₦airaland Forum

The federal government established the National Youth Service Corps in 1973, after the Nigerian Civil War which ended in 1970.”

Despite its challenges, the NYSC program remains an important institution for nation-building and development in Nigeria.

Here are 5 things you don't know about NYSC


https://naijakopas.com.ng/nysc/

What are the top 3 issues faced by every Corp Member before, during and after service?

The story doesn't add up.
You collected his phone to contact his family or friends but shortly a number called.
Two separate scenario

Renting an apartment in Lagos is a whole lot of work that comes with its own stress.

If care is not taken, you might even be scammed of your hard-earned money

There are certain signs to look out for in order to avoid losing your money to real estate scammers, you can check out those signs https://propertyplace.com.ng/how-to-avoid-real-estate-scam-in-nigeria/

When looking for an apartment in Lagos, you'll meet house agents that will be ready to take you everywhere
only to show you an apartment that does not meet your specifications, choice, and taste.

Searching for a good and comfortable apartment in a conducive environment can be time-consuming.

While searching for an apartment in Lagos, most people are always desperate to get it done without taking their time to inspect the house they are paying for.

Moving into the apartment, you might find out that you need to do a lot of work, either some plumbing or electrical fixing.
It can be very frustrating and painful after going through so much stress and paying a lot of money only to end up getting an apartment that requires a lot of fixing.

This should not happen to you.
When renting an apartment, don't get too desperate and quick to make decisions.

Again, if you aren't sure about the best time to go look for an apartment in Lagos, then you should find these tips should be helpful.

1. Weekend

When it comes to looking for an apartment in Lagos, to Avoid making hasty decisions about the apartment you want to rent,
it is better to go house hunting on weekends, especially on a Saturday.
This gives you time to inspect any apartment the agent might take you to.

You need to thoroughly check the apartment facilities from Kitchen to toilets and electricals.
Check if there's anything that needs fixing in the house and speak to the agent or the Landlord about it.

If the process takes you the whole day, it is better than making hasty decisions that you might later regret.

2. When you have the funds to rent an apartment

If your funds are not readily available, don't bother to look for an apartment, because no landlord
or agent will allow you to move in when your rent is incomplete.

Apart from the rent, you must also prepare for other charges like agreement and commission fee,
which is about 50% of the house rent itself depending on the area of the rented apartment.
There's also what is called a damage or caution fee which is said to be refundable after you decide to move out of the apartment

3. Raining Season

This might sound counterproductive but trust me it’s worth it.
I have seen so many people who rent an apartment during the dry season without knowing the true situation of the house and the environment where they rent. During the dry season, especially in Lagos,
you can’t tell the true nature of the environment because everywhere is dry and the load looks fine, but with a little downpour,
you might require a canoe to enter your house.

Never expect the landlord or estate agent to tell you the true state of the house
the area where you want to rent the apartment, you have to do your findings yourself,
the landlord and agents are just after the money and not really your comfort.

Thinking of renting a property in Lagos, then Visit [url]propertyplace.com.ng[/url] to see a list of great properties you can rent in your preferred location.

Real estate investment is one of the major investment strategies that can get you a steady income stream. While investing in real estate in Nigeria offers countless opportunities to gain financial freedom and build generational wealth, A simple mistake can lead to you losing your hard-earned money – possibly your life savings

Real estate Scammers are waiting to take advantage of you, especially if you are not careful or too anxious to get the deal done. but the truth is real estate scams are not only peculiar to Nigeria. It’s a global phenomenon and there are ways in which you can prevent yourself from becoming a victim

Most people ask: how do I know whether in a real estate deal I’m going to get scammed?

The fact is that these scammers have perfected the act, it takes 100% concentration and observation of the scammers’ behavior.

There are proper ways to handle real estate investment, whether you are purchasing, renting, or selling every house, even if you are dealing with some you trust.

1. Don’t rush the Property buying/renting process

One of the common tricks used by real estate scammers is trying to speed up the buying process.
Most of these real estate scammers have mastered this strategy to the extent that you might not notice. They make you feel like they are doing you a favor and you might lose out of the deal if you don’t act fast.
They also persuade you to make a down payment to serve as a commitment. backing out of the deal becomes a problem because you have already committed yourself by making a down payment.

2. Ensure To Verify the person/company you’re dealing with

it is very important for you to verify the person/company you’re doing real estate transactions with. Because there are a lot of persons/companies who portray themselves as real estate experts/agents but are actually real estate scammers.
So you need to verify which of them are genuine and which is out to scam you of your hard-earned money.

3. Use a reliable/trusted source for your real estate property search

This is very important; especially when you are starting out as a real estate investor. The best decision you can make as a real estate investor is to invest with a reliable company/person. And you will get to know a reliable source if you carry out your due diligence ( proper research)on the individual or company you are dealing with. Check for their track records.
This is where mypropertyplace.com.ng comes to mind, We have done real estate transactions worth billions with different clients both within and outside Nigeria. www.propertyplace.com.ng offers the best deal with peace of mind when it comes to real estate in Nigeria.

