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 Webmasters › Re: Affordable Monthly Or Hourly Website Maintenance Service - Apply Now! by Touchmedia: 3:53pm On Jun 13, 2017 |
Touchcore offers one year maintenance for our clients, If you are yet to setup your website. Kindly visit www.touchcoreltd.com |
| Webmasters › Tips For Choosing The Right Website Development Company by Touchmedia(op): 2:41pm On Jun 12, 2017 |
In today’s age, it has become essential for every business in Nigeria to hire a professional web development company to develop a well reputable website, no matter the purpose of the site; it must be a user-friendly website. However, for most of the businesses in Nigeria, setting up and maintaining a great website is beyond their strength. They don’t have the know-how person or an in-house intelligent person to create and ran a website effectively. If you have experienced such before, then the best way to effectively manage your website is to hire a professional website development company in Nigeria to handle your website. The following are five major reasons why you need to hire a professional website development agency in Nigeria. They will optimize your website for SEO A lot of good website development companies are much more familiar with SEO (search engine optimization).They know how to implement latest SEO strategy to ensure that their client’s website rank higher on search engine ranking for keywords related to their business which will invariably result in much more organic search traffic. Not only will they conduct comprehensive, in-depth keyword research for your website but properly optimize the content on the website. They will also ensure that after the completion of your website they avoid black hat SEO practices which are an unethical method of obtaining high search rankings that search engine take note of and then penalize such website for optimizing the website with Black Hat SEO, you have to make sure you avoid it at all costs. A professional web development company will develop a professional website for your brand or business The appearance of your website, from the colours and font to the compelling images and layout, all has a great impact on the company’s reputation online. If the business/brand website looks unprofessional, customers that are interested in what you do may assume that your products or services are of low standard. A professional web development company will ensure that they develop a professional looking website that reflects positively on your brand. - See more at: https://touchcoreltd.com/websitedevelopment/ |
| Webmasters › Why Your Business Needs To Invest On SEO by Touchmedia(op): 1:47pm On May 04, 2017 |
Am sure you have heard a million times that you need SEO for your business to grow online, and you might probably be receiving emails, phone calls and soliciting emails every week from a company that sell SEO services to company or brand in Nigeria. As a business owner, you may be wondering” what exactly is SEO?” Or “why do I need to invest in SEO services?” You may even be asking yourself “how can SEO help my website?” or ” how much do I need to pay for SEO services?” There is an excellent chance that none of these SEO agencies is telling you why you need Search engine optimisation and why your business should invest on SEO. Let us confirm what I have been saying now, If you type in “SEO” on Google search engine, you will see a lot of auto-complete suggestions as well as over 523 million search result. In this article, we will be outlining why your business needs to invest in SEO to stand out among your competitors. Click here to see more via https://www.touchcoreltd.com/business-needs-invest-seo/ |
| Webmasters › How To Set Up An Influencer Campaign by Touchmedia(op): 10:09am On Apr 07, 2017 |
An influencer campaign being set up can be a daunting task. It is important to reiterate that influencer marketing is basically about building relationships. Without relationship building, networking, marketing is nothing. I wrote an article on Influencer marketing is the best digital marketing strategy for your business in 2017, and in that article I stated that influencer marketing which is a relatively new niche has a lot to offer before it becomes crowded like other digital marketing tools. This article will outline how an influencer campaign can be set up and managed locally. • Know your niche A business without a niche is like a city without walls. It has no boundaries or rules and as such anything goes. Finding your niche in the industry that you are most passionate about gives you a clear vision of what you want to do and how to get there. If you are into clothing and fashion accessories, ask yourself which area of the industry appeals to you. You may want to focus on an area like men’s fashion or women clothing and fashion accessories rather than focusing on so many areas at your peril. Click here to read more on how to set up influencer campaign for your business via http://www.touchcoreltd.com/setting-up-an-influencer-campaign/ |
| Webmasters › Developer Network 2017:web/app Developer Internship Program by Touchmedia(op): 3:01pm On Apr 03, 2017 |
