Features of the self-service Ad products includes:

Objective-based campaigns
Whether you want to gain more followers or drive traffic to your website, Twitter Ads will give you the flexibility to create quality campaigns that drive results. The Twitter Ad also offer tools that make it easy for you to create and customize your ad format — and because you only pay for actions that align with specific objectives, you can drive the highest possible ROI from your campaigns and measure that performance with powerful reporting and analytics.'

Real-time tracking and analytics
You can use the Tweet Activity Dashboard to track and optimize the performance of your organic Tweets. It's all-in-one tool that gives you a comprehensive 28-day overview of your Twitter activity, including the total numbers for when users view or engage with your Tweets.

Twitter’s self-service ad products are available to small- and medium-sized businesses in Argentina, Chile, Colombia, Ecuador, Guatemala, Mexico and Peru in Latin America, and Belgium, Italy, Luxembourg and the Netherlands in Europe.

Read more>>http://trendymediablog.com/2014/10/twitter-self-service-advertising-now-available-in-11-new-countries/