4. Request For Property Inspection

One major red flag for any real estate investment is when the property owner or agent is trying to talk down or discourage you from inspecting the property. If there is nothing suspicious to hide then inspection is never negotiable.
Always request and Insist on inspecting the real estate property and if not granted by the real estate property owner or agent then it is advisable to terminate the real estate transaction immediately.

5.Never Pay In Cash

You should already be suspicious if the property owner/agent is asking you to pay in cash. Because when you make a cash payment, The money involved in such transaction is not traceable unlike paying via bank transfer or direct deposit into the agent/property owner account instead you insist on writing checks or paying at the bank as this means of payment does not leave you hanging dry if the transaction goes wrong.

6. Ask Lots Questions Before Payment

Ensure to ask a lot of questions about the real estate property, especially about any unknown issues. Ask the seller the reason for the property sale, ask if there’s any pending court case regarding the property, ask about family or government interference.
Asking the right questions is important because it might help to expose anomalies in the transactions of real estate property.
You might need to reconsider your participation in the real estate deal if you spot any contradictions that can not be reconciled.

Conclusion
Although the probability of being scammed by real estate scammers if proper checks are not put in place is quite high, It is avoidable if you carry due diligence and follow the guidelines stated above.
You can start your real estate investment by owning properties in Lagos state through Real Estate Republic. Call/WhatsApp us on Call: +234 809 606 8042, +234 802 497 4537 or visit our website www.propertyplace.com.ng

Real estate is no doubt one of the best investments any individual can make.

Being one of the oldest and popular asset classes, new real estate investors don’t know how many real estate properties investment exist.

Each of these real estate properties investment has its unique benefits and risks, so it is better to make make your research before investing in any type of real estate property.

If you are planning to acquire, develop, own or flip a real estate property, it is better to understand and divide the real estate into any of these categories.

Residential Properties

 Residential properties include houses, apartments buildings, vacation houses and so on. Residential properties are where an individual or family pays to live. Duration of stay is based on rental or lease agreement.

In Nigeria, most of the residential rents are on a twelve(12) to twenty-four (24) Months basis.

Commercial Properties.

 Commercial properties are mostly office buildings and skyscrapers. Commercial real estate properties usually involve multi-year rentals. This can lead to longer cash flow stability.

One thing to note is that rental is not stable, the rate could increase substantially over a short period. However, it may not be possible to raise the rate if the property is locked into an older agreement.

Industrial Properties

 This consists of everything industrial, from industrial warehouse, factory building, storage units, car wash and any other real estate properties that generate sales from who uses the facility.

Retail Properties

Retail properties include shops, malls, retail storefronts, and so on. In this case, property owners also receive a percentage of sales generated b the tenant store in addition to the base rents.

Mixed-Use Properties

A mixed-use property combines every one of the above categories into a single unit.

Getting the right property investment is always a pain in the butt.

Do you need any of the property categories?

Visit https://propertyplace.com.ng/ to see available listings in each category.

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5. The chairman that flex other guys in the compound
6. The akagum that is not ready to contribute money for anything
7. Mr DJ that oppress others with his home theatre
8. The prayer worrior that disturbs other neighbours every morning




Which of these male tenants do you live with now?

Let us know

cc: Lalasticlala

culled: https://propertyplace.com.ng/
follow us on Insta @mypropertyplace

8 Types Of Male Tenants In Lagos

1. The one that is always coming to knock on your door anytime to borrow everything.
2. The idiot that won't stop chasing female tenants.
3. The playa that changes girls every weekend.


culled: https://propertyplace.com.ng/

There are a lot of pressure that come with investing in real estate, whether you are renting, and buying real estate properties.
And in a competitive real estate market, there’s always that quick urge to act quickly so you don’t miss out.
Unfortunately, Scammer take advantage of tis, to trick potential real estate investors into buying properties that does not exist or give false information and documents about the properties.
Fortunately, there are ways to identify real estate scams.
By learning the warning signs, you will be better prepared to protect yourself from real estate scammers.
Ways to identify real estate scammers
The best way to protect yourself from being a victim of real estate scam is to know the early warning sins.
First time real estate investors who are not as experienced with real estate business processes. The following are some of te early sins

1. Unrealistic guarantees
Everybody wants a good return on their investment irrespective of what type of investment it is.
But when a real estate agents(realtor) starts to promise you something that is too good to be true, then you should be very careful.

2. Pressure to act immediately

Real estate scammers usually put a lot of pressure on their victims to act and make payment almost immediately without given their victims enough time to do due diligence. They often use scarcity to make you belief that you could lose out if you don’t act fast. If you notice this. JAPA


3. Lack of proper documentation

If you’re looking invest in real estate and the agent can’t present the necessary paperwork, that is a big red flag.
Some of tis scammers will promise to send over proper documentation, like a deed, only after the buyer makes monetary commitment.