Come join the DEVELOPERS NETWORK 2017 Internship Program as a Web/App Developer Intern on our Ongoing Projects. The Internship project will last to up till 6 month and It will be offering mentor-ship from those at the top of their web development game, networking opportunities for all interns and also provide real world experience in a fun, creative environment. Our interns are part of the team and will work on meaningful project throughout the internship program and will also have the opportunity to connect with other interns and engage in professional web development activities to the job. You’ll get the opportunity to work on real projects and have fun along the way. This is your chance to show off your skills and work on cutting-edge technology. Our internship slot is only limited to 8 persons This is a paid internship. - See more at: http://www.touchcoreltd.com/developer-network-2017webapp-developer-internship-program-touchcore-ltd |
| Programming › Developer Network 2017:web/app Developer Internship Program by Touchmedia(op): 2:54pm On Apr 03, 2017*. Modified: 10:04am On Jun 02, 2017 |
Come join the DEVELOPERS NETWORK 2017 Internship Program as a Web/App Developer Intern on our Ongoing Projects. The Internship project will last to up till 6 month and It will be offering mentor-ship from those at the top of their web development game, networking opportunities for all interns and also provide real world experience in a fun, creative environment. Our interns are part of the team and will work on meaningful project throughout the internship program and will also have the opportunity to connect with other interns and engage in professional web development activities to the job. You’ll get the opportunity to work on real projects and have fun along the way. This is your chance to show off your skills and work on cutting-edge technology. Our internship slot is only limited to 8 persons This is a paid internship. - See more at: https://www.touchcoreltd.com/ |
| Programming › 6 Months Web Developer Full Stack Internship by Touchmedia(op): 12:28pm On Apr 03, 2017 |
Do you want to gain a real industry experience and become a Professional Web Developer in no more than 6 months? Then our internship program is perfect for you You’ll get the opportunity to work on real projects and have fun along the way. This is your chance to show off your skills and work on cutting-edge technology. Job description We are looking for an outstanding Web Developer to be responsible for the coding, innovative design and layout of our clients website. Web developer responsibilities include building our website from concept all the way to completion from the bottom up, fashioning everything from the home page to site layout and function. Responsibilities Write well designed, testable, efficient code by using best software development practices Create website layout/user interface by using standard HTML/CSS practices Gather and refine specifications and requirements based on technical needs Create and maintain software documentation Be responsible for maintaining, expanding, and scaling our site Stay plugged into emerging technologies/industry trends and apply them into operations and activities Requirements Top-notch programming skills and in-depth knowledge of modern HTML/CSS Familiarity with at least one of the following programming languages: PHP,Javascript A solid understanding of how web applications work including security, session management, and best development practices Adequate knowledge of relational database systems, Object Oriented Programming and web application development Hands-on experience with network diagnostics, network analytics tools Basic knowledge of Search Engine Optimisation process Aggressive problem diagnosis and creative problem solving skills Ability to work and thrive in a fast-paced environment, learn rapidly and master diverse web technologies and techniques. Past working experience in an added advantage Send CV to info@touchcoreltd.com 1 Like |
| Webmasters › Mobile App Development Trends You Need To Know by Touchmedia(op): 12:07pm On Mar 31, 2017 |
We all know that mobile devices here in Nigeria have become the most accessible device to access the internet and more business owner or brand no longer consider a mobile application as an optional investment to market their product or services. A lot of business depends on this medium(mobile Application) to boost sales, revenue and also meet customers demand using the app for daily request or transactions. Since business has discovered that there is more shift to mobile, the mobile application is in high demand, and mobile user usage is greater than any other channel of marketing product and services. Business have gone beyond mobiles As smartphone users in Nigeria continue to increase, the number of mobile application present at the marketplace are growing at an exponential rate. In the world we are today, mobile application are developed not only for smartphone anymore but also other smart devices we have around us which include smart Tv and other mobile app compatible devices. Progressive Mobile App Development has gain popularity A regular web application is an application that runs on a web browser such as Facebook and Twitter.This translate that users can use or manage the mobile app on their device or web browser, as opposed to a native web application that users need to download and install before they can use it. See more at: http://www.touchcoreltd.com/mobile-app-development-trends-watch-nigeria/ |
