Coca-Cola has activated one of its social-impact schemes – Operation Ladder, to alleviate the burden of flood victims in Anambra State.
The humanitarian intervention of the Coca-Cola System in Nigeria through its philanthropic arm, The Coca-Cola Foundation (TCCF), is valued at $175,000 and seeks to provide support to flood victims across three key areas including food, health and enlightenment.
The Deputy Governor of Anambra State, Dr. Onyeka Ibezima expressed gratitude for the passionate intervention and the additional donation of 120,000 bottles of water and juice for hydration purposes, which was handed over to the community members of Anambra state, on Thursday 15th December 2022.

He said, "On behalf of the Anambra State government, I would like to register our gratitude to The Coca-Cola Foundation, Nigerian Bottling Company and Whitefield Foundation for identifying with our people during this trying period”.
“I also urge the beneficiaries to make the most of the intervention, particularly the agricultural seedlings and counselling which cannot be quantified in monetary terms".
His appreciation was founded on the belief that the food and medications would eventually be depleted but knowledge impacted via counselling would outlive time.
On the benefits of Operation Ladder, the Chief Executive Officer of Whitefield Foundation, Funmi Johnson explained that the initiative was designed for humanitarian intervention for flood victims.
She said, “With the devastating floods recorded across the 36 states, resulting in fatalities, population displacement, and extensive destruction of homes, farms, and infrastructure, it has become imperative to provide humanitarian intervention to these victims”.
With a robust plan to deploy this over the next three months, the intervention would target affected communities in Delta and Anambra States, focusing on vulnerable groups such as mothers and children, the elderly, and persons with disabilities, with about 30,000 people from 5,000 households receiving nutritional food packages and other benefits.

Some communities in Anambra State include Ayamelum LGA, Ogbaru LGA, Umueri Anambra East LGA, Anambra East LGA, Anambra West LGA and for Delta State: Isoko South LGA and Ughelli South LGA.
The initiative would be providing healthcare assistance by implementing a series of mitigating measures to reduce the risk of diseases spread across the communities while supporting the counselling of beneficiaries to guard against becoming victims of gender-based violence under similar circumstances in the future.

If you are planning on having the most delightful and unforgettable Christmas this year, keep a date with Coca-Cola’s “Christmas Caravan” for that magical experience.

This experiential activity is slated to take place in four commercial cities in Nigeria including Lagos, Ibadan, Enugu, and Port Harcourt.

The company has announced that this year’s Christmas Caravan experiential activity is a multi-channel program featuring a series of distinct brand experiences anchored by the 25th edition of the Coca-Cola Caravan, which will begin from the 20th to the 28th of December 2022 in Nigeria. The Caravan Experiential, which started in the mid-1990s, has been used to signal the start of the festive season for nearly three decades.

This year, Santa is trading in his sleigh for Coca-Cola’s biggest Caravan magical journey, which is intended to bring people together from diverse cultural backgrounds and spread holiday cheer to communities and local organizations over shared experiences and moments of magic.

Activities lined up for fun-seekers during this year’s Caravan Experiential include an interactive map of the Coca-Cola Caravan route, which indicates that the Caravan will begin its journey from Lagos to Ibadan (between the 20th – 23rd of December); then Lagos to Enugu (between the 24th – 25th of December) and round off in Port Harcourt (between the 27th – 28th of December).

Providing more details on the much-anticipated event, the Marketing Director, Coca-Cola Nigeria, Yusuf Murtala said, “The Caravan will have a long entourage comprising a 40-feet truck full of Coca-Cola beverages and branded merchandise, a mini grotto house for Santa, six power bikes, an open truck for the activation crew, security personnel to guarantee safety, and ten Santa Elves for the delight of consumers and onlookers, among others.

“It is expected to make a stop at designated locations to engage consumers and there will be a one-of-a-kind Augmented Reality (AR) experience with Santa; Coke Store, Coca-Cola Freestyle promotions, games for consumers to win exciting prizes, and many more”.

This year’s Christmas Caravan experiential activity is an expression of “Real Magic” by the world’s leading beverage brand – Coca-Cola. For keeping with this philosophy and promoting the Caravan experience for nearly three decades, Coca-Cola understands the unstoppable force of the season by helping bring people together to experience the magic of Christmas.

Coca-Cola’s market leadership continues to receive recognition as the leading total beverage company recently emerged winner under two categories at the annual Brandcom Awards. The event which held recently in Lagos was widely attended by industry players who convened to celebrate an outstanding year of marketing excellence.

Following a remarkable lineup of activities, Coca-Cola Nigeria subsequently secured two awards namely the “Iconic Carbonated Soft Drink Brand of the Year” for the Coca-Cola brand, and the “Most Outstanding Bottled Water Brand” for its premium water brand, Eva.

In his opening remarks, Convener of the Brandcom Awards, Joshua Ajayi explained that the award ceremony sought to honour brands, agencies and notable individuals in the Brands and Marketing Industry who have gone the extra mile in making a notable impacts across the board over the last 12 months.

“We are celebrating giant strides this year based on our mantra of Prestige, Integrity, and Credibility, and these awardees were painstakingly assessed with this in mind. Many industry players adjudge Brandcom Awards as a credible platform and we won’t rest on our oars”.

Speaking on this recognition, Marketing Director, Coca-Cola Nigeria, Yusuf Murtala remarked that the awards reinforce the company’s continued commitment to blazing the trail. “It is with great pleasure that we are honoured to receive this recognition as we reiterate our commitment to refreshing our consumers and making a difference. We appreciate the Brandcom team's transparency and our consumers who stand with us always as their beverage of choice. We will continue to set the pace as we work to deliver on all our marketing imperatives pan-Nigeria”.

With a remarkable turnout at this year’s awards ceremony, the event saw several key players in the industry receive notable awards, including some leading professionals who were subsequently inducted into the Brandcom Hall of Fame.

Coca-Cola Bags Eight Nominations at the 2022 SERAS Awards… Wins Health and Wellbeing Award

For the 6th consecutive year since 2011, Coca-Cola Nigeria has once again, emerged winner at the 16th Edition of the Sustainability, Enterprise and Responsibility Awards (SERAS), in recognition of its dedication and commitment to promoting sustainable development in communities across Nigeria. The Corporate Gala which held on Sunday, 4th December 2022 at the Oriental Hotel, Lagos featured various corporate organizations and individuals, recognized for their sustainability practices.

The highly acclaimed annual awards ceremony themed - Climate, Circularity and the Future of Sustainability: Bridging the SDGs Gap through Impact Investing, saw the leading beverage company endorsed for its stellar performance through its nominations across 8 categories ranging from Climate Action, Environmental Stewardship, Circular Economy, Gender Equality/ Women Empowerment, Workplace practice and Social Enterprise of the Year.

