests, Amalgamation is the blending of two or more existing companies into one. Say, company A and company B go into liquidation to create a new entity C. Amalgamation also includes the Absorption. Absorption is the process where one company takes control over the other. Considering the example, company A takes over company B and now, B is the wounded up.

There are two commonly used terms you need to remember while referring the companies in amalgamation. They are as follows:

1. Transferor company is the amalgamating company
2. Transferee company is the amalgamated company.

Types of Amalgamation: As per the accounting purposes, AS-14, amalgamation has been categorized into two as follows:
1. Amalgamation in the nature of merger: When the assets and liabilities of the companies are truly pooled, as well as the interest of the companies and shareholders, is also combined, then it is called an amalgamation in the nature of merger.
2. Amalgamation in the nature of purchase: This method comes into existence when the conditions of the amalgamation in the nature of merger are not satisfied. When the assets and liabilities of the company are obtained by another and purchase consideration is paid by the transferee company.

Based on the above classification there are two methods to perform the accounting of amalgamation as follows:
1. The Pooling of Interests Method: The object of Pooling of Interest Method is to account for the amalgamation as if the separate businesses of the amalgamating companies were intended to be continued by the transferee company. Accordingly, only minimal changes are made in aggregating the individual financial statements of the amalgamating companies. Through this accounting method, the assets, liabilities and reserves of the transferor company are recorded by the transferee company at their existing carrying amounts.
2. The Purchase Method: The object of the Purchase Method is to account for the amalgamation by applying the same principles as are applied to the normal purchase of assets. In this method, the transfer company accounts for the amalgamation either by incorporating the assets and liabilities at their existing carrying amounts or by allocating the consideration to individual assets and liabilities of the transferor company on the basis of their fair values at the date of amalgamation.

Need for Amalgamation:
Amalgamation helps in the elimination of competition amongst other groups of industries.
● Amalgamation can also assist in the recreation of monopoly in the industry.
● It also takes place as a measure of tax planning.
● Amalgamation enhances the value of companies
● It can also be used to achieve growth gain financially.

The procedure of Amalgamation:
1. The terms of amalgamation are settled up by the board of directors of the constituent companies.
2. A scheme of amalgamation is prepared and submitted for approval to the respective High Court.
3. Approval of the shareholders of the constituent companies is obtained
4. Approval of SEBI is obtained.
5. A new company is formed and issues shares to the shareholders of the transferor company.

Advantages of Amalgamation:
● Competition between and among the companies in the industry will be eliminated.
● Monopoly in the market can be attained.
● Research and development facilities are increased.
● Benefits of large-scale production can be secured.
● Bulk purchase of materials at narrow cost is possible.
● Operating cost can be reduced by avoiding duplication.

Disadvantages of Amalgamation:
● Amalgamation eliminates the cut-throat competition in the industry.
● Unemployment may occur.
● People may not work in harmony, thereby resulting in the signs of discontentment.
● A business combination may result in over-capitalization.
● There’s no mandate that every amalgamation gets to succeed. One has to be ever ready for facing trial and tribulations.

Who is involved in Amalgamations?

Any amalgamation typically looks for investment bankers, accountants, lawyers, executives of the respective companies. The bankers perform their job by finance modeling, valuation etcetera to evaluate the potential transaction whereas the lawyers take care of the corporate clients to determine which of the mentioned legal structures is optimal.

Advantages of Amalgamation
Competition between the companies gets eliminated
R& facilities are increased
Operating cost can be reduced
Stability in the prices of the goods is maintained
Disadvantages of Amalgamation
Amalgamation may lead to elimination of healthy competition
Reduction of employees may take place
There could be additional debt to pay
Business combination could lead to monopoly in the market, which is not always positive
The goodwill and identity of the old company is lost
Recently announced Amalgamation
One of the recent amalgamations announced on the corporate front is of PVR Ltd. Multiplex operator PVR Ltd has approved an amalgamation scheme between Bijli Holdings Pvt Ltd and itself to simplify PVR’s shareholding structure. As per the management, the purpose of the amalgamation is to simplify the shareholding structure of PVR and reduction of shareholding tiers. It also envisages demonstrating Bijli Holdings’ direct engagement with PVR. After the amalgamation, individual promoters will directly hold shares in PVR and there will be no change in the total promoters’ shareholding of PVR.

https://www.edupristine.com/blog/amalgamation-explained-detail

The Big 4 consulting & accounting firms are hiring huge number of accounting graduates for their Indian as well as off shore functions in varied fields. But getting into Big 4 accounting firms is not an easy task. Now let’s discuss about these firms as well as how one can get in there.