| Webmasters › What To Look Out For In A Web Design Agency by Touchmedia(op): 12:14pm On Mar 29, 2017 |
When you go on the most widely used search engine( Google) in Nigeria to search for keywords like web design or web design companies, Google search result will come up with millions of web design companies all promising similar offers which include delivery,budget-friendly website, SEO and mobile compatibility website. Every feature I mentioned in this article are so great, but there are so many crappy websites that have taken over the web if I may ask. In this article, we will outline things you need to look out for to know good web designer from the bad ones. Excellent web design Portfolio A great portfolio displays creativity of real client website job you have done in the past, as a business owner you need to ensure that the overall website style in their web page portfolio matches with what you are looking for. Check their previously launched website if they are error-free, user-friendly, site loading speed in also inclusive. Customer web design support No matter how good your web design agency or designer is, if they can’t respond to emails and calls in a very responsive manner during business hours, then they are most likely not recommend for any website project. They also might not be able to meet up with website project deadline. This can cause a lot of havoc to your business if your website project is time sensitive or you are launching a product to a particular market. For additional offer, look for website design company that offers one-year support if you have any updates or changes to be made without charging you for it. Click here to read more via http://www.touchcoreltd.com/web-design-agency/ |
| Webmasters › Top 7 Social Media Influencers In Nigeria by Touchmedia(op): 10:34am On Mar 23, 2017 |
Social media Influencers in Nigeria have come a long way, from social media to content and other areas of online marketing. The role they play and the influence they exert on online users cannot be overestimated. In Nigeria, the social media space has seen the rise and fall of several influencers; however, there are a few that have stood the test of time. In no particular order, here’s a list of 7 top social media influencers in Nigeria. 1. Funke Akindele Although she is an actress, there is something about her that makes everything she does go viral. With several millions of followers on her social media pages, she can exert influence on as many people as she wants. Her popular TV series, “Jenifa’s diary” led a majority of Nigerians to deliberately speak the way she does in the comical drama series. A brand with keen business eyes would gladly pick her to be their social media influencer. 2. Linda Ikeji After recently launching her own social networking site, LIB, Linda Ikeji is in the face of most Nigerians. She is an Award winning blogger, millionaire and advocate of #selfmade women. She has been crowned media queen several due to her specialty in local and international gossips, celebrity news and latest trends. Her blog is probably th most visited in Nigeria on a daily basis. www.lindaikeji.com 3. Chimamanda Ngozi Adichie Author of best-selling book, Half of a Yellow Sun, Ngozi as she is fondly called is a force to reckon with. Her latest feat being the popularization of the phrase “we should all be feminists” which featured in Beyoncé’s single “flawless”. The media space has seen much of her in recent times because of her outspoken nature on issues related to gender. - See more at: http://www.touchcoreltd.com/top-7-social-media-influencers-in-nigeria/#sthash.GDm4vGrn.dpuf |
| Webmasters › Re: POST -your- Website/blog- For- REVIEW by Touchmedia: 3:13pm On Mar 14, 2017 |
check http://www.touchcoreltd.com/ we are best website designers in nigeria. you will be hypnotized. but really tell me what you think. thanks  |
| Webmasters › How To Hire The Right Ecommerce Developer In Nigeria by Touchmedia(op): 1:21pm On Mar 14, 2017 |
eCommerce developers in eCommerce industry has fully taken part in bring their business online. As we all know that a lot of Nigerians now shop for anything they need online, It has primarily turned into the most widely used online marketplace where people buy stuff online. eCommerce website in Nigeria has taken the lead in the online marketing world as we speak. The design of this type of eCommerce site deals with unique website design features suitable to the business needs. Those eCommerce website are created in a unique way to encourage online buyers to buy product or services on your eCommerce website and also stay longer on the website so that they can access more product or services or probably spend more money. See more at: http://www.touchcoreltd.com/ecommerce-developer-nigeria |
