₦airaland Forum

A user of Nairaland, identified by the username Roc10, has launched a new freelance hiring platform, Hirey, in a move that is already drawing attention across Nigeria’s digital business space.

The launch highlights a growing trend of grassroots tech innovation emerging directly from online communities. Known primarily as a discussion hub, Nairaland has increasingly become a breeding ground for ideas, collaborations, and now, full-scale platforms.

Hirey is entering a market filled with opportunity but also persistent friction. Despite Nigeria’s booming freelance economy, many businesses still struggle to find the right talent. Issues such as unqualified applications, poor communication, missed deadlines, and complicated payment systems have made hiring more difficult than it should be.

Roc10’s platform is positioning itself as a solution, promising to connect businesses with pre-vetted freelancers within 48 hours.

From Forum Conversations to Product Build

While details about Roc10 remain limited, users familiar with Nairaland say the move reflects a deeper understanding of how Nigerians already interact, hire, and transact online.

“This is someone who has seen the problem firsthand,” said Chinedu Eze, a Lagos-based product analyst. “On Nairaland, you’ll see people constantly asking for writers, designers, developers, and then complaining about how it went. Building a structured platform from that chaos makes sense.”

Another community member, posting under the handle AdaWrites, echoed similar sentiments: “If this actually filters out unserious freelancers, it will save businesses a lot of stress. But the vetting has to be real, not just branding.”

A Nigeria-First Alternative

Hirey is taking a localized approach rather than competing directly with international platforms like Upwork and Fiverr. The platform focuses on solving challenges specific to Nigerian users, particularly around payments and communication.

Among its core features:

Matching businesses with pre-screened freelancers within 48 hours

Smarter talent recommendations based on actual project needs

Direct communication between clients and freelancers

Naira-based payments to eliminate foreign exchange complications

Access to a wide range of professionals, including writers, developers, designers, and marketers


For many businesses, the local currency payment system could be a key advantage.

“Paying in dollars for local work has always been a headache,” said Amaka Okoye, an e-commerce entrepreneur. “Between exchange rates and bank charges, it adds unnecessary cost. A Naira-based system is long overdue.”

Early Reactions: Optimism with Caution

Initial reactions from freelancers and business owners have been cautiously optimistic. While many welcome the idea of a more efficient hiring process, some are waiting to see how well the platform delivers on its promises.

“I’ve applied for jobs on multiple platforms and never heard back,” said Sadiq Bello, a freelance designer. “If Hirey actually matches people based on skill and not just keywords, that’s a big improvement.”

However, experts warn that scaling the platform without compromising quality will be the real test.

“Vetting is easy at the beginning,” noted digital economy researcher Ifeoma Nwankwo. “The real challenge is maintaining that standard as more users join. If they get that right, Hirey could stand out in a crowded space.”

A Sign of What’s Next

Hirey’s launch signals more than just a new platform. It reflects a shift in where innovation is coming from, with everyday internet users stepping into the role of builders and problem-solvers.

As Nigeria’s digital economy continues to expand, solutions rooted in local experience may prove to be the ones that gain the most traction.

For now, Roc10’s Hirey is making a clear pitch to both businesses and freelancers: less noise, faster connections, and a system designed around how Nigerians actually work.

Sign up on Hirey for free as a freelancer and client https://hirey.base44.app?ref=growmiadvertising

Nigeria’s freelance economy is booming — but for many businesses, hiring the right talent has remained a stubbornly painful process. Too many unqualified applicants, poor communication, missed deadlines, and murky payment channels have long made the experience more trouble than it’s worth. A new platform called Hirey is now positioning itself as the solution, promising to match businesses with vetted freelancers in 48 hours or less.

Launched with Nigerian businesses squarely in mind, Hirey takes aim at what its founders describe as “unnecessary friction” in the traditional freelance hiring cycle. The platform covers a wide spectrum of creative and technical roles — from writers and graphic designers to software developers and digital marketers — all accessible through a single, streamlined interface.

The timing is deliberate. Nigeria’s digital services sector has seen explosive growth in recent years, with millions of skilled professionals offering services remotely. Yet a reliable, locally-focused infrastructure to bridge these workers with paying clients has remained elusive. Hirey is betting that a focused, Nigeria-first approach — rather than competing directly with global giants like Upwork or Fiverr on their own terms — is the smarter play.

