The evolution of the mobile phone markets has opened avenues for mobile money services to thrive. Regular advancements in the mobile channel have created awareness amongst financial institutions and merchants alike, especially in developing countries. Who are now identifying that an ever greater proportion of their digital presence may be allocated to mobile. Here are a number of reasons that holds potential for the future of mobile money services.

Ease of Use: Mobile money helps people pay for goods and services; transfer money from almost anywhere even if they are not near a bank office. For example, in Kenya, M-Pesa has made it an integral part of the economy and providing mobile experiences that meet consumer expectations.

The Unbanked: Embracing mobile money services will go a long way to addressing the needs of the unbanked, under banked, and the unhappily banked. Thereby, enabling them to make payments, transfer money to merchants, friends or relative using mobile devices. Reducing the need for long queue’s in banks and bringing them into the fold of modern economy.

Accessibility: Mobile money transfers are filling this need and proving better at reaching poor rural resident than banks or standard money transfer services. It has changed commerce and eased trade by breaking the rigid rules of high finance and banking transactions.

Convenient Savings: Among the benefits of mobile money services is the ability to use the mobile phone to save and be able to cash-out the money whenever needed. This also reduces the need for physical cash, therefore, creating a firewall for theft.


Remittances: Considering huge number of the unbanked who send domestic/international remittances in cash and widespread use of mobile phones, both in developed and emerging markets; mobile money has the potential to keep pace with consumer’s needs and expectations to transfer money at any time of the day/week no matter how little the fund.

The Mobile Generation: The adoption of mobile technology is changing virtually all aspects of consumer behaviour. This presents an unprecedented opportunity for mobile money service renders to activate relationships with both new and existing customers across multiple mobile channels.

Boosts Economic Growth: The handiness of mobile devices and with mobile network operation services scattered anywhere than traditional banks, availability of mobile money services in different strategic locations is crucial for long-term adoption and widespread use of such services, boosting economic growth and social development on both the micro and macro level.

In order to maintain standard, network fluctuations, the effect of loss of mobile phone, unauthorized use and the risk of incorrect transfers are concerns that needs to be addressed head on by the service providers in ensuring efficient and effective use of the services in the long-term.

http://www.heartlandmobiledigitite.com/2013/05/22/money-in-motion-7-benefits-and-reasons-why-mobile-money-is-the-future/