| Webmasters › Re: Best Web Designers In Nigeria: List Of Top 5 Web Developers In Every State by Touchmedia: 12:34pm On Mar 10, 2017 |
I take it you haven't heard of Touchcore Technologies limited in lagos. Check it out http://www.touchcoreltd.com/ jchima14: 2 Likes 1 Share |
| Webmasters › Hospital Management Systems:why Hospitals Can’t Do Without This Technology by Touchmedia(op): 8:40am On Mar 09, 2017 |
hospital management If you an owner of a small private hospital or a director of a government-owned hospital here in Nigeria.In this article, you will be able to gain instant access to suit your hospital management budget. Hospital management systems allow you to manage all aspect of your hospital business, keep proper track of daily activities and it also gives you instant access to well-detailed information with various department. Every employee in the various department have better access to information regarding patient’s reservation, bio-data of the patient and it can perform more efficiently more beyond what you can ever think of. A good hospital management system is developed in such a way that it streamline effective communication between employees and enables transparency for efficient management. - See more at: http://www.touchcoreltd.com/hospital-management-systemswhy-hospitals-cant-technology/#sthash.ef5TkEFe.dpuf |
| Webmasters › Why Visual Ads Are Taking Front Row In Digital Marketing by Touchmedia(op): 5:03pm On Mar 08, 2017 |
Visual ads have been predicted in 2016 to be more relevant in 2017. According to Kate Harrison, a Forbes contributor, this Millennial Generation has truly embraced pictures and videos as a way to gather and share information. This means that text ads are gradually losing their front row position. Most businesses are following the trend by currently investing more on video and image ads and content compared to traditional text ads (and content). The popular saying that a Picture is Worth a Thousand Words is increasingly becoming a reality. Here are some reasons why text ads (and content) are gradually being overthrown by visual ads (content). Recent eye tracking research shows that people pay more attention to visual ads (content) than text whenever they visit a page. - See more at: http://www.touchcoreltd.com/why-visual-ads-are-taking-front-row-in-digital-marketing/#sthash.PWgCFGgt.dpuf |
| Webmasters › Impact Of Responsive Web Design On Digital Marketing In 2017 by Touchmedia(op): 1:32pm On Mar 07, 2017 |
Responsive web design has been quite controversial over the years. While some opt for the use of RWD, others think the disadvantages far outweigh the benefit. In an age where digital marketing is gaining prominence over offline marketing, it is expedient to examine the relative impact of RWD on online marketing. What is Responsive Web Design? Responsive Web Design unveils three specific techniques for making sites adapt well across many browser environments and devices. These specific techniques are fluid layouts, flexible images (and media objects), and media queries. Jeremy added that Responsive websites have specific back-end coding and technology that stretches, shrinks, and visually adjusts the layout of a website when viewed on various non-PC devices, like mobile phones, tablets, eReaders, or smart TVs. Although responsive websites use the same HTML codes as their PC-based counterparts, small changes to the site’s CSS determine how the content is displayed on different devices and browsers. What is Digital Marketing? [touchcoreltd.com]Digital marketing [/touchcoreltd.com]is the use of online marketing tools to promote goods and services on the web. The demands made on business by the rise of the internet has made it an absolute necessity to engage in digital marketing. - See more at: http://www.touchcoreltd.com/impact-responsive-web-design-digital-marketing-2017/#sthash.cppERpml.dpuf |
| Webmasters › 3 Web Design Trends Every Business In Nigeria Needs To Stand Out by Touchmedia(op): 1:08pm On Mar 06, 2017 |
We all need to look ahead and predict how the web design trend will evolve in Nigeria over the next 12 months. What trends should a business owner or startups be aware of, and how they can also adapt your business to stay ahead in web development and design in 2017?The web design industry is constantly evolving because of experimentation, innovation and modifications. In 2016, flat [url]website design [www.touchcoreltd.com/]became a standard all thanks to Google’s Materials Design Visual Language– Motions to photos are added to responsive design has finally become vital, and following web application that can be run offline became the next big thing in the app development world. Am sure you will be wondering what does 2017 have in store for us? As an expert in web development in Nigeria, we will be sharing our view concerning web design trends in 2017. - See more at: http://www.touchcoreltd.com/3-web-design-trends-every-business-nigeria-needs-stand/#sthash.qNusU1ma.dpuf |
| Webmasters › Best Web Design Companies In Lagos by Touchmedia(op): 10:41am On Feb 16, 2017*. Modified: 10:06am On Jun 02, 2017 |
