Dr. Dre’s Beats By Dre marketing company has been in a little bit of hot water with the
International Olympic Committee. Despite strict IOC rules regarding any non-rights holder
advertising around the Olympics, Dr. Dre’s designer headphone company has taken aim at Great
Britain athletes without the knowledge of the British Olympic Association.
Olympic heroes Michael Phelps, Sun Yang, Jack Butland and Tom Daley had been seen wearing
headphones prior to their contests, exposing the good doctor’s brand of headphones to the
worldwide audience. Rule 40 in the Olympic charter strictly forbids athletes from promoting their
personal sponsors on social media during the Games

They were just brandishing the headphones at d swimming pool anyhow!