Commerce graduates should look at building following skill sets to explore growth in their career path:
· Need practical understanding of accounting concepts and its application
· Working knowledge in dealing with direct and indirect matters
· Need to know how to use accounting software tools such as Tally, QuickBooks, SAP, Oracle, etc.
· Understanding of the legal framework in which businesses operate
· Improved communication and soft skills

Commerce graduates after upgrading abovementioned skill sets can assure themselves to secure a competitive role within an accounting team. They can also pursue roles in other departments as their accounting background will help them grow in the organization.
What Does a Commerce Graduate need?
If you agree to the above, you will also agree that graduates need some polishing to find a job of their choice.

· They need practical insights of working in an organization and understand the need of employers in the industry.
· They need to know about the types of business processes involved in an organization and
· They need to build confidence within themselves to take up challenging roles within an organization, these roles could be accounting or non-accounting.
· They should be aware of job options available to him based on his/her interest.

To know how to get into Big 4s after your commerce degree, then read here: https://www.edupristine.com/blog/how-to-get-into-big-4

Due to increased use of mobile phones, smartphones and tablets among users, mobile devices have given an ever-increasing opportunity to reach out to our potential customers and prospects.

Mobile Marketing can reach customers through mobile primarily through the following media.

Text – text messages/ SMS
Display – Static or animated images banners
Rich media – Combination of text and images to provide interactive experiences.
Audio & Video – Combination of Audio & Video clips to promote goods and services.
Incentivized media – A video or rich media advertising which incentivizes consumer and offers free credits, offers, coupons for watching ad, video.
With mobiles, advertisers have opportunity to send ads based on user’s location, proximity, device, telecom connection, digital behavior & physical behavior. This info makes mobile advertising a very powerful media and helps advertises to tailor their ad relevant to the customers.
In mobile advertising, the following aspects should be considered starting any campaign
Setting the objectives
Setting your goals & objectives is important. You should set goals that are Specific, Measurable, Achievable, Relevant, and Time Bound (SMART goals).
Allocate a budget
Set a right budget for your advertising plan. Your media plan may vary depending on your budget.
Decide on media mix plan
Media is a place where your mobile ads shall be placed. Make sure you select the right plan.
Design creative
Based on the media plan, creatives are chosen. It may be rich media, text messages, A/V , interstitial etc. One has to be concise & brief with the creative.
Set up tracking
Detailed plan to track & analyze media & ad performance
Optimization plan
Optimization is key. One has to choose wisely which media is working which is not. Optimize not only media but also creatives so as to achieve objectives. Allocate more money in ads which are performing better.
Mobile advertising & Mobile marketing is a growing discipline which has evolved in last few years. From SMS to Push notifications to contextual marketing everything has gained importance. Technology has evolved and so have the customers.
So every marketer thinking of mobile should be open to innovate, experiment, learn and adopt to stay ahead of the competition.

To know how to create a great mobile experience: read here: https://www.edupristine.com/blog/mobile-marketing

Risk exists for any kind of a project, irrespective of its size, complexity and other aspects. A project’s success depends heavily on its Project Manager’s ability to manage the risk. So, it is important that as a PM, you are asking all the right questions when it comes to handling risk.
Let us run through this handy checklist to gauge your risk management in project management.
1) Have you created a risk matrix?
A risk matrix is a core artefact to be prepared by the PM, right at the start of the project. Creating such a document compels the PM and everyone else to look at the project from different perspectives, identify the loose ends or live wires and ensures that these details are recorded and registered for everyone to be aware.
2) Have you prioritized the risks?
Once you get your list of risks ready, prioritize them as H/M/L or color code them if that’s your style, but make sure that not all risks do not get the same treatment. For e.g. if I’m planning a birthday party, a few guests not turning up and the food getting wasted is a risk, but it’s a low one, because the party will not be cancelled due to this. However, if the caterer himself does not turn up, well, then, it’s a high risk!
The reason we need to prioritize risks is, let’s admit it, managing risks is an overhead which does not contribute directly to the project output. So, it’s important we invest our time on the ones that need the most attention.
3) Have you assigned owners for the risk items?
Collective accountability is a must when it comes to mitigating risks. The PM is not a super hero who can single-handedly control all the risks. So, it is important to assign different owners for the risk items and make people aware of their ownership.
For e.g. while working on version 1.0 of a project, you want to make the design and the schema scalable, because there is a scheduled 2.0 that is bound to follow-up shortly. A Technical Architect would most likely happen to own this risk item.
4) How are you planning to track the risk items?
You’ve created the risk matrix, prioritized and assigned owners to the risk items. Great! Two months later, how would you assess the likelihood of occurrence of that event? Would that be a subjective decision? Maybe, all the stakeholders get together once a month to review the risk items? What happens if the stakeholders cannot arrive at a consensus?