There are several web design companies in Nigeria especially lagos. Sadly most of them offer very poor services as they know nothing about website building. I have done my research and here's what i found out. The best solution providers are not those very big names, small companies with great minds are making names. Name of company:Touchcore limited website url: https://touchcoreltd.com/ location: 14B Wole Ariyo, Lekki Phase 1 contact phone number:01-291 8381,08170000560 NB: This list is a pointer to web design companies in lagos who give you value for your money. Feel free to add yours. |
| Webmasters › 3 Things You Need To Know When Hiring A Web Design Firm In Nigeria by Touchmedia(op): 10:04am On Feb 16, 2017 |
[b] We have heard a lot of stories of people who hired a [www.touchcoreltd.com]web design firm[www.touchcoreltd.com] here in Nigeria to design and develop their brand or corporate website, they either got a low-quality website, or the web develop ran off with their money? Or what about the so-called entrepreneurs who “hired” their nephew/friend to design a website for free just because they called themselves a web developer and the result from this action were disastrous. Some small business owner didn’t feel comfortable for a web development job should be free, most of the time you don’t perceive value from free offers like web development. As a web development consultant, I’ve heard these stories so many times when it comes to web development and client offering a job to web design firm. And I go back and forth between feeling heartbroken and am not happy with the situation of things in the web development world. So I have decided to share with you. What you need to know when hiring a web design firm in Nigeria. When hiring a web development company in Nigeria, your job as a savvy client/customer is to make sure the web firm you want to give your website job to has the right components as well as the answer to several questions you should ask before you give your them your money. - See more at: http://www.touchcoreltd.com/3-things-need-know-hiring-web-design-firm-nigeria/#sthash.JklfBZN3.dpuf[/b] |
| Business › 5 Reasons You Are Not Getting Referrals From Your Clients by Touchmedia(op): 3:12pm On Feb 15, 2017 |
[b]Referrals are the backbone of any business; it is not like rocket science that is a nearly impossible feat for the ordinary person. It takes hard work and commitment, asking for referrals must be second nature for any business person, it’s like breathing. [/b]Businesses thrive on referrals from an enthusiastic client, some businesses do not have this advantage for a number of reasons. Customer referral is the easiest way to know if your products or service is meeting needs. With no referrals, it’s going to be a very slow growth for any business. [b]Your customers are not satisfied [/b]As bad as it may sound, this is the most common reason businesses don’t get referrals. Face it, who wants to tell another person about a bad piece of clothing bought in a shop? Your guess is as good as mine. If you are not getting referrals, it’s time to check if your clients are satisfied. Always do more than required from your client. This helps to keep them loyal to you and your brand. Having an unsatisfied client ultimately means that you are at risk of losing that client and not getting any referrals at all. Poor business-client relationship [/b]Most businesses that get referrals periodically have good relationships with their clients. They make their clients feel important (by the way, they are!) by constantly checking on them and sending them gifts and cards. It is very difficult for clients to be disloyal to brands that are genuinely interested in them. This doesn’t mean that your business must lose your touch of professionalism, rather, a good mix of professionalism and genuine care will keep your clients coming back and bringing others along! [b]You feel you look desperate asking Most business people think that asking for referrals all the time makes you look desperate. Far from it! What if your client is just waiting for you to ask? Instead of thinking you look desperate why not let them know that without clients like them referring them to others, the business cannot thrive (it’s the truth; you’d do well to admit it). If you are confident the service you render is meeting needs, asking for referrals is like asking to provide solutions to more people. You may look desperate by offering less than quality product or service and persuading clients to send in good reviews. Truth is, people that refer you are often happy to do so, if you tell them how helpful their referrals is to your business, they may be obliged to send in more. But never overdo it, always know your limits. [url]See more on http://www.touchcoreltd.com/5-reasons-you-are-not-getting-referrals-from-your-clients/[http://www.touchcoreltd.com/5-reasons-you-are-not-getting-referrals-from-your-clients/] |
| Webmasters › Ecommerce: 5 Reasons You Are Not Making Sales by Touchmedia(op): 11:23am On Feb 15, 2017 |