The Honorable Minister of Water Resources, Engineer Suleiman Hussein Adamu, during his keynote address, recognized Coca-Cola for its exceptional leadership in recognizing that healthy communities equate healthy economies.
Coca-Cola, the world’s leading total beverage company with over 200 Master brands and its ESG priorities focused on Waste Management, Water Replenishment, and Women and Well-being clinched the award for the Best Company in Promotion of Good Health and Well-being in recognition of its Safe Birth Initiative (SBI), defeating 7 other nominees.

Popularly known as SBI, the Neonatal and Maternal Mortality reduction intervention is a flagship program of the company launched in 2018, in partnership with the Federal Ministry of Health, and the Office of the Senior Special Adviser to the President on SDGs and the international NGO, Medshare International. The intervention aims at improving the capacity of selected public hospitals through the procurement of vital medical equipment and supplies and up-skilling the biomedical engineers and technicians in each hospital.

The Director, Public Affairs, Communications and Sustainability, Coca-Cola Nigeria, Nwamaka Onyemelukwe, who received the award on behalf of the company expressed Coca-Cola’s unwavering commitment to bridging the SDGs gaps.

“For us at Coca-Cola, sustainability is at the forefront of all we do. We have recognized that the only way we can continue to create shared value for all, is to begin development from the bottom of the value chain. That is truly the only way to ensure economic and humanitarian prosperity. This award is therefore a testament to the fact that communities can only thrive when plaguing issues are addressed, and we are doing this through the SBI intervention, by ensuring we bring mother and baby home alive”, she concluded.

The impact of Coca-Cola’s Safe Birth Initiative can be best appreciated under the background that the United Nations Children's Fund (UNICEF), places the neonatal mortality rate in Nigeria at 56.220 deaths per 1000 live births, a 2.57 per cent decline from 2021 and maternal mortality rate at 576 per 100,000 live births, the fourth highest on Earth. This intervention continues to contribute to bridging the shortfall in the availability of state-of-the-art medical equipment and skilled manpower to effectively maintain and utilise available equipment in saving lives.

About Coca-Cola Nigeria
Coca-Cola Nigeria Limited is a total beverage company, offering one of the world’s most valuable brands, Coca-Cola. Our company portfolio includes valuable beverage brands, such as Coca-Cola, Fanta, Sprite, 5Alive juices, Eva water, Schweppes and Limca. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market.
We’re also working to reduce our environmental impact by replenishing water and promoting packaging recycling across our value chain. With our bottling partners, we employ more than 5,000 people with over 700,000 distribution partners helping bring economic opportunity to local communities. Learn more at the Coca-Cola Nigeria website at www.coca-cola.com.ng and follow us on Twitter, Instagram, Facebook and LinkedIn.

BAT NIGERIA FOUNDATION DONATES SMOKING KILNS TO SMALLHOLDER FISH FARMERS IN LAGOS

In a bid to empower and support fish farmers in Lagos State, the British American Tobacco Nigeria Foundation (BATN Foundation), in partnership with Lagos State Agricultural Development Authority has donated eleven smoking kilns to Fish Farmer cooperative groups, including those with impaired hearing comprising over 220 members.
The partnership initiated since 2018 aims at building the capacity of fish farmers under the Fingerlings to Fork Project and the donation of smoking kilns as part of an effort to prevent post-harvest loss and support the socio-economic development of smallholder farmers in the state.
In her opening remarks, Ololade Johnson-Agiri, the Executive Director of the British American Tobacco Nigeria Foundation, explained that the Foundation's support to farmers over the years has shown that, in addition to teaching farmers best agricultural practices for optimized fish production, it is vital to provide market access and empower them to add value to their commodity in order to be immune to price volatility.
The handing over ceremony, which was held at Lagos State Agricultural Development office, Oko-Oba Agege, had in attendance government officials, fish farmers’ groups, cooperative societies across the state as well as members of the press.
Ms. Ruth Abisola Olusanya, Lagos State Commissioner of Agriculture, who was represented by Mrs Kosoko Tawakalitu Enitan, the Programme Manager; Lagos State Agricultural Development Authority, in her keynote address, challenged the benefiting fish farmers to make good use of this opportunity to actualize fruitful fish processing in the state and reiterated that this project is supporting the Lagos State government in its effort to ensure food sufficiency and security across major agricultural value chains.
The Commissioner also used the opportunity to call on other organisations to emulate the BATN Foundation by collaborating with the state in its drive towards ensuring sustainable food security in the state.
In closing, the Permanent Secretary, Kosoko Tawakalitu Enitan who was represented by the Director of Technical Services, Dr. Isaiah Oladipo Opadokun stated that LSADA is committed to impacting the lives and livelihood of farmers in the state and this partnership is a testament to its resolve to solve major bottleneck inhibiting the growth of these farmers. He further stated that since the inception of the fingerlings to fork project, over 814 beneficiaries have been trained in the modern technology of fish farming and management and four smoking kilns provided. He noted also that this year’s donation is different because, unlike previous years where only a kiln is provided, eleven kilns have been fabricated for distribution to cooperative groups.

On behalf of the recipients, Kingsley Njoku, Vice-President of the Lagos State Deaf Farmers' Cooperative, thanked the Lagos State Government and British American Tobacco Foundation for their generosity especially for including people with disability as part of the recipients of the smoking kilns. He stated that this is the first time the term ‘inclusivity’ means something to them and pledged that all members of the cooperatives would have access to the facilities.
BATN Foundation is an independent charitable organization incorporated in Nigeria in 2002 to support the socio-economic development of Nigeria. Since its incorporation, the Foundation has implemented over 280 community development projects in the 36 states of the Federation including the FCT, reaching over 1.3 million beneficiaries

In recognition of its outstanding contributions to the growth of the non-oil export sector, the Nigerian Export Promotion Council (NEPC) has recognized British American Tobacco Nigeria (BAT) as “Best Exporter to African Markets for the Year 2022” at the Council’s Award and Gala Nite which held on Saturday, 26th November. British American Tobacco Nigeria came tops in the category after shrugging off competition from both Indorama Eleme Fertiliser & Chemical Limited and Dangote Cement Limited.

The Award & Gala Night was one of the highlights of the NEPC’s Export Week activities. The one-week event which commenced on Monday, 21st November and ended on Saturday, 26th November, included the official launch of the #Export4Survival campaign by the Minister of Industry, Trade and Investment, public lectures, tour of media houses and #Export4Survival Walk.

Prior to conferring the award, Dr. Ezra Yakusak, Executive Director & Chief Executive Officer of NEPC, explained that the Agency’s basis for the nominations and conferment of the Awards were the pre-shipment inspection reports of exports by the non-oil exporters. He also expressed appreciation to all non-oil exporters who have contributed to the expansion and development of the Nigerian economy in recent years.

