business-email-etiquetteWhether you’re creating a newsletter, a marketing campaign or sending out reminders to your subscribers about purchases or other information it can sometimes be easy to forget that there’s a real human being on the other end receiving your message. Etiquette isn’t just about being polite, it’s about making a better connection.

1. Be brief, but not short.

cheap-fast-bulk-sms-marketingBesides the fact that most people are incredibly busy, human nature seems to dictate that we don’t always have a lot of patience. So, this means that your main messages should be to the point, near the top of your newsletter, but still written in a friendly manner.

2. Pay attention to formatting and CAPITAL LETTERS

We all know that ALL CAPS means you’re shouting in the digital world so use sparingly or not at all. Furthermore, though email is more informal, proper punctuation is more important than ever because it will help ensure that your message is received correctly, a missed comma or semi-colon can change the emphasis or make a message confusing.

3. Use your subject line

Not only is the subject line a way to get your email opened, it’s also a way to let your reader know what to expect. Be creative and specific, your subscribers will thank you and it will help keep you out of the spam/junk folder. For more tips on avoiding the spam folder, go here.

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4. Make sure they can unsubscribe

Your hard work is wasted if you’re sending to someone who doesn’t want your mail. Along with proper list management, you need to make sure that you have a clear option for customers to unsubscribe. This option helps keep your sending reputation positive and helps you keep your list relevant and recent... Read more

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