What Hirey Offers
PLATFORM FEATURES AT A GLANCE
Hire faster — connect with pre-screened talent within 48 hours of posting
Better matching — talent aligned to specific project needs, not just keyword searches
Direct communication — no intermediaries, no delays between client and freelancer
Naira payments — simple, transparent local currency transactions
Diverse talent pool — writers, developers, designers, marketers and more
Perhaps the most practically significant feature for Nigerian businesses is the platform’s Naira-denominated payment system. Businesses dealing with international freelance platforms have long grappled with foreign exchange complications, dollar-denominated invoices, and the administrative overhead of cross-border transfers. Hirey sidesteps this entirely with a local-first payment approach.
The platform’s direct communication model — designed to eliminate the “middleman delays” common on other services — is another differentiator worth watching. On many existing platforms, clients and freelancers are funnelled through clunky in-system messaging with limited flexibility. Hirey’s founders say their system is built around clarity and speed at every touchpoint, from initial job post to final payment.
Hirey is currently starting its rollout from Nigeria, with an eye toward expanding across Africa as the platform gains traction. For a continent where the gig economy is growing rapidly but formal infrastructure still lags, the ambition behind the product feels well-timed.
For businesses tired of sifting through waves of unsuitable applications — and freelancers equally tired of competing on race-to-the-bottom pricing — Hirey is making a clear, confident pitch: you don’t need more options. You need the right person, quickly and reliably.

Sign up on Hirey as a freelancer and client using the link https://hirey.base44.app?ref=growmiadvertising or search for Hirey_Hub on Instagram to follow and such up.

Hiring shouldn’t slow your business down.

It should move it forward.

Yet for many businesses, hiring freelancers feels frustrating, unpredictable, and time-consuming.

You post a job…
Applications start coming in…

But instead of clarity, you’re faced with confusion.

Who’s actually qualified?
Who will deliver on time?
Who understands your vision?

😤 The reality most businesses face is hiring today often comes with unnecessary friction:

• Too many unqualified applicants
• Time wasted reviewing irrelevant profiles
• Poor communication after hiring
• Missed deadlines and inconsistent quality
• Payment complications and trust issues

Over time, this doesn’t just affect your workflow…
It affects your growth.

🚀 That’s exactly why we built Hirey.
Hirey is designed to simplify how Nigerian businesses find and work with freelancers — without the usual stress.

Instead of endless searching and guesswork, you get a more direct, efficient hiring experience.

💼 With Hirey, you can
• ⚡ Hire faster — connect with talent in 48 hours or less
• 🎯 Find better matches — freelancers aligned with your needs
• 💬 Communicate directly — no delays, no middlemen
• 💳 Pay securely in Naira — simple, transparent transactions
• 🔍 Access diverse talent — writers, developers, designers, marketers and more

This means you spend less time searching…
And more time building, shipping, and growing.

Because the right freelancer doesn’t just complete tasks —
they help you move faster and achieve more.

🔑 The bottom line is you don’t need more options.
You need the right person — quickly and reliably.

🚀 Start hiring smarter today: Search for Hirey Hub on Instagram and sign up from there or sign up through my bio.

Business owners in Nigeria, hiring just got easier.

No more wasting time searching.

No more unreliable freelancers.
No more payment stress.

Hirey is officially LIVE — built to help you find and hire the right talent, fast.

💼 What you’ll enjoy as a client on Hirey:

• ⚡ Hire in 48 hours or less — fast access to ready-to-work freelancers

• 🎯 Access to vetted Nigerian talent across design, tech, marketing & more

• 💬 Direct communication with freelancers — no delays, no middlemen

• 💳 Secure payments in Naira — simple and stress-free

• 🧠 Better matches based on your exact needs

• 🚀 Priority support during this early launch phase

• 🌟 Early access advantage — less competition, better talent availability

You don’t need more options…

You need the right person, fast — and that’s exactly what Hirey delivers.

👉 Post a job now https://hirey.base44.app?ref=69cafccfabe853d9f5982c5e

Freelancers in Nigeria… this is YOUR moment.

- No more endless applications.

- No more chasing clients that never reply.

Hirey is officially LIVE — and it’s built to help you get hired faster and earn consistently.

💼 What you’ll enjoy as an early freelancer on Hirey:

• 🚀 Get discovered by real Nigerian businesses actively looking to hire

• ⚡ Faster hiring process — no long waiting, no ghosting

• 💳 Secure payments in Naira — no international payment stress

• 🌟 Early user advantage — boosted visibility on the platform

• 📈 More job opportunities tailored to your skills

• 🤝 Direct connection with clients — no middleman confusion

• 🔥 Priority exposure for the first set of freelancers

You’re not just joining a platform… You’re getting in early, where competition is low and opportunities are high.

🚀 We’re onboarding our first 100 freelancers

👉 Sign up now: https://hirey.base44.app?ref=69cafccfabe853d9f5982c5e

Business owners in Nigeria, hiring just got easier.

No more wasting time searching.

No more unreliable freelancers.
No more payment stress.

Hirey is officially LIVE — built to help you find and hire the right talent, fast.