BAT Nigeria has been involved in the manufacturing business in Nigeria for over 20 years and has been conducting both domestic and export operations from its US$ 185 million state-of-the-art manufacturing facility in Ibadan, Oyo State. Over the past 20 years, BAT Nigeria has generated revenues of over NGN 400 billion for the Nigerian Government through tax and other regulatory payments. in 2021 alone, BAT Nigeria contributed about =N= 75 billion to the national treasury in the form of excise duties and other taxes.

In terms of export, BAT Nigeria exports to 14 (fourteen) countries in West and Central Africa, by virtue of which it has generated over US$ 500 million as revenue. Presently, BAT Nigeria is consistently one of the top 5 non-oil exporters each month, thereby contributing significantly to the Federal Government’s objective to diversifying Nigeria’s export revenue base. It generates / repatriates more than US$ 110 million in foreign exchange each year. BAT Nigeria also provides direct and indirect employment for over 350,000 Nigerians across the value chain.

Odiri Erewa-Meggison, the External Affairs Director at BAT West and Central Africa, who received the award on behalf of the organization, expressed her delight at the award conferred on the organization. In her words, “The Nigerian Export Promotion Council’s recognition of the volume of our exports to African markets is a testament to BAT’s contribution to the region’s economic growth and development. We have been involved with Nigeria, as well as the West and Central Africa region. We remain committed to advancing the non-oil sector in Nigeria as we create A Better Tomorrow.”

push. Non-oil exports, which made up 11.32 per cent of all 2021 exports in Nigeria, are quickly becoming a significant source of foreign exchange earnings, but oil still accounts for nearly 76 percent of all exports to the nation, according to the National Bureau of Statistics (NBS). considering the important role non-oil exports must play in the Nigerian economy, non-oil exporters need continued support from the Federal government to make the ease of exporting and repatriating proceeds back to Nigeria more seamless. While the Federal Government of Nigeria has created the importers and exporters window to ease foreign exchange challenges, more incentives would be required to create an enabling environment to fulfill the government’s non-oil export push. Especially when African countries are seeking to boost intra-African trade through the African Continental Free Trade Area (ACFTA), opening up a $3.4 trillion borderless market, according to the United Nations Conference on Trade and Development (UNCTAD). This presents an opportunity to upscale our efforts and support businesses in Nigeria to be competitive enough by creating an enabling business environment for them to thrive.

UITH Counts Gains of Strategic Intervention

The Coca-Cola System in Nigeria in continuation of its efforts at strategically ameliorating maternal and neonatal mortality has donated ultramodern medical equipment to the University of Ilorin Teaching Hospital (UITH), under its Safe Birth Initiative (SBI).

During the presentation of the equipment, valued at well over $500,000.00, the Communications Manager, Coca-Cola Nigeria, Ifeyinwa Ejindu, shed light on the Safe Birth Initiative as the health-centric strategy with which the Coca-Cola System seeks to reduce the high rate of deaths being recorded during childbirth in Nigeria, both for mothers and newborns.

She noted that the initiative was launched in 2018 to deliver equipment and technical capacity building in tertiary health institutions across Nigeria, which she was optimistic would contribute in bridging the shortfall in the availability of state-of-the-art medical equipment and skilled manpower to effectively maintain and utilise available equipment.

A joyful Chief Medical Director, University of Ilorin Teaching Hospital, Prof Abdullah D. Yussuf expressed gratitude at the timely intervention of the Coca-Cola System in the healthcare sector.

According to Prof Yussuf, who was represented at the occasion by Chairman, Medical Advisory Committee, (C-MAC), UITH, Dr. L.O. Odeigah, some of the prominent gains of SBI’s intervention include capacity building, helping secure accreditation for courses and improved medical care.

He cited the cost savings the Institution recorded with the intervention which has seen several moribund medical equipment resuscitated, the human capacity built which would ensure sustainable use of the equipment and the role played by the equipment in securing accreditation for certain courses by the Institution.

In his words, “On behalf of UITH and those who would be benefiting from the equipment, I want to register gratitude to the donors, Coca-Cola Nigeria. It is evident that the equipment being presented to us today comes with cutting-edge technology that will aid solution to complex medical conditions. I am certain that this will impact the entire Kwara State and beyond”.

Ejindu also noted, that the SBI was launched in 2018 in partnership with the Federal Ministry of Health, the Office of the Senior Special Assistant to the President on Sustainable Development Goals, and US-based NGO, Medshare International, with a view to supporting and strengthening the country’s healthcare capacity in line with the SDG goals that relate to maternal and new-born mortalities.

She added that this year’s interventions have seen top-notch equipment donated to the University of Port Harcourt Teaching Hospital (UPTH), Rivers State, the Aminu Kano Teaching Hospital, (AKTH), Kano, earlier this year, before the donations made to UITH in Ilorin, Kwara State. She indicated that the company will continue to deepen interventions with the possibility of impacting a fourth health institution before the year runs out.

According to her, before the kickoff of this year’s SBI, it had reached over 56,000 families with over 21,000 mothers and babies impacted through its social investment program. Similarly, under the initiative, Coca-Cola Nigeria has successfully upskilled over 300 biomedical engineers and 400 end-users with requisite knowledge and skills to ensure optimal utilisation of the medical equipment, and their effective maintenance.

The impact of the SBI could be best appreciated under the background that the United Nations Children's Fund (UNICEF), places the neonatal mortality rate in Nigeria as at 2022 at 56.220 deaths per 1000 live births, a 2.57 per cent decline from 2021.

According to UNICEF, the maternal mortality rate in Nigeria currently contributes to 10 per cent of the global death rate as it stands at 576 per 100,000 live births. This means that each year, over 262,000 babies die due to issues such as diarrhea, infection, premature birth, asphyxia, or congenital anomalies.

Eben Armstrong, Director, Biomedical Engineering Training & Technical Services, Medshare International, expressed Medshare’s commitment to the triangle partnership as they recognise the damage to families that results from high neonatal and maternal mortality rates.

He said, ‘’We are a humanitarian aid organisation dedicated to improving the lives of people all over the world. We just don’t provide equipment, we provide capacity building to the biomedical engineers and technicians aiding their efficient usage of available medical equipment, and this has brought hope to countless Nigerians through the Safe Birth Initiative”.

Various dignitaries who graced the event expressed gratitude to the donors and enjoined the UITH to diligently utilise the equipment for the benefit of mankind.

Some other hospitals that have benefited from this intervention include National Hospital Abuja, Federal Medical Center, Ebute-Metta, Federal Medical Centre, Owerri, Wesley Guild Hospital Ilesha, and Alimosho General Hospital.

With the whole world agog with excitement about the release of Marvel Studios’ Black Panther sequel, “Wakanda Forever”, Sprite Zero partnered with Filmhouse on a West African Premiere of the highly anticipated movie which held in Lagos recently. This follows on the heels of a global collaboration between Marvel Studios and Sprite Zero Sugar on a refreshing new campaign tagged “Infinite Potential and Zero Limits” which features limited-edition packaging, new TV creative and a QR-activated AR and digital experience—all to inspire and empower tomorrow’s creative talent to explore and patiently pursue their true gifts.

