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BABY BASICS
Can I Treat Baby Acne?
Find out why baby has acne already and if there's anything you can do to treat it.
You might be surprised to find that baby's newborn skin isn't perfectly pink and smooth as expected. In fact, some babies develop baby acne, which is characterized by red bumps on the cheeks, chin and forehead, and can appear anywhere from birth to 3 months of age. You may also see white bumps that resemble whiteheads on the same areas. If these disappear just weeks after birth, they’re called milia. Though milia are confused with acne, they're actually just dead skin that’s trapped in small pockets on the skin’s surface. They can also appear inside the mouth, and when they do they are known as Epstein’s pearls.
Clearly baby’s bumpy skin isn't the result of binging on pizza or fries! So where did it come from? Well, it's linked to hormones. While experts haven't found any specific reasons why babies get acne, they do know that the big culprits are the hormones baby inherited from you during pregnancy. According to Jennifer Shu, MD, FAAP, a pediatrician at Children's Medical Group in Atlanta there's unfortunately no way to prevent baby’s bumps. It may be tempting to treat them like you would your own breakouts but that's a huge no-no. Never try to use any of your adult acne treatments on baby and keep your hands off (no pinching or popping!). Instead, wash baby’s face one to three times a day with warm water and always pat dry. Do not use extra soaps or lotions. While it should clear up by 4 to 6 months of age, if baby’s acne refuses to tame, talk to your doctor about other possible treatments. And keep in mind that baby acne is extremely common in newborns and does not indicate future skin problems (whew).

NEWBORN BASICS
Can I Use Baby Wipes On My Newborn?
I've heard that newborns' skin is too sensitive for baby wipes, is this true? What should I use? And in general, what kind of baby wipe is best?
According to pediatrician Jennifer Shu, diaper wipes are just fine for newborns. The only exception is if baby develops redness or a rash (other than diaper rash ), which is indicative of sensative skin. In that case, use cotton balls or squares (they'll probably give you some at the hospital) dipped in warm water. When baby is ready for regular wipes, choose ones that are alcohol-free and unscented to prevent irritation. If you do notice any irritation besides diaper rash, switch brands until you find one that doesn't cause a reaction. Talk with your pediatrician about any irritations that seem severe or don't seem to improve.
Plus, more from The Bump:
Caring for the Umbilical Cord
Treating Baby Eczema
How to Change a Diaper
By Jennifer Shu, MD, FAAP

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Leaks, cracks, clogs? Your top 10 feeding problems solved.

Problem #2: Cracked nipples
Cracked nipples can be the result of many different things: thrush (see #6), dry skin, pumping improperly, or most likely, latching problems. During the first week of breastfeeding, you may have bloody discharge when your baby is just learning to latch or you are just beginning to pump. A little blood, while kind of gross, won’t harm baby.
Solution: Check baby’s positioning — the bottom part of your areola underneath your nipple should be in baby’s mouth. Also, try breastfeeding more frequently, and at shorter intervals. The less hungry baby is, the softer his sucking will be.
As tempting as it is to treat your cracked nipples with anything you can find in your medicine cabinet, soaps, alcohol, lotions, and perfumes are no good — clean water is all you need to wash with. Try letting some milk stay on your nipples to air dry after feeding (the milk actually helps heal them). You can also try taking a mild painkiller like acetaminophen or ibuprofen 30 minutes before nursing. If all this fails, try an over-the-counter lanolin cream, specially made for nursing mothers and use plastic hard breast shells inside your bra.
Problem #3: Clogged/plugged ducts
Ducts clog because your milk isn’t draining completely. You may notice a hard lump on your breast or soreness to the touch and even some redness. If you start feeling feverish and achy, that’s a sign of infection and you should see your doctor. Most importantly try not to have long stretches in between feedings — milk needs to be expressed often. A nursing bra that is too tight can also cause clogged ducts. Stress (something all new mommies have an over abundance of) can also affect your milk flow.
Solution: Do your best to get adequate rest (you should recruit your partner to pick up some slack when possible). Also, try applying warm compresses to your breasts and massage them to stimulate milk movement.
Clogged ducts are not harmful to your baby because breastmilk has natural antibiotics. That said, there’s no reason why you have to suffer. Breastfeeding should be enjoyable for mom and baby.
Problem #4: Engorgement/high milk supply
Engorgement makes it difficult for baby to latch on to the breast because it’s hard and un-conforming to his mouth.
Solution: Try hand-expressing a little before feeding to get the milk flowing and soften the breast, making it easier for baby to latch and access milk. Of course, the more you nurse, the less likely your breasts are to get engorged.
Problem
#5: Mastitis
Mastitis is a bacterial infection in your breasts marked by flu-like symptoms such as fever and pain in your breasts. It’s common within the first few weeks after birth (though it can also happen during weaning) and is caused by cracked skin, clogged milk ducts, or engorgement.
Solution: The only sufficient way to treat the infection is with antibiotics, hot compresses, and most importantly, frequent emptying. Use hands-on pumping, making sure the red firm areas of the breast and the periphery are softened. It’s safe and actually recommended that you continue breastfeeding when you have mastitis.
Problem
#6: Thrush
Thrush is a yeast infection in your baby’s mouth, which can also spread to your breasts. It causes incessant itchiness, soreness, and sometimes a rash.
Solution: Your doctor will need to give you antifungal medication to put on your nipple and in baby’s mouth — if you’re not both treated at the same time, you can give each other the fungi and prolong healing.
Problem
#7: Low milk supply
Breastfeeding is a supply-and-demand process. If your doctor is concerned about baby’s weight gain, and he is being plotted on the World Health Organization curves designed for breastfeeding babies, this may be the problem.
Solution: Frequent nursing and hands-on pumping during the day can help increase milk supply. Surprisingly, forcing fluids and eating more calories or different foods hasn’t been shown to increase milk production.
Problem #8: Baby sleeping at breast
Baby is sleepy in the first couple of months after birth (hey, he’s been through a lot) so falling asleep while nursing is common. All that bonding makes baby relaxed!
Solution: Milk flow is fastest after your first let-down, so if you want to increase efficiency, start off at the fuller breast, then switch to the other breast sooner, rather than later. When you notice baby’s sucking slowing down and his eyes closing, remove him from your breast and try to stimulate him by burping, tickling his feet, or gently talking to him while rubbing his back, and then switch breasts. As baby gets older he’ll be able to stay awake longer, so don’t fret.
Problem #9: Inverted/flat nipples
You can tell if you have flat or inverted nipples by doing a simple squeeze test: Gently grab your areola with your thumb and index finger — if your nipple retracts rather than protrudes, you’ve got a problem, Houston. Not really. But breastfeeding will be more challenging.
Solution: Use a pump to get the milk flowing before placing baby at your nipple and use breast shells between feeds. Once you feel like your milk supply is adequate, try using nipple shields if baby still has problems latching.
Problem #10: Painful/overactive let down
Your breast is like a machine — when you let down, all the milk-producing engines constrict to move the milk forward and out of your nipple. Sometimes the working of these inner parts can hurt, especially when in overdrive. Some mothers feel a prickly pins-and-needles sensation and others just get an achy feeling.
Solution: If this feeling of pins and needles goes beyond a mere tingling and feels more like a hundred little daggers poking your breasts, you need to check for a breast infection (yeast or bacteria). Sometimes this pain develops when you have an excessive amount of milk. Try feeding baby longer on one particular breast and switching to the other only if you need to. If the result is an infection (fever, aches, and chills may be present), you’ll need to get antibiotics from your doctor. No matter how unpleasant it is for you, it’s still safe for baby to nurse.I

