An influencer campaign being set up can be a daunting task. It is important to reiterate that influencer marketing is basically about building relationships.

Without relationship building, networking, marketing is nothing. I wrote an article on Influencer marketing is the best digital marketing strategy for your business in 2017, and in that article I stated that influencer marketing which is a relatively new niche has a lot to offer before it becomes crowded like other digital marketing tools.

This article will outline how an influencer campaign can be set up and managed locally.

• Know your niche

A business without a niche is like a city without walls. It has no boundaries or rules and as such anything goes. Finding your niche in the industry that you are most passionate about gives you a clear vision of what you want to do and how to get there.

If you are into clothing and fashion accessories, ask yourself which area of the industry appeals to you. You may want to focus on an area like men’s fashion or women clothing and fashion accessories rather than focusing on so many areas at your peril.

Click here to read more on how to set up influencer campaign for your business via http://www.touchcoreltd.com/setting-up-an-influencer-campaign/