The glamorous West African Premiere was held at the prestigious Filmhouse IMAX Cinema in Lekki, Lagos and as was predicted, guests and celebrities showed up in a rich display of African culture while being treated to ice-cold signature Sprite Zero cocktails from the Zero Limits bar as well as local finger foods in tandem with the theme of the event.

A notable curated experience for guests at the event was the 360 camera that helped capture the special moments of attendees, as part of the brand’s promise of continually creating memorable occasions for consumers. Additionally, guests were brought to the "throne room," where they posed for fascinating pictures and paid respect to the fictional Wakanda monarchy. Always one to give back, Sprite Zero served up co-branded merchandise to guests as they engaged through the course of the event.

Also deepening efforts to engender extraordinary occasions for consumers, Sprite Zero followed up with an exclusive private viewing of the new Marvel installation that hosted 75 lucky consumers to the thrills of the action-packed movie. Just as glamorous as the recent Premiere, the exclusive event showcased a memorable range of activities for consumers that allowed for interactions and engagement prior to the start of the movie.

Speaking on this partnership, Marketing Director, Coca-Cola Nigeria, Yusuf Murtala, explained that Sprite continues to embrace young creative talent and its collaboration with Marvel Studios helps add more depth to the diverse possibilities that the brand offers. He said, “We showcase our diversity as a brand by fostering an enriching experience for movie enthusiasts in Nigeria. We will continue to deepen our engagement with our beloved consumers by delivering value on a premium scale while providing fun moments during life’s heated moments”.

Recall that Sprite recently announced the launch of a new campaign, Sprite Limelight, which sought to bring to realization, the purpose, and aspiration of youths and support them at the apex of their heat period by cooling them down through music. The new music program was part of Sprite’s new global brand narrative, Heat Happens, which positions the brand as the drink that helps the youth cool down in the face of everyday heated moments.

Towards ensuring business continuity and sustainability garnered from the ability to block business waste, Cubed Integrated Management has announced Cyberwatch 2023, a series set up to prepare organisations for profitability through cybersecurity acumen.

A management consulting firm, Cubed Management has stated its intention to push organisations towards sustainability with the launch of Cyberwatch 2023, a thought leadership business series to prepare them for profitability through effective management of cybersecurity threats,attacks with Data and Privacy Breaches.

To achieve this, this inaugural series will address the impact of Cyber Attacks and Privacy Breaches on Business bottom lines and provide insight into the Emergent Role of Women in Cybersecurity with the attendant “opportunities forgone” by the limited number of women in the field.

The Managing Consultant at Cubed Integrated Management Consulting, David Adeoye Abodunrin said the series came about from trends and innovations in the technology space. ”As 2023 beckons, organisations must prepare for profitability by blocking business waste and adapting to change in the ecosystem”, he asserted.

The series aim to arm businesses with Critical tools, techniques intelligence and tools to achieve Cyber Resilience, Agility with Anti fragility in the Short, mid and longer terms.

Towards this end, Abodunrin explained that cf seasoned strategic business and academic leaders; Bolaji Okusaga, the Managing Consultant, Precise Platforms, a foremost perception designer, and Dr. Tooska Dargahi, a Senior Lecturer & Associate Professor in Cyber Security from the Department of Computing & Mathematics, Manchester Metropolitan University will lead the virtual conference set for December 1 and 2, 2022.

Okusaga, on day one, will examine the impact of Cyber Attacks and Privacy Breaches on Business bottom lines. with a focus on ”The Effect of Cyber Attacks, Cyber & Privacy Breaches on Brands’ Business Profitability”

He will talk about the nature of Cyber Attacks and their implications on Brands, Business Sustainability & Profitability, Implications on the Consumer Journey and Brand lifecycle; and Should A Business pay ransom or not? Pros & Cons?

Other topical areas he would dissect are, ”When should a business Executive pay or not pay?; What can be done once a brand /business has been attacked and is in recovery?; and Trends in Cyber attacks and brands that we will see in 2023 and beyond”.

Dr. Dargahi will, on day two, dwell on Women in The Future of Cybersecurity, with a focus on the trends and Evolution of Women in Cyber – Need(s), Want Or Necessity?

Abodunrin recently named the Online Coach of the year at the 2022 GAGE Award said Dr. Dargahi aims to cover areas like; Emerging Trends in Cyber Careers; Emerging Trends with Women Inclusion & careers in Cybersecurity; The Global Need for Cyber Security Professionals with a particular Focus on Africa (the women); and The Unique Need for Women in the CyberUniverse Globally.

Other topic areas are ”The Unique need for Cyber Professional Women in the African continent; Strategies to drive Female Inclusion, Diversity & Equity beyond Quota Systems; and Industry Penetration Tools, Techniques, Ideas and Strategies for Women in Cyberworld.

Okusaga, in his comment about the series, said he is happy to undertake the conference as more businesses will get a clearer direction on how to navigate digital risks for their profitability.

The Coca-Cola System in Nigeria, comprising Coca-Cola Nigeria and its bottling partner, Nigerian Bottling Company, recently hosted football enthusiasts to an exclusive viewing experience at Landmark Beach, Lagos to usher in the new season of the 2022 FIFA World Cup™.

As a sponsor of the FIFA World Cup™, the total beverage company has been an official partner of the governing body, Federation International de Football Association (FIFA). This longstanding partnership have lasted 48 years with The Coca-Cola Company being a lead sponsor of the 2022 FIFA World Cup™.

With a partnership with Landmark Centre, The Coca-Cola System treated consumers to an electrifying evening on Sunday, November 20th; with an ambiance reminiscent of a Qatari stadium, as attendees could watch the first match of the season through a viewing party that simulated a stadium-like experience.

Speaking on the exciting activation, the Managing Director, Coca-Cola Nigeria, Alfred Olajide explained, “Our Believe and Win ‘Under the Crown’ Promotion was the highlight of the year for our loyal consumers as we excited them with winnings worth over N400m, with five lucky winners securing the coveted all-expense-paid trip to Qatar to experience the live excitement of the 2022 FIFA World Cup. Today we are bringing that same magic to our consumers in Lagos, Nigeria through this viewing party as we officially kickstart the football season”.

Matthieu Seguin, Managing Director, Nigerian Bottling Company added saying, “Football remains a key passion point for Nigerians, and we will continue to foster everyday moments of optimism and unity through the refreshing taste of our beverages, combined with the sport which we all love”.

Recall that the company had its biggest campaign of the year when it launched its Believe and Win ‘Under the Crown’ Promotion in August, which it sustained all through to October, delighting consumers across the country with airtime winnings and an all-expense-paid experience to Qatar for five consumers.

As a leading total beverage company, Coca-Cola’s Believe and Win ‘Under the Crown’ promotion reflects Coca-Cola’s continued support for the football passion point across the country and the company will continue to provide experiences that help promote bonding amongst its consumers during the ongoing FIFA World Cup™ games.

