[b][b]Principles to Remember

Do:

Start with a short summary of who you are and why you’re the right person for the job
Emphasize accomplishments over responsibilities
Create a new version of your resume for every opportunity

Don’t:

Use clichés — explain what makes you a good candidate in concrete, specific words
Cram text in or use a small font size ­— it has to be readable
Cut and paste your resume into your LinkedIn profile

Case study #1: Tailor your resume to each job
When Glover Lawrence was searching for his next job in the fall of 2013, he started by dreaming up the ideal position. “I asked myself what attributes, roles, and responsibilities I wanted,” he explains. He even crafted a job description for that made-up role using snippets of actual postings he’d seen, then drafted a resume to fit it.

As a senior executive, he doubted he’d find work through help-wanted ads or job boards. “It was going to happen through my network,” he says. So he also created a one-page version of his resume to use in networking meetings and to send to contacts who had offered to help him. It included a one-line summary, five notable accomplishments, a list of the companies where he’d worked for and the titles he held at each, one line about his education, and then a brief “Career Focus” section that described the types of jobs he was seeking.

He also developed a longer, more traditional resume to use when he formally applied for a position. “I tailored it to the company based on where I was in the process, what I knew about the people there, and the company culture,” he says. “Having the right resume for each specific opportunity, as tedious as it was, was important to me.” For his LinkedIn profile, he created yet another version, presenting the same information but in a more conversational tone. Over his months-long search, Glover sent out over 50 resumes and met with over 100 people. In early 2014, he landed a job very similar to the one he’d dreamed about.

Case study #2: Get an outside perspective
Several months into her previous job, Claire Smith* realized that she needed a change. “The job, the industry, and the institution were not the right fit for me. It just wasn’t where I wanted to be in my career,” she explains. She started to look at job descriptions, honed in on positions or organizations that were interesting to her, then decided to work with a professional resume writer. “I tried to do a little changing and reshaping on my own at first but it didn’t feel all that different from where I began,” she says. Working with someone else helped her see that the resume was not about explaining what she’d done in her career but why she was the best person for a particular job.

Claire started with one resume and then tailored it to each position. “You have the same raw materials — the accomplishments, the skills, the results you achieved over time — but you have to pick and choose to shape those things into a different narrative,” Claire says. The summary, which on her resume consisted of three bullet points, was the element she tweaked the most. For example, when she applied to be an editor, the first bullet point read:

Versatile writer and editor committed to speaking directly to readers’ needs.

But when she applied for a marketing position, she tweaked it to emphasize her ability to recruit customers and be a brand champion:

Innovative brand champion and customer recruiter in marketing, product development, and communications​

Then, before launching into a chronological list of her jobs, she highlighted “selected accomplishments” related to each point in her summary. For example, under “writer and editor,” she included three achievements, including this one:

Based on customer data and email performance metrics, wrote new email series to provide prospective students with more targeted information about Simmons and to convert more of them to applicants. Improved performance over past emails producing average open rates of more than 20%.

Claire equates collaborating with a resume professional to working with a personal trainer. She felt challenged to keep rewriting and improving. And the hard work paid off. She recently landed a full-time job, which she starts next month.

https://hbr.org/2014/12/how-to-[/b]write-a-resume-that-stands-out
[/b]

[color=#990000][/color]

Shinor:
[b][b]Principles to Remember

Do:

Start with a short summary of who you are and why you’re the right person for the job
Emphasize accomplishments over responsibilities
Create a new version of your resume for every opportunity

Don’t:

Use clichés — explain what makes you a good candidate in concrete, specific words
Cram text in or use a small font size ­— it has to be readable
Cut and paste your resume into your LinkedIn profile

Case study #1: Tailor your resume to each job
When Glover Lawrence was searching for his next job in the fall of 2013, he started by dreaming up the ideal position. “I asked myself what attributes, roles, and responsibilities I wanted,” he explains. He even crafted a job description for that made-up role using snippets of actual postings he’d seen, then drafted a resume to fit it.

As a senior executive, he doubted he’d find work through help-wanted ads or job boards. “It was going to happen through my network,” he says. So he also created a one-page version of his resume to use in networking meetings and to send to contacts who had offered to help him. It included a one-line summary, five notable accomplishments, a list of the companies where he’d worked for and the titles he held at each, one line about his education, and then a brief “Career Focus” section that described the types of jobs he was seeking.

He also developed a longer, more traditional resume to use when he formally applied for a position. “I tailored it to the company based on where I was in the process, what I knew about the people there, and the company culture,” he says. “Having the right resume for each specific opportunity, as tedious as it was, was important to me.” For his LinkedIn profile, he created yet another version, presenting the same information but in a more conversational tone. Over his months-long search, Glover sent out over 50 resumes and met with over 100 people. In early 2014, he landed a job very similar to the one he’d dreamed about.

Case study #2: Get an outside perspective
Several months into her previous job, Claire Smith* realized that she needed a change. “The job, the industry, and the institution were not the right fit for me. It just wasn’t where I wanted to be in my career,” she explains. She started to look at job descriptions, honed in on positions or organizations that were interesting to her, then decided to work with a professional resume writer. “I tried to do a little changing and reshaping on my own at first but it didn’t feel all that different from where I began,” she says. Working with someone else helped her see that the resume was not about explaining what she’d done in her career but why she was the best person for a particular job.

Claire started with one resume and then tailored it to each position. “You have the same raw materials — the accomplishments, the skills, the results you achieved over time — but you have to pick and choose to shape those things into a different narrative,” Claire says. The summary, which on her resume consisted of three bullet points, was the element she tweaked the most. For example, when she applied to be an editor, the first bullet point read:

Versatile writer and editor committed to speaking directly to readers’ needs.

But when she applied for a marketing position, she tweaked it to emphasize her ability to recruit customers and be a brand champion:

Innovative brand champion and customer recruiter in marketing, product development, and communications​

Then, before launching into a chronological list of her jobs, she highlighted “selected accomplishments” related to each point in her summary. For example, under “writer and editor,” she included three achievements, including this one:

Based on customer data and email performance metrics, wrote new email series to provide prospective students with more targeted information about Simmons and to convert more of them to applicants. Improved performance over past emails producing average open rates of more than 20%.

Claire equates collaborating with a resume professional to working with a personal trainer. She felt challenged to keep rewriting and improving. And the hard work paid off. She recently landed a full-time job, which she starts next month.

https://hbr.org/2014/12/how-to-[/b]write-a-resume-that-stands-out
[/b]

nice 1 here