W Motors is the Middle East's first supercar
manufacturer

The Lykan Hypersport costs $3.4m, can hit 395
km/h, and has diamond headlights

(CNN)— Asking the top speed of the world's first
Arab supercar is beside the point. The 0-60
times, or horsepower, too. Those numbers won't
matter by the time you notice the seats are
stitched with gold thread and headlights are
trimmed with diamonds.
When did the company think, "diamonds, what
we need is headlights made of diamonds"?
Ralph R. Debbas, W Motors CEO, laughs:
"Diamonds in the headlights are something we
don't need at all, actually. It was a true
marketing gimmick that we integrated. But
people talk about it."
W Motors styles itself as the Arab world's first
supercar manufacturer, and has major plans to
build its name in the oil-rich Middle East, which
has so far lacked a credible motor industry.

Its first creation is the ferociously styled $3.4
million Lykan Hypersport, built to attract
attention and invite Instagram photos -- "in a
crazy way, in a disruptive way" -- in a market
already crowded with ultra-exclusive autos.
The Hypersport ticks each of the hypercar
performance boxes. If you must ask, it has a
3.7-litre 750bhp, twin-turbo flat-six which can go
from 0-100 km/h in 2.8 seconds (faster than the
power-focused Lamborghini Aventador) and
reach a top speed of 395 km/h.
But Debbas knows better than anyone that
buyers chasing the top hypercar specs (and
have a few million to spare), are already spoilt
by the likes of the face-peeling Pagani Huayra,
Koenigsegg Agera , or Bugatti Veyron Super
Sport.
That's not the point, he insists: "My client
already has a Pagani or a Koenniggseg, and he
wants something different."
"Flying doctors"
"When you get into something like this hypercar,
it's really about a luxury lifestyle," explains
Stephanie Brinley, senior analyst at industry
experts IHS Automotive . "It's something that
somebody would buy in place of yet another
house somewhere, and it's a whole other
stratosphere than typical transportation."
For W Motors, the car itself is just part of the
package. Buyers also get a global servicing
system, where the press of a button in-car
summons a technical advisor to come to their
aid, explains Debbas. And if needed "flying
doctors" -- a team of W Motors-trained
engineers -- will fly to wherever you are in the
world.

An elite, invite-only and round-the-clock
concierge service comes as part of the deal too
and there's also a watch -- designed specially
by Swiss luxury watchmaker Franck Muller --
which you can probably chalk down as another
"gimmick."
Crucial, though, is the fact that only seven
Hypersports will ever be manufactured -- and
Brinley explains this kind of above-and-beyond
service and exclusivity is what buyers looking to
spend $3.4 million want:
"It's special, it's unique, and you can be darn
sure that there's like two other people in the
world that have what you have."
The Wolf Model
Debbas doesn't call other boutique
manufacturers Pagani and Koenigsegg
"competitors" -- "I respect all of them. We work
with them all" -- and neither does he see himself
taking on the heritage brands' most exclusive
offerings, like the Ferrari LaFerrari or Porsche
918 Spyder.
The company's model is different from those
heritage manufacturers, whose story typically
begins with an obsession for engineering. W
Motors -- the W is short for "Wolfy," a nickname
given to Debbas as a child -- pitches itself as a
young marque that brings together designers
and engineers already esteemed by automotive
"connoisseurs".

Debbas, who started the company seven years
ago, then aged just 22, is the master of
ceremonies coordinating existing specialists
across the Middle East and Europe. Under the
watchful eye of 15 core staff in Dubai, 70 staff-
contracted workers in Italy from automotive
engineers Magna Steyr build the car around
engines and chassis made by specialists RUF in
Germany.
"Working with the biggest people in the industry,
this gave us a lot of credibility and access to
the world. It's true we don't have a hundred
years of heritage, and there's no pedigree
behind, but the companies that we work with
have over a hundred years of experience."
Building pride
Being new, and the first home-grown
manufacturers in the Middle East helps W
Motors understand a growing group of buyers
from the oil-rich nations, says Debbas, who's
Lebanese.
But their projects in the region go beyond
catering to the unrestrained desires of the
incredibly wealthy.

Short term aims still cater to this market: a $1.6
million "Supersport" model and a $250,000 SUV
are to follow, but these are set to be
constructed in a purpose built factory --
employing 100 people -- opening in Dubai in a
year's time.
Debbas is bullish: "We are not only building a
car. We are building an industry, we are building
a name, we are building something historical.
Every step of the way, we're getting the support
of the Arab nations that are helping us to be
proud, and raising the heritage."
Before that there are challenges. Car
manufacture remains "capital intensive, highly
regulated, highly complicated, [and] highly
competitive," reminds expert Brinley, and hyper
luxury is a difficult market for those even with
pedigree.
Even Bugatti, a historic marque with the support
of Volkswagen, remains subject to different
stories about whether it "has quite ever been
profitable," she says.
"It will be a cautionary tale as to whether
something like W Motors will ultimately be
[profitable]. Basically if VW can't leverage its
global footprint and get the Veyron to be a
profitable, it will be very difficult for a one-off to
do that."
"But I don't know," she laughs. "This W Motors
car has diamonds on it!"

source: www.edition.cnn.com/2015/06/30/autos/w-motors-first-arab-supercar/index.html

Isn't this the flying car used in furious 7

Dis 1 na drive to heaven oooooo 750 bph 0-100 in 2.8 second flat












Oboy......oya enter car talk now now

Even Zeus no fit drive dis one

this one na carlvary

Ralph Debbas, CEO of W Motors

Life na je je ooo no be do or die.