4. Payment Before Viewing Property

Real agent scammers are always after your money, they trick you into making financial commitment even before viewing the property you are trying to secure.
If you see this signs, there’s ere possibility you are dealing with a scammer.

Visit h[url]ttps://propertyplace.com.ng/[/url] to view verified real estate properties, you can also follow their instagram handle @mypropertyplace

Do You any property for sales, lease or rent? Visit
https://propertyplace.com.ng let's get it done for you.

These locations are considered the best in Lagos because of the extensive urbanization, high government influence, economic activities and high standard of living.

The choice of a location when deciding on the property to buy can be a puzzle, however, it is very key that you know that some areas are choice Locations.

When looking to make that decision it is important that you bear in mind that a house cannot be moved therefore the choice of location is key.

Lekki

Very stylish and urban, Lekki has attracted a lot of real estate development running into billions of naira in Lagos.
Lekki is home to investments like Lekki Free Trade Zone, Dangote Refinery, Lekki Deep Seaport, Dangote Jetty.

It is also housing companies like Power oil, Kellogg’s, Dano milk, LongRich etc.

Victoria Island

Victoria Island has become the hub of a lot of corporate headquarters. A lot of companies, banks, financial institutions, oil and gas companies have taken a foothold and some are still trying to join the league of business owners in Victoria island.

A commercial yet serene environment, this is a hot spot to settle.

Ikeja G.R.A. and Environs

Unassumingly beautiful and quiet, Ikeja GRA is a good place. With close proximity to the Ikeja Central Business District, and other exciting places like Maryland, Opebi, Allen, Ilupeju and the busiest airport in the country, Murtala Muhammed International Airport.
In addition, it is close to the seat of power in Lagos, Alausa.

Ikoyi

Ikoyi has some of the most amazing accommodation and housing estates in the city of Lagos. The location is fantastic. With a good security presence in every community within, it is considered a safe haven. It is also a great place for a family as it is close to some of the best educational facilities and hospitals in Lagos. Ikoyi is home to top business executives, businessmen, etc a great place to network. If you enjoy socializing, games, outdoor events Ikoyi has some of the coolest recreational spots in Lagos.

Banana Island

Highly exclusive with heavy security presence, banana island is the playground of Nigeria’s obscenely wealthy.

It is reported to be arguably Nigeria’s most expensive neighbourhood – at par with the Seventh Arrondissement in Paris, La Jolla in San Diego, California and Tokyo’s Shibuya or Roppongi neighbourhoods.

Additional Perks:

Upper status

Buying a home in Ikoyi is a matter of prestige, and why not? If you’ve worked hard and earned money why not buy a property that shows this off. There is this inclination that in the event that you’ve moved to Ikoyi, it implies you’ve climbed up. Thus, it’s likewise a status thing. That is the reason individuals gladly disclose to you we are no longer on the Lagos Mainland, we now live in Ikoyi, as it is seen as living in luxury.

VIP Neighbours

Vip neighbours is a plus you are going to get if you move to Ikoyi. Prominent people like Mo Abudu, Mike Adenuga and the likes have properties on some of the streets in Ikoyi.

With top executives, businessmen, politicians, musicians, movie stars calling Lekki home, you have the opportunity to meet and network with them.

https://propertyplace.com.ng/5-best-buzzing-areas-for-choice-properties-in-lagos-nigeria/

These locations are considered the best in Lagos because of the extensive urbanization, high government influence, economic activities and high standard of living.

The choice of a location when deciding on the property to buy can be a puzzle, however, it is very key that you know that some areas are choice Locations.

When looking to make that decision it is important that you bear in mind that a house cannot be moved therefore the choice of location is key.

Lekki

Very stylish and urban, Lekki has attracted a lot of real estate development running into billions of naira in Lagos.
Lekki is home to investments like Lekki Free Trade Zone, Dangote Refinery, Lekki Deep Seaport, Dangote Jetty.

It is also housing companies like Power oil, Kellogg’s, Dano milk, LongRich etc.

Victoria Island

Victoria Island has become the hub of a lot of corporate headquarters. A lot of companies, banks, financial institutions, oil and gas companies have taken a foothold and some are still trying to join the league of business owners in Victoria island.

A commercial yet serene environment, this is a hot spot to settle.

Ikeja G.R.A. and Environs

Unassumingly beautiful and quiet, Ikeja GRA is a good place. With close proximity to the Ikeja Central Business District, and other exciting places like Maryland, Opebi, Allen, Ilupeju and the busiest airport in the country, Murtala Muhammed International Airport.
In addition, it is close to the seat of power in Lagos, Alausa.

