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How To Choose A Logo Designer - Art, Graphics & Video - Nairaland

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How To Choose A Logo Designer by erad(m): 9:16pm On Jul 19, 2014


With such a plethora of choice it may be hard to find the right designer for your specific needs. Below is a short guide to help you make the right choice when choosing a logo designer. These points could also be useful when hiring a web designer, graphic designer, or any designer for that matter.

I don’t want this post to come across as self promotional, however, I’ve linked to my own examples to show you how I personally communicate to potential clients the value of my design work. For other designers, I hope this in turn, gives you an idea of how you too can communicate the value of your work.

In no particular order:


1. Experience
Previous identity projects will give you a good idea of what skill level your designer is at and what you can expect though this is not to say that a new designer can not produce top quality results – this point has to be considered with all of the other points mentioned below, in which case a strong portfolio is probably the best indicator.

For examples of some quality identity design, please check out Logo Of The Day, where Jeff Fisher and I feature a new talented logo designer every day.

2. Positive Testimonials
Have they got positive testimonials from past clients and colleagues?

Ensure you check the testimonials validity which can be done by looking for a web address or even by emailing the company. It’s a good idea to check if the company even exists.

3. A Thorough Design Process
Do they have a logo design process in which they follow or are they simply producing logos like fast food? A typical process does not take under 48 hours to complete which is why I wrote the article How NOT To Design A Logo which tells you to avoid design contests, logo factories, etc.

Think for how long your logo design will be in use – would you want that to be designed (let alone researched) in under 48 hours? Logo design is not a take away food store and this is why logo design does not cost $5.00.

There is no ‘typical’ time frame as every client will have different needs but for small and medium businesses a rough guide would be around 2 – 6 weeks.

4. Awards Won / Published Work
Have they won any awards for their work? Is their work published in any books or magazines? How recognised are they in the industry?

5. A Strong Portfolio
How strong is their portfolio? What is the make up of real to ‘fake’ logo designs? When I say ‘fake logos’ I refer to the logos made for fictional companies, rather than for real clients.


6. Price
The costs of the service is usually quite evident of what you are going to receive. In most cases, you will get what you pay for but don’t take price as the only indication.

How much does a logo design actually cost? In my experience, this is the most frequently asked question and the hardest to answer. This is because every company has different needs… the best approach is to draw up a customised quote for each individual client.

7. Design Affiliations
Are they affiliated with any design associations or publications? This is a good indication of how dedicated they are to their craft though is not at all essential.

As an example, I am a member of NAPP – The National Association of Photoshop Professionals and Logo Lounge, an online gallery for logo design professionals. Other affiliations could be AIGA, HOW or even a local design group.

8. Great Customer Service
Do they respond to your emails quickly? How do they communicate & present themselves? A designer should provide great customer service throughout the whole process, from the initial email right through to after sales support.

9. Business Professionalism
Attention to detail, trustworthiness, strong communication skills and time management are all vital and go hand in hand with great customer service.

10. Appropriate Questions
A designer should ask a variety of questions to find out your needs in relation to your business goals. Questions should revolve around the companies history, target market, competitors, company goals, etc. For an example of the questions asked, check out my logo design questionnaire.

In summary
These are 10 things you should take into account when choosing a logo designer:


Proven Success & Experience
Positive Testimonials
A Thorough Design Process
Awards & Published Work
A Strong Portfolio
Price
Design Affiliations
Great Customer Service
Business Professionalism
Appropriate Questions
Do you have any further points to add?


Source: http://justcreative.com/2009/10/20/how-to-choose-a-logo-designer/

1 Like

Re: How To Choose A Logo Designer by prof800(m): 9:36pm On Jul 19, 2014
Yes so on point!

And I'll add...

>>>He must speak your language.
smiley

1 Like

Re: How To Choose A Logo Designer by darne(m): 9:52pm On Jul 19, 2014
On Point,..... ^^^

He/she Must Speak My Language Indeed ! wink

1 Like

Re: How To Choose A Logo Designer by guyman2012(m): 9:52pm On Jul 19, 2014
front page
Re: How To Choose A Logo Designer by nwaobitex: 9:56pm On Jul 19, 2014
Okay o
Re: How To Choose A Logo Designer by kobonaire(m): 9:59pm On Jul 19, 2014
I think a thread on how to effectively back up data is also necessary for NairaLand's IT team

1 Like

Re: How To Choose A Logo Designer by datguru: 9:59pm On Jul 19, 2014
Ok, I'll try this on peopleperhour ...


Anyway....


Space for sale
Re: How To Choose A Logo Designer by hardizzle: 10:11pm On Jul 19, 2014
Hw do I get 2learn photo shop 4rm u? I rlly want 2kno it,I hv d application.
Re: How To Choose A Logo Designer by myspnigeria: 10:11pm On Jul 19, 2014
Nice piece..... Eye opening
Re: How To Choose A Logo Designer by iamswizz(m): 10:11pm On Jul 19, 2014
Nice one... But that Awards part tho
Re: How To Choose A Logo Designer by Nobody: 10:12pm On Jul 19, 2014
That's easy. Hire me.

adexsimply
Re: How To Choose A Logo Designer by adexsimply(m): 10:12pm On Jul 19, 2014
I hope this helps in my hunt for a graphics designer! I don search tire. Maybe it's because of my aesthetics issue
Re: How To Choose A Logo Designer by sammoe(m): 10:13pm On Jul 19, 2014
Make I follow post...
Re: How To Choose A Logo Designer by omanifrank(m): 10:17pm On Jul 19, 2014
nice info
Re: How To Choose A Logo Designer by omanifrank(m): 10:18pm On Jul 19, 2014
MissMeiya: That's easy. Hire me.

adexsimply
can we see proof, i may hire u for some work
Re: How To Choose A Logo Designer by Nobody: 10:19pm On Jul 19, 2014
.
Re: How To Choose A Logo Designer by Nobody: 10:20pm On Jul 19, 2014
omanifrank: can we see proof, i may hire u for some work

If you're actually looking to hire, send me a PM, I'll be glad to.
Re: How To Choose A Logo Designer by Rapsainot(m): 10:26pm On Jul 19, 2014
reading...
Re: How To Choose A Logo Designer by iceberylin(m): 10:30pm On Jul 19, 2014
just hire kelvingraphics...

