I have heard people say they paid for a business plan and have seen guys tell you to pay for a book on business planning.well i'll go easy on you guys and provide the details on a business plan and on how to bring your idea out from your head and into something that you can sell to investors and or undertake yourself.

Lesson one-- getting your idea out.

Visualizing your idea

• Define overview-Give total overviews of what the product should look like so as
to seem as part of you to please the investor. Define the product as a product of
Your life’s work. Use choice words

• Objectives and goals
a. Define the objectives of the product, what its out to fulfill on the market, what its out to solve, which problems it will tackle,{for books, this will be from where You will get your defining topics}
b. Define the goals of your product, who it will reach, what you hope to impact on
c. The people buying it. What the objective gain to the general population


• Describe it-This is where you give a full description of what the product is all
About
 Its texture,
 Its looks,
 Its feel,
 Its design.
 Its appeal.
• Material niche: - who you want to reach out to. The type of people you can reach
out to.
In essence, what group of people do you plan to reach out to, what age
Group, personality, individuals, markets, and or structure do you plan to reach
Out to with this product and why should they buy the product.


• Marketing mix: - Here we look at the three P’s and an L
1. Product:- What will the product look like, what quality will it be made from, what type of materials will be used for it,
2. Price: - Consider this from the materials of the product. What should the product cost at the end of the day, what will be its initial cost, to the market cost.
3. Place: - Where will the product be brought into the market, where can it be bought.
4. Location: - which locations can be used to push the product out into the market for testing and non testing purpose.


• Distribution channel: - Here you will look at ways to get the product out to the
final consumer, whether it be by direct sales or marketing {from you to the final
consumer}, or through wholesalers and retailers or by network marketing.

• Needs to get started: - Here you will look at what you will need to get started,
From raw materials to funds to checking out the competitors products and
Services

• Breakdown of product: - In this area you will give a physical break down of all
The product, from production till it gets to the finally consumer.

• Sales forecast: - In essence what you will expect from sales of the product, to
sales
cost of putting the product out tin the market till it gets to the final consumer
• Marketing strategies: - Consider this as the area that puts your product on the
map. Essentially this area looks at the how to make your product known and
wanted, this is the area you will consider hiring marketers or finding suitable
commission rates for your wholesalers, retailers and others. Also consider how to
publicize the product, maybe by using national media or local media.
• Cost analysis, sales productions: - Here you will consider the general cost of the
product from production to distribution till it gets to the final consumer.

• S.W.O.T: - Strength weakness opportunity and market and the threat of the
product and market.

• USP: -unique selling proposition, what will make one person buy from u than
from others?

• Startup date: - Essentially when do you plan to get started.

• Competition: - If you have or perceive competition, Find out who they are and what their difference in product between your is, Find out the strength and weakness of their product, from the product, to their customer service. Buy their product and find out how you can improve on their faults and flours.






lesson two-- a standard business plan,u will need to expansiate on it.by yourself,cos i tried on the first one.

Stardard business planning.

As I write here about business plan outlines, please remember that your plan should be only as big as what you need to run your business. While everybody should have planning to help run a business, not everyone needs to develop a complete formal business plan suitable for submitting to a potential investor, or bank, or venture contest. So don’t include outline points just because they are on a big list somewhere, or on this list, unless you’re developing a standard business plan that you’ll be showing to somebody else who expects a standard business plan.

And in that case, if you do need a standard plan, then there are predictable contents of a standard business plan. For example, a business plan normally starts with an Executive Summary, which should be concise and interesting. People almost always expect to see sections covering the Company, the Market, the Product, the Management Team, Strategy, Implementation and Financial Analysis.

If you have the main components, the order doesn’t matter that much, but here’s the order I suggest.

1. Executive Summary: Write this last. It’s just a page or two of highlights.
2. Company Description: Legal establishment, history, start-up plans, etc.
3. Product or Service: Describe what you’re selling. Focus on customer benefits.
4. Market Analysis: You need to know your market, customer needs, where they are, how to reach them, etc.
5. Strategy and Implementation: Be specific. Include management responsibilities with dates and budgets. Make sure you can track results.
6. Web Plan Summary: For e-commerce, include discussion of website, development costs, operations, sales and marketing strategies.
7. Management Team: Describe the organization and the key management team members.
8. Financial Analysis: Make sure to include at the very least your projected Profit and Loss and Cash Flow tables.

I don’t recommend developing the plan in the same order you present it as a finished document. For example, although the Executive Summary obviously comes as the first section of a business plan, I recommend writing it after everything else is done. It will appear first, but you write it last.

Standard Tables and Charts

There are also some business tables and charts that are normally expected in a standard business plan.

Cash flow is the single most important numerical analysis in a plan, and should never be missing. Most plans will also have Sales Forecast and Profit and Loss statements. I believe they should also have separate Personnel listings, projected Balance sheet, projected Business Ratios, and Market Analysis tables.

I also believe that every plan should include bar charts and pie charts to illustrate the numbers.

Expanded Plan Outline
1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success

2.0 Company Summary
2.1 Company Ownership
2.2 Company History (for ongoing companies) or
Start-up Plan (for new companies)
2.3 Company Locations and Facilities

3.0 Products and Services
3.1 Product and Service Description
3.2 Competitive Comparison
3.3 Sales Literature
3.4 Sourcing and Fulfillment
3.5 Technology
3.6 Future Products and Services

4.0 Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.2.1 Market Needs
4.2.2 Market Trends
4.2.3 Market Growth
4.3 Industry Analysis
4.3.1 Industry Participants
4.3.2 Distribution Patterns
4.3.3 Competition and Buying Patterns
4.3.4 Main Competitors

5.0 Strategy and Implementation Summary
5.1 Strategy Pyramids
5.2 Value Proposition
5.3 Competitive Edge
5.4 Marketing Strategy
5.4.1 Positioning Statements
5.4.2 Pricing Strategy
5.4.3 Promotion Strategy
5.4.4 Distribution Patterns
5.4.5 Marketing Programs
5.5 Sales Strategy
5.5.1 Sales Forecast
5.5.2 Sales Programs
5.6 Strategic Alliances
5.7 Milestones

6.0 Web Plan Summary
6.1 Website Marketing Strategy
6.2 Development Requirements

7.0 Management Summary
7.1 Organizational Structure
7.2 Management Team
7.3 Management Team Gaps
7.4 Personnel Plan

8.0 Financial Plan
8.1 Important Assumptions
8.2 Key Financial Indicators
8.3 Break-even Analysis
8.4 Projected Profit and Loss
8.5 Projected Cash Flow
8.6 Projected Balance Sheet
8.7 Business Ratios
8.8 Long-term Plan



next i wll get your materials on how to fund your business ideas,or gathering funds from prospective investors.
till next time.If you want more details you can mail me on info.investment@bigplus-group.com.