💼 What you’ll enjoy as a client on Hirey:

• ⚡ Hire in 48 hours or less — fast access to ready-to-work freelancers

• 🎯 Access to vetted Nigerian talent across design, tech, marketing & more

• 💬 Direct communication with freelancers — no delays, no middlemen

• 💳 Secure payments in Naira — simple and stress-free

• 🧠 Better matches based on your exact needs

• 🚀 Priority support during this early launch phase

• 🌟 Early access advantage — less competition, better talent availability

You don’t need more options…

You need the right person, fast — and that’s exactly what Hirey delivers.

👉 Post a job now https://hirey.base44.app?ref=69cafccfabe853d9f5982c5e

Africa Advertising Network is a subsidiary of MullenLowe U.S., an American advertising agency known for landing influential clients and breaking the barriers of marketing with innovative ideas. At Africa Advertising Network, we are passionate about the potential of Africa and its businesses. Our agency is dedicated to helping African enterprises thrive in an increasingly competitive global market. We specialize in crafting innovative, culturally resonant advertising campaigns that amplify the unique voices and stories of African brands.

Our Mission
Our mission is to empower African businesses by providing cutting-edge advertising solutions that drive growth, increase visibility, and build strong, enduring brands. We believe in the power of storytelling and the importance of cultural relevance, and we strive to connect businesses with their audiences in meaningful ways.

Job Description:
We are seeking enthusiastic and creative Social Media Advertisers with varying levels of experience (zero to intermediate) to join our dynamic team. If you are passionate about social media and have a knack for creating compelling ad campaigns, we want to hear from you!

Key Responsibilities:
Develop, implement, and manage social media advertising campaigns across various platforms including Google Ads, Facebook Ads, Instagram Ads, WhatsApp Ads, and YouTube Ads.
Collaborate with the creative team to produce engaging content that aligns with clients’ brand identity and campaign objectives.
Monitor and analyze campaign performance, providing insights and recommendations for optimization.
Stay updated with the latest trends and best practices in social media advertising.
Assist in the creation of reports to showcase campaign performance and ROI.

Requirements:
For Entry-Level Candidates:
Basic understanding of social media platforms and their advertising capabilities.
Eagerness to learn and adapt in a fast-paced environment.
Strong communication and creative skills.
Familiarity with tools like Google Ads, Facebook Ads, Instagram Ads, WhatsApp Ads, and YouTube Ads is a plus.
Familiarity with video editing tools like InShot and Kinemaster.
For Intermediate-Level Candidates:
Proven experience in managing social media advertising campaigns.
Proficiency in using advertising tools such as Google Ads, Facebook Ads, Instagram Ads, WhatsApp Ads, and YouTube Ads.
Ability to analyze campaign data and provide actionable insights.
Strong project management and organizational skills.
Excellent written and verbal communication skills.
General Requirements:
Understanding of digital marketing principles and strategies.
Ability to work independently and as part of a team.
Creativity and a keen eye for detail.
Passion for helping African businesses succeed.
Reliable internet connection for remote work.

What We Offer:
Opportunity to work with a passionate and dedicated team.
Exposure to a diverse range of clients and industries.
Competitive salary and growth opportunities.
Continuous learning and development.

Salary:
$300 - $600 monthly with attractive bonuses based on experience and work ethic.

How to Apply:
Interested candidates are invited to send their resume, detailing their relevant experience, and examples of any previous ad campaigns (if any) to africaadvertisingnetwork@gmail.com with the subject line "Social Media Advertiser Application - [Entry-Level/Intermediate]."
Join us at Africa Advertising Network and be a part of a team that is shaping the future of African advertising!

Africa Advertising Network is a subsidiary of MullenLowe U.S., an American advertising agency known for landing influential clients and breaking the barriers of marketing with innovative ideas. At Africa Advertising Network, we are passionate about the potential of Africa and its businesses. Our agency is dedicated to helping African enterprises thrive in an increasingly competitive global market. We specialize in crafting innovative, culturally resonant advertising campaigns that amplify the unique voices and stories of African brands.

Our Mission
Our mission is to empower African businesses by providing cutting-edge advertising solutions that drive growth, increase visibility, and build strong, enduring brands. We believe in the power of storytelling and the importance of cultural relevance, and we strive to connect businesses with their audiences in meaningful ways.

Job Description:
We are seeking enthusiastic and creative Social Media Advertisers with varying levels of experience (zero to intermediate) to join our dynamic team. If you are passionate about social media and have a knack for creating compelling ad campaigns, we want to hear from you!

