Heineken N.V., the parent company of Nigeria Breweries, the largest brewer in Nigeria said its volume for the country continued to decline in the third quarter.

In its latest trading update for the quarter, Heineken said its volume for the market fell for another quarter by mid-single-digit with underlying trading conditions still difficult and consumers continuing to trade down.

Heineken also complained that Sourcing hard currencies remain a challenge, despite an improvement versus last year.

However, on a positive note for the continent, the company said South Africa and Ethiopia continued to deliver strong growth with volume up double-digit.

Nigeria Breweries is the largest brewer in Nigeria by volume and the most profitable. A recent merger of Intafact, Pad and International Breweries has further heightened the competition in the market. Diageo’s Guinness Nigeria has also struggled to enter profitability with low margins.

Jean-François van Boxmeer, Chairman of the Executive Board & CEO, commented: “Performance in the third quarter was solid, with an acceleration of organic volume growth in Asia Pacific and Africa, Middle East & Eastern Europe. Growth in Asia Pacific continued to be driven by Vietnam and Cambodia whilst in Africa, Middle East & Eastern Europe, the main contributors were Russia, Ethiopia and South Africa. In the Americas, Mexico continued to deliver, and weaker volumes in the US were offset by growth coming from Brazil”.

He added that “Europe had to face tough comparatives, partly due to less favourable weather in some key markets. During the period we completed the acquisition of Punch Securitisation A. Our full year expectations remain unchanged.”


SOURCE: https://pageone.ng/2017/10/25/heineken-nigeria-nigeria-breweries/

It must be a combination of the Buhari effect and more people drinking Hero

FTC, please pass me a cold Orijin...Cheers!

The economy isn't smiling thus some people have cut down on excessive spendings, but a major challenge for beers is the influx of local gin in the name of bitters which are ridiculously cheap.

Buhari is an economy destroyer

People never see food chow.... Na shayo we go chow?

Heineken is too expensive Abeg...who will buy a bottle of Heineken when same amount can buy 2bottles of star or local gin??

v

when life, 33 and hero are 150 naira, what did u expect.

Beer?

What's my business with beer

I only take Orijin

When two bottles can cook you a soup. No sane person will lavish on the bottle. Country is hard.

Glory to God! More drunks outta our street.

So it's the competition, not that people's bottle counts have reduced? Interesting...

U go craze carry money way u go take chop go guy Heineken? I blame Buhari he is a curse to all sector of business in Nigeria.

Thank God.... This is a good news.

Heineken used to be people choice, I think is due economy meltdown in Nigeria,

Why not, When a bottle of Heineken can comfortably buy you two bottles of trophy and four bottles of sat.

recession or no recession boys must high, even star don cast, thank God for Radler its the new competition against smirnoff among ladies that go soft on the bottle.

So u expect me to buy one bottle of beer with 450 under this economic hardship?...if i wan high my self,with 200 iya saudiq monkey tail will the perfect work 4 me

Nigerians are drinking cheaper alternatives.

emeijeh:
I wanna ask......

If Christianity is against alcohol consumption, and Muslims Do not take alcohol as well, who then is consuming the alcohols in the Nigerian market?


I expect these alcoholic breweries to have closed down by now


#justthinkingaloud

There are few true Christians and they don't drink. I cannot say anything about Muhammedians

Hero is taking over by Fire by force.



Heineken pack and go.

The price of heineken for my side is 4h but with that same amount i can buy two bottles of star or even hero [mmanya m]

who one bottle epp?

Na we cause am. My brand is Star or Goldberg. Two years ago, I used to take 4 to 6 bottles per night. Last year It fell to 2 to 3 bottles because of bad economy. This time around it's 0 to 2 bottles per nite. You see the drop abi?

Heneiken might be that expensive but it's still my favourite, take two bottles and you just feel the flavor it's made of down your throat. The others hero, star what have you na wack joor..but then the economy is to harsh now to think of quality. Some guys self done depreciate to one man squard and action bitters those rubbish drinks that makes a 30 look 70,.. proverty at it's peak

sisisioge:
So it's the competition, not that people's bottle counts have reduced? Interesting...

I no know say bottle count sef dey

Too costly

Albert0011:
So u expect me to buy one bottle of beer with 450 under this economic hardship?...if i wan high my self,with 200 iya saudiq monkey tail will the perfect work 4 me

Monkey pox waiting to fall on you if you don't stop drinking it's tail

Trophy
Goldberg

Albert0011:
So u expect me to buy one bottle of beer with 450 under this economic hardship?...if i wan high my self,with 200 iya saudiq monkey tail will the perfect work 4 me

Na the way be dat.