If you are feeling frustrated that your eCommerce site is not making sales, you are not alone; most business owners struggle with how to convert their online leads to real time sales. Having a website with eye catching images and beautiful font isn’t enough to keep customers glued to your website. Like Steve Jobs said, “Design isn’t how something looks. It’s how it works”. This means that your website may be well laid out but still not make conversions. Here are some reasons you may be losing sales to your competitors. Unfriendly to mobile devices According to statistics, the number of mobile users on the internet has skyrocketed from 400 million in 2012 to 2000 million users in 2015. The amazing thing is it is even projected to go higher in later years! Your potential customer is always on the move and may not have the luxury to connect to the web using a desktop. A website that is unfriendly to mobile users has already lost a large percentage of potential sales. A good eCommerce site must be friendly across all devices including mobile, it must be optimized to give the best user experience. Have a look at some of our well designed eCommerce sites optimized to suit all devices. No alternative Social Login and checkout option Having only a compulsory login may be restricting your customers as some may not have luxury of time to fill the required fields. Your potential customer may also be getting frustrated if there is no alternative checkout option. Often times, these first time buyers without any login details may be tempted to go to your competitor who gives them an alternative to either make purchase as a guest or not. Your eCommerce site should be designed in such a way that first time buyers can make purchase as guest buyers if they want and return customers can quickly buy what they want in case they lose their passwords. [b]Non-maximization of pops ups [/b]Gone are the days when pop ups are easily ignored. Having pop ups with coupons that only requires emails may offer a fair deal to both seller and buyer. For the seller, an email list may be building up for newsletters while for the buyer; it may be a discount or free gift. A potential customer may get overwhelmed when pop ups are not effectively maximized; they should not come up after a customer has filled the required field or chosen to ignore it. Pop ups can also be used to as a call to action to make customers download an app, eBook etc. Online chat pop-ups can also be used to take questions that customers may have before final purchase is made. - See more at: http://www.touchcoreltd.com/5-reasons-you-are-not-making-sales/#sthash.bl22rKuR.dpuf |
| Webmasters › How Important Is USER EXPERIENCE(UX)? by Touchmedia(op): 1:26pm On Feb 14, 2017 |
The “user experience” of a website is how the website looks to a new user or visitors visiting your brand or business website and how they also feel when he or she is interacting with it. The Look in this context is defined by the following attribute of your website. 1. Colour Palette 2. Clear high definition images 3. Responsive layout 5. Font choices 6. Styling The feel is determined by these website characteristics which include the following: The movement and response of dynamic components on the website like drop-down menus, buttons, forms and galleries Audio sound effect The speed of pages and images on the website. Your website’s overall user experience is very essential because it instantly conveys a message to your clients before they will even start reading the content on your website. Though your online visitors might get confused or close the website URL on his computer that feels or look too far beyond their expectations for business/brand or industry. Before you think of redesigning your website, you need to map out your goals against the industry standards by looking through your competitors’ websites.A very responsive website should look catchy, powerful and well organised, A website for a band or creative designers should be more of colour, textures and images choices. - See more at: http://www.touchcoreltd.com/website-user-experience-important-nigeria/#sthash.LfsrlfAV.dpuf |
| Webmasters › Why Influencer Marketing Is The Best Digital Strategy For Your Business In 2017 by Touchmedia(op): 1:04pm On Feb 14, 2017 |
[b]Influencer marketing is a form of marketing which is focused on specific key individuals (or types of individual) rather than a large target market. It is a very form of social media marketing. Earlier in the 19th century, consumers looked at companies and their reputations before making purchases. However, consumers are gradually taking their eyes off companies and focusing more on consumers like themselves who are influential by nature; whether by reason of their popularity, interests or personality. These influential individuals are called influencers in digital marketing. When businesses take advantage of this and target certain individuals rather than large groups, this is called influencer marketing. These influencers have large followership and they can influence trends in fashion, lifestyle, music, business etc. when they do something, everybody just follows suit! Most celebrities fall into this category, whether it’s a haircut or a dress, everyone wants to have it, it becomes a fashion statement! It is very responsive Everybody knows one of the reasons Yeezy line