Ikoyi

Ikoyi has some of the most amazing accommodation and housing estates in the city of Lagos. The location is fantastic. With a good security presence in every community within, it is considered a safe haven. It is also a great place for a family as it is close to some of the best educational facilities and hospitals in Lagos. Ikoyi is home to top business executives, businessmen, etc a great place to network. If you enjoy socializing, games, outdoor events Ikoyi has some of the coolest recreational spots in Lagos.

Banana Island

Highly exclusive with heavy security presence, banana island is the playground of Nigeria’s obscenely wealthy.

It is reported to be arguably Nigeria’s most expensive neighbourhood – at par with the Seventh Arrondissement in Paris, La Jolla in San Diego, California and Tokyo’s Shibuya or Roppongi neighbourhoods.

Additional Perks:

Upper status

Buying a home in Ikoyi is a matter of prestige, and why not? If you’ve worked hard and earned money why not buy a property that shows this off. There is this inclination that in the event that you’ve moved to Ikoyi, it implies you’ve climbed up. Thus, it’s likewise a status thing. That is the reason individuals gladly disclose to you we are no longer on the Lagos Mainland, we now live in Ikoyi, as it is seen as living in luxury.

VIP Neighbours

Vip neighbours is a plus you are going to get if you move to Ikoyi. Prominent people like Mo Abudu, Mike Adenuga and the likes have properties on some of the streets in Ikoyi.

With top executives, businessmen, politicians, musicians, movie stars calling Lekki home, you have the opportunity to meet and network with them.

https://propertyplace.com.ng/5-best-buzzing-areas-for-choice-properties-in-lagos-nigeria/

There are 7 simple steps to improve your offline business

1.) Keep an updated listing on Google My Business and other online platforms.
2.) Use recent and clear photos.
3.) Add a good image description.
4.) Happily ask customers for reviews.
5.) Respond to reviews.
6.) Request for customers email and social media handle
7.) Be active on Social Media.

As a business growth/Copywriting expert one of the common questions I get is from small businesses who want to get more local customers for their business is how they promote their business online for a little as zero cost.

You can do this by improving your local SEO so that your business shows up on Google searches and on all the important social platforms.
There are the 7 steps I usually recommend to offline business owners to follow in order to improve their listings and get more customers. These steps are free and easy to implement, and they generate results if done properly!

1. Keep an updated listing on Google My Business and other online platforms.

Many small businesses set up their accounts on various online platforms and then never bother to update them.
An old, outdated business profile can hurt your business.
On the other hand, a complete profile that’s consistently updated shows you are serious with your business and it will bring customers to you.
When someone searches for a business in their city, the quality of your profile is what usually decides whether a customer chooses you or one of your competitors.

Action: At least twice a week, update your business listings on Google, social media, and any other sites. Make sure all your contact details are up to date and you’ve filled out as much information as possible.

2. Add a good image description.

One way to keep your profile current and active is to regularly add new photos to your business profile.
Whether you run a restaurant, fashion, saloon business, or any other type of business, it's important to show yourself visually to your intended customers.
This may contain any of the following images:
• Image from a recent event or work.
• You and your team at work or hanging out.
• Your work environment.
• Your latest product
You can even let your customers take pictures of you; all you have to do is ask them to tag you when they post photos on Instagram (or any social platform).

Action: thrice a week, add recent corporate photos.

3. Add a good image description.

A good image description tells the story behind the image, Google, Facebook and Other social media platforms provides you with space to add a description to the image to be posted.

Don't just write anything but use that space to highlight why your brand is unique and why your customers should visit it. This may include:
• An attractive description of your business.
• Special offers and discounts.
• Seasonal offers.
Make the description relevant to your target audience and give them some reason to look at you instead of your competitors.

4. Happily ask customers for reviews.

This is one of the most important things to do for local SEO (and for your business’ marketing in general).
Get as many great customer reviews as possible.
Research shows that potential customers based their decision on the quality of positive reviews.
Note: You should always be asking your happy customers for reviews ( It is important).

Unhappy customers will always find their way to your profile pages if they really, really want to leave you a bad review. But you don’t need to encourage that to happen.
On the other hand, you can make it easy for your best customers to leave you great ratings by just asking them directly.

Action Step: When a customer tells you that they really like something about your brand, kindly tell them to drop a review on your page, or let them tag you when they drop review about you on their social media handles.

5. Respond to reviews.

Reviews shouldn’t be one way thing, response to every review either good or bad.
Responding to reviews means your take your customer’s word dearly. If a customer drops a positive review, thank them for doing business with you and invite them back.
When a customer drops a negative review, don’t delete it, rather, acknowledge their issue and offer to make corrections. If possible offer a discount on their next visit.
Responding to customers reviews makes you become likeable.

Action: Respond to every review about your brand and products, either positive or negative.

