social media” is a clumsy term that entangles enriching social interaction with mindless media consumption. It’s a double-edged sword whose sides aren’t properly distinguished. Taken as a whole, we can’t decide if it “brings the world closer together” like Facebook’s new mission statement says, or leaves us depressed and isolated. It does both, but our opportunity and the tech giants’ responsibility is to shift usage toward “time well spent.”


Thankfully, Facebook’s CEO Mark Zuckerberg seems ready to embrace that responsibility. “Time spent is not a goal by itself. We want the time people spend on Facebook to encourage meaningful social interactions,” he said on its most recent earnings call.


[Update 12/15/17: Further showing Facebook’s interest, today it published its own “Hard Questions: Is Spending Time on Social Media Bad for Us?” blog post with more research to the same conclusion as the science I cite below: it’s passive social media usage that depresses us, so we need to engage.


Facebook notes it’s pledged $1 million towards youth technology usage and well-being research. It’s formally launching a Snooze feature we spotted testing in September that lets you hide a person, Page or Group for 30 days if you need some peace. 


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