It’s a natural process so it should be easy, right? But just like learning how to ride a bike, you need to learn how to breastfeed (and so does baby, by the way). We consulted with Jane Morton, MD, on how to handle the 10 most common breastfeeding problems. She should know — she’s been teaching doctors, nurses, and lactation consultants how to teach the rest of us for more than 30 years. And she’s on staff at Lucile Packard Children’s Hospital at Stanford in Palo Alto, California.
Problem #1: Latching pain
It’s normal for your nipples to feel sore when you first start to breastfeed, especially if you’re a first-timer. But if baby has latched and the pain lasts longer than a minute into your feeding session, check the positioning.
Solution: Try to achieve an asymmetrical latch where baby’s mouth covers more of the areola below the nipple rather than above. To reposition him, place your index finger inside baby’s mouth to take him off your breast. Tickle his chin or wait until he yawns so his mouth is wide open and seize your opportunity. (Sandwich the breast as described in the video clip below to shape it to the baby’s mouth.) When he is correctly positioned, his chin and nose touch your breast, his lips splay out and you can’t see your nipple or part of the lower areola.
If baby’s position is correct and latching on still hurts, your nipples may be dry. Make sure to wear loose clothing and avoid washing with soap. Lanolin-based creams are good for applying between feedings.

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Got a newborn on your hands? Get answers to all your must-know questions about bringing home baby.
Let us guess: You've just made it home from the hospital, are totally exhausted, and starting to get a little overwhelmed by all this new mom stuff. (Are we right?) Boy, do we hear you. Those first few weeks (hey, even those first few months) with baby can be pretty intense. With so much to remember and so many "firsts" to cover, it's easy to be left feeling a bit unprepared. Lucky for you, we've put together the ultimate new mom survival guide, packed with all the need-to-know basics you may have missed in those massive baby books (that probably put you on information-overload). Need some swaddling help ASAP? Wondering whether baby's poop is normal? Read on and we'll help put your mind at ease.

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Your company recently developed a prototype for a product, and you want to spread the message to consumers. You want consumers to know exactly what they will eventually be paying for, but who will you have write the necessary marketing collateral that will effectively engage this potential audience?
An increasingly popular option among companies is turning to a professional writing firm. The main benefits of hiring services from a professional writing firm are cost, reliability, skill and quality assurance.
1. Cost
Today, a lot of companies recognize the importance of content marketing, but many companies do not have the time and resources to dedicate to producing quality content. This is mainly why some companies choose to collaborate with an external writing firm. Many companies usually cannot afford to hire their own full-time writers, or perhaps it is simply unnecessary to have a writer full-time. In this situation, hiring services from a professional writing firm on a contract basis is the ideal solution.
2. Reliability
Too often, when it comes to hiring freelancers, writers will flake, as there is no accountability in place. They might have abandoned ship because they got a better project or simply forgot about the assignment—and you’re left without content. Contrary to this risk, one of the key benefits that professional writing firms offer is accountability and reliability. A writing firm with a network of writers will get the job no matter what—writers that flake are penalized by no longer receiving assignments.
3. Skill
Professional writing firms guarantee skill. You do not have to worry about spending hours online searching for a freelance writer who may or may not be suitable for your project. A writing firm will do all of that for you. Quick and simple.
Professional writing firms might screen their writers before acceptance into the network, adding a layer of filtration to your search before you begin. One step further, they also organize their writers based on experience—a writing firm uses its own discretion to assign a writer for a company’s writing needs based on the experience the writer has.
4. Quality assurance
Quality assurance is also an important aspect of a professional writing firm. When companies hire a freelancer, the freelancer may write based on what he or she believes to be appropriate. For writing firms, the content reflects what the entire firm believes to be appropriate. In other words, a writing firm will always have extra eyes to read and edit its content before submitting the work back to its clients.

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