Five lucky winners have emerged in the just concluded Coca-Cola Nigeria ‘Believe and Win’ Under the Crown Promotion. The winners will have a unique and once-in-a-lifetime experience on an all-expense paid trip to the 2022 FIFA World Cup in Qatar.

This promotion builds on continued efforts to delight and refresh consumers across the country with rewards worth over N400m comprising instant airtime winnings across all mobile networks, alongside the highly coveted trip of a lifetime for five (5) lucky winners to watch the FIFA World Cup live in Qatar this month.

The five winners were selected from each region of the country – Lagos, West, East, Central, and North regions, through live draws in Lagos under the watchful eyes of officials of the National Lottery Regulatory Commissions (NLRC), and the Federal Competition and Consumer Protection Commission (FCCPC), both of which applauded the company on its willingness to give back to consumers through football.

Congratulating the winners, Managing Director, Coca-Cola Nigeria, Alfred Olajide, urged them to make the most of the opportunity while enjoying the live action at the FIFA World Cup in Qatar.

The first winner unveiled was Salihu Usman Wavah, a trader from North region. Reacting to his winning, the unassuming Salihu was overwhelmed with emotions, during his official unveiling at the Coca-Cola Nigeria Office in Lagos. He described his winning as an opportunity of a lifetime. He said that his initial thought when he was notified was the incredulity of the entire situation as it seemed unbelievable.

In his words; “I want to thank God for this opportunity, I feel elated and proud. I appreciate Coca-Cola for this great privilege. When I first received the call, I was pleasantly surprised but skeptical, however, I decided to give it the benefit of the doubt when the calls kept coming in from Coca-Cola. It’s been such a dream come true for me”.

The second winner under the promotion was Emordi Victor Olise, a final-year university student from the Central region, who decided to participate in the promotion with no particular expectation in mind. According to him, the promo initially became real to him when he received airtime after he dialed the code under the crown and subsequently, he could not contain his joy when he got the call from Coca-Cola during the live draw.

“When I got the first airtime, I said to myself that this is real, and I kept trying. Some days later, I received a call and was asked if I participated in the Coca-Cola Believe and Win Promo, I answered affirmatively. I was asked further questions and was thereafter confirmed to be a winner. I was very happy because I never thought that it was going to be so simple”, Emordi recounted.

The third winner, Emeka Philip Mordi, however related a different experience. The businessman from East region explained that he was grateful for the rare privilege. According to Mordi, his daughter encouraged

him by religiously making the entries on his behalf through his preferred phone line. He maintained that his daughter had so much confidence in the promo and the company, Coca-Cola, that each time they shared a Coca-Cola beverage at home, she would tell him to dial the codes under the crown with his phone.

“My daughter consistently encouraged me to participate, saying, ‘Daddy you must go to Qatar’. A few days later, I got a call from an unknown number and was hesitant to answer but I picked up the call on the second ring. I was asked some questions, and to my utmost surprise, I was told that I had won a trip to Qatar”, he said amidst smiles.

The fourth winner was a young woman, Adefunke Ademokoya from the West region, who had decided to enter the promo for fun and the possibility of winning airtime. She indicated that she was not initially enthused about possible winnings as her family had dissuaded her from falling prey to scammers. However, her doubts were dispelled in the days that followed as she was pleasantly surprised to receive a call from Coca-Cola on her winning a trip to Qatar.

“This will be my first time travelling out of the country and I’m so glad that this is an all-expense paid trip. I’m sure that I’m going to have a lot of fun when I get to Qatar to watch the World Cup”, she excitedly remarked.

An enthusiastic Taiwo Olatunji was the fifth winner of an all-expense paid trip to Qatar under the 'Believe and Win’ promo. He explained that one of his friends introduced the promo to him while they were enjoying a Coca-Cola beverage together. On his first attempt, he received airtime after dialing the code and this first winning provided the necessary inspiration to try again.

“The day I got a call from Coca-Cola would always be a day to remember as even my neighbours knew that something good had happened to me. I was very excited and I cannot wait to be in Qatar live. As a football enthusiast, I know that I’m going to have a wonderful time over there, all thanks to Coca-Cola and their amiable team”, he said passionately.

As official sponsors of the FIFA World Cup, the Coca-Cola Believe and Win Under the Crown promotion reflects Coca-Cola’s continued support for the football passion point across the country and a follow-up to other football-related activities as the 2022 FIFA World Cup games begin

Henkel, in partnership with An-Nadaa , a non-profit organisation has built a well that will provide water to more than 200 people in Zaria, Kaduna state. The well has been successfully established and started operating on 1 August 2022.

It was built as part of Henkel’s employee social engagement programme, Make An Impact on Tomorrow (MIT). MIT encourages employees to take the initiative and support social engagement. This inspired Merna Shehata, a Henkel staff member working out of Dubai to apply for a well to supply clean water to the community in Zaria.

“I joined Henkel in September 2021 and was fascinated by the company's goal to give back to the community and put social goals on its agenda, therefore I was so eager to be part of this,” Shehata said. “Together we make a difference.”

Suleiman Buraje, Henkel Nigeria, visited the well along with An-Nadaa organisation to offer support and share in the enthusiasm of the community.

“I was excited to see smiles on the faces of the children and women as they drew clean water from the well. This community has overcome a big problem. We at Henkel are happy to be contributing to social progress through MIT, #MakeAnImpact,” Buraje said.

Mu’awiya Abu Bakar, Secretary, An-Nadaa said “This reduces the acute water shortage we have in Zaria. We are grateful to the Henkel team.”
The community is seeing large population growth, making it imperative to provide sustainable, clean water. According to estimates, 2.2 million people reside in the town and nearby areas, where a particular water shortage issue exists.

Peace Legend Awards, an apex event-focused organization, has recognised the WAW brand as one of the 100 brands transforming Africa, based on its continuous impact and investment in improving the continent.

WAW detergent, from the stable of Henkel Nigeria, is a unique, bold multipurpose laundry care brand that leaves laundry smelling fresh and amazingly clean, which is why it is called the WAW Effect. Over the years, the brand has taken deliberate steps in supporting young talents in their development, giving them the extra confidence boost to be amazing in their chosen parts.

Peace Legend Awards is an apex event, focused on rewarding, acknowledging and celebrating great personalities and brands who have helped to shape and build the new African narrative. Also, brands that promote peace, create employment and support the sparse development of S.M.Es, while encouraging future entrepreneurs.

In her short speech, Public Relations Officer, Peace Legend Awards, Ms Phebe Austin said the Peace Legend team has, over the time studied WAW and its incredible efforts in youth talent development in Nigeria. The team, therefore, unanimously agreed that the brand deserves an award for its youth-focused activities.