6. Request for customers email and social media handle

Your customers are one social media platform or another and are most likely to have an email address.
Don’t be shy to request for their email address or/and social media handles.
This is a great way to build your audience and you can communicate with them anytime in the future when they are not at your business.
It is important to be in constant communication with your customer when they are away from your business, there are many competitions out there so you need to be on their mind always, and you can only achieve this if you are in constant communication with them.

Action: Encourage your customers to give you their email address/social media handle; give them a reason to do that.

7. Be active on social Media.
You need to keep in touch with your customers everywhere they are. You have to constantly engage them on social media.
Like their post, comment when necessary and celebrate with them.
Send monthly newsletter if you have a mailing list.

Action: [/b]Be in constant touch with your audience.

These 7 action-based steps will get you result [b]if done accurately irrespective of the type of business you run.
If you own a brick and mortar (physical) business, you can also utilize these steps to get customers to your store.

Do you have any questions, feel free to drop a comment, I promise to respond to all questions.

Well done

FreeStuffsNG:
Nice one OP. Thank you.
Ours on FreeStuffsNG is delivering more value to happy clients who post their free sample of products or services on our freebie marketing platform. Once they make more sales and get more enquiries, all we see is traction.

Traction for a business can mean different things, it all depends on your core metrics. But one key thing is that it is a sign that your company is taking off.

if you have a mobile app, your download rate is growing rapidly, if you are a streaming platform, you are getting huge a number of streaming on the platform.

To determine what is considered as gaining traction, you need to know what is the most important metrics for your business.

What does traction mean to your business?

Drop your comment below

Growing up in the late 1990s, I remember watching movies like Commando, Titanic on a videocassette. This period was frustrating because you have to look for cleaning devices to clean your video player when the motion starts to skip.

Then after a period, CD and DVD were introduced, this led to the decline of video cassettes, but right now, CDs and DVDs are rarely available, we now have video streaming platforms like Netflix, youtube, and so on.

The above is a perfect example of a Product Life Cycle (PLC) in action.

Videocassette, CD, and DVD have all declined while the video streaming platforms are in their growth stage. No one ever wants their product to become obsolete and reach the end of its product life cycle. So it is important to understand what stage your product is in so you can make better marketing and business decisions.

In this article, you will learn and understand

What product life cycle is.
stages of the product life cycle.
why you should know what stage your product is.

What is product life cycle?

Product life cycle is a process in which a product goes through from when it is first introduced into the market until it declines or is removed from the market.

As a marketer, it is important to understand how your tactics and strategies depend on the stage your product is in its life cycle, the way to market a new product is different from the way you will market a well-established and matured product. To market a new product, most of the marketing campaign will focus on awareness while for an existing product it will be more about maintaining awareness.

What are the stages of the product life cycle?

There are typically five stages a product goes through in its life cycle

Development stage
Introduction stage
Growth stage
Maturity stage
Decline Stage

Development stage

The development phase of a product life cycle is the research phase for the product. This is the time to develop prototypes, test the effectiveness of the product, and develop a strategy for the product launch.

The duration of the stage is dependent on the complexity, novelty, and degree of competition of the product. For a brand-new product, the development phase is difficult, because the first pioneer of a product is generally not as successful as subsequent iterations.

Introduction stage

The introduction stage of a product life cycle is when the product is launched into the market for the first time. This is when the marketing team begins to create awareness of the product and reach out to potential customers. Usually, when the product is launched, the sales and demand volume is low.

Generally, this stage focuses on advertising and marketing activities. The company is committed to testing distribution channels and trying to present products to potential customers.

At this stage, the company may and may not be making any profit

Growth stage

In the growth period, consumers/users have accepted the products in the market, and have started to buy and use the product. This means that demand and profits are growing and are expected to grow rapidly at a steady rate.

The growth period is the stage when the product market expands and competition begins to develop. Potential competitors will see your success and want to join.

At this stage, the marketing team is focused on establishing a brand presence so consumers choose them over developing competitors

Maturity stage

The maturity period is the period when sales begin to stabilize from the period of rapid growth. This is the stage where the company starts to improve efficiency and learns from the mistakes made during the introduction and growth stages. Marketing activities usually focus on differentiation rather than awareness. This means that product features can be improved, prices can be reduced, and distribution becomes more intensive.

At the maturity stage, the product has entered the most profitable stage. Production costs have fallen and sales have increased.

Saturation Stage

In the product saturation stage, product sales will neither increase nor decline because competitors have begun to grab part of the market share. At this point, most consumers/users use the product, but there are also many competing products.

At this point, the marketing team is focused on making the product become a preferred brand to avoid entering a decline.

Decline Stage

If your product does not become the preferred brand in the market, it will generally experience a decline. In the event of increased competition, sales will decline, which is hard to beat.

Also, new trends will emerge over time, just like the videocassette and CD example I mentioned earlier. If a company is in this stage, it will stop production, sell its company, or innovate and iterate its products in some way.