is making enormous sale is the person behind it. Kanye has always been a media influencer either through his music or his dress sense. When influencers put in a good word for a product, more often than not, his/her followers believe it and goes ahead to order it. Their faith may not necessarily be in the product but the person whom they look up to and trust, which in this case is the influencer. Getting a social media influencer to give positive reviews about your products may give your business the jumpstart it needs to grow. It is relatively cheap When Facebook ads first came to be, there were few competitors, hence, advertisers had very high ROI. However, with more competitors bidding at higher prices, placements were reduced hence RIO also took a downturn and advertising costs took a hike. Influencer marketing is experiencing the same thing because it is still at its embryonic stage. Many influencers are yet to be contacted. This means that the marketers taking advantage of this are likely to make large ROI compared to others who do so in coming years. The influential marketing niche is yet to be crowded unlike Google adwords or social media marketing. The earlier you take advantage of it, the better. READ MORE HERE[http://www.touchcoreltd.com/influencer-marketing-best-strategy-business-2017/]
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| Webmasters › 12 Things Every Digital Marketer Should Know About Remarketing by Touchmedia(op): 12:37pm On Feb 14, 2017 |
The year 2016 was greeted with many changes in web behavior; remarketing has become one of the main focuses for businesses with goals of generating relevant leads and brand awareness. To avoid losing control of the remarketing tool, digital marketers should know that: 1. Remarketing is when personalized ads are targeted at visitors who were unable to complete a desirable action on your website when they last visited (e.g. sign up, purchase). Visitors may be unable to complete a desirable action for a number of reason ranging from been abruptly logged out, poor internet connection, short attention span or change of device. 2. Remarketing is aimed at ensuring that previous visitors are not lost in the web. Ignoring remarketing as an ad tool is very because of the large impact it can have on sales lead of a company. Remarketing uses personalized ads to target previous visitors, this means that on their first visit, visitor’s information and demographics were gathered from the website. Remarketing codes can be added to the website to ensure accurate targeting. 3. Retargeting is often construed to mean remarketing, both are slightly different. Retargeting allows you use what people do on your website to create targeted ads for them while remarketing is sort of a broader term. A retargeting code is often added to the website to collect an anonymous list of visitors whose actions did not lead to any conversion. This list of people is then shown targeted ads with incentives such as discounts, bonus, coupons etc. A new retargeted ad list can also be made from visitors who have completed action on the website to ensure that they revisit the site. This ad might include promotions as an incentive to make visitors come back over and over again. 4. The greatest advantage of remarketing is that it shows your ad to people who are genuinely interested in what you offer. You can target past visitors and also people who may not know about your product, but are likely to be interested in it. This is done when custom remarketing campaigns replica to information gathered from your analytics is set up. Hence, new visitors that are likely to be interested in your product but have never heard about it can easily be targeted. 5. Remarketing can be used across different devices. For instance, if a person is unable to complete a desirable action on a desktop and switches to a tab or mobile phone, remarketing allows you target such a person. Your ad can be shown to the person as a reminder to complete action. Mobile app visitors can also be targeted. 6. The best way to ensure that leads are not lost is through targeted ads (remarketing). A typical visitor can surf up to 30 websites in a few hours and potential customers can be lost in the sea of the World Wide Web. Remarketing allows you reconnect with such visitors by showing your ad to them when they visit web pages relating to yours or type related terms on search engines. 7. Remarketing for Google ads can only be done using display network. This means remarketing or retargeting cannot be done on search network. Display network allows text, image, rich media, and video ads. 8. Remarketing can also be used across social media platforms. There are several conversions that were influenced by social media remarketing, often times these influences go unnoticed. Social media retargeting cannot be ignored if ROI is to be maximized. 9. For Facebook, remarketing can be done using Facebook pixel to target leads who which did not lead to conversion after visiting the website. Facebook data can be leveraged upon to reach potential customers by using targeted and personalized ads. Since there is no minimum budget for Facebook ads, it can easily fit into any company’s budget. [www.touchcoreltd.com]offers these services at affordable rates. 