Kit manufacturer and partner of the Nigeria Football Federation, Adidas, has written to the NFF intimating the Nigerian federation of its decision not to renew the current contract.

The letter, which was addressed to the federation and dated August 12, 2014 ,was signed by two officials of the company with corporate headquarters in Germany. The document was signed by the VP Global Sports Marketing Football, Claus-Peter Mayer and the Marketing Manager Federations and Leagues, Kai-Philipp Stief.

The letter which was obtained by The PUNCH read, “Adidas has conducted an analysis of its football partnerships and related businesses. Based on this evaluation and in combination with the recent correspondence between the parties, we regret to inform that adidas has decided not to extend its partnership with the Nigeria Football Federation as per the end of the Agreement (i.e 31 December 2014).

“Adidas will continue to fulfil its obligations under the agreement as previously communicated and respectfully requests the Nigeria Football Federation to do the same for the remainder of the contract period (including the obligation to share any third party offer pursuant to Adidas’ right of first refusal).”

The implication is that the NFF will have to search for another global brand for the national teams. Adidas was their partner when Nigeria won the 1994 Africa Nations Cup in Tunisia and when the country first featured at the FIFA World Cup, USA ’94. Nigeria switched to rivals Nike when both parties separated. The Nigeria federation and Adidas became partners again following the new contract signed on March 6, 2010.

The first mention of the termination came just as the 2014 World Cup was ending as the NFF board was sacked by the sports minister Tammy Danagogo following a court ruling in Jos. Then it was said that the global brand was reacting to the confusion in the Nigerian football scene. The termination decision was quickly denied.

Adidas did not state their specific reason for pulling out but the situation in the Nigerian federation has since degenerated to the lowest ebb since the World Cup ended with the president, Aliyu Maigari, announced as impeached by the board. This was later followed by another suspension of two other members seen as loyalists of Maigari. Followers of the game believe the decision of the German company could be related to the uncertainty surrounding the country’s football administration.

The world football governing body FIFA on Thursday stepped in again into the Nigerian crisis and asked that Maigari should be reinstated as the president of the federation. He will preside over the August 26 general election of the federation.

www.punchng.com/sports/adidas-terminates-contract-with-nff/

they should go nah. who is begging them.

Wetin concern me with Adidas, na only them dey?... mtcheew

@OP, Your topic reads "terminate" while the story reads "decision not to renew the current contract". Please kindly change the topic to reflect the true situation.

"Adidas will continue to fulfil its obligations under the agreement as previously communicated"

who cares
We get better things to worry about jooor

Just passing...

Adidas dey fear ebola naa

Nigerian jerseys aint dat marketable,so wot do u expect,coupled with d fact that nigeria didn't do well @ d world cup.......
We need to bring back our glory days.......

Naija too no dy encouraging jhor.


~Notwithstanding,make dem go find another company to partner with.~

Good riddance to bad rubbish.
The Adidas kits they designed for us were the most uninspired pieces of s..h.it I ever did see anyways.

tigonana: Adidas dey fear ebola naa

LOL

dustydee: @OP, Your topic reads "terminate" while the story reads "decision not to renew the current contract". Please kindly change the topic to reflect the true situation.

Exactly.....
misleading topics.everywere.

FIFA should realise this is Nigeria and not some small African Nation that they can walk over.

Nigeria has companies that can take over like GLO.

Take a hike Addidas

No problem, when super eagles win AFCON in January 2015, Adidas, Nike, Puma etc will be calling non stop

How I wish a local kit company would fill that void come December. Or is it too much to ask for?

I think eagles should wear ankara instead!.

Nigeria should go for Puma, they are cooler.

Let go form Nike joor, se na manage we dey manage dem b4

Who like there jersey? Puma biko! This is good news

How I go blame them. It wasn't a good business venture


Na me wey never get good job go buy original Nigerian jersey for 10k

The Country no Good, Bad leadership.

*heads to Balogun market to buy Nigerian jersey @750 naira

Make them carry their Banana leaf jersey commot joor...we fit sew better one for Aba or Balogun market..

dat 1 concern dem

And so.

puma would be a better choice or better still gucci, just check out Italy. The only local we can employ would be Joma