Inclusion, keep in mind your product life cycle whether you are developing a new product or working with a mature and well-established brand, knowing your product life cycle stages can help guide your marketing activities. Each stage will determine how you introduce your product to your audience, how to position your brand in the market, and how you decide to move on after the recession phase. Considering the life cycle of the product, you can invest in better marketing activities to obtain a higher return on investment

Do you have any contribution, kindly drop your comment below

The startup entrepreneurship journey is not a smooth sail, from competition from similar product/service to talent management, customer acquisition to funding. All these are some of the headaches of a startup founder.
So many entrepreneurs overlook some important aspects of running a successful startup. It’s not their fault,
they are so excited about their idea that they pay little attention or no attention at all to these simple mistakes.
To help you steer clear of some of these things, I am writing this to help you know them and how to avoid some of the startup entrepreneur mistakes.
These are some of the mistakes startup entrepreneurs make when trying to get their startup running

1. They Don’t Research Their Competitors.

Nobody likes competitions, but the fact is that there’s hardly a new idea, your startup could probably have an existing competition. If there’s none, then you have to ask yourself if the problem you are trying to solve is widespread enough to warrant creating a business around it.
Competitors help you know there is already an existing market for your idea. So you need to research your competitors, know who they are, what they offer, what they are doing well, what they are not also doing right. Research what issues are their current customers having with their product or service.
Knowing all this will help you know how to enter the market with your idea.

2. They Assume They Need Lots Of Money

Startup entrepreneurs often think they need to raise outside capital immediately to get started.
But the truth is that you are better at earning money on a smaller scale, than subject yourself to raising funds and the pressure that comes with it.
It is always better to validate your startup with small funds and on a small scale, once you’ve proven that there’s a market demand for your product, then it’s easier for potential investors to see your company valuable to get their money

3. They Fail to put their customer in mind

Startups entrepreneurs often begin with excitement and optimism about their ideas that they failed to put the end-users (customers) in their development process.
Your customers should be your number one priority when implementing your ideas, they are the ones who will actively use your product or service, if you fail to include them in the development process you might end up wasting time, energy, and resources on a product that doesn't solve their core problems.
To avoid this ensure to include your target audience in the product development process.

4. Ignoring Customers Feedback

Your customers are the reason why you are developing your product in the first place, if you ignore their honest feedback, then you are making a great mistake. You might want to argue that you can't satisfy every customer, the best way you can get honest feedback is to ask for it. You can do a survey, send out questionnaires asking the customer what they feel could make the product more useful for them. Analyze their response then give them what they want.

5. Less Focus on Design

What is design? The design considers usability, conversions, and the user’s first impression. All of these factors are very important if you want to run a successful startup.
No matter how great the technical teams are, a bad design can ruin a product. Therefore, you will want to look for designers to help you design a good looking and seamless process product.
For your product’s design, professionals will be costly, but a great design is worth paying for. Badly designed product increases the chance of losing potential clients. Moreover, a well-done design means you’re avoiding potential developmental problems, as a professional designer can suggest the most reasonable solutions for usability and development processes.

I hope you find this useful[b][/b]

The biggest mistake any business can make is relying on hope to grow the business.
Hope is never a strategy.

Listen to learn what hope marketing is all about and why it's never a marketing strategy.

https://anchor.fm/marketing-mastery/episodes/Hope-Marketing-Strategy-What-you-need-to-know-erdfog