Key Responsibilities:
Develop, implement, and manage social media advertising campaigns across various platforms including Google Ads, Facebook Ads, Instagram Ads, WhatsApp Ads, and YouTube Ads.
Collaborate with the creative team to produce engaging content that aligns with clients’ brand identity and campaign objectives.
Monitor and analyze campaign performance, providing insights and recommendations for optimization.
Stay updated with the latest trends and best practices in social media advertising.
Assist in the creation of reports to showcase campaign performance and ROI.

Requirements:
For Entry-Level Candidates:
Basic understanding of social media platforms and their advertising capabilities.
Eagerness to learn and adapt in a fast-paced environment.
Strong communication and creative skills.
Familiarity with tools like Google Ads, Facebook Ads, Instagram Ads, WhatsApp Ads, and YouTube Ads is a plus.
Familiarity with video editing tools like InShot and Kinemaster.
For Intermediate-Level Candidates:
Proven experience in managing social media advertising campaigns.
Proficiency in using advertising tools such as Google Ads, Facebook Ads, Instagram Ads, WhatsApp Ads, and YouTube Ads.
Ability to analyze campaign data and provide actionable insights.
Strong project management and organizational skills.
Excellent written and verbal communication skills.
General Requirements:
Understanding of digital marketing principles and strategies.
Ability to work independently and as part of a team.
Creativity and a keen eye for detail.
Passion for helping African businesses succeed.
Reliable internet connection for remote work.

What We Offer:
Opportunity to work with a passionate and dedicated team.
Exposure to a diverse range of clients and industries.
Competitive salary and growth opportunities.
Continuous learning and development.

Salary:
$300 - $600 monthly with attractive bonuses based on experience and work ethic.

How to Apply:
Interested candidates are invited to send their resume, detailing their relevant experience, and examples of any previous ad campaigns (if any) to africaadvertisingnetwork@gmail.com with the subject line "Social Media Advertiser Application - [Entry-Level/Intermediate]."
Join us at Africa Advertising Network and be a part of a team that is shaping the future of African advertising!

Job Title: Advertisers and Copywriters (Entry-Level and Intermediate)

Company: Africa Advertising Network

Location: Remote (Across Africa)

About Us: Africa Advertising Network is dedicated to helping African businesses thrive through innovative and culturally resonant advertising campaigns. We are fresh and passionate about the potential of Africa and its businesses, and we strive to connect brands with their audiences in meaningful ways.

Job Description: We are seeking enthusiastic and creative Social Media Advertisers with varying levels of experience (zero to intermediate) to join our dynamic team. If you are passionate about social media and have a knack for creating compelling ad campaigns, we want to hear from you!

Key Responsibilities:
- Develop, implement, and manage social media advertising campaigns across various platforms including Google Ads, Facebook Ads, Instagram Ads, WhatsApp Ads, and YouTube Ads.
- Collaborate with the creative team to produce engaging content that aligns with clients’ brand identity and campaign objectives.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
- Stay updated with the latest trends and best practices in social media advertising.
- Assist in the creation of reports to showcase campaign performance and ROI.
- Craft compelling ad copy for brands and businesses.

Requirements:
For Entry-Level Candidates:
- Basic understanding of social media platforms and their advertising capabilities.
- Eagerness to learn and adapt in a fast-paced environment.
- Strong communication and creative skills.
- Familiarity with tools like Google Ads, Facebook Ads, Instagram Ads, WhatsApp Ads, and YouTube Ads is a plus.
- Familiarity with video editing tools like InShot and Kinemaster.

For Intermediate-Level Candidates:
- Proven experience in managing social media advertising campaigns.
- Proficiency in using advertising tools such as Google Ads, Facebook Ads, Instagram Ads, WhatsApp Ads, and YouTube Ads.
- Ability to analyze campaign data and provide actionable insights.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
- Excellent copywriting skills.

General Requirements:
- Understanding of digital marketing principles and strategies.
- Ability to work independently and as part of a team.
- Creativity and a keen eye for detail.
- Passion for helping African businesses succeed.
- Reliable internet connection for remote work.

What We Offer:
- Opportunity to work with a passionate and dedicated team.
- Exposure to a diverse range of clients and industries.
- Competitive salary and growth opportunities.
- Continuous learning and development.

Salary:
$300 - $600 monthly depending on level of experience and qualification. Attractive bonuses are also available based on performance for all workers.

How to Apply: Interested candidates are invited to send their resume, detailing their relevant experience, and examples of any previous ad campaigns (if any) to africaadvertisingnetwork@gmail.com with the subject line "Social Media Advertiser Application - [Entry-Level/Intermediate] or Copywriter Application - [Entry-Level/Intermediate]."

Join us at Africa Advertising Network and be a part of a team that is shaping the future of African advertising!

We look forward to your applications and to growing our team with talented individuals who share our passion for Africa and its business potential.

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