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Are you a small business owner struggling to create content that speaks to your ideal customers? I can help you with that! Click on this link to grab 10 Canva templates absolutely FREE.

Need more freebies, Canva design tutorials and social media tips for small business owners? Follow us on Instagram @thecontentng

The Content NG is a social media agency based in Lagos, Nigeria that helps small businesses stand out online, attract their ideal customers and make more sales.

Are you a small business owner struggling to create content that speaks to your ideal customers? I can help you with that! Click on this link to grab 10 free Canva templates.

Follow us on Instagram @thecontentng for more freebies and social media tips for small business owners.

The Content NG is a social media agency in Lagos, Nigeria that provides small businesses with the tools they need to stand out online, attract their ideal customers and make more sales.

Click here to get more social media tips for small businesses ❤️

How To Prepare Your Small Business For Black Friday 2021

Black Friday is only 23 days away, are you ready for it? It's never too early to start preparing for what could potentially be the biggest day of sales for your business.

Are you a small business owner? Here's a checklist to help get prepared for Black Friday 2021.

� Set your goals and targets - Start your planning process by setting the goals and targets you want to achieve and the actions you will take to achieve them.

� Prepare your inventory - After you have set your goals, it's time to prepare your inventory. If you are selling physical products, how many items do you need to meet your target? Are you offering the same discount on all products or unique discounts on specific products? Do you need to order more inventory? Do you have enough packaging? Thank you cards? Plan and prepare!

� Take product pictures - Now that you have your Black Friday inventory ready, it's time to take high-quality pictures of all your products if you don't have them already.

� Create your social media posts and promotional designs - Create compelling social media content that will inform your audience about your offer and get them excited about it. Also, prepare content that you will use for email or WhatsApp marketing and Facebook Ads.

� Plan your marketing and posting schedule - Buyers are typically on the lookout for ads as we get closer to the Black Friday weekend. Plan to schedule content that will create hype for your upcoming sales and prepare to start running ads at least one week before the Black Friday weekend begins.

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Are you struggling to create content that speaks to your ideal customers? Click here to get 10 free Canva templates to help you get started.

Follow @thecontentng on Instagram for more tips for small businesses ❤️

This article is by The Content NG, A social media agency that provides small businesses with the tools they need to grow their online presence, attract potential customers and generate more revenue.

Black Friday is only 23 days away, are you ready for it? It's never too early to start preparing for what could potentially be the biggest day of sales for your business.

Are you a small business owner? Here's a checklist to help get prepared for Black Friday 2021.

� Set your goals and targets - Start your planning process by setting the goals and targets you want to achieve and the actions you will take to achieve them.

� Prepare your inventory - After you have set your goals, it's time to prepare your inventory. If you are selling physical products, how many items do you need to meet your target? Are you offering the same discount on all products or unique discounts on specific products? Do you need to order more inventory? Do you have enough packaging? Thank you cards? Plan and prepare!

� Take product pictures - Now that you have your Black Friday inventory ready, it's time to take high-quality pictures of all your products if you don't have them already.

� Create your social media posts and promotional designs - Create compelling social media content that will inform your audience about your offer and get them excited about it. Also, prepare content that you will use for email or WhatsApp marketing and Facebook Ads.

� Plan your marketing and posting schedule - Buyers are typically on the lookout for ads as we get closer to the Black Friday weekend. Plan to schedule content that will create hype for your upcoming sales and prepare to start running ads at least one week before the Black Friday weekend begins.

_______

Are you struggling to create content that speaks to your ideal customers? Click here to get 10 free Canva templates to help you get started.

Follow @thecontentng on Instagram for more tips for small businesses ❤️

This article is by The Content NG, A social media agency that provides small businesses with the tools they need to grow their online presence, attract potential customers and generate more revenue.

Instagram is slowly becoming a search engine and they are focused on making it easier for people to find what they are looking for on the app.

With over 1 billion active users spending an average of 29 minutes a day on Instagram, the app is slowly replacing traditional search engines as the place to find information about so many topics!

As a business, now is the best time to leverage the amazing potential for growth that an Instagram business account offers.

So how do you take advantage of this new trend and ensure that your business is showing up at the top of all search results in your niche?

Keep reading to see 5 tips that will help you show up higher in Instagram search results.


What is Instagram search?

Instagram has a search feature that allows you to search through the directory of Instagram accounts and posts. Just like you would use Google, Instagram search works by entering a search term in the search bar. This search bar can be found at the top of the explore page.

No doubt, Instagram search is a powerful tool to help you get your business in front of your target audience, here are our 5 best tips to help you make the most of this tool and get discovered in Instagram search results.


Instagram Search Tip #1: Optimise Your Username

Your Instagram username is another way people can search for you on the Instagram app. Adding a keyword in your to your username, for example, “content” if you are a content marketer, will increase your chances of showing up in search results.


Instagram Search Tip #2: Use Hashtags In Your Caption

Whether you love them or hate them, hashtags are another way for people to find your business on Instagram. The best place to place your hashtags, according to Instagram, is in the captions of your post.


Instagram Search Tip #3: Use Location Tags In Every Post

Adding your location to your bio and your posts is a great way to target people in a specific area. When people search for a local business around them, or in a specific location, your post will show up in the search results.


Instagram Search Tip #4: Add Trending Music To Your Videos

Instagram just released an update that allows you to search for music on the app. This is one more reason to create reels using trending music from the Instagram library.

When anyone searches for a sound, all the reels created using that sound will show up n the search results.


Instagram Search Tip #5: Use Relevant Keywords

Keywords are simply words or phrases that people type in when searching for you, your products or your services. Use these keywords in your Instagram bio and in the captions of your posts as well to help you show up in search results.


This article is by The Content NG, A social media agency that provides small businesses with the tools they need to grow their online presence, attract potential customers and generate more revenue.