On this beautiful Saturday afternoon, Dele called and asked if I was free so we could hang out and catch some fun.
I obliged and asked him to come pick me up at my place since he was close by and this was around 3:0pm.
We went to a restaurant, go something to eat, then we head to the cinemas to catch a movie.
The movie lasted two hours, after the movie, this was around 7:30 pm, He asked if I was ready to go home so he could go drop me off at my place.
I felt it was still early and besides I was enjoying his company and again, my place wasn’t too far from his, so he suggested we go to his place to play some game.
We entered his car and off he drove to his place, I must confess, he has a nice apartment, well furnished and equipped with gadgets.
He took me around the house, and then we went back to the sitting room. he excused himself, went to his room to change his clothes, then came back to join me in the sitting room wearing a three-quarter short and an armless Man United jersey.
We decide to play FIFA, he won the first game beating me 2–0, we laughed over it and decide to play a second time, and this was still around 9:00 pm.
We played the second game but this time I won him 2–1 and I made a jest of him and we but laughed hard at each other.
Checked my time and it was few minutes to 9:30 pm, so I told him I was ready to go home, he said ok.
He said he enjoyed my company and we should it some other time and I responded with a big YES.
He opened his arms for a hug and I went straight into it, he wrapped his arms around me and I felt the warm embrace. He reached out for a kiss. Gave me a good kiss, felt it and I kissed him back, we kept kissing and got down, he reached out for my boobs, I held him close because I was feeling it myself.
I felt how hard he has become down there, he reached out for my pant so he could penetrate, by this time I regain my consciousness, so asked him to STOP.
He didn’t answer, I said STOP again and again three times, he didn’t listen, I couldn’t push him away because he was bigger and I didn’t have the strength to do it, “He raped me”.
He finally stopped after he was satisfied.
After he was done, he apologized and said he didn’t know what came over him. I couldn’t say anything because I never expected this from him.
I trusted him but “He raped Me.”
I’m sure you are familiar with this kind of story, either you’ve experienced it, read or heard something similar.
This is a perfect scenario of what usually happens between two close friends of the opposite sex.
Here’s what I deduce from the story
1. Two adults who are good friends and are fond of each other
2. The lady likes the guy as a friend(because the story didn’t say if she had feelings for him or not)
3. She trusts him (That’s why she agreed to follow him to his place)
4. He also likes her
5. They enjoyed each other’s company.
6. They both enjoyed the kiss
7. They both enjoyed the touches that followed(from the story}
8. She didn’t want to continue so asked him to stop
9. He refused to stop
10. She felt betrayed
11. He apologized
When it comes to the ‘matter of RAPE, different people have different opinions. But the underlining and common concept is that there was no mutual agreement between the two parties involved n the act.
I will like to use the story above to explain and hopefully proffer a solution to avoid that kind of situation.
First, let me explain some psychological difference between a man and a woman when it comes to sex
1. For Men Sex begins in the Body, For Women, it begins in the Mind.
While women’s desire for sex may be prompted by their mind, memory, or emotional feelings of connection, for men desire is physical. For active men, an erection springs up at the slightest provocation. A normal man will get an erection on seeing a naked woman. It’s not his fault, but that’s how he was wired by his creator.
2. For men, sex is a hunger But Women Sex is about being desired
Yes, he wants to be full. But his craving for sex is like a craving for food: Each sexual activity is like quenching his hunger for food. A day is hardly complete without food. That’s exactly how he sees sex. Don’t blame him, that’s how he was wired by his creator. For women, know her man is hungry for her engages her imagination and ignites sex thoughts in her brain. Without the feeling of being desired by her man, she doesn’t see the need for sex as a means of love and affection
3. For Men Sex is energy, sex is a reward, For Women, it’s a mixed bag
For an average man, sex gives him energy which gives him the drive and aggression to pursue his life’s purpose and work and to pursue his partner. He pushes through daily monotony, tantalized by the fantasy of a sexual reward at the end of a hard day.
Women love sex but the desire for sex can easily be derailed by tiredness and psychological problems of pain and menopause, childbearing, and other changes that come with pregnancy.
4. For Men Sex is excitement, For Women Sex, is Contextual
Man’s body is a great pleasure machine that they like to fully enjoy its fullest. Since orgasm is usually reliable and easy, a variety of sexual acts, positions, and rhythms seem to be a fantastic way to explore and elevate his gratification. For women, she needs to feel emotionally safe before the sexual moment.
Romance and seduction are ways that both men and women can co-create a context for sex that helps her separate from the cares f her day and her mental checklist to things to do.
5. Sex is the way he gives love, this goes for women but in another way.
The moment his partner gets turned on is often the moment men describe as most sexually satisfying. It’s baffling to men when they are called selfish because of their preference for sexual connection. In their hearts, there is an expectation of mutual, exquisite bodily pleasure.
For women, when she recognizes her partner’s need for sex and despite her lack of inclination, she may want to meet his need.
6. For Men Sex is love, For Women, it is an aspect of Love
Sexual release makes men feel like they are finally home. After the world’s hurts and challenges, sex embodies love and care and provides soothing and support.
For women sex, talking, hanging out, working together, family as a team, feeling appreciated, celebrating a holiday, giving and receiving gifts all comprise love for women. Sex is part of a whole and not a defining factor.
While most women may wish for an emotional connection before having a physical connection, for men sexual connection is often necessary to feel safe enough for emotional vulnerability. Ultimately, male sexual drive in a relationship is a gift — it’s another path toward love.
Understanding this psychological difference between men and women, how can you prevent the kind of situation above?
Spell Out The kind of friendship from day one
Most men believe they can have sex with any woman as far as they are not related, and they believe women want sex as much as they do but don’t just know how to demand it. As a woman, you need to state the kind of relationship you guys are going into.
Set Your Boundaries
Yes, you need to let him know what you can accept and tell him the consequence if he fails to honor your rules. For example, You only accept handshake no hugs. If he attempts a hug then the friendship is over. If he truly values your friendship then he will be cool with it.
Avoid being in a secluded environment with him alone
It takes a well-disciplined man and a man who knows there’s a consequence for every of his action not to have sexual thought when with the opposite sex. Many men will deny this just to safe face and look like a saint. But our mind (men) is wired in such a way that we have a flash of sexual thought in such a situation. So as a woman, avoid being alone with a man you are not in a sexual relationship with. Hang out in public places and if you must visit him, tell him you will be coming with a third party.
Read the situation and take action.
If you feel uncomfortable being around a guy, then there’s no need for faking it. Take the appropriate action, tell him you are not comfortable, and take your leave immediately. It’s better to be sorry than to be sorry.
Don’t start what you can’t finish
From the story above, she enjoyed the kisses and touches but does not want to get down, at that point the man is already in gear five and you know it’s never easy to move from gear five to gear one (if you know how to drive}, asking him to stop at that point is like telling a dog to let go a bone you’ve given to it which will be very difficult to retrieve. So Never, Ever even allow a hug in that situation not to talk of a kiss.
These are some of the ways we can all prevent a situation like the story above.
If you feel I left anything out, kindly comment and make your contribution below.

