One thing about successful businesses is understanding the needs of potential customers.In the case of selling fruits in a corporate environment,where money flows like the waters in the ocean,one can succeed in this business if you understand very well the dynamics of the work place environment.

so if you have given thought to the idea of setting up a fruit selling biz focused on the corporate world,here are further ideas to help you understand the people in this industry and the 1001 reasons TO know you will succeed.

Take a bank branch,auditing firm and say a telecom firm OR others as case studies.

There is an head,the over all boss.A big guy or girl.But like everyone else,he is human and imperfect too.so this means he has weaknesses and issues.what could be some of his or her issues?

well for the purpose of this post,i will try to limit the issues to health,fitness and beauty.

first he could have a health problem,as they always do:ranging from-high bp,obesity,old age, ashma, graying hair, skin infections, cancer,migrain,falling hair,ulcers, fibroid, eye problems,hypertension,fertility problems,infectious diseases and many more.

they could also have nagging hereditory problems know one may be aware of
and their children and wives may also be faced with the same health problems etc

hence for these reasons and others,you see them purchasing expensive chinese herbal remedies,teas and formulas all just to stay alive.

they visit their doctors and they are handed packets and packets of supplements and vitamins to consume daily.they are also told to consume certain fruits with beneficial properties to their health.

for others,they maintain a steady life style of consuming only fruits,teas and coffee with snacks at certain times of the day just as they also avoid so many foods,drinks and snacks that have been written off by their physician.

so these big guys know a good thing,when they see one.they know that vegetables and fruits are beneficial to their health,hence they burn cash on eating only african foods like snails,catfish,crabs and all that contribute positively to their well being.

some even have frigdes in their offices where they stock up on apples and other fruits,and consume these daily while in the office.

when such an individual is approached in a dignified manner by a corporate fruit vendor who has done his home work,and tells the big guy he wants to be supplying him special fruits right there at his office,do you think the big guy would turn the vendor down?

please share your thoughts on this question.