10. Facebook remarketing generally has a lower cost per click rate because your ad is shown to people as they go about their business on Facebook unlike search engines where your ad is shown to people who are actively searching. This could mean an increase in ROI on the long run because people are likely to click less on Facebook even after seeing the ad. They may just go visit your website through search engines. 11. Users who have completed an action and visited your thank you page can be excluded from your Facebook remarketing ad by adding a customized remarketing segment to your dashboard. This enables you pay for ads that are likely going to lead to conversion. 12. Again, on social media remarketing like Facebook, you can take advantage of social proof by showing ads to previous buyers or customers. This helps to ensure that previous customers interact with potential customers. Past customers could leave awesome reviews and comments on such ads. More often than not, potential customers read what previous customers have to say about a particular product before they make final purchase. This could boost confidence in your brand. READ Digital Marketing Strategies businesses need in 2017.[http://www.touchcoreltd.com/digital-marketing-strategies-every-nigeria-business-needs-2017/] |
| Webmasters › Easy Ways To Get WEBSITE TRAFFIC by Touchmedia(op): 11:58am On Feb 14, 2017 |
There are quick ideas to drive traffic to your website; however, most businesses in Nigeria are constantly faced with the challenge of having little or no website traffic. Often times, they lose the little they have over a short period of time. A number of things can account for this loss of traffic. This article is therefore aimed at spotting quick ways of generating traffic in the most cost effective fashion. Use catchy headline: The first thing every reader sees before clicking on any post is the headline, having a catchy and relevant headline can increase your website traffic. Most readers lose interest even before reading the post because the headline is uninteresting. An investment in good headlines is never a waste as it helps companies optimize search engines. Invest in long tail keyword[/b]s: Gone are the days where single words generate maximum leads to a webpage. Long tail keywords help to increase the chance of getting seen by search engines. Analytic tools have shown over the years that users are more likely to type long keywords into search engines than short. LTK can be generated using tools such as Google keyword planner. [b]Promote posts through emails/newsletters: Although the aim of emails and newsletters is not to promote blog or website posts, they can however be used to drive traffic by adding one or two blog post URL to give readers better understanding of products and services. Review and revise older posts: Older posts must be reviewed from time to time to ensure that they are still relevant and up to date. Relevant tags and Meta descriptions and hyperlinks should be added so as to increase time on website. Increase frequency and regularity of posts: Over time, it has been proven that having a constant and regular schedule can help to increase traffic. This means that detailed posts can be invested on and posted at least six times in a week. Irregularity is a big turn off for most online users. Use influencers when necessary: Influencers should be mentioned or tagged on relevant posts across social media platforms. There is a high chance for the influencer to interact with such mentions and tags thereby translating to more traffic on your website. Write on a controversial topic in your nich[/b]e: Every niche has one or two topic of debate or controversy, it is important to address at least one of such topics from time to time. People are more likely to want to read your opinion on a controversial issue, this in itself leads to more traffic over time. [b]Remove irrelevant Google site links: Although Google site links are automatically generated, these site links can be downgraded to ensure that only relevant site links show on your webpage. [b]Create inbound links through guest post[/b]s: Inbound links or third party links invariably leads to better traffic on a web site. A sure way of creating such is through writing guest posts on big or well-known websites in your niche. These guest posts can easily be linked back to your webpage. [b][url]Contact a digital marketing firm[www.touchcoreltd.com]: Most digital marketing firms specialize in helping website owners get good traffic to their websites either through the use of google ad words or other search engine ads. As an added advantage good web design companies also suggest ways to drive traffic to websites for their clients.
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| Webmasters › Re: Drop Your Site And Get A Good Traffic Here by Touchmedia: 11:26am On Feb 14, 2017 |
www.touchcoreltd.com a web design company based in lagos. specializes in website design and all other web services. |
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