P:S I’m not in any way justifying rape and anyone found guilty should be punished according to the law

After Reading this, if you still think Email marketing isn’t meant for your business, you need to have a re-think
Statistics from Hubspot shows

1. Email generate $38 for every $1 spent
2. 73% of millennial prefer communication via emails
3. 99% of consumers check there email everyday
4. 59% of respondent say marketing emails influence their purchasing power
5. 93% of B2B use email to distribute content.

With all those figures above, if you still doubting what email marketing can do for your business, you are sitting on a looong thing(in Dbanj Voice) .
So how do you even get started?

1. First, you need a list; A list is just the emails you intend to send your messages to.
This can be the most difficult part of email marketing, how do you build your email list?
I frown at buying email list.

How do you feel when you receive chunk of email from an unknown source?
Annoying right?

That’s exactly how others will feel when you send them emails without their consent,
many end up not reading and can even spam your email.
I will advise you build your email list, this increase your credibility as a brand and also customer relationship.

If you need help in building your email list, I’m just a DM away or you can send me an email on kehindedawood@gmail.com

2. Choosing your email platform: I won’t duel much on this, there are different email service providers, and some are free but limited functionality. You can check them out

3. Sending your letter: Another thing most business struggle with is not knowing what message to send to their list.

I will advise you send out message of value and less of marketing messages,
if your bombarded email list with marketing message, they get bored and lose interest in your message,
but when you share valuable messages, they will always be on the lookout for your next email

When it comes to any form of marketing either email, or even social media, consistency is key,
do you want to send out email on weekly or monthly basis? Be consistent with it.

So when does your business stand to gain by incorporating email marketing

1. You are guaranteed to reach the right audience because they give you their emails because they are interested in you.
2. Increase customer relationship: Your email is personalized and is directed to individuals, this increases business relationship with your customers
3. It is a cost effective method of marketing with high Return On Investment

P:S: Remember, The money is in the list, build your list and make money

#StayHome #StaySafe

You think you are constantly being turned down for jobs because you lack the experience or not qualified.

But the truth is you don't know how to sell yourself to the employers and get them to hire you despite your experience which is your ability to push your personal brand.

Do you even have a personal brand?

For you to stand out of the crowd, you need to have a PERSONAL BRAND.

What is PERSONAL BRAND?

How do you build your PERSONAL BRAND as a fresh graduate?

How do you push your PERSONAL BRAND to get employers notice you?

All this will be answered in the upcoming FREE Naijakopas whatsapp training on PERSONAL BRANDING.

Date: 2nd November 2019
Time: 2:00PM

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Search Engine Optimization (SEO) is the process of optimizing your website so that a search engine like to show it as a top result for Searches of a contained keyword.

A well optimized website ranks high on the search results list. Site that frequently appear in high in list gets more visitors, these visitors can then be converted into customers.



So why should you bother about SEO



193% of online experiences begin with a search.
Most people including myself start with a search when looking for anything online. Even I know what I'm looking for Leveraging on people's behavior by optimizing your website so you can show up when a search is made.



2. 75% of people never scroll past the first page of any search engine

When was the last time you check page two or three of Google page when making a search? We hardly do that.

Optimizing your website on the first page gives you a visibility advantage over your competitors.



3. 81% of people performs online search before making any major online purchase.

Do you remember the last time you bought something online? What was the first thing you did? I bet you google the products to check out the price, quality, color, brands and so on. We all do

Getting your website up in search results increases the chances of getting the prospect to buy from you.



4. 70 - 80% of people ignore paid search results.

I am not against paid Ad but most people have the feeling that it is not genuine so they ignore them and scroll down to organic results.

Organic search results is as a result of hard work, this makes the prospect trust whatever you are presenting to them. They see it as advert because no one likes to be sold.

You need to make your website an attraction for searchers. It takes a combination of optimizing the pages you have, creating unique content and providing value to searchers.

It won’t happen overnight, It takes a lot of work and effort with high level of consistency.

Need help with SEO, reach out on kehindedawood@gmail.com

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