In response, Rajat Kapur, Henkel Nigeria Chairman and Managing Director, thanked the management of Peace Legend Awards for finding WAW brand worthy of recognition. He said the brand would not rest on oars but would continue to support and celebrate young talents in Nigeria, especially the vibrant youths for their boldness, unique talents, resilience and can-do spirit.

In his words, “we are indeed grateful for this recognition, and we do not take this for granted. This award is a challenge for us to keep building on the brand’s standards.

“As a specially formulated laundry and homecare product, WAW has grown a bond between women and self-care in terms of cleanliness and the confidence it brings. It combines the premium German expertise with the richest Nigerian knowledge to provide the best quality products to Nigerian consumers who care about their laundry and house,” he said.

WAW was one of the official sponsors of this year’s Most Beautiful Girl in Nigeria (MBGN) beauty pageant, which saw the emergence of one contestant, Grace Yakubu, as its brand ambassador, also known as Miss WAW.

In a related development, the MGBN team held a post-event press conference at Henkel’s Lagos office, where they appreciated the producer and management of WAW for the sponsorship of the glamourous event. They came in the company of the five new beauty queens; Miss World-Nigeria, Miss Universe-Nigeria, Miss Tourism, Miss Supranational, and Miss ECOWAS. The queens recounted their ‘WAW Experiences’ during their stay in the MBGN camp, saying that WAW made this year’s edition of MBGN a memorable one.

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Henkel holds leading positions in many markets and categories around the world.

As part of sustained efforts to empower female entrepreneurs in Nigeria, the Coca-Cola Foundation has awarded a grant to Leading Ladies Africa, a women-focused non-profit to train, fund and upskill 1000 women, through its Enterprise and Leadership Program (ELP).

The Enterprise and Leadership Program (ELP) is a practical, hands-on program that enables women entrepreneurs in Nigeria to set up viable small business enterprises, that are designed to convert opportunities within their communities. The program seeks to solve the problem of economic insecurity and injustice towards women in Nigeria — encouraging sustainable work and economic growth by helping Nigerian female entrepreneurs build & maintain sustainable businesses. The objectives tie into the SDG goals #5 and #8 and provides Nigerian female entrepreneurs with the skills they need to be economically empowered, and ensure that they have a better head start in the world of entrepreneurship.
Speaking on the partnership with the Coca-Cola Foundation, Francesca Uriri, Founder Leading Ladies Africa said: “The Enterprise and Leadership Program commenced in 2019, and since then we’ve impacted over 500 female entrepreneurs. We are pleased to receive support from the Coca-Cola Foundation, as it enables us reach and directly impact 1000 women while strengthening the work we’re doing in championing inclusion, diversity and gender equality for African women and girls.” Commenting further she said: “In addition to hands-on, practical training, female entrepreneurs who enroll for this program will be connected to business mentors, and also have the opportunity to secure seed funding to grow and expand their businesses. We’re kicking off the first cohort in Benin City, Edo State, and will follow subsequently with the second cohort in Warri, Delta State.”
Speaking on the Partnership with Leading Ladies Africa, Saadia Madsbjerg, President, The Coca-Cola Foundation, put it succinctly: “It is important that we do what we can to help African women achieve equality and empowerment. We are hopeful that this modest donation will have the right impact on these women in a manner that truly changes the narrative for Nigerian women in general”.
Leading Ladies Africa’s mission is to build a diverse and inclusive community of African female leaders, who are equipped to provide sustainable solutions to Africa’s most pressing socio-economic, and cultural challenges. Earlier in the year, the organization hosted its annual Leadership By Design Summit, which had Her Excellency, Dr. Olufolake Abdulrazaq, First Lady of Kwara State, as its Keynote Speaker.

In the spirit of celebrating African history through entertainment, Coca-Cola Nigeria’s beverage brand, Sprite, has partnered with Filmhouse Cinemas for the West African premiere prior to the global premiere of the ‘Black Panther: Wakanda Forever Film, the follow-up to the Chadwick Boseman-starring original, at Filmhouse IMAX in Lekki, Lagos.

This partnership reflects the company’s reputation which seeks to deepen collaboration, bonding, and fun times amongst different demographic. Additionally, it aims to establish trusting bonds with many cultures, collaborate with them, and foster diversity via Coca-Cola brands like Sprite.

The premiere will adopt an ‘afro-celebratory’ theme that promises to be a grandiose showcase of African culture through costumes, venue decor, food, and music.

In his remark, Marketing Director, Coca-Cola Nigeria, Yusuf Murtala, reiterated the importance of celebrating history in a fashion that inspires and fuels ambition. He explained saying, “Coca-Cola alongside its other brands like Sprite would continue to support entertainment, globally and locally, especially those that resonate with youths and promote Africa’s rich culture and heritage”.

Sprite seeks to connect with its consumers through music and film that speaks to the heat in their lives, as it provides platforms with content from fearless artists/producers who take on the heat, using their creativity to make pieces that fans love and that speaks to them to create refreshing moments of clarity.

On his part, the Chief Cinema Operating Officer of Filmhouse Cinemas, Dr. Onamari Horsefall said, “Black Panther is a story carved out of African culture and history. It illustrates the heights Africa can reach if its economic and technological strategies are sound”. He praised Sprite for the sponsorship and noted how much the brand has done to promote fun times and refreshments for its consumers.

Recall that Sprite recently announced the launch of a new campaign, Sprite Limelight, which sought to bring to realization, the purpose, and aspirations of youths and support them at the apex of their heat period by cooling them down through music.

The new music program was part of Sprite’s new global brand narrative, Heat Happens, which positions the brand as the drink that helps the youth cool down in the face of everyday heated moments. It was one musical starting point reinterpreted through different creative and cultural lenses and was released in collaboration with top artists and headlined in Nigeria by youth sensation, Omah Lay.

Filmhouse Cinemas, the sole distributor of the sequel in West Africa, pledges to continuously play facilitatory roles in delivering memorable premieres to the Nigerian audience, with Horsefall stating that “‘Black Panther: Wakanda Forever’ will not be an exception”.

‘Black Panther: Wakanda Forever’ will be the final film in phase four of the Marvel Cinematic Universe (MCU).

About Coca-Cola Nigeria

Coca-Cola Nigeria Limited is a total beverage company, offering one of the world’s most valuable brands, Coca-Cola. Our company portfolio includes valuable beverage brands, such as Coca-Cola, Fanta, Sprite, 5Alive juices, Eva water, Schweppes, and Limca. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market.

We’re also working to reduce our environmental impact by replenishing water and promoting packaging recycling across our value chain. With our bottling partners, we employ more than 5,000 people with over 700,000 distribution partners helping bring economic opportunity to local communities. Learn more at the Coca-Cola Nigeria website at www.coca-cola.com.ng and follow us on Twitter, Instagram, Facebook and LinkedIn.