Dude is superb
Re: How To Choose A Logo Designer by Nobody: 10:30pm On Jul 19, 2014
ok.... i have hearded
Re: How To Choose A Logo Designer by psychologist(m): 10:30pm On Jul 19, 2014
Please do not post adverts in this section, to avoid being banned.



Just wanna mk front page grin
Re: How To Choose A Logo Designer by iykbethany(m): 10:30pm On Jul 19, 2014
erad:

With such a plethora of choice it may be hard to find the right designer for your specific needs. Below is a short guide to help you make the right choice when choosing a logo designer. These points could also be useful when hiring a web designer, graphic designer, or any designer for that matter.

I don’t want this post to come across as self promotional, however, I’ve linked to my own examples to show you how I personally communicate to potential clients the value of my design work. For other designers, I hope this in turn, gives you an idea of how you too can communicate the value of your work.

In no particular order:


1. Experience
Previous identity projects will give you a good idea of what skill level your designer is at and what you can expect though this is not to say that a new designer can not produce top quality results – this point has to be considered with all of the other points mentioned below, in which case a strong portfolio is probably the best indicator.

For examples of some quality identity design, please check out Logo Of The Day, where Jeff Fisher and I feature a new talented logo designer every day.

2. Positive Testimonials
Have they got positive testimonials from past clients and colleagues?

Ensure you check the testimonials validity which can be done by looking for a web address or even by emailing the company. It’s a good idea to check if the company even exists.

3. A Thorough Design Process
Do they have a logo design process in which they follow or are they simply producing logos like fast food? A typical process does not take under 48 hours to complete which is why I wrote the article How NOT To Design A Logo which tells you to avoid design contests, logo factories, etc.

Think for how long your logo design will be in use – would you want that to be designed (let alone researched) in under 48 hours? Logo design is not a take away food store and this is why logo design does not cost $5.00.

There is no ‘typical’ time frame as every client will have different needs but for small and medium businesses a rough guide would be around 2 – 6 weeks.

4. Awards Won / Published Work
Have they won any awards for their work? Is their work published in any books or magazines? How recognised are they in the industry?

5. A Strong Portfolio
How strong is their portfolio? What is the make up of real to ‘fake’ logo designs? When I say ‘fake logos’ I refer to the logos made for fictional companies, rather than for real clients.


6. Price
The costs of the service is usually quite evident of what you are going to receive. In most cases, you will get what you pay for but don’t take price as the only indication.

How much does a logo design actually cost? In my experience, this is the most frequently asked question and the hardest to answer. This is because every company has different needs… the best approach is to draw up a customised quote for each individual client.

7. Design Affiliations
Are they affiliated with any design associations or publications? This is a good indication of how dedicated they are to their craft though is not at all essential.

As an example, I am a member of NAPP – The National Association of Photoshop Professionals and Logo Lounge, an online gallery for logo design professionals. Other affiliations could be AIGA, HOW or even a local design group.

8. Great Customer Service
Do they respond to your emails quickly? How do they communicate & present themselves? A designer should provide great customer service throughout the whole process, from the initial email right through to after sales support.

9. Business Professionalism
Attention to detail, trustworthiness, strong communication skills and time management are all vital and go hand in hand with great customer service.

10. Appropriate Questions
A designer should ask a variety of questions to find out your needs in relation to your business goals. Questions should revolve around the companies history, target market, competitors, company goals, etc. For an example of the questions asked, check out my logo design questionnaire.

In summary
These are 10 things you should take into account when choosing a logo designer:


Proven Success & Experience
Positive Testimonials
A Thorough Design Process
Awards & Published Work
A Strong Portfolio
Price
Design Affiliations
Great Customer Service
Business Professionalism
Appropriate Questions
Do you have any further points to add?


Source: http://justcreative.com/2009/10/20/how-to-choose-a-logo-designer/

I want better logo design for each of my companies.
Re: How To Choose A Logo Designer by Nobody: 10:32pm On Jul 19, 2014
iykbethany:

I want better logo for my companies.

Hire me! smiley
Re: How To Choose A Logo Designer by rhemal: 10:32pm On Jul 19, 2014
any one in d house for hire?am interested.......
Re: How To Choose A Logo Designer by Nobody: 10:33pm On Jul 19, 2014
on point
Re: How To Choose A Logo Designer by Nobody: 10:33pm On Jul 19, 2014
This thread is awesome...

Everyone who needs to hire a logo/website/graphics designer: Come to meeee grin

Disclaimer: this is not an advertisement tongue
Re: How To Choose A Logo Designer by Nobody: 10:33pm On Jul 19, 2014
rhemal: any one in d house for hire?am interested.......



Me! grin
Re: How To Choose A Logo Designer by Nobody: 10:34pm On Jul 19, 2014
*frolicking*
Re: How To Choose A Logo Designer by Nobody: 10:36pm On Jul 19, 2014
[color=#90000][/color]





Where = logo
Contact me for more grin

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