One of the biggest challenges in the area of risk management is tracking the risks. The Project Manager and the other risk owners should watch out for early warning signs that are potential indicators. Also, wherever possible, it is important to define the risk item in a measurable way so it’s easy to track it. (E.g. if the fuel goes down to 15%, abort the flight and land).
For e.g. Integration testing is a risk item for your project since you have to test with an external system. You can define it as – if the external system is not ready for testing by August, then the risk is high and it is time to resort to contingency plan. These criteria can be drafted as early as the beginning of the project.
5) How often do you revisit the risk matrix?
As the project progresses, the landscape can vary to the extent that some risks may just drop off or their priorities may change or new risk items may crop up. All this goes to say that your risk matrix has to remain updated and need to be relooked at a regular interval (preferably, weekly or bi-weekly)
Sometimes, it’s possible a certain risk event has now occurred, which necessitates you to take action points. For e.g. if a certain key developer has left the firm, this means resource changes and the training associated with getting the new person up to speed.
6) Have you got your contingency plans ready?
It is surprising to see projects where risks are meticulously identified and tracked, but people do not know what to do when the event actually occurs. When the action you need to take is not clear, people start pressing the panic button and run like headless chicken.
A successful Project Manager is often someone who can keep his calm at the worst of situations and that usually happens with a) experience and b) clarity in thinking and planning. Even for the worst of the risks, have a contingency plan ready. For e.g. one of your requirements has undergone a significant change due to the dynamic markets. It could just be that you need to buy more time to implement or you may choose to leave this out for the next phase.
7) Have you communicated the risks to your stakeholders?
Pick any aspect of Project Management and you would invariably add – ‘please communicate’. So, risk is no exception. One of the positive things about communicating risks is that people are aware of the things that can go wrong and when you present your contingency plans, they know that you’re ready to tackle when things go wrong. So, the risks become calculated risks, which are the ones that projects need to take. It also means the accountability is spread across the team and people are aware of the things to consider before taking a decision.
For e.g. during a project kick-off, a major risk identified about having insufficient budget to procure the right kind of hardware could make the customer rethink about going ahead with the project. Maybe, he would defer it till the budget is made available. Although, it may appear to be a failure, it would work out in the long-term, because the project may not yield the expected results with out of date hardware.
This handy checklist should help you deal with the project risks. A final parting thought – a Project Manager should never consider risks as a personal success or a failure. Some of the risks can even be ‘good risks’. If you are able to look at the risk matrix impartially, it is more likely that you’ll be able to manage it better.

To read more on how to think from a Project Manager’s perspective, click here: https://www.edupristine.com/blog/risk-management-from-project-managers-perspective

From a Digital Marketing point of view, it’s a vital and necessary to know all the Google panda updates and how Google Algorithm makes the search engine so accurate for the users. There are a lot of specific mathematics and logics behind these algorithms. We need to understand these very carefully. From SEO perspective, it is required to know why Google launches new update every now and then. It’s because Google always tries to improve the user experience. This is the ulterior objective. They work on providing a better result to the user to get the ultimate search satisfaction.

Google has modified its search algorithm a lot of times. These modification gives the business owners a challenge and a chance to rank higher in the search engines. Getting better rank has become a difficult task, but not an impossible one.

When we talk about Google algorithms, importance of Google Panda update cannot be ignored. After releasing this update many sites were brutally affected. It became hard to recover their old rankings and traffic. It’s a technology to filter the content. Post this update Google targeted low-quality content sites and blocked them for better search experience. To get relief from this update you have to focus on Content quality that should be fresh and unique.

Google Panda is a variation to Google’s search results ranking algorithm which was first released in February 2011. Google Panda update was made to lower the rank of " low-quality sites", and thus “higher-quality sites” comes near the top of the search results. There were 28 Panda updates launched by Google and Panda 4.2 was the last one which came on July 18, 2015.

To know more on Google Panda Updates, read here: https://www.edupristine.com/blog/google-algorithm-panda