Lagos, 30 September 2022 — As part of sustained efforts to empower female entrepreneurs in Nigeria, the Coca-Cola Foundation has awarded a grant to Leading Ladies Africa, a women-focused non-profit to train, fund and upskill 1000 women, through its Enterprise and Leadership Program (ELP).

The Enterprise and Leadership Program (ELP) is a practical, hands-on program that enables women entrepreneurs in Nigeria to set up viable small business enterprises, that are designed to convert opportunities within their communities. The program seeks to solve the problem of economic insecurity and injustice towards women in Nigeria — encouraging sustainable work and economic growth for them by helping Nigerian female entrepreneurs build & maintain sustainable businesses. The objectives tie into the SDG goals #5 and #8 and provides Nigerian female entrepreneurs with the skills they need to be economically empowered, and ensure that they have a better head start in the world of entrepreneurship.
Speaking on the partnership with the Coca-Cola Foundation, Francesca Uriri, Founder Leading Ladies Africa said: “The Enterprise and Leadership Program commenced in 2019, and since then we’ve impacted over 500 female entrepreneurs. We are pleased to receive support from the Coca-Cola Foundation, as it enables us reach and directly impact 1000 women, while strengthening the work we’re doing in championing inclusion, diversity and gender equality for African women and girls.” Commenting further she said: “In addition to hands-on, practical training, female entrepreneurs who enroll for this program will be connected to business mentors, and also have the opportunity to secure seed funding to grow and expand their businesses. We’re kicking off the first cohort in Benin City, Edo State, and will follow subsequently with the second cohort in Warri, Delta State.”

Speaking on the Partnership with Leading Ladies Africa, Saadia Madsbjerg, President, The Coca-Cola Foundation, put it succinctly: “It is important that we do what we can to help African women achieve equality and empowerment. We are hopeful that this modest donation will have the right impact on these women in a manner that truly changes the narrative for Nigerian women in general”.

Leading Ladies Africa’s mission is to build a diverse and inclusive community of African female leaders, who are equipped to provide sustainable solutions to Africa’s most pressing socio-economic, and cultural challenges. Earlier in the year, the organization hosted its annual Leadership By Design Summit, which had Her Excellency, Dr. Olufolake Abdulrazaq, First Lady of Kwara State, as its Keynote Speaker.

Good initiative!

Eva and Schweppes Nigeria teamed up with Lagos Go, as headline sponsors, to treat guests to an exciting time at the Grand Finale of the Lagos Restaurant Festival (LRF).
From September 1st to 18th, 2022, the LRF captivated Lagos residents with over 60 participating restaurants to ‘spoil’ culinary lovers with the opportunity to walk into any of the restaurants for a festival deal, comprising amazing meals and beverages with sponsor brands.
The Grand Finale held at the Pop-up restaurant, “Restaurant X” on the 18th of September, 2022 and saw guests engaging with the brand while a 360 camera was on hand to capture people as they entered the venue courtesy of Schweppes.
Attendees were also offered the opportunity of experiencing the wholesome experience of Schweppes Mocktails, which were accessible to guests at the Schweppes sampling bar, while engaging in memorable brand-led activities both on the ground and on digital platforms.
Eva also engaged the guests through an Instant photo booth and Eva cold box, to capture the simulation of Eva bottles in a chiller, and thrilled them with Eva bottles simulations which were passed by hostesses as guests rounded up Photo ops with Schweppes and Illusion bottles, which still gave guests the feeling of being a part of Eva.
It was gathered that Eva bottled water has been designed to be a perfect complement to everyday moments, while, Schweppes offers a range of delicately-balanced creations with carefully selected ingredients, created to mix with or to quench thirst.
The brand owners aver that both brands have always been a perfect pair for food, good living, and fun which is in line with the narrative to refresh and excite consumers.
Senior Marketing Director, Coca-Cola Nigeria, Bunmi Adeniba commended the brains behind the event and reiterated Eva and Schweppes’ unwavering commitment to consumer satisfaction.
She said, “We showcase our diversity as a brand while delivering an exciting and fun experience to food enthusiasts across the world. As our contribution to the development of the food and beverages sector in which we play, we want to reward our consumers who allow us to thrive by giving them more opportunities to connect with our brands and other consumers”.
On other reasons for their sponsorship of the event, she disclosed that “Our Eva brand focuses on giving consumers pure refreshment and guaranteeing that everyday life experiences are enriched”. This is grounded in providing pure, clean water in a sustainable way that enlivens the body and mind.
Also, as the perfect social partner, Schweppes can be enjoyed on its own or as a mixer and offers a range of creations with ingredients selected with care, created to mix with or to quench thirst wherever consumers find themselves.
On the Festival and partnership, Akin Eso, Founder, and CEO, Lagos Go lauded the Eva Water and Schweppes brand for its commendable partnership.
He said, “The partnership with Eva water and Schweppes couldn’t have been better, we are proud to have had a partner who was the preferred choice of most restaurants and guests”.
According to Eso, he said; “ We are glad because they played a major role in making the Lagos Restaurant Festival a success and we look forward to more future collaborations”.

A strong desire to help each woman express, sustain and stamp her unique personal style and identity on her environment drove a Nigerian industrial chemist, 25 years ago, to create the required hair care and beauty products.

This gave birth to Natures Gentle Touch (NGT), at a time when buying foreign signaled class and the best option. Swimming against this current called for uncommon marketing. The payoff is that this has helped many ladies to discover their unique personal styles.

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Speaking to journalists at a virtual event, to mark the 25th anniversary of the company, Founder/CEO, Chika Ikenga, noted that the take-off was rough but they were determined to weather the storm and defeated the initial resistance and sabotage from middlemen or distributors.

The company created personal care solutions to enable each woman to unleash her unique style and individuality but was greeted with doubts from the market including hairdressing salons, a situation distributors compounded.


But NGT defeated both by raising a platoon of influencers from an army of youths at universities across Nigeria. The ride between the brand and the young elite has developed into something which can be described as jolly and charming over the years, with the trust built seeing the solutions provided by Natures Gentle Touch earning global appeal and acceptance.

While many may be contemplating success for a business that has survived for 25 years in terms of balance sheet or bottom line, Ikenga’s contentment is in redefining the personal lifestyle segment, a feat his efforts have delivered in Nigeria.

He said, “We take pride in being the wholly Nigerian brand, which stood firm and took the bold step to empower Nigerian and African women with the knowledge required to express themselves through both their hair and personal lifestyles.”

Recounting the early days of the business, Ikenga pointed out that when distributors appeared set to constitute a stumbling block for the brand’s market entry, they avoided them and took on the market directly.

“Our story cannot be complete without mentioning Nigerian tertiary institutions, particularly the University of Lagos,” Ikenga noted.

He calls to mind that budget constraints would not permit them to add conventional marketing to their strategy. However, they found a way around this by using word of mouth, person to person marketing at Nigerian universities.

The University of Lagos served as a launch pad from where other universities were added.

Convincing the teeming population of youth at tertiary institutions was always going to be tough. They were already used to foreign products and “our branding made them think that Natures Gentle Touch brands were imported,” Ikenga pointed out.

However, once they were convinced about the quality, they embraced the solutions NGT brands were offering with both hands.

Turning Lifestyle Problem into Thriving Business

Chike Ikenga trained as an industrial chemist. In the course of his work, it dawned on him that many African women were having challenges discovering their personal lifestyles and flaunting their identities as strongly as they would have liked.

He was inspired to create an organic solution for each person. This was how Natures Gentle Touch set out to develop and deploy customised lifestyle solutions in the areas of haircare and skincare.

According to Ikenga, “We discovered that up to 80 percent of Nigerian and African women required tailor-made haircare solutions, because of the weather, the diet and other things, so the passion to solve these gave birth to Natures Gentle Touch.

“Our core offering is in personal styling solutions. In our business model, this is best delivered through our hair institute. We had just one at Isolo. We have added two others at Victoria Island and Ikeja GRA.

“Often we speak about the hair institute more than the products because we want people to experience it and discern for themselves. I cannot remember any hair or skin issue that was tabled that we Natures Gentle Touch has not solved,” the GMD highlighted.

Top Celebrities, Beauty Queens, Discerning Ladies Adopt NGT

The success story of the NGT is that the personal style solutions it is offering have charmed a number of high-profile celebrities, beauty queens, and discerning ladies.


The brand serves those who can afford it but delivers on all promises on a consistent basis.

The United States of America-based Nigerian supermodel, Oluchi Onweagba was among those to have been associated with Natures Gentle Touch. She showcased the customised style solutions delivered by the brand with pride.

Another notable beauty queen who endorsed the NGT is former Miss World, Agbani Darego.

As part of its efforts to promote healthy living and support environmental sustainability, Nittol, a detergent brand of Expand Global Industries Limited (EGIL), a subsidiary of Henkel in Nigeria has partnered with the Miss Earth Nigeria beauty pageant for the second year in a row.
The brand’s support for the beauty pageant was based on its belief that how people treat the environment will ensure quality health for everyone.
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Select members of the Miss Earth team, along with Nittol’s representatives embarked on a market cleanup at Creek Road Market, Port Harcourt, and a tree planting exercise at NNPC Gardens, also in Port Harcourt.

According to Rajat Kapur, Henkel Nigeria Chairman and Managing Director, he said the decision to support the cause of the pageant was born out of the desire to create a sustainable future for all.


He said, “Nittol anti-bacterial multipurpose detergent is in alignment with the beauty pageant because the brand promotes environmental sustainability by promoting the proper care of the environment.
As a specially formulated anti-bacterial homecare and laundry brand, it has over the years grown a bond between women and self-care in terms of cleanliness and the confidence it brings.”

Kapur added that the strength of the brand is that it combines premium German expertise with the richest Nigerian knowledge to provide the best quality products to Nigerian consumers who care about their laundry and house needs.

On his part, Kaveh Sani, Henkel Marketing Manager described the pageant as a perfect opportunity for the brand, because it affords it a platform to promote cleanliness while contributing to a more sustainable future.

Henkel brand ambassadors, Kingdom and Akunna, alongside others, serenaded the guests with outstanding musical performances at the grand finale held at EUI Centre, Sani Abacha Road, GRA PHASE 3 Port Harcourt where Miss Ekiti, Oluwatosin Esther Ajayi emerged the new Miss Earth Nigeria, and will represent Nigeria later in the year in the Philippines at the Miss Earth global pageant.

An ecstatic Oluwatosin expressed gratitude to God for crowning her efforts, which saw her emerge the winner of the beauty pageant. She also appreciated the sponsors of the programme, especially Nittol.

She said, “I wouldn’t have gotten here without our sponsors. I want to say thank you to them – Without them, I wouldn’t have been where I am today. I also thank everyone who believed in me when I started, I didn’t win this crown for me; I won it for us.

“Also, to the children who are part of the initiative I started in a slum in Makoko, Lagos, this crown is for them too. The initiative is about teaching the children about environmental protection, and with this platform, I’m taking it to a global stage.”

The National Director of the pageant, and a former beauty queen, Ibinabo Fiberesima, said she was delighted at what the pageant has been able to achieve over the past 21 years when she started the journey. People are now more conscious of the environment and how to make it a sustainable world suitable for living for all.

Fiberesima wants Nigerians to do more to protect their environment by engaging in activities that would not in any way be harmful to the atmosphere, as she stressed that the environment would always give back to the world what the world feeds it.

Miss Earth Nigeria Beauty Pageant is an event organized by Serendipity Media Limited to create awareness on positive environmental practices with the winner representing Nigeria at the international Miss Earth competition.

Hello house,
Please anyone on Rally Academy platform trading forex... Kindly share your experience

You're a clown! �

Josh2x:
You people remember this boy also

He has grown

A snake charmer was seen at Agric bus stop Ikorodu.

This is to bring to public notice, most especially Nairalanders that the guy(s) whose infographic appears in this picture parading himself as mobile data vendor is a 419 and a fraudster. He has duped and still duping a lot of unsuspecting and innocent people. This his mobile number; 08163391336
Beware of him!

RIP Shuaibu Amadu [b][/b]

Amaju Pinnick signing condolence register @Shuabu Amadu burial today.

I can categorically tell you that it's nemesis caught up with Dr Idiagbon. He is a randy lecturer who cannot take his eyes away from anything in skirt.
He was my lecturer, so I know what am talking about. I pity him though because he's very good when it comes to teaching and he knows his onions well.
It's a tragedy that he ended his career (when he's almost at its peak) in this shameful way.
SMH

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This accident happened this morning along Ishawo Road, off Agric bus stop, Ikorodu. The Keke rider who was on high speed rammed into this Golf car. The Driver of the car said that he was on his way to collect his sister's wedding cake who's getting married today before the accident happened.
Sympathisers appealed to the car driver to forgive and let go of the Keke rider, saying that the amount he'd use to fix his damaged car cannot be compared to what the Keke rider would spend. Some onlookers said that to fix the car cannot cost more than N20,000 but to fix the damaged Keke cannot cost less than N70,000.
Eyewitness accounts claimed that the Keke rider was at fault because he was on high speed.

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This accident happened this morning along Ishawo Road, off Agric bus stop, Ikorodu. The Keke rider who was on high speed rammed into this Golf car. The Driver of the car said that he was on his way to collect his sister's wedding cake who's getting married today before the accident happened.
Sympathisers appealed to the car driver to forgive and let go of the Keke rider, saying that the amount he'd use to fix his damaged car cannot be compared to what the Keke rider would spend. Some onlookers said that to fix the car cannot cost more than N20,000 but to fix the damaged Keke cannot cost less than N70,000.
Eyewitness accounts claimed that the Keke rider was at fault because he was on high speed.

